On the afternoon of September 26th, Weibo, the official of Hua Xizi, wrote, "I, Hua Xizi, 6 and a half years old, have a dream to be a high-end brand based on the local market and going global."

Text with pictures:

A good attitude determines Huaxizi’s life.

01

Hua Xizi’s "Crazy Literature" looks silly to many netizens.

Subsequently, @ 京京京京京京京京京京京京京京京京京京京京京京京京201

One of them wrote: "China brand, each generation has its mission! My generation is going to fight in the international market with high-end potential! It doesn’t matter if I am ridiculed or ridiculed. I have been neighbors with LV and Gucci by the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States. Wait for me. "

In response to the price issue, @ 京京京京京京京京京京 commented: "Does anyone really take grams to measure the value of eyebrow pencil? When people went to the stationery store to buy pencils when they were young, between 2B pencils and mechanical pencil, did you finally buy mechanical pencil because the refill was heavy? But why does 2B pencil cost only a few cents, while mechanical pencil costs several dollars? Why is this? Did you ever think about this question when you were young? No, you won’t. "

Business newspaper jun is not exaggerating the facts.

It is indeed a "high-density" brush screen follow-up review. ……

If there are too many, I won’t list them one by one.

In a word, after some operation.

It takes a long time for n hot searches.

↓↓↓

But after the release,

Hua Xizi’s comment area overturned,

Some netizens directly said that it was "crazy literature".

Others pointed to Hua Xizi’s concept of stealing.

Most netizens said that they couldn’t understand this wave of operation.

Playing the fool?

Some netizens were puzzled by Hua Xizi’s remarks in the comment area, saying, "It’s better for me to do this operation." @ 京京京京京京京京京京京京京京: You can go to a recruitment platform to see if there is a position suitable for you.

Some netizens discovered the "unusual" mental state of Hua Xizi Xiaobian, and @ Hua Xizi Florasis responded: "How can people not be crazy, just hold on?"

Subsequently, these remarks also boarded the hot search.

02

The whole story of Hua Xizi’s eyebrow pencil incident

A few days ago, when Li Jiaqi, the anchor of Taobao, introduced a Huaxizi eyebrow pencil in 79 yuan during a live broadcast, some netizens left a message saying that it was getting more and more expensive. As a result, Li Jiaqi himself directly "opened the door" to consumers, and related remarks caused extensive discussion on the Internet.

On September 19th, Hua Xizi published a "belated" open letter in the official Weibo, giving a positive response and apologizing for the first time. However, this open letter is considered "flashy" by many people. Some netizens said, "Having said so much, I feel as if I haven’t said a word."

On September 20, according to Zhongxin Jingwei, it was learned from people familiar with the matter that the open letter was not written by the company’s public relations department, and employees of the public relations department had voluntarily resigned. It is also known that there are still several employees in Huaxizi Public Relations Department, but they also tend to leave or have decided to leave.

According to beijing business today news, in the direct employment of BOSS, Hua Xizi newly released the recruitment notices of the person in charge of scientific communication research and the person in charge of media planting grass within five days, all of whom are responsible for brand promotion and other work. The former salary is 20-35K, with 14 salaries, and the annual salary is as high as 490,000 yuan; The latter’s salary is 23-40K, 14 salaries, and the annual salary is as high as 560,000 yuan.

It is worth mentioning that the continuous public opinion directly affects the sales of Hua Xizi.

According to the data of the e-commerce platform, before September 10, the sales of the official flagship store of Huaxizi was between 1 million and 2.5 million yuan; After September 11th, the sales of official flagship store of Huaxi Zi fell to 75,000-100,000 yuan, a drop of over 90%.

According to the data of cicada mother, in August this year, under the category of beauty and skin care, the sales of Huaxizi brand ranked fourth, second only to Kans, L ‘Oreal and Polaiya, and the sales in August exceeded 100 million yuan. However, the latest data show that since September this year, before September 11th, the daily sales of Hua Xizi in Tik Tok were basically more than 2.5 million yuan, and the daily sales on September 7th even exceeded 10 million yuan. However, after Li Jiaqi’s inappropriate remarks, from September 11th to 18th, Hua Xizi’s sales in Tik Tok dropped sharply, and the single-day sales did not exceed 1 million yuan.

Source Reading Creation/Shenzhen Business Daily Comprehensive Self-Flower Xizi Official Weibo, Zhongxin Jingwei, beijing business today, Securities Times, etc.

Editor Xin Jiayi

Original title: "Screen hot search! Hua Xizi is "crazy"? The comment area exploded … "

Read the original text

　　Recently, the high-profile AITO industry M9 officially announced the design, and many media people in the car circle shouted, "Gone forever are the days when foreign luxury car brands could price whatever they wanted in China!" Although this statement sounds a little more modest than Yu Chengdong’s statement of "the best SUV within 10 million", just announcing the appearance can arouse such multimedia attention and market discussion, which fully shows how much the market pays attention to and expects this model, which is jointly built by Cyrus Automobile and Huawei and positioned as the flagship SUV of panoramic wisdom. The industry is also looking forward to whether this car can bring new changes to China’s new energy vehicle industry and even the entire automobile industry. According to the official announcement, this car will be officially launched at the end of the year, when it will achieve the same level of leadership in platform advancement, high-level intelligent driving ability and technical content.

　　At the same time that AITO asked M9 to attract the attention of the whole industry, the Celestial Auto Super Factory, which is about to "make this model intelligently", also unveiled the mystery. In the recent Chongqing news broadcast, we also got a glimpse of its true colors. As can be seen from the name, compared with Tesla’s super factory, the local super factory built by Cyrus Auto has the ambition to lead the new changes in China’s new energy vehicle industry. If you are ambitious, you should have strength.

