[This article is reproduced from WeChat WeChat official account’s "Xinhua Viewpoint" (ID: xhsxhsd)]

The "Carp Jumping at the Dragon Gate" water feature of the four-story fountain, and the rockery waterfalls built by the real mountains are cut off … This is not a star-rated hotel in a metropolis, but a newly-built middle school in Zhen ‘an County, Shangluo City, a deep poverty-stricken county in Shaanxi Province. And there are more doubts behind this "luxury middle school".

Generally speaking, schools that are beautiful or even gorgeous will not be questioned too much. After all, "no matter how poor you are, you can’t be poor in education". However, according to a survey conducted by Xinhua Viewpoint, the local fiscal revenue of Zhen ‘an County in 2019 was less than 200 million yuan, and the total investment of this middle school was as high as 710 million yuan, which led to high debts, which made people not only confused about whether it was an "image project" variant under the "luxury" appearance, but also suspected that some school leaders’ office buildings exceeded the standard.

"luxury" campus in poverty-stricken counties: it costs more than 2 million yuan to cut mountains and fake waterfalls, and the area of several leading offices is suspected to exceed the standard.

In order to solve the problem of insufficient degree in urban areas, since 2015, Zhen ‘an County has started to build a new Zhen ‘an middle school project. The new campus is located in Taiping village, Yongle street, Zhen’ an county, about 14 kilometers away from the county seat, and has been delivered recently. According to the school, the school covers an area of 272 mu, with a total construction area of 129,000 square meters, and plans to accommodate 6,000 students.

The reporter recently visited the site and found that there are 24 main buildings such as teaching building, dormitory building, dining building, gymnasium and teachers’ apartment in the new site of Zhen ‘an Middle School, and 120 classes are set up, which greatly improves the educational conditions in mountainous areas.

However, there are some facilities that have nothing to do with teaching in the campus: entering the campus from the magnificent antique archway gate, the four-story fountain waterscape ascending the steps along the trail, 16 stone carvings of carp distributed on both sides, and the school motto marble tablet about 8 meters long and 1.5 meters high on one side is located at the end of the fountain. According to the staff of the school, the waterscape means "carp jumping at the dragon gate", and the school motto stone tablet pulled from Xi ‘an cost 50,000 to 60,000 yuan.

Passing through the huge square arch of the school administration building, the pyramidal roof with triple eaves and the library based on the Hall of Prayer for the Good Year in the Temple of Heaven are built on the high platform. There are some reading rooms in the building, but the space utilization rate is low. There is only one sand table in the large high school.

On campus, except for the stone railings that can be seen everywhere, every building has an imitation Tang-style building roof. In the southwest corner, a pavilion is built on a multi-level waterfall group with a length of about 50 meters and a drop of about 15 meters, surrounded by rockeries, waterwheels, plank roads, waterscapes and stone arch bridges.

According to the relevant person in charge of the preparation office of Zhen ‘an Middle School, the water features of rockery waterfall cost more than 2 million yuan, and for this reason, some mountains were leveled and anti-landslide retaining walls were built. The affiliated projects of the whole school, such as green belt and pipe network, cost more than 80 million yuan.

The internal facilities of the administrative office building are also quite eye-catching. The visual area of the office with the number of "Deputy Secretary" is more than 30 square meters, and the visual area of another office with the sign of "Director of Class Management Office" is about 30 square meters.

According to the Construction Standard for Office Buildings of Party and Government Organs, the area of county-level deputy offices of county-level organs shall not exceed 24 square meters. As a deputy county-level unit, Zhen’ an Middle School has obviously exceeded the office area of "Deputy Secretary" and "Director of Class Management Office".

In addition, in the school dining room with a total area of 14,000 square meters, there are several private rooms on the fourth floor, with mahogany floors, chairs with flowers and exquisite tableware.

A cadre of Zhen ‘an County Party Committee said that the reason why the campus should be built with Tang-style architecture style is because the local government wants to build Tang Wenhua to "promote the integration of culture and tourism".

Last year, the local fiscal revenue was only 178 million yuan, and it was necessary to repay more than 50 million yuan in loans every year for 12 consecutive years.

As early as February 2013, the Ministry of Education issued the Notice on Building an Economical Campus through Diligence and Thrift Education, proposing that school buildings should be built according to the principles of simplicity, practicality, applicability and resource conservation, and the cost standards of school building construction projects should be strictly controlled, and luxury decoration should not be allowed, and "luxury school gates" and "luxury office buildings (rooms)" should be resolutely put an end to.

The Opinions on Further Adjusting and Optimizing the Structure to Improve the Efficiency in the Use of Education Funds issued by the General Office of the State Council in August 2018 clearly states that education should be carried out with diligence and thrift, image projects and achievements projects are strictly prohibited, and luxury schools are strictly prohibited from being built beyond the standard. Every education fund should be used in key places. We should do our best, do what we can, and not engage in the project of "living beyond our means".

According to the reporter’s investigation, the total investment of Zhen ‘an Middle School Project is 710 million yuan, and Zhen ‘an County needs to repay at least 50 million yuan in loans every year for 12 consecutive years.

According to the relevant person in charge of the school preparation office, the Zhen ‘an Middle School project started in 2015, and the preliminary expenses such as land demolition, three links and one leveling, planning and design cost 90.8 million yuan. Subsequently, Zhen ‘an State Investment Corporation and the contractor jointly invested more than 100 million yuan to set up a project management company, and raised 320 million yuan from the bank, making up 510 million yuan of the total investment in the project budget.

