CCTV News:We continue to pay attention to the bridge collapse accident in Heyuan, Guangdong Province. The day before yesterday, at 2: 12 am on June 14th, the Dongjiang Bridge, also known as Zijin Bridge, located on the Dongjiang River in Heyuan, Guangdong Province collapsed, causing two vehicles crossing the bridge to fall into the water, and three people fell into the water. One of them was rescued and the other two were thrown into the search and rescue.

　　　　　　 Yesterday (15th), many rescue forces, such as Nanhai Rescue Bureau, locked the position of the drowning vehicle in the continuous search and rescue of two drowning people. After many efforts, at 13: 05 today, this white off-road vehicle was salvaged ashore, and there was no one inside.

　　　　　　 The reporter saw at the scene that the Dongjiang River was still muddy and the water level dropped by about 30 cm. Two sea patrol search and rescue vessels are preparing to search and rescue the downstream of the bridge again. Members of the Blue Sky Rescue Team took several small boats to search for the collapsed bridge.

　　　　　　 In addition, the salvage team also launched a side-scan sonar to search and rescue. It is understood that the main task at present is to conduct search and rescue. The cause of the bridge collapse is still being identified and analyzed.

　　　　　　 It is understood that the collapsed Dongjiang Bridge is located in the suburb of Heyuan City. It was completed and opened to traffic in 1972 and has a history of 47 years. The bridge spans Dongjiang River and runs from northwest to southeast. It is a six-hole arch bridge and is also called "Zijin Bridge" by local people. Two people fell into the water in this bridge collapse accident, and we will continue to pay attention to the relevant search and rescue progress.

　　　　　　 On June 14th, on the same day that the Dongjiang Bridge in Heyuan, Guangdong collapsed, the traffic police squadron in Longjiang, Shunde, Foshan, Guangdong Province also issued a notice that the local Longjiang Bridge was closed due to settlement. Traffic on roads and waterways at the scene was interrupted.

　　　　　　 Yesterday morning (15th), when the reporter arrived at the Longjiang Bridge in Shunde, Foshan, he saw that both ends of the Longjiang Bridge, which is about 1 km long, had been enclosed. In the middle of the bridge deck, an expansion joint had been dislocated, and the rubber and iron pipes in the joint were exposed, and the dislocation height of the bridge guardrail could put down an adult’s palm. Due to the closure of the bridge, everyone’s travel has been affected a lot.

　　　　　　 According to a staff member of Shunde Highway Administration at the scene, Longjiang Bridge was built earlier. Usually, the Highway Administration will repair and maintain the bridge pavement, but it is the first time for them to encounter such settlement.

　　　　　　 At present, the navigation channel where Longjiang Bridge is located has also been closed. Relevant departments are monitoring and evaluating the structure and safety of the bridge, and the specific situation has not been announced yet. Although it has a certain impact on travel, fortunately, security risks were discovered in time to avoid accidents.

　　CCTV News:Not long ago, the Netan detachment of Zhoushan Public Security Bureau of Zhejiang Province and the Cultural Comprehensive Law Enforcement Detachment of Zhoushan Cultural Bureau cracked a case of spreading obscene articles for profit by using mobile APP, which was listed as a case supervised by the National Leading Group Office for Combating Pornography, and arrested Li, the producer of the mobile APP of Fast Fish Cloud Broadcasting, Yu, Shi and Ren, and found more than 7 million obscene video files in the mobile APP of Fast Fish Cloud Broadcasting.

　　In July this year, Liu Haibo, a grass-roots grid member of Zhoushan New Town Management Committee, found in his daily visit that many people were watching obscene videos using a mobile APP called "Fast Fish Cloud Broadcasting", which aroused his vigilance.

　　After mastering and fixing the relevant evidence, the Cultural Comprehensive Law Enforcement Detachment of Zhoushan Municipal Bureau of Culture immediately launched the joint disposal mechanism for eliminating pornography, provided relevant clues to the Netan Detachment of Zhoushan Public Security Bureau, and cooperated with the Netan Detachment to investigate related cases.

　　Access to overseas obscene websites is hidden.

　　After receiving the relevant clues, the Netan detachment of Zhoushan Public Security Bureau immediately filed an investigation. During the investigation, it was found that the "Fast Fish Cloud Broadcasting" APP was extremely confusing and concealed in the process of spreading obscene pornographic videos.

　　The police investigation found that the main page of the "Fast Fish Cloud Broadcasting" App is no different from the normal film and television App. Users can watch a large number of legal film and television works as long as they install it, but when they click on the sub-pages such as classification and search on the page, obscene pornographic video pages will pop up on the mobile phone. By purchasing the registration code and registering as a member, you can browse and watch these obscene video contents.

　　Gu Zhoutao, Deputy Team Leader of Netan Detachment of Zhoushan Public Security Bureau: "The criminal suspect made this mobile APP, and its communication route is mainly through his QQ group, WeChat circle of friends, or website. To watch obscene videos, you must first get an invitation code on your mobile phone and send a part of the invitation code to the card issuing website. "

　　After careful investigation, the police found that most of the registered users of this mobile APP purchased the "registration code" from a place in Huanggang, Hubei Province, and there are more than 1,500 registered members from all over the country, and the actual owner and maintainer of this mobile App is Li, a native of Xuzhou, Jiangsu Province. Li made the "Fast Fish Cloud Broadcasting" App, rented the Internet data cloud to set up a server, and finally accessed more than a dozen overseas obscene websites and more than 7 million obscene video resources.

　　Through further investigation, the police also found that 16 other people, such as Shimou from Yuyao, Ningbo and Renmou from Deqing, Huzhou, also bought apps from Li or purchased obscene video resources to access their own apps, and then spread them for profit. After mastering sufficient evidence, Zhoushan Public Security Bureau police rushed to Xuzhou, Jiangsu, Huanggang, Hubei, Yuyao, Zhejiang, Huzhou and other places, and successfully arrested suspects such as Li, Shi and Ren with the cooperation of local police.

　　Self-taught mobile phone application development is involved in pornography and is in jail.

　　Different from the previously uncovered cases of spreading obscene articles on the Internet, the case of "Fast Fish Cloud Broadcasting" spreading obscene articles for profit by using mobile App has the characteristics of fast spread, wide spread and large audience. The four people involved in "Fast Fish Cloud Broadcasting" arrested by the public security organs are all very young, and three of them are post-90 s. What is even more surprising is that Li, the developer of the mobile APP "Fast Fish Cloud Broadcasting", has only a first-year junior high school education.

　　Gu Zhoutao, deputy detachment leader of the Netan detachment of Zhoushan Public Security Bureau, said that it is difficult to block obscene videos spread by the "Fast Fish Cloud Broadcasting" mobile APP.

　　Gu Zhoutao, Deputy Team Leader of Netan Detachment of Zhoushan Public Security Bureau: "This software is very concealed. The cases encountered in the past spread through the cloud disk and are easily blocked by the public security organs. Connected through the mobile APP, it is very concealed and difficult to block, so these obscene video data quickly spread to the whole country. "

　　The registration code used by registered members of this APP is also very cheap online. The registration code is divided into day card, month card, half-year card, year card, permanent card, etc. The online price of permanent card is 98 yuan, and the cheapest day card only needs 2 yuan. From March this year, the "Fast Fish Cloud Broadcasting" went online for only six months until the incident, tens of thousands of people across the country have registered as members, and the relevant personnel have illegally made more than 100,000 yuan.

　　Because of his poor family, Li began to work after dropping out of school in the first grade of junior high school, and later taught himself the mobile APP method online. In the face of police interrogation, Li realized that his mistakes were irreparable. At present, four suspects have been transferred for prosecution.

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

Read the original text

>A new name-"Rebel" has been added to the spy war drama with more than 8 points.

