"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)

May 28th, the first day of Shenzhen Auto Show.

In the afternoon, at the "Pioneer Dialogue on Future Automobile Innovation and Integration" officially held by the auto show, there was probably the most intriguing scene of this auto show:

「If it is in committee of 100, Lao Yu said, it is estimated that there will be a lot of shoes thrown up below; Just now, Lao Yu said so, and I kind of want to throw a shoe up.」。

This passage comes from He Xiaopeng, and "Lao Yu" is Yu Chengdong.

When He Xiaopeng said that he wanted to throw Yu Chengdong shoes, he meant that Yu Chengdong had repeatedly "set up the flag" during his speech, or made very exciting speeches by diss traditional car companies and suppliers, such as ".The M7 will completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.」。

In fact, He Xiaopeng’s speech this afternoon was not peaceful. It was also a roar of gunfire, and traditional car companies, new cars and autonomous driving technology companies were all within his firepower.

Look at the car at the auto show, but the auto show is not just about cars. Today, let’s take a look at how the two giants in the field of smart cars portray the general trend of competition in the new automobile era in words.

This is the core evaluation given by Yu Chengdong to the M7, which will debut in June and be delivered in July.

He said that the goal of the M5 project is to benchmark millions of luxury cars, and when it comes to M7, it will naturally become ".Beyond the million-class luxury car」。

Are there any specific competitors? Yes,Toyota Erffa, Lexus LM.

These two models almost dominate the market of luxury MPVs above one million. It can be said that AITO is very confident-but wait, these two models seem to be MPVs?

Yu Chengdong explained that M7, as an SUV, will surpass all luxury SUVs in the million-class and luxury MPV. Moreover, the M7 will not be positioned as a large SUV.Its appearance is very compact, and its interior space is very large. It is a six-seat SUV and very comfortable.」。

How comfortable is it? His exact words were ".We have many new functions, which are the first in the world for leaders and bosses to rest comfortably, even surpassing all luxury SUVs and MPVs.」

In addition, Yu Chengdong also officially announced the launch date of the M5 pure electric version: September, "trying to let everyone drive this car during the National Day".

In addition to preheating M7 and promoting M5, Yu Chengdong also talked about many stories related to the world, and the smart car industry.

First of all, he said that his M5 had been in Shenzhen for so long that he "didn’t refuel once" because both the company and the home can recharge. However, he came back from his hometown for more than 1,400 kilometers during the Chinese New Year. He said that the M5 ran farther than all pure trams, "because I can refuel".

Mentioned, Yu Chengdong stressed that "eating alone" is definitely not the idea of entering the automobile industry. "If it were this idea, we would not have been killed by the United States, and we would have been ruined by others. When making chips, I believed in the global division of labor too much, but there is no regret medicine to sell in the world. "

Secondly, when talking about HUAWEI Inside and Zhixuan, Yu Chengdong said that these two cars were not "made".

Bound M5

However, compared with HI, Zhixuan belongs to deeper cooperation. From the aspects of exterior design, interior design, intelligent cockpit, electric drive system and even sales, Zhixuan partners can cooperate with them.

When talking about "cooperation", Yu Chengdong mentioned that he once drove a car made by his partner. After driving,"Ten thousand alpacas are running in my heart, and I want to swear. It’s a trick design."So which partner will be here?

Finally, regarding smart cars, Yu Chengdong believes that most traditional car companies will eventually die like mobile phones, and a number of new car companies will rise, even though many people can’t imagine this day at all.

Just like who would have thought that Nokia, whose revenue and profit were equivalent to the sum of the last few, would disappear quickly.

As for the reason of driving the wave, Yu Chengdong mentioned a point: At present, the R&D expenses of new car companies (and) are not big, but the software is an important part of the R&D expenses.

There are 10,000 ways to interpret the shoe that He Xiaopeng wanted to throw to Yu Chengdong, but what remains unchanged is that he did say this sentence, and the content of this sentence is indeed "I want to throw shoes to Yu Chengdong".

By the way, He Xiaopeng was throwing shoes almost all the time.

For example, throw it to autopilot technology companies.

He Xiaopeng said that he always believed that L2 to L4 was a gradual process. He made an analogy:"Today, many L4 companies can shoot it in a video, which looks cool. In the second year, you will find that it is still the same, and it will be the same in another year. 」

He believes that a major prerequisite for realizing autonomous driving should actually be "full scene."

On the way to realize the whole scene, it is equivalent to completing the gradual progress from L2 to L4:"Can you open a few roads in the city? Can it be opened in the whole city? Can we open it in the suburbs? Can you cross this city and China to open overseas? 」

In addition to no geographical restrictions, He Xiaopeng also firmly stated that true autonomous driving should have no environmental restrictions. look like"Without GPS, no signal, you can drive in glaciers and snow, and you must drive in the whole area before you can drive automatically.".

Apart from the level of autonomous driving, He Xiaopeng feels that many autonomous driving companies ignore safety.

He said that the car safety factor was designed according to the occurrence of a serious accident in the fifth hour of 10, and then he calmly "killed people": "If you have driven a car, you will know that the fifth power of 10 is not enough at all, because the drivers are uncontrollable and the roads are changing every day. 」

Or, for example, throw it into a pit that you have stepped on in the past.

He Xiaopeng mentioned that he was "cheated" by public opinion at that time: when Tucki was just founded, many people said, "When will you achieve 100,000 vehicles in Tucki?".

