On May 20th, the 2021 China International Intelligent Communication Forum, with the theme of "Intelligent Communication in the New Era", hosted by the Central Radio and Television General Station and the People’s Government of Jiangsu Province, kicked off in Wuxi, Jiangsu. Vice Minister Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, Shen Haixiong, Deputy Secretary of jiangsu provincial party committee and Governor Wu Zhenglong attended the opening ceremony of the forum and delivered speeches. Huang Qin, secretary of Wuxi Municipal Party Committee, delivered a speech at the opening ceremony, and Du Xiaogang, deputy secretary of Wuxi Municipal Party Committee and mayor, delivered a keynote speech. A number of industry experts and scholars, entrepreneurs and representatives of Chinese and foreign media gathered in Wuxi to talk about the new future of intelligent communication. Zhang Wenlin, President of Huawei’s Strategy Department, attended the main forum and delivered a keynote speech entitled "Digital Technology Accelerating the Transformation and Upgrading of Media Industry".

　　Zhang Wenlin, President of Huawei’s Strategy Department, delivered a keynote speech on "Digital Technology Accelerating the Transformation and Upgrading of Media Industry" in the main forum.

　　First, the era of ultra-high-definition video has arrived, and it is accelerating towards 4K/8K and richer experiences.

　　On March 1, 2019, the Ministry of Industry and Information Technology, the State Administration of Radio and Television and the Central Radio and Television General Station jointly issued the Action Plan for the Development of Ultra HD Video Industry (2019— 2022). The overall goal of the action plan is to vigorously promote the development of ultra-high-definition video industry and its application in related fields in accordance with the overall technical route of "4K first and 8K second". In September, 2020, HDRVivid, the key technical standard of ultra-high definition video industry in China, was officially announced. In the Spring Festival Evening of 2021, the world’s first 8K ultra-high-definition TV live screen was fresh in memory. The era of ultra-high definition is coming. The penetration rate of family 4K TV in China has exceeded 70%, and the number of families with 4K receiving ability has reached 200 million.

　　Technological changes have driven the development of the industry, and the requirements for efficiency, quality and computing power in film and television production have been greatly improved. Driven by the demand for accelerated remote collaboration in the epidemic, it is accelerating the overall cloud. Taking film and television works as an example, from Avatar in 2009 to Alita in 2019, the number of special effects shots doubled, and the requirements for calculation and storage increased by more than four times; There are also super variety shows, the number of shots is increased by 10 times, the quality is required to start at 4K, the production time is required to be shortened, and the parallel computing is required to be improved by 10 times. Starting from supporting the efficient production of content, AI will completely change the future creation and production mode, from the production end to the consumption end. There are a lot of pain points that need to be solved by AI intelligence in the whole process of current content production, and the changes in the future film and television industry need innovative technical support.

　　Second, the ultra-high-definition industry will be scaled up to promote technological innovation and industrial transformation.

　　Throughout the 14 th Five-Year Plan, a new round of scientific and technological revolution and industrial transformation is accelerating, and the deep integration of virtual reality technology and digital technologies such as the Internet, big data, artificial intelligence and 5G is having a profound and extensive impact on the economic and social development process. In recent years, the policies and plans of the General Administration of Radio and Television and the Film Bureau have clearly put forward the requirements for technology and industrial development, and the core points to four aspects: open innovation, deepening development, all-round promotion and industrial upgrading.

　　Huawei is deeply involved in video media technology and continues to innovate: In the past 25 years, from multimedia communication to video products serving radio and television/operators, it has gradually built the video development capability of the whole process and industry, and through in-depth and comprehensive research on audio and video basic technologies, it has been actively contributing to and promoting the formulation of open and innovative industrial standards and international standards with innovative technologies, and promoting industrial upgrading.

　　The key basic technology of ultra-high-definition video is firstly HDR. Since the release of the HDR standard by the Ultra-high-definition Alliance, the HDRVivid industry has become increasingly mature: commercial products in all sectors of the industry have been fully launched, and all mainstream manufacturers in all sectors will launch products and contents supporting this technical standard during the year, greatly enhancing the visual experience of consumers; Then there is DRM, the key guarantee technology of ultra-high-definition industry: multilateral enterprises in the industrial chain jointly build a trust center DTA, creating an open standard, transparent and credible service model for global multilateral cooperation; Domestic and foreign manufacturers have participated in it, and the ecosystem has become increasingly mature, escorting the security of ultra-high-definition content.

