May 28th, the first day of Shenzhen Auto Show.

In the afternoon, at the "Pioneer Dialogue on Future Automobile Innovation and Integration" officially held by the auto show, there was probably the most intriguing scene of this auto show:

「If it is in committee of 100, Lao Yu said, it is estimated that there will be a lot of shoes thrown up below; Just now, Lao Yu said so, and I kind of want to throw a shoe up.」。

This passage comes from He Xiaopeng, and "Lao Yu" is Yu Chengdong.

　

When He Xiaopeng said that he wanted to throw Yu Chengdong shoes, he meant that Yu Chengdong had repeatedly "set up the flag" during his speech, or made very exciting speeches by diss traditional car companies and suppliers, such as ".The M7 will completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.」。

In fact, He Xiaopeng’s speech this afternoon was not peaceful. It was also a roar of gunfire, and traditional car companies, new cars and autonomous driving technology companies were all within his firepower.

Look at the car at the auto show, but the auto show is not just about cars. Today, let’s take a look at how the two giants in the field of smart cars portray the general trend of competition in the new automobile era in words.

This is the core evaluation given by Yu Chengdong to the M7, which will debut in June and be delivered in July.

He said that the goal of the M5 project is to benchmark millions of luxury cars, and when it comes to M7, it will naturally become ".Beyond the million-class luxury car」。

Are there any specific competitors? Yes,Toyota Erffa, Lexus LM.

These two models almost dominate the market of luxury MPVs above one million. It can be said that AITO is very confident-but wait, these two models seem to be MPVs?

Yu Chengdong explained that M7, as an SUV, will surpass all luxury SUVs in the million-class and luxury MPV. Moreover, the M7 will not be positioned as a large SUV.Its appearance is very compact, and its interior space is very large. It is a six-seat SUV and very comfortable.」。

How comfortable is it? His exact words were ".We have many new functions, which are the first in the world for leaders and bosses to rest comfortably, even surpassing all luxury SUVs and MPVs.」

In addition, Yu Chengdong also officially announced the launch date of the M5 pure electric version: September, "trying to let everyone drive this car during the National Day".

In addition to preheating M7 and promoting M5, Yu Chengdong also talked about many stories related to the world, and the smart car industry.

First of all, he said that his M5 had been in Shenzhen for so long that he "didn’t refuel once" because both the company and the home can recharge. However, he came back from his hometown for more than 1,400 kilometers during the Chinese New Year. He said that the M5 ran farther than all pure trams, "because I can refuel".

Mentioned, Yu Chengdong stressed that "eating alone" is definitely not the idea of entering the automobile industry. "If it were this idea, we would not have been killed by the United States, and we would have been ruined by others. When making chips, I believed in the global division of labor too much, but there is no regret medicine to sell in the world. "

Secondly, when talking about HUAWEI Inside and Zhixuan, Yu Chengdong said that these two cars were not "made".

Bound M5

　

However, compared with HI, Zhixuan belongs to deeper cooperation. From the aspects of exterior design, interior design, intelligent cockpit, electric drive system and even sales, Zhixuan partners can cooperate with them.

When talking about "cooperation", Yu Chengdong mentioned that he once drove a car made by his partner. After driving,"Ten thousand alpacas are running in my heart, and I want to swear. It’s a trick design."So which partner will be here?

Finally, regarding smart cars, Yu Chengdong believes that most traditional car companies will eventually die like mobile phones, and a number of new car companies will rise, even though many people can’t imagine this day at all.

　

　

Just like who would have thought that Nokia, whose revenue and profit were equivalent to the sum of the last few, would disappear quickly.

As for the reason of driving the wave, Yu Chengdong mentioned a point: At present, the R&D expenses of new car companies (and) are not big, but the software is an important part of the R&D expenses.

There are 10,000 ways to interpret the shoe that He Xiaopeng wanted to throw to Yu Chengdong, but what remains unchanged is that he did say this sentence, and the content of this sentence is indeed "I want to throw shoes to Yu Chengdong".

　

By the way, He Xiaopeng was throwing shoes almost all the time.

For example, throw it to autopilot technology companies.

He Xiaopeng said that he always believed that L2 to L4 was a gradual process. He made an analogy:"Today, many L4 companies can shoot it in a video, which looks cool. In the second year, you will find that it is still the same, and it will be the same in another year. 」

He believes that a major prerequisite for realizing autonomous driving should actually be "full scene."

On the way to realize the whole scene, it is equivalent to completing the gradual progress from L2 to L4:"Can you open a few roads in the city? Can it be opened in the whole city? Can we open it in the suburbs? Can you cross this city and China to open overseas? 」

In addition to no geographical restrictions, He Xiaopeng also firmly stated that true autonomous driving should have no environmental restrictions. look like"Without GPS, no signal, you can drive in glaciers and snow, and you must drive in the whole area before you can drive automatically.".

　

　

Apart from the level of autonomous driving, He Xiaopeng feels that many autonomous driving companies ignore safety.

He said that the car safety factor was designed according to the occurrence of a serious accident in the fifth hour of 10, and then he calmly "killed people": "If you have driven a car, you will know that the fifth power of 10 is not enough at all, because the drivers are uncontrollable and the roads are changing every day. 」

Or, for example, throw it into a pit that you have stepped on in the past.

He Xiaopeng mentioned that he was "cheated" by public opinion at that time: when Tucki was just founded, many people said, "When will you achieve 100,000 vehicles in Tucki?".

He said that at that time, he thought that after accumulating 100,000 vehicles, it proved that this car company already had a good scale and ability. But it was only after he really achieved it that he discovered that 100,000 vehicles were only one of the small milestones, "just one pass".

　

Finally, mention a number: 30 billion.

He Xiaopeng said that when he said that he wanted to build a car and sell it, he needed at least 20 billion yuan. Now, Tucki has started to go to sea, and he said that going to sea needs at least an extra 30 billion yuan.

In other words, Xpeng Motors needs 50 billion yuan to realize He Xiaopeng’s dream of internationalization.

Do you think it’s much?

In the past decades or twenty years, the atmosphere in the automobile industry was not like this.

Many people have seen the video of BMW spoofing dieter zetsche’s retirement. After returning home in an S-class, dieter zetsche excitedly drove a BMW out of the street-this is already the most intense "diss" in the traditional automobile industry, not even a diss.

Comparing the level of advertising copy is that the way of "arguing" in the automobile industry in the past is completely different from the way of "losing shoes" at every turn.

Why? Because the order is not stable, because the table is being shuffled, it is not known which player will be eliminated, and there is no dealer like Toyota Volkswagen BBA. And because the new era of automobiles is socialized and labeled,

So be sure to talk about the topic, be sure to be hot, and be sure to compare others; So we must fight, not lose, let alone lose.

Debate among Confucianism, in a sense, also represents a hundred schools of thought contend.

