A data room built by a technology company in Zhengding County, Hebei Province. Photo by Wu Zhiwei (People’s Vision)

　　Investment is an important driving force for economic growth; Expanding effective investment is an important means for China’s economy to cope with the impact of the epidemic. "Government Work Report" puts forward that "it is important to support ‘ Two new and one heavy ’ Construction ". According to the requirements of the Government Work Report, China will strengthen the construction of new infrastructure, new urbanization and major projects such as transportation and water conservancy.

　　What is the significance of supporting the construction of "two new and one heavy", how to strengthen the construction and what role will it play in the future? Starting today, this edition will launch a series of reports "‘ Two new and one heavy ’ How to do it ",an in-depth analysis of this important work.

　　— — compiler

　　In Jiangsu, Aerospace Cloud Network signed a contract with Suzhou Collaborative Innovation Center for the construction of the secondary node of industrial Internet logo analysis. In a few months, it issued industrial Internet access "ID cards" for more than one million products and equipment.

　　In Shanxi, Xinyuan Coal Mine of Yangmei Group built the first underground 5G network in China, and the 5G base station went more than 500 meters underground, realizing the functions of high-definition audio and video calls, rapid data transmission and remote intelligent control of equipment.

　　In Chongqing, the second phase of Tencent West Cloud Computing Data Center with a total investment of 4.5 billion yuan will be launched soon. After completion, it will have the computing storage capacity of 200,000 servers and provide cloud services to hundreds of enterprises.

　　In recent years, 5G, industrial Internet, data center, etc. have been widely sought after, and new infrastructure construction has ushered in a "window". The Government Work Report calls for strengthening the construction of new infrastructure, developing a new generation of information networks, expanding the application of 5G and building data centers. Then, where is the "new" new infrastructure, what is its value, and how to accelerate it? The reporter conducted an interview on this.

　　New infrastructure, new direction

　　New infrastructure mainly includes information infrastructure, integration infrastructure and innovation infrastructure.

　　"At present, it is in the centralized control room of the small train, and the working face of the air inlet lane is in normal condition." A video call "takes" the 5G network and calls from 534 meters underground; In the inoue dispatching center, a huge electronic screen displays the miners’ coal mining scene in real time, and the underground gas concentration, temperature and humidity and other indicators are unobstructed. In Xinyuan Coal Mine of Shanxi Yangmei Group, the combination of 5G and industrial Internet has made this traditional coal mine realize intelligent evolution.

　　Compared with the ground base station, the underground conditions of coal mine are complex, so it is impossible to use satellite positioning system to accurately serve time. Wei Chunhui, chairman of China Mobile Shanxi Company, said that through joint research and development with Huawei and other companies, the peak rates of data upload and downlink of underground base stations reached 1,100 megabits per second and 300 megabits per second, respectively, and the transmission delay was less than 20 nanoseconds. The underground scene was like the ground. Up to now, China Mobile has built and opened 140,000 5G base stations, striving to achieve the goal of 300,000 by the end of the year ahead of schedule.

　　As an important part of the new infrastructure, the new generation of information technologies such as 5G and industrial Internet are being accelerated. So, what is the new infrastructure and where is the "new"?

　　Not long ago, the National Development and Reform Commission defined the scope of new infrastructure, and proposed that "new infrastructure" is an infrastructure system that is guided by new development concepts, driven by technological innovation, based on information networks, and provides services such as digital transformation, intelligent upgrading, integration and innovation for high-quality development needs. Wu Hao, director of the Innovation Department of the National Development and Reform Commission, said, "Compared with traditional infrastructure, new infrastructure mainly includes information infrastructure, integration infrastructure and innovation infrastructure."

　　New infrastructure and new information. "The infrastructure generated by the evolution of next-generation information technologies such as 5G, artificial intelligence and industrial Internet constitutes the information infrastructure." Li Yizhong, president of China Federation of Industrial Economics, believes that new infrastructure is an important support for the development of new industries.

　　New infrastructure focuses on integration. "Deeply apply technologies such as big data and artificial intelligence to the transformation and upgrading of traditional infrastructure, and then form a converged infrastructure." For example, Feng Yuan, deputy director of the Institute of Industrial Economics of the National Research Center for Industrial Information Security Development, said that "smart highways" are being built in many areas to support autonomous driving by setting up 5G communication technology and equipment, thus accelerating the digitalization of traditional industries.

　　New infrastructure highlights innovation. In Feng Yuan’s view, the new infrastructure also includes the infrastructure with public welfare properties that supports scientific research, technology development and product development. Its outstanding feature is innovation, and it is more inclined to the field of basic science and technology, which is conducive to providing surging momentum for economic development and industrial transformation and upgrading.

　　New infrastructure, new value

　　Helping enterprises reduce costs and increase efficiency is conducive to stabilizing investment, increasing employment and promoting high-quality development.

　　Telecommuting is in the ascendant, online services are convenient for life, and online education is in full swing … … The vigorous development of new formats and new models cannot be separated from the support of new infrastructure construction.

　　"Compared with traditional infrastructure, new infrastructure also has the function of stimulating investment and steady growth, but its incremental space and radiation-driven effect will be stronger." Zhou Zhongfeng, director of the comprehensive office of the Industrial Economic Research Center of China Federation of Industry and Economics, said.

　　Strengthening new infrastructure will help enterprises reduce costs and increase efficiency.

　　On April 20th, Alibaba Cloud, a cloud computing service provider, announced that in the next three years, it will invest another 200 billion yuan for the research and development of major technologies such as cloud operating systems, servers and chips and the construction of future-oriented data centers.

　　"Re-adding cloud computing stems from the improvement of data processing capacity and cost reduction it brings to enterprises." Liu Song, vice president of Alibaba Group, explained with a set of data. Before cloud computing, the traditional minicomputer was not only expensive, but also a large maintenance fee. "With the help of Feitian big data platform, last year ‘ Double 11’ At the peak, the processing capacity reached 544,000 transactions per second, while the transportation cost was reduced by 20%. "

　　Strengthening new infrastructure can accelerate industrial optimization and upgrading.

　　In May, the regional industrial interconnection platform built by Aerospace Cloud Network in Guizhou launched a new round of functional iteration. By constructing and improving the industrial map, the government departments can timely understand the distribution of key industrial products in the province and the supporting relationship of the industrial chain, and at the same time, it is convenient for enterprises to obtain reliable product sources in one stop. Today, the platform has settled in nearly 3,000 enterprises, covering over 7,000 products.

　　"Up to now, the main platform of regional industrial Internet has been built for 19 provinces, providing more than 2,000 intelligent projects and services for aerospace, automobile, energy and other industries, effectively helping the digital transformation of the industry." Yu Liang, chairman of Aerospace Cloud Network Technology Development Co., Ltd. said.

　　Strengthening new infrastructure can also inject new kinetic energy into economic growth.

　　In the short term, new infrastructure will play a role in stabilizing investment, promoting consumption and stabilizing employment. Liu Duo, president of China Information and Communication Research Institute, said that taking 5G as an example, according to estimates, by 2025, China’s investment in 5G network construction will reach 1.2 trillion yuan, creating about 3 million jobs. It is estimated that by 2030, the direct output and indirect output driven by 5G will be 6.3 trillion yuan and 10.6 trillion yuan respectively.