　　At CCTV main station ‘ 5G+4K/8K+AI’ Driven by the strategy, the whole industry is accelerating the comprehensive technological upgrading and transformation such as IP and cloud. The ultra-high-definition video production and broadcasting platform built by CCTV will form an ultra-high-definition program production capacity with an annual output of 10,000 hours (including new media and TV terminals), which will greatly promote the large-scale application of ultra-high-definition content, and then promote new business models such as live broadcast of ultra-high-definition TV theaters, support unified distribution for various end users, and accelerate the development of industrial integration.

　　Three, industrial change to stimulate technological breakthroughs, business innovation chain reaction

　　With the advent of the 5G era, the audio and video industry will realize digitalization, networking and intelligent upgrade. The access of 5G technology will bring new changes to film and television shooting. Media shooting can be made directly on the cloud. Since the National Day military parade of CCTV in 2019, the technology of 5G back transmission after shooting has taken the lead. At present, the technology has gradually matured. Huawei can provide more than 500M of stable bandwidth through 5G super uplink capability, and at the same time, it can provide 1G uplink capability next year, which can be widely used in all kinds of media shooting and live event scenes. By shooting the production scheme on the cloud through live broadcast, the cost of single live broadcast can be reduced by 60%. At the same time, because the live shooting brought by 5G jumps into the cloud, virtual shooting will redefine the shooting mode: by constructing a three-dimensional digital twin space of film and television content, the background of the calculated content can be combined with the physical image of the real shot, which will greatly improve the manufacturing efficiency in the early and late shooting. AI drives motion capture/voice/digital twins/light/spatial positioning and other functions to comprehensively improve the efficiency and quality of film and television content creation.

　　The key to upgrading the 4K/8K content production and broadcasting is IP transformation. The media matrix will lead the IP transformation of TV station production and broadcasting, and support 2000 channels of 4K/8K content production and broadcasting in the traditional SDI mode, which requires 32 cabinets and 4 tons of heavy copper cable. The MediaFabric jointly innovated by Huawei and CCTV can complete the same task with two cabinets and about 100 kilograms of optical fiber, and support flexibility and scalability, and support future-oriented evolution.

　　The application of technologies such as 5G, IP, cloud and AI in the process of ultra-high definition has contributed to the chemical reaction of business innovation. For example, the free viewing angle in the ultra-high-definition field is becoming a bright spot and hot spot in the industry. The Spring Festival Evening "Heroes of Heaven and Earth" has a high-quality image quality and a full-time 4K free viewing angle, bringing a new viewing experience and rich application scenarios.

　　Fourth, cloud-based technologies and services have brought about changes in production, processing and distribution models.

　　There will be three revolutionary services on Huawei Cloud:First, digital content is fully produced on the cloud, and various tools such as modeling interaction are efficiently scheduled and operated on the cloud through large-scale flexible computing power; Huawei and its eco-partners are steadily advancing the innovation of cloud production process services, which were officially released together with their partners at the Shanghai Film Festival in June this year. The second is the production on the 4K variety cloud. Based on the production practice of "Sister Riding the Wind and Waves", Huawei Cloud can realize the simultaneous editing and processing of hundreds of video streams through mature technologies such as real-time processing of proxy files and original files, which greatly accelerates the production efficiency in the later stage of variety. Third, making real-time generation services on the digital people cloud, which will produce film-and-television digital people with anthropomorphic characteristics and real digital twin figures, will be applied to the field of TV variety for the first time, and more innovative scenes such as lifelike digital twin program hosts will greatly enrich the content creation mode. There will be a famous host’s digital twin in the year, so please look forward to it.

　　The mature services on Huawei Cloud are also constantly innovating and promoting the development of ultra-HD industry;Intelligent repair function, with accurate AI algorithm to help high-quality, efficient content repair and quality improvement, while improving video quality, enhance users’ willingness to watch. More than 500 films and videos have been restored.