Author: Yu Fei, source:Electric planet News (ID:glxsl2017), the original title: "Yu Chengdong said that the M7 hanged a million, and He Xiaopeng wanted to throw shoes."

　　Xinhua News Agency, Hongkong, February 5th (Reporter Wang Xi) "Bang!" With the sound of the online "gong gong", Aauto Quicker Science and Technology officially landed on the Hong Kong Stock Exchange on the 5th. Aauto Quicker Science and Technology, with the stock code of 1024, offered an opening price of HK$ 338.

　　When the epidemic in COVID-19 pressed the "pause button" for economic life, short videos and live broadcasts went against the wind.

　　Affected by industry dividends, Aauto Quicker has developed rapidly in recent years, becoming one of the social platforms widely used in the Mainland, with an average daily active users of applications and applets exceeding 300 million.

　　According to the prospectus, the share price of Aauto Quicker Technology ranges from HK$ 105 to HK$ 115, and the number of shares for initial public offering worldwide is 365,218,600. Within a few days of the public offering, the part of the sale has been oversubscribed by more than a thousand times, and the market frozen capital has exceeded one trillion yuan.

　　"Aauto Quicker is the first global listing of a large short video social platform. For investors, this innovative enterprise in the mainland is in a period of high growth, which is very attractive. Coupled with the lack of scarcity of similar companies, it has aroused great enthusiasm from investors. " Yang Yuchuan, a visiting professor in hong kong financial services institute, said.

　　Not only large institutions are concerned, but also many retail investors are fond of Aauto Quicker.

　　Liu Hui, a Hong Kong citizen, also made a "new" Aauto Quicker in the IPO. She said: "There are many people in the Mainland who use short videos now. I believe that advertising revenue and cargo revenue will increase greatly, and there will be a lot of room for online economy development after the epidemic. I am very optimistic."

　　As a typical representative of the new economy, Aauto Quicker’s main product is short video, a popular mobile phone application in mainland China in recent years. Earlier, iResearch predicted that the short video market revenue in the Mainland would reach 211 billion yuan in 2020.

　　Liao qun, chief economist of China CITIC Bank (International), said that Aauto Quicker was only one of the listed companies in, and the reason why he was so popular was that investors were optimistic about China’s economy and the development of emerging industries in China.

　　"North water flows south, and China Stock Exchange returns, which not only promotes the prosperity and stability of Hong Kong’s stock market, but also prompts Hong Kong to transform into a new economy." Liao qun said.

　　CCTV News:Not long ago, the Netan detachment of Zhoushan Public Security Bureau of Zhejiang Province and the Cultural Comprehensive Law Enforcement Detachment of Zhoushan Cultural Bureau cracked a case of spreading obscene articles for profit by using mobile APP, which was listed as a case supervised by the National Leading Group Office for Combating Pornography, and arrested Li, the producer of the mobile APP of Fast Fish Cloud Broadcasting, Yu, Shi and Ren, and found more than 7 million obscene video files in the mobile APP of Fast Fish Cloud Broadcasting.

　　In July this year, Liu Haibo, a grass-roots grid member of Zhoushan New Town Management Committee, found in his daily visit that many people were watching obscene videos using a mobile APP called "Fast Fish Cloud Broadcasting", which aroused his vigilance.

　　After mastering and fixing the relevant evidence, the Cultural Comprehensive Law Enforcement Detachment of Zhoushan Municipal Bureau of Culture immediately launched the joint disposal mechanism for eliminating pornography, provided relevant clues to the Netan Detachment of Zhoushan Public Security Bureau, and cooperated with the Netan Detachment to investigate related cases.

　　Access to overseas obscene websites is hidden.

　　After receiving the relevant clues, the Netan detachment of Zhoushan Public Security Bureau immediately filed an investigation. During the investigation, it was found that the "Fast Fish Cloud Broadcasting" APP was extremely confusing and concealed in the process of spreading obscene pornographic videos.

　　The police investigation found that the main page of the "Fast Fish Cloud Broadcasting" App is no different from the normal film and television App. Users can watch a large number of legal film and television works as long as they install it, but when they click on the sub-pages such as classification and search on the page, obscene pornographic video pages will pop up on the mobile phone. By purchasing the registration code and registering as a member, you can browse and watch these obscene video contents.

　　Gu Zhoutao, Deputy Team Leader of Netan Detachment of Zhoushan Public Security Bureau: "The criminal suspect made this mobile APP, and its communication route is mainly through his QQ group, WeChat circle of friends, or website. To watch obscene videos, you must first get an invitation code on your mobile phone and send a part of the invitation code to the card issuing website. "

　　After careful investigation, the police found that most of the registered users of this mobile APP purchased the "registration code" from a place in Huanggang, Hubei Province, and there are more than 1,500 registered members from all over the country, and the actual owner and maintainer of this mobile App is Li, a native of Xuzhou, Jiangsu Province. Li made the "Fast Fish Cloud Broadcasting" App, rented the Internet data cloud to set up a server, and finally accessed more than a dozen overseas obscene websites and more than 7 million obscene video resources.

　　Through further investigation, the police also found that 16 other people, such as Shimou from Yuyao, Ningbo and Renmou from Deqing, Huzhou, also bought apps from Li or purchased obscene video resources to access their own apps, and then spread them for profit. After mastering sufficient evidence, Zhoushan Public Security Bureau police rushed to Xuzhou, Jiangsu, Huanggang, Hubei, Yuyao, Zhejiang, Huzhou and other places, and successfully arrested suspects such as Li, Shi and Ren with the cooperation of local police.

　　Self-taught mobile phone application development is involved in pornography and is in jail.

　　Different from the previously uncovered cases of spreading obscene articles on the Internet, the case of "Fast Fish Cloud Broadcasting" spreading obscene articles for profit by using mobile App has the characteristics of fast spread, wide spread and large audience. The four people involved in "Fast Fish Cloud Broadcasting" arrested by the public security organs are all very young, and three of them are post-90 s. What is even more surprising is that Li, the developer of the mobile APP "Fast Fish Cloud Broadcasting", has only a first-year junior high school education.

　　Gu Zhoutao, deputy detachment leader of the Netan detachment of Zhoushan Public Security Bureau, said that it is difficult to block obscene videos spread by the "Fast Fish Cloud Broadcasting" mobile APP.

　　Gu Zhoutao, Deputy Team Leader of Netan Detachment of Zhoushan Public Security Bureau: "This software is very concealed. The cases encountered in the past spread through the cloud disk and are easily blocked by the public security organs. Connected through the mobile APP, it is very concealed and difficult to block, so these obscene video data quickly spread to the whole country. "

　　The registration code used by registered members of this APP is also very cheap online. The registration code is divided into day card, month card, half-year card, year card, permanent card, etc. The online price of permanent card is 98 yuan, and the cheapest day card only needs 2 yuan. From March this year, the "Fast Fish Cloud Broadcasting" went online for only six months until the incident, tens of thousands of people across the country have registered as members, and the relevant personnel have illegally made more than 100,000 yuan.