"In the past few years, the final settlement cost has changed again, and the current investment has reached 710 million yuan." The person in charge said that in addition to the estimated annual repayment of 53.37 million yuan to the bank for 12 consecutive years, there are still about 200 million yuan in arrears. "In the future, the county will take part of the money, and then find ways to win the higher-level funds to solve part of it."

As a deep poverty-stricken county that took off its hat in May 2019, in 2019, Zhen ‘an County completed local fiscal revenue of 178 million yuan, and public budget expenditure mainly relied on fiscal transfer payment. Zhen ‘an County’s "Report on the Implementation of the Budget in 2019 and the Draft Budget in 2020" shows that in 2019, "the task of preventing and resolving government debt risks is arduous, and the debt repayment pressure is increasing". From January to May 2020, the county’s local tax revenue reached 60.81 million yuan, down 7.2% from the same period of last year. According to the report, in 2020, "the government debt service will surge, and the contradiction between revenue and expenditure will become more acute".

Beware of the spread of luxury and livelihood projects

In the interview, some local cadres believed that building schools with high standards reflected the concept of "no matter how poor you are, you can’t be poor in education", even if you build them ahead of time, it is understandable. However, some experts say that it sounds like a good thing to borrow money to run a school, but in fact, a lot of funds are not really used to improve teaching, which leads to a waste of funds, formalism and a distorted view of political achievements.

Some teachers in Zhen ‘an Middle School reported that while the hardware was improved, the software such as school teachers’ strength was not significantly improved. Moreover, some planning is unreasonable, resulting in a waste of resources.

According to the data of the school, there are four teacher apartment buildings in the school, of which 104 are two bedrooms, one living room, one kitchen and one bathroom, and 334 are one bedroom and one bathroom. All the apartments are "Simmons, wardrobes, bookcases, sofas, tables and chairs, dining tables, stoves, sanitary baths and TV broadband, and you can check in directly with your bag".

However, many teachers report that most teachers live in the county town and will not move in, which may cause apartment buildings to be idle. Moreover, the new school is 14 kilometers away from the county seat, and the monthly commuting expenses will be more than 1,000 yuan, which increases the burden on teachers.

Shi Ying, vice president of the Chinese Society of Social Sciences and head of the People’s Livelihood Group of the Shaanxi Provincial Decision-making Advisory Committee, said that it is understandable that the school is ahead of schedule, but the school is not a scenic spot, so it is unnecessary to build antique buildings and rockery waterfalls beyond its actual value.

Some experts said that the original intention of attaching importance to education in poor areas is worthy of recognition, but we must do what we can. Especially after the wind stops in the building, it is necessary to prevent the wind of luxury from spreading to people’s livelihood projects. While improving the educational hardware, the government should also invest in the construction of teaching staff and personnel training.

　　A few days ago, the website of the National Health Planning Commission issued the Notice on Printing and Distributing the Administrative Measures for the National Essential Drugs List (hereinafter referred to as the Notice), and Chinese herbal pieces entered the national essential drugs list for the first time. Wang Guobao, deputy general manager of Beijing Heniantang Pharmaceutical Co., Ltd., believes that essential drugs are drugs that meet the basic medical and health needs, have appropriate dosage forms, are reasonably priced, can guarantee supply, and are fairly available to the public. The entry of Chinese herbal pieces into the national list of essential drugs not only plays an important supporting role in the development of Chinese herbal medicine industry, but also accelerates the transformation of medical model.

　　The Notice pointed out that all primary medical and health institutions organized by the government are equipped with and use essential drugs, and all other medical institutions must also use essential drugs according to regulations. The basic drug management of Chinese herbal pieces shall be temporarily implemented according to the policies and regulations of the relevant departments of the State Council on the pricing, procurement, distribution, use and basic medical insurance payment of Chinese herbal pieces. "Chinese herbal pieces enter primary medical institutions and enjoy the basic medical insurance policy, which will help to play the role of simple and inexpensive Chinese medicine in primary medical institutions and accelerate the transformation of medical model." Wang Guobao said.

　　Chen Fengfuzhen, Director-General of the World Health Organization, pointed out that in some countries, traditional medicine or unconventional medicine is called complementary medicine. Traditional and complementary medicine is an important and often underestimated component of health care. Traditional and complementary medicine can be found in almost every country in the world, and the demand for its services is increasing. Reliable, safe and effective traditional medicine helps to achieve the goal of ensuring everyone’s access to health care.

　　The WHO Traditional Medicine Strategy for 2014-2023 supports Member States to master the use of traditional and complementary medicine and integrate traditional and complementary medical services and self-health care into national health systems, thus promoting universal health coverage.

　　Chen Qiguang, executive head of the National Research Group of Traditional Chinese Medicine of China Academy of Social Sciences, said: "The World Health Organization has proposed to change from disease medicine to health medicine model, and Chinese medicine, as a traditional medicine in China, has unique advantages in preventing diseases and chronic diseases. The use of Chinese herbal pieces in primary medical institutions will increase the clinical strength of Chinese medicine in primary medical institutions and promote the transformation of medical model."

　　Wang Guobao believes that the entry of Chinese herbal pieces into the list of essential drugs plays an important supporting role in the development of a series of Chinese herbal medicine industrial chains, such as Chinese herbal medicine planting, variety cultivation and authenticity identification, and is conducive to the rapid development of the big health industry in China.

　　Shi Wankui, chairman of Beijing Minzhigu Management Consulting Co., Ltd., said that Chinese herbal pieces were allowed for medical insurance reimbursement before, but most areas were not included in bidding procurement, and the quality and price freedom of Chinese herbal pieces entering medical institutions were relatively large.