>It is well known that the creation of spy war dramas is difficult. In the past, high-rated works such as "Hidden" and "Cliff" weighed down on the creator’s mind like mountains, and later, the audience’s high expectations, as well as the high requirements of paying equal attention to the transmission of core values and the rigorous and beautiful story. Compared with costume dramas and urban dramas, the output of spy war dramas in the whole industry is not too high, and good works are rare.

>In 2013, screenwriter Li Xiaoming began to adapt the novel The Rebel. It was not until 2021 that this drama series, which was produced and produced by Xinli Media, met the audience. It took writers, directors and other creative writers eight years to create a spy war drama, which not every film and television company could insist on and complete.

>Looking back at the previous works of Xinli Media, Cliff with a score of 8.5, Kite with a score of 8.8, and Sting, which stands out among a number of new types of spy war dramas, so frequently produce high-quality works in the content field of spy war dramas, perhaps there are more stories and experiences behind Xinli Media.

> Rating of Rebel, Cliff and Kite as of press time

Why can Rebel break through?

>Most of the stories of spy war dramas begin with undercover. Some underground workers with dreams are passing on information under many difficulties, while the audience is watching for victory in the thrills. However, The Rebel is a work that completely subverts the audience’s inherent impression of spy war dramas.

>"The Rebel is more about the story of Lin Nansheng’s growth, choice and belief under the background of the Anti-Japanese War and national survival." The person in charge of Xinli TV told.Yuli studioThe code name "postman" runs through the whole play, but in the end, the audience will find that "postman" is not a specific person, but a belief. All the sacrifices and bloodshed in the play are protecting the postman, as well as protecting the party and protecting their inner pursuit and yearning.

>There is such a sublime intention that "The Rebel" is destined to be different from the previous spy war dramas, because it is no longer just burying suspense, but paying more attention to drama and characterization of characters. "We are more paving the way for the feelings, changes and growth of the characters, as well as his choices in growth."

>Lin Nansheng has no resources and background. He is an excellent student in a special training school. He is born with sensitive insight, calm and introverted personality, and has the qualities that an intelligence officer should have. The Rebel didn’t give the protagonist a lot of golden finger scenes from the beginning, but it was closer to a newcomer who just entered the society in characterization. "Rebel" let the audience see Lin Nansheng’s inexperience, the pain of his choice, and that he eventually became an excellent revolutionary.

>Based on such a leading role, The Rebel is by no means a cool drama, and any character in the play does not depend on the existence of the leading actor. On the contrary, it is these supporting roles that influence the choice of the leading actor, and it is also because of the influence of these characters that Lin Nansheng’s ideological transformation is more natural.

>The innovation of stories and people’s designs needs a suitable actor to present them.Responsible for Xinli TVPeople have a good eye on Zhu Yilong. "Zhu Yilong is different from the idol in the traditional sense. In his previous works, whether he is the protagonist or not, he has strong performance ability, and his temperament conforms to the image of Lin Nansheng."

>Lin Nansheng’s inner play is very difficult. There are many scenes in the play that have no lines, and actors need to perform to show that kind of forbearance, restraint, pain and wandering thoughts. "Zhu Yilong’s eyes can talk and have content, which is very important."

>Plus Zhu Yilong’s literary temperament, "We know that he studied piano and chatted when we met, and he also told us about the movies he had seen, which in itself matched Lin Nansheng’s temperament. The opening song of "Rebel" is "Boat Song in June" played by Lang Lang, and we are also pursuing the literary quality of this work. Such a title song actually reflects the confusion of the characters in that era from the side, but finally found their own direction. " The person in charge of Xinli TV told.Yuli studio.

Respect the law of creation and don’t innovate for the sake of innovation.

>From the audience’s point of view, the Rebel has made many adjustments and innovations in the big category of spy war dramas, but in fact,Responsible for Xinli TVhumanIt seems that its innovation is still based on respecting the direction of content-spy war drama is already a mature theme, and it has its own creative rules to follow.

>"In fact, when we look back at these high-scoring spy war dramas, we will find their common characteristics-they must have a higher spiritual level of conception and pursuit, and faith must be able to stand in the drama. The spiritual core of spy war dramas is the glory of faith and humanity."

>For example, in "Kite", Zheng Yaoxian was still a staunch believer in communism when all his superiors died and no one could prove his identity. The same is true of Cliff. Zhou Yi did not hesitate in the face of life and death. He would rather die than be a traitor. This indomitable core attracted the audience’s spiritual strength. This spiritual power is displayed from the plot and sublimated in the plot. Perhaps after many years, the audience may not remember the specific story, but they will certainly remember people like Zheng Yaoxian and Zhou Yi under the influence of this force.

> Top: Kite, in which Liu Yunlong plays Zheng Yaoxian.

>Next: On the Cliff, Zhang Jiayi plays Zhou Yi.

>From Cliff and Kite to Scare and Rebel, Xinli Media has accumulated a lot of experience in the creation of spy wars.Responsible for Xinli TVhumanIt also summarizes the rules that need to be followed at the level of content production when trading spy war dramas:

>First, respect the audience of spy war dramas. In fact, the cultural level and aesthetic ability of the audience of spy war dramas are relatively high, so the script logic should be rigorous, and it should be developed around the glory of faith and human nature, and the content should be realistic and reductive.

>Second, the production should follow the unity of this type of content, including light and shadow, mirror movement and color, which requires high performance of actors. All actors are under the same performance system, and the performance methods should be unified, with original lines and no dubbing.

>Third, the service of morality and beauty should be unified and restored. Clothing, in particular, must be very strictly restored to what it should look like in the background age of the story, and the format of the clothes cannot be wrong.

>Fourth, choose the right protagonist. The spy war drama has very high requirements for the protagonist’s performance, and the most important representative work of many actors is also the spy war drama. A good spy war drama can make the market and the audience feel the charm of the actors. Similarly, whether the protagonist of a spy war drama is popular because of his role is also one of the criteria for judging the broadcast of a spy war drama.

> rebels, Zhu Yilong, Tanya.

>"The spy war drama can’t be innovated casually. In fact, we have always been creating according to the law, respecting historical facts, telling stories, feelings and spirits seriously. In terms of clothing, music and photography, everything is done according to the law. Don’t mix and match, but be more rigorous."

>Responsible for Xinli TVhumanIt is believed that the script creation of an excellent spy war drama takes at least three years, and it is basically an "orphan". The success of spy war drama lies not in great innovation, but in respecting the law and intention.

Do not follow the trend, there is improvement.

>Although the spy war drama is difficult, it still has its market value. It is what Xinli Media has been doing to tap this value. For spy warfare, having rich creative experience is the greatest advantage. Work hard on the script, high aesthetic standards, proper casting and proper details can add up to the project.

>"Until now, in the creation, we are all very High and very serious. For example, when the poster team comes up with a plan, we will all ask for old photos and historical materials that conform to the time node for reference. What kind of expressions, hats and costumes were worn by the characters at that time, we will restore them through performances and cultural roads. We have never regarded any work as an assembly line product, nor will we deliberately pursue market popularity. Only a good story and a good script will we be willing to pay time for it. "

>Not afraid of slowness is also a feature of Xinli Media. "We can’t speed up, we still have to shoot one work and leave one."Responsible for Xinli TVhumanSaid, "every play of the company has to be revised at least four or five times. We don’t pursue speed, but we demand quality."

> The Rebel, Zhu Yilong

>Cao Huayi, the chairman of Xinli Media, has been working in the publishing field in his early years. This experience has given him content sensitivity and judgment, and also laid the aesthetic benchmark for Xinli Media’s content. In addition to the content, he is also constantly exploring new creative talents to join the creation, and the director Zhou You of The Rebel is an example.

>Zhou You is a serious young director, who has no experience in creating spy war dramas before. However, Cao Huayi and his creative team found that he was very logical. The most important thing was that he was persistent and enthusiastic about stories and works, and he also had a strong grasp of details.

>"Before the boot, after Li Xiaoming, Qin Wen and other screenwriters laid a solid foundation for the script, Director Zhou You took the screenwriter to participate in the creation of the second half of the script, which made the whole story look like today."Responsible for Xinli TVhumanExpress.

