May 28th, the first day of Shenzhen Auto Show.

In the afternoon, at the "Pioneer Dialogue on Future Automobile Innovation and Integration" officially held by the auto show, there was probably the most intriguing scene of this auto show:

「If it is in committee of 100, Lao Yu said, it is estimated that there will be a lot of shoes thrown up below; Just now, Lao Yu said so, and I kind of want to throw a shoe up.」。

This passage comes from He Xiaopeng, and "Lao Yu" is Yu Chengdong.

When He Xiaopeng said that he wanted to throw Yu Chengdong shoes, he meant that Yu Chengdong had repeatedly "set up the flag" during his speech, or made very exciting speeches by diss traditional car companies and suppliers, such as ".The M7 will completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.」。

In fact, He Xiaopeng’s speech this afternoon was not peaceful. It was also a roar of gunfire, and traditional car companies, new cars and autonomous driving technology companies were all within his firepower.

Look at the car at the auto show, but the auto show is not just about cars. Today, let’s take a look at how the two giants in the field of smart cars portray the general trend of competition in the new automobile era in words.

This is the core evaluation given by Yu Chengdong to the M7, which will debut in June and be delivered in July.

He said that the goal of the M5 project is to benchmark millions of luxury cars, and when it comes to M7, it will naturally become ".Beyond the million-class luxury car」。

Are there any specific competitors? Yes,Toyota Erffa, Lexus LM.

These two models almost dominate the market of luxury MPVs above one million. It can be said that AITO is very confident-but wait, these two models seem to be MPVs?

Yu Chengdong explained that M7, as an SUV, will surpass all luxury SUVs in the million-class and luxury MPV. Moreover, the M7 will not be positioned as a large SUV.Its appearance is very compact, and its interior space is very large. It is a six-seat SUV and very comfortable.」。

How comfortable is it? His exact words were ".We have many new functions, which are the first in the world for leaders and bosses to rest comfortably, even surpassing all luxury SUVs and MPVs.」

In addition, Yu Chengdong also officially announced the launch date of the M5 pure electric version: September, "trying to let everyone drive this car during the National Day".

In addition to preheating M7 and promoting M5, Yu Chengdong also talked about many stories related to the world, and the smart car industry.

First of all, he said that his M5 had been in Shenzhen for so long that he "didn’t refuel once" because both the company and the home can recharge. However, he came back from his hometown for more than 1,400 kilometers during the Chinese New Year. He said that the M5 ran farther than all pure trams, "because I can refuel".

Mentioned, Yu Chengdong stressed that "eating alone" is definitely not the idea of entering the automobile industry. "If it were this idea, we would not have been killed by the United States, and we would have been ruined by others. When making chips, I believed in the global division of labor too much, but there is no regret medicine to sell in the world. "

Secondly, when talking about HUAWEI Inside and Zhixuan, Yu Chengdong said that these two cars were not "made".

Bound M5

However, compared with HI, Zhixuan belongs to deeper cooperation. From the aspects of exterior design, interior design, intelligent cockpit, electric drive system and even sales, Zhixuan partners can cooperate with them.

When talking about "cooperation", Yu Chengdong mentioned that he once drove a car made by his partner. After driving,"Ten thousand alpacas are running in my heart, and I want to swear. It’s a trick design."So which partner will be here?

Finally, regarding smart cars, Yu Chengdong believes that most traditional car companies will eventually die like mobile phones, and a number of new car companies will rise, even though many people can’t imagine this day at all.

Just like who would have thought that Nokia, whose revenue and profit were equivalent to the sum of the last few, would disappear quickly.

As for the reason of driving the wave, Yu Chengdong mentioned a point: At present, the R&D expenses of new car companies (and) are not big, but the software is an important part of the R&D expenses.

There are 10,000 ways to interpret the shoe that He Xiaopeng wanted to throw to Yu Chengdong, but what remains unchanged is that he did say this sentence, and the content of this sentence is indeed "I want to throw shoes to Yu Chengdong".

By the way, He Xiaopeng was throwing shoes almost all the time.

For example, throw it to autopilot technology companies.

He Xiaopeng said that he always believed that L2 to L4 was a gradual process. He made an analogy:"Today, many L4 companies can shoot it in a video, which looks cool. In the second year, you will find that it is still the same, and it will be the same in another year. 」

He believes that a major prerequisite for realizing autonomous driving should actually be "full scene."

On the way to realize the whole scene, it is equivalent to completing the gradual progress from L2 to L4:"Can you open a few roads in the city? Can it be opened in the whole city? Can we open it in the suburbs? Can you cross this city and China to open overseas? 」

In addition to no geographical restrictions, He Xiaopeng also firmly stated that true autonomous driving should have no environmental restrictions. look like"Without GPS, no signal, you can drive in glaciers and snow, and you must drive in the whole area before you can drive automatically.".

Apart from the level of autonomous driving, He Xiaopeng feels that many autonomous driving companies ignore safety.

He said that the car safety factor was designed according to the occurrence of a serious accident in the fifth hour of 10, and then he calmly "killed people": "If you have driven a car, you will know that the fifth power of 10 is not enough at all, because the drivers are uncontrollable and the roads are changing every day. 」

Or, for example, throw it into a pit that you have stepped on in the past.

He Xiaopeng mentioned that he was "cheated" by public opinion at that time: when Tucki was just founded, many people said, "When will you achieve 100,000 vehicles in Tucki?".

He said that at that time, he thought that after accumulating 100,000 vehicles, it proved that this car company already had a good scale and ability. But it was only after he really achieved it that he discovered that 100,000 vehicles were only one of the small milestones, "just one pass".

Finally, mention a number: 30 billion.

He Xiaopeng said that when he said that he wanted to build a car and sell it, he needed at least 20 billion yuan. Now, Tucki has started to go to sea, and he said that going to sea needs at least an extra 30 billion yuan.

In other words, Xpeng Motors needs 50 billion yuan to realize He Xiaopeng’s dream of internationalization.

Do you think it’s much?

In the past decades or twenty years, the atmosphere in the automobile industry was not like this.

Many people have seen the video of BMW spoofing dieter zetsche’s retirement. After returning home in an S-class, dieter zetsche excitedly drove a BMW out of the street-this is already the most intense "diss" in the traditional automobile industry, not even a diss.