　　Statistics show that the investment-driven multiplier effect of next-generation information technologies such as 5G, artificial intelligence and industrial Internet is as high as 6 times. It is estimated that by 2025, new infrastructure will create an industrial scale of 8.3 trillion yuan for China’s information consumption.

　　In the long run, accelerating new infrastructure meets the requirements of high-quality economic development. "Understanding new infrastructure depends not only on how much economic growth can be stimulated in the short term, but also on the new opportunity of a new round of scientific and technological revolution and industrial transformation." In Zhou Zhongfeng’s view, the new infrastructure pays more attention to the long-term effects of restructuring, promoting innovation and supplementing shortcomings. "Once we have the first-Mover advantage in the new round of global scientific and technological revolution and industrial transformation, it will help to enhance the initiative of industrial development."

　　New capital construction, new ideas

　　Accelerate data sharing, introduce diversified investment and strengthen technological innovation.

　　At present, the new infrastructure is still in its infancy. How can we make it enter the "fast lane" of development?

　　Let the data value shine — — Accelerate data sharing and empower transformation and upgrading.

　　"China is already one of the countries with the richest data resources in the world, and the role of data in improving the production efficiency of all walks of life is increasingly prominent." Liu Song believes that to speed up new infrastructure, we should strengthen the concept of data as a factor of production and enhance the value of data elements in new infrastructure. Yu Liang suggested that on the one hand, it is necessary to promote safe and reliable data solutions around data collection, transmission, storage, analysis and utilization, and accelerate the formation of the technology chain and industrial chain of industrial big data; On the other hand, we should speed up the open sharing of data according to laws and regulations, and use big data to help transform and upgrade the manufacturing industry and improve the governance capacity of government departments.

　　Let the sources of funds increase — — Increase government investment and introduce social capital.

　　New infrastructure projects generally have the characteristics of large investment intensity and long return period. Li Yutao, an associate researcher at the Comprehensive Transportation Research Institute of China Macroeconomic Research Institute, believes that although the new infrastructure has strong characteristics of public goods, the core is still technological innovation, which requires the active participation of social forces. "While doing a good job in policy guidance and stabilizing the construction of funds with fiscal and taxation policies, we should open more to social capital, stimulate the enthusiasm of private investment, and form a diversified investment and financing system."

　　Make innovation stronger — — Attach importance to personnel training and strengthen technological innovation.

　　Strengthening new infrastructure must focus on the long-term and long-term achievements. Yu Liang believes that we should speed up the cultivation of compound industrial talents needed for new infrastructure and give full play to the role of talents in promoting the development of new industries. Zhou Zhongfeng believes that at present, China’s original innovation is relatively weak. The next step should be to support enterprises to increase the intensity of R&D investment and encourage enterprises to actively expand downstream application fields such as 5G, artificial intelligence and big data, including car networking, intelligent manufacturing, telecommuting, smart cities, etc., and seize the opportunity of industrial development to become bigger and stronger.

　　To strengthen new infrastructure, planning must also be scientific and orderly, so as to avoid "a swarm of bees" and "a gust of wind". Many experts suggest that we should speed up the introduction of new infrastructure implementation rules and form a national "chess game". We should classify policies according to the actual situation in different regions and the maturity of technological development in different industries to avoid problems such as redundant construction and low-end development of high-end industries. (Reporter Wang Zheng Han Xin)

　　Zhongxin. com, July 29 (Zhongxin Finance reporter Li Jinlei) On July 28, "Beijing’s housing provident fund deposit ceiling was greatly raised" was on the hot search.

　　The reporter of Zhongxin Finance and Economics noted that since July 2022, the deposit base of housing provident fund has been adjusted in many places, and the upper and lower limits of the new deposit base have been clarified. Many people’s housing provident fund has also ushered in an increase.

　　Adjust the upper and lower limits of the housing provident fund deposit base in many places

　　At present, Beijing, Shanghai, Guangzhou, Shenzhen and other places have adjusted the upper and lower limits of the housing provident fund deposit base.

　　Among them, the Beijing Housing Provident Fund Management Committee Office issued a notice on the 28 th. Since July 1, 2022, the upper limit of the annual housing provident fund deposit base for 2022 housing provident fund is 31,884 yuan; The minimum monthly deposit base is 2320 yuan.

　　The upper limit of the monthly deposit amount corresponding to the deposit ratio of each housing provident fund in Beijing.

　　The upper limit of the deposit base is 3,663 yuan higher than 28,221 yuan in 2021. If the deposit ratio is 12%, the maximum monthly deposit can be 7652 yuan, of which the unit and individual each pay 3826 yuan, and the monthly deposit amount is 878 yuan higher than the upper limit of last year. If the minimum deposit is 5%, then the upper limit of the monthly deposit is 3188 yuan, of which the unit and individual each pay 1594 yuan.

　　In addition, the maximum deposit base of Shanghai housing provident fund and supplementary housing provident fund is not more than 34,188 yuan, and the minimum is not less than 2,590 yuan. The upper limit of the monthly deposit of the housing provident fund is 4,786 yuan, and the lower limit is 362 yuan according to the deposit ratio of 7% for the employees themselves and the units respectively.

　　The upper and lower limits of the monthly deposit of Shanghai housing provident fund in 2022.

　　Guangzhou has made it clear that the adjusted deposit base is not lower than the minimum wage standard of this city (the current standard is 2,300 yuan), and it is not higher than three times the average monthly salary of employees in the city in 2021, that is, 36,072 yuan.

　　Shenzhen has made it clear that the adjusted deposit base shall not exceed three times the average monthly salary of employees in the city in 2021 announced by the statistics department of this municipality, that is, it shall not exceed 38,892 yuan. The adjusted deposit base of employees who have been employed in the unit before January 1, 2022 shall not be lower than the monthly minimum wage of the city in the previous year of 2,200 yuan, and the deposit base of new employees and newly transferred employees after January 1, 2022 shall not be lower than the monthly minimum wage of the city in 2022 of 2,360 yuan.

　　It can be seen that the housing provident fund can’t be paid as much as you want, and it can’t be too low or too high. The upper limit of the deposit base is generally three times the average monthly salary of employees in the previous year, while the lower limit is generally the local minimum wage.

　　Your housing provident fund deposit base may change from July.

　　The new upper and lower limits of housing provident fund deposit base are announced in various places, but whether the amount of housing provident fund deposit of individual employees changes depends on whether your housing provident fund deposit base has been adjusted.

　　According to the Regulations on the Management of Housing Provident Fund, the monthly contribution of employee housing provident fund is the average monthly salary of the employee in the previous year multiplied by the contribution ratio of employee housing provident fund.

　　When will the base of housing provident fund deposit be adjusted? Generally, it is July every year, because the housing provident fund is adjusted from July 1 of that year to June 30 of the next year.

　　Therefore, starting from July 2022, the deposit base of housing provident fund in many places will be adjusted to the average monthly salary of employees themselves in 2021.

　　For example, Shanghai has made it clear that the deposit base of employee housing provident fund will be adjusted from the average monthly salary in 2020 to the average monthly salary in 2021. Guangzhou made it clear that the deposit base of housing provident fund was adjusted to the average monthly salary of employees in 2021. Shenzhen has made it clear that from July 1, 2022, all housing provident fund deposit units should adjust and implement the adjusted housing provident fund deposit base, which is the average monthly salary of employees in 2021.