　　It is understood that the Celestial Auto Super Factory is a cooperative project between Celestial Auto and Chongqing Liangjiang New Area. It is driven by digitalization and intelligence, combined with technologies such as big data and Internet of Things, and built by digital twin technology. It not only adopts advanced production technology and technical equipment in the industry, but also ensures the quality of vehicles through cutting-edge technologies such as digital total quality testing, and proactively applies environmentally-friendly technologies to ensure energy conservation and emission reduction in the whole production process. At present, the factory is accelerating construction, and when it is completed, it will be one of the largest intelligent manufacturing bases of new energy vehicles in the world.

　　For a long time, as the leader of high-end brand of new energy steam, Sailis Automobile has been expanding the extension of industry model and technical level: the strong alliance with Huawei has become an industry model; The AITO series models jointly designed and built have become the industry benchmark. Recently, the new M7 has only been on the market for more than a month, and the large order has exceeded 6W. The two smart factories built with digitalization, intelligence and Internet of Things as the core represent the leading technical level of the new energy vehicle industry at present. The brand-new Celestial Super Factory, which is about to be put into production, is bound to lead the digital transformation of China’s new energy industry. (Photo: provided by Cyrus)

Cctv newsAccording to the news of Gongxin Micro-newspaper, in order to strengthen the cascade utilization management of power batteries for new energy vehicles, improve the comprehensive utilization level of resources and ensure the quality of battery products for cascade utilization, the Ministry of Industry and Information Technology, the Ministry of Science and Technology, the Ministry of Ecology and Environment, the Ministry of Commerce and the General Administration of Market Supervision jointly formulated the Measures for the Administration of Cascade Utilization of Power Batteries for New Energy Vehicles (hereinafter referred to as the Measures).

The "Measures" propose to encourage echelon utilization enterprises to cooperate with enterprises such as new energy vehicle production, power battery production and recycling and dismantling of scrapped motor vehicles, strengthen information sharing, and use existing recycling channels to efficiently recycle used power batteries for echelon utilization. Encourage power battery manufacturers to participate in the recycling and cascade utilization of waste power batteries.

Article 6 of the "Measures" points out that the echelon utilization enterprises should meet the requirements of the "Industry Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" (Announcement No.59 of the Ministry of Industry and Information Technology, 2019). Encourage the use of advanced and applicable technology and equipment, and give priority to the step utilization of waste power batteries at the package (group) and module level. The disassembly of battery packs (groups) and modules conforms to the relevant requirements of the Disassembly Specification for Recycling and Disassembly of Vehicle Power Batteries (GB/T 33598).

Article 13 of the "Measures" points out that the design of echelon products should comprehensively consider factors such as electrical insulation, flame retardant, thermal management and battery management to ensure the reliability of echelon products; Adopt a structure and connection mode that is easy to maintain, disassemble and disassemble, so as to facilitate the disassembly, disassembly and recovery after scrapping.

Help boost consumption and promote cars to the countryside. On September 7, 2023, the launching ceremony of the 22nd Qingdao Autumn International Auto Show and Qingdao New Energy Vehicle Going to the Countryside was grandly opened at Qingdao International Convention and Exhibition Center (Laoshan District).

The exhibition was hosted by Shandong Automobile Industry Association, Qingdao Industry and Information Technology Bureau and Qingdao Municipal Bureau of Commerce, and was undertaken by Qingdao Daily Newspaper Group and Qingdao Jialu Bowen Travel Technology Co., Ltd., with strong support from Qingdao Council for the Promotion of International Trade (Exhibition Office), Qingdao Development and Reform Commission and Qingdao Agriculture and Rural Bureau.

This exhibition started six exhibition areas of Qingdao International Convention and Exhibition Center, with an exhibition area of more than 60,000 square meters. More than 90 brands made wonderful appearances with more than 800 models, covering all kinds of cars, commercial vehicles, commercial vehicles, modified cars, used cars, new energy vehicles, etc. The frontier trend of the automobile industry gathered the top automobile events in the north.

At the opening ceremony, the 2023 Qingdao New Energy Vehicle Going to the Countryside activity was officially launched, and more than ten rural activities will be held in various districts and cities in Qingdao. Wang Bo, member of the Standing Committee of Qingdao Municipal Committee and Vice Mayor, Tan Xiuqing, Secretary-General of Shandong Automobile Industry Association, Qi Jianguo, Party Secretary and President of Qingdao Daily and Chairman of Qingdao Newspaper Media Group, Chu Xianfeng, member and deputy director of Qingdao Industry and Information Technology Bureau, Wang Zhigang, member and deputy director of Qingdao Commerce Bureau and second-level inspector, Wang Haodong, member of Qingdao Development and Reform Commission, Sun Siheng, deputy director of Qingdao Agriculture and Rural Affairs Bureau (Municipal Rural Revitalization Bureau), Gong Yimeng, first-class researcher of Qingdao Council for the Promotion of International Trade, Feng Yongping, member of the Party Committee and deputy general manager of Qingdao Guoxin Group, Lin Tao, general manager of Qingdao Jialu Bowen Travel Technology Co., Ltd., and relevant responsible comrades from relevant departments of Qingdao and various districts and cities attended.

Iteration is accelerated, and the vitality of automobile intelligence is endless.

Leading the direction of the northern auto market, on the first day of the opening ceremony, 31 new cars were released at 28 press conferences, and more than 50 latest models were displayed on the spot. Many brands made their debut at Qingdao International Auto Show.

