On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

Read the original text

On January 5th, Zhiji LS6, a super explosive product of the intelligent pure electric SUV owned by Zhiji Automobile, shocked and landed at the 2024 (6th) Haikou International New Energy and Intelligent Networked Automobile Exhibition (hereinafter referred to as Haikou Auto Show). With the only full-line equipment at the same level equipped with "Laser Radar +OrinX Chip", the world’s first "Quan Huafu Digital Cabin Screen" and the industry’s original "One-button Ai Driving", At the same time, two flagship models of Zhiji Automobile, Zhiji LS7 and Zhiji L7, the medium and large intelligent flagship SUV and the new world driving and control flagship, also jointly appeared at the auto show to jointly demonstrate what a smart auto time should look like.

According to the sales data from December 25th to December 31st, 2023, the weekly sales volume of Zhiji LS6 reached a new high with 2,460 units, which led the list of two new energy vehicles; it won the title of "China Brand of All-category Pure Electric Vehicles with more than 200,000" for four times; and it was the first in the list of "Medium and Large Pure Electric SUVs" for eight consecutive weeks. In December, Zhiji Automobile’s monthly sales exceeded 10,000, with a cumulative sales of 38,253 units in the whole year, which surged by 665% year-on-year, and won the three most valuable firsts in the pure electric track of medium and large SUVs, such as "the first brand sales", "the first number of championships" and "the first half-year growth".

All "Lidar +Orin X Chip", you can enjoy advanced intelligent driving when you get started.

The Zhiji LS6, which appeared at this year’s auto show, is equipped with more than 100 cutting-edge technologies, and the entry is full of high-level software and hardware integrated intelligent configuration. LS6 is the only one in its class equipped with "ultra-long-range high-precision laser radar +OrinX high-computing power chip", which is naturally equipped with urban NOA capability. In December, the IM AD expressway NOA only took 8 months to achieve nationwide coverage, radiating the expressway sections of 333 cities (except Hong Kong, Macao and Taiwan) and covering the elevated sections of 59 cities. The NOA applicable roads for the expressway viaduct totaled 389,000 kilometers, allowing users to start the intelligent driving of "all the countries can open and all the countries are easy to open" with one click.

It is expected that this month, the IM AD city NOA will also start user push; this year, more intelligent driving in IM AD urban scenes, commuting mode, Pilot+, one-button Ai driving 2.0, and high-precision automatic parking will all come one by one, providing users with a higher-order, easier and safer intelligent driving experience.

The world’s first "Quan Huafu digital navigation screen", the future intelligent cabin leapfrog experience.

Another secret of Zhiji LS6, which is favored by users, is its world-first "Quan Huafu Digital Cab Screen", which takes the lead in laying out the "future smart cabin" form. LS6 is equipped with the function of "global digital visual field blind compensation", which creatively realizes the functions of A-pillar intelligent blind compensation, rear-side intelligent blind compensation, rear-view intelligent blind compensation, etc.; it opens up the full-scale visual field, helps users solve hidden dangers in blind areas with high technology, brings a brand-new intelligent experience, and greatly improves driving safety. The original "rainy night mode" clearly presents the road information on both sides of the screen when the line of sight is extremely blocked, such as rainy night, to avoid the security risks caused by blurred vision and make travel safer.

In addition, Zhiji LS6 "Future Smart Cabin" also took the lead in carrying the industry’s first vertical GPT big model "Zhiji Generative Big Model" and the brand-new intelligent function "SHUA" to create a multi-dimensional smart cockpit that is more in line with the new pursuit of the city and bring users a richer and more diverse travel social experience.

The industry’s original "one-button Ai driving" makes driving never so simple.

Zhiji LS6 also created a unique "one-click Ai driver’s drive" in the industry, including functions such as "one-click welting", "one-click extrication" and "one-click tracking", and handed over certain pain scenes of urban travel to AI for help, greatly alleviating users’ driving anxiety and making users "one-click" fall in love. For example, when parking sideways, just "one-click" to easily attach the edge, not far from it, just right; straying into a crowded and narrow parking space, "one-click to get out of trouble" and "one-click to follow" to return along the original road and get away with it.

One-button Ai driving helps users to easily solve the driving problems encountered in the last 50 meters of driving, such as "difficult parking, difficult reversing and difficult parking"; subsequently, new functions such as one-button walking have been launched one after another, making driving never so simple.

In addition to leading the three cheats of high-level intelligence, Zhiji LS6 is the first in the industry to build a "quasi-900V super performance platform", and the zero-speed acceleration reaches 3.48s, making it the first China brand SUV to break through the 300km/h mark. Not only has strong performance, LS6 maximum working voltage is 875V, and the peak charging power is 396kW, which can realize charging for 5 minutes and replenish energy for 200 kilometers, so that users can bid farewell to charging anxiety.