He said that at that time, he thought that after accumulating 100,000 vehicles, it proved that this car company already had a good scale and ability. But it was only after he really achieved it that he discovered that 100,000 vehicles were only one of the small milestones, "just one pass".

Finally, mention a number: 30 billion.

He Xiaopeng said that when he said that he wanted to build a car and sell it, he needed at least 20 billion yuan. Now, Tucki has started to go to sea, and he said that going to sea needs at least an extra 30 billion yuan.

In other words, Xpeng Motors needs 50 billion yuan to realize He Xiaopeng’s dream of internationalization.

Do you think it’s much?

In the past decades or twenty years, the atmosphere in the automobile industry was not like this.

Many people have seen the video of BMW spoofing dieter zetsche’s retirement. After returning home in an S-class, dieter zetsche excitedly drove a BMW out of the street-this is already the most intense "diss" in the traditional automobile industry, not even a diss.

Comparing the level of advertising copy is that the way of "arguing" in the automobile industry in the past is completely different from the way of "losing shoes" at every turn.

Why? Because the order is not stable, because the table is being shuffled, it is not known which player will be eliminated, and there is no dealer like Toyota Volkswagen BBA. And because the new era of automobiles is socialized and labeled,

So be sure to talk about the topic, be sure to be hot, and be sure to compare others; So we must fight, not lose, let alone lose.

Debate among Confucianism, in a sense, also represents a hundred schools of thought contend.

Author: Yu Fei, source:Electric planet News (ID:glxsl2017), the original title: "Yu Chengdong said that the M7 hanged a million, and He Xiaopeng wanted to throw shoes."

According to the latest news, AITO, a brand owned by Huawei, will officially release the flagship SUV M9 at the end of this year. Today, the official map of the car was released, and its design concept was explained in detail.

The design inspiration of the M9 in Wen Jie comes from Kun Peng, a god beast in Zhuangzi’s Happy Wandering. It adopts a brand-new family design language and is called "Kun Peng spreads its wings". The design adopts a highly integrated ALL IN ONE design method, and the front face modeling integrates the functions of daytime running lights, far and near headlights, intelligent interactive lights and air intake ducts into the same element. The overall appearance takes the horizontal line as the visual center of gravity, extending a semi-open outline, creating a visual tension like Kunpeng spreading its wings. The integrated spoiler tail complements the design of penetrating taillights and headlights, making the overall appearance more harmonious and unified.

The design idea of the M9 is different from that of most new power vehicles. It abandons the common design of "squint+split light group" and adopts an integrated design. This unique design style may make people feel a little uncomfortable. Similar design ideas are adopted in the whole series of vehicles, which is in sharp contrast with the similar schemes of other new power vehicles. This car is considered as a heavyweight product of Huawei this year. It is equipped with Huawei ADS advanced intelligent driving system and will adopt HarmonyOS 4.0 intelligent cockpit. Internal innovation and highlights are very prominent. All models are equipped with air suspension and CDC electromagnetic damping system as standard.

According to the application information, the size of the M9 is 5230/1999/1800mm, and the wheelbase is 3110mm, so it is located in a large SUV. The models are divided into extended range version and pure electric version, both equipped with front and rear dual motors, and the maximum power of the system is 365 kW (496 HP).

In terms of battery, the extended-range model uses Contemporary Amperex Technology Co., Limited’s 40-degree battery, with a pure electric cruising range of 175 kilometers; The pure electric version uses 4C Kirin battery from Contemporary Amperex Technology Co., Limited, with a capacity of 97 degrees and a cruising range of 630 kilometers, and supports 800V ultra-fast charging technology.

Cctv newsAccording to the news of Gongxin Micro-newspaper, in order to strengthen the cascade utilization management of power batteries for new energy vehicles, improve the comprehensive utilization level of resources and ensure the quality of battery products for cascade utilization, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Ecology and Environment, the Ministry of Commerce and the General Administration of Market Supervision jointly formulated the Measures for the Administration of Cascade Utilization of Power Batteries for New Energy Vehicles (hereinafter referred to as the Measures).

The "Measures" propose to encourage echelon utilization enterprises to cooperate with enterprises such as new energy vehicle production, power battery production and recycling and dismantling of scrapped motor vehicles, strengthen information sharing, and use existing recycling channels to efficiently recycle used power batteries for echelon utilization. Encourage power battery manufacturers to participate in the recycling and cascade utilization of waste power batteries.

Article 6 of the "Measures" points out that the echelon utilization enterprises should meet the requirements of the "Industry Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" (Announcement No.59 of the Ministry of Industry and Information Technology, 2019). Encourage the use of advanced and applicable technology and equipment, and give priority to the step utilization of waste power batteries at the package (group) and module level. The disassembly of battery packs (groups) and modules conforms to the relevant requirements of the Disassembly Specification for Recycling and Disassembly of Vehicle Power Batteries (GB/T 33598).

Article 13 of the "Measures" points out that the design of echelon products should comprehensively consider factors such as electrical insulation, flame retardant, thermal management and battery management to ensure the reliability of echelon products; Adopt a structure and connection mode that is easy to maintain, disassemble and disassemble, so as to facilitate the disassembly, disassembly and recovery after scrapping.

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

Read the original text

　　The second stand

　　Many people find that after a few days of use, the mobile phone battery charges faster and faster, but the standby time is getting shorter and shorter. In order to make their mobile phone batteries more durable, many people choose to turn to the internet and follow the tips on how to extend the battery life. But you know what? Many online charging methods are wrong, and you have been cheated for so many years.

　　Should the battery be completely exhausted before charging?