Haobo, who landed at Qingdao International Auto Show for the first time, brought a high-end intelligent coupe Haobo GT and a super-running model Haobo SSR with an acceleration of 1.9s kilometers. The automatic wing door shape quickly attracted the audience to stop.

Changan Qiyuan, Geely Yinhe and Warrior respectively brought their latest models, Changan Qiyuan A07, Geely Yinhe L6/L7 and Warrior 917, to their stunning debut.

The wave of "electrification, intelligence and networking" has covered the whole automobile manufacturing industry. While accelerating the iteration along the main track, various automobile companies have also launched works in the field of highlighting brand personality.

"Born to break the world, extremely intelligent guardian", Extreme Fox opened up a parent-child safety track and launched the world’s first intelligent parent-child car-Extreme Fox Koala.

Feifan Automobile has released the industry’s first car-car integration scheme that breaks the boundaries of mobile phone brands-Feifan Bach cockpit digital ecology, which supports the high-speed and non-inductive integration of multi-brand mobile phones and car machines, and presents users with a brand-new upgrade of intelligence and comfort.

Equipped with Huawei HarmonyOS cockpit, Aouita 11 HarmonyOS version was released on the spot. Thanks to Huawei ADS2.0 intelligent driving assistance system, Aouita will provide users with better car and intelligent driving assistance experience.

BYD’s two major networks continued to exert their strength. Seal DM-i, Tang Family EV Champion Edition, DM-p Champion Edition/God of War Edition and DM-i Champion Edition appeared in the island city for 200KM.

Zhiji LS6, Wenjie New M7, Haval Raptors, Jetway Traveler, Tank 400Hi4-T, SAIC Chase Star H, Ruilan 7, Buick Angola plus, Cadillac brand-new CT6, Changan Ford Explorer Kunlun Edition, Volvo EX90, Volkswagen Touareg Volcanic Rock Sports Edition, New Generation Lincoln Navigator Mixed Edition, Dongfeng Honda 2024 Yingshi School, Link 08, Star Guangqi Honda’s new Crown Road, Guangqi Ai ‘an 2024 AION V Plus, FAW-Volkswagen ID.7 VIZZION, SAIC Volkswagen Xinweiran, Gaohe HIY, Tucki G6, Deep Blue SL03ICA, 2023 Extreme Krypton 001, Feifan F7, FAW Toyota bz3, SAIC Audi Q6, Tengshi N8…… … "Automatic driving" and "unmanned parking".

Cars go to the countryside, and exhibitions boost consumption upgrades.

In recent years, the development of China’s new energy automobile industry has achieved remarkable results, and an industrial system with complete structure and organic synergy has been steadily established, which has become an important force for stabilizing China’s economy and industry.

In the second half of 2023, under the orderly guidance of the National Development and Reform Commission’s Twenty Measures on Restoring and Expanding Consumption, Shandong Provincial Department of Commerce’s Plan of New Energy Vehicles Going to the Countryside in 2023 and other heavy policies, the automobile industry economy began to usher in recovery, and further tapping the consumption potential of new energy vehicles became one of the topics of economic development in the second half of the year.

As an important part of 30 new energy vehicles going to the countryside in Shandong Province in 2023, this autumn auto show brings together 27 new energy vehicle brands. Warrior, Lantu, Ideality, BYD, Ruilan Automobile, Feifan, FAW-Volkswagen New Energy, SAIC Volkswagen New Energy, Zhiji, Extreme Krypton, Haobo, Gaohe, Tengshi, Aouita, Deep Blue Automobile, Geely Galaxy, Changan Qiyuan, Landen Automobile, GAC Ai ‘an, Tucki, Zero Run, Euler, Extreme Fox, AITO Wenjie, and so on.

Just as Tan Xiuqing, secretary general of Shandong Automobile Industry Association, said at the opening ceremony, "New energy vehicles have become an important force to stabilize China’s economy and industry. In this exhibition, the proportion of new energy vehicles continued to increase significantly, exceeding half of the overall display brands for the first time, and many new brands came to Qingdao for the first time. It is believed that the 22nd Qingdao International Automobile Industry Autumn Exhibition in 2023 and the Qingdao New Energy Vehicle Tour to the Countryside will surely become an important platform to promote the deep integration, exchanges and cooperation between China and the world automobile industry, and contribute new strength to the smooth operation of the economy and the revitalization of consumption. "

This activity is the launching ceremony of the first activity of new energy vehicles going to the countryside in 16 cities in Shandong Province. Taking this as the opening ceremony, it will guide the new energy vehicle enterprises in the city to seize the opportunity of national new energy vehicles going to the countryside, promote new energy vehicles to better enter thousands of villages and thousands of households, help the country’s "double carbon strategy", promote rural revitalization and construction, boost consumer confidence, and form a strong atmosphere of industrial development and stimulating consumption to promote each other.

At the time of buying a car, the brand made profits and "benefited" the whole city

Under the orderly guidance of various policies, the automobile consumption market ushered in a turning point in late August. The car purchase discount that consumers are looking forward to is finally "letting a hundred flowers blossom" at this autumn auto show.

Germany Volkswagen Touareg comprehensive cash discount up to 150,000+;

The comprehensive discount of FAW Pentium is 40,000 yuan, and the cash subsidy granted by the manufacturer is 10,000 yuan/car;

Extreme krypton 001 will be reduced by 30,000-37,000 yuan in a limited time;

SAIC Volkswagen has a comprehensive discount of 70,000 yuan;

Roewe Auto Show cash benefits 14,000 yuan;

Beijing Hyundai comprehensive benefits 50,000 yuan;

Dongfeng Honda e:NS1 plummeted 50,000 yuan;

Arrizo 8 to high replacement subsidy of 18,000 yuan:

……

Although it is a working day, the audience who came to see the car is still crowded with the major brand negotiation areas. After all, the car was picked up one day earlier.