　　When Chinese herbal pieces enter the list of basic drugs, they will be included in the bidding system, and zero price difference will be implemented, so that large enterprises will compete for price and quality, thus benefiting patients. Moreover, the entry of Chinese herbal pieces into the list of basic drugs is a new symbol of the rising status of Chinese medicine, which is of great significance to promoting the development of Chinese medicine.

　　"Three in 2011, two in 2012, one in 2013 and two in 2014 … … We can win several projects to support Chinese medicine in the county every year. " Pan Luqun, dean of Fuchunjiang Town Health Center in Tonglu County, Zhejiang Province, counted with his fingers: "Last year, the county built a cream base and gave 10,000 yuan, and the training of general practitioners gave 0.4 million yuan. Last year, our income from Chinese herbal medicines reached 3.2 million yuan, accounting for 21% of all drug income. "

　　What Pan Luqun said is the special fund for traditional Chinese medicine issued by Tonglu County in 2010, with an annual income of 1 million yuan. "This 1 million is not given casually, but to you ‘ Bounce ’ Can you get it. " Pan Luqun said, "Last year’s two projects were selected from seven new Chinese medicine projects we launched."

　　Take Chinese medicine as a popular product

　　Can a hospital develop seven new Chinese medicine projects a year? Seeing that the reporter didn’t seem to believe it, Pan Luqun came one by one without thinking: "TCM constitution identification, Tai Ji Chuan kungfu club, winter disease treatment in summer, cream tonic, TCM weight loss, new TCM dermatology, and carrying out TCM classic inheritance … …”

　　"We have always regarded Chinese medicine as ‘ Popular products ’ Promoting to the masses, especially the concepts of preventing diseases by traditional Chinese medicine, health care and so on, is in line with our overall idea of building a civilized city, an eco-city, a garden city and a tourist city. " Wu Zhizhong, director of Tonglu County Health Bureau, said that in recent years, Tonglu County Party Committee and county government have successively issued policy documents such as opinions on further strengthening the development of Chinese medicine, opinions on vigorously strengthening Chinese medicine to enter the community, and implementation plans for improving the service capacity of Chinese medicine, and allocated special funds to promote the development of Chinese medicine.

　　Four years ago, He Jinqiao was transferred from another township to Zhongshan Town Health Center as the dean. Seeing that the health center was in a depressed state, He Jinqiao began to think: How can the health center be done well as soon as possible? After many investigations, He Jinqiao decided that only the development of Chinese medicine can save the hospitals. "On the one hand, the young and middle-aged laborers in Zhongshan have gone out to work, and many of the elderly left behind have chronic diseases. TCM conditioning and TCM health care are promising; On the other hand, Zhongshan is the hometown of stone materials. It is inevitable to deal with stones every day, and the orthopedics department of traditional Chinese medicine is also very useful. "

　　Through a series of measures, such as adjusting the personnel structure, introducing professionals, going out for further study and so on, one-third of the people in Zhongshan Health Center choose Chinese medicine every day, and one-third of their business income comes from Chinese medicine.

　　"For diseases like lumbar muscle strain, there is nothing western medicine can do, but Chinese medicine can show its talents. Acupuncture, massage, moxibustion and traction are all effective." Last year, He Jinqiao also introduced a college graduate majoring in TCM rehabilitation, and prepared to carry out TCM rehabilitation in due course: "In this way, we can go into patients’ families to provide services."

　　Form a Chinese medicine service network

　　Every day at 9~10 am and 2~3 pm, the flat-panel TV on the wall of Yuzhao Village clinic in Fuchunjiang Town will broadcast the health education video programs arranged by the county. "This program is mainly about Chinese medicine. For example, yesterday’s broadcast was to teach everyone to learn the Five-Animal Show." Dai Fasong, the person in charge of the clinic, said that there is also a university for the aged in the village. The village doctors in the clinic give a health education class once a week, and the lecture content is mainly Chinese medicine, and the audience is mainly the elderly.

　　Providing basic medical and health services as public goods to the whole people is one of the important contents of this round of medical reform. Tonglu county, according to the local actual situation and the actual needs of the masses, directly integrated Chinese medicine into basic public health services and sent it to every household.

　　With the help of the construction of primary health service system in health reform, the clinic of Yuzhao Village in Fuchunjiang Town has built an exquisite two-story building, which provides basic medical care and basic public health services for about 5,000 villagers nearby, including acupuncture, massage, scraping and other practical techniques of traditional Chinese medicine.

　　Dai Fasong introduced that during the reform, the clinic and the town health center implemented integrated rural management. Doctors from the health center often went to the clinic to serve the villagers, and the team of village doctors in the clinic gradually stabilized. Today, there are 4 people in Yuzhao village clinic, with an annual business volume of more than 400,000 yuan, and the average annual income of village doctors is about 55,000 yuan.

An overseas traveler visited China on March 20, and bought a batch of Chinese herbal pieces in a tax refund shop in Beijing on March 21, and obtained the general VAT invoice and the corresponding tax refund application form issued by the tax refund shop on the same day. The invoice indicated that the tax rate was 10%. On April 25th, when the overseas passenger leaves the country, which tax rebate rate should be used to calculate the tax rebate for Chinese herbal pieces when handling the tax refund for the passenger?

　　Tianjin Hailufeng Automobile Trading Co., Ltd. is a company that sells high-end cars imported from Mercedes-Benz, BMW, Toyota, Rolls-Royce, Bentley and other luxury car brands in parallel. The company provides follow-up services such as insurance, installment, licensing, modification and delivery. Overseas direct-selling first-hand car source All the models sold by our company can be phased in the whole country, and it takes only one day to buy a car by stages. Car purchase can be flexibly operated with convenient conditions such as full ticket tax deduction, decorative ticket, advance payment and departure. Add WeChat to buy a car and get a car decoration gift package worth 10,000 yuan. WeChat updates the latest model quotation and picture configuration every day, and more car information configuration quotations and preferential activities are published on WeChat. Welcome to add! You can buy a car by installment in the whole country, with a down payment of 20%, low interest and quick approval.