　　No way! "Deep discharge" will damage the battery.

　　There used to be a saying that the battery has a memory function, and you must wait until the battery of the mobile phone is completely exhausted before charging it to 100%, otherwise the battery will "remember" the proportion that needs to be charged, so that it needs to be charged before the battery is used up, and the charging will not be full.

　　"Now smartphones use lithium-ion batteries, and the technology and structure of lithium batteries have undergone tremendous changes. It is wrong to recharge the mobile phone battery after it is completely exhausted." Wang Yonggang, a leading enterprise of new energy power battery and R&D engineer of Tianneng lithium battery, told the Science and Technology Daily reporter that the so-called "deep discharge" when the battery is completely exhausted may have an irreversible impact on the internal material structure of the battery and shorten the battery life.

　　When charging, positive lithium ions "jump" into the electrolyte from the positive electrode, "climb" through the winding holes in the diaphragm, "swim" to the negative electrode, and combine with the electrons running from the positive electrode early; The opposite is true when discharging. Dr. Zhang Hua, who graduated from the Department of Materials Science and Engineering at the University of California, Los Angeles, made an analogy: whether it is discharging or charging, lithium ions have to get away from the original structure, which is a bit like carrying a bunch of things from one room to another. Therefore, the understanding of battery life should be based on the understanding of battery structure.

　　That is to say, in the process of charging and discharging, the less lithium ions participate in the movement every time, the less damage to the structure; The slower the lithium ion running every time, the less damage to the structure. If the lithium ion runs almost, it is necessary to "deeply discharge" and continue to extract lithium ion from it, which will damage the battery.

　　Do you want to end charging immediately when the battery is full?

　　No need! Batteries have "overcharge protection"

　　When charging a mobile phone, Netcom should immediately stop charging when the battery is charged to 100%, otherwise it will damage the battery life.

　　In this regard, Wang Yonggang said, don’t worry too much. Lithium batteries are generally equipped with "overcharge protection". When the battery is almost full, it will automatically switch to trickle charging, that is, the charging is very slow and the current is very small. When the battery is fully charged, it will automatically cut off the power and will not continue to overcharge, so it will not have much impact if it is rushed to 100% at one time.

　　Many people like to charge their mobile phones overnight before going to bed. In this regard, Wang Yonggang said that turning on their mobile phones at night will also cause power loss, and how much power is consumed, the charger will continue to charge the mobile phones with small current. "But such a long cycle will have a certain impact on battery life."

　　Will sporadic charging damage the battery?

　　Wrong! "Shallow charge and shallow discharge" is good for batteries.

　　"Generally, the life of a lithium-ion battery can reach hundreds of charge and discharge cycles. The charge and discharge cycle here refers to the process of using up the electricity and then recharging it, rather than plugging the battery into a charger and then unplugging it once." Wang Yonggang said that "shallow charging and shallow discharging" of lithium-ion batteries, that is, sporadic charging, has little influence on the structure of anode and cathode materials, but will not affect the service life. "So, we usually emphasize that the charging and discharging of lithium-ion batteries should be shallow, and don’t challenge the ‘ Limit ’ 。” Zhang Hua said.

　　Related links

　　These practices also affect battery life.

　　Charging different models of mobile phones with non-original charger has its own matching charger. Using non-original charger may have an irreversible impact on battery performance due to the large current of the charger used.

　　Making phone calls, playing games and watching videos while charging are all high current consumption. The current provided by the charger is less than the current consumed by the mobile phone, so it is necessary to output current from the battery while using the mobile phone while charging. That is to say, at this time, the battery is not charging, but discharging, and even the battery capacity will be "exhausted" quickly. The life of lithium battery is closely related to the number of charge and discharge cycles. When using the mobile phone while charging, the battery will switch between charge and discharge rapidly, which will affect the service life of the battery.

　　When the mobile phone is placed in a high and low temperature environment, due to the instability of the electrodes in the electrolyte, the two electrodes of the battery will react chemically every time they are charged and discharged, and then the active substances will be consumed, and the chemical energy converted into electric energy will be reduced, and the battery capacity will be reduced. If the ambient temperature is too high, it will accelerate the chemical reaction and "self-discharge" of the battery and reduce the battery capacity; The low temperature below zero will also have a negative impact on the battery structure, even permanent damage.

Reading tips

Recently, heavy rains have occurred frequently, and meteorological departments and other relevant departments have issued early warning information in time to remind the public to take preventive measures. Who will be responsible for the property loss? How to defend rights? Three court cases belong to rain-related disputes, and the judge interpreted the case to provide useful guidance for the prevention of disputes and the resolution of contradictions.

The sudden rainstorm caused the courier to be soaked. Should the courier company pay for it? The rain rushed into the living room and bedroom, and the furniture was damaged. Should the property be held responsible? Is it legal for the insurance company to refuse to compensate for the car stall caused by water accumulation on the road?

Recently, extreme weather such as heavy rain has occurred frequently, and people are faced with rain-related disputes. How should we protect our rights? Who will be responsible for the property losses? A few days ago, the Fangshan District People’s Court of Beijing issued a set of typical cases and interpreted them in order to provide useful guidance for effectively preventing disputes and resolving contradictions in time.

Who will pay for the damage caused by the rainstorm?

In June, 2022, Zhao mailed ten mobile phones through a courier company. When the mobile phones were not delivered after they were delivered to the destination, the rainstorm caused the express storage point to be flooded, and the mobile phones sent by Zhao were damaged by water immersion. Due to unsuccessful negotiations on compensation, Zhao appealed to the court and asked the courier company to compensate for the loss of the mobile phone.