In order to give back to the support of fans and friends for Qingdao International Auto Show, the organizing committee specially set up a car lottery. On September 7-11, every day, there will be a variety of gifts such as color TV, refrigerator, air conditioner, oven, rice cooker and cooking oil waiting for you!

How hot is the autumn auto show? Open a circle of friends, open a short video platform, and you will definitely be able to brush the autumn auto show with two strokes. Only the "subway judge" can suppress the autumn auto show.

The exhibition debuted, and "Hui" moved the whole city. On September 7-11, see a new car and enjoy a low price. Qingdao International Convention and Exhibition Center (Laoshan District), the 22nd Qingdao Autumn International Auto Show in 2023, invites tasting!

　　While the global financial crisis has reduced the scale of top international auto shows, the 13th Shanghai Auto Show will follow the booming China auto market to achieve "overtaking in corners". More than 13 new cars launched in the world are not only the largest in the history of China Auto Show, but also the largest auto show in the world since last year, with about 1,500 companies from 25 countries and regions participating. To this end, the organizers opened 20 indoor and outdoor exhibition halls, covering an area of over 170,000 square meters, an increase of more than 20% over the previous session.

　　Since it is an auto show under the new historical background, this Shanghai auto show will naturally present some new highlights.

　　First, the auto giants attach great importance to it, and heavy new cars are unveiled. Wang xia, vice president of China Council for the Promotion of International Trade’s Automobile Industry Branch, said that in today’s global economic downturn, China’s automobile market has become a "battleground" for foreign automobile manufacturers. Therefore, automobile giants all participated in the Shanghai Auto Show at the level of international A-class auto show, and brought the latest technology one after another, presenting heavyweight models, starting cars and concept cars at the Shanghai Auto Show. It is understood that the 13 world premiere cars that have been announced are all products brought by auto giants. In addition, multinational companies have also launched hot models that are highly concerned by the market, such as Xinlingyu, Cruze, New Alto and Haorui, through their joint ventures in China. As for the scale of participation, there is no doubt that both German and Japanese companies, and even the three major American auto giants that have been in deep trouble, have expanded their participation scale.

　　Second, the scale of independent brands is unprecedented, and they compete with joint ventures. Although the performance of multinational companies is very eye-catching, the local independent brands are more high-profile, and they are likely to compete with foreign capital and joint ventures. Not only have they expanded the scale of participation, but they are ready to launch their own brand cars that have been independently developed or mass-produced, and the number of first-time models has also increased dramatically. Among them, FAW, SAIC, Dongfeng, Chang ‘an, GAC, BAIC and other six major domestic automobile groups also gathered at the Shanghai Auto Show for the first time, and made their collective appearance as a group for the first time.

　　Third, new energy vehicles are in full bloom. Today, with the global popularity of energy conservation and environmental protection, new energy vehicles have become the commanding heights of the future automobile market. The government’s idea of encouraging the development of new energy vehicles and vigorous subsidy measures have made new energy vehicles show a situation of "full bloom". However, unlike foreign capital and joint ventures that mainly promote hybrid or hydrogen energy vehicles, independent brands are betting on electric vehicles because the country may focus on supporting them.

Editor: Wang Jiaolong

Changes in the new year and season,

It deeply affects our choice of clothing.

As Lin Fengjun said:

"When we choose a dress,

We don’t choose the clothes themselves,

But the inner cultural identity and spiritual belonging. "

Clothing is not only an external manifestation,

It also represents your attitude towards life and the world.

In dressing and matching,

butAlways get lost between style and fashion.

Lost self, lost style.

For this,

French fashion editor CamilleCharriere

I once said my own collocation concept:

"Just watch the popular elements at the fashion show.

Then integrate the details into the daily items. "

This may be the best balance between the two,

Substitute popular elements into the details of wearing,

You can follow the fashion on the basis of adhering to the style.

So,

Let’s take a look first.

What are the popular styles this year ~

one

Lightweight feminine style

Keywords: lace, tassel, sequins, perspective elements.

The light feminine style popular this year,

Can be elegant and elegant in tulle and tassel,

You can also be low-key and luxurious in lace and bead diamonds.

You can also show off your personality in sequins.

Wear this style well,

It can be disassembled in two parts.

//Visual lightness

Throughout the major shows of this spring and summer fashion week,

Fringe element is one of the trends that cannot be ignored.

Dotted on the clothes,

You can achieve the effect of lightness of vision.

With the swaying pace,

Full of freedom and freedom.

//Lightness in material

Light materials such as tulle and lace,

If it is fascinating and fascinating,

You can easily wear a fairy romance.

Sequins, beads and diamonds,

It is also very suitable for deducing the light feminine style.

What it conveys is,

Gorgeous and elegant dress language.

Just put a set of matching

Replace any one with sequins and beads,

There is just the right high-profile fashion.

It should be noted that,

Proper skin exposure can wear a sense of lightness.

Chanel2023

2

Balletcore ballet style

Key words: ballet shoes, pile socks, gauze skirts, straps

Balletcore ballet style,

It is a new style inspired by ballet costumes.

Its elegant style is highly sought after by young people.

It provides an unprecedented new idea for the Z era.

After MiuMiu set ballet shoes on fire in the fashion circle,

Everything about ballet has never left.