Comparing the level of advertising copy is that the way of "arguing" in the automobile industry in the past is completely different from the way of "losing shoes" at every turn.

Why? Because the order is not stable, because the table is being shuffled, it is not known which player will be eliminated, and there is no dealer like Toyota Volkswagen BBA. And because the new era of automobiles is socialized and labeled,

So be sure to talk about the topic, be sure to be hot, and be sure to compare others; So we must fight, not lose, let alone lose.

Debate among Confucianism, in a sense, also represents a hundred schools of thought contend.

Author: Yu Fei, source:Electric planet News (ID:glxsl2017), the original title: "Yu Chengdong said that the M7 hanged a million, and He Xiaopeng wanted to throw shoes."

Xiaomi has always been a cost-effective existence in the mobile phone industry. Although it is gradually developing in the high-end direction, the famous sentence that Lei Jun said that the diaosi won the world has become an inherent impression of Xiaomi. Lei Jun’s unspeakably swearing attribute is quite in line with the style of the leaders of new forces automobile enterprises.

According to the report of Reuters, Xiaomi has obtained the production qualification of new energy vehicles. Lu Weibing, president of Xiaomi Group, also said in May this year that Xiaomi Automobile will be officially listed in the first half of 2024.

According to informed sources, the National Development and Reform Commission approved Xiaomi Company to produce electric vehicles earlier this month. It is reported that Xiaomi Automobile is the fourth enterprise approved by the National Development and Reform Commission since 2017.

As early as August 19th, Lei Jun posted six pictures on social platforms. In one picture, it can be clearly seen that Lu Weibing, president of Xiaomi Group, and others are holding banners that read "Fight for Xiaomi Automobile". The IP address where Lei Jun posted this message is shown as Xinjiang, so many netizens also speculated that this is the first model of Xiaomi to be tested in Xinjiang.

As netizens guessed, a few days ago, the spy photos of Xiaomi’s road test in Xinjiang were exposed on the Internet. Although the current model is still closely disguised, it can be seen from the shape of the slip back, the front lip, and the style of the inner lamp group of the headlight that many details of the previously exposed design renderings have been continued.

In the past, there have been many news about Xiaomi making cars. As early as July 5, Changchun FAW Fuwei Auto Parts Co., Ltd. once said on the interactive platform that the company is actively communicating with Xiaomi Automobile, and many companies have entered the purchasing group of Xiaomi Automobile., as ofOn July 4th, the quotation for the first model of Xiaomi was completed.

At the same time, on July 6, Yachuang Electronics said on the interactive platform that it also indirectly carried out business cooperation with Xiaomi Automobile, which is now in a small batch stage. Later, it was reported that Xiaomi Automobile began to screen the delivery center. Xiaomi Automobile requested that the candidate venue "can provide at least 120 parking spaces" and the construction area "cannot be less than 3,000 square meters".

In mid-July, a group of battery pack information carried by the first model of Xiaomi automobile was exposed on the Internet. The exposure picture shows that the rated voltage of the battery pack is 726.7V, the rated capacity is 139Ah, the battery pack capacity is 101kWh, and the weight is 642kg. It can be inferred that the first model of Xiaomi automobile is likely to support 800V high-voltage fast charging. Although Lei Jun made no mention of the progress of Xiaomi Automobile in his annual personal speech, it can be expected that Xiaomi Automobile is indeed getting closer and closer to us.

N Comments: It is an ironclad fact that Xiaomi builds a car, but I don’t know if the future Xiaomi car can be like its mobile phone, but the flagship configuration only sells cabbage prices. If Xiaomi can do it, it is really another company besides Tesla that can knock down the price of new energy vehicles. But building a car is not building a mobile phone, which I deeply doubt. After all, even if it is ergonomics, it takes a long time to adjust the new power cars in the market now, and there are still many things that are not done well. But in any case, the cross-border car-making of mobile phones, Xiaomi, can go faster than Apple!

　　There was a time when the film and television circle commented that only middle-aged women and aunts were left watching TV dramas. This may not be wrong, because the themes of TV dramas at that stage were mostly mothers-in-law and parents, including court dramas. Therefore, it is normal that the types of TV dramas are narrow and the audience is naturally limited. Recently, the TV series "The Scare of the Deep Sea" is being broadcast. After watching several episodes that have been broadcast, I found that the previous conclusions may be outdated.

　　Judging from what has been broadcast, I think the audience of this play may be wider. Young people chase stars, middle-aged people chase plots, and old people chase history, and they can all get their places.

　　Story is the bone of film and television drama, and the character setting of the protagonist determines the direction of the story structure. The protagonist’s character setting in "Spy Wars: Deep Sea Stings" is quite interesting. The protagonist Chen Shan’s real identity is "touting" in Shanghai. Because he looks like Xiao Zhengguo, a special agent of the Kuomintang military system, he was forced to impersonate a special agent and enter the military system in Chongqing under the deadly threat of Japanese agents. However, Chen Shan never forgot that he was from China. In order to rescue my sister kidnapped by Japanese agents, I had to deal with Japanese agents. Chen Shan finally got in touch with the Communist Party of China (CPC) in Chongqing, under the influence of the national justice and the love and hatred between home and country. Therefore, Chen Shan has four identities in the play: natural Chen Shan, Japanese spy, Kuomintang military intelligence personnel, and underground workers of the Chinese Communist Party.

　　This kind of character setting makes the story clues intertwined and the plot complicated, which increases the difficulty of scriptwriting. For example, Chen Shan, a character, had to complete the task assigned by the Japanese spy department in order to save his sister from Japanese spies, but he didn’t want to hurt his country and people. Chen Shan’s every action, in the words of Zhang Li, the heroine in the film, is like gambling. Keep the audience in the plot: what to do next? Zhang Li, as a member of the Chinese Communist Party who entered the military system, found Chen Shan strange and had doubts about Chen Shan. Even if Chen Shan helped her out of danger, she remained vigilant about Chen Shan’s true identity and true purpose. It is not Zhang Li’s choice to expose Chen Shan. It is a severe test for Zhang Li how to borrow Chen Shan and finally turn it into the Communist Party of China (CPC)’s overall anti-Japanese service while ensuring his own safety. As for Zhou Haichao, Xiao Zhengguo’s former colleague in the military system, there are also many clues in the play. Zhou Haichao has personal selfishness and ambition to make a fortune, and Xiao Zhengguo is his biggest obstacle. Coupled with Zhou Haichao’s own fatal weakness, when the fake Xiao Zhengguo returned to the military system, Zhou Haichao naturally regarded Chen Shan’s fake Xiao Zhengguo as the main object of prevention and suspicion

　　In several episodes that have been broadcast, the writers and directors have explained the plots and clues in an orderly and calm way, without feeling messy, vague and blunt. The actor’s performance is also in place. Although the play uses voiceover, which is rare in film and television dramas, in order to express the special field of intelligence front, voiceover can play the role of making the finishing point and connecting the preceding with the following, and can also make the plot more clear and concise. At this point, the audience has reason to expect the fate of the characters in the play and the subsequent plot development.