　　Explore a new mode of publishing on the cloud;Support the film distribution field to quickly enter the digital service era from the hard disk mailing era. In the field of distribution, there are still many difficult problems in the distribution of the film industry. At present, the distribution for urban cinemas still adopts the mode of hard disk delivery, which is high in cost, easy to damage, low in security and unable to be flexibly scheduled. The cloud service based on timely error correction and security guarantee of Huawei Cloud greatly improves the flexibility, timeliness and security of film distribution.

　　5. New market space: integrating innovation and providing the ultimate experience for more users in a timely manner.

　　The second live mode is about to provide services in a normal and large scale. It is expected to provide users with more and better enjoyment in cinemas, theaters and various venues that can provide the ultimate experience of film and television content.

　　The new home theater will create the second largest cinema market. Through revolutionary experience upgrading, convenient and flexible installation and civilian price, it provides a brand-new video business experience for home users. The AiMax business operation practice of Huawei video and smart screen proves that high-quality home theater experience will stimulate three times the viewing volume, increase the willingness to pay by two times, and incite huge commercial value.

　　Generally speaking, under the general trend of the accelerated development of ultra-high-definition industry, various technologies have been iteratively developed, which has spawned various business innovations and business model innovations, and constantly opened up new markets. This will promote the chain reaction of innovation in all aspects of the industry, which requires the joint efforts of the entire industrial ecological partners and the government to provide necessary conditions and convenience for the cluster development of the industry. In this process, Huawei will focus on technological innovation, join hands with partners, actively promote the development of ultra-high-definition technology and industry, and create full-process technological innovation with the support value of 5G, IP, cloud and AI to help the digital transformation and industrial upgrading of the film and television industry in the ultra-high-definition era.

　　"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)

　　On June 19th, at the Global Supercomputing Conference in Frankfurt, Germany, China’s "Shenwei Taihu Light" topped the list of the top 500 supercomputers in the world. Since it came out in June 2016, this is the third time that it has been awarded the "fastest supercomputer in the world", thus achieving "three consecutive championships".

　　"Shenwei Light of Taihu Lake" was developed by National Parallel Computer Engineering Technology Research Center, using China’s own chip. In the field of supercomputers known as "the heavyweight of the country", "Shenwei" indicates that China’s supercomputing technology has made many key breakthroughs, providing technical means for solving a series of major challenges such as economic and social governance, and has strategic significance for enhancing comprehensive national strength.

　　How fast is Shenwei? It has three "world first" indicators: the peak performance of the system is 1.25 billion times per second, the continuous performance is 930 million times per second, and the performance-power ratio is 6.05 billion times per watt. It is understood that its one-minute computing power is equivalent to 7.2 billion people around the world using calculators for 32 years without interruption.

　　Why is this so? It uses 40 computing cabinets and 8 network cabinets for "system operations". Pushing open a cabinet slightly larger than a household double-door refrigerator, four groups of super nodes consisting of 32 computing plug-ins contain 1024 high-performance processors; Each processor is equivalent to the computing power of more than 20 commonly used laptops. The whole "Shenwei Taihu Light" has a total of 40,960 processors, and the speed can be imagined.

　　More importantly, the central processing unit "Shenwei 26010" of "Shenwei" was designed and produced by China independently, and the whole system realized full localization of the core components. In the past, foreign countries crowded out surveillance and restricted the sale of core parts for China supercomputer research. Nowadays, there are 260 computing cores, billions of transistors and more than 3 trillion calculations per second … … The 25-square-centimeter "Shenwei 26010" has not only become the fastest supercomputer "heart" in the world, but also broke the 30-year foreign core technology blockade and opened the "China Core" era with completely independent and controllable software and hardware.

　　The speed is ahead of the world, and the application ability is also accelerating. The speed advantage of supercomputing is transforming into the application advantage. Last November, based on "Shenwei Taihu Lake Light", the application project of "Ten Million Approved Expansion of Global Atmospheric Dynamics Full Implicit Simulation" won the highest award in the field of international high-performance computing applications — — The "Gordon Bell Award" fills the gap of China’s supercomputing application in this award.