> "Rebel" set, Zhu Yilong, Wang Yang

>Using the right people and doing the right things, this methodology is also applicable to Xinli Media’s choice of its own behind-the-scenes team.Responsible for Xinli TVhumanFor example, "Director Sun Hao was a fan of the original book before filming Joy of Life, so when he found a new beauty, his desire to create was already very strong. Love is the first, which is what we value most when building the main creative team. "

>In addition to the persistence in creation, the promotion in publicity is also particularly important. "The promotion of" Rebel "is actually closely following social media. Whether it is the creation of the script or the later announcement, it is closely following and respecting the current social values."

>The spy war drama is not a particularly popular type in the film and television drama market, but it is just needed by the audience. Xinli Media continues to deepen its cultivation in the field of spy war drama, but it is not just doing this category of works. "We are still doing, still insisting, but we are not good at it, so we will study carefully first."

>Willing to invest, but not making ineffective investment; Understand the market, but don’t cater to the market. No one can fully predict the audience’s preferences, but they can ask for their own creative attitude and way.The success of Rebel is not accidental, nor is it a gamble, but a product of Xinli Media based on its own creative experience and strict compliance with creative laws.

>From the end of last year to the present, Xinli Media has gained many explosions in addition to The Rebel, such as My Husband, last romance and Douluo Mainland. It can ensure the success rate of the works on the premise of exploring multiple themes, and perhaps it is also inseparable from Xinli Media’s understanding of the content and its compliance with the creative rules.

　　Not long ago, Mr. Jin, who works in a chemical company in Yangzhou, successfully completed the registration procedures for the transfer of used cars. "I found a joint venture brand car with Qingdao license in 2015 on the second-hand car trading platform, and the hand price was 33,500 yuan." Mr. Jin said that in Jiangsu, from June 17, foreign used cars that meet the national five emission standards can move in normally.

　　Mr. Jin is just one of the many beneficiaries of the favorable policy for used cars. On June 22, the executive meeting of the State Council decided that the restrictions on the moving-in of small non-operating used cars will be completely lifted from August 1, and the automobile sales enterprises will implement separate endorsement management and issue temporary license plates when applying for transfer registration from October 1. Luo Lei, Deputy Secretary-General of china automobile dealers association, said that favorable policies will further enliven the used car market, promote the renewal of automobile consumption and release the consumption potential.

　　Favorable policies help the market to accelerate development.

　　"The circulation of used cars is actually convenient and smooth." Chen Ji, general manager of Suzhou Lexuan UCAR, told the reporter that the company has collected more than 10 used cars with foreign licenses after Jiangsu province lifted the relocation restriction in mid-June. "The cancellation of the relocation restriction not only allows more foreign car sources to enter Suzhou, but also the second-hand cars with the national five emission standards that cannot be digested locally can be sold to various places more conveniently." Chen Ji said.

　　Wang Xiaoyu, co-founder of Guazi used car, believes that the cancellation of the relocation restriction policy has opened up the blocking points and card points in the circulation of used cars, which will activate the trading of used cars in different places and drive the continuous growth of the trade scale. "Since June 1, Hebei, Jiangsu, Tianjin, Zhejiang, Guangdong and other places have successively implemented the policy of canceling the national five emission standards for second-hand cars. The range of optional car sources for users in these places has expanded by about 6 times, and the proportion of off-site car sources on the platform has also increased from the previous 35% to 80%, which has driven the growth of platform car dealers’ sales." Wang Xiaoyu said.

　　"The policy of separate endorsement management and issuance of temporary number plates for second-hand car transfer registration implemented nationwide since October 1 is a big plus for second-hand car circulation enterprises in cities with limited purchases." Guo Jian, general manager of the famous car in Beijing No.1 Station, said, "In the past, in order to transfer and register used cars in Beijing, it was necessary to occupy the index of car purchase, and circulation enterprises could only rent number plates. After Beijing promoted the temporary license plate policy in advance, it reduced the company’s operating expenses, and the acquired used cars entered the company’s name, which can be treated as ‘ Inventory goods ’ Accounting has also opened the door to social financing. "

　　Feeling the huge development potential of the used car market, SAIC-GM launched a brand-new "Buick officially certified used car" brand last year. "Since 2020, especially since the first half of this year, a series of policies and measures to encourage the development of the used car market have been intensively introduced." Yao Fu, head of marketing department of SAIC-GM Buick, said that the favorable policies cover all aspects, such as encouraging to speed up the elimination and renewal of old vehicles, completely canceling the relocation restriction policy, and lowering the value-added tax rate of used cars. Combined with the implementation of the new policy, the company will open up the new and used car business chain through active car source repurchase, realize the three-dimensional sales model of national circulation, and gradually plan a standardized service system equivalent to the new car type to enhance the service experience of used car owners.

　　Branding and digitalization to enhance the transparency of transaction information

　　At the beginning of July, Mr. Ju, the owner of a restaurant in Shanghai, bought a Buick Angkewei in 2019 through the "Buick Official Certified Used Car". "I bought a new car with a car age of 3 years in the early 100,000 yuan, and I have been driving for more than 20 days. It feels really good." Mr. Ju said that he considered a new car, ran through the used car market, brokerage companies, and saw the online platform, and finally chose an officially certified used car.

　　"Quality and service are the two core competitiveness of used car distribution enterprises, and they are also an important way to build consumer trust and enhance consumer experience." Luo Lei believes that the official certification of used cars by car companies is guaranteed by high-quality first-hand car sources, standardized testing and evaluation processes, original factory warranty, after-sales service, etc., plus the endorsement of car brands, which solves the pain point of information asymmetry of consumers buying used cars.

　　In recent years, the booming second-hand car e-commerce platform has also contributed new solutions to improve the transparency of second-hand car trading information.

　　"Entering the platform and empowering the platform digitally is an effective way for traditional used car circulation enterprises to enhance their competitiveness." Chen Ji said that platform enterprises can carry out digital and standardized management of used cars in different ways. Consumers can see at a glance whether the vehicles have collided, to what extent, and which side has been painted, which is what most used car circulation enterprises cannot do. In addition, remote delivery, door-to-door delivery, seven-day unreasonable return, etc. are inseparable from the platform enterprises’ strong logistics system, financial support and remote after-sales maintenance.

　　"Digital means allow enterprises to reach potential customers nationwide." Wang Yong, general manager of Nanjing Qihang Famous Car, said that today, they have sold local car sources to more than 20 cities outside Nanjing, and the turnover efficiency of car sales has increased by three times.

　　Take precautions and standardize the development of new energy used car market

　　"In Shanghai, buying new energy used cars is not restricted by licenses, but I gave up after thinking about it again and again." Mr. Ju said that consumers have no way to verify the data related to safety and directly affecting the charging and driving performance of vehicles, such as the number of times of vehicle charging and discharging, the degree of battery attenuation, and whether the batteries are overheated and out of control.

　　"Since last year, China’s new energy vehicles have continued to double, and the annual sales volume this year is expected to exceed 5.5 million. How to standardize the development of the new energy used car market has become a problem that the industry must seriously face. " Luo Lei said that last year, the Technical Specification for Appraisal and Evaluation of Second-hand Pure Electric Passenger Cars, which was researched and compiled by china automobile dealers association for three years, was released, providing a set of scientific and practical appraisal and evaluation standards for second-hand cars suitable for new energy vehicles for the domestic market.

　　"Since the second half of last year, the market price of pure electric used cars factory in 2017 has almost doubled. This not only shows that the market’s recognition of new energy used cars has greatly increased, but also means that the previously underestimated hedge ratio is returning rationally. " For example, Shen Wenjun, the founder of Beijing Che Yi De New Energy Technology Co., Ltd., said that the EV150 of Beiqi New Energy, which has a driving range of about 100 kilometers and is six years old, sold for about 10,000 yuan last year, and now it is close to 20,000 yuan.