　　Because of his poor family, Li began to work after dropping out of school in the first grade of junior high school, and later taught himself the mobile APP method online. In the face of police interrogation, Li realized that his mistakes were irreparable. At present, four suspects have been transferred for prosecution.

　　At present, the situation of epidemic prevention and control in China continues to improve, and foreign epidemics spread rapidly. "External defense input and internal defense rebound" has become the focus of epidemic prevention and control in China. Can I take off my mask now? How contagious are asymptomatic infected people and relapsing patients? Will pets spread viruses? Recently, Zhong Nanshan, an academician of China Academy of Engineering, responded to the hot issues of epidemic prevention and control.

　　It’s not time to take off the mask yet.

　　Zhong Nanshan:At present, the situation at home and abroad is very different. China has entered the second stage of the epidemic because of its decisive measures, while other major countries are still in the first stage of the outbreak and are still climbing up. This means that the probability of human-to-human transmission is very high, and the number of confirmed cases increases very quickly.Wearing a mask is still an important means of self-protection, but it is not necessary to wear it in areas where the epidemic situation is not serious, places with few people or open spaces.

　　Wuhan has passed the customs, but there is still the next pass.

　　Zhong Nanshan:After the outbreak, the central government took decisive measures to control Wuhan’s urban traffic, and it was very successful to take measures to prevent and treat it in other places. In the history of epidemic prevention and control, this is also a feat. However, there are still two tests: one is how to prevent and control while returning to work, and the other is the "external defense input" barrier.At present, foreign epidemic situation is still at the peak, and some coastal cities in China, which have close communication with foreign countries, are easily "involved", and then some epidemic situations occur.It can be said that the next "pass" of Wuhan is also the "pass" of the whole country, and it needs to pass through various prevention and control measures.

　　3. It is very unlikely that foreign imports will cause a second outbreak in China.

　　Zhong Nanshan:There are actually two questions about whether the overseas epidemic will cause a second outbreak of the domestic epidemic: first, whether the imported cases have spread, and second, whether they will break out in the process of spreading. The risk of transmission of imported cases definitely exists, especially cases with positive nucleic acid test or symptoms of infection, which are highly contagious and will cause virus transmission. At present, the mass prevention and control in China has been sinking into the community, and community residents have a strong sense of self-protection, such as wearing masks and keeping a distance from others. Once someone has symptoms such as fever, he can report or accept diagnosis quickly, and then isolate.On the whole, the risk of community transmission certainly exists, but the probability of the second wave of outbreaks in China is very small.

　　It is too early to talk about the "turning point" of the global epidemic.

　　Zhong Nanshan:Globally, the original "epicenter" of the epidemic was in Europe, especially Spain and Italy, and now it also includes Germany, France and Britain.The biggest problem at present is the United States. In the past week, the number of confirmed cases in the United States has increased at a rate of 10,000 to 20,000 per day. It is too early to predict when the global epidemic will have an "inflection point".It can be said that whether there can be an "inflection point" mainly depends on whether governments can intervene strongly. There are many unpredictable factors in other countries. According to the current situation, I am afraid it will take another two weeks.

　　5. The proportion of asymptomatic infected people in China will not be large.

　　Zhong Nanshan:Asymptomatic infected people do not appear out of thin air, but usually appear in two groups: first, people who have not shown symptoms for the time being but may have been infected in areas with relatively serious epidemics; The other is the close contacts of the confirmed cases, and their proportion is relatively small. Asymptomatic infected people also have two concepts. One is that they have no symptoms at first, but then they will gradually develop into symptoms. Such patients are definitely contagious; The other is that during a long observation, there is no symptom all the time, but the nucleic acid test is positive. We are studying the infectivity of such patients.However, according to the characteristics of Covid-19, once symptoms appear, it is more contagious, so it is correct to isolate asymptomatic infected people for observation.

　　6. Most patients with relapse are not contagious.

　　Zhong Nanshan:Generally speaking, most patients with relapse are not contagious. Most of the so-called multiple positives are fragments of nucleic acid, not the virus itself.We need to pay attention to two situations. The first is whether the patient has a relapse. If the patient produces strong antibodies, he will not be infected again. As for whether patients with relapsing yang will be transmitted to others, it needs specific analysis. Generally speaking, nucleic acid fragments are not contagious. Some scholars have cultivated throat swabs and secretions of patients with relapsing yang, but they have not cultivated viruses. The second situation is that patients have many basic diseases, but their symptoms have improved and they have not fully recovered. These patients cannot rule out infectivity.

　　7. There is not enough evidence of "influenza" in COVID-19.

　　Zhong Nanshan:At present, there is not enough evidence of COVID-19’s "influenza".Unless there is such a rule in virus transmission: its infectivity is still strong, but the mortality rate is getting lower and lower. In this case, it is possible to exist for a long time. We now need to make long-term observation and master sufficient data and cases before we can draw such a view. Under the present circumstances, I don’t think this prediction will come true.

　　8. It is too early to draw conclusions about animal-to-animal transmission.

　　Zhong Nanshan:It remains to be seen whether some animals such as dogs, cats and tigers are positive for nucleic acid detection, which is caused by pollution or infection. Some animals originally carry some viruses, which may not be symptomatic or contagious.It is too early to conclude that Covid-19 in these animals can infect both humans and animals, and both can cause diseases.

　　9. Some effective drugs have been found, but there is no specific drug yet.

　　Zhong Nanshan:Some drugs we are testing now (such as chloroquine phosphate) are definitely effective. We are summarizing them and will announce them soon. There are also some Chinese medicines (such as Lianhua Qingwen), which we have not only done in vitro experiments, but also found in P3 laboratory (the third-level laboratory of biosafety protection) that their antiviral effect is not strong, but their anti-inflammatory performance is outstanding, and the relevant experimental results will be published soon. In addition, there is Xuebijing, a traditional Chinese medicine. Its main components include safflower, salvia miltiorrhiza, radix paeoniae rubra, etc. It is used to promote blood circulation and remove blood stasis, but it is also effective in the treatment of severe patients. We are summarizing the situation of these drugs.

　　10. The vaccine will not be on the market soon, and the vaccination depends on the situation.

　　Zhong Nanshan:Vaccine is very important to really end the epidemic. Now all countries are developing it at the fastest speed, but I don’t think it can be made in three or four months. In addition, according to the experience of fighting SARS, removing the intermediate host can also block the spread of the epidemic. At present, we are not clear about the transmission chain in Covid-19, and it is also important to cut it off after it is clear.Put all your hopes on the vaccine, and all other methods are negative. Moreover, after the vaccine comes out, it is impossible to be perfect at once. The susceptible population can be vaccinated, but it is not necessary for everyone to be vaccinated.