　　At a deeper level, "‘ Shenwei Light of Taihu Lake ’ It plays a very important role in China’s scientific and technological innovation and economic development. " Fu Haohuan, deputy director of the National Supercomputing Wuxi Center, said. Relying on the "Shenwei Taihu Light", China completed the numerical simulation of the global 10 km high-resolution earth system with a scale of one million nuclear; Two weeks to complete the routine 10-month calculation of Shanghai drug screening and disease mechanism research … … It is understood that in the past year, "Shenwei" has been involved in 19 application fields such as climate and meteorology, advanced manufacturing, aerospace, high-energy physics, life sciences, etc., supporting hundreds of solving tasks in major national scientific and technological applications, advanced manufacturing and other fields, and completing more than 2 million homework tasks in total.

　　Zhang Yue Song Xiaoliang Zhao Zhiran

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

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Recently, heavy rains have occurred frequently, and meteorological departments and other relevant departments have issued early warning information in time to remind the public to take preventive measures. Who will be responsible for the property loss? How to defend rights? Three court cases belong to rain-related disputes, and the judge interpreted the case to provide useful guidance for the prevention of disputes and the resolution of contradictions.

The sudden rainstorm caused the courier to be soaked. Should the courier company pay for it? The rain rushed into the living room and bedroom, and the furniture was damaged. Should the property be held responsible? Is it legal for the insurance company to refuse to compensate for the car stall caused by water accumulation on the road?

Recently, extreme weather such as heavy rain has occurred frequently, and people are faced with rain-related disputes. How should we protect our rights? Who will be responsible for the property losses? A few days ago, the Fangshan District People’s Court of Beijing issued a set of typical cases and interpreted them in order to provide useful guidance for effectively preventing disputes and resolving contradictions in time.

Who will pay for the damage caused by the rainstorm?

In June, 2022, Zhao mailed ten mobile phones through a courier company. When the mobile phones were not delivered after they were delivered to the destination, the rainstorm caused the express storage point to be flooded, and the mobile phones sent by Zhao were damaged by water immersion. Due to unsuccessful negotiations on compensation, Zhao appealed to the court and asked the courier company to compensate for the loss of the mobile phone.

The courier company argued that the rainstorm caused the drainage system around the warehouse to be blocked, and the water was poured backwards. A large number of couriers were flooded, including the mobile phone mailed by Zhao. Therefore, Zhao’s loss was caused by an irresistible natural disaster. The company did not have any fault in the mail transportation process and should not be liable for compensation.

The court held through trial that the so-called force majeure refers to the unforeseeable, unavoidable and insurmountable objective situation. In this case, the courier company did not provide evidence to prove that the rain was an unexpected natural disaster such as rainstorm or flood, and the courier company could completely foresee and avoid the damage of the courier. Therefore, it claimed that the reason for the damage of Zhao’s mobile phone was force majeure and had no factual and legal basis. Accordingly, the court ruled that the courier company compensated Zhao for the loss of the mobile phone.

Article 832 of China’s Civil Code stipulates that the carrier shall be liable for the damage or loss of the goods during transportation. However, the carrier shall not be liable for compensation if it proves that the damage or loss of the goods is caused by force majeure, the natural nature or reasonable wear and tear of the goods themselves and the fault of the shipper or consignee.

In this case, before the rainstorm, the relevant government departments have issued an early warning to remind the public to take preventive measures. The rainstorm belongs to the weather conditions that the courier company can meet. For special weather, the courier company should prepare emergency equipment in advance to avoid the courier being soaked. Therefore, the courier company cannot claim exemption on the grounds of force majeure, and should be liable for Zhao’s losses.

How to protect the rights when the house furniture runs away?

In March 2017, Wang bought a set of commercial housing. After checking in, every time it rains or storms, Wang’s master bedroom balcony will run water. In July, 2022, after a night of heavy rain, the flood rushed directly into the master bedroom and living room, soaking the clavichord and cashmere carpet in the house. After this large-scale running water, the property company where the community is located began to thoroughly investigate the reasons for running water, and finally found that the rainwater drainage pipe built in the balcony was blocked, which led to running water. Since then, the property company has installed a drain on the balcony of the house. When it rains again, there is no water running. However, due to many previous runs, Wang has suffered property losses. The two sides failed to reach an agreement on compensation, so Wang sued the property company to the court.