The courier company argued that the rainstorm caused the drainage system around the warehouse to be blocked, and the water was poured backwards. A large number of couriers were flooded, including the mobile phone mailed by Zhao. Therefore, Zhao’s loss was caused by an irresistible natural disaster. The company did not have any fault in the mail transportation process and should not be liable for compensation.

The court held through trial that the so-called force majeure refers to the unforeseeable, unavoidable and insurmountable objective situation. In this case, the courier company did not provide evidence to prove that the rain was an unexpected natural disaster such as rainstorm or flood, and the courier company could completely foresee and avoid the damage of the courier. Therefore, it claimed that the reason for the damage of Zhao’s mobile phone was force majeure and had no factual and legal basis. Accordingly, the court ruled that the courier company compensated Zhao for the loss of the mobile phone.

Article 832 of China’s Civil Code stipulates that the carrier shall be liable for the damage or loss of the goods during transportation. However, the carrier shall not be liable for compensation if it proves that the damage or loss of the goods is caused by force majeure, the natural nature or reasonable wear and tear of the goods themselves and the fault of the shipper or consignee.

In this case, before the rainstorm, the relevant government departments have issued an early warning to remind the public to take preventive measures. The rainstorm belongs to the weather conditions that the courier company can meet. For special weather, the courier company should prepare emergency equipment in advance to avoid the courier being soaked. Therefore, the courier company cannot claim exemption on the grounds of force majeure, and should be liable for Zhao’s losses.

How to protect the rights when the house furniture runs away?

In March 2017, Wang bought a set of commercial housing. After checking in, every time it rains or storms, Wang’s master bedroom balcony will run water. In July, 2022, after a night of heavy rain, the flood rushed directly into the master bedroom and living room, soaking the clavichord and cashmere carpet in the house. After this large-scale running water, the property company where the community is located began to thoroughly investigate the reasons for running water, and finally found that the rainwater drainage pipe built in the balcony was blocked, which led to running water. Since then, the property company has installed a drain on the balcony of the house. When it rains again, there is no water running. However, due to many previous runs, Wang has suffered property losses. The two sides failed to reach an agreement on compensation, so Wang sued the property company to the court.

The property company argued that the problem of poor balcony drainage pipes was a long-term accumulation, and Wang did not prove that the property company failed to fulfill its management responsibilities and caused water leakage. In addition, the property management company believes that the drainage pipeline here belongs to a common part. Although it is within its management scope, it has passed the inspection and acceptance, and after a large-scale water run, a drain has been installed on the balcony, so it has fulfilled its maintenance and management obligations and should not be held responsible.

As a service provider, the property management company should have the obligation to repair and maintain the public drainage pipeline belonging to the floor drain with water leakage and reflux in the community. After trial, the court held that the house where Wang lived had run water many times, and the property company should promptly investigate the reasons after the first discovery of water leakage to avoid similar situations. Adding a drain on the balcony of the house involved can solve the drainage problem in extreme weather, which can completely avoid the loss in this case. Therefore, the court ruled that the property company failed to fulfill its obligations and should compensate Wang for the loss.

Who is responsible for the bad car caused by flooding?

In August, 2020, a sudden rainstorm caused serious water accumulation on a certain road surface. Liu’s vehicle turned off during driving, and then he reported the case to the insurance company, and the vehicle was towed to the repair shop for damage assessment and maintenance. Since then, the insurance company refused to claim compensation on the grounds that "the engine damage of the insurance vehicle due to flooding or wading is an exemption clause", and Liu appealed to the court. The insurance company argued that the damage to the vehicle was not caused by heavy rain, but by the driver wading. According to the insurance clauses, the insurance company has the right to refuse to pay for the losses suffered by the insured vehicle due to flooding or wading.

According to Article 496 of China’s Civil Code, standard clauses are clauses drawn up by the parties in advance for repeated use, and they were not consulted with each other when concluding a contract. Where a contract is concluded by standard terms, the party providing the standard terms shall follow the principle of fairness to determine the rights and obligations between the parties, and take reasonable measures to remind the other party of the terms that are of great interest to the other party, such as exempting or reducing its responsibilities, and explain the terms according to the other party’s requirements. If the party providing the standard terms fails to fulfill the obligation of prompting or explaining, so that the other party fails to pay attention to or understand the terms that have a significant interest in it, the other party may claim that the terms will not become the content of the contract.

The court held that although the notice column of the motor vehicle insurance policy was printed with "Please read the insurance clauses in detail, especially the exemption of liability and the obligations of the insured and the insured", the font, font size and color of the above-mentioned format clauses were not different from other clauses, and the insurance company failed to provide evidence to prove that it made a prompt on other insurance documents that was enough to attract the attention of the insured, so the exemption clauses involved in the case were not legally binding on Liu. During the insurance period, the insurance company shall be responsible for compensation for the loss of the insured vehicle caused by lightning, rainstorm, flood and other reasons during the use of the insured vehicle by the insured or its permitted legal driver.

"This heavy rainfall has caused many vehicles to be soaked or washed away. For car owners who are insured for car damage insurance, insurance claims can minimize losses." The judge suggested that when signing an insurance contract, we should pay attention to the relevant exemptions, especially the clauses that are unfavorable to ourselves. The majority of car owners should contact the insurance company to report the damage as soon as possible after the vehicle is soaked or washed away. (Liang Jianghuan)

Changes in the new year and season,

It deeply affects our choice of clothing.