　　Commercial vehicle booth:

　　The article only briefly introduces more car purchase consultation, please call: Manager Hu 18743343125 (telephone number is the same as WeChat).

　　The 22 Land Rover executive grilles are hollowed out, and the thick horizontal bars are more luxurious. The side lines are tough and powerful, without any bending and transition. However, as a whole, there is no stiff feeling, and the front face details are obviously adjusted. The cat claw air inlet design above the fog lights has become quite dynamic. The back row space of Land Rover Range Rover Executive Edition is much more spacious than before, which can accommodate friends of all sizes. Compared with the same model, its front seat is 90mm higher, so the driver’s field of vision becomes wider, and he can know the road ahead well and ensure the driving safety.

　　The design style of the center console is mainly practical and luxurious, and the most prominent thing is that the interior of the car is simple. The design concept of the button is simple, the steering wheel wrapped in leather makes us feel comfortable to hold, and the multi-function buttons ensure the safety of driving. Generally speaking, the design of the car is humanized, and various key functions are within reach.

　　After many product iterations, Land Rover Range Rover ushered in the fifth-generation model in China this year. At the same time, in the process of evolution again and again, the luxury performance and comfort of Land Rover Range Rover are also constantly improving. Being the king of luxury and comfortable SUV, and inheriting the name of "Tiger", Shan Ye is naturally the most suitable destination for Land Rover Range Rover. Land Rover China, which embodies this idea, will bring a new generation of Range Rover to Jiuzhaigou, which is known as the "king of waterscape", and let this king of beasts indulge in Shan Ye.

　　The body size of the new generation of 22 Land Rover Range Rover Executive Edition has been improved compared with the past, which is divided into different vehicle versions. The length, width and height of the vehicle have reached 5052(5252)/2047/1870mm respectively, while the wheelbase has reached 2997 (3197) mm. Thanks to the longer, wider and larger size, the brand-new Range Rover gas field has become stronger and more oppressive, which makes it look like a distant view.

　　Company commitment: We don’t make the lowest price in the market, the lowest price is not guaranteed, the highest price is not guaranteed, and the highest price is unfeeling. We only earn what we should earn, pay what we should, do things seriously, and win-win cooperation. If we cooperate with you, we can’t guarantee that you will spend the least money. I can guarantee that you will save the greatest heart and get the situation of quality, efficiency, interests and win-win. We look forward to the cooperation of every new and old customer! Serve with your heart and pass on trust! I am willing to cooperate with you for a long time! Please don’t take high-profile configuration and low-profile price! ! Imported cars are just one configuration and one price. There is always a friend asking what is the difference between a 4S shop car and an imported car!

　　1. At the same price, there are more imported cars than 4S shops.

　　2, the same configuration, imported cars are cheaper than 4S stores.

　　3. The quality of imported cars is better than that of 4S shops.

　　4, all models are bare car prices, our company does not force any other expenses (insurance, decoration).

　　5. Staging of imported cars can be done in some areas. Please refer to ITU for details. We can’t do the lowest price (can’t compare with sewing companies and scalpers), but we guarantee the best service and the best after-sales. You can contact us if you have any questions after picking up the car. The contract has legal benefits, the procedures are normal, and the car can be picked up at any time. Don’t blindly look for the lowest price (there are many examples of being cheated)

　　Triple guarantee of car purchase

　　The first guarantee: the original regular commodity car ensures that the brand-new car is not a repair car.

　　The second guarantee: to ensure the quality, every car of the manufacturer has been professionally tested before leaving the factory.

　　The third guarantee: the formalities on the day of car purchase are taken with the car (customs clearance, commodity inspection, conformity certificate, electronic information QR code)

　　Main brands: Rolls-Royce, Bentley, Mercedes-Benz, Land Rover, BMW, Porsche, imported Toyota, Lexus, Dodge and other high-end brands. Main business: foreign car booking, new car sales, car consultation, customized modification and upgrade, national mortgage installment, and acting as an agent for national licensing.

　　Company name: Tianjin Hailufeng International Trading Co., Ltd.

　　Sales Tel: 18743343125{ WeChat Synchronization} Hu Bing

　　Company address: Exhibition Hall opposite Senyang International Automobile City, Haibin No.9 Road, Tianjin Port Bonded Area.

Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

Fast Technology reported on May 14th that Gary Black, a well-known Tesla investor and future fund management partner, released the data released by YipitDate, a credit card data provider.

The data shows that,Although Tesla American car owners experienced the FSD service for free during the trial period, only 2% car owners chose to continue to subscribe after the trial period ended, far below Blake’s expectation of 6%.

Blake also reminded that because the sample size is only 3,500, it may not fully reflect the wishes of Tesla owners. It is suggested that Tesla deeply analyze the reasons for the low acceptance rate, whether it is related to the added value of services or the pricing of 99 US dollars/month.

It is understood that Tesla’s self-driving products are divided into three levels:Basic AP(Autopilot), enhanced assisted driving EAP(Enhanced Autopilot), and the highest level FSD.

At present, AP is provided free of charge in China, and EAP costs RMB 32,000.The price of FSD in North America is $15,000 or $199 per month, and its functions include navigation-assisted driving, automatic lane change and automatic parking.

Since the FSD v12 version, Tesla has introduced the "end-to-end neural network", which controls cars by neural networks instead of traditional programming codes, and is praised by Musk as an innovation of "changing the rules of the game".