　　Therefore, if your average monthly salary increases in 2021, your monthly contribution of housing provident fund will also increase if the contribution ratio of housing provident fund does not decrease.

　　For example, if your average monthly salary is 8,000 yuan in 2020, it will rise to 9,000 yuan in 2021, and the contribution ratio has always been 12%. After the adjustment of the contribution base, the total monthly contribution of me and my company will rise from 1,920 yuan (960 yuan for individuals and 1,080 yuan for units respectively) to 2,160 yuan (240 yuan for individuals and units respectively).

　　How to check whether the deposit base of your housing provident fund has increased?

　　The query methods are diverse.

　　You can check your own salary slip or consult with the handling personnel of the unit for confirmation. You can also check online, enter the official website or APP of the local provident fund management center, and log in to your personal provident fund account to check. Or through third-party applications such as Alipay, you can also call the housing provident fund hotline 12329 for telephone inquiry.

　　You can also choose offline inquiry and bring ID cards and other documents to the service hall of the local housing provident fund management center for inquiry. How much do you pay into the housing provident fund every month?

Passenger cars are charged accurately by mileage.

From 0: 00 on January 1st this year, all 487 provincial toll stations of expressways in 29 networked provinces across the country were cancelled. These days, many people have reported that the amount of fees charged is different from the original, and the amount of fees charged by individual vehicles is abnormal. Yesterday (5th), the relevant person in charge of the Ministry of Transport said that after the provincial toll station of the expressway was cancelled, the charging method was changed through technical means, and accurate charging was realized.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: For example, there may be many routes from Baoding to Shijiazhuang, so we used to charge by the shortest route. So now, after the reform, the provincial border station is abolished, and we all charge according to the exact route, so some vehicles may seem to have higher fees than the original ones, but in fact they have returned to the level where they should pay, which embodies the principle of paying more for multiple roads.

Gu Zhifeng said that after the cancellation of the provincial toll station of the expressway, along the expressway, whenever there is a change in traffic volume, new portal frames are built, and each portal frame is responsible for collecting the fees of the section where it is located, realizing accurate charging by sections, that is, how much money to pay for how many roads to take. Therefore, the toll of vehicles that walk a long section between two points will increase compared with the toll charged according to the shortest path before. In addition, the rounding rules of the toll amount have also been adjusted from the original rounding to "0 yuan and 5 yuan" to "points" for ETC vehicles and "yuan" for manual toll vehicles.

Take the car leaving the city for Huangcun via Jingkai Expressway as an example. If it leaves at the exit of Gaomidian, the total toll is about 9.4 kilometers. According to the past standard toll, it is 5 yuan. If it is about 4.7 yuan according to the accurate charging rules, the toll will be reduced. If you drive out at the Jinhua Temple exit, it is about 11.8 kilometers in total. According to the past standard toll, it is 5 yuan. If it is about 5.9 yuan according to the accurate toll rules, the toll will increase.

29 provinces open expressway toll rate table

Yesterday, the Ministry of Transport said that 29 provinces have published the toll rate tables on the Internet, and the public can make public inquiries, and the charging standards for some buses have been reduced.

After the implementation of the newly revised Classification of Toll Vehicles on Toll Roads in 2019, the charging standards (charging rates and charging coefficients) of buses in various places have not been adjusted, and they are still implemented in accordance with the original approval documents, and the charging standards of various types of buses have not been improved. At present, 29 provinces have published the fee rate table online, and the public can make public inquiries.

The newly revised standard reduces the number of minibuses with 8 passengers and 9 passengers from the original class 2 to class 1. Starting from January 1st this year, 8-seat and 9-seat minibuses will be charged vehicle tolls in accordance with Class I passenger cars.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: We unified it into a class of vehicles, so that its traffic will basically be reduced by at least 30% to 50%. Therefore, these vehicles are actually the beneficiaries of this reform. There are also some provinces that implement downshifting charges for passenger cars. For example, the second-class buses in Shanghai are charged according to the first-class buses, and the fourth-class buses in Guangdong are charged according to the third-class buses. The charging standards of the corresponding buses in these areas have also been significantly reduced.

In view of the problem of congestion in a few toll stations, the Ministry of Transport said that in the process of withdrawing stations and connecting to the grid, the Ministry of Transport has asked each toll station to keep at least one manual/mixed lane at the entrance and exit directions to meet the traffic needs of vehicles paying fees manually.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: We require that this toll station must be equipped with a part of ETC dedicated lanes, and the rest should be changed into mixed lanes, that is, ETC can also pass, and manual payment can also pass. In this case, this part can be used as an adjustment.

Freight cars are charged by model instead.

After canceling the provincial toll station, when trucks pass through the expressway, the charge will be adjusted from charging by weight to charging by the number of axles (models). Many truck owners feel that the expressway charge is higher than before. The Ministry of Transport said that the truck charge is low when it is full, and it will be higher when it is empty.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: We calculate a deadweight tonnage by multiplying the actual deadweight of all trucks on expressways in each province by its kilometers in 2018, and based on this, we set the charging standard. Because the charging standard is formulated by each province, it is not formulated by the Ministry of Communications. In order to reduce the cost of freight logistics, our Ministry of Communications has issued a special document requesting that this standard must be 10% lower than the full load standard and not less than 10%.

According to the new charging standard, when the same truck is fully loaded with goods, the standard of charging by axle will definitely be lower than that by weight, and the charging may be higher when the truck is half-loaded or even empty.

At present, the Ministry of Transport is studying and analyzing the rate adjustment schemes in various places, urging them to strictly implement them, so as to reduce the charging standard of trucks by at least 10% compared with the full load, and never allow all places to take the opportunity to raise the charging standard and increase the burden on trucks.

Regarding the abnormal amount of truck drivers’ charges on the Internet, Gu Zhifeng said that the Ministry of Transport has sent technicians to adjust the grid-connected system.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: We now have this complaint channel. As long as we collect more money, all of them will be returned. This will not make the people suffer, and it is very firm. And there is no charge for this abnormal one. You are like hundreds of thousands, tens of thousands on the internet. At that time, basically all the lifts were released. After registering the car number, we can verify the situation clearly, so it is impossible to charge on the spot.

Ambulances are not free vehicles, ETC will be installed free of charge

A few days ago, the ambulance on the Shanghai Expressway was stopped by the toll station and asked to pay the toll. In this regard, the Ministry of Transport said that it has asked local transportation departments to contact hospitals, emergency centers and other units to install ETC for ambulance vehicles free of charge.

The Regulations on the Management of Toll Roads promulgated in 2004 clearly stipulates that military vehicles, vehicles of the Armed Police Force, standard police cars with uniform signs for public security organs to handle traffic accidents, perform normal patrol tasks and deal with emergencies on toll roads within their jurisdiction, and vehicles that have been approved by the transportation authorities of the State Council or the people’s governments of provinces, autonomous regions and municipalities directly under the Central Government to carry out emergency rescue and disaster relief tasks are exempt from paying vehicle tolls. Vehicles of combine harvesters and transport combine harvesters (including rice transplanters) that carry out cross-regional operations are exempt from vehicle tolls.