As Lin Fengjun said:

"When we choose a dress,

We don’t choose the clothes themselves,

But the inner cultural identity and spiritual belonging. "

Clothing is not only an external manifestation,

It also represents your attitude towards life and the world.

In dressing and matching,

butAlways get lost between style and fashion.

Lost self, lost style.

For this,

French fashion editor CamilleCharriere

I once said my own collocation concept:

"Just watch the popular elements at the fashion show.

Then integrate the details into the daily items. "

This may be the best balance between the two,

Substitute popular elements into the details of wearing,

You can follow the fashion on the basis of adhering to the style.

So,

Let’s take a look first.

What are the popular styles this year ~

one

Lightweight feminine style

Keywords: lace, tassel, sequins, perspective elements.

The light feminine style popular this year,

Can be elegant and elegant in tulle and tassel,

You can also be low-key and luxurious in lace and bead diamonds.

You can also show off your personality in sequins.

Wear this style well,

It can be disassembled in two parts.

//Visual lightness

Throughout the major shows of this spring and summer fashion week,

Fringe element is one of the trends that cannot be ignored.

Dotted on the clothes,

You can achieve the effect of lightness of vision.

With the swaying pace,

Full of freedom and freedom.

//Lightness in material

Light materials such as tulle and lace,

If it is fascinating and fascinating,

You can easily wear a fairy romance.

Sequins, beads and diamonds,

It is also very suitable for deducing the light feminine style.

What it conveys is,

Gorgeous and elegant dress language.

Just put a set of matching

Replace any one with sequins and beads,

There is just the right high-profile fashion.

It should be noted that,

Proper skin exposure can wear a sense of lightness.

Chanel2023

2

Balletcore ballet style

Key words: ballet shoes, pile socks, gauze skirts, straps

Balletcore ballet style,

It is a new style inspired by ballet costumes.

Its elegant style is highly sought after by young people.

It provides an unprecedented new idea for the Z era.

After MiuMiu set ballet shoes on fire in the fashion circle,

Everything about ballet has never left.

The combination of ballet shoes and pile socks,

Become one of the most popular items recently,

Elegant and stylish street feeling.

Overskirt, a ballerina, is also active in the field of vision.

Satin fabric wrapped in overskirt,

Paired with daily OOTD,

Suitable for girls who take the pure route.

After entering daily life from the stage,

Ballet skirts are no longer constrained by "tight" constraints.

Loose and redundant a-shaped version,

Not only retains the essence of Balletcore ballet style,

It is also more comfortable and free to wear.

When ballet elements meet everyday wear,

You can also interpret different styles,

Workplace ballet style and leisure ballet style …

Comfortable and elegant atmosphere of ballet,

Would rather be hugged by girls,

This has naturally become a new fashion trend in the spring and summer of 2023.

three

Cute and sexy style

Keywords: Y2K Millennium wind, mini skirt, blouse, overalls.

Cute and sexy,

As the name implies, girlish and sexy coexist.

And the cuteness of a girl,

Without losing the sexy of a mature woman,

Perfect combination of these two styles,

Release a different unique temperament.

In AlessandraRich’s 2023 ready-to-wear collection,

Combining girlish style with sexy style,

No matter the details and colors of dreams,

Or a sexy topless blouse,

It reveals a dramatic tension.

AlessandraRich2023

Wear a cute and sexy style,

In the choice of color,

Mainly bright and bright colors in spring and summer,

More aging and cute;

In the design of modeling,

Short coat and low waist elements are a highlight.

With fresh colors, details,

You can collide with the cute and sexy wind of contrast.

If you have friends who are worried about your body,

You can also choose wide-leg pants with high waist.

four

Science fiction futurism

Keywords: Cyberpunk, tough silhouette, metallic texture, functional skirt.

To say that the representative of science fiction futurism,

LV must have a place.

At the just-concluded Paris Fashion Week,

Liu Yifei, Zhou Dongyu, Gu Ailing, etc

All dressed in branded silhouette jackets.

In a rapidly changing era,

Looking back and looking to the future,

It has become the key for us to maintain the "sense of the moment" and "certainty".

LouisVuitton has also been committed to,

Awaken our perception of time through sci-fi futurism.

Use a lot this season

The avant-garde of science fiction has a sense of silhouette, grotesque elements,

And classical leather and heavy industry embroidery.,

Re-juxtapose "future" and "past"

Louisvuitton2023

A sense of upright silhouette architecture,

Just as femininity does not need to follow established rules,

It has its inherent vigorous strength.

The exaggerated belt and zipper match it.

Collision with rebellious street temperament,

Break the conventional feminine image.

Changing fashions,

Like a dreamer.

It’s confusing but colorful,

And how to choose and choose becomes.

A mark that distinguishes it from others.

Life is a journey full of unknowns,

Don’t stick to a fixed route,

Maybe in the choice again and again,

Discover more amazing beauty,

Can in the tide change,

Know more about what you want to be.

Have you found your own style? Let’s talk in the comments section!

Editor Peng Mengyao

Editor-in-Chief Li Yiyi

Audit Liu Min

　　CCTV News:Recently, the General Office of the Guizhou Provincial Party Committee and the General Office of the Guizhou Provincial People’s Government issued the "Regulations on the Total Prohibition of Alcohol in Official Activities in Guizhou Province". The regulations are clear: from September 1, 2017, all official activities in the province are prohibited from providing any alcohol, and no alcohol provided by any unit or individual, including alcohol brought by private individuals, is allowed. Official activities within the province are prohibited from giving any alcohol from public funds. No alcohol is allowed during working hours and at noon on weekdays. In addition, if it is really necessary to provide alcohol and drinking in major foreign affairs activities and investment promotion activities, the organizer shall report it to the responsible comrades in charge of the unit or the work for approval according to the principle of one purchase and one approval, and report it to the Commission for Discipline Inspection at the same level for the record.