He predicted that,FSD will be updated every two weeks, and 26 version iterations will be realized every year, bringing 78 major improvements, which indicates a significant improvement in the security and functionality of FSD.

　　I bought a house and wanted to decorate it, but how to install it is not a willful private matter. Recently, in Guali Town, Xiaoshan District, Hangzhou, a first-floor owner renovated his house, which caused the whole building to crack and become a dangerous building. All the neighbors evacuated urgently because he knocked down the load-bearing wall during the renovation.

　　Hangzhou, Zhejiang: Renovation knocked down the load-bearing wall and the whole building became a dangerous building.

　　This dangerous building is 31 commercial apartments in Guali Town, Xiaoshan District, Hangzhou, and obvious cracks can be seen in the wall. At present, the building has been closed around with isolation boards, and a notice from the town government has been posted: the corridor is temporarily closed because of the need to solve the crisis. The date of signature is September 17th.

　　It is understood that the commercial apartment was built in the late 1980s, with 31 buildings with 3 units and a total of 36 households. At present, the owner of the illegal decoration on the first floor has been controlled, and all the residents have been given resettlement fees to let them stay in hotels or go to relatives and friends.

　　According to Xiaoshan police’s notice of appraisal opinion, the risk level of 31 commercial apartments is D, and the current situation of housing structure can not meet the requirements of safe use. In this regard, Guali Town said that the houses in the whole community are relatively old. If they are demolished and rebuilt, it may affect the surrounding houses. The most urgent task is to reinforce and eliminate the dangers, so that the house appraisal level can reach B level.

　　Staff of the Letters and Calls Office of the People’s Government of Guali Town, Xiaoshan District, Hangzhou, Zhejiang Province: The landlord who illegally renovated has paid 4,000 yuan to each household. Only when the appraisal is Grade B will the owner return to live. The plan has been worked out, and the reinforcement time is estimated to be 30 to 45 days.

　　Lawyer: Dismantling the load-bearing wall without permission seriously endangers public safety.

　　At present, the owner and contractor of the decoration have been taken criminal compulsory measures on suspicion of negligent crime of endangering public safety by dangerous means, and the case is under further investigation. Like this, because of the fault of one household, the interests of the residents in the whole building are damaged, and there may even be danger of personal safety. Can other residents file economic claims? How should the relevant departments deal with the owners who have caused bad results?

　　Yue Shenshan, lawyer of Beijing Yuecheng Law Firm: After appraisal, this house is dangerous, which will have two consequences:

　　One consequence is in the civil aspect, because this demolition behavior leads to the building becoming a dangerous building, and the overall maintenance of the building will cause damage to other owners. In this case, other owners can claim economic compensation from the owner who demolished the load-bearing wall.

　　Another consequence is that the demolished load-bearing wall makes the whole building unsafe, which is an act endangering public safety. This is a kind of negligence, because negligence, did not foresee the consequences of their own demolition behavior will endanger public safety, to bear the crime of endangering public safety by dangerous means.

　　According to the provisions of the criminal law, it will be sentenced to fixed-term imprisonment of not less than three years but not more than seven years, and if the circumstances are minor, it will be sentenced to fixed-term imprisonment of not more than three years or criminal detention. Although the building has not collapsed now, it may pose a danger to unspecified people around it. At this time, it is a serious crime that endangers public safety.

　　Fortunately, at present, no residents are injured because of this incident, but one of the focuses of attention is how to deal with Building 31, which has become a dangerous building. Is it to repair or tear down and rebuild?

　　Yue Shenshan, lawyer of Beijing Yuecheng Law Firm: If the building has been restored and the danger has been eliminated, it will not be demolished. The building itself will not be rebuilt because of the owner’s reasons, and it needs professional appraisal and evaluation.

Source | Medical Economic News

workDifferentiate and correct

What is the core logic of the adjustment of multinational pharmaceutical companies? Recently, less than a month after Peng Zhenke returned to Pfizer, he announced a drastic adjustment of the organizational structure of Pfizer China, which became the focus of the industry, and all the heads of six business divisions competed for posts. Combined with the organizational changes and adjustments of Roche Pharmaceuticals, Huizhi Pharmaceuticals and other companies some time ago, the focus of the industry has shifted to issues such as purchasing with quantity and how to deal with foreign pharmaceutical companies driven by medical insurance negotiations. 　　　

What is the core logic of the organizational structure adjustment of multinational pharmaceutical companies in the context of the changes in the pharmaceutical industry? How to treat the coping strategies of major companies? Is Pfizer’s competition for posts a big subversion of the existing employment rules in the industry? Let’s try to find the truth from the case analysis.　

01

Pfizer China replicates global architecture.

There are three main points of organizational change in China announced by Pfizer this time: First, six independent business divisions have been established, namely, hospital emergency, cancer, rare diseases, inflammation and immunity, vaccines and broad market. This setup is almost a replica of the company’s global structure in China. After the recent reorganization, Pfizer Global is divided into six business divisions: hospital emergency, oncology, rare diseases, inflammation and immunity, vaccines and internal medicine. The reason why Pfizer China has not only set up an internal medicine division is that the sales of corresponding products (mainly Ai Le Tuohe Changpei) in China are limited, which is not enough to support an independent division. The Broad Market Division has the characteristics of China, mainly covering the medical institutions in the county and even the lower market. Many multinational pharmaceutical companies, such as AstraZeneca and Sanofi, have proved the effectiveness of the strategy of Broad Market Division in practice. 　　　