According to the Ministry of Transport, ambulance vehicles do not belong to the scope of vehicles exempt from vehicle tolls as stipulated in the Regulations on the Administration of Toll Roads. According to the relevant policies and regulations, the new requirements for the integrated operation of national expressways after the cancellation of provincial toll stations have been cleared up and standardized by various localities.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: Judging from the current situation, some individual provinces carry out the method of continuing the past to provide ambulances free of charge, but according to our country’s administrative regulations, it is not stipulated.

Gu Zhifeng said that after the cancellation of the provincial border station, ambulances will travel across provinces. If the policies are not unified, one province will pay fees and the other province will be free, which will bring a lot of problems and the vehicles will not get up quickly.

Gu Zhifeng, Director of Road Network Management Department of Highway Bureau of Ministry of Transport: We all ask local transportation departments to contact hospitals, emergency centers and other units actively, and install ETC for ambulance vehicles free of charge, so that ambulances can pass quickly without stopping when passing through highway toll stations, and complete this rescue life and rescue in the first time. Therefore, the passage of ambulance vehicles is completely guaranteed. (CCTV reporter Tang Ying)

　　CCTV News:On the 3rd, the Malaysian Ministry of Foreign Affairs issued a statement in response to the previous warning from the Myanmar government not to interfere in Myanmar’s internal affairs, saying that the issue of "Rohingya" has become an international humanitarian crisis, not Myanmar’s internal affairs.

　　Malaysian Foreign Ministry: The Rohingya issue threatens national security.

　　The statement said: As a neighbor of Myanmar in ASEAN, Malaysia is very concerned about the "Rohingya" humanitarian crisis in Myanmar, because it will affect Malaysia’s security and status. It is against this background that Malaysia approved the demonstration to support the Rohingya and protest against the Myanmar government. As a responsible member of the international community, Malaysia has the obligation to ask its ASEAN partners to take active measures to prevent the incident from getting worse; As one of the founders of ASEAN, Malaysia has always strictly adhered to the principles on which ASEAN was founded.

　　The statement also said: The issue of "Rohingya" in Myanmar has already posed a threat to Malaysia’s national security. At present, as many as 56,000 Rohingyas have fled to Malaysia, and tens of thousands of Rohingyas have fled to other neighboring countries, which makes this incident no longer an internal affair of Myanmar, but an international issue. The expulsion of a single nation from Myanmar shows that this is ethnic cleansing.

　　In the statement, the Malaysian Ministry of Foreign Affairs also reminded the Myanmar government not to forget that in the "boat people crisis" in 2015, it was Malaysia that helped Myanmar tide over the difficulties in time and properly resolved the demonstrations of the "Rohingya" in Rakhine State, Myanmar. Malaysia believes that this incident is not related to religion, but a humanitarian crisis.

　　Myanmar government: non-interference in other countries’ internal affairs is the principle of ASEAN

　　On the 2nd, Myanmar Times quoted Wu Zhuotie, deputy director of Myanmar President’s Office, as saying: The principle of ASEAN is that member countries do not interfere in each other’s internal affairs, and Myanmar has always adhered to this principle. The recent demonstration in Malaysia in support of "Rohingya" was a carefully planned political decision, with the aim of gaining the support of the Malaysian public. This incident has nothing to do with the Myanmar government.

　　Malaysian Prime Minister may participate in demonstrations against the Myanmar government.

　　Ma Xinshe quoted Malaysian Deputy Prime Minister Zahid as saying on November 26th: Malaysian Prime Minister Najib will join other government leaders in supporting the Rohingya people and protesting against the Myanmar government. The demonstration will be held in Malaysia on December 4th.
　　　　　　　　
　　Rakhine State in Myanmar is located in the southwest of Myanmar, bordering Bangladesh. Most of the local residents are "Rohingyas" who believe in Islam. Because the Burmese government refused to accept the Rohingya as its citizens, and there are huge religious and racial differences between the Rohingya and the Burmese, the conflicts between the two sides have been constant for a long time and the contradictions have continued to heat up. In 2012, large-scale riots occurred in some towns and villages in Rakhine State, killing hundreds of people. In November 2016, a terrorist attack occurred in Rakhine State, killing 34 people. The Myanmar government later said that most of the masterminds of the attack were "Rohingya people". (CCTV reporter Zhu Xuesong Toby Lin)

In April 2019, the "Chen Tongjia case" in Hong Kong triggered the "anti-amendment" storm. From the initial demonstrations to the present violent chaos in Hong Kong, the incident has gradually escalated, causing widespread concern at home and abroad.

Yesterday, a reporter from Global Times, who had just returned from an interview in Hong Kong, visited the People’s Network Power Forum to tell netizens about the truest Hong Kong today and restore the Hong Kong people in the "Eye of the Storm" center.

Scene 1: The 73-year-old man was blocked when he didn’t receive the leaflet.

I have been to Hong Kong many times before, and I have observed several peaceful demonstrations, but what I never expected was that Hong Kong would become like this. There are demonstrators every day, but they are actually thugs. They do things that have no bottom line, such as attacking the Liaison Office, smashing the base station, spilling ink on the national flag and so on. Once, I saw a 73-year-old man being blocked at the airport. The reason was that he did not receive their leaflets, but knocked them off. They chased the old man angrily and chased him out for hundreds of meters. They (demonstrators) are still "touching porcelain", lying on the ground, saying that the old man hit someone … While doing such a thing, they talk about "democracy and freedom", and the freedom in their hearts is "If you don’t agree with me, you should die and be beaten". How ridiculous this democracy is!

73-year-old man was beaten (real shot by Global Times reporter)

73-year-old man was blocked (real shot by Global Times reporter)

Scene 2: 2 million people marching? Mobs hold Hong Kong people hostage, causing dissatisfaction.

Hong Kong now has a population of about 7.5 million, and the opposition will make all the marchers bigger, saying that the water content has tripled. In this way, they are trying to make some Hong Kong people who don’t understand the actual situation mistakenly think, "Did I not attend? Did I miss something? Have I become a minority? " Thereby creating psychological pressure.

What we see in western media and Hong Kong media is absolutely untrue. In my opinion, many public opinions in Hong Kong have not been fully aroused. In the past, the people of Hong Kong did not dare to resist, because those thugs were armed to the teeth, and if you saw the tools they brought, you would shudder. For example, steel pipes, scissors, sharp pointed umbrellas, and hiking poles with sharp lower ends. The trekking poles have been snapped up by them. Who can be afraid of ordinary citizens? When they met, many ordinary citizens were silent, or wronged themselves and forced to make a statement.

Hong Kong demonstrators (real shot by Global Times reporter)

The opposition’s encirclement of Hong Kong people in this way has aroused people’s dissatisfaction and resistance. In local news reports, what you see is a full picture of the parade crowd, but what you can’t see is the businesses closed by the roadside due to the parade, the ordinary people who go to other places for vacation, the occupied subway station, and the scene where people can’t go to work. Forced to do nothing, the people of Hong Kong have begun to resist and dare to hit those men in black. They didn’t dare before, but now this happens, which shows that public opinion is gradually emerging.

Scene 3: "Without us, there would be no Hong Kong." The Hong Kong police are convinced that they have done the right thing.