　　11. Group immunization is the most negative practice.

　　Zhong Nanshan:The most negative way to deal with the epidemic is the so-called "group immunity", which was the idea more than 100 years ago.At that time, human beings had no choice but to let the virus infect them, and those who survived the infection naturally got antibodies. I don’t agree to deal with Covid-19 in this way again. In the past 100 years, mankind has made great progress, and there are many ways to prevent it, so there is no need to use natural immunity or group immunity.

　　12. The most worth sharing experience of the "epidemic" in China War is execution.

　　Zhong Nanshan:China War "epidemic" mainly took two measures: first, blocked the outbreak area and blocked the spread; The second is grassroots group defense and group governance. Now there are two core points of prevention and control: one is to keep a distance, and the other is to wear a mask.

　　So,China’s most shareable experience is execution.. The medical level and technical strength of many countries are much higher than that of our country. The reason why we were caught off guard in the face of the epidemic was because we were not prepared mentally and did not take decisive measures, which led to the infection of many front-line medical personnel. Once this line of defense collapses, it is easy to get out of control.

　　(People’s Daily client)

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1905 movie network news In the early morning of November 13th, Jay Chou updated his personal social account and released a screenshot of the movie he wanted to see on the ticketing platform. He boasted: "Everyone should know that I want everything first" and called on everyone to work together to make data for Hannah Quinlivan’s new film.

Immediately after Jay Chou’s "task" was issued, fans quickly followed Jay Chou’s pace and joined the team that made data for Hannah Quinlivan’s new films. Everyone has said that "I ate this wave of dog food" and "the data will be made immediately"! # Jay Chou does data for Hannah Quinlivan # This topic has even rushed to the fourth place in the hot search list of Weibo in a short time, causing a sensation in the whole network.

It is reported that this is not the first time that Jay Chou has promoted Hannah Quinlivan’s new film Skyfire. As early as the first concert of Jay Chou Carnival World Tour, he played the trailer of Skyfire in a loop before the opening ceremony, and even announced the news that the film was scheduled for December 12 during the concert.

After that, every gameBefore the opening of the carnival world tour concert, the trailer of Skyfire will appear on the big screen of the stage. Jay Chou confirmed his title of "wife-doting maniac" with his actions, but his efforts to promote Skyfire time and time again were not just a "wife-doting" operation.

As we all know, Jay Chou himself once served as a film director. His directorial masterpiece is quite classic and deeply rooted in people’s hearts. Although he has not directed any new films in recent years, he has been paying close attention to the development of Chinese films.

"Skyfire" is the first visual adventure action masterpiece with volcanic theme on Chinese screen. The film tells a wonderful story full of burning points and no shortage of tears: a sudden volcanic eruption made the beautiful resort Tianhuo Island instantly enter the "escape mode". Faced with this sudden crisis of life and death, geologist Li Wentao (Wang Xueyin) and his daughter Li Xiaomeng (Hannah Quinlivan) and others launched a race against time and danger … …

Due to the high difficulty and high investment in shooting and production, the visual blockbuster with volcano theme has never been seen on the big screen in China, and even Hollywood rarely touches it. As the pathfinder of China film heavy industry genre, Skyfire took five years to prepare for incubation, and it took two years to shoot and post-produce, which was created by the behind-the-scenes team.

From the previous exposure of a variety of notices, it can be found that the special effects scene of volcanic eruption in Skyfire is extremely shocking, the fireball magma is shocked and exploded, and the volcanic ash floating in the air creates a strong sense of atmosphere. It is reported that hundreds of kilograms of explosives and more than 20 tons of volcanic ash purchased from all over the world were used during the filming. The visual effects of the whole film account for more than 80%, and the special effects strive to be real and immersive, so that the audience has a hearty feeling! Presumably, the Chinese movies with such hard work must be the main reason that moved Jay Chou to promote hard.

"Skyfire" is directed by China film "behind the gold medal" Jennifer Dong as the chief producer & producer, and internationally renowned director simon west. Wang Xueyin, treasure girl Hannah Quinlivan, Shawn Dou, Jason Isaacs, a British national treasure actor, Bai An, Ma Xinmo, Ji Lingchen and others joined in the show.

>A new name-"Rebel" has been added to the spy war drama with more than 8 points.

>It is well known that the creation of spy war dramas is difficult. In the past, high-rated works such as "Hidden" and "Cliff" weighed down on the creator’s mind like mountains, and later, the audience’s high expectations, as well as the high requirements of paying equal attention to the transmission of core values and the rigorous and beautiful story. Compared with costume dramas and urban dramas, the output of spy war dramas in the whole industry is not too high, and good works are rare.

>In 2013, screenwriter Li Xiaoming began to adapt the novel The Rebel. It was not until 2021 that this drama series, which was produced and produced by Xinli Media, met the audience. It took writers, directors and other creative writers eight years to create a spy war drama, which not every film and television company could insist on and complete.

>Looking back at the previous works of Xinli Media, Cliff with a score of 8.5, Kite with a score of 8.8, and Sting, which stands out among a number of new types of spy war dramas, so frequently produce high-quality works in the content field of spy war dramas, perhaps there are more stories and experiences behind Xinli Media.

> Rating of Rebel, Cliff and Kite as of press time

Why can Rebel break through?

>Most of the stories of spy war dramas begin with undercover. Some underground workers with dreams are passing on information under many difficulties, while the audience is watching for victory in the thrills. However, The Rebel is a work that completely subverts the audience’s inherent impression of spy war dramas.

>"The Rebel is more about the story of Lin Nansheng’s growth, choice and belief under the background of the Anti-Japanese War and national survival." The person in charge of Xinli TV told.Yuli studioThe code name "postman" runs through the whole play, but in the end, the audience will find that "postman" is not a specific person, but a belief. All the sacrifices and bloodshed in the play are protecting the postman, as well as protecting the party and protecting their inner pursuit and yearning.

>There is such a sublime intention that "The Rebel" is destined to be different from the previous spy war dramas, because it is no longer just burying suspense, but paying more attention to drama and characterization of characters. "We are more paving the way for the feelings, changes and growth of the characters, as well as his choices in growth."

>Lin Nansheng has no resources and background. He is an excellent student in a special training school. He is born with sensitive insight, calm and introverted personality, and has the qualities that an intelligence officer should have. The Rebel didn’t give the protagonist a lot of golden finger scenes from the beginning, but it was closer to a newcomer who just entered the society in characterization. "Rebel" let the audience see Lin Nansheng’s inexperience, the pain of his choice, and that he eventually became an excellent revolutionary.

>Based on such a leading role, The Rebel is by no means a cool drama, and any character in the play does not depend on the existence of the leading actor. On the contrary, it is these supporting roles that influence the choice of the leading actor, and it is also because of the influence of these characters that Lin Nansheng’s ideological transformation is more natural.