The property company argued that the problem of poor balcony drainage pipes was a long-term accumulation, and Wang did not prove that the property company failed to fulfill its management responsibilities and caused water leakage. In addition, the property management company believes that the drainage pipeline here belongs to a common part. Although it is within its management scope, it has passed the inspection and acceptance, and after a large-scale water run, a drain has been installed on the balcony, so it has fulfilled its maintenance and management obligations and should not be held responsible.

As a service provider, the property management company should have the obligation to repair and maintain the public drainage pipeline belonging to the floor drain with water leakage and reflux in the community. After trial, the court held that the house where Wang lived had run water many times, and the property company should promptly investigate the reasons after the first discovery of water leakage to avoid similar situations. Adding a drain on the balcony of the house involved can solve the drainage problem in extreme weather, which can completely avoid the loss in this case. Therefore, the court ruled that the property company failed to fulfill its obligations and should compensate Wang for the loss.

Who is responsible for the bad car caused by flooding?

In August, 2020, a sudden rainstorm caused serious water accumulation on a certain road surface. Liu’s vehicle turned off during driving, and then he reported the case to the insurance company, and the vehicle was towed to the repair shop for damage assessment and maintenance. Since then, the insurance company refused to claim compensation on the grounds that "the engine damage of the insurance vehicle due to flooding or wading is an exemption clause", and Liu appealed to the court. The insurance company argued that the damage to the vehicle was not caused by heavy rain, but by the driver wading. According to the insurance clauses, the insurance company has the right to refuse to pay for the losses suffered by the insured vehicle due to flooding or wading.

According to Article 496 of China’s Civil Code, standard clauses are clauses drawn up by the parties in advance for repeated use, and they were not consulted with each other when concluding a contract. Where a contract is concluded by standard terms, the party providing the standard terms shall follow the principle of fairness to determine the rights and obligations between the parties, and take reasonable measures to remind the other party of the terms that are of great interest to the other party, such as exempting or reducing its responsibilities, and explain the terms according to the other party’s requirements. If the party providing the standard terms fails to fulfill the obligation of prompting or explaining, so that the other party fails to pay attention to or understand the terms that have a significant interest in it, the other party may claim that the terms will not become the content of the contract.

The court held that although the notice column of the motor vehicle insurance policy was printed with "Please read the insurance clauses in detail, especially the exemption of liability and the obligations of the insured and the insured", the font, font size and color of the above-mentioned format clauses were not different from other clauses, and the insurance company failed to provide evidence to prove that it made a prompt on other insurance documents that was enough to attract the attention of the insured, so the exemption clauses involved in the case were not legally binding on Liu. During the insurance period, the insurance company shall be responsible for compensation for the loss of the insured vehicle caused by lightning, rainstorm, flood and other reasons during the use of the insured vehicle by the insured or its permitted legal driver.

"This heavy rainfall has caused many vehicles to be soaked or washed away. For car owners who are insured for car damage insurance, insurance claims can minimize losses." The judge suggested that when signing an insurance contract, we should pay attention to the relevant exemptions, especially the clauses that are unfavorable to ourselves. The majority of car owners should contact the insurance company to report the damage as soon as possible after the vehicle is soaked or washed away. (Liang Jianghuan)

　　Not long ago, Mr. Jin, who works in a chemical company in Yangzhou, successfully completed the registration procedures for the transfer of used cars. "I found a joint venture brand car with Qingdao license in 2015 on the second-hand car trading platform, and the hand price was 33,500 yuan." Mr. Jin said that in Jiangsu, from June 17, foreign used cars that meet the national five emission standards can move in normally.

　　Mr. Jin is just one of the many beneficiaries of the favorable policy for used cars. On June 22, the executive meeting of the State Council decided that the restrictions on the moving-in of small non-operating used cars will be completely lifted from August 1, and the automobile sales enterprises will implement separate endorsement management and issue temporary license plates when applying for transfer registration from October 1. Luo Lei, Deputy Secretary-General of china automobile dealers association, said that favorable policies will further enliven the used car market, promote the renewal of automobile consumption and release the consumption potential.