From January 5th to 8th, welcome to the booth of Zhiji Automobile in Hall 4 of Haikou International New Energy and Intelligent Networked Automobile Exhibition in 2024 (6th), and have a zero-distance tasting of this intelligent pure electric SUV "super explosive" Zhiji LS6. Log in to the "IM Smart Car" APP or applet, and you can make an appointment for a test drive experience; immediately make a decision and lock the order for the LS6, and enjoy the leapfrog charm of "Future Smart Car" at an attractive limited-time interest price.

(Photo: Haikou Zhiji Delivery Service Center Wu Shubin)

Xiaomi has always been a cost-effective existence in the mobile phone industry. Although it is gradually developing in the high-end direction, the famous sentence that Lei Jun said that the diaosi won the world has become an inherent impression of Xiaomi. Lei Jun’s unspeakably swearing attribute is quite in line with the style of the leaders of new forces automobile enterprises.

According to the report of Reuters, Xiaomi has obtained the production qualification of new energy vehicles. Lu Weibing, president of Xiaomi Group, also said in May this year that Xiaomi Automobile will be officially listed in the first half of 2024.

According to informed sources, the National Development and Reform Commission approved Xiaomi Company to produce electric vehicles earlier this month. It is reported that Xiaomi Automobile is the fourth enterprise approved by the National Development and Reform Commission since 2017.

As early as August 19th, Lei Jun posted six pictures on social platforms. In one picture, it can be clearly seen that Lu Weibing, president of Xiaomi Group, and others are holding banners that read "Fight for Xiaomi Automobile". The IP address where Lei Jun posted this message is shown as Xinjiang, so many netizens also speculated that this is the first model of Xiaomi to be tested in Xinjiang.

As netizens guessed, a few days ago, the spy photos of Xiaomi’s road test in Xinjiang were exposed on the Internet. Although the current model is still closely disguised, it can be seen from the shape of the slip back, the front lip, and the style of the inner lamp group of the headlight that many details of the previously exposed design renderings have been continued.

In the past, there have been many news about Xiaomi making cars. As early as July 5, Changchun FAW Fuwei Auto Parts Co., Ltd. once said on the interactive platform that the company is actively communicating with Xiaomi Automobile, and many companies have entered the purchasing group of Xiaomi Automobile., as ofOn July 4th, the quotation for the first model of Xiaomi was completed.

At the same time, on July 6, Yachuang Electronics said on the interactive platform that it also indirectly carried out business cooperation with Xiaomi Automobile, which is now in a small batch stage. Later, it was reported that Xiaomi Automobile began to screen the delivery center. Xiaomi Automobile requested that the candidate venue "can provide at least 120 parking spaces" and the construction area "cannot be less than 3,000 square meters".

In mid-July, a group of battery pack information carried by the first model of Xiaomi automobile was exposed on the Internet. The exposure picture shows that the rated voltage of the battery pack is 726.7V, the rated capacity is 139Ah, the battery pack capacity is 101kWh, and the weight is 642kg. It can be inferred that the first model of Xiaomi automobile is likely to support 800V high-voltage fast charging. Although Lei Jun made no mention of the progress of Xiaomi Automobile in his annual personal speech, it can be expected that Xiaomi Automobile is indeed getting closer and closer to us.

N Comments: It is an ironclad fact that Xiaomi builds a car, but I don’t know if the future Xiaomi car can be like its mobile phone, but the flagship configuration only sells cabbage prices. If Xiaomi can do it, it is really another company besides Tesla that can knock down the price of new energy vehicles. But building a car is not building a mobile phone, which I deeply doubt. After all, even if it is ergonomics, it takes a long time to adjust the new power cars in the market now, and there are still many things that are not done well. But in any case, the cross-border car-making of mobile phones, Xiaomi, can go faster than Apple!

　　　　　　 CCTV News:We continue to pay attention to the bridge collapse accident in Heyuan, Guangdong Province. The day before yesterday, at 2: 12 am on June 14th, the Dongjiang Bridge, also known as Zijin Bridge, located on the Dongjiang River in Heyuan, Guangdong Province collapsed, causing two vehicles crossing the bridge to fall into the water, and three people fell into the water. One of them was rescued and the other two were thrown into the search and rescue.

　　　　　　 Yesterday (15th), many rescue forces, such as Nanhai Rescue Bureau, locked the position of the drowning vehicle in the continuous search and rescue of two drowning people. After many efforts, at 13: 05 today, this white off-road vehicle was salvaged ashore, and there was no one inside.