>The innovation of stories and people’s designs needs a suitable actor to present them.Responsible for Xinli TVPeople have a good eye on Zhu Yilong. "Zhu Yilong is different from the idol in the traditional sense. In his previous works, whether he is the protagonist or not, he has strong performance ability, and his temperament conforms to the image of Lin Nansheng."

>Lin Nansheng’s inner play is very difficult. There are many scenes in the play that have no lines, and actors need to perform to show that kind of forbearance, restraint, pain and wandering thoughts. "Zhu Yilong’s eyes can talk and have content, which is very important."

>Plus Zhu Yilong’s literary temperament, "We know that he studied piano and chatted when we met, and he also told us about the movies he had seen, which in itself matched Lin Nansheng’s temperament. The opening song of "Rebel" is "Boat Song in June" played by Lang Lang, and we are also pursuing the literary quality of this work. Such a title song actually reflects the confusion of the characters in that era from the side, but finally found their own direction. " The person in charge of Xinli TV told.Yuli studio.

Respect the law of creation and don’t innovate for the sake of innovation.

>From the audience’s point of view, the Rebel has made many adjustments and innovations in the big category of spy war dramas, but in fact,Responsible for Xinli TVhumanIt seems that its innovation is still based on respecting the direction of content-spy war drama is already a mature theme, and it has its own creative rules to follow.

>"In fact, when we look back at these high-scoring spy war dramas, we will find their common characteristics-they must have a higher spiritual level of conception and pursuit, and faith must be able to stand in the drama. The spiritual core of spy war dramas is the glory of faith and humanity."

>For example, in "Kite", Zheng Yaoxian was still a staunch believer in communism when all his superiors died and no one could prove his identity. The same is true of Cliff. Zhou Yi did not hesitate in the face of life and death. He would rather die than be a traitor. This indomitable core attracted the audience’s spiritual strength. This spiritual power is displayed from the plot and sublimated in the plot. Perhaps after many years, the audience may not remember the specific story, but they will certainly remember people like Zheng Yaoxian and Zhou Yi under the influence of this force.

> Top: Kite, in which Liu Yunlong plays Zheng Yaoxian.

>Next: On the Cliff, Zhang Jiayi plays Zhou Yi.

>From Cliff and Kite to Scare and Rebel, Xinli Media has accumulated a lot of experience in the creation of spy wars.Responsible for Xinli TVhumanIt also summarizes the rules that need to be followed at the level of content production when trading spy war dramas:

>First, respect the audience of spy war dramas. In fact, the cultural level and aesthetic ability of the audience of spy war dramas are relatively high, so the script logic should be rigorous, and it should be developed around the glory of faith and human nature, and the content should be realistic and reductive.

>Second, the production should follow the unity of this type of content, including light and shadow, mirror movement and color, which requires high performance of actors. All actors are under the same performance system, and the performance methods should be unified, with original lines and no dubbing.

>Third, the service of morality and beauty should be unified and restored. Clothing, in particular, must be very strictly restored to what it should look like in the background age of the story, and the format of the clothes cannot be wrong.

>Fourth, choose the right protagonist. The spy war drama has very high requirements for the protagonist’s performance, and the most important representative work of many actors is also the spy war drama. A good spy war drama can make the market and the audience feel the charm of the actors. Similarly, whether the protagonist of a spy war drama is popular because of his role is also one of the criteria for judging the broadcast of a spy war drama.

> rebels, Zhu Yilong, Tanya.

>"The spy war drama can’t be innovated casually. In fact, we have always been creating according to the law, respecting historical facts, telling stories, feelings and spirits seriously. In terms of clothing, music and photography, everything is done according to the law. Don’t mix and match, but be more rigorous."

>Responsible for Xinli TVhumanIt is believed that the script creation of an excellent spy war drama takes at least three years, and it is basically an "orphan". The success of spy war drama lies not in great innovation, but in respecting the law and intention.

Do not follow the trend, there is improvement.

>Although the spy war drama is difficult, it still has its market value. It is what Xinli Media has been doing to tap this value. For spy warfare, having rich creative experience is the greatest advantage. Work hard on the script, high aesthetic standards, proper casting and proper details can add up to the project.

>"Until now, in the creation, we are all very High and very serious. For example, when the poster team comes up with a plan, we will all ask for old photos and historical materials that conform to the time node for reference. What kind of expressions, hats and costumes were worn by the characters at that time, we will restore them through performances and cultural roads. We have never regarded any work as an assembly line product, nor will we deliberately pursue market popularity. Only a good story and a good script will we be willing to pay time for it. "

>Not afraid of slowness is also a feature of Xinli Media. "We can’t speed up, we still have to shoot one work and leave one."Responsible for Xinli TVhumanSaid, "every play of the company has to be revised at least four or five times. We don’t pursue speed, but we demand quality."

> The Rebel, Zhu Yilong

>Cao Huayi, the chairman of Xinli Media, has been working in the publishing field in his early years. This experience has given him content sensitivity and judgment, and also laid the aesthetic benchmark for Xinli Media’s content. In addition to the content, he is also constantly exploring new creative talents to join the creation, and the director Zhou You of The Rebel is an example.

>Zhou You is a serious young director, who has no experience in creating spy war dramas before. However, Cao Huayi and his creative team found that he was very logical. The most important thing was that he was persistent and enthusiastic about stories and works, and he also had a strong grasp of details.

>"Before the boot, after Li Xiaoming, Qin Wen and other screenwriters laid a solid foundation for the script, Director Zhou You took the screenwriter to participate in the creation of the second half of the script, which made the whole story look like today."Responsible for Xinli TVhumanExpress.

> "Rebel" set, Zhu Yilong, Wang Yang

>Using the right people and doing the right things, this methodology is also applicable to Xinli Media’s choice of its own behind-the-scenes team.Responsible for Xinli TVhumanFor example, "Director Sun Hao was a fan of the original book before filming Joy of Life, so when he found a new beauty, his desire to create was already very strong. Love is the first, which is what we value most when building the main creative team. "

>In addition to the persistence in creation, the promotion in publicity is also particularly important. "The promotion of" Rebel "is actually closely following social media. Whether it is the creation of the script or the later announcement, it is closely following and respecting the current social values."

>The spy war drama is not a particularly popular type in the film and television drama market, but it is just needed by the audience. Xinli Media continues to deepen its cultivation in the field of spy war drama, but it is not just doing this category of works. "We are still doing, still insisting, but we are not good at it, so we will study carefully first."

>Willing to invest, but not making ineffective investment; Understand the market, but don’t cater to the market. No one can fully predict the audience’s preferences, but they can ask for their own creative attitude and way.The success of Rebel is not accidental, nor is it a gamble, but a product of Xinli Media based on its own creative experience and strict compliance with creative laws.