　　"Spy Warnings in the Deep Sea" is also one of the shows of film and television works for the seventieth anniversary of the founding of New China. However, for a long time, there has been a misunderstanding among some literary and art workers that works that promote the main theme are not effective. It seems that what is popular in the market can only be gag and crooked works. Literature and art should not be slaves of the market, and should not be covered with copper odor. Excellent literary and artistic works, it is best to be successful in thought and art, and to be welcomed in the market. " This truth is not complicated. Only when literary and artistic works are loved by the audience can the audience be educated.

　　Judging from the part that has been broadcast, The Deep Sea Sting of Spy Wars has handled this issue well. War of Resistance against Japanese Aggression is a common theme in literary and artistic works. Historically, in order to invade and occupy China in modern times, Japan collected a lot of information about China from before the Sino-Japanese War of 1894-1895. We cannot overestimate the detail, depth and comprehensiveness of Japanese intelligence espionage in China. The wolf ambition of Japanese militarism is also evident from the thoroughness and sufficiency of its espionage work. This historical fact is integrated into the play, which makes the story thrilling, tense and dangerous, and it is often unexpected, ups and downs and reasonable, which can arouse the audience’s expectation.

　　War of Resistance against Japanese Aggression is an arduous and complicated historical task for the Communist Party of China (CPC). Resolutely resisting Japan is the first principle. Under this principle, it is also necessary to obtain Japanese intelligence, which highlights the importance of Chen Shan. How to counter Chen Shan requires both courage and skill for the Chinese Communist Party’s intelligence system. In addition, during War of Resistance against Japanese Aggression, the Communist Party of China (CPC) had both cooperation and struggle with the Kuomintang. Therefore, "The Scare of the Deep Sea" can present the complexity of history to today’s audience through a special character and a story in a special environment. It should be said that the starting point is well grasped. The primary value judgment of every choice of the positive characters in the play is patriotism and national interests, which makes the tone and main line of the whole play reliably guaranteed.

　　There is another feature of the play that gives me further suspense. The protagonist Chen Shan himself is from Shanghai. The first few episodes of the story took place in Shanghai, and there were many lines in Shanghai dialect and Shanghai accent in the play, which made me a Shanghainese sound very kind. Due to special historical reasons, Shanghai has always been a hot spot on the intelligence front in the modern history of China. All kinds of forces at home and abroad, without exception, regard Shanghai as an important place for obtaining and transferring information. Even during War of Resistance against Japanese Aggression, Shanghai was occupied by the Japanese, and it was no exception. Therefore, although the story is now transferred to Chongqing, the wartime capital of the Kuomintang, it remains to be seen whether the follow-up plot will return to Shanghai.

　　Finally, I want to say that no matter what age you are, you should not regret chasing this drama. (Liu Yang)

　　China Youth Network, Beijing, October 21st "It’s not that I’m not sleepy. I just want to wait. As for what? I don’t know, I just want to wait. "This passage has become the mantra of many college students. And this "wait", most of them are brushing their mobile phones. So, how long do college students surf the Internet on their mobile phones every day? What are you mainly doing? Are you worried about network security?

　　Recently, China Youth Network Campus News Agency conducted a questionnaire survey among 1,220 college students around the country. The results show that more than 40% of students surf the Internet for more than 5 hours every day, and more than 80% of students surf the Internet mainly for social chat. Most students think that surfing the Internet by mobile phone makes mobile payment, information acquisition and social communication more convenient. Nearly 90% of students are worried about network security, and most students expect the network speed of 5G to be faster and more convenient for study and life.

　　The picture shows the proportion of college students’ mobile phone surfing time every day. China Youth Network reporter Li Huaxi cartography

　　Over 40% of students surf the Internet on their mobile phones for more than 5 hours every day, and over 80% of students mainly chat socially.

　　Wu Lin, a student of Sichuan Agricultural University, uses his mobile phone to surf the Internet every day for about 6 hours. "It has become my habit to brush my mobile phone when I wake up every day. Now surfing the Internet is a daily need. I feel that I don’t have much to do except surfing the Internet. I like chatting, watching news and playing games online when I have no classes. I can’t stop playing my mobile phone."

　　Like Wu Lin, there are not a few college students who have the habit of surfing the Internet for a long time. According to a survey conducted by a reporter from China Youth Network, 41.56% of college students spend more than five hours on their mobile phones every day. When surfing the Internet, 83.93% of the students mainly chat socially, followed by consulting materials and listening to songs, accounting for 62.46% and 58.61% respectively.

　　"I am deeply dependent on the Internet, partly because of my shortcomings in social skills." Joline, a student of Northwest Normal University, told reporters that she is introverted and unwilling to communicate face to face. She can express herself more directly and accurately online. She will keep a diary on the trumpet in Weibo, and what she is embarrassed to say in person can be expressed by WeChat. "Besides, I can also tell my story with strangers through Zhihu."

　　The picture shows the proportion of college students’ mobile phone surfing behavior. China Youth Network reporter Li Huaxi cartography

　　Mobile Internet access makes mobile payment, information acquisition and social communication more convenient.

　　So what convenience does mobile Internet access bring to college students’ daily life? In the survey, China Youth Network reporter found that most of the students interviewed thought that surfing the Internet by mobile phone made mobile payment, information acquisition and social communication more convenient, accounting for 90.25%, 80.49% and 78.52% respectively.

　　"Now you don’t have to bring cash when you go shopping. It’s really convenient to pay by QR code." Zhao Tingting, a student at Guilin University of Technology, said that it used to be troublesome to use cash for shopping. Now, with mobile payment, the mobile phone can scan the code to pay, which not only saves a lot of time, but also brings great convenience to life.