　　The second-hand car industry of new energy not only undertakes the replacement of new cars in the upstream, promotes the sustainable development of the new energy vehicle market, but also connects the cascade utilization and recycling of waste power batteries in the downstream, which is an important link in the whole life cycle management of new energy vehicles. Although the current appraisal and evaluation standards, new testing equipment, etc. have made quality identification no longer a problem, in Shen Wenjun’s view, the sustainable development of the industry is still facing challenges without a breakthrough in traceability management of power batteries.

　　All new energy vehicles are equipped with power battery monitoring system, which can monitor and upload key data in use, and even notify the owner in advance before the battery thermal runaway occurs, but this information cannot be shared. "We have been discussing whether to install a set of similar equipment on the used car for sale and record the operation data of the vehicle’s three electric systems." Shen Wenjun said that this move not only improves the safety of vehicles and user stickiness, but also contributes to the later cascade utilization and recycling.

　　"The standardized start of the new energy used car market is conducive to the healthy development of the entire used car market." Luo Lei introduced that in 2019, China’s used car trading volume exceeded half of new car sales, and in 2021 it reached 2/3 of new car sales. "With the obvious effect of the policy, in 2025, the transaction volume of used cars will be expected to be the same as that of new cars." Luo Lei said.

　　On June 26th, Wei Xiang, a disabled and poor Gansu examinee who scored well in the college entrance examination, sent a request to Tsinghua University through WeChat, hoping that Tsinghua would help solve the accommodation difficulties and enable him to take his mother who lived alone with him to go to school in Tsinghua. This request not only got a response from Tsinghua at the first time, but also got a touching reply from Tsinghua. Together, the two letters touched many netizens at one time.

　　Beijing Youth Daily reporter learned from Tsinghua University yesterday that many Tsinghua alumni have offered financial aid to Wei Xiang. According to the logistics department of Tsinghua, the school has prepared a single dormitory for Wei Xiang’s mother and son, and the accommodation for the mother and son is free during their study in Tsinghua. At the same time, Tsinghua yesterday announced the launch of the "Hongyan Plan" to support students from poor families to participate in overseas exchanges, with a view to providing strong support for the all-round development and growth of children from poor families.

　　Have congenital diseases but never admit defeat.

　　Simple and honest smile, handsome appearance and simple language are Wei Xiang’s first impressions. Wei Xiang, sitting in a chair, looks no different from ordinary people. But if you notice the crutches beside him, you will find that he is a teenager with congenital diseases.

　　Wei Xiang is 19 years old. As early as he was 10 months old, he was diagnosed with congenital spina bifida with intraspinal cyst disease. Wei Xiang’s mother, Xia Ruiyun, said that the disease caused the loss of motor function of his lower limbs. When he was 10 months old and over 1 year old, Wei Xiang underwent two operations respectively, but his condition did not improve after the operation.

　　Xia Ruiyun is a nurse in a local hospital. During the day, she has to take care of the patients in the hospital, and at night, she has to take care of the small patients at home. Fortunately, I was accompanied by my lover before, and life was hard, but each other had the other as the spiritual pillar, and they also survived. When Wei Xiang was three and a half years old, they decided to let their children receive education: "Be sure to go to school, and with knowledge, they will broaden their minds."

　　Young Wei Xiangsheng can’t take care of himself. They go to kindergarten with their children in their arms or on their backs in the morning, pick them up for dinner at noon, and send them again in the afternoon. A family living alone doesn’t feel how hard life is. But fate seems to have been "competing" with them. In 2005, Xia Ruiyun’s lover died because of illness, leaving her helpless and physically disabled children.

　　"At that time, I felt that the sky was falling, and I had a mental breakdown. I was completely in a depressed state. I can’t figure out why my life is so bitter? " But looking at the child’s innocent smile, she survived. After all, the child needs someone to take care of him. "If I fall, he will have no home."

　　In the following time, Xia Ruiyun accompanied her children to study, while asking about good hospitals. In 2008, she took Wei Xiang to a hospital in Beijing for the third operation, but this operation failed to completely improve his physical condition.

　　In order to enable children to study normally, from primary school to high school, rain or shine, she will become the "legs" of children. In elementary school, she was able to carry Wei Xiang. In junior high school, with his increasing weight, she couldn’t carry it, so she pushed a bicycle to pick him up. Summer is fine, but if it rains and snows in winter, mother and son will be worried. "Others want it to snow in winter, but we are just the opposite, because the road is slippery and easy to fall." Wei Xiang said that he couldn’t remember how many times he and his mother fell in the rain and snow.

　　For more than ten years, Xia Ruiyun accompanied her children to school, accompanied them to exercise, and used her nursing knowledge to help them carry out rehabilitation training and exercise their walking ability. Over time, with the encouragement of his mother, Wei Xiang gradually learned to walk short distances with crutches.

　　"My mother and I didn’t think I was any different from normal people, not as hard as everyone thought. Difficulties that can be overcome must be overcome by yourself. Although I have physical problems, I can still live a wonderful life. " Faced with the injustice of fate, they recognize a truth: instead of complaining, it is better to be more optimistic and open-minded.

　　The "Xueba" college entrance examination in the eyes of teachers ranks 83rd in science in Gansu.

　　In the eyes of teachers and classmates, Wei Xiang is a veritable "schoolmaster". He is good at thinking and helpful. Whenever students encounter problems in mathematics, they will ask him for advice, so he becomes a "problem library".

　　Wei Xiang said that since he grew up unable to move, he could only sit, so he was quiet, fond of thinking and thinking. After a long time, I especially like math and physics. In learning, a problem can’t be solved, and sometimes he will think about it for four or five days until it is finally solved.

　　Sheng Shulan, the principal of Dingxi No.1 Middle School, said that Wei Xiang has a tenacious spirit, as long as he can do whatever he wants. The school regards Wei Xiang as an ordinary student, which will not make him feel different from other students, but the facilities that the school should provide will be provided without reservation. Wei Xianggang was assigned to the third floor of the teaching building with barrier-free access when he was a freshman in high school. At that time, the class teacher took the initiative to propose to the school that he should be transferred to the second floor, which is the lowest floor with a classroom to facilitate him to go upstairs and downstairs. "I’m so lucky. None of the people I met discriminated against me, laughed at me and helped me. " Speaking of which, Wei Xiang’s eyes are red, holding back his tears.

　　Wei Xiang lived up to expectations and scored a high score of 648 points in the national college entrance examination in 2017, ranking 83 rd in science in the province. At present, he has filled in Tsinghua University.

　　Send a message begging Tsinghua to "solve a humble room"

　　After getting a high score in the exam, Xia Ruiyun added another sadness with joy. After all, the child is inconvenient to move and has weak self-care ability. She had a bold idea: to accompany her children to study in Beijing.

　　To this end, on June 26th, Wei Xiang published the article "Request of a examinee with high score (648 points) in Gansu" on WeChat WeChat official account. Wei Xiang mentioned in the article that because he can’t live without someone to take care of him, he hoped that Tsinghua could help his mother and son "solve a humble abode for the two girls to help themselves".

　　A few days ago, Xia Ruiyun and Wei Xiang reflected their family situation to relevant people in Tsinghua University. On June 27th, Tsinghua’s official WeChat WeChat official account "Qingxiaohua" wrote a letter to Wei Xiang with the title "Life is hard, but please believe enough". The letter reads: "I believe you already have the quality of Tsinghua people’s self-improvement and virtue … … Living has become something that we all respect and worship. " This public reply also mentioned that Tsinghua was aware of Wei Xiang’s situation. Qiu Yong, president of Tsinghua, and Chen Xu, secretary of the school, immediately called the relevant departments of the school, demanding that the worries of their mother and son be properly solved. Tsinghua Admissions Office and Student Financial Assistance Management Center have contacted Wei Xiang, and once he is admitted, he will immediately start the financial assistance procedures, including providing travel expenses to Beijing, reducing tuition fees and accommodation fees. According to the relevant person in charge of the Tsinghua Gansu Admissions Team, with Wei Xiang’s achievements, he is promising to be admitted to Tsinghua.