The combination of ballet shoes and pile socks,

Become one of the most popular items recently,

Elegant and stylish street feeling.

Overskirt, a ballerina, is also active in the field of vision.

Satin fabric wrapped in overskirt,

Paired with daily OOTD,

Suitable for girls who take the pure route.

After entering daily life from the stage,

Ballet skirts are no longer constrained by "tight" constraints.

Loose and redundant a-shaped version,

Not only retains the essence of Balletcore ballet style,

It is also more comfortable and free to wear.

When ballet elements meet everyday wear,

You can also interpret different styles,

Workplace ballet style and leisure ballet style …

Comfortable and elegant atmosphere of ballet,

Would rather be hugged by girls,

This has naturally become a new fashion trend in the spring and summer of 2023.

three

Cute and sexy style

Keywords: Y2K Millennium wind, mini skirt, blouse, overalls.

Cute and sexy,

As the name implies, girlish and sexy coexist.

And the cuteness of a girl,

Without losing the sexy of a mature woman,

Perfect combination of these two styles,

Release a different unique temperament.

In AlessandraRich’s 2023 ready-to-wear collection,

Combining girlish style with sexy style,

No matter the details and colors of dreams,

Or a sexy topless blouse,

It reveals a dramatic tension.

AlessandraRich2023

Wear a cute and sexy style,

In the choice of color,

Mainly bright and bright colors in spring and summer,

More aging and cute;

In the design of modeling,

Short coat and low waist elements are a highlight.

With fresh colors, details,

You can collide with the cute and sexy wind of contrast.

If you have friends who are worried about your body,

You can also choose wide-leg pants with high waist.

four

Science fiction futurism

Keywords: Cyberpunk, tough silhouette, metallic texture, functional skirt.

To say that the representative of science fiction futurism,

LV must have a place.

At the just-concluded Paris Fashion Week,

Liu Yifei, Zhou Dongyu, Gu Ailing, etc

All dressed in branded silhouette jackets.

In a rapidly changing era,

Looking back and looking to the future,

It has become the key for us to maintain the "sense of the moment" and "certainty".

LouisVuitton has also been committed to,

Awaken our perception of time through sci-fi futurism.

Use a lot this season

The avant-garde of science fiction has a sense of silhouette, grotesque elements,

And classical leather and heavy industry embroidery.,

Re-juxtapose "future" and "past"

Louisvuitton2023

A sense of upright silhouette architecture,

Just as femininity does not need to follow established rules,

It has its inherent vigorous strength.

The exaggerated belt and zipper match it.

Collision with rebellious street temperament,

Break the conventional feminine image.

Changing fashions,

Like a dreamer.

It’s confusing but colorful,

And how to choose and choose becomes.

A mark that distinguishes it from others.

Life is a journey full of unknowns,

Don’t stick to a fixed route,

Maybe in the choice again and again,

Discover more amazing beauty,

Can in the tide change,

Know more about what you want to be.

Have you found your own style? Let’s talk in the comments section!

Editor Peng Mengyao

Editor-in-Chief Li Yiyi

Audit Liu Min

Reading tips

　　With the increasing awareness of residents’ exercise and fitness, many people have developed the habit of staying at home. Especially after the popularity of live fitness broadcast by artist Liu Genghong, more and more fitness enterprises began to try to transform online, and "cloud fitness" began to become a new trend.

　　"Finally!" On May 22nd, Fan Peipei, who worked as a fitness coach in Shanghai, stared at the TV news conference and could not help but let out a sigh of emotion.

　　On the same day, the Shanghai Municipal Sports Bureau issued the "Implementation Plan for Shanghai Sports Industry to Restore Normal Production and Life Order in an Orderly Way". The plan requires that the opening of sports venues and sports events be resumed in an orderly manner, following the principle of outdoor first, indoor first, and individual events first.

　　Affected by the epidemic, some fitness facilities in Beijing, Shanghai and other places have been operating poorly for some time.

　　Although it ushered in the dawn of returning to work, in Fan Peipei’s view, the domestic epidemic has fluctuated repeatedly, and fitness companies must find a "more reasonable business model under the epidemic".

　　With the increasing awareness of residents’ exercise and fitness, many people have developed the habit of staying at home for fitness, and the download volume of some fitness apps has been increasing. Especially after the live broadcast of Liu Genghong, an artist, became popular, more and more fitness companies began to try to transform online, and "cloud fitness" began to become a new trend.

　　"The most important thing is to survive first."

　　"In the past, spring was the peak season for business, but this year the situation is really not optimistic." Yang Lan, manager of Beijing Superman Fitness shaoyaoju Branch, said frankly.

　　During the May Day holiday this year, Beijing announced that it would suspend the business activities of indoor sports venues such as gymnasiums throughout the city.

　　"Our main source of revenue is private lessons, especially one-on-one membership services. Suspension of offline operations is equivalent to cutting off cash flow, but the rent and labor costs have not decreased." Yang Lan said.

　　Generally speaking, the fitness industry belongs to the offline entity industry with heavy assets, and its operating characteristics are large initial investment and high operating costs. However, after the epidemic, the number of people dropped sharply, which also led many fitness enterprises to face debt or even bankruptcy.

　　"The passenger flow has been greatly reduced, the store rent is still high, and the higher the operating cost, the greater the impact." Yang Dahao, a partner of Leke Fitness and Hepingli Store, told reporters that compared with small fitness studios with lower operating costs, those fitness institutions located in prosperous business districts often face greater survival tests.