　　Chen Yixin, a student at Chengdu University of Information Science and Technology, told reporters that after going to college, she often chats with her parents online. "Sometimes I use WeChat videos, and it is very convenient to contact them anytime and anywhere even if I don’t go home." She also said that now she mainly watches news through Weibo and news apps, so she can keep abreast of the latest hot events, which is very fast.

　　The picture shows the proportion of convenience brought by mobile internet access to life. China Youth Network reporter Li Huaxi cartography

　　Nearly 90% are worried about network security, and most students expect 5G network speed to be faster and study and life more convenient.

　　Xie Wenyi is a student of Shandong University of Technology, and he attaches great importance to network security. "I have learned that bank card deposits may be stolen by clicking on the link to help bargain, which makes me very worried about network security." In order to avoid the disclosure of personal information, he will be more cautious when registering his account. He told reporters that many friends around him have fallen into the trap of online fraud, so they must strengthen their prevention.

　　The results of this survey show that 88.03% of the respondents are as worried about network security as Xie Wenyi. In addition to network security issues, 5G has also become a hot topic this year. When talking about the expectation of the 5G era, 87.38% of the respondents hope that 5G will make the network speed faster, and secondly, it will make the study and life more convenient and the video quality clearer, accounting for 86.64% and 71.31% respectively.

　　Hong Yumin studied in Hope College of Southwest Jiaotong University, and she needed to surf the Internet frequently for professional reasons. When talking about 5G, she said that 5G is a "good medicine" for architectural drawing. It doesn’t take a long time to download the software installation package, which greatly shortens the students’ drawing time. Compared with 4G, 5G is more stable and not easy to get stuck. When drawing, you don’t have to worry about network failure, which can guarantee the smooth birth of the work.

　　The picture shows the proportion of college students’ expectations for 5 G. China Youth Network reporter Li Huaxi cartography

　　Teachers in colleges and universities suggest that Internet surfing time should be arranged reasonably and network security protection should be done well.

　　Yang Mei, an administrative teacher at School of Information Engineering, Sichuan Agricultural University, believes that college students spend more time on the Internet than study time. Although this has become a common phenomenon, students are advised to pay attention to study. "At present, many students will become very anxious when they leave their mobile phones. In fact, students will make good use of the Internet to arrange their free time and pay more attention to WeChat official account and online classes related to their majors or employment, which will be helpful for future postgraduate entrance examinations or job hunting."

　　"Don’t easily click on pop-up web pages or unreliable advertising links shared by others, which are likely to contain viruses. When surfing the Internet in Internet cafes outside, don’t connect your USB flash drive, mobile phone and other things containing important personal information to your computer, which is easy to cause network security problems." At the same time, as the class teacher of the students, Yang Mei recommends students with poor self-control to use professional APP for entertainment time management, hoping that students can concentrate on their studies and focus on their studies.

　　This semester, Fan Yingjie, a teacher of Marxism College of Chengdu University, asked students to strengthen self-discipline, stay away from the internet at least half a day to one day in class and at ordinary times, and learn to control themselves. She hopes that through these ways, students can understand that instead of constantly paying attention to other people’s lives through mobile phones, it is better to live their own lives and do their own things in a down-to-earth manner.

　　Fan Yingjie also mentioned that regarding the issue of network security, the relevant state departments released a lot of warning case materials when promoting network security, hoping that students would learn more about it. "When using mobile phones or computers to surf the Internet, students should not randomly click unfamiliar links to avoid revealing personal information on the Internet, and try their best to do network security protection." (At the request of the interviewee, the names of the students in this article are all pseudonyms.)

　　(Reporter Li Huaxi correspondent Yang Qing)

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

Read the original text

　　At present, the situation of epidemic prevention and control in China continues to improve, and foreign epidemics spread rapidly. "External defense input and internal defense rebound" has become the focus of epidemic prevention and control in China. Can I take off my mask now? How contagious are asymptomatic infected people and relapsing patients? Will pets spread viruses? Recently, Zhong Nanshan, an academician of China Academy of Engineering, responded to the hot issues of epidemic prevention and control.

　　It’s not time to take off the mask yet.

　　Zhong Nanshan:At present, the situation at home and abroad is very different. China has entered the second stage of the epidemic because of its decisive measures, while other major countries are still in the first stage of the outbreak and are still climbing up. This means that the probability of human-to-human transmission is very high, and the number of confirmed cases increases very quickly.Wearing a mask is still an important means of self-protection, but it is not necessary to wear it in areas where the epidemic situation is not serious, places with few people or open spaces.

　　Wuhan has passed the customs, but there is still the next pass.

　　Zhong Nanshan:After the outbreak, the central government took decisive measures to control Wuhan’s urban traffic, and it was very successful to take measures to prevent and treat it in other places. In the history of epidemic prevention and control, this is also a feat. However, there are still two tests: one is how to prevent and control while returning to work, and the other is the "external defense input" barrier.At present, foreign epidemic situation is still at the peak, and some coastal cities in China, which have close communication with foreign countries, are easily "involved", and then some epidemic situations occur.It can be said that the next "pass" of Wuhan is also the "pass" of the whole country, and it needs to pass through various prevention and control measures.

　　3. It is very unlikely that foreign imports will cause a second outbreak in China.

　　Zhong Nanshan:There are actually two questions about whether the overseas epidemic will cause a second outbreak of the domestic epidemic: first, whether the imported cases have spread, and second, whether they will break out in the process of spreading. The risk of transmission of imported cases definitely exists, especially cases with positive nucleic acid test or symptoms of infection, which are highly contagious and will cause virus transmission. At present, the mass prevention and control in China has been sinking into the community, and community residents have a strong sense of self-protection, such as wearing masks and keeping a distance from others. Once someone has symptoms such as fever, he can report or accept diagnosis quickly, and then isolate.On the whole, the risk of community transmission certainly exists, but the probability of the second wave of outbreaks in China is very small.

　　It is too early to talk about the "turning point" of the global epidemic.

　　Zhong Nanshan:Globally, the original "epicenter" of the epidemic was in Europe, especially Spain and Italy, and now it also includes Germany, France and Britain.The biggest problem at present is the United States. In the past week, the number of confirmed cases in the United States has increased at a rate of 10,000 to 20,000 per day. It is too early to predict when the global epidemic will have an "inflection point".It can be said that whether there can be an "inflection point" mainly depends on whether governments can intervene strongly. There are many unpredictable factors in other countries. According to the current situation, I am afraid it will take another two weeks.