　　Tsinghua can provide a single room for all sectors of society to lend a helping hand

　　Cong Zhentao, Minister of Student Affairs of Tsinghua University, said that if Wei Xiang can be admitted to Tsinghua University, the relevant funding will start immediately. "Generally speaking, the financial aid for students is limited to their own life and study. However, Wei Xiang’s situation is quite special. He can’t take care of himself. We can consider letting him live in a single room with his mother. "

　　WeChat official account’s WeChat Education Roundtable, a subsidiary of Beiqing Daily, reported this story for the first time yesterday, and it has been read more than 5 million times so far.

　　The relevant leaders of Dingxi Municipal Government also expressed their condolences to Wei Xiang for the first time, and said that the municipal party committee and the municipal government will definitely urge relevant departments to implement each assistance policy and coordinate and solve the difficulties in going to school. After learning about this, the person in charge of an enterprise in Gansu donated 20,000 yuan to Wei Xiang in the name of the enterprise.

　　Xia Ruiyun doesn’t have too many ideas and demands. He just wants to have a small house for children to study and live in. They will overcome what they can economically. She hopes that Wei Xiang can be self-reliant and live happily under any circumstances.

　　Text/Xinhua News Agency reporter Zhang Wenjing Sun Qi

　　Our reporter Lei Jia

　　comment

　　Every walker who challenges difficulties deserves praise.

　　Wei Xiang, a candidate from Gansu Province, asked for Tsinghua University’s support and Tsinghua University’s reply, which has exploded the circle of friends in recent days. Wei Xiang was disabled but didn’t give up. He was in a difficult situation and didn’t feel depressed. With his tenacity and unremitting diligence, he despised difficulties and "lived in a respectable and admired way", which set an example for many young people and provided life thinking for the majority of adults: everyone who faced difficulties deserves respect and praise.

　　The touching thing about Wei Xiang’s deeds lies in his contempt for difficulties and his strong will to overcome them. I believe that when a door is closed, another window will be opened. In the face of physical disability, if there is an attitude of not being afraid of difficulties, there will be another function or will to compensate. In his request to Tsinghua University, Wei Xiang said, "For 12 years, I tried my best to overcome my physical disability and study hard." Although it was only a few words, almost all people walked through the road with different degrees of difficulty, knowing how difficult it was for children from poor families to walk through that long and arduous journey. Wei Xiang’s unyielding will hit people’s inner softness, inspired people to think about how to choose in the face of difficulties, and activated people’s inner sleeping motivation.

　　Tsinghua University’s touching response is also memorable. In the process of handling this case, it is not simply limited to how to respond to Wei Xiang’s request, but deeply explores the spirit behind Wei Xiang’s deeds, and incorporates the spirit of Tsinghua University’s school motto of "self-improvement and morality", which reflects the mature and generous demeanor, respectable behavior and moving feelings of helping the disabled and the needy in a top university.

　　In fact, there are many people who have suffered misfortune in life, but perhaps not many who have been fortunate in Wei Xiang. How many people have never given up, struggled and struggled on that arduous and tortuous road, but unfortunately, how many people have not crossed the high limit erected by hardship and have not survived that arduous journey, which is the impermanence and ruthlessness of fate and life. There is no denying that there are countless such individuals, such as Wei Xiang, who are unfortunate and lucky at the same time. By silently honing and moving forward, they finally ignited the light of life, refreshed the existence of life and injected powerful positive energy into our society.

　　Wei Xiang’s deeds are inspiring, and Tsinghua University’s response is respectable. We should also see that how to make more difficult cases like Wei Xiang find support and help in the lonely journey may not be completely dependent on the helpless request of the parties. For people who have been in trouble for a long time, it takes great courage to open their mouths for help like Wei Xiang. Obviously, we can’t just wait for how to make the network of relevant national support policies more dense and really play a good role. There should be more initiatives and more perfect detailed measures.

　　Text/Xinhua News Agency reporter Li Daixiang

　　CCTV News:Recently, the General Office of the Guizhou Provincial Party Committee and the General Office of the Guizhou Provincial People’s Government issued the "Regulations on the Total Prohibition of Alcohol in Official Activities in Guizhou Province". The regulations are clear: from September 1, 2017, all official activities in the province are prohibited from providing any alcohol, and no alcohol provided by any unit or individual, including alcohol brought by private individuals, is allowed. Official activities within the province are prohibited from giving any alcohol from public funds. No alcohol is allowed during working hours and at noon on weekdays. In addition, if it is really necessary to provide alcohol and drinking in major foreign affairs activities and investment promotion activities, the organizer shall report it to the responsible comrades in charge of the unit or the work for approval according to the principle of one purchase and one approval, and report it to the Commission for Discipline Inspection at the same level for the record.

　　Before Guizhou, Zhejiang, Heilongjiang, Jilin, Anhui, Xinjiang, Hunan and many other places had introduced alcohol prohibition regulations.

　　From the promulgation of the eight central regulations, to the Regulations on the Administration of Domestic Official Reception of Party and Government Organs issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council in 2013, it was clearly stipulated that high-grade drinks should not be provided for working meals, and then "prohibition of alcohol" was continuously issued everywhere. The strictness of the "prohibition of alcohol" has also been upgraded again and again: no alcohol is allowed at lunch on weekdays, and no alcohol is allowed during working hours and at noon on weekdays; From the official reception, it is forbidden to provide high-end drinks, and it is forbidden to provide any alcohol; In addition, Anhui and Hunan also banned alcoholic beverages.

　　As soon as the "Prohibition Order" came out, although the phenomenon of drinking in official reception was greatly reduced compared with before, some officials still could not give up their addiction to alcohol and violated the discipline.

　　The escalating "prohibition of alcohol" has to deal with the chaos of official drinking that is itself escalating.

　　Not drinking is not enough meaning: "When the wine glass rings, there are two thousand pieces of gold" and "promotion requires assessment of alcohol consumption"

　　"It should also be said that at the beginning, we were also disgusted with this luxurious thing. I don’t like wine either. I don’t drink a drop of wine at home during the New Year, and then it became a habit. Even when I invited someone, I didn’t drink as if I was not enthusiastic. Then when he invited me to eat, I didn’t drink as if it was not enough. " Yang Weize, former member of the Standing Committee of Jiangsu Provincial Committee and former secretary of Nanjing Municipal Committee, said.

　　Yang Weize was once regarded as a "star official" in Jiangsu’s political circles. At the age of 36, he served as a departmental cadre. At the age of 44, he became the youngest member of the Standing Committee of the Provincial Party Committee in China.

　　A "lack of meaning" made his career slowly change, from accepting the dinner arranged by the business owner to accepting small gifts, then accepting red envelopes on holidays, and then evolving into a large amount of power and money transaction … When the glass rang, he not only gained two thousand gold, but also made him go to crime step by step. In the end, Yang Weize was sentenced to 12 years and 6 months in prison for accepting bribes, and his personal property was confiscated by RMB 2 million.

　　"Can drink eight liang to drink a catty, such comrades can rest assured; Can drink eight taels a catty, such comrades should be cultivated; Can drink white wine and beer, such comrades can’t stay; No one wants a comrade who can drink beer and drinks. " This reads like a jingle, but it is a true portrayal of some kind of officialdom.

　　When "not drinking is not enough meaning" becomes the unspoken rule among officials, and "how much can you drink" becomes the assessment standard for selecting and employing people, the abnormal official culture has led more officials to the abyss of depravity.