　　Favorable policies help the market to accelerate development.

　　"The circulation of used cars is actually convenient and smooth." Chen Ji, general manager of Suzhou Lexuan UCAR, told the reporter that the company has collected more than 10 used cars with foreign licenses after Jiangsu province lifted the relocation restriction in mid-June. "The cancellation of the relocation restriction not only allows more foreign car sources to enter Suzhou, but also the second-hand cars with the national five emission standards that cannot be digested locally can be sold to various places more conveniently." Chen Ji said.

　　Wang Xiaoyu, co-founder of Guazi used car, believes that the cancellation of the relocation restriction policy has opened up the blocking points and card points in the circulation of used cars, which will activate the trading of used cars in different places and drive the continuous growth of the trade scale. "Since June 1, Hebei, Jiangsu, Tianjin, Zhejiang, Guangdong and other places have successively implemented the policy of canceling the national five emission standards for second-hand cars. The range of optional car sources for users in these places has expanded by about 6 times, and the proportion of off-site car sources on the platform has also increased from the previous 35% to 80%, which has driven the growth of platform car dealers’ sales." Wang Xiaoyu said.

　　"The policy of separate endorsement management and issuance of temporary number plates for second-hand car transfer registration implemented nationwide since October 1 is a big plus for second-hand car circulation enterprises in cities with limited purchases." Guo Jian, general manager of the famous car in Beijing No.1 Station, said, "In the past, in order to transfer and register used cars in Beijing, it was necessary to occupy the index of car purchase, and circulation enterprises could only rent number plates. After Beijing promoted the temporary license plate policy in advance, it reduced the company’s operating expenses, and the acquired used cars entered the company’s name, which can be treated as ‘ Inventory goods ’ Accounting has also opened the door to social financing. "

　　Feeling the huge development potential of the used car market, SAIC-GM launched a brand-new "Buick officially certified used car" brand last year. "Since 2020, especially since the first half of this year, a series of policies and measures to encourage the development of the used car market have been intensively introduced." Yao Fu, head of marketing department of SAIC-GM Buick, said that the favorable policies cover all aspects, such as encouraging to speed up the elimination and renewal of old vehicles, completely canceling the relocation restriction policy, and lowering the value-added tax rate of used cars. Combined with the implementation of the new policy, the company will open up the new and used car business chain through active car source repurchase, realize the three-dimensional sales model of national circulation, and gradually plan a standardized service system equivalent to the new car type to enhance the service experience of used car owners.

　　Branding and digitalization to enhance the transparency of transaction information

　　At the beginning of July, Mr. Ju, the owner of a restaurant in Shanghai, bought a Buick Angkewei in 2019 through the "Buick Official Certified Used Car". "I bought a new car with a car age of 3 years in the early 100,000 yuan, and I have been driving for more than 20 days. It feels really good." Mr. Ju said that he considered a new car, ran through the used car market, brokerage companies, and saw the online platform, and finally chose an officially certified used car.

　　"Quality and service are the two core competitiveness of used car distribution enterprises, and they are also an important way to build consumer trust and enhance consumer experience." Luo Lei believes that the official certification of used cars by car companies is guaranteed by high-quality first-hand car sources, standardized testing and evaluation processes, original factory warranty, after-sales service, etc., plus the endorsement of car brands, which solves the pain point of information asymmetry of consumers buying used cars.

　　In recent years, the booming second-hand car e-commerce platform has also contributed new solutions to improve the transparency of second-hand car trading information.

　　"Entering the platform and empowering the platform digitally is an effective way for traditional used car circulation enterprises to enhance their competitiveness." Chen Ji said that platform enterprises can carry out digital and standardized management of used cars in different ways. Consumers can see at a glance whether the vehicles have collided, to what extent, and which side has been painted, which is what most used car circulation enterprises cannot do. In addition, remote delivery, door-to-door delivery, seven-day unreasonable return, etc. are inseparable from the platform enterprises’ strong logistics system, financial support and remote after-sales maintenance.