　　5. The proportion of asymptomatic infected people in China will not be large.

　　Zhong Nanshan:Asymptomatic infected people do not appear out of thin air, but usually appear in two groups: first, people who have not shown symptoms for the time being but may have been infected in areas with relatively serious epidemics; The other is the close contacts of the confirmed cases, and their proportion is relatively small. Asymptomatic infected people also have two concepts. One is that they have no symptoms at first, but then they will gradually develop into symptoms. Such patients are definitely contagious; The other is that during a long observation, there is no symptom all the time, but the nucleic acid test is positive. We are studying the infectivity of such patients.However, according to the characteristics of Covid-19, once symptoms appear, it is more contagious, so it is correct to isolate asymptomatic infected people for observation.

　　6. Most patients with relapse are not contagious.

　　Zhong Nanshan:Generally speaking, most patients with relapse are not contagious. Most of the so-called multiple positives are fragments of nucleic acid, not the virus itself.We need to pay attention to two situations. The first is whether the patient has a relapse. If the patient produces strong antibodies, he will not be infected again. As for whether patients with relapsing yang will be transmitted to others, it needs specific analysis. Generally speaking, nucleic acid fragments are not contagious. Some scholars have cultivated throat swabs and secretions of patients with relapsing yang, but they have not cultivated viruses. The second situation is that patients have many basic diseases, but their symptoms have improved and they have not fully recovered. These patients cannot rule out infectivity.

　　7. There is not enough evidence of "influenza" in COVID-19.

　　Zhong Nanshan:At present, there is not enough evidence of COVID-19’s "influenza".Unless there is such a rule in virus transmission: its infectivity is still strong, but the mortality rate is getting lower and lower. In this case, it is possible to exist for a long time. We now need to make long-term observation and master sufficient data and cases before we can draw such a view. Under the present circumstances, I don’t think this prediction will come true.

　　8. It is too early to draw conclusions about animal-to-animal transmission.

　　Zhong Nanshan:It remains to be seen whether some animals such as dogs, cats and tigers are positive for nucleic acid detection, which is caused by pollution or infection. Some animals originally carry some viruses, which may not be symptomatic or contagious.It is too early to conclude that Covid-19 in these animals can infect both humans and animals, and both can cause diseases.

　　9. Some effective drugs have been found, but there is no specific drug yet.

　　Zhong Nanshan:Some drugs we are testing now (such as chloroquine phosphate) are definitely effective. We are summarizing them and will announce them soon. There are also some Chinese medicines (such as Lianhua Qingwen), which we have not only done in vitro experiments, but also found in P3 laboratory (the third-level laboratory of biosafety protection) that their antiviral effect is not strong, but their anti-inflammatory performance is outstanding, and the relevant experimental results will be published soon. In addition, there is Xuebijing, a traditional Chinese medicine. Its main components include safflower, salvia miltiorrhiza, radix paeoniae rubra, etc. It is used to promote blood circulation and remove blood stasis, but it is also effective in the treatment of severe patients. We are summarizing the situation of these drugs.

　　10. The vaccine will not be on the market soon, and the vaccination depends on the situation.

　　Zhong Nanshan:Vaccine is very important to really end the epidemic. Now all countries are developing it at the fastest speed, but I don’t think it can be made in three or four months. In addition, according to the experience of fighting SARS, removing the intermediate host can also block the spread of the epidemic. At present, we are not clear about the transmission chain in Covid-19, and it is also important to cut it off after it is clear.Put all your hopes on the vaccine, and all other methods are negative. Moreover, after the vaccine comes out, it is impossible to be perfect at once. The susceptible population can be vaccinated, but it is not necessary for everyone to be vaccinated.

　　11. Group immunization is the most negative practice.

　　Zhong Nanshan:The most negative way to deal with the epidemic is the so-called "group immunity", which was the idea more than 100 years ago.At that time, human beings had no choice but to let the virus infect them, and those who survived the infection naturally got antibodies. I don’t agree to deal with Covid-19 in this way again. In the past 100 years, mankind has made great progress, and there are many ways to prevent it, so there is no need to use natural immunity or group immunity.

　　12. The most worth sharing experience of the "epidemic" in China War is execution.

　　Zhong Nanshan:China War "epidemic" mainly took two measures: first, blocked the outbreak area and blocked the spread; The second is grassroots group defense and group governance. Now there are two core points of prevention and control: one is to keep a distance, and the other is to wear a mask.

　　So,China’s most shareable experience is execution.. The medical level and technical strength of many countries are much higher than that of our country. The reason why we were caught off guard in the face of the epidemic was because we were not prepared mentally and did not take decisive measures, which led to the infection of many front-line medical personnel. Once this line of defense collapses, it is easy to get out of control.

　　(People’s Daily client)

　　Liu Haiming (Professor and Doctoral Supervisor of Chongqing University)

　　This year’s "Government Work Report" of the State Council clearly stated: formulate policies to support the high-quality development of the digital economy and carry out the "artificial intelligence+"action.

　　AI technology is empowering various fields, and the resulting economic and social benefits are also considerable. In the iteration of AI technology, no one can accurately predict how much potential of this kind of technology has not been tapped. While AI scientists continue to make agents more "smart", the security issues related to this technology have also become a public topic.

　　At the National People’s Congress this year, Qi Xiangdong, a member of Chinese People’s Political Consultative Conference, paid attention to the innovation and development of "AI+ security", and gave detailed answers on how to deal with information security and cyber security threats in the AI era. Sharla Cheung, a deputy to the National People’s Congress, proposed to strengthen the safe application of artificial intelligence technology, accelerate the legislation of the Artificial Intelligence Law, and build a security barrier for key information infrastructure.

　　The suggestions put forward by the deputies for the safety of artificial intelligence applications may rise to the mandatory protection of the safe application of artificial intelligence through legislation. This also shows that a consensus on the safe application of artificial intelligence is taking shape.

　　Just last week, Musk filed a lawsuit against altman and OpenAI, accusing the defendant of forgetting the core part of OpenAI’s established mission, that is, developing useful and harmless artificial general intelligence. Facing the accusation, altman promised that OpenAI’s mission was to "ensure that artificial intelligence benefits all mankind".