　　　　　　 The reporter saw at the scene that the Dongjiang River was still muddy and the water level dropped by about 30 cm. Two sea patrol search and rescue vessels are preparing to search and rescue the downstream of the bridge again. Members of the Blue Sky Rescue Team took several small boats to search for the collapsed bridge.

　　　　　　 In addition, the salvage team also launched a side-scan sonar to search and rescue. It is understood that the main task at present is to conduct search and rescue. The cause of the bridge collapse is still being identified and analyzed.

　　　　　　 It is understood that the collapsed Dongjiang Bridge is located in the suburb of Heyuan City. It was completed and opened to traffic in 1972 and has a history of 47 years. The bridge spans Dongjiang River and runs from northwest to southeast. It is a six-hole arch bridge and is also called "Zijin Bridge" by local people. Two people fell into the water in this bridge collapse accident, and we will continue to pay attention to the relevant search and rescue progress.

　　　　　　 On June 14th, on the same day that the Dongjiang Bridge in Heyuan, Guangdong collapsed, the traffic police squadron in Longjiang, Shunde, Foshan, Guangdong Province also issued a notice that the local Longjiang Bridge was closed due to settlement. Traffic on roads and waterways at the scene was interrupted.

　　　　　　 Yesterday morning (15th), when the reporter arrived at the Longjiang Bridge in Shunde, Foshan, he saw that both ends of the Longjiang Bridge, which is about 1 km long, had been enclosed. In the middle of the bridge deck, an expansion joint had been dislocated, and the rubber and iron pipes in the joint were exposed, and the dislocation height of the bridge guardrail could put down an adult’s palm. Due to the closure of the bridge, everyone’s travel has been affected a lot.

　　　　　　 According to a staff member of Shunde Highway Administration at the scene, Longjiang Bridge was built earlier. Usually, the Highway Administration will repair and maintain the bridge pavement, but it is the first time for them to encounter such settlement.

　　　　　　 At present, the navigation channel where Longjiang Bridge is located has also been closed. Relevant departments are monitoring and evaluating the structure and safety of the bridge, and the specific situation has not been announced yet. Although it has a certain impact on travel, fortunately, security risks were discovered in time to avoid accidents.

　　China Youth Network, Beijing, October 21st "It’s not that I’m not sleepy. I just want to wait. As for what? I don’t know, I just want to wait. "This passage has become the mantra of many college students. And this "wait", most of them are brushing their mobile phones. So, how long do college students surf the Internet on their mobile phones every day? What are you mainly doing? Are you worried about network security?

　　Recently, China Youth Network Campus News Agency conducted a questionnaire survey among 1,220 college students around the country. The results show that more than 40% of students surf the Internet for more than 5 hours every day, and more than 80% of students surf the Internet mainly for social chat. Most students think that surfing the Internet by mobile phone makes mobile payment, information acquisition and social communication more convenient. Nearly 90% of students are worried about network security, and most students expect the network speed of 5G to be faster and more convenient for study and life.

　　The picture shows the proportion of college students’ mobile phone surfing time every day. China Youth Network reporter Li Huaxi cartography

　　Over 40% of students surf the Internet on their mobile phones for more than 5 hours every day, and over 80% of students mainly chat socially.

　　Wu Lin, a student of Sichuan Agricultural University, uses his mobile phone to surf the Internet every day for about 6 hours. "It has become my habit to brush my mobile phone when I wake up every day. Now surfing the Internet is a daily need. I feel that I don’t have much to do except surfing the Internet. I like chatting, watching news and playing games online when I have no classes. I can’t stop playing my mobile phone."

　　Like Wu Lin, there are not a few college students who have the habit of surfing the Internet for a long time. According to a survey conducted by a reporter from China Youth Network, 41.56% of college students spend more than five hours on their mobile phones every day. When surfing the Internet, 83.93% of the students mainly chat socially, followed by consulting materials and listening to songs, accounting for 62.46% and 58.61% respectively.

　　"I am deeply dependent on the Internet, partly because of my shortcomings in social skills." Joline, a student of Northwest Normal University, told reporters that she is introverted and unwilling to communicate face to face. She can express herself more directly and accurately online. She will keep a diary on the trumpet in Weibo, and what she is embarrassed to say in person can be expressed by WeChat. "Besides, I can also tell my story with strangers through Zhihu."

　　The picture shows the proportion of college students’ mobile phone surfing behavior. China Youth Network reporter Li Huaxi cartography

　　Mobile Internet access makes mobile payment, information acquisition and social communication more convenient.

　　So what convenience does mobile Internet access bring to college students’ daily life? In the survey, China Youth Network reporter found that most of the students interviewed thought that surfing the Internet by mobile phone made mobile payment, information acquisition and social communication more convenient, accounting for 90.25%, 80.49% and 78.52% respectively.