Second, set up a strategic innovation department. This is also a continuation of Pfizer’s global strategy. The core of Pfizer’s global growth strategy is "Bold Moves", which consists of five parts: release of human potential, innovative drug research and development, transition to market model, digital victory (mainly digitalization of drug research and development) and guiding policy dialogue, that is, bold action strategy. The establishment of the Strategic Innovation Department is closely related to the strategy of market model transformation. The core of this strategy is to solve the problem of patients’ ability to pay, which is also the core mission of the Strategic Innovation Department. After Pfizer divested its original research drugs and business, it focused on innovative drugs, especially drugs for tumors and rare diseases. These drugs are extremely expensive, and solving the problem of patients’ ability to pay (medical insurance, commercial insurance, charitable funding, etc.) is an important guarantee for product quality. 　　　

Thirdly, the heads of the six business divisions that were not mentioned in the official website report but mentioned in many reports will all adopt the competitive employment system, and all employees who have served in Pfizer’s current position for more than 24 months can compete for employment without the prior approval of the superior manager. It is relatively common in domestic-funded enterprises that the heads of business departments compete for posts. Among them, the most famous case is that 7000 employees of Huawei resigned and re-competed for posts. This operation is very grounded and aims to activate the organizational potential. However, domestic pharmaceutical companies have hardly heard of any company taking this measure, and it is really admirable for Pfizer, as a multinational pharmaceutical company, to take this step. 　　　

Previously, only two divisions of Pfizer had corresponding leaders, namely, the general manager in charge of anti-infection business and the general manager in charge of tumor and rare diseases business. After the reorganization, the anti-infection business was transferred to the hospital emergency business, and the tumor and rare diseases business was split into two business divisions: tumor and rare diseases. As a result, the position of the boss of four major business divisions is empty. Such organizational restructuring will have little impact on Pfizer’s senior management team in China. As a very senior professional manager, Peng Zhenke has successively taken charge of Bristol-Myers Squibb China, Sanofi China and Sanofi Jianzan Europe, and is very familiar with China’s culture and market competition environment, and has sufficient leadership and cultural adaptability to promote such organizational changes. 　　　

However, this restructuring will inevitably weaken the roles of the chief operating officer and the vice president of marketing in the previous organizational structure. The chief operating officer set up by pharmaceutical companies is often trained as a presidential candidate. With the participation of Peng Zhenke and the establishment of the mechanism of six business divisions reporting directly to the president, the role of the chief operating officer has become subtle. At the same time, the positioning of the vice president of marketing in charge of cross-brand marketing strategy has also been split into various business divisions with the establishment of six business divisions, losing its independent value. The follow-up whereabouts of the two bosses are worthy of attention.　　

02

Huizhi embraces digitalization.

At the same time as Pfizer’s structural reform, it is also concerned about the new organizational structure of Roche Pharmaceutical and Huizhi not long ago. Roche set up a new product pipeline strategy team in China, reporting directly to the general manager of Roche Pharmaceuticals; Huizhizhe has set up two new teams, digital therapy and health management platform, both of which report directly to President Huizhi China. 　　　

These two adjustments are adjustments to functional departments, which are much smaller than those made by Pfizer China to directly adjust the business team. Of course, Huizhi China completed the reorganization of the business team structure at the beginning of the company’s establishment in 2020, and set up three major organizations: the hospital division, the retail division and the business division, with great moves. Huizhi is a merger of Puqiang, which was spun off from Pfizer, and Mailan, a generic drug giant. The major shareholder is still Pfizer. It can be seen from these strategic measures of organizational structure of Pfizer and Huizhi that although Pfizer has faced challenges in the pipeline of new drug research and development in recent years (in fact, all the shortcomings have been made up by the successful cooperation with BioNTech’s COVID-19 vaccine), the strategic height and execution ability of commercial organization operation are still beyond that of other pharmaceutical companies. 　　　

The core positioning of Roche’s new team is company strategy formulation, strategic insight and analysis, product excellent listing, disease field integration strategy and competitive information collection and analysis. The main line of these functions is to help Roche Pharmaceuticals communicate and connect with global product research and development, and help Roche China to better and faster introduce Roche’s global new products under the market changes that heavy products such as rituximab and trastuzumab for injection are gradually listed. 　　　

Huizhi’s initiatives are full of innovative exploration and embrace digitalization. Among all multinational pharmaceutical companies, Huizhi has the best conditions to explore digital innovation and transformation. Different from other mainstream pharmaceutical companies positioning innovative drugs, Huizhi sells generic drugs and original research drugs, and the profit margin of these products will be gradually compressed to a very small level. For enterprises, it is necessary to improve operational efficiency and user experience by means of digitalization. Huizhi has previously explored the path of cooperating with Yiduyun Internet Hospital by setting up the Internet Medical Division. After quick trial and error, it quickly adjusted its direction to more specific digital therapy and health management. For Huizhi, a multinational pharmaceutical company with talent advantages, as long as the strategic direction is unwavering, it will certainly find a pragmatic and feasible landing path.

03

Where is the core logic of transformation?

In recent years, under the impetus of national policies, quantity purchasing and medical insurance reform, the traditional business model of multinational pharmaceutical companies relying on original drugs is no longer feasible, and multinational pharmaceutical companies have also abandoned the lucky mentality that "the policy is just testing the water" at the beginning of the quantity purchasing policy. Except for a few enterprises that position original research drugs and generic drugs like Huizhi, most multinational pharmaceutical companies have clearly recognized the situation and firmly turned to the positioning of innovative drug development. Although the strategic direction is clear, the research and development of innovative drugs often takes ten years, and it takes several years for existing drugs to be introduced into the China market from all over the world. Strategic adjustment often lasts for several years, and turbulence in the adjustment process is inevitable. 　　　