Before, at the press conference held by the Hong Kong and Macao Affairs Office, I thought it was particularly accurate to give high praise to the Hong Kong police. I saw some policemen in front, so I will tell you a detail. What is the temperature in Hong Kong in July and August? Even if you go out in short sleeves, you will get soaked immediately. The police in the street, especially riot police, are always armed to the teeth, covered up and wearing those big and heavy riot helmets when dealing with such things. Not only do they have to bear the mob attack, but the most hateful thing is that the personal information of the police, including the family members, has been started and spread on the Internet. A policeman’s family said, "I dare not order takeout because I am afraid of being poisoned."

Now the opposition in Hong Kong has directed public opinion against the police, which is very serious. In addition to high-intensity work, there are unfair trials by public opinion and the media, and you have to worry about the safety of your family. How long can this situation last? What the opposition wants most is to make the police crazy and become anarchy. An interviewee told me that the purpose of the opposition is to make the police unable to hold on and quit one day, so that Hong Kong will be really chaotic. Another policeman told me, "If there is no us in Hong Kong one day, there will be no us." He said this sentence really hides great heartache and worry.

Hong Kong police and children (real shot by Global Times reporter)

This photo is very informative: there are three parties, one is a child, such a small child, he should have watched the ball game and played games. It was during the summer vacation that he held up such a political slogan and directly accused the policeman of humiliating the Hong Kong police. Ironically, the policeman he scolded next to him had to protect his safety because the child was in the crowd. The policeman looked helpless, and everyone around him applauded the child. This makes this child have a very distorted value from an early age: am I doing this right? I talked to this policeman, "Do you feel the feeling that the child said?" He said, "I won’t feel ashamed. I know what they said is wrong." I think what he said is very weighty, which is an important reason why the police are still insisting on maintaining law and order, because the police know that there is 1.4 billion Chinese behind them. Mobs are losing popularity and their law enforcement is more decisive.

Scene 4: The mob pretends to be the victim, and the Western media "pulls the frame"

I say two things.

One is from Yuen Long. What they called "indiscriminate attacks" said that those people in white clothes were triads and beat people whenever they saw them. But the reality is that many people who were beaten by these people in white clothes were photographed before changing their black clothes in the subway and replacing them with ordinary people. The Hong Kong media did not see the mob provoking in advance, claiming to tear down the ancestral temple in Yuen Long. All I saw were people in white beating citizens, but before they threw things, provoked and besieged the village, neither Hong Kong media nor Western media could see them. This is an example of the media’s "bias".

Video screenshot of Yuen Long incident

Western media "biased" (real shot by Global Times reporter)

Another example is that when the police clear the scene, they always have to overcome it first. It is the camera of the media standing in front of the mob. All western media always aim at the police. They most want to see the scene where the police raise their guns, and then dim the light to make it evil. It seems that this is the police suppressing the citizens. They will never photograph those who are dressed in black, wearing masks, wearing sunglasses, holding sticks, stones and glasses in their hands. What is the video cut out like this? You can imagine. I saw some external forces and some western media in Hong Kong, and they were very guilty when they took pictures with their cameras. I once saw a foreigner holding a camera on his chest to shoot. Who would normally shoot like this? The Hong Kong police are also alert, and they will be reprimanded and leave immediately.

Lens 5: The national flag rises again, which is fair and comfortable.

When we learned that patriots would raise the national flag again where the mob threw it into the sea, the reporter in front of us had actually been busy all day, but he still stood there. At half past twelve at night, those patriots finally came and the national flag was raised again.

At that time, there was a female reporter with tears in her eyes. The people present spontaneously played the national anthem with their mobile phones and sang the national anthem together. In a distant place, there was a light in front of a small shop, and a Hong Kong citizen saluted the national flag at the door. Therefore, there are many patriots, so we should not be misled by the opposition and be fair and comfortable!

The five-star red flag flutters in the wind over Victoria Harbour. They are the flag bearers of Hong Kong. (Source: CCTV News)

(The manuscript is compiled according to the interview record)

　　Overseas network September 4 th Recently, collective food poisoning incidents frequently occurred in restaurants in many places in Japan. At present, more than 150 people have been unwell and one person has died.

　　Japan’s Shanyin CCTV reported on September 3 that the Shimane prefectural government confirmed on the same day that a food poisoning incident occurred in a local restaurant on August 31, causing 13 people to have symptoms of diarrhea and vomiting. At present, this restaurant has been asked to stop business.

　　Japan’s "Ryukyu New Newspaper" reported on the 2 nd that Okinawa Prefecture said that a restaurant selling lunch boxes in Okinawa had a food poisoning incident at the end of August, and four customers who bought lunch boxes had symptoms such as vomiting and diarrhea. Staphylococcus aureus was found in bento after local investigation; Japan’s "Northland News" reported on the same day that as many as 93 people had food poisoning in a restaurant in Ishikawa Prefecture from August 11 to 12, and the diners had symptoms such as abdominal pain, diarrhea and fever. According to the investigation of Ishikawa Central Health Center, Campylobacter was detected in the spring water used to make flowing noodles (a noodle dish in Japan).

　　Japan’s CBC TV reported on the 1 ST that 10 customers in a barbecue shop in Mie Prefecture developed symptoms of food poisoning such as fever and diarrhea after eating on August 12, and some of them were taken to hospital for treatment. On August 31st, Japan’s MBS News reported a collective food poisoning incident in a restaurant in Shirahama-CHO, Wakayama Prefecture. After eating the lunch in the restaurant, 32 people were unwell, and one of them died. (Overseas network Zhang Ni)

Special feature of 1905 film network In recent years, Guan Jinpeng, who mainly produces films in the Mainland, returned to Hong Kong to shoot a short film "This is the case", which reflects the connection between people through the studio. At the premiere of the short film, Guan Jinpeng said: "I am very happy to be back in Hong Kong to make a short film, and the script has not been reviewed." The audience applauded and were as happy as he was.

It was also at this time that Guan Jinpeng revealed that his new film had been suspended, and Zhao Wei and Chen Chong had been decided to star in the film. However, due to the lack of confidence of investors in the commercial prospects of the film, it was unsustainable, and Guan Jinpeng and screenwriter Li Yong decided to stop.

"The environment in the mainland is a bit chaotic, so forget it if you can’t make a film." Guan Jinpeng is calm about the current situation, but he doesn’t want to lower his demands and make the feature film smaller. "Sometimes I ask myself, if someone gives you HK$ 3 million or HK$ 5 million, can you shoot it? You still want Zhang Shuping to help you as an artist and do editing for you, and Li Pingbin to be a photographer, but this is actually very impractical. In the past, I used such money to make movies. Now it is more difficult to go back and use two or three million to make movies. "

Interview record

1905 Movie Network: Why is "It’s like this" so superficial in expressing everyone’s fate?

Guan Jinpeng: That’s the way it is. There are many things in people’s lives that are helpless or not necessarily solvable. I haven’t filmed in Hong Kong for a long time. After so many things happened in Hong Kong last year, I think as a Hong Kong person, I must accept the invitation of the film festival, and this short film is not subject to any market restrictions, and there is no need to approve the script.

1905 Movie Network: Do you want to reflect this society through some subtle characters?

Guan Jinpeng: I think it doesn’t matter if you look at it this way. For example, there is Cecilia Yip, an actor who was popular in the 1980s and 1990s and now wants to be a supporting actor. There are not many opportunities. Then there was director Luo Dong, a mainland director and his assistant, etc. This Hong Kong has also changed in recent years. It is normal for us to walk on the road, sit on the subway and sit on the bus and hear a lot of Putonghua sounds.