>From the end of last year to the present, Xinli Media has gained many explosions in addition to The Rebel, such as My Husband, last romance and Douluo Mainland. It can ensure the success rate of the works on the premise of exploring multiple themes, and perhaps it is also inseparable from Xinli Media’s understanding of the content and its compliance with the creative rules.

As a world-famous down jacket brand, Bosideng has always won the love of consumers all over the world with its excellent quality and unique design. Bosideng’s recently launched year of the loong series down jackets have brought surprises to consumers all over the world. Bosideng has always regarded professionalism as the core value of its brand. In the field of down jackets, Bosideng has won wide acclaim from consumers for its extreme pursuit of details and strict control of quality. From material selection to production, Bosideng insists on using high-quality materials and creates warm and fashionable down jackets through fine craftsmanship.

In order to ensure the warm performance of down jackets, Bosideng carefully selects high-quality goose down from world-famous goose down producing areas. These goose down have been screened, classified, cooled and dusted, disinfected at high temperature, strictly cleaned and purified, which ensure the purity and high quality of down. At the same time, Bosideng also adopted advanced warm-keeping technology, which made the down jacket still give the wearer a warm and comfortable experience in the cold winter.

In terms of fashion, Bosideng is constantly innovating, breaking the shackles of traditional down jackets and integrating fashion elements into them. Year of the loong series down jackets are Bosideng’s model of combining traditional culture with fashion elements. Inspired by the beginning of heaven and earth, combined with the concepts of Jiachen, Zodiac Dragon and the state of dragons in different seasons in historical allusions, the design concepts of "Hidden Deep" and "Ascending Cloud" are refined as this joint series. By skillfully combining dragon patterns with fashion elements, Bosideng has brought consumers a down jacket with profound cultural heritage and a sense of fashion.

Bosideng not only performs well in design and warmth retention, but also has a sense of science and technology in its production process. In the traditional down jacket production process, the filling process is often full of flying flocs, but the filling room in Bosideng is clean and orderly. This is because Bosideng adopts intelligent filling equipment. By uploading the filling data through the system, the machine will automatically grab the data and complete the filling process. This intelligent production method not only improves the production efficiency, but also ensures the quality of down jackets.

Bosideng’s professional strength has been widely recognized. In the brand value evaluation in 2023, Bosideng was selected as one of the "500 Most Valuable Brands in China" by virtue of its outstanding achievements in brand building and innovative practices in various fields, and its brand value evaluation reached 88.569 billion yuan, ranking 76th. This honor not only reflects Bosideng’s brand strength and influence, but also shows its leading position in the textile and garment industry.

Bosideng’s success can not be separated from its persistent innovative spirit and deep insight into consumer demand. Continue to innovate in down jacket technology, fabrics, styles and other aspects, and promote the transformation of down jackets from a single warm-keeping function to technology and fashion. At the same time, Bosideng also actively participates in various heavyweight brand activities, such as New York Fashion Week, Milan Fashion Week, London Fashion Week, etc., and continuously deepens consumers’ awareness and reputation of Bosideng brand down jacket experts through large-scale brand promotion, visual presentation upgrade, enhanced communication content, and product promotion and sales interaction.

Bosideng down jacket has been leading the market in China for 28 consecutive years, and it has been the only representative of China’s winter clothes to release the fashion trend to the world for 26 consecutive years. Behind these honors and achievements is Bosideng’s ultimate pursuit of quality and constant persistence in innovation.

Bosideng has brought infinite surprises to consumers all over the world with its professional technology and innovative design concept. Bosideng has demonstrated its excellent quality and unique charm in terms of warmth and fashion. In the future, Bosideng will continue to deepen the continuous innovation in the field of down jackets and bring more and better products to consumers.　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　

　　People’s Daily Online, Beijing, April 16 (Xiao Jinbo, Wang Yajing) The first quarter of 2018 has passed. Have you been "routine" by rumors? "Seeking Truth" column and Baidu rumor platform jointly launched the top ten rumors inventory of Baidu search in the first quarter, exploring the routines behind rumors and uncovering the true face of rumors.

　　1. Strictly investigate the chess room nationwide. The number of arrests and searches for people under 60 years old is 91.71 million. The heat of the incident ★★★★★★★★★

　　[rumor]CCTV news reported that since the new regulations began on February 25th, all mahjong halls will be investigated and dealt with (including in the community). Anyone under 60 will be arrested and detained for 5 days and fined 500-1000 yuan.

　　[Truth]Since February 25, network police in Sichuan, Shanxi and other places have rumored that the information is an out-and-out rumor, which first appeared in 2014. In recent years, this rumor has repeatedly appeared with the "small holiday". The network police said: all the mahjong parlors investigated by the police are suspected of gambling, and the mahjong parlors for entertainment and leisure will not be investigated. I hope you don’t believe in online rumors.

　　[routine]Rumors spread under the guise of CCTV news reports, taking advantage of the people’s trust in authoritative news media. The communication time coincides with holidays, which is the time when people’s leisure and entertainment activities are carried out frequently, so it is easier to catch people’s attention and trigger people to forward them. In recent years, many rumors have been widely spread under the guise of authoritative official names. When you see such news, you should verify it before forwarding it, so don’t be the disseminator of rumors.

　　2.70-year-old people over the age of 70 must open a health certificate to fly. The number of searches is 67.76 million. Event fever ★★★★★★★★

　　[rumor]A "warm reminder" appeared in the circle of friends, saying that people over 70 years old (including 70 years old) — — Old people under the age of 80 must provide the original health certificate of the third-class first-class hospital or above, otherwise the airport will not release them. The contents of the certificate include: electrocardiogram, blood pressure and respiratory tract.

　　[Truth]On February 11, Changzhou network police rumored that the news was inaccurate. According to China Civil Aviation Passenger and Luggage Domestic Transportation Rules, there is no special age limit for the elderly to fly. In fact, the regulations of airlines are different. Before the elderly choose to travel by plane, they need to take the initiative to inquire about the relevant requirements of airlines and make preparations before traveling.

　　[routine]On the surface, it is a "warm reminder", but in fact, it is to take different airlines’ regulations on the flight of the elderly out of context and substitute flowers for trees to spread rumors. This kind of absolute "reminder" of the words "must", "must" and "all" should not be trusted, or it is necessary to analyze specific problems and ask relevant departments for verification according to their actual situation before acting.

　　3. The little boy’s rabies attack learned the number of times the dog barked. 47.43 million event heat ★★★★★

　　[rumor]A video circulating on the Internet said that after a boy was bitten by a dog in Yingde, Guangdong Province, rabies broke out and barked like a dog. In the video, the boy with rabies was firmly controlled by three people and kept barking like a dog.