　　The anxiety and anxiety about the application of AI technology coexist at home and abroad, which is the normal consideration of human beings for their own interests and security. People put forward the vision of "responsible AI", which also aims to relieve the worries of applying this technology. As for why such worries are difficult to rule out, it lies in the uncertainty of its future development, which makes more people worry. Some people even think that "from the development of AI, we can see how small human capabilities are, and it is only a matter of time before machines surpass people."

　　The biggest hidden danger in the world is ignorance or indifference to risks. When the safety of artificial intelligence has become a global public topic, there are many voices at home and abroad to legislate for the development of artificial intelligence. This sense of hardship is gratifying. Since the sense of urgency has generally awakened, when the whole society holds a "so-called" attitude towards the security of artificial intelligence, why not worry that "responsible AI" will not turn from a vision into a reality?

　　To turn "responsible AI" from a vision into a reality, it needs to go through an indispensable trilogy, and gradually implement it from the most basic safety awareness to specific actions in pursuit of safety.

　　From vision to reality, "responsible AI" requires human beings to know what true self-love is. Artificial intelligence technology is an invention of human beings, and the value of agents lies in benefiting human beings. The more useful it is to human beings, the more worthy of being loved by human beings. To do this, it is very few scientists who need to love themselves and master the iterative "button" of AI technology. Such "leaders" really know how to love themselves, that is, their inventions deserve to be loved by the world, and they deserve to be loved by others because of their technical contributions.

　　Judging from Musk’s legal challenge to altman, the significance of this lawsuit lies in teaching the technical "head" who has mastered the "button" of AI development to learn true self-love. They know true self-love, and the public’s worries about the safety of AI technology are much less.

　　From vision to reality, "responsible AI" requires human beings to know what real self-discipline is. Self-love is formed in the process of self-control, and a person who loves himself morally must be a truly self-disciplined person.

　　"Responsible AI" has become a global public topic, because people who master the "button" of AI development technology pursue technology iteration in technology research and development, which invisibly ignores the consideration of AI security issues. Without such security considerations, the speed of AI technology has gone up, but this technology may also be out of the moral reins, forgetting that technology is to benefit human society, not to add to human society.

　　Self-discipline is the rule that people make for themselves. In the AI technical team with self-discipline, "responsible AI" means that the design of agents must be equipped with heavy security constraints. Once an agent has the possibility and risk of hurting human emotions or interests in operation, it must be able to stop such behavior tendency. This tendency seems to be an agent’s own business, but in fact it can only be an agent designer’s self-discipline problem.

　　Only those who create agents are strict with self-discipline, regard the safety of users as their own safety, and "don’t do to others what you don’t want them to do to you", can they make AI "responsible" first when designing agents.

　　From vision to reality, "responsible AI" requires the whole society to have a sense of responsibility.

　　Responsibility is a kind of compulsion. Through external legislation and effective litigation, institutions and individuals who do not know how to love themselves in technology research and development gradually learn to love themselves. Through moral consciousness, more researchers of artificial intelligence technology will establish a sense of responsibility for technological development, and more people of insight, including public figures like NPC deputies and CPPCC members, will constantly appeal to scientists, technical experts, entrepreneurs and the whole society to attach great importance to AI security issues. The stronger the sense of responsibility, the safer the future AI will be.

　　To make AI "responsible", human beings need to consciously take responsibility first. The vision picture of AI security has been slowly unfolding, and it is not far to expect "responsible AI" to become a reality.

Special feature of 1905 film network On the occasion of the 90th anniversary of the Oscars, 1905 Film Network and China Film Report, together with 12 senior film critics (11 were present in this issue), launched the Oscar Film Handbook, which gave exclusive and authoritative ratings and comments on the nine films nominated for the best film this year, so that fans of all departments could know and participate in the annual Oscar feast for the first time.

This manual will be continuously updated from February 27th to March 3rd, and the last issue will bring you scores and comments. If you want to know all the ratings of 9 nominated films by 12 senior film critics in China, please continue to pay attention to China Film Report WeChat WeChat official account.

What fans are worth looking forward to is that at 7:00 on March 5, 2018, the 1905 movie network will broadcast the Oscars live all the time. This is the best gift for fans and also a feast for the giants of movies.

The 11 senior film critics invited by the Oscar Film Handbook (in no particular order) are:

Chen Shiya, Executive Editor of Global Screen

Zeng Nianqun, Executive Editor of Youth Film Handbook

Deputy Editor-in-Chief, Content Department, Laoyang Time Network

Editor-in-Chief of Xiaoqi Iqiyi Film Channel

　Editor-in-Chief of A Lang’s Watching Movies magazine.

Huang Zhuo Sina Entertainment Film Team Leader　

Zhou Liming film critic

Sairen film critic

Cui ting film critic

Yabo’s Gun Draft

Qi Zheng’s China Film Report is an international senior editor.

Scoring rules: Each shortlisted film is divided into seven items: director’s technique, script, art direction, photography, editing/sound editing, soundtrack/sound effect and performance, with a total score of 35 points for each item.

Call Me by Your Name

Director: Luca Guadagnino
Screenwriter: james ivory/Andre Simon
Starring: Timothée Chalamet/armie hammer/michael stuhlbarg/amira casar/Esther Garrel
Type: Plot/Love　　 　
　 　 　　Language: Italian/French/German/English

Zeng Nianqun (Executive Editor of Youth Film Handbook):

This is not so much a story of transgender love as a budding fairy tale of youth. The film releases all kinds of beauty in youth with some kind of tolerant love, and explores the possible truth in the emotional world with some kind of tossing and turning, even if it is only a cross section of youth and a slice of life. There is no trace of any routine in the whole story. The director presents a warm and beautiful emotion with the brushwork of prose poetry. The scheduling of characters is smart and rich, and the grinding of emotions is delicate and touching. At that time, there were universal values in Ang Lee’s novels, and at the same time, there was no lack of emotional curiosity. The universal values presented in Please Call Me by Your Name were more peaceful and equal.

Zhou Liming (film critic):

There is almost no drama conflict in a small and fresh romantic film, but the advantage lies in the delicate description of the characters’ psychology, and the performance of this kind of juvenile feelings and small waves depends to a considerable extent on the temperament and performance of the actors. Of course, the openness of parents is also contrary to the routine. Although the film is full of youthful hormones, in fact, the attraction of the story mainly comes from IQ, the so-called "sapiosexual", which is popular in recent years.