　　Yuan Junxiao, the former vice mayor of Weinan City, Shaanxi Province, who was sentenced to seven years’ imprisonment and fined 500,000 yuan for accepting bribes, is a typical case of "promotion by drinking". According to the previous report of "Integrity Outlook", Yuan Junxiao not only likes to go to dinner, but also likes to show his special "talent" at dinner. This special "talent" is to drink a lot. As early as when I worked as a designer in the Grinding Research Institute of Qinchuan Machine Tool Plant, Yuan Junxiao’s mass was well known. Taking advantage of this feature, Yuan consciously looked for leaders to drink. On the wine table, they called each other brothers. "Yuan’s contacts spread rapidly." After several years with the leaders of the Institute of Grinding Research, Yuan Junxiao was promoted and became the chief designer at the age of 26. At the end of 2001, Yuan Junxiao entered the official career as the executive deputy director of Baoji Economic and Trade Commission, and four years later, he became the sasac director of Baoji City.

　　Drink the grade: ordinary Maotai is not allowed, and classic Lafite is free to taste.

　　It can make officials feel that they don’t drink wine that is "not interesting enough", and naturally they can’t be "almost interesting".

　　China discipline inspection and supervision newspaper mentioned in the article "How to talk about elegance if you don’t obey the rules": "Some corrupt officials still spend money in clubs and taste the so-called" classic Lafite "before being arrested; Some corrupt officials regard Maotai as elegant in the year of drinking and drink 300,000 yuan at a time. "

　　CPC Central Commission for Discipline Inspection website even issued a document denouncing officials’ extravagant enjoyment: "Some leading cadres drank high-grade wine and vintage wine, and almost drank the" Lafite "brand".

　　In recent years, there are not a few officials who pour on high-grade wine. For many corrupt officials, high-grade wine is regarded as a symbol of status, and only by drinking the grade can it gain face.

　　Yang Weize, who was a teetotaler, gradually developed into "I like to drink Maotai, preferably vintage Maotai".

　　In April this year, the Guizhou Provincial Commission for Discipline Inspection reported six typical spiritual problems that violated the eight central regulations and the ten provincial regulations. Among them, Luo Jianqiang, former member of the Standing Committee of Bijie Municipal Committee and former deputy mayor of the municipal government, has repeatedly accepted banquets from private entrepreneurs from the second half of 2014 to September 2016, and received 2 bottles of Maotai vintage wine and 24 bottles of state banquet Maotai. One month after the Guizhou Provincial Commission for Discipline Inspection publicly notified, Luo Jianqiang was double-opened for serious violation of discipline.

　　Zhang Jianjin, member of Tianjin Municipal Committee, former party secretary and chairman of Tianjin Pharmaceutical Group, will achieve the ultimate goal of "drinking the grade". Before being censored from May 2013 to August 2015, Zhang Jianjin often went in and out of high-end restaurants in the name of business reception, organized and accepted public banquets. Maotai, Wuliangye and special health wine were required for every meal, and Moutai was generally not imported. If you want to drink it, you can drink it for 15 years or 30 years.　　

　　In 2013, a private business owner celebrated Zhang Jianjin’s birthday. When Zhang Jianjin saw that he brought ordinary Maotai, he disdained to ask for a 15-year Maotai brought by others. When a boss who had been humiliated by Zhang Jianjin ate and drank with him again, he took the initiative to bring the 30-year-old Maotai a "revenge".

　　Try your best to drink: bottled mineral water, hidden in the trunk, and high-end wine put on vest and appeared again

　　The details of Zhang Jianjin’s violation of discipline of "bottling Maotai with mineral water" have been reported many times. In the anti-corruption feature film "Always on the Road", he said: "If people take a film for you with their mobile phones, then there will be evidence on the Internet, so pour the Moutai into the mineral water, and then take the mineral water bottle and share it backwards when everyone shares the wine."

　　Around Zhang Jianjin, there are a group of private business owners with related interests all the year round. In order to cater to Zhang Jianjin’s drinking hobby, there are all kinds of Maotai and various wines in the trunk of their cars for a long time, including Maotai in 15 or 30 years.

　　Zhang Jianjin made great efforts to drink, private enterprise bosses prepared for offering wine for a long time, and merchants also resorted to tricks to sell wine.

　　In 2015, a reporter went to many places to investigate and found that high-end wines that had been silent for a period of time warmed up again under the banner of "special supply", "customization" and "special edition". In the showcase of a tobacco and liquor store, the reporter saw a kind of Maotai liquor marked with special words for a state organ. The owner of the store said that the wine was originally produced by Maotai Distillery, and it was specially designed for wine and internal wine; The "abstract" wine and "inscription" wine launched by Guizhou Jinsha Group are very concerned by some public officials and business owners. A sales manager said that a bottle of "abstract" wine with a specification of 650 ml sold for 1,800 yuan, and sold for 50 million yuan in the first year of listing.

　　Drinking chaos is thought-provoking: control greed and don’t let the wine table become the intermediary of corruption.

　　Zhang Jianjin, as a typical person who ignored the party discipline and rules and changed the pattern to engage in "four winds", once said this when he reflected on himself: "What led me to commit a crime today, I think it was also caused by eating and drinking in this kind of interaction with them. After eating and drinking together for so many years, I think that these are all buddies and friends, so I will no longer defend them, so I say that in the end, it will become a kind of withdrawal. "

　　The People’s Daily once commented that there is only one reason for the corruption of cadres in the final analysis, and they have failed to control their greed. Once the string of discipline and rules is loosened on the wine table, greed will grow with it, and then all kinds of edge balls will be played, even taking risks. A small wine table has thus become an intermediary for corruption. Once cadres believe in vulgar officialdom philosophy, regard banquets as a stepping stone to seek benefits, and design dinner as a channel to expand contacts, few people can resist not reaching out. Only when officials and cadres draw a red line in their hearts and strictly demand themselves, can they stay away from the trap of corruption and prevent a misstep from becoming an everlasting regret. (Text/Chen Xin)

　　This year is a highlight year in the history of marathon. On October 12, Kenyan male athlete Kipkog broke the human limit in Vienna and successfully ran into the two-hour marathon. On October 13th, Kenyan woman Bridget Koschi broke the world best result in the women’s marathon, which has been maintained for 16 years, in Chicago. In the 39th Beijing Marathon, which ended on November 3rd, the men’s race record was also refreshed again.

　　In recent years, the number of marathon events and various road running events has been blowout. With the participation of more and more people, road running has gradually become an urban culture that leads the national fitness trend.

　　According to the Business Value Report of Sports Industry in China, among the sports that people often participate in, running ranks among the best with 43% participation. Road running, represented by marathon, has become one of China people’s favorite fitness exercises and an important platform for national fitness. In 2018, the total number of participants in the national marathon and related events was 5.83 million, an increase of 4.33 million over 2015.

　　A group of statistics on amateur runners and runners around the world released by IAAF in June this year show that in the past 10 years, only about 12% of all runners participated in the marathon (the marathon duration is 42.195 kilometers), while the number of people who participated in the half marathon (hereinafter referred to as "half horse") kept increasing, accounting for about 30%. The "5 km" has the largest number of participants, accounting for about 35% of all runners. In China, the scale of road runners is also growing.

　　So "5 km", "10 km", "half horse" and "whole horse", which event is suitable for you and how to run healthier? On November 2nd, more than 50 people, including leaders of more than 20 national road running/marathon trade associations and runners from Beijing, Inner Mongolia, Anhui, Jilin, Hebei, Jiangsu, Shandong, Shanxi, Shaanxi and Jiangxi, gathered in Beijing to participate in the symposium on "Marathon and Great Health" jointly held by "Healthy China" edition of China Youth Daily and Beijing Marathon Association. Participants discussed the relationship between road running and personal health, marathon and industry health, and marathon and social health atmosphere from the perspectives of education, medicine, media communication and the development of road running industry, so as to convey the concept of scientific fitness to fitness enthusiasts.

　　Marathon is an extreme sport, and every participant should treat it with caution.

　　There are probably the following motivations for people to participate in road running: at the physiological level, in order to keep healthy or lose weight; On the psychological level, in order to increase self-confidence, pursue the meaning of life and cope with negative emotions, gain a sense of accomplishment in competing with others and achieving personal goals; At the social level, I hope to associate with others and get recognition.