　　Before Guizhou, Zhejiang, Heilongjiang, Jilin, Anhui, Xinjiang, Hunan and many other places had introduced alcohol prohibition regulations.

　　From the promulgation of the eight central regulations, to the Regulations on the Administration of Domestic Official Reception of Party and Government Organs issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council in 2013, it was clearly stipulated that high-grade drinks should not be provided for working meals, and then "prohibition of alcohol" was continuously issued everywhere. The strictness of the "prohibition of alcohol" has also been upgraded again and again: no alcohol is allowed at lunch on weekdays, and no alcohol is allowed during working hours and at noon on weekdays; From the official reception, it is forbidden to provide high-end drinks, and it is forbidden to provide any alcohol; In addition, Anhui and Hunan also banned alcoholic beverages.

　　As soon as the "Prohibition Order" came out, although the phenomenon of drinking in official reception was greatly reduced compared with before, some officials still could not give up their addiction to alcohol and violated the discipline.

　　The escalating "prohibition of alcohol" has to deal with the chaos of official drinking that is itself escalating.

　　Not drinking is not enough meaning: "When the wine glass rings, there are two thousand pieces of gold" and "promotion requires assessment of alcohol consumption"

　　"It should also be said that at the beginning, we were also disgusted with this luxurious thing. I don’t like wine either. I don’t drink a drop of wine at home during the New Year, and then it became a habit. Even when I invited someone, I didn’t drink as if I was not enthusiastic. Then when he invited me to eat, I didn’t drink as if it was not enough. " Yang Weize, former member of the Standing Committee of Jiangsu Provincial Committee and former secretary of Nanjing Municipal Committee, said.

　　Yang Weize was once regarded as a "star official" in Jiangsu’s political circles. At the age of 36, he served as a departmental cadre. At the age of 44, he became the youngest member of the Standing Committee of the Provincial Party Committee in China.

　　A "lack of meaning" made his career slowly change, from accepting the dinner arranged by the business owner to accepting small gifts, then accepting red envelopes on holidays, and then evolving into a large amount of power and money transaction … When the glass rang, he not only gained two thousand gold, but also made him go to crime step by step. In the end, Yang Weize was sentenced to 12 years and 6 months in prison for accepting bribes, and his personal property was confiscated by RMB 2 million.

　　"Can drink eight liang to drink a catty, such comrades can rest assured; Can drink eight taels a catty, such comrades should be cultivated; Can drink white wine and beer, such comrades can’t stay; No one wants a comrade who can drink beer and drinks. " This reads like a jingle, but it is a true portrayal of some kind of officialdom.

　　When "not drinking is not enough meaning" becomes the unspoken rule among officials, and "how much can you drink" becomes the assessment standard for selecting and employing people, the abnormal official culture has led more officials to the abyss of depravity.

　　Yuan Junxiao, the former vice mayor of Weinan City, Shaanxi Province, who was sentenced to seven years’ imprisonment and fined 500,000 yuan for accepting bribes, is a typical case of "promotion by drinking". According to the previous report of "Integrity Outlook", Yuan Junxiao not only likes to go to dinner, but also likes to show his special "talent" at dinner. This special "talent" is to drink a lot. As early as when I worked as a designer in the Grinding Research Institute of Qinchuan Machine Tool Plant, Yuan Junxiao’s mass was well known. Taking advantage of this feature, Yuan consciously looked for leaders to drink. On the wine table, they called each other brothers. "Yuan’s contacts spread rapidly." After several years with the leaders of the Institute of Grinding Research, Yuan Junxiao was promoted and became the chief designer at the age of 26. At the end of 2001, Yuan Junxiao entered the official career as the executive deputy director of Baoji Economic and Trade Commission, and four years later, he became the sasac director of Baoji City.

　　Drink the grade: ordinary Maotai is not allowed, and classic Lafite is free to taste.

　　It can make officials feel that they don’t drink wine that is "not interesting enough", and naturally they can’t be "almost interesting".

　　China discipline inspection and supervision newspaper mentioned in the article "How to talk about elegance if you don’t obey the rules": "Some corrupt officials still spend money in clubs and taste the so-called" classic Lafite "before being arrested; Some corrupt officials regard Maotai as elegant in the year of drinking and drink 300,000 yuan at a time. "

　　CPC Central Commission for Discipline Inspection website even issued a document denouncing officials’ extravagant enjoyment: "Some leading cadres drank high-grade wine and vintage wine, and almost drank the" Lafite "brand".

　　In recent years, there are not a few officials who pour on high-grade wine. For many corrupt officials, high-grade wine is regarded as a symbol of status, and only by drinking the grade can it gain face.

　　Yang Weize, who was a teetotaler, gradually developed into "I like to drink Maotai, preferably vintage Maotai".

　　In April this year, the Guizhou Provincial Commission for Discipline Inspection reported six typical spiritual problems that violated the eight central regulations and the ten provincial regulations. Among them, Luo Jianqiang, former member of the Standing Committee of Bijie Municipal Committee and former deputy mayor of the municipal government, has repeatedly accepted banquets from private entrepreneurs from the second half of 2014 to September 2016, and received 2 bottles of Maotai vintage wine and 24 bottles of state banquet Maotai. One month after the Guizhou Provincial Commission for Discipline Inspection publicly notified, Luo Jianqiang was double-opened for serious violation of discipline.