1905 Movie Network: When it comes to Cecilia Yip, will she be worried that she won’t accept such a role?

Guan Jinpeng: I think Cecilia Yip is a very optimistic person. Do you think she doesn’t know that she is not Cecilia Yip when she was young? Now I see her go to the mainland to play a TV series. Yes, everyone still remembers Xu Xian, but I think there will be a kind of loneliness. But she has a good attitude, and she is very calm about it.

1905 Movie Network: Is her marital status better than that in the film?

Guan Jinpeng: She is now playing music with her husband and some friends. Her married life is very happy. She had some red wine after dinner with us the night before yesterday, and went back to her husband’s home to sleep, but when she was in the mood, she woke her husband up and continued to drink. They were really interesting.

1905 Movie Network: What are the advantages of making short films compared with making long films?

Guan Jinpeng: First of all, I don’t think there is much pressure. Maybe you have to be very accurate in the budget, because there is not much money. On the whole scale, I think it is more interesting to control, and films like this film festival, I think it can let me find the feeling of making a pure short film.

1905 Movie Network: If it is a feature film, you may need to give everyone an answer, but short films don’t.

Guan Jinpeng: Yes, yes, I always think there should be blank space in movies. Blank space in movies is a precious thing.

1905 Movie Network: Now the audience may not know clearly the blank space, and some may think that the film is a bad ending.

Guan Jinpeng: Yes, the Hong Kong Film Festival has been going on for 40 years. In 1976, when we were still in middle school and college, we were always influenced by the Hong Kong Film Festival to watch many different kinds of movies.

Now I think it’s unhealthy in the mainland, that is, it’s not diversified. When a certain type of movie is on fire, it will follow suit. IP is on the lips, and a song can become an IP, and then it’s more about capital operation. Capital operation is not wrong, but I think we should put more operation on content, that is, the requirements of the script.

1905 Movie Network: Before the term microfilm was born, there were short films, but when it comes to microfilm in the mainland, there will still be mixed situations, and many of them play erotic sideline.

Guan Jinpeng: Microfilm provides a way out, especially for many young people. You can take a machine at will and even shoot it with your mobile phone. But in fact, it’s still a question of whether the creative purpose is pure or not. For example, some online dramas that have been taken off the shelves recently, I really think it’s too much. In fact, it provides a good opportunity for young people to do some micro-movies, but there are also some capitals to step in and do something too much.

1905 Movie Network: Have you directed fewer works these years?

Guan Jinpeng: I think the environment in the Mainland is a bit chaotic. How can I put it? Just don’t shoot it.

1905 Movie Network: No desire to create?

Guan Jinpeng: No, I have a desire to create. I shot two advertisements two years ago, also in the form of micro-movies. The two advertisements were shot for two or three days, which made me feel the same on the set. Still so happy to be a director.

1905 Movie Network: Why not consider making a movie released only in Hong Kong? The pressure may be less.

Guan Jinpeng: I believe this can be done for some young directors. Sometimes I ask myself, if someone gives you HK$ 3 million or HK$ 5 million, can you shoot? You still want Zhang Shuping to be your artist, Zhang Shuping to be your editor, and then you want Li Pingbin to be your photographer, but this is not practical.

But the problem is that I have worked for so many years, and I have a bottom line, or I think it is necessary to have a tacit understanding to cooperate with the main creative. Even with this kind of money, it’s hard to go back and say that two or three million dollars is a movie.

　　Make a life-and-death contract and press the red handprint. Forty years ago, the "all-in-one contract" originated in Xiaogang Village, Anhui Province was like a spring thunder, breaking through the shackles of thought and awakening the sleeping earth.

　　In April 2016, the General Secretary of the Supreme Leader came to Xiaogang Village and came to the courtyard of the "farm house of that year" to learn about the situation that 18 villagers pressed the red handprint and signed the "big contract". The General Secretary of the Supreme Leader said with emotion: "What was done with one’s life in those years became a thunder of China’s reform and a symbol of China’s reform."

　　It was from 1978 that the Communist Party of China (CPC) led the people to start the great reform and opening-up that decided the future and destiny of China. From rural areas to cities, from pilot to popularization, from economic system reform to comprehensive deepening reform, China has embarked on its own modernization road and achieved a great leap from catching up with the times to leading the times.

　　With a spring thunder, rural reform in China started from here.

　　"There is no food in the mud room, mud bed and mud pot. I drink thin soup three times a day and go out to escape in the first month." In the 1970s, a Fengyang Huagu Ci truly described the living conditions of farmers in Xiaogang Village, Fengyang, Anhui Province.

　　The poverty-stricken Xiaogang Village was the epitome of China at that time.

　　Poor thinking changes, and change makes sense.

　　On the winter night of 1978, 18 villagers in Xiaogang Village gathered at the home of Yan Lihua, a villager, secretly pressed their handprints, and jointly signed a contract for dividing the land and contracting the household.

　　"At that time, I didn’t eat or wear, and my life depended on begging. It was all forced out. If I didn’t reform, I would only die." Guan Youjiang, one of the leaders of the "big contract", recalled.

　　Guan Youjiang and others didn’t realize at that time that this small contract adjusted the relations of production, changed the mode of distribution, greatly released the productivity contained in everyone and instigated a big change.

　　A year later, the "all-in-one contract" brought about real changes, the production team had a bumper harvest, and the annual grain output soared from more than 15 thousand kilograms to more than 60 thousand kilograms. "We have never paid public grain to the country before. In that year, we not only paid it, but also paid off the loan. This is something we never dreamed of."

　　Xiaogang village’s ice-breaking pioneering work quickly set fire to the whole country. By the end of 1984, more than 99% of the country’s 5.69 million production teams had implemented the household contract responsibility system, and the per capita grain possession reached 800 Jin, basically solving the problem of food and clothing.

　　Development needs reform, and reform should always talk about innovation. In 2016, the General Secretary of the Supreme Leader came to Xiaogang Village for investigation and research. He encouraged everyone to continue to write a new chapter with the poem "Xiongguan Mandao is really like iron, and now it is a step from the beginning". "More look forward to. We must, in accordance with the requirements of the general secretary, set off our sleeves and work hard to create a new reform in our Xiaogang village. " Zhou Qun, deputy secretary of the Party Committee and director of the village committee of Xiaogang Village, said.

　　From poverty to food and clothing to well-off, Xiaogang Village embodies the changes of rural reform and development in China.

　　Looking back on the 40-year journey, the pace of agricultural and rural reform in China has never stopped.

　　From implementing the household contract responsibility system and abolishing the people’s commune system to invigorating the circulation of rural commodities and promoting the transfer of rural labor force; From deepening the reform of agricultural products circulation system and adjusting rural industrial structure to improving rural land management and establishing the integration of urban and rural development; From comprehensively promoting comprehensive rural reform and deepening the innovation of rural system and mechanism to implementing rural revitalization strategy … …

　　Looking back on the 40-year journey, the rural landscape has undergone earth-shaking changes.

　　From thatched houses and adobe houses to brick houses and buildings; From a well to a dirt road, water, electricity, roads and networks are all unblocked; From a single grain field to a variety of cash crops cultivated in a scientific greenhouse; From "three big pieces" bicycles, sewing machines and watches to automobiles, air conditioners and refrigerators … …

　　Looking back on the 40-year journey, farmers’ income has been increasing, and they have been lifted out of poverty and headed for a well-off society.