　　"Now you don’t have to bring cash when you go shopping. It’s really convenient to pay by QR code." Zhao Tingting, a student at Guilin University of Technology, said that it used to be troublesome to use cash for shopping. Now, with mobile payment, the mobile phone can scan the code to pay, which not only saves a lot of time, but also brings great convenience to life.

　　Chen Yixin, a student at Chengdu University of Information Science and Technology, told reporters that after going to college, she often chats with her parents online. "Sometimes I use WeChat videos, and it is very convenient to contact them anytime and anywhere even if I don’t go home." She also said that now she mainly watches news through Weibo and news apps, so she can keep abreast of the latest hot events, which is very fast.

　　The picture shows the proportion of convenience brought by mobile internet access to life. China Youth Network reporter Li Huaxi cartography

　　Nearly 90% are worried about network security, and most students expect 5G network speed to be faster and study and life more convenient.

　　Xie Wenyi is a student of Shandong University of Technology, and he attaches great importance to network security. "I have learned that bank card deposits may be stolen by clicking on the link to help bargain, which makes me very worried about network security." In order to avoid the disclosure of personal information, he will be more cautious when registering his account. He told reporters that many friends around him have fallen into the trap of online fraud, so they must strengthen their prevention.

　　The results of this survey show that 88.03% of the respondents are as worried about network security as Xie Wenyi. In addition to network security issues, 5G has also become a hot topic this year. When talking about the expectation of the 5G era, 87.38% of the respondents hope that 5G will make the network speed faster, and secondly, it will make the study and life more convenient and the video quality clearer, accounting for 86.64% and 71.31% respectively.

　　Hong Yumin studied in Hope College of Southwest Jiaotong University, and she needed to surf the Internet frequently for professional reasons. When talking about 5G, she said that 5G is a "good medicine" for architectural drawing. It doesn’t take a long time to download the software installation package, which greatly shortens the students’ drawing time. Compared with 4G, 5G is more stable and not easy to get stuck. When drawing, you don’t have to worry about network failure, which can guarantee the smooth birth of the work.

　　The picture shows the proportion of college students’ expectations for 5 G. China Youth Network reporter Li Huaxi cartography

　　Teachers in colleges and universities suggest that Internet surfing time should be arranged reasonably and network security protection should be done well.

　　Yang Mei, an administrative teacher at School of Information Engineering, Sichuan Agricultural University, believes that college students spend more time on the Internet than study time. Although this has become a common phenomenon, students are advised to pay attention to study. "At present, many students will become very anxious when they leave their mobile phones. In fact, students will make good use of the Internet to arrange their free time and pay more attention to WeChat official account and online classes related to their majors or employment, which will be helpful for future postgraduate entrance examinations or job hunting."

　　"Don’t easily click on pop-up web pages or unreliable advertising links shared by others, which are likely to contain viruses. When surfing the Internet in Internet cafes outside, don’t connect your USB flash drive, mobile phone and other things containing important personal information to your computer, which is easy to cause network security problems." At the same time, as the class teacher of the students, Yang Mei recommends students with poor self-control to use professional APP for entertainment time management, hoping that students can concentrate on their studies and focus on their studies.

　　This semester, Fan Yingjie, a teacher of Marxism College of Chengdu University, asked students to strengthen self-discipline, stay away from the internet at least half a day to one day in class and at ordinary times, and learn to control themselves. She hopes that through these ways, students can understand that instead of constantly paying attention to other people’s lives through mobile phones, it is better to live their own lives and do their own things in a down-to-earth manner.

　　Fan Yingjie also mentioned that regarding the issue of network security, the relevant state departments released a lot of warning case materials when promoting network security, hoping that students would learn more about it. "When using mobile phones or computers to surf the Internet, students should not randomly click unfamiliar links to avoid revealing personal information on the Internet, and try their best to do network security protection." (At the request of the interviewee, the names of the students in this article are all pseudonyms.)

　　(Reporter Li Huaxi correspondent Yang Qing)

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Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any errors or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not assume any responsibility for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

　　While the global financial crisis has reduced the scale of top international auto shows, the 13th Shanghai Auto Show will follow the booming China auto market to achieve "overtaking in corners". More than 13 new cars launched in the world are not only the largest in the history of China Auto Show, but also the largest auto show in the world since last year, with about 1,500 companies from 25 countries and regions participating. To this end, the organizers opened 20 indoor and outdoor exhibition halls, covering an area of over 170,000 square meters, an increase of more than 20% over the previous session.

　　Since it is an auto show under the new historical background, this Shanghai auto show will naturally present some new highlights.