　　Zhang Jianjin, member of Tianjin Municipal Committee, former party secretary and chairman of Tianjin Pharmaceutical Group, will achieve the ultimate goal of "drinking the grade". Before being censored from May 2013 to August 2015, Zhang Jianjin often went in and out of high-end restaurants in the name of business reception, organized and accepted public banquets. Maotai, Wuliangye and special health wine were required for every meal, and Moutai was generally not imported. If you want to drink it, you can drink it for 15 years or 30 years.　　

　　In 2013, a private business owner celebrated Zhang Jianjin’s birthday. When Zhang Jianjin saw that he brought ordinary Maotai, he disdained to ask for a 15-year Maotai brought by others. When a boss who had been humiliated by Zhang Jianjin ate and drank with him again, he took the initiative to bring the 30-year-old Maotai a "revenge".

　　Try your best to drink: bottled mineral water, hidden in the trunk, and high-end wine put on vest and appeared again

　　The details of Zhang Jianjin’s violation of discipline of "bottling Maotai with mineral water" have been reported many times. In the anti-corruption feature film "Always on the Road", he said: "If people take a film for you with their mobile phones, then there will be evidence on the Internet, so pour the Moutai into the mineral water, and then take the mineral water bottle and share it backwards when everyone shares the wine."

　　Around Zhang Jianjin, there are a group of private business owners with related interests all the year round. In order to cater to Zhang Jianjin’s drinking hobby, there are all kinds of Maotai and various wines in the trunk of their cars for a long time, including Maotai in 15 or 30 years.

　　Zhang Jianjin made great efforts to drink, private enterprise bosses prepared for offering wine for a long time, and merchants also resorted to tricks to sell wine.

　　In 2015, a reporter went to many places to investigate and found that high-end wines that had been silent for a period of time warmed up again under the banner of "special supply", "customization" and "special edition". In the showcase of a tobacco and liquor store, the reporter saw a kind of Maotai liquor marked with special words for a state organ. The owner of the store said that the wine was originally produced by Maotai Distillery, and it was specially designed for wine and internal wine; The "abstract" wine and "inscription" wine launched by Guizhou Jinsha Group are very concerned by some public officials and business owners. A sales manager said that a bottle of "abstract" wine with a specification of 650 ml sold for 1,800 yuan, and sold for 50 million yuan in the first year of listing.

　　Drinking chaos is thought-provoking: control greed and don’t let the wine table become the intermediary of corruption.

　　Zhang Jianjin, as a typical person who ignored the party discipline and rules and changed the pattern to engage in "four winds", once said this when he reflected on himself: "What led me to commit a crime today, I think it was also caused by eating and drinking in this kind of interaction with them. After eating and drinking together for so many years, I think that these are all buddies and friends, so I will no longer defend them, so I say that in the end, it will become a kind of withdrawal. "

　　The People’s Daily once commented that there is only one reason for the corruption of cadres in the final analysis, and they have failed to control their greed. Once the string of discipline and rules is loosened on the wine table, greed will grow with it, and then all kinds of edge balls will be played, even taking risks. A small wine table has thus become an intermediary for corruption. Once cadres believe in vulgar officialdom philosophy, regard banquets as a stepping stone to seek benefits, and design dinner as a channel to expand contacts, few people can resist not reaching out. Only when officials and cadres draw a red line in their hearts and strictly demand themselves, can they stay away from the trap of corruption and prevent a misstep from becoming an everlasting regret. (Text/Chen Xin)

Special topic: Wenchuan earthquake in Sichuan

　　Xinhuanet Chengdu, June 10th (Reporter Zhu Yingtao) There were five crew members: Qiu Guanghua, Li Yue, Wang Huaiyuan, Chen Lin and Zhang Peng.

　　Since May 12, Captain Qiu Guanghua, together with five crew members, including Li Yue, Wang Huaiyuan, Chen Lin and Zhang Peng, has continuously carried out the tasks of transporting injured people and delivering relief materials in areas with complex geographical and meteorological conditions, with a total of 63 flights, transporting 25.8 tons of materials, transporting 87 relief workers and transferring 234 affected people, including 54 injured people due to disasters.

　　Their story

　　1. Qiu Guanghua, born in April 1957, is a native of Maoxian County, Sichuan Province, and a Qiang nationality. He is the first generation of minority pilots trained in China. Helicopter captain, four kinds of weather flight commanders, special pilot. He has won second-class merit twice and third-class merit four times. Qiu Guanghua, 51, has more than 5,800 hours of flying experience. In this earthquake relief alone, he flew 63 sorties, and together with the crew, delivered 25.8 tons of relief materials to Wenchuan, Maoxian, Lixian, Wolong, Yingxiu, Gengda, Qingchuan, Beichuan, Pingwu and Anxian successively, transported 87 rescuers of various types, and transferred 234 people affected by the disaster, including 54 people injured by the disaster.

　　After the 5.12 earthquake, Qiu Guanghua, who was about to be grounded, took the initiative to find the group leader and asked to go to the front line of disaster relief. Five days later, he learned that his house was destroyed and his parents, who were nearly 80 years old, lived in shacks. Since the day of the earthquake, Qiu Guanghua has flown to Maoxian County for six times, flying over his hometown every time. When rushing the wounded, the landing point was less than 800 meters away from home. While waiting for the lift-off, he still didn’t leave the plane to go home.