　　From illness to running 59 marathons (including 22 "all horses"), Wen Caifeng, a runner over 50 years old, started running for health. Because of encephalitis, she was once "immune" in college. After graduation, she went from sub-health to minor illness, and then she was hospitalized almost every year. Wen Caifeng realized that hospitals can only treat diseases and only exercise can make herself healthy, so she started running and ran into the marathon. Wen Caifeng’s running goal for himself is "no injury, longer, faster and healthier".

　　How to know the marathon, and what are the misunderstandings of the public about the marathon? Zhao Fuming, president of Beijing Marathon Association, said that people who never run talk about "horses", while some enthusiasts will excessively pursue personal best (PB). "First of all, we should realize that as amateur runners, we are far away from competitive sports. Even those who have the best performance among runners should also realize the gap and not aim too high; Secondly, it should be Do not forget your initiative mind. When running, ensuring health is the top priority, without affecting normal work and life, scientific fitness, and enjoying a healthier life through exercise. " Zhao Fuming believes that the marathon itself is an extreme sport, and every participant should be treated with caution.

　　Sports medicine experts teach you how to run safer.

　　Zhu Jingxian, a medical supervisor and sports physician in Peking University Institute of Sports Medicine, started with the case of sudden death in a marathon and analyzed who was not suitable for running a marathon. She warned everyone to run scientifically and safely, and to keep running for health.

　　"Marathon is a typical extreme challenge project, and its first finisher died suddenly at the finish line, which is enough to show us the risks of this sport. However, it is also a sport full of challenges and enjoyment. Regular running will make the brain secrete more dopamine and endorphins, which will make people happy and even ‘ Addiction ’ 。” Zhu Jingxian said.

　　According to incomplete statistics, since 2014, more than 20 runners in China have died suddenly in the "Half Horse" or "All Horse" race or after the race. Foreign literature statistics show that the incidence of sudden death in marathon is 0.6/100,000-1.9/100,000, while in China, the incidence of sudden cardiac death in the whole population is 41.84/100,000, which is much higher than that in horse racing. Zhu Jingxian believes that "we can do more work to further avoid tragedies, and nip in the bud is the key."

　　Zhu Jingxian said that people with cardiopulmonary diseases and potential heart diseases are not recommended to participate in the competition. How to find potential heart diseases, such as congenital heart disease and hypertrophic cardiomyopathy, is the key to reduce sudden cardiac death during or after the game. "We suggest that the contestants go to a regular hospital for the following examinations before the competition: electrocardiogram, echocardiography and cardiopulmonary exercise experiment. Physical examination before the game is very important. " Zhu Jingxian said.

　　Secondly, the contestants need to run step by step before the race, and regular running habits are the basis to ensure the completion of the marathon. "Generally speaking, people who have never run for a long distance, even if their physical fitness is good, are not recommended to participate in the marathon. For the first time, a strange sports event is prone to sports rhabdomyolysis, and in severe cases, renal failure may occur. " Zhu Jingxian said that for the first-time marathon runners, only after completing the running training equivalent to the whole marathon distance before the competition can they better play their level in the official competition, and at the same time reduce the risks of sports injuries and sudden death. Amateur masters who have participated in many marathons should also pay attention not to blindly pursue achievements. "You should pay attention to your feelings in the race. If you are unwell, stop the race in time and seek medical support. If you stay up late, catch a cold and are in poor health before the game, it is recommended to give up the game. "

　　"The most prone to cardiac arrest is the runner whose pace (a concept often used in marathon training, which refers to the time required for a runner to run 1 kilometer) is between 5 minutes and 6 minutes and 30 seconds, that is, ‘ Quanma ’ The competition takes 3.5 -4.5 hours ‘ Amateur master ’ . 52% of cardiac arrest occurred in the last 10 kilometers of the marathon. " Zhu Jingxian said.

　　The common sports injuries in running are mostly concentrated in hips, knees and ankles. Dr. Zhu reminded runners to do what they can. "For short-term injuries, they can be cured through rest and physical compensation; Reversible long-term damage can be cured by drug therapy+physical factor therapy+rehabilitation training; However, for irreversible long-term damage, surgery is needed, and it may also cause permanent functional loss. "

　　Dr. Zhu Jingxian reminded runners: nutritional supplements at ordinary times, before, during and after the game should be paid enough attention; Running equipment should be based on ensuring safety, and it is not expensive to be right. Finally, she particularly emphasized that muscle strength training is very important for runners. "Muscle strength is the armor that protects joints and the cornerstone of PB."

　　The road running industry is in its infancy and full of opportunities.

　　Zhu Donghui, secretary of the Party Committee of Beijing No.3 Middle School, is also a marathon runner. Together with the headmaster of No.3 Middle School who is also a runner, he has formed a 70-person teachers’ running group and has participated in several events organized by Beijing Marathon Association. At the same time, the school also designed a 3 km -10 km running training plan for students of different ages. "The sense of accomplishment of students holding special medals after the game is more effective than any kind of verbal mobilization. It is our ultimate goal to cultivate students’ healthy habits through the guidance of teachers. Running is a lifelong benefit, and I believe that running students can also influence parents and friends around them. " Zhu Donghui said.

　　Road running industry associations and various running groups all over the country are grass-roots organizations that undertake and lead the vast number of road running people. Zhao Fuming believes that at present, the road running industry is in its infancy and has good development opportunities.

　　In this year’s National Day mass parade, Beijing Marathon Association organized more than 200 members to participate in the first set-up running group phalanx. Up to now, Beijing Marathon Association has hosted, undertaken and co-organized 13 events, conducted 1,140 public welfare trainings and 20 certification trainings, with about 58,000 participants, covering the Beijing-Tianjin-Hebei region.

　　How should local trade associations achieve healthy development? Zhao Fuming believes that the nature and positioning of industry associations should be clarified; Form a work team with common goals; Implement valuable work items; In line with the national strategy of healthy China, it is the key to actively cooperate with government policies and requirements.

　　Create a social atmosphere of scientific movement and healthy life

　　Hou Pengcheng, director of the Beijing Sports Federation Office, said that one of the functions of the Beijing Sports Federation is to strengthen the function of social organizations to lead the national fitness and activate the vitality of social organizations. As the organizer of the half-horse race in Beijing Park, the Beijing Sports Association is most concerned about the running safety and the health problems caused by it. The social atmosphere of healthy running is created by every runner. "The theme of this conference is to make scientific fitness the top priority in every runner’s mind. Don’t just throw yourself into a sport with cool fashion or beautiful equipment, but slowly integrate into it on the basis of fully understanding the risks, advantages and disadvantages of the project."

　　Hou Pengcheng suggested that runners should be responsible for their own health, combine their own characteristics and learn from others’ experience in running, and form the habit of lifelong exercise.

　　Xu Zhengbiao, deputy head of Huai ‘an Running Group in Jiangsu Province, and Lei Huashou, chairman of Nanchang Athletics Association, shared local experience in carrying out activities at the meeting. Cen Chuanli, honorary president of Beijing Marathon Association and former editor-in-chief of CCTV Sports Channel, made an analysis from the perspective of media promotion of running and great health. He thought, "Create a ‘ Scientific movement and healthy life ’ A good atmosphere is the responsibility of the media to serve the public. "

　　China Youth Daily China Youth Network reporter Lei Zhang

　　[Editor’s note]

　　The charm of Jiangsu is inseparable from the long canal. The Beijing-Hangzhou Grand Canal connects 11 cities in Jiangsu, and 60% of the population lives along the river, so that the vast land and countless people can be nourished and multiplied, and towns have risen and prospered. In order to actively guide the new consumption mode of cultural tourism in Jiangsu Grand Canal Cultural Belt and promote the high-quality development of cultural tourism industry in Jiangsu, the Provincial Cultural Tourism Department and the Provincial Radio and Television General Station jointly produced the all-media cultural tourism program "Travel All over Jiangsu". The program group traveled all over the province’s scenic spots and historical sites and old streets and alleys, found folk artists and craftsmen, visited experts and scholars in literature and history, and explored those moving stories behind the scenery, so that everyone "had the impulse to travel and was moved by culture.""Lead the audience to discover the unprecedented "fun Jiangsu".