　　[Truth]On March 2nd, Weibo, a network policeman from Qingyuan, Guangdong Province, published an article to refute the rumor that the rumor was a rumor, and the local epidemic prevention department had not received any reports of rabies recently. Subsequently, the network police in many places across the country rumored this matter, saying that the video did not happen locally. On March 8th, Weibo "The Ministry of Public Security cracked down on the four evils", and pointed out that experts in epidemic prevention departments said that rabies patients would have symptoms such as fear of water, fear of light, headache, fatigue and pharyngeal muscle spasm at the initial stage of attack, and eventually died of respiratory or circulatory failure, but they would not stick out their tongues and bark like dogs.

　　[routine]People know about rabies, but they don’t know enough about what symptoms will appear after being infected with rabies. The lack of professional knowledge leads to the emergence of "looking at the text to make sense", thinking that if you get rabies, you will bark like a dog. The boy in the video is in a very painful state, and the rumor spreads by taking advantage of people’s sympathy and fear of rabies, and it becomes a huge whirlpool, which makes more people believe it. When news involving medical, scientific and technological expertise appears, don’t easily judge whether it is true or not, and avoid spreading it around.

　　4. The number of searches for "floating cars" in Gannan area 41.11 million event heat ★★★★★

　　[rumor]The online video shows that two cars suddenly floated when passing through a section of road. It is reported that "the strange phenomenon happened in Gannan yesterday morning. In the afternoon, researchers from the Chinese Academy of Sciences were present, and the armed police blocked the area of 5 kilometers in Fiona Fang. "

　　[Truth]On February 5th, Jiangsu network police denied the rumor through Weibo. After investigation, there were only two Gannan regions in China, namely Gansu and Heilongjiang, but there were no similar incidents in Gannan regions of the two places recently. Experts pointed out that the disappearance of zebra crossings, telephone poles like air, tires as thin as paper and other loopholes in the video revealed that the video was made in the later stage.

　　[routine]Images and pictures will increase credibility, and people tend to "see is believing". If they pay too much attention to the "facts" they see, they will easily ignore the truth and details behind things. The "floating car" does not conform to the principle of gravity. With the development of modern technology, it is not difficult to create special effects in video images. If there are unreasonable things in life, it is better to keep a little doubt, pay attention to the truth behind the incident, and don’t deceive the so-called facts.

　　5. There is snow melting agent in the snow, and the number of searches for eyes injured by playing with snow is 16.48 million. Event heat ★★★★★

　　[rumor]Parents are requested to tell their children that when playing with snow these days, don’t sprinkle snow on each other’s faces, especially on the side of the road. There will be snow melting agent sprinkled by the sanitation department in the snow, which is harmful to the eyes! Those who have children must pay attention!

　　[Truth]On January 4th, Jiangsu network police rumored that "confirmed by many environmental sanitation departments, the special environment-friendly snow melting agent is currently used, which contains special protective agent, and is basically harmless to roads, plants and public facilities, and is mainly scattered in urban trunk roads, parks, communities and slow lanes."

　　[routine]This kind of "well-meaning rumor" is more confusing and will make families with children panic. I’d rather believe that it’s not credible, so that parents will take the initiative to forward relevant comments. In the face of such rumors, relevant departments should not only promptly dispel rumors, but also find out the source and punish them according to law, and relevant departments should also popularize common sense in snow melting agents and other aspects to avoid rumors spreading wider and wider.

　　6. During the free passage period, ETC vehicles will be charged the search times if they don’t get out of the special passage. 16.32 million event heat ★★★★

　　[rumor]During the high-speed free passage of minibus during the Spring Festival, if you enter the high-speed through the ETC channel, you must take the ETC channel to exit the high-speed, otherwise the system will assume that the car has been on the high-speed, and the whole toll will be charged.

　　[Truth]Guilin network police prompt: During the free period, if the vehicle takes the ETC passage entrance to the expressway, but gets off the expressway through the manual passage, the ETC system will not be able to complete a complete transaction, and the owner will not be charged any fees for this passage. When the owner gets on the expressway next time, whether through the ETC lane or the manual lane, the entry information of the current time will be re-entered for the owner’s ETC card, and the last information will be automatically overwritten, and the driving information will be recorded separately.

　　[routine]Old rumors put on new coats, and they came out to fool people by the reason of high-speed free passage on holidays. Rumors related to holidays or seasonality like this are always revived, and they have to "re-emerge" once a year, which is related to personal interests. Every time, some people will believe that netizens should keep their eyes open and don’t be cheated again.

　　7. Adding water to white wine without turbidity is the event heat of fake wine search times of 13.01 million ★★★

　　[rumor]A short video on "How to judge the turbidity of liquor with water and fake liquor" was widely reprinted on the Internet. The video showed that a man compared a bottle of liquor with two other well-known brands, and observed the turbidity phenomenon after adding water, pointing out that "turbid liquor" is grain liquor, and "non-turbid liquor" is "fake liquor, chemical liquor, industrial liquor and alcoholic liquor", while drinking non-grain liquor will lead to headaches and headaches.

　　[Truth]As early as April 2017, the Liquor Professional Committee of China Food Industry Association issued a document denying that "adding water is turbid" is not a scientific method to test the quality of liquor and a standard to judge whether liquor is true or false. If a certain amount of higher fatty acid ethyl ester is added to pure alcohol (or liquor blended with edible alcohol as the main body), it will also be turbid if water is added to reduce the degree. Therefore, the turbidity of the finished wine after adding water is related to the original wine and production technology used in blending.

　　[routine]The two different states produced by simple experiments jump to conclusions. Such rumors are exactly the same as those of "plastic laver" and "cotton floss" that happened before. The rumors are covered with the cloak of "counterfeiting", and the headlines often use inflammatory words to give people psychological hints, mislead netizens, and spread by people’s sense of justice, which is even more confusing.

　　8. WeChat payment code screenshot Stealing property search times 9.39 million event heat ★★

　　[rumor]An article "Urgent! A screenshot of WeChat can brush up your bank card! The article "Tell your family quickly" is widely circulated on the Internet. In this paper, the swindler maliciously deducts money by defrauding the "payment code". To put it simply, this scam is: the scammer asks you to cut a picture of the WeChat payment interface and send it to him. After the scammer gets the screenshot of the payment code, he can immediately spend it.

　　[Truth]On February 23, WeChat "rumor filter" rumored that the news was inconsistent with the facts. As early as 2016, WeChat had cut off the possibility of "sending screenshots of payment codes to others and being stolen" through technical means. Since WeChat was updated to iOS version iOS6.3.22 and Android version 6.3.23 in the second half of 2016, once the payment code is screened, the user will receive a security prompt and the payment code will be invalid immediately. This means that the QR code taken by the user can no longer be brushed, and the scammers have no chance to take advantage of it. Remind users to keep in mind the payment code safety tips, and don’t easily send the payment code of WeChat payment to others in any form, including barcode, QR code and 18-digit code. If you encounter fraud or suspected fraud, you can report it to the public security organ at the first time and report it through the complaint function of WeChat.