　　From 1978 to 2017, the number of rural poor people in China decreased by 740 million, and the average annual poverty reduction population was close to 19 million, and the incidence of rural poverty decreased by 94.4 percentage points.

　　UN Secretary-General Guterres praised China’s achievements in rural reform. "China has lifted hundreds of millions of people out of poverty, and China’s experience can provide useful reference for other developing countries." The World Bank released a report in 2018, saying, "China has achieved ‘ Unprecedented achievements ’ 。”

　　Relay and forge ahead, deepening the reform of the socialist market economic system.

　　The people are the practitioners and creators of reform, and the Communist Party of China (CPC) is the backbone and leader of reform.

　　In the year when Xiaogang people pressed their handprints, the Third Plenary Session of the Eleventh Central Committee of the Party was held in Beijing. The meeting made a historic decision to shift the focus of the work of the Party and the state to economic construction and implement reform and opening up. The spring breeze of reform, which started in rural areas, soon blew to cities and the whole economic field.

　　"We should be bolder in reform and opening up, and if we are sure, we should boldly try and rush in." "The key is the surname ‘ Capital ’ Still last name ‘ Society ’ The problem. The criterion of judgment should mainly be whether it is conducive to developing the productive forces of socialist society, whether it is conducive to enhancing the comprehensive national strength of socialist countries, and whether it is conducive to improving people’s living standards. " At the crossroads, Deng Xiaoping, the chief architect of reform and opening-up, effectively led China’s reform ship to break the waves and sail to the other side of the light.

　　"The talk in the South has completely dispelled many people’s doubts and opened the ideological floodgate that people have been imprisoned by the planned economy for a long time." Yuan Xiaojiang, member of the School Committee of the Party School of Shenzhen Municipal Committee, said that as a pilot area of reform and opening up, an important reform in the early days of Shenzhen Special Economic Zone was to establish a market price mechanism.

　　Yuan Xiaojiang was transferred from Hunan to Shenzhen in 1993. At that time, the commodities supplied in the local markets were very limited, and the food was rationed. When he transferred his job, Yuan Xiaojiang got the hukou migration certificate and grain migration certificate in Hunan, but he didn’t find a grain store in Shenzhen until he inquired about it, only to know that the Shenzhen market had been liberalized and there was grain for sale in the shopping malls. He felt that the era of not having enough to eat was over.

　　The changes in Shenzhen have been staged one after another throughout the country, and the pace of market-oriented reform is forceful.

　　Establish modern enterprise system, speed up the construction of market system, reform macro-control system, standardize and develop capital market, improve property right system and market-oriented allocation of factors & HELIP; … The CPC Central Committee continues to lead the direction of reform, the socialist market economic system has been continuously improved, and great achievements have been made in economic and social development that have attracted worldwide attention.

　　Take the initiative to seek the situation and open a new era of comprehensive deepening reform

　　Reform is the inevitable choice of China’s historical development; Deepening the reform in an all-round way is a key measure to determine the fate of contemporary China.

　　Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has promoted reforms with greater political courage and wisdom, and planned reforms with overall concepts and systematic thinking. From the 18th National Congress of the Communist Party of China to the Third Plenary Session of the 18th CPC Central Committee to the overall arrangement of comprehensively deepening reform, and then to the inclusion of comprehensively deepening reform in the "four comprehensive" strategic layout, the intensity of reform is unprecedented.

　　"The easy and happy reform has been completed, all the delicious meat has been eaten, and the rest are hard bones." In the new era, the reform has expanded from rural and economic fields to political, social, cultural, ecological civilization, party building, national defense forces and other fields; The reform has entered a critical period and deep water area; The problems we face are numerous and complicated … …

　　General Secretary of the Supreme Leader is far-sighted. "Deepening reform in an all-round way is a complex systematic project, and it is often beyond the reach of one or several departments alone, which requires the establishment of a higher-level leadership mechanism."

　　The Third Plenary Session of the 18th CPC Central Committee decided that the Central Committee should set up a leading group for comprehensive deepening reform, and the General Secretary of the Supreme Leader personally served as the leader of the leading group for comprehensive deepening reform. The 18th Central Committee held 38 meetings of the Central Leading Group for Deep Reform, deliberated and adopted 365 important reform documents, identified 357 key reform tasks, and introduced more than 1,500 reform measures.

　　The deep reorganization itself is also reforming. In March this year, the Central Leading Group for Comprehensively Deepening Reform was changed to the Central Committee for Comprehensively Deepening Reform. Some experts pointed out that this reflects the determination and strength of the CPC Central Committee to comprehensively deepen reform, and it is more convenient to promote comprehensive and deepening reform from the institutional mechanism of top-level design.

　　"To comprehensively deepen reform, we must take promoting social fairness and justice and enhancing people’s well-being as the starting point and the end result." General secretary of the supreme leader repeatedly stressed.

　　The needs of the people and the direction of reform.

　　On the basis of coordinating the integration of urban and rural education and deepening the reform of examination and enrollment system, we will further expand to standardize off-campus training institutions and deepen the reform of preschool education.

　　On the basis of medical reforms such as graded diagnosis and treatment, separation of medicines, and comprehensive networking of basic medical insurance, we have introduced reform measures such as reforming and improving the incentive mechanism for training and using general practitioners, ensuring the supply of generic drugs and using policies to alleviate the high cost and difficulty of seeing a doctor.

　　On the basis of vigorously promoting the unified urban and rural household registration system, fully implementing the residence permit system, and comprehensively solving the problem of people without household registration, we will explore the permanent population of rented houses to settle in urban public accounts, and further break the barriers to the free flow of population.

　　… …

　　The journey to Wan Lifeng is full of energy, and the heavy responsibility is even more arduous. Over the past 40 years, the spring breeze of reform has awakened the ancient country and brought colorful. In the new era, we will continue to strive for self-improvement and self-innovation, unswervingly deepen reform in an all-round way, open roads on every mountain, bridge bridges when encountering water, dare to open the door to stubborn diseases, dare to break through the barriers of solidification of interests, and carry out reform to the end. (Wu Jing, website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection)

Chen Shengbai, Marketing Startup Manager of Beijing Office of Coca-Cola (China) Co., Ltd.

　　Beijing business today Coca-Cola has been traveling with the Olympic Games for nearly 80 years, and has maintained good relations with previous International Olympic Committees and national Olympic Organizing Committees. It even knows how the venues should be run and how the torch should be done, but it has never positioned itself as a teacher of the host city, but as a partner. It also tells other sponsors with less experience: in the environment of high expectations of the Olympic Games, success or failure must be determined by details …

　　Promotion: take risks as obligations.

　　If Beijing’s bid for the Olympic Games was unsuccessful at that time, the Coca-Cola commemorative cans could only be destroyed, with huge losses. Many people say that this is gambling, but when it is their duty to promote the Olympic Games, there is no need to quantify the benefits.

　　The relationship between Coca-Cola and the 2008 Olympic Games actually began on July 13th, 2001, the day when the Olympic bid was successful. Coca-Cola had already made commemorative cans for bidding for the Olympic Games before the results of bidding for the Olympic Games were announced, and that night, these cans entered supermarkets and major supermarkets and won the first prize. Many people think that Coca-Cola’s behavior is a gamble. If the Olympic bid was not successful at that time, these commemorative cans could only be destroyed, with huge losses. In this regard, Chen Shengbai believes that Coca-Cola is not "gambling", and this behavior is only based on the understanding of the Olympic Games.