　　The program has been broadcast on Jiangsu Public News Channel since April 18th. The first broadcast time is from 20: 30 to 21: 00 every Thursday, and the second broadcast time is from 8: 50 to 9: 20 every Tuesday and Saturday.

　　Yangzhou, Jiangsu Province has a glorious history of more than 2,500 years.The birthplace of the grand canal, known as"The first city of China Canal", tooLeading city for applying for the Grand Canal World Heritage. shebecause“river"Born, but also because“river"Erxing, can be described asSit with the "peerless" beauty and enjoy the delicious food on the tip of your tongue.. Today, Xiaobian will take you around Yangzhou and eat all over the city!

　　First stop: Slender West Lake — — City business card with six punch cards.

　　Slender West Lake, a tributary of the Grand Canal and a section of Yangzhou moat, is calledSecurity river; During the Ming and Qing Dynasties, Yangzhou salt merchants were rich in the world, and they built pavilions on both sides of the river, forming this.Unique water garden community.

　　Speaking of Slender West Lake,This name is really related to Hangzhou West Lake.! During the Qianlong period, there was a poet Wang Ling from Hangzhou. When he visited, he thought that the scenery and prosperity were similar to those of the West Lake in Hangzhou, so he felt it and wrote a poem — —"The weeping willows continue to pick up the weeds, and the wild goose tooth Hongqiao Yanyan draws pictures. It is also a pot for selling gold, so it should be called Slender West Lake. " It meansWest Lake is a bit like Yang Guifei, while Slender West Lake is as slim as Zhao Feiyan.Each has his own strengths..

　　After six trips to the south of the Yangtze River, you must punch in at Slender West Lake.What is it that fascinates Master Qianlong? downWaterway tour of "Qianlong with the same paragraph"Maybe we can find out! 　

　　Imperial Horsehead is the place where Ganlong boarded the ship.. It seems that the word "horse" is a typo, but in fact, folklore is afraid of stumbling and removing stumbling blocks, so it gives away the "stone" of "code".　

　　Five pavilion bridgeThe scientific name is lianhua bridge, with five pavilions and four wings. Looking down from the air, it looks like a lotus blooming on the water. Used to be forIt is convenient for salt merchants to pick up and build.Yes. I still do.Yangzhou’s best place to enjoy the moonIt is said that a moon can be seen in fifteen bridge opening under the bridge.

　　When you come here in spring, the most beautiful scenery isSpring willow on long beach. Spring willows are lingering, and the breeze is blowing gently. If you are in this scene, you will understand what is called."Life only loves Yangzhou to live.,The weeping willows on the shore are fragrant with spring air".　

　　Finally, I’ll tell you in secretPhoto punching resort — — fishing terrace. At an oblique angle of 60 degrees, there are not onlyA lake of spring water and weeping willows on both sides, but also putWuting Bridge and Baita have a panoramic view.. Here’s one, it’s hard not to praise the circle of friends!

　　The second stop: Geyuan — — "Four Seasons Cycle" in the Garden of Canal Salt Merchants

　　Geyuan is Yangzhou.The existing salt merchant gardens with the highest artistic achievements, the best preservation and the longest history., the master.It took 20 years to build this garden.It has a history of more than 200 years. itCovering an area of 36 mu, there are more than 60 kinds of bamboos with nearly 20,000 plants.So if you want to feel the Yangzhou garden, it is right to come to a garden!

　　The most essential part of the garden is the four-season rockery in the back garden.Wouldn’t it be wonderful to hide spring, summer, autumn and winter in your yard?

　　The owner loves bamboo, and bamboo shoots can best represent the arrival of spring, so the ginkgo stone shipped from Fujian is used as stalagmite to show a picture.Spring is suddenly leaking.

　　Go further inside the door and you will come.Xiashan— — The blue-black (gray) Taihu rocks are piled up, and this rockery looks like it from a distance.Clouds rolling in the sky before the summer rainstorm.. There is also a piece hidden in it."Treasure of Town Garden" — — "Moon" stoneOh!

　　According to the master’s ingenuity, in the garden,Tour clockwise.You can continue to feel the autumn and winter seasons.

　　Change the scene, the four seasons cycle.One by one, you can get a glimpse of the prosperity that the canal once brought to Yangzhou City, and you can also feel the rich and exquisite life of the canal salt merchants.

　　The third stop: Fun Garden Tea House — — North-South Compatibility of Canal Flavor

　　After enjoying the visual feast, how can the taste be followed? When it comes to Yangzhou cuisine, what comes to mind first?Is it boiled dried silk? Babel gourd duck? Braised silver carp head? Or crab powder lion head?As a senior foodie, you must try something different! Today, I will come to the Fun Garden Tea House with Xiaobian to feel it.Authentic canal cuisineOk!

　　The Thousand-Li Canal made a wonderful collision between the ingredients and cooking methods of the north and the south in Yangzhou, so there was.Cooking in the south or cooking in the north..

　　Little masters, are you ready? The chef will serve you!

　　The first one: eight treasures pull cakes.Sticky and sticky, the taste is sweet, which not only reflects the level of rice and flour in the south, but also refers to the northern preserves.

　　The second way: Jingguo powder soaked in King Kong navel.King Kong navel is the bread that southerners like to eat, and Beijing fruit powder is the powder ground from the oil fruit that northerners like to eat. This integration of north and south is simply wonderful!

　　Fourth stop: Shao Bo Ancient Town — — Canal ancient town on the tip of her tongue

　　Find the taste of the canal, and then taste the ancient town of the canal."Singing" foodOk!

　　Since the Tang and Song Dynasties,Shao Bo is a famous and important commercial port on the Grand Canal.. Emperor Qianlong visited the south of the Yangtze River six times and came to Shao Bo. Presumably, there was the temptation of delicious food among them.

　　Shao Bo braised fishThe crispy fried eel, which originated in Susie, came to Shao Bo along the canal and became a legendary dish there.The craft is complicated and the taste is delicious. It was once the first choice for salt merchants’ banquets..

　　Sliced fish fillets should be hung with local water chestnut powder from Shao Bo; Then, stew and fry in the oil pan for three times.It can’t take more than a minute from the pot to the table.Because whether Shao Bo braised fish can "sing a song" depends not only on the chef’s skill, but also on the speed of serving.

　　Wow, is your mouth watering? There are not only braised fish, but also spicy and mellow.Shaobo small lobster, also can let you feast your eyes here.

　　Seeing this, can’t you wait to take a trip, taste it and feel the different taste of this ancient canal town for yourself?

　　Fifth stop: Dongguan Street — — Visit the treasure old street.

　　The last stop today isTop Ten Historical and Cultural Streets in ChinaOne of Dongguan Street.Fishbone-shaped streets and lanes, extending out of the alley to the north and south, hidden in the quiet alley.50Many former residences of celebrities, salt merchants’ mansions and temple gardens.And other important historical relics, and there are many centuries-old inheritance on the noisy main street.old name in business；time-honored brandandIntangible cultural heritage project, it can be said that youGo shopping and eat!

　　There is a heritage on the street.189AnnualYangzhou xiangfen;

　　And Su Dongpo are full of praise.Yangzhou pickles;

　　more2400Years-oldyangzhou lacquer ware.

　　Standing on the East Gate Tower,The left hand is present, and the right hand is fleeting., as if there is a kind ofThrough ancient and modern timesThe feeling.

　　"The First City of China Canal", with its sharp edges hidden in the streets and beautiful scenery, is waiting for you to explore slowly here … …

　　 The full version of the first episode of "Traveling around Jiangsu" is presented! Poke the video to get more exciting ↓ ↓ ↓

　　 (Manuscript and video source: Jiangsu Guangdian Rong Media News Center Editor/Jeikiy)