　　"Digital means allow enterprises to reach potential customers nationwide." Wang Yong, general manager of Nanjing Qihang Famous Car, said that today, they have sold local car sources to more than 20 cities outside Nanjing, and the turnover efficiency of car sales has increased by three times.

　　Take precautions and standardize the development of new energy used car market

　　"In Shanghai, buying new energy used cars is not restricted by licenses, but I gave up after thinking about it again and again." Mr. Ju said that consumers have no way to verify the data related to safety and directly affecting the charging and driving performance of vehicles, such as the number of times of vehicle charging and discharging, the degree of battery attenuation, and whether the batteries are overheated and out of control.

　　"Since last year, China’s new energy vehicles have continued to double, and the annual sales volume this year is expected to exceed 5.5 million. How to standardize the development of the new energy used car market has become a problem that the industry must seriously face. " Luo Lei said that last year, the Technical Specification for Appraisal and Evaluation of Second-hand Pure Electric Passenger Cars, which was researched and compiled by china automobile dealers association for three years, was released, providing a set of scientific and practical appraisal and evaluation standards for second-hand cars suitable for new energy vehicles for the domestic market.

　　"Since the second half of last year, the market price of pure electric used cars factory in 2017 has almost doubled. This not only shows that the market’s recognition of new energy used cars has greatly increased, but also means that the previously underestimated hedge ratio is returning rationally. " For example, Shen Wenjun, the founder of Beijing Che Yi De New Energy Technology Co., Ltd., said that the EV150 of Beiqi New Energy, which has a driving range of about 100 kilometers and is six years old, sold for about 10,000 yuan last year, and now it is close to 20,000 yuan.

　　The second-hand car industry of new energy not only undertakes the replacement of new cars in the upstream, promotes the sustainable development of the new energy vehicle market, but also connects the cascade utilization and recycling of waste power batteries in the downstream, which is an important link in the whole life cycle management of new energy vehicles. Although the current appraisal and evaluation standards, new testing equipment, etc. have made quality identification no longer a problem, in Shen Wenjun’s view, the sustainable development of the industry is still facing challenges without a breakthrough in traceability management of power batteries.

　　All new energy vehicles are equipped with power battery monitoring system, which can monitor and upload key data in use, and even notify the owner in advance before the battery thermal runaway occurs, but this information cannot be shared. "We have been discussing whether to install a set of similar equipment on the used car for sale and record the operation data of the vehicle’s three electric systems." Shen Wenjun said that this move not only improves the safety of vehicles and user stickiness, but also contributes to the later cascade utilization and recycling.

　　"The standardized start of the new energy used car market is conducive to the healthy development of the entire used car market." Luo Lei introduced that in 2019, China’s used car trading volume exceeded half of new car sales, and in 2021 it reached 2/3 of new car sales. "With the obvious effect of the policy, in 2025, the transaction volume of used cars will be expected to be the same as that of new cars." Luo Lei said.

As a world-famous down jacket brand, Bosideng has always won the love of consumers all over the world with its excellent quality and unique design. Bosideng’s recently launched year of the loong series down jackets have brought surprises to consumers all over the world. Bosideng has always regarded professionalism as the core value of its brand. In the field of down jackets, Bosideng has won wide acclaim from consumers for its extreme pursuit of details and strict control of quality. From material selection to production, Bosideng insists on using high-quality materials and creates warm and fashionable down jackets through fine craftsmanship.

In order to ensure the warm performance of down jackets, Bosideng carefully selects high-quality goose down from world-famous goose down producing areas. These goose down have been screened, classified, cooled and dusted, disinfected at high temperature, strictly cleaned and purified, which ensure the purity and high quality of down. At the same time, Bosideng also adopted advanced warm-keeping technology, which made the down jacket still give the wearer a warm and comfortable experience in the cold winter.

In terms of fashion, Bosideng is constantly innovating, breaking the shackles of traditional down jackets and integrating fashion elements into them. Year of the loong series down jackets are Bosideng’s model of combining traditional culture with fashion elements. Inspired by the beginning of heaven and earth, combined with the concepts of Jiachen, Zodiac Dragon and the state of dragons in different seasons in historical allusions, the design concepts of "Hidden Deep" and "Ascending Cloud" are refined as this joint series. By skillfully combining dragon patterns with fashion elements, Bosideng has brought consumers a down jacket with profound cultural heritage and a sense of fashion.