Sai Ren (film critic):

It’s just a paradise. You’re so sweet, you’re so boring. It’s a film that relies too much on manners, emphasizing emotion and neglecting emotion.

Yabo (Gun Draft):

The film spent a lot of space to pave the way for the two, but it still failed to capture the natural state of emotional arrival. Too much trivial and useless space seriously affects the overall texture, and all kinds of soft sound paintings also make "Please call me by your name" like a glass ball soaked in a honey pot, which looks very sweet and even full of pure beauty, but in fact it is very illusory and fragile. That summer time in Italy was too sweet and greasy, as if it was just to complete an emotional dream of narcissism. On the contrary, the scene at the end is even more touching: the snow is falling, and a handsome boy is crying under the reflection of the fire. He doesn’t have to talk, but it is better than a thousand words.

Chen Shiya (executive editor of Global Screen):

I was lucky enough to watch "Please Call Me by Your Name" once on the big screen, and the effect was quite pleasing to the eye. In particular, the natural scenery and music in the Italian countryside brought out the best in each other, and the splendor, laziness and melancholy in the sun seemed to break out. Among the nine nominated films, Please Call Me by Your Name stands out for its freshness and sweetness, but it is also like a mini swimming pool where two leading men play. The story and theme are small and shallow. It is not as heartbreaking and bitter as Brokeback Mountain, but with "beauty"+"beauty"+"music", the audience secretly breeds pity and sympathy for the leading role.

A Lang (editor-in-chief of Watching Movies):

As far as the film is concerned, "Please call me by your name" is only as good as the general level. What’s really good about it is that it depicts emotions as accurately as Swiss watches. The body is an adult, but the heart is still a child. "When we think we are already quite important to the world, in fact, the world is just ready to forgive our naivety."

Seed of love is the most beautiful time in my life, but it is just the soft light of time. The real seed of love is not beautiful, but asymmetrical distortion everywhere.

Emotionally for the first time, many things are the opposite. The act of love is not closeness, but alienation. Love, pain, and sweetness are only accidental gifts. But the occasional sweetness outweighs all the pain. When you love, you are more timid and bolder than ever. He is the whole world, and the world becomes redundant.

By the fire that winter, Elio cried and laughed for a while. In these short minutes, he spent that summer again.

Xiao tuo (editor-in-chief of iqiyi movie channel):

Summer pure love movies, love as beautiful as fairy tales, even beyond gender, like all the first love stories in the world, full of temptation and collision, beauty and nostalgia. The story was built in Italy in the 1980s. In the utopian spiritual world of middle-class intellectuals, there was no outbreak of AIDS, no worldly annoyance, no ethical discussion. In the summer sunshine, people stopped to eat and drink, and talked about love leisurely. The story was far from the world, so it was beautiful and convincing, and the audio-visual language was perfect, such as watching the clean stream.

Lao Yang (Deputy Editor-in-Chief of Time Network Content Department):

The film’s interpretation of first love, memories, adolescent growth and family education is free from the bondage of sexual orientation. Oliver, an American college student, met Elio, a 17-year-old Italian boy, and a feeling worth remembering for a lifetime grew wildly this summer. The audio-visual of the film is both simple and aesthetic, which accurately captures the delicate psychology of the teenager who yearns for love with hormone generate.

The film capture a deep sense of nostalgia in that 1980s, and vaguely reveals the metaphysical intellectual inter. At the end of the film, the words of the hero’s father are universal: "If there is pain, take care of it; If there is a flame, don’t put it out. "

Huang Zhuo (head of Sina Entertainment Film Group):

There is not much dialogue in many places, but the lens design is very painstaking. A hazy first love of a teenager, a balance between unspeakable shyness and passionate emotion, mobilized the audience’s emotions to rise and fall with the development of the plot through the performance, editing and soundtrack of the actors.

The small town in Italy in summer is also very eye-catching in the camera, and everyone in the movie is very cute and everything is very beautiful.

Cui Ting (film critic):

Please call me by your name is a very beautiful film, the story is relaxed and relaxed, the characters perform hard, the script, performance and editing are all good, but not the best, that’s the problem. Because it is so excellent, other films always expose their shortcomings at once, and they can only feel that they are born with Yu and He Shengliang. The film itself is good, but the opponent is too strong.

Qi Zheng (international senior editor of China Film Report):

Director Luca Guadagnino has created a very romantic dream town, where there are throbbing first love, hot youth, painful parting and growing bitterness. Everything is reverie and yearning. The use of the lens and the choice of the soundtrack make the film full of spirituality. Although the pattern of the story is very small, and there is no deeper discussion like similar topics in the past, perhaps Luca Guadagnino wants to express his pure love for the film art, just as the film name is gentle.

　　The Asian Games in Hangzhou will be held from September 10th to 25th this year. Yesterday (March 31st), Shaoxing Baseball Sports and Culture Center and Shaoxing Ke Qiao yangshan Rock Climbing Base passed the functional acceptance of the competition. So far, after nearly five years of construction, 56 competition venues of Hangzhou 2022 Asian Games and Asian Paralympic Games have been fully completed and passed the comprehensive acceptance of the event functions. Among the 56 venues that have been completed and accepted by the competition, the Hangzhou Olympic Sports Center Stadium, which hosted the opening and closing ceremonies and track and field events, has attracted much attention from the outside world. What is the current situation of this venue?

　　First Prize of "Big Lotus" National Science and Technology Progress by Qiantang River

　　The steel consumption of 28,000 tons is less than that of a stadium of the same size.

　　Headquarters reporter Gao Wei:Hangzhou Olympic Sports Center Stadium looks like a "big lotus" from a distance. It consists of 28 petals of Da Lian and 27 petals of Nelumbo. In order to support this design, architects have made several rounds of optimization. After improvement, the steel consumption of Hangzhou Olympic Sports Center Stadium is only 28,000 tons, which is one third less than that of the same size stadium. Thanks to this design, Hangzhou Olympic Sports Center Stadium won the Luban Award, the highest award in the field of architectural design in China, and the first prize of national scientific and technological progress.