For multinational pharmaceutical companies positioning innovative drugs, the impact of business structure adjustment is not great. The organizational structure model established by selling original research drugs as innovative drugs for many years is still feasible in the New Deal era. The mainstream structure is either a business division system that manages the market and sales, or a structure that separates the market from sales and sets up a separate marketing function. Both models have their rationality. The bosses of multinational pharmaceutical companies set the corresponding organizational structure according to people, time and situation, and adopt one of the two models, or a mixture or variant of the two models. 　　　

Then, the introduction of new products, market access, patient’s ability to pay and digital organizational capabilities have also become the most concerned organizational design areas of multinational pharmaceutical companies besides marketing and sales capabilities. Needless to say, the China product pipeline strategy team of Roche Pharmaceuticals is a typical case. Another case, for example, AstraZeneca set up a NPP(New Product Planning) team under the Ministry of Business, and some teams even gave NPP leaders the level of executive director, which shows the importance attached to new product introduction. 　　　

Whether the product can enter the national medical insurance and how to complete the product entering the hospital as soon as possible after entering the medical insurance has become the key to the volume of new products after listing. Therefore, it has become an organizational design favored by multinational pharmaceutical companies in recent years to open up cross-team government affairs, market access and even major customer teams. This is probably the background of the times when Bian Xin, who is in charge of market access, was able to take the helm of Roche Pharmaceuticals. In the past, this channel was only open to candidates who had been vice presidents of the business department. The importance of patients’ ability to pay is related to the fact that cancer drugs and rare diseases drugs have become the main research and development directions of innovative pharmaceutical companies. In addition to national medical insurance, how to build a multi-level medical security system through charitable projects and business insurance cooperation has become the key. However, at present, the ability to pay mainly depends on national medical insurance, while charitable donations mainly rely on cooperation with large foundations and associations. Many of these abilities are placed in government affairs or access-related teams. A few multinational pharmaceutical companies also have some positions in charge of commercial insurance, mainly in government affairs or access teams. Pfizer’s separate placement in the Strategic Innovation Department is a relatively innovative move. 　　　

Of course, digitalization is also an area that attracts more attention. Many companies, such as AstraZeneca, Sanofi, Merck, etc., have set up vice-president posts to take charge of digital related work. However, for multinational companies that locate innovative drugs, the direct help of digitalization to business is not as direct as the previous capabilities. Looking forward to the success of digital transformation in companies like Huizhi, it will provide more learning output for innovative pharmaceutical companies.

Recently, a special topic-# Live in Reality # rushed to Weibo for hot search, and many netizens cried.

　

This is a clip from the people’s livelihood news program "Traffic in Tan Tan": Uncle who is nearly 70 years old, both parents died early, and his wife, children and brother passed away. He was riding on a small tricycle with seven or eight hundred catties of wood on it, sitting on a country road with his stupid brother who couldn’t communicate and a yellow dog who had been raised for more than ten years and was about to die of old age.

Faced with such an absurd life experience than the script, when police officer Tan asked "Why do you look so happy", grandpa naturally said, "Look ahead." This passage, which appeared in the news of people’s livelihood, is real and dramatic.

The human reality behind the livelihood program

This piece of material is not the first time to get on the hot search, but the source of this piece of material, Tan Tan Traffic, has continuously contributed to the funny news that broke the circle in recent years.

Traffic in Tan Tan is a traffic popularization program jointly prepared by the Traffic Police Detachment of Chengdu Public Security Bureau and Chengdu TV Station. Hosted by Tan Qiao, a traffic policeman, carrying a camera to chase people and cars in the streets, interviewing and educating all kinds of traffic offenders. In Douban, the program scored as high as 9.6 points.

Douban screenshot

The people’s natural creativity and the host Tan Qiao’s gradually skillful sense of variety show have produced countless ridiculous "famous scenes" in the original serious process of popularizing the law.

For example, a shy man who didn’t wear a shirt covered his upper body with a small pink towel for questioning, and his shyness aroused police officer Tan’s competitiveness. Hearing the other party say "selling cute", police officer Tan thinks he is a professional, but after listening carefully, he found that the man said "selling film";

Another example is Master Zheng of Henan Province, a "master of Chinese Wushu". He sat on a pile of wobbly beer bottles and insisted on performing a Chinese kung fu waist-horse combination for police officer Tan, and finally gave himself a shoulder throw.

There are also Fujian people who are recognized as Koreans because of their strong dialect accent. The police officer Tan who communicated with them almost exhausted all his foreign language skills in his life.

As well as Traffic in Tan Tan, there are many livelihood programs such as 1818 golden eye, which has been searched for many times because of funny news, and the new and old uncles and peacemakers, which are eye-catching because of farce.

Maybe you are not the audience of these local TV programs, but you must have heard of it more or less: Xiao Zhang, who was cut by a glass door and angered to defend his rights, was exclaimed by the whole network as "how can he be hurt by being so handsome";

Xiao Wu, who received a receipt of 40,000 yuan for repairing sideburns, was made into an expression pack and spread all over the network;

Luo Luo, a girl from Hangzhou who is known as the "real version of Fan Shengmei" accidentally fell into the river and died, was once out of control and exaggerated by her family during the reconciliation process, and was pointed out by her boss as "claiming for buying a house for her brother several times".

With the absurd joy brought by the trivial things in life and counting the trivial things on the screen, many local people’s livelihood programs have come out again and again in the new media era.

People’s livelihood news from newspapers to TV

People’s livelihood news was first born in newspapers. Under the joint efforts of a large number of newspapers, such as Huaxi Dushi Bao, Nanfang Metropolis Daily, Chengdu Evening News, Chutian Metropolis Daily and Morning News, the tide of people’s livelihood news has risen. Among the top ten buzzwords in China media in 2004, "people’s livelihood news" and "discourse power" became two key words.