　　He said: "Taking risks to make the Olympic bid commemorative jar is because we are closely linked with the Olympic Games. As a member of the Olympic family, Coca-Cola has the obligation to promote the Olympic Games while benefiting from the Olympic Games."

　　Chen Shengbai said that other sponsors may not do this for the practice of bidding for the Olympic commemorative jar.

　　He said: "Many Olympic sponsors only consider the development of enterprises, and how much direct return can they bring to enterprise marketing? Some sponsors once asked us how Coca-Cola calculates the return. How to prove success in business? I replied that Coca-Cola never thought about how much the Olympic business would increase, and we didn’t even quantify it. Because we have been sponsoring the Olympic Games since 1928, nearly 80 years have bound us to the Olympic Games, and it is our obligation to promote the Olympic Games. "

　　Cooperation: not a teacher but a partner.

　　Support for the IOC and the BOCOG of the host cities is not only simple funds and materials, but also the experience of nearly 80 years … But we are not teachers, but partners.

　　In the past 80 years, Coca-Cola has maintained good relations with all previous International Olympic Committees and national Olympic Organizing Committees. On August 1 this year, Coca-Cola and the International Olympic Committee jointly announced that their global partnership agreement would be extended to 2020, and this Olympic "diamond wedding" would continue. Chen Shengbai said frankly that the secret of this Olympic "marriage" is that Coca-Cola can pass on its Olympic knowledge and experience to the Olympic Organizing Committee of every host city without reservation.

　　He pointed out that Coca-Cola has participated in many Olympic Games and gained a lot of Olympic knowledge, which is not only known to us, but also passed on to the Olympic Organizing Committees of the host cities. Many of the Olympic organizing committees in the host cities have never experienced the Olympic Games, so we should tell them, for example, how the venues should be operated, how the torch should be made, how other cities are held, and how to learn from them. But in this process, we are not teachers, but partners, passing on what we know to them. At the same time, in this process, we are also discussing with national Olympic organizing committees, because past experience is not universally applicable. Therefore, our support for the International Olympic Committee and the host city Olympic Organizing Committee is not only simple funds and materials, but also the transfer of experience.

　　Advice: the key to winning is the details.

　　Under the Olympic environment, everyone’s expectations are very high … Any shortcomings of the enterprise may be magnified, so it is very important to grasp the details!

　　For some China enterprises sponsoring the 2008 Olympic Games, this is their "first intimate contact" with the Olympic Games. Among these enterprises, how to carry out Olympic marketing is often inexperienced and confusing. In this regard, Chen Shengbai gave the suggestion that "details decide everything".

　　He said: "In the Olympic environment, everyone’s expectations are very high. With such a high degree of attention, any shortcomings of the enterprise may be magnified, so it is very important to grasp the details. No matter how good the idea is, if you can’t think of many details and implement them in place, marketing will not succeed. At present, many enterprises in China have thought of many details, but they still need to be strengthened in implementation. "

　　He further explained that we should first understand the core values of the Olympic brand, because only in this way can the creativity and publicity made by enterprises not deviate from the Olympics. Second, deeply understand the expectations of their target consumers for the Olympic Games, which needs to be achieved through a lot of market research. Third, make clear the goals of your own enterprise and achieve differentiated marketing promotion.

　　Sponsoring enterprises should not talk about their dreams in Olympic marketing, but should reflect their creative ideas according to their own characteristics and under a consistent theme.

　　At present, many domestic enterprises have done special activities. For example, Lenovo once did an activity called "matchmaking" to expand its business to remote towns, and at the same time brought the Olympics there, popularizing Olympic knowledge.

　　In addition, Chen Shengbai believes that some China sponsors will continue to sponsor the Olympic Games after next year’s Olympic Games. He said: "At present, many enterprises have the goal and willingness to explore overseas markets, and they are fully capable of sponsoring the Olympic Games abroad. I believe they will continue to walk with the Olympic Games."

　　Plan: Olympic "Daily Chapter"

　　Although there is only one "Bird’s Nest Steel" commemorative medallion at present, and it is only a gift and not for sale, Coca-Cola has planned to launch a limited edition commemorative medallion every day during the Olympic Games.

　　Speaking of the "Bird’s Nest Steel" commemorative medallion, Chen Shengbai is quite proud, because it is the first Olympic product made of the remaining steel of the "Bird’s Nest" steel structure in the world. He said: "Bird’s Nest Steel is one of our suppliers. Through competition, it won the rights and interests from the Beijing Olympic Organizing Committee. They told us this time. We feel that this is a good thing. It is a good opportunity for suppliers, and it is also an opportunity for Coca-Cola to help us promote the medal culture. After that, we reported this idea to the headquarters, and the headquarters approved it in less than a week. "

　　Although there is only one "Bird’s Nest Steel" commemorative medallion at present, and it is only a gift and not for sale, Chen Shengbai is very optimistic about the development prospect of "Bird’s Nest Steel" commemorative medallion. He said that we have now completed the design of 20 or 30 "Bird’s Nest Steel" commemorative medals, which will be implemented in the near future, and the possibility of putting the "Bird’s Nest Steel" commemorative medals on the market is not ruled out. Commemorative medals are very good business opportunities. The price of commemorative medals is very cheap, but the sales volume is very large. Therefore, many people collect Olympic souvenirs, and the first choice is commemorative medals.

　　Chen Shengbai told reporters that Coca-Cola has made a plan for olympic pin from now until the end of 2008. In the plan, in addition to the "Bird’s Nest Steel" series, it also includes commemorative medals on the Olympic torch and the opening ceremony, and the "one chapter a day" plan started in Lillehammer in 1994 will also be continued at the next Olympic Games. At that time, Coca-Cola will launch a limited edition commemorative medal every day according to the theme of the Olympic Games that day.

Editor: Xu Guimei

　　On the 30th, Yi Huiman, Chairman of China Securities Regulatory Commission pointed out in his speech at the third member congress of the Fund Industry Association that the CSRC will stick to the main responsibility of supervision, promote the timely introduction of regulations on private equity funds, continuously improve the fund supervision system, promote the development of various institutional investors, continuously expand the long-term investment power of the capital market, further improve supervision services, resolutely safeguard an open, fair and just market order, and effectively protect the legitimate rights and interests of investors. Strengthen information sharing and policy coordination with relevant parties, actively communicate with the market, focus on building a good ecology conducive to the high-quality development of the fund industry, and create a good external environment for the development of industry institutions.

　　It is understood that by the end of July this year, the asset management scale of Public Offering of Fund reached 23.5 trillion yuan, 1.6 times higher than that at the end of 2016, rising from the ninth in the world to the fourth in the world at present. Among them, the number of products and management scale of equity funds reached 5,140 and 7.7 trillion yuan respectively, increasing by 1.2 times and 1.8 times respectively, both reaching record highs.

　　In terms of private equity funds, the scale of private equity investment funds, private equity funds and venture capital funds reached 5.5 trillion yuan and 12.6 trillion yuan, respectively, which doubled and tripled compared with the end of 2016. (CCTV reporter Sha Qian)