　　In desperation, many operators began to strive to reduce operating costs. For example, many businesses in Beijing recently applied for rent reduction. According to the relevant notice issued by Beijing in April, all small and micro enterprises and individual industrial and commercial households renting state-owned houses in Beijing can reduce the rent for three months, while the rent for state-owned houses in areas classified as high-risk areas in the epidemic can be reduced for six months.

　　In addition, many fitness companies have also launched trendy sports such as frisbee and flag football, which are mostly carried out outdoors, which can effectively reduce the risk of epidemic spread.

　　"Take frisbee as an example. People can buy a frisbee for tens of yuan." Yang Haohao introduced that the entry threshold of Frisbee is not high, and the basic rules are simple and easy to understand, so you can learn it easily with or without experience. Frequent and close communication in Frisbee sports also makes Frisbee sports have strong social attributes.

　　Of course, many fitness institutions are selling fitness products at reduced prices to survive.

　　"The longer the epidemic lasts, the more conservative people’s consumption concept becomes. Although many fitness companies are operating at a loss, it is most important to survive first." Yang Lan said.

　　On the test line, there are joys and sorrows.

　　A tripod, an iPad and a small microphone … … This is a "three-piece set" taught online by Zhou Qian, the coach of a private fitness studio in Shanghai.

　　"Every day, there are two one-on-one private classes and a small class group exercise class, all of which are conducted online." Zhou Qian told reporters.

　　It is reported that the online business of testing water during the epidemic has become an important measure for the transformation and development of fitness enterprises. Take Super Orangutan, a sports and fitness brand, as an example. After the current epidemic, the company quickly set up a "online class" topic, including fat burning, shaping and other options. Some companies tried to pre-sell course packages on platforms such as Tik Tok, and launched online one-to-one and one-to-many course teaching.

　　Zhou Qian believes that online teaching can help fitness enthusiasts keep fit, and at the same time, it can strengthen the brand effect and lay a good foundation for returning customers after returning to work.

　　However, not all members can adapt to the rhythm and atmosphere of online teaching. During the interview, many consumers told reporters that the efficiency of online teaching needs to be improved, and the sense of experience is not as good as offline. "Online teaching can’t be demonstrated in close proximity, which greatly reduces the teaching effect." Xu Weiwei, a fitness enthusiast, said that some fitness enthusiasts around him are not very receptive to online teaching, and many people are unable to carry out online learning because of the limitations of venues, equipment and other factors.

　　A good opportunity for coaches to build personal IP

　　"Swing your arms and legs up, and the fat around your waist will snap off" and "thin and thin together" … … Artist Liu Genghong’s recent live fitness broadcast on the short video platform quickly became popular.

　　After Liu Genghong’s fire spread all over the network, Qin Ye, the coach of Super Orangutan Group’s aerobics class, quickly made a circle in Tik Tok for adapting Liu Genghong’s shuttlecock gymnastics. This attempt made him realize that with the continuous improvement of national health awareness, the online fitness market in China is showing great growth potential.

　　The reporter learned that in the online live broadcast of the super gorilla, in addition to the live broadcast of the official platform, many coaches also opened their own live accounts, and they gradually became accustomed to the online live broadcast teaching method, paying more attention to online and offline linkage.

　　According to relevant data, in 2021, the market size of fitness industry in China will reach 377.1 billion yuan, including 638 million webcast users in China, and the utilization rate of online live broadcast is as high as 63%. It is generally believed in the industry that fitness coaches have ushered in a good opportunity to build personal IP.

　　Qin also told reporters that since the audience of online live broadcast is mostly zero-based "fitness white", the content of the course he arranged should first consider safety and scientificity, and the intensity should not be too great.

　　"For the fitness instructor himself, excellent professional ability is only the foundation. The most important thing to get out of the circle is to strengthen your personal style and identify the user base in combination with your own strengths." Tang Huan, founder of a fitness media, said.

　　Tang Yuejun, an associate professor at Fudan University School of Management, believes that this is precisely the prerequisite for achieving a win-win situation between fitness coaches and fitness platforms.

　　"The coach can’t build personal IP without the promotion and operation of fitness platform. The two are complementary. The coach is responsible for providing high-quality fitness resources, while the enterprise provides platform construction, technology integration and business model construction." Tang Yuejun said, "The key to the sustainability of this model lies in whether fitness enterprises can break through the traditional logic of employment and service between enterprises, employees and customers and evolve into a new type of partner logic."

　 　 　 　Becoming a soldier is the dream of many students, but taking the military school entrance examination requires not only the results of the college entrance examination, but also the candidates’ health, especially their eyesight. Many parents know that their children’s myopia needs to be improved, but they are not clear about the time needed for myopia surgery and what preparations need to be made. Below, experts will answer your questions.

　　First of all, we need to know the requirements for applying for military school vision:

　　The farsighted vision of each eye in the military academy is less than 4.5(0.3), the corrected vision is less than 4.9(0.8), and the diopter is above ±6.00DS equivalent spherical lens, which is unqualified.

　　The naked-eye farsightedness of each eye is above 4.6(0.4), the corrected vision is above 4.9(0.8), and the diopter is below ±6.00DS equivalent spherical lens. The majors of command, surface warship, submarine, armor, surveying and mapping and radar are qualified. Among them, excimer laser surgery has no complications for more than half a year, except submarine and airborne specialty.

　 　 　 　 Enter the military academy in 2022, and do laser myopia surgery as early as possible.

　　Whether it is full femtosecond or semi-femtosecond, the postoperative vision recovery is very fast. Normally, you can get good vision the next day after surgery, which will hardly affect your normal work and life. However, you should try to operate as early as possible and reserve enough time for vision recovery.