　　First, the auto giants attach great importance to it, and heavy new cars are unveiled. Wang xia, vice president of China Council for the Promotion of International Trade’s Automobile Industry Branch, said that in today’s global economic downturn, China’s automobile market has become a "battleground" for foreign automobile manufacturers. Therefore, automobile giants all participated in the Shanghai Auto Show at the level of international A-class auto show, and brought the latest technology one after another, presenting heavyweight models, starting cars and concept cars at the Shanghai Auto Show. It is understood that the 13 world premiere cars that have been announced are all products brought by auto giants. In addition, multinational companies have also launched hot models that are highly concerned by the market, such as Xinlingyu, Cruze, New Alto and Haorui, through their joint ventures in China. As for the scale of participation, there is no doubt that both German and Japanese companies, and even the three major American auto giants that have been in deep trouble, have expanded their participation scale.

　　Second, the scale of independent brands is unprecedented, and they compete with joint ventures. Although the performance of multinational companies is very eye-catching, the local independent brands are more high-profile, and they are likely to compete with foreign capital and joint ventures. Not only have they expanded the scale of participation, but they are ready to launch their own brand cars that have been independently developed or mass-produced, and the number of first-time models has also increased dramatically. Among them, FAW, SAIC, Dongfeng, Chang ‘an, GAC, BAIC and other six major domestic automobile groups also gathered at the Shanghai Auto Show for the first time, and made their collective appearance as a group for the first time.

　　Third, new energy vehicles are in full bloom. Today, with the global popularity of energy conservation and environmental protection, new energy vehicles have become the commanding heights of the future automobile market. The government’s idea of encouraging the development of new energy vehicles and vigorous subsidy measures have made new energy vehicles show a situation of "full bloom". However, unlike foreign capital and joint ventures that mainly promote hybrid or hydrogen energy vehicles, independent brands are betting on electric vehicles because the country may focus on supporting them.

Editor: Wang Jiaolong

>A new name-"Rebel" has been added to the spy war drama with more than 8 points.

>It is well known that the creation of spy war dramas is difficult. In the past, high-rated works such as "Hidden" and "Cliff" weighed down on the creator’s mind like mountains, and later, the audience’s high expectations, as well as the high requirements of paying equal attention to the transmission of core values and the rigorous and beautiful story. Compared with costume dramas and urban dramas, the output of spy war dramas in the whole industry is not too high, and good works are rare.

>In 2013, screenwriter Li Xiaoming began to adapt the novel The Rebel. It was not until 2021 that this drama series, which was produced and produced by Xinli Media, met the audience. It took writers, directors and other creative writers eight years to create a spy war drama, which not every film and television company could insist on and complete.

>Looking back at the previous works of Xinli Media, Cliff with a score of 8.5, Kite with a score of 8.8, and Sting, which stands out among a number of new types of spy war dramas, so frequently produce high-quality works in the content field of spy war dramas, perhaps there are more stories and experiences behind Xinli Media.

> Rating of Rebel, Cliff and Kite as of press time

Why can Rebel break through?

>Most of the stories of spy war dramas begin with undercover. Some underground workers with dreams are passing on information under many difficulties, while the audience is watching for victory in the thrills. However, The Rebel is a work that completely subverts the audience’s inherent impression of spy war dramas.

>"The Rebel is more about the story of Lin Nansheng’s growth, choice and belief under the background of the Anti-Japanese War and national survival." The person in charge of Xinli TV told.Yuli studioThe code name "postman" runs through the whole play, but in the end, the audience will find that "postman" is not a specific person, but a belief. All the sacrifices and bloodshed in the play are protecting the postman, as well as protecting the party and protecting their inner pursuit and yearning.

>There is such a sublime intention that "The Rebel" is destined to be different from the previous spy war dramas, because it is no longer just burying suspense, but paying more attention to drama and characterization of characters. "We are more paving the way for the feelings, changes and growth of the characters, as well as his choices in growth."

>Lin Nansheng has no resources and background. He is an excellent student in a special training school. He is born with sensitive insight, calm and introverted personality, and has the qualities that an intelligence officer should have. The Rebel didn’t give the protagonist a lot of golden finger scenes from the beginning, but it was closer to a newcomer who just entered the society in characterization. "Rebel" let the audience see Lin Nansheng’s inexperience, the pain of his choice, and that he eventually became an excellent revolutionary.

>Based on such a leading role, The Rebel is by no means a cool drama, and any character in the play does not depend on the existence of the leading actor. On the contrary, it is these supporting roles that influence the choice of the leading actor, and it is also because of the influence of these characters that Lin Nansheng’s ideological transformation is more natural.