　　It can accommodate more than 80 thousand people and will produce 48 gold medals here

　　Hangzhou Olympic Sports Center Stadium can accommodate more than 80,000 people, where the opening and closing ceremonies and track and field events will be held. It is estimated that more than 700 athletes from 45 countries will participate here, and a total of 48 gold medals will be produced.

　　The first batch of volunteers entered the venue for training.

　　Today (April 1st), the "Big Lotus", which passed the functional acceptance of the competition, welcomed the first batch of volunteers to step on the spot and train. On the playground, volunteers are putting up street signs and run-up devices for track and field. In the audience, volunteers are practicing how to guide the audience to find their seats. Volunteers navigate through smart applets to help the audience find their seats accurately.

　　Hangzhou Olympic Sports Center Gymnasium: Feel the wonder of "ice basket conversion"

　　Green, intelligence, frugality and civilization can be said to run through all aspects of the construction of 56 competition venues in Hangzhou Asian Games. Hangzhou Olympic Sports Center Gymnasium is the venue for holding the basketball finals of the Asian Games. Let’s look for the "bright spot of wisdom" ↓

　　A hockey game was held in this concrete field not long ago, and through one-click "ice basket conversion", ice events and basketball games can be seamlessly switched.

　　From the concrete floor to the ice surface and then to the basketball court, the secret of realizing the "ice basket conversion" lies in the ice-making pipeline embedded in the underground of the venue. When ice is needed, the staff will install a circle of boundary wall in the site and continuously cool the ground inside the boundary wall through the ice-making pipeline.

　　Liu Yang, a staff member of the Games Activity Department of Hangzhou "Asian Games Pavilion 3" operating company:The temperature of the concrete floor has dropped to MINUS 10 degrees Celsius or MINUS 8 degrees Celsius. As soon as water is spilled, it will freeze. The staff kept sprinkling water on it and then made ice. When the ice reaches the required thickness for the competition, the process of making ice is completed.

　　When the ice competition is completed, the scene can quickly realize the "ice basket conversion" without melting the ice.

　　Liu Yang, a staff member of the Games Activity Department of Hangzhou "Asian Games Pavilion 3" operating company:Just remove the boundary wall, then spread the thermal insulation carpet on the prepared ice surface, and then splice the basketball wooden floor on the thermal insulation carpet, so that this ice hockey venue can be transformed into a basketball competition venue, and the conversion can be completed in 6 to 8 hours.

　　In addition to the efficient "ice basket conversion", the staff can also check the situation in every corner of the venue in real time through the visual operation and maintenance management platform system, understand the operation situation and adjust it at any time.

　　On October 23-25, 2021, the 4th National College Students’ Skills Competition of Sports Rehabilitation Major and the National College Sports Rehabilitation Major Construction and Development Forum were held in Shanghai Institute of Sport. More than 200 teachers and students from 46 universities across the country met here to meet the professional challenges and competitions of sports rehabilitation skills, and dozens of experts and scholars in the industry gathered together to talk about the construction and development of sports rehabilitation specialty.

　　Chen Peijie, Dean of Shanghai Institute of Physical Education, gave a welcome speech at the opening ceremony of the event. He pointed out that in recent years, the Party and the country have placed health in a more prominent position and included "Healthy China" in the strategic layout of the country’s future development, and sports rehabilitation will certainly play an important role in the construction of a healthy China.

Sticking of skill operation

　　Zhao Bin, chairman of the Professional Committee of Sports Health Care and Rehabilitation of China Rehabilitation Medical Association, mentioned that sports rehabilitation specialty is facing a period of rapid development with both strategic opportunities and challenges, and has great development space in talent supply and demand, professional appraisal and career planning. The purpose of this skill competition is to promote and promote the training of applied talents in sports rehabilitation, and to exchange and display the achievements of talent training in various schools. It is hoped that all participating teams can learn from each other, exchange experiences and share achievements.

　　Wang Jiahong, head of the technical association group of the National College Physical Education Steering Committee, attended the event and delivered a speech. He mentioned that under the background of the integration of physical education and medicine, healthy China, the construction of a sports power and the construction of a socialist modernization power, a higher level of requirements have been put forward for training compound rehabilitation talents in the future. He expressed the hope that this conference will contribute the latest wisdom to the construction of sports rehabilitation discipline system, academic system, discourse system and personnel training system with China characteristics.

　　Fang Guoen, president of China Rehabilitation Medical Association, pointed out at the event that this skill competition is large in scale, high in level, rich in content, lively in form and with many participants. He said that the special committee will, as always, pay more attention to and support academic exchanges, personnel training, scientific popularization and social services, build a high-level and international development platform for sports health care and rehabilitation, and make new positive contributions to sports health care and rehabilitation in China.

　　The contest takes "theoretical written test+skill operation" as the competition mode, focusing on evaluating students’ professional basic theoretical knowledge and basic operation skills. The theoretical written test involves sports anatomy, sports physiology, rehabilitation assessment, sports injuries and related sports rehabilitation techniques. The skill operation is divided into two parts: personal operation skills and teamwork. The investigation contents include sports protection skills, musculoskeletal rehabilitation and exercise prescription for chronic diseases. 46 teams from all over the country completed the competition on the same stage in an orderly manner.

Pre-competition discussion

　　After two days of competition, 15 people won the first prize, 30 people won the second prize and 45 people won the third prize, and 80 instructors were awarded the "Excellent Guidance Award". Twelve universities including Shanghai Institute of Physical Education won the first prize, 17 universities including Chongqing University of Arts and Sciences won the second prize, and 17 universities including Hubei University of Traditional Chinese Medicine won the third prize.

　　During the event, a national forum on the construction and development of sports rehabilitation specialty in colleges and universities was also held. Twenty-five industry experts and scholars from all over the country, through conveying the latest industry trends and development trends, discussed with the teachers and students attending the meeting related topics of great concern, such as professional development, textbook construction, teacher level, talent training, professional qualification, social employment and so on, from the perspectives of specialty and curriculum construction, talent training and scientific and technological innovation, and gathered and exchanged the most advanced professional ideas together.

　　The activity was sponsored by the Professional Committee of Sports Health Rehabilitation of China Rehabilitation Medical Association, undertaken by Shanghai Institute of Physical Education, and co-organized by the Technical Discipline Group of the National College Physical Education Steering Committee and the Shanghai Sports and Health Industry Collaborative Innovation Center.