　　1. Myopia surgery can be done without wanting to do it. Many nearsighted friends came to the hospital and told me that I wanted to do all-femtosecond surgery, or other surgical methods. However, after strict preoperative examination, because the eye conditions did not meet, myopia surgery could not be performed. Even if it was found that it was not suitable for myopia surgery, there was enough time to adjust the plan.

　　2. Myopia surgery has strict requirements for patients’ eye conditions. If the eye condition does not meet the requirements, even if the corneal thickness is appropriate, the operation can only be performed after the eye condition meets the requirements. For example, it is necessary to stop wearing contact lenses in advance, soft contact lenses for 1 week, hard contact lenses for 2 weeks, and OK lenses for more than 3 months.

　　3. There are strict and standardized surgical procedures for myopia surgery. Generally speaking, you should have a preoperative examination before you can make an appointment for the operation. You should also order eye drops for three days before the operation, and it will take about 1 to 3 months for your vision to return to stability after the operation.

　　Therefore, experts remind that in order to ensure foolproof, the sooner you apply for myopia surgery in military schools, the better. With sufficient recovery time, you can not only successfully pass the physical examination, but also restore your eye vision to a stable state as soon as possible.

All the pictures in this article have been authorized by the copyright owner.

　　site

　　On the 15th, more than 4,000 people gathered in Guangzhou Poly World Trade Expo Hall for a "jump" on the 2018 WeChat open course PRO. Almost at the same time, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on the WeChat platform.

　　"Jump" fire

　　Exceeding team expectations

　　On the morning of 15th, WeChat friends circle began to brush up: Zhang Xiaolong is going to show off a "jump" in front of more than 4,000 people today. The founder of WeChat, known as "the highest record has more than 6,000 points", ended his first jump in 2018 with 967 points in the attention of the audience. In this unique way, Zhang Xiaolong announced the official opening of the 2018 WeChat open course PRO.

　　In the opening speech, Zhang Xiaolong said that the game "Jump" was very interesting. I also ridiculed myself that after hitting 6000 points, I got a title called "Becoming a Buddha on the Site" and accidentally became a Buddhist department.

　　Regarding the original intention and fiery development of "TiYiTiao", Zhang Xiaolong said that "TiYiTiao" was only used as a Demo at first. It is a very simple game in the new version of WeChat to reflect the power of a platform such as WeChat applets and games.

　　After the game was released, its effect exceeded the expectations of the development team. "Because its DAU (daily active users) is about 100 million, but there are many plugins at the same time. I didn’t expect such a small game to have so many plugins. My friends in my circle of friends also scored a particularly high score, but I believe that he did not play it himself. "

　　Zhang Xiaolong said that there are about 30 people with more than 3,000 points in the system. "We hope that through an invitation, users who can now hit more than 3,000 points can come to our office and play in front of us, and they can get a very special gift."

　　Small game users exceeded 310 million.

　　From December 28, 2017, "Jump Jump" came out with the new version of WeChat. The cumulative number of users of "Jump Jump", which has not been online for a full moon, has reached 310 million. As one of the masterpieces of small games, "Tiaotiao" has a user retention rate of 65% the next day and 52% on the seventh day, far exceeding the average level of the mobile game industry.

　　Zhang Xiaolong said that the original intention of mini-games is to provide a more relaxed lifestyle, so that users can get away from information and social pressure, and take advantage of fragmented time to relax, which is actually a very serious matter. Small games will continue to be open to enterprise developers and individual developers in the future.

　　Applets will not replace traditional apps.

　　Since it was officially launched in January last year, the small program that first tried to scream has quietly spawned a brand-new mobile Internet ecosystem. According to the data released by the WeChat team at the conference site, there are currently 170 million daily active users in the applet ecosystem, 580,000 applets have been launched, attracting more than 1 million developers to join and covering 2,300 third-party development platforms.

　　In the past 52 weeks, the applet itself has maintained a small-step and fast-running upgrade iteration, and released 32 new capabilities, including store applets, nearby applets, applet development assistants, embedded web pages, custom components, and small games. More than 100 service experiences. At present, innovative applications of applets in various life scenes of China people have blossomed everywhere.

　　"Applets represent the future, and everything in the future may contain information, and applets are just such an information carrier and expression." Zhang Xiaolong said in the WeChat open class that applets will not replace traditional apps, but will enrich many scenes of apps.

　　Ubisoft and WeChat will cooperate to launch online games.

　　In the open class on 15th, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on WeChat platform. Both sides will give full play to their respective advantages and provide users with small game products with interesting gameplay, rich content and high quality experience.

　　UBISOFT is a leading enterprise in R&D, distribution and sales of interactive entertainment games and services. It has a variety of world-renowned brands, including Assassin’s Creed, Dancing Full, Lehman, Crying Out in a Lonely Island and other best-selling works. Ubisoft’s sales in the fiscal year 2016-2017 were 1.46 billion euros.

　　By the end of the third quarter of 2017, the number of monthly active users of WeChat reached 980 million. Since the launch of the applet on January 9, 2017, it has been widely concerned by third-party developers, and the small game is a brand-new category just launched by WeChat applet.

　　Our reporter Yang Ye.

　　sound

　　I believe many people have been screened by a game called "Jump" recently. Anyway, when reporters go to restaurants to eat, almost everyone holds their mobile phones, and then they only hear duang~duang~duang~

　　A game that can’t make money, what is it to attract the disabled party to fight and fight? The reporter chatted with players and scientists about this topic.