　　2. Li Yue, born in 1980, is a leader among the young pilots of the Army Aviation Corps. Li Yue is the only child in the family. At the beginning of this year, she just got a marriage certificate. The young couple have a wish: when the task of the army is not tense, they will go out for a meaningful trip and get married. However, from the beginning of the year, the troops carried out the task of fighting against ice and snow disaster relief to the earthquake relief, and he volunteered to participate, and he was always busy, so that the wedding had to be postponed again and again. Li Yue likes photography, and his computer is full of photos of flowers, plants and animals he has taken. He wants to use the lens to leave the most beautiful honeymoon memory in the background of famous mountains and rivers.

　　3. Wang Huaiyuan, born in 1961, has 3010 hours of flying experience and is a senior aircrew mechanic of the Army Aviation Corps. He was awarded the third class merit once and the second class merit once. Wang Huaiyuan used to be a fighter pilot, who was grounded because of a slight illness. But he never gave up and finally returned to the blue sky as an excellent aircrew mechanic. In this disaster relief, every time Wang Huaiyuan returned from the disaster area, he brought back a handful of telephone numbers written by the people in the disaster area with cigarette cases and paper shells. As soon as he got off the plane, he kept calling to help the people in the disaster area report peace to their loved ones, but he only called home for more than 10 days. Wang Huaiyuan, who will retire in a few years, has already made arrangements for his retirement-returning to his hometown in Luxian County, Sichuan Province, and planting oranges. His brother suffers from leg disease, which makes him unable to move. He promised his younger brother that he would take his younger brother to a big hospital for artificial limbs after carrying out this disaster relief mission.

　　4. Chen Lin, born in 1980, is 28 years old. He is the deputy squadron leader and assistant aircrew mechanic of the Third Squadron of the Maintenance Brigade of the Army Aviation Corps.

　　Chen Lin passed the examination in just four years after graduating from the military academy in 2001, and became an aircrew mechanic from a ground mechanic. He was the first technician in the same batch to "lift the air". At the end of each flight, he climbed into the airtight tail beam and carefully checked every part. His squadron has always been at the forefront of the whole regiment in terms of maintenance level. Since the earthquake, in order to let the pilots fly with peace of mind, the regiment has specially set up tents for family members to avoid disasters. But in order not to cause trouble to the group, Chen Lin resolutely refused to let his wife come to the team. At 11 o’clock noon on May 31, Chen Lin’s wife came to visit her father who had not met for more than half a month with her daughter who had just turned one year old. Unexpectedly, this became the last meeting between husband and wife, father and daughter.

　　5. Zhang Peng, born in 1984, is a typical "post-80s" soldier and a second-class non-commissioned officer. In this earthquake relief, he volunteered to help each unit load and unload materials. He worked continuously at the airport for more than 12 hours every day and participated in 170 sorties of loading and unloading relief materials, totaling more than 60 tons.

　　On the 21st, the Army Aviation Corps held a ceremony to pay special dues to the disaster area. party member was the only ordinary soldier in the long line, and Zhang Peng was the only one. In the first half of the year, the company just listed Zhang Peng as the development target of party member. After the disaster, Zhang Peng has donated money to 100 yuan. This time, he has to take part in the special membership dues activities. As he was in a hurry to start, he didn’t bring much money, so he handed over the only 80 yuan money in his pocket as a special party dues as a non-party member. Gao Yue, the administrator of the management unit of the Army Aviation Corps, said that Zhang Peng’s words suddenly increased since he participated in the earthquake relief. Sleep in the car, walk on the road, and tell your comrades from time to time about the people and things you saw in the disaster area. "I want to adopt an orphan." One night, Zhang Peng suddenly said this. Gao Yue smiled: "You haven’t grown up yourself!" "Growing up is not about age, but whether you know the responsibility and have the courage to take responsibility." Zhang Peng said.

　　Their team

　　Five crew members are from an aviation regiment in Chengdu Military Region. The regiment is an air force in the Chengdu Military Region. It performs various urgent and dangerous tasks under the complex weather and terrain conditions of the Qinghai-Tibet Plateau and the Yunnan-Guizhou Plateau all the year round. It has rich experience in altitude flight and strong emergency dispatch ability. Since the "5.12" Wenchuan earthquake, the Army Aviation Corps has undertaken the most arduous, urgent and important tasks such as rushing the wounded, transporting materials and sending troops. Created a number of firsts in earthquake relief: the first one dispatched a helicopter to investigate the disaster; The first one arrived in Wenchuan, Maoxian, Yingxiu, Beichuan and other hardest hit areas from the air; The first to deliver food and medicine to the masses; The first to transport the wounded from the disaster area; The first team carrying a communication team flew to Wenchuan; The first to transport communication equipment to the disaster area …

　　The earthquake disaster has a high magnitude and a wide affected area, which is extremely unfavorable to flight safety. The affected areas are all in mountainous areas, with small flight space and large airflow in the valley. The officers and men of the Army Aviation Corps braved the dangers and bravely broke into the restricted area. With rich flight experience and excellent flight technology, they successfully completed the task of airlifting relief materials and rushing the wounded in the case of serious landslides and the loss of some navigation signs. As of May 31st, the Army Aviation Corps had flown 1,658 sorties in the disaster area, successfully transported 1,111 wounded people, transferred 1,657 trapped people, delivered 2,119 relief workers and delivered 544.9 tons of materials. (End)

Editor: Li Xian