>The innovation of stories and people’s designs needs a suitable actor to present them.Responsible for Xinli TVPeople have a good eye on Zhu Yilong. "Zhu Yilong is different from the idol in the traditional sense. In his previous works, whether he is the protagonist or not, he has strong performance ability, and his temperament conforms to the image of Lin Nansheng."

>Lin Nansheng’s inner play is very difficult. There are many scenes in the play that have no lines, and actors need to perform to show that kind of forbearance, restraint, pain and wandering thoughts. "Zhu Yilong’s eyes can talk and have content, which is very important."

>Plus Zhu Yilong’s literary temperament, "We know that he studied piano and chatted when we met, and he also told us about the movies he had seen, which in itself matched Lin Nansheng’s temperament. The opening song of "Rebel" is "Boat Song in June" played by Lang Lang, and we are also pursuing the literary quality of this work. Such a title song actually reflects the confusion of the characters in that era from the side, but finally found their own direction. " The person in charge of Xinli TV told.Yuli studio.

Respect the law of creation and don’t innovate for the sake of innovation.

>From the audience’s point of view, the Rebel has made many adjustments and innovations in the big category of spy war dramas, but in fact,Responsible for Xinli TVhumanIt seems that its innovation is still based on respecting the direction of content-spy war drama is already a mature theme, and it has its own creative rules to follow.

>"In fact, when we look back at these high-scoring spy war dramas, we will find their common characteristics-they must have a higher spiritual level of conception and pursuit, and faith must be able to stand in the drama. The spiritual core of spy war dramas is the glory of faith and humanity."

>For example, in "Kite", Zheng Yaoxian was still a staunch believer in communism when all his superiors died and no one could prove his identity. The same is true of Cliff. Zhou Yi did not hesitate in the face of life and death. He would rather die than be a traitor. This indomitable core attracted the audience’s spiritual strength. This spiritual power is displayed from the plot and sublimated in the plot. Perhaps after many years, the audience may not remember the specific story, but they will certainly remember people like Zheng Yaoxian and Zhou Yi under the influence of this force.

> Top: Kite, in which Liu Yunlong plays Zheng Yaoxian.

>Next: On the Cliff, Zhang Jiayi plays Zhou Yi.

>From Cliff and Kite to Scare and Rebel, Xinli Media has accumulated a lot of experience in the creation of spy wars.Responsible for Xinli TVhumanIt also summarizes the rules that need to be followed at the level of content production when trading spy war dramas:

>First, respect the audience of spy war dramas. In fact, the cultural level and aesthetic ability of the audience of spy war dramas are relatively high, so the script logic should be rigorous, and it should be developed around the glory of faith and human nature, and the content should be realistic and reductive.

>Second, the production should follow the unity of this type of content, including light and shadow, mirror movement and color, which requires high performance of actors. All actors are under the same performance system, and the performance methods should be unified, with original lines and no dubbing.

>Third, the service of morality and beauty should be unified and restored. Clothing, in particular, must be very strictly restored to what it should look like in the background age of the story, and the format of the clothes cannot be wrong.

>Fourth, choose the right protagonist. The spy war drama has very high requirements for the protagonist’s performance, and the most important representative work of many actors is also the spy war drama. A good spy war drama can make the market and the audience feel the charm of the actors. Similarly, whether the protagonist of a spy war drama is popular because of his role is also one of the criteria for judging the broadcast of a spy war drama.

> rebels, Zhu Yilong, Tanya.

>"The spy war drama can’t be innovated casually. In fact, we have always been creating according to the law, respecting historical facts, telling stories, feelings and spirits seriously. In terms of clothing, music and photography, everything is done according to the law. Don’t mix and match, but be more rigorous."

>Responsible for Xinli TVhumanIt is believed that the script creation of an excellent spy war drama takes at least three years, and it is basically an "orphan". The success of spy war drama lies not in great innovation, but in respecting the law and intention.

Do not follow the trend, there is improvement.

>Although the spy war drama is difficult, it still has its market value. It is what Xinli Media has been doing to tap this value. For spy warfare, having rich creative experience is the greatest advantage. Work hard on the script, high aesthetic standards, proper casting and proper details can add up to the project.

>"Until now, in the creation, we are all very High and very serious. For example, when the poster team comes up with a plan, we will all ask for old photos and historical materials that conform to the time node for reference. What kind of expressions, hats and costumes were worn by the characters at that time, we will restore them through performances and cultural roads. We have never regarded any work as an assembly line product, nor will we deliberately pursue market popularity. Only a good story and a good script will we be willing to pay time for it. "

>Not afraid of slowness is also a feature of Xinli Media. "We can’t speed up, we still have to shoot one work and leave one."Responsible for Xinli TVhumanSaid, "every play of the company has to be revised at least four or five times. We don’t pursue speed, but we demand quality."