On the TV platform, the concept of "people’s livelihood news" was first put forward by Jiangsu TV City Channel. In 2002, "Zero Distance in Nanjing" was launched, and the program was oriented to Nanjing, reporting city news related to citizens from the perspective of people’s livelihood. According to the network data, the program entered the AC Nielsen Nanjing TV list in the second week of broadcasting, and won the first place in the list for 70 consecutive weeks from the 36th week. In 2003, the program achieved an average monthly audience rating of 8.3% and the highest audience rating of 17.7%, and became the local news program with the highest "gold content" at that time with an annual advertising income of 100.8 million yuan, and the host Morphy also became a well-known host from this program.

The content is fresh, the ratings are hot, and the returns are rich. "Nanjing Zero Distance" became an instant hit, and a large number of imitators appeared in the market immediately. People’s livelihood news programs have sprung up like mushrooms after rain, such as People’s Livelihood Through Train on Shandong TV Public Channel, One Time in the City on Hunan Metropolitan Channel, First Time on Economic Life Channel of Anhui Radio and Television Station, Concern Today on Zhujiang Channel of Guangdong TV Station, Talking about the World on Liaoning Radio and Television Station, etc.

Even a number of livelihood news programs have appeared in the same area. Take Hunan as an example, there are Jing Shi Focus, Zhong Shan Shuo Shi, Hunan Metropolitan Time, Urban Evening, Hunan Public Channel Help Girls Help You, Changsha Political Science and Law Channel Political Science and Law Report, Hunan Xiangtan TV Station Urban Diary and so on.

Through the perspective of civilians, telling the content related to people’s lives, people’s livelihood programs have been well received. Especially for middle-aged and elderly audiences, such programs are particularly attractive.

People’s livelihood programs harvest a large number of young audiences.

In recent years, with the increasing proportion of young people’s consumption in content, the right to speak and the volume of voice have gradually increased. For this group with great potential, people’s livelihood programs began to approach actively.

As far as content is concerned, people’s livelihood programs are returning to news value: "parents are short" is decreasing, and the content that helps citizens solve problems and grasp the pain points of the audience with media advantages is increasing. On the other hand, people’s livelihood programs began to pay more and more attention to editing techniques and narrative methods. As far as "1818 golden eye" is concerned, its unique interview techniques and shooting techniques coincide with the characteristics of subculture and become a source of joy for young netizens.

Secondly, with the transformation demand of local livelihood programs and the Internet platform’s thirst for high-quality content, a large number of official accounts of livelihood programs have settled in bilibili, Tik Tok, Aauto Quicker and other platforms. The famous scenes in the program, after the arrival of the short video era, were re-edited and uploaded by up owners and spawned countless funny creations. Between the unbridled laughter, the clips of people’s livelihood programs full of comedy elements have become the "magic meal" of this generation of young netizens.

In the new media environment, young people become a new generation of loyal viewers of people’s livelihood programs. How to better combine the perspective of people’s livelihood news with the perspective of young users in the future development and give play to the communication function of news is the next important proposition of people’s livelihood programs.

Source: Blue Whale Financial Reporter Work Platform, New List, Gold Medal Public Opinion Officer, etc.

—

[Dry goods] Real estate sales forcing skills

"Dry goods" real estate online marketing plan summary

Gaoxin Retail, the parent company of this well-known retail enterprise, recently released the financial year 2024 performance report, which shows that the company is facing enormous challenges. In the fiscal year ending March 31, although the revenue reached 72.567 billion yuan, it decreased by 13.3% year-on-year. What is more striking is that the net profit returned to the mother recorded a huge loss of 1.668 billion yuan. RT Mart, as a star brand of Gaoxin Retail, had a brilliant retail legend in its development. Since landing in China in 1997, it took only 12 years to reach the peak of the retail industry in mainland China, and won wide acclaim from consumers with the record of not closing a store for 19 consecutive years. However, times have changed, and Gaoxin Retail pointed out in the performance warning that factors such as store losses, asset impairment and goodwill impairment, together with changes in customer consumption habits, have led to the current predicament. According to statistics, since the beginning of 2023, at least 13 RT Mart stores have closed for various reasons.

In the face of difficulties, Gaoxin retail executives did not flinch. Chairman Huang Mingduan stressed that the company’s primary task is to increase revenue and reduce costs, turn losses into profits, adhere to the essence of retail, and return to the original intention of creating value for customers. The joining of the new executive director and CEO, Shen Hui, indicates that the company is actively adjusting its strategy and rebuilding market confidence, with the goal of making RT Mart regain its growth momentum.

Looking back, since it was acquired by Alibaba in 2017, the performance of Gaoxin Retail has fluctuated significantly, especially in the context of the impact of e-commerce and the rapid evolution of retail formats, the traditional hypermarket model in RT Mart has encountered severe challenges. Although Alibaba helped its online transformation, the effect did not meet expectations, which aggravated the financial pressure. At present, RT Mart is seeking a breakthrough in transformation through innovation of business format, renovation of stores and strengthening of online services.

The whole retail industry is also actively exploring ways to change, including developing discount formats, improving shopping experience, deepening community management and accelerating digital transformation to cope with the cold winter of the market. Yonghui Supermarket, Box Horse Fresh Life, CR Vanguard and other enterprises have adopted different strategies to show the self-help and innovation of industry giants.

Although the road ahead is still full of challenges, the resilience and innovative spirit of retail enterprises indicates that the industry is expected to usher in a turning point in constant adaptation and change.