　　"Jump" game,

　　It’s called decompression, and it’s really "scheming"

　　A colleague of the reporter, the highest record is 179 points — — According to the statistics of online celebrity "Bi Dao" (note: Bi Xiaotian, Ph.D. student of Tsinghua University Chemical Engineering Department, who posted the online post "The gap between grabbing and grabbing WeChat red packets first is so big" last Spring Festival), 70% of the "jumping" players failed to score 110 points. Therefore, this colleague’s achievements in jumping out a little bit are very admirable.

　　But my colleague told me that her initial motivation was: "When I first played, my circle of friends was always behind someone I didn’t like. I must overtake him and keep a certain distance from him."

　　Wearing a decompression coat, but the ranking reveals the scheming.

　　So jumping is a decompression game, and probably the first few sets will make you feel relieved of work pressure. As long as you have played a few games, everyone will understand that this game has a ranking. And ranking is the most stressful thing in the world. People are definitely more irritating than people. Forcibly setting the ranking of friends circle is really the biggest trick of this game.

　　Li Dan, a master of sociology at Tongji University, told me that one of the important reasons for everyone’s repeated defeats and wars is: "It may have played a social role." Because the scores you "jump out" will participate in the ranking of friends, "ranking means interaction."

　　"Being keen on playing this game can be understood as looking for a sense of existence to satisfy your little vanity." Li Dan analysis.

　　Why can’t adults play with children? Do you accept these explanations?

　　Others found that, judging from the crowd distribution and performance statistics of "Jump" players, it seems that adults can’t play with children. For example, in our editorial department, it is the 8-year-old girl of my colleague’s family who can find the feeling of jumping out of 200 points quickly within ten minutes.

　　How to explain this phenomenon? According to the data summarized by online celebrity’s "Bi Dao", you can jump step by step with the time, and your grades will definitely go up. "In addition, when many people are close to their best achievements in history, their mentality will be unstable, and they will be flustered and die." According to the summary of "Bi Dao", from this point of view, children may have higher concentration than adults, and they don’t have too many distractions, and they also play more easily.

　　However, Jin Cancan said this — — "The secret is that I found that there will be extra points for staying on each special prop — — Water from the manhole cover flows out, adding 5 points; If the middle layer of the Rubik’s Cube turns positive, you can add 10 points; When the convenience store opens, you can add 15 points and the music box can add 30 points. "

　　Adults vomited blood in succession, so why didn’t they sum up such a strategy?

　　According to qianjiang evening news

　　trend

　　Zhang Xiaolong, senior executive vice president of Tencent Group and known as the "father of WeChat", said on the 15 th in the 2018 WeChat open class PRO in Guangzhou that the goal of WeChat is to be the best tool on the Internet; Wechat will not go to see the chat record; WeChat WeChat official account APP will be released, and the appreciation function will also be restored; In 2018, WeChat will further explore offline life.

　　Wechat doesn’t read chat records

　　WeChat official account appreciates that it will resume.

　　"For WeChat, we follow the concept of respecting users and individuals." Zhang Xiaolong said that this means that WeChat regards users as friends, that it must provide users with the best products and services, and that it will not look at users’ chat records. "Since the first version of WeChat, the system has been designed like this.".

　　For some people who questioned that "WeChat can’t even synchronize chat records in the cloud". Zhang Xiaolong said that from the perspective of protecting users’ privacy, it is safest to have no user chat records in the system, and WeChat will not violate users’ privacy, including never sending harassing messages to users. In addition, Zhang Xiaolong also said that WeChat will explore offline life in the next step. "In 2018, we hope to make some new attempts. Exploring the wonderful life offline is a direction we want to try." He said.

　　Wechat WeChat official account will release the APP appreciation function and will return.

　　"In the past, there was only a management platform for the WeChat public platform, but in the future, WeChat official account will also have a mobile APP." Zhang Xiaolong said, in fact, I made a WeChat official account APP before, but it has never been released, because I have been wondering whether to transplant the functions on the computer platform or design a better APP for the mobile phone platform.

　　"Now this APP has been done almost, and it may be released soon." Zhang Xiaolong said.

　　Regarding WeChat official account’s appreciation, Zhang Xiaolong said that after coordination with Apple, everyone has reached some consensus, and will soon restore the "appreciation" function, and will make great changes to turn the previous appreciation of WeChat official account into an appreciation for the author.

　　"In the future, in the public platform, you will see that the author is an independent column. You can see the introduction of each author and the articles he has published. An author can contribute different WeChat official account." Zhang Xiaolong said that the next step will be to consider whether there are other ways to make WeChat WeChat official account produce short content.

　　Applets need to grow slowly.

　　In the past, when we went to some restaurants, we could only queue up to order food. Now, through the corresponding small programs, we have realized scanning code for ordering food and scanning code for checkout. In life, applets have been used in many scenes to facilitate our lives.

　　Tencent data shows that the number of daily users of WeChat applets has reached 170 million, of which 30% are in first-tier cities and 31% are in fourth-tier cities and below. The number of online applets has reached 580,000, and the number of enterprises and individual developers of applets has exceeded 1 million.

　　But Zhang Xiaolong doesn’t want applets to be "fattened". "Because I think that for some future-oriented infrastructure facilities, it is not that we design its functions well, and users will succeed immediately when they get involved. On the contrary, we need a longer period to pave the way for it and need it to grow up slowly." Zhang Xiaolong said.

　　Zhang Xiaolong also said that small programs are not specially prepared for a certain field, which does not mean that e-commerce is now a slogan or for e-commerce; Wechat will not be a centralized diversion portal for applets, and it is hoped that applets will be a larger platform based on decentralization. According to Xinhua News Agency

In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.

The ball is coming, beautiful! Xiao yuyi.

In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.

In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.

Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).