> The Rebel, Zhu Yilong

>Cao Huayi, the chairman of Xinli Media, has been working in the publishing field in his early years. This experience has given him content sensitivity and judgment, and also laid the aesthetic benchmark for Xinli Media’s content. In addition to the content, he is also constantly exploring new creative talents to join the creation, and the director Zhou You of The Rebel is an example.

>Zhou You is a serious young director, who has no experience in creating spy war dramas before. However, Cao Huayi and his creative team found that he was very logical. The most important thing was that he was persistent and enthusiastic about stories and works, and he also had a strong grasp of details.

>"Before the boot, after Li Xiaoming, Qin Wen and other screenwriters laid a solid foundation for the script, Director Zhou You took the screenwriter to participate in the creation of the second half of the script, which made the whole story look like today."Responsible for Xinli TVhumanExpress.

> "Rebel" set, Zhu Yilong, Wang Yang

>Using the right people and doing the right things, this methodology is also applicable to Xinli Media’s choice of its own behind-the-scenes team.Responsible for Xinli TVhumanFor example, "Director Sun Hao was a fan of the original book before filming Joy of Life, so when he found a new beauty, his desire to create was already very strong. Love is the first, which is what we value most when building the main creative team. "

>In addition to the persistence in creation, the promotion in publicity is also particularly important. "The promotion of" Rebel "is actually closely following social media. Whether it is the creation of the script or the later announcement, it is closely following and respecting the current social values."

>The spy war drama is not a particularly popular type in the film and television drama market, but it is just needed by the audience. Xinli Media continues to deepen its cultivation in the field of spy war drama, but it is not just doing this category of works. "We are still doing, still insisting, but we are not good at it, so we will study carefully first."

>Willing to invest, but not making ineffective investment; Understand the market, but don’t cater to the market. No one can fully predict the audience’s preferences, but they can ask for their own creative attitude and way.The success of Rebel is not accidental, nor is it a gamble, but a product of Xinli Media based on its own creative experience and strict compliance with creative laws.

>From the end of last year to the present, Xinli Media has gained many explosions in addition to The Rebel, such as My Husband, last romance and Douluo Mainland. It can ensure the success rate of the works on the premise of exploring multiple themes, and perhaps it is also inseparable from Xinli Media’s understanding of the content and its compliance with the creative rules.

Reading tips

　　With the increasing awareness of residents’ exercise and fitness, many people have developed the habit of staying at home. Especially after the popularity of live fitness broadcast by artist Liu Genghong, more and more fitness enterprises began to try to transform online, and "cloud fitness" began to become a new trend.

　　"Finally!" On May 22nd, Fan Peipei, who worked as a fitness coach in Shanghai, stared at the TV news conference and could not help but let out a sigh of emotion.

　　On the same day, the Shanghai Municipal Sports Bureau issued the "Implementation Plan for Shanghai Sports Industry to Restore Normal Production and Life Order in an Orderly Way". The plan requires that the opening of sports venues and sports events be resumed in an orderly manner, following the principle of outdoor first, indoor first, and individual events first.

　　Affected by the epidemic, some fitness facilities in Beijing, Shanghai and other places have been operating poorly for some time.

　　Although it ushered in the dawn of returning to work, in Fan Peipei’s view, the domestic epidemic has fluctuated repeatedly, and fitness companies must find a "more reasonable business model under the epidemic".

　　With the increasing awareness of residents’ exercise and fitness, many people have developed the habit of staying at home for fitness, and the download volume of some fitness apps has been increasing. Especially after the live broadcast of Liu Genghong, an artist, became popular, more and more fitness companies began to try to transform online, and "cloud fitness" began to become a new trend.

　　"The most important thing is to survive first."

　　"In the past, spring was the peak season for business, but this year the situation is really not optimistic." Yang Lan, manager of Beijing Superman Fitness shaoyaoju Branch, said frankly.

　　During the May Day holiday this year, Beijing announced that it would suspend the business activities of indoor sports venues such as gymnasiums throughout the city.

　　"Our main source of revenue is private lessons, especially one-on-one membership services. Suspension of offline operations is equivalent to cutting off cash flow, but the rent and labor costs have not decreased." Yang Lan said.

　　Generally speaking, the fitness industry belongs to the offline entity industry with heavy assets, and its operating characteristics are large initial investment and high operating costs. However, after the epidemic, the number of people dropped sharply, which also led many fitness enterprises to face debt or even bankruptcy.