　　[routine]The rise of online payment makes people’s transactions more convenient, and it also provides another possibility for swindlers to cheat. This rumor takes advantage of people’s misunderstanding of online payment, and only tells an extreme result. The headline will cause serious consequences, but it does not mention all kinds of preventive measures introduced by relevant payment platforms, exaggerating the danger of online payment, but actually spreading rumors under the banner of reminding. Although the rumor is not credible, it should not be taken lightly. Be wary of those who ask you for passwords and identity information.

　　9. Shanghai bus 50-year-old man beat 8-year-old children 6.25 million times. Event fever ★★

　　[rumor]Post "The bad guys are getting old! A 50-year-old man beat up an 8-year-old child on a bus in Shanghai! ! Mom, the police station fought back! "It’s popular on the Internet.

　　[Truth]On January 17, the Shanghai police issued a notice saying that the content of the post was purely a rumor, and the criminal suspect Jiang, who fabricated the rumor, had been criminally detained according to law. After investigation, Jiang, a 33-year-old Shanghai netizen, posted a message about "an 8-year-old elementary school student was severely beaten by a bus" in a WeChat group of more than 400 people on January 8, and then the chat record was forwarded to the fence network and other online forums. According to Jiang’s account, for the purpose of attracting people’s attention in the circle of friends, he fabricated and compiled false information that an 8-year-old elementary school student was beaten and seriously injured by a bus. The content of the post was completely false, and Jiang confessed to his illegal behavior.

　　[routine]If individuals want to win the attention of others, they will use small things or rumors around them to embellish things they are familiar with, and make up sensational so-called "facts" with emotional titles to arouse public anger or sympathy for communication. For those who deliberately fabricate rumors and spread them, they must be severely punished according to law and sound an alarm to other people who spread rumors and rumors.

　　10 junior high school students set up anti-second child alliance search times 5.49 million event heat ★

　　[rumor]A picture was posted on the Internet, claiming that "recently, a group of junior two students from a middle school in Wuhan formed a ‘ Anti-Second Child Alliance ’ At present, there are 108 members in the alliance, with 50% men and 50% women. Every member can join the club and pay the 200 yuan membership fee … … At present, a large number of single primary and secondary school students want to join the organization. "

　　[Truth]As early as January 20th, 2016, a Weibo account named @ Onion Daily published this picture. In the self-introduction of the Weibo account, it is stated that "our news is fake news anyway". The rumor of the so-called "Wuhan Middle School Students’ Anti-Second Child Alliance" is an "onion news" that has been published (fake news concocted with humor). This spoof old news was once again "fried cold rice" this year.

　　[routine]It was originally a spoof, but it was spread more and more and became a ridiculous rumor, and because the content was related to national policies, it attracted people to believe it. Three people make a tiger, and the more people say fake things, the more "credible" they are. The public must pay attention to careful screening when transmitting information, and then spread it after verification. Don’t spread it blindly to avoid "rumors confusing the public."

　　On October 23-25, 2021, the 4th National College Students’ Skills Competition of Sports Rehabilitation Major and the National College Sports Rehabilitation Major Construction and Development Forum were held in Shanghai Institute of Sport. More than 200 teachers and students from 46 universities across the country met here to meet the professional challenges and competitions of sports rehabilitation skills, and dozens of experts and scholars in the industry gathered together to talk about the construction and development of sports rehabilitation specialty.

　　Chen Peijie, Dean of Shanghai Institute of Physical Education, gave a welcome speech at the opening ceremony of the event. He pointed out that in recent years, the Party and the country have placed health in a more prominent position and included "Healthy China" in the strategic layout of the country’s future development, and sports rehabilitation will certainly play an important role in the construction of a healthy China.

Sticking of skill operation

　　Zhao Bin, chairman of the Professional Committee of Sports Health Care and Rehabilitation of China Rehabilitation Medical Association, mentioned that sports rehabilitation specialty is facing a period of rapid development with both strategic opportunities and challenges, and has great development space in talent supply and demand, professional appraisal and career planning. The purpose of this skill competition is to promote and promote the training of applied talents in sports rehabilitation, and to exchange and display the achievements of talent training in various schools. It is hoped that all participating teams can learn from each other, exchange experiences and share achievements.

　　Wang Jiahong, head of the technical association group of the National College Physical Education Steering Committee, attended the event and delivered a speech. He mentioned that under the background of the integration of physical education and medicine, healthy China, the construction of a sports power and the construction of a socialist modernization power, a higher level of requirements have been put forward for training compound rehabilitation talents in the future. He expressed the hope that this conference will contribute the latest wisdom to the construction of sports rehabilitation discipline system, academic system, discourse system and personnel training system with China characteristics.

　　Fang Guoen, president of China Rehabilitation Medical Association, pointed out at the event that this skill competition is large in scale, high in level, rich in content, lively in form and with many participants. He said that the special committee will, as always, pay more attention to and support academic exchanges, personnel training, scientific popularization and social services, build a high-level and international development platform for sports health care and rehabilitation, and make new positive contributions to sports health care and rehabilitation in China.

　　The contest takes "theoretical written test+skill operation" as the competition mode, focusing on evaluating students’ professional basic theoretical knowledge and basic operation skills. The theoretical written test involves sports anatomy, sports physiology, rehabilitation assessment, sports injuries and related sports rehabilitation techniques. The skill operation is divided into two parts: personal operation skills and teamwork. The investigation contents include sports protection skills, musculoskeletal rehabilitation and exercise prescription for chronic diseases. 46 teams from all over the country completed the competition on the same stage in an orderly manner.

Pre-competition discussion

　　After two days of competition, 15 people won the first prize, 30 people won the second prize and 45 people won the third prize, and 80 instructors were awarded the "Excellent Guidance Award". Twelve universities including Shanghai Institute of Physical Education won the first prize, 17 universities including Chongqing University of Arts and Sciences won the second prize, and 17 universities including Hubei University of Traditional Chinese Medicine won the third prize.

　　During the event, a national forum on the construction and development of sports rehabilitation specialty in colleges and universities was also held. Twenty-five industry experts and scholars from all over the country, through conveying the latest industry trends and development trends, discussed with the teachers and students attending the meeting related topics of great concern, such as professional development, textbook construction, teacher level, talent training, professional qualification, social employment and so on, from the perspectives of specialty and curriculum construction, talent training and scientific and technological innovation, and gathered and exchanged the most advanced professional ideas together.

　　The activity was sponsored by the Professional Committee of Sports Health Rehabilitation of China Rehabilitation Medical Association, undertaken by Shanghai Institute of Physical Education, and co-organized by the Technical Discipline Group of the National College Physical Education Steering Committee and the Shanghai Sports and Health Industry Collaborative Innovation Center.