　　"The passenger flow has been greatly reduced, the store rent is still high, and the higher the operating cost, the greater the impact." Yang Dahao, a partner of Leke Fitness and Hepingli Store, told reporters that compared with small fitness studios with lower operating costs, those fitness institutions located in prosperous business districts often face greater survival tests.

　　In desperation, many operators began to strive to reduce operating costs. For example, many businesses in Beijing recently applied for rent reduction. According to the relevant notice issued by Beijing in April, all small and micro enterprises and individual industrial and commercial households renting state-owned houses in Beijing can reduce the rent for three months, while the rent for state-owned houses in areas classified as high-risk areas in the epidemic can be reduced for six months.

　　In addition, many fitness companies have also launched trendy sports such as frisbee and flag football, which are mostly carried out outdoors, which can effectively reduce the risk of epidemic spread.

　　"Take frisbee as an example. People can buy a frisbee for tens of yuan." Yang Haohao introduced that the entry threshold of Frisbee is not high, and the basic rules are simple and easy to understand, so you can learn it easily with or without experience. Frequent and close communication in Frisbee sports also makes Frisbee sports have strong social attributes.

　　Of course, many fitness institutions are selling fitness products at reduced prices to survive.

　　"The longer the epidemic lasts, the more conservative people’s consumption concept becomes. Although many fitness companies are operating at a loss, it is most important to survive first." Yang Lan said.

　　On the test line, there are joys and sorrows.

　　A tripod, an iPad and a small microphone … … This is a "three-piece set" taught online by Zhou Qian, the coach of a private fitness studio in Shanghai.

　　"Every day, there are two one-on-one private classes and a small class group exercise class, all of which are conducted online." Zhou Qian told reporters.

　　It is reported that the online business of testing water during the epidemic has become an important measure for the transformation and development of fitness enterprises. Take Super Orangutan, a sports and fitness brand, as an example. After the current epidemic, the company quickly set up a "online class" topic, including fat burning, shaping and other options. Some companies tried to pre-sell course packages on platforms such as Tik Tok, and launched online one-to-one and one-to-many course teaching.

　　Zhou Qian believes that online teaching can help fitness enthusiasts keep fit, and at the same time, it can strengthen the brand effect and lay a good foundation for returning customers after returning to work.

　　However, not all members can adapt to the rhythm and atmosphere of online teaching. During the interview, many consumers told reporters that the efficiency of online teaching needs to be improved, and the sense of experience is not as good as offline. "Online teaching can’t be demonstrated in close proximity, which greatly reduces the teaching effect." Xu Weiwei, a fitness enthusiast, said that some fitness enthusiasts around him are not very receptive to online teaching, and many people are unable to carry out online learning because of the limitations of venues, equipment and other factors.

　　A good opportunity for coaches to build personal IP

　　"Swing your arms and legs up, and the fat around your waist will snap off" and "thin and thin together" … … Artist Liu Genghong’s recent live fitness broadcast on the short video platform quickly became popular.

　　After Liu Genghong’s fire spread all over the network, Qin Ye, the coach of Super Orangutan Group’s aerobics class, quickly made a circle in Tik Tok for adapting Liu Genghong’s shuttlecock gymnastics. This attempt made him realize that with the continuous improvement of national health awareness, the online fitness market in China is showing great growth potential.

　　The reporter learned that in the online live broadcast of the super gorilla, in addition to the live broadcast of the official platform, many coaches also opened their own live accounts, and they gradually became accustomed to the online live broadcast teaching method, paying more attention to online and offline linkage.

　　According to relevant data, in 2021, the market size of fitness industry in China will reach 377.1 billion yuan, including 638 million webcast users in China, and the utilization rate of online live broadcast is as high as 63%. It is generally believed in the industry that fitness coaches have ushered in a good opportunity to build personal IP.

　　Qin also told reporters that since the audience of online live broadcast is mostly zero-based "fitness white", the content of the course he arranged should first consider safety and scientificity, and the intensity should not be too great.

　　"For the fitness instructor himself, excellent professional ability is only the foundation. The most important thing to get out of the circle is to strengthen your personal style and identify the user base in combination with your own strengths." Tang Huan, founder of a fitness media, said.

　　Tang Yuejun, an associate professor at Fudan University School of Management, believes that this is precisely the prerequisite for achieving a win-win situation between fitness coaches and fitness platforms.

　　"The coach can’t build personal IP without the promotion and operation of fitness platform. The two are complementary. The coach is responsible for providing high-quality fitness resources, while the enterprise provides platform construction, technology integration and business model construction." Tang Yuejun said, "The key to the sustainability of this model lies in whether fitness enterprises can break through the traditional logic of employment and service between enterprises, employees and customers and evolve into a new type of partner logic."