Bosideng not only performs well in design and warmth retention, but also has a sense of science and technology in its production process. In the traditional down jacket production process, the filling process is often full of flying flocs, but the filling room in Bosideng is clean and orderly. This is because Bosideng adopts intelligent filling equipment. By uploading the filling data through the system, the machine will automatically grab the data and complete the filling process. This intelligent production method not only improves the production efficiency, but also ensures the quality of down jackets.

Bosideng’s professional strength has been widely recognized. In the brand value evaluation in 2023, Bosideng was selected as one of the "500 Most Valuable Brands in China" by virtue of its outstanding achievements in brand building and innovative practices in various fields, and its brand value evaluation reached 88.569 billion yuan, ranking 76th. This honor not only reflects Bosideng’s brand strength and influence, but also shows its leading position in the textile and garment industry.

Bosideng’s success can not be separated from its persistent innovative spirit and deep insight into consumer demand. Continue to innovate in down jacket technology, fabrics, styles and other aspects, and promote the transformation of down jackets from a single warm-keeping function to technology and fashion. At the same time, Bosideng also actively participates in various heavyweight brand activities, such as New York Fashion Week, Milan Fashion Week, London Fashion Week, etc., and continuously deepens consumers’ awareness and reputation of Bosideng brand down jacket experts through large-scale brand promotion, visual presentation upgrade, enhanced communication content, and product promotion and sales interaction.

Bosideng down jacket has been leading the market in China for 28 consecutive years, and it has been the only representative of China’s winter clothes to release the fashion trend to the world for 26 consecutive years. Behind these honors and achievements is Bosideng’s ultimate pursuit of quality and constant persistence in innovation.

Bosideng has brought infinite surprises to consumers all over the world with its professional technology and innovative design concept. Bosideng has demonstrated its excellent quality and unique charm in terms of warmth and fashion. In the future, Bosideng will continue to deepen the continuous innovation in the field of down jackets and bring more and better products to consumers.　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　

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　　On the 15th, more than 4,000 people gathered in Guangzhou Poly World Trade Expo Hall for a "jump" on the 2018 WeChat open course PRO. Almost at the same time, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on the WeChat platform.

　　"Jump" fire

　　Exceeding team expectations

　　On the morning of 15th, WeChat friends circle began to brush up: Zhang Xiaolong is going to show off a "jump" in front of more than 4,000 people today. The founder of WeChat, known as "the highest record has more than 6,000 points", ended his first jump in 2018 with 967 points in the attention of the audience. In this unique way, Zhang Xiaolong announced the official opening of the 2018 WeChat open course PRO.

　　In the opening speech, Zhang Xiaolong said that the game "Jump" was very interesting. I also ridiculed myself that after hitting 6000 points, I got a title called "Becoming a Buddha on the Site" and accidentally became a Buddhist department.

　　Regarding the original intention and fiery development of "TiYiTiao", Zhang Xiaolong said that "TiYiTiao" was only used as a Demo at first. It is a very simple game in the new version of WeChat to reflect the power of a platform such as WeChat applets and games.

　　After the game was released, its effect exceeded the expectations of the development team. "Because its DAU (daily active users) is about 100 million, but there are many plugins at the same time. I didn’t expect such a small game to have so many plugins. My friends in my circle of friends also scored a particularly high score, but I believe that he did not play it himself. "

　　Zhang Xiaolong said that there are about 30 people with more than 3,000 points in the system. "We hope that through an invitation, users who can now hit more than 3,000 points can come to our office and play in front of us, and they can get a very special gift."

　　Small game users exceeded 310 million.

　　From December 28, 2017, "Jump Jump" came out with the new version of WeChat. The cumulative number of users of "Jump Jump", which has not been online for a full moon, has reached 310 million. As one of the masterpieces of small games, "Tiaotiao" has a user retention rate of 65% the next day and 52% on the seventh day, far exceeding the average level of the mobile game industry.

　　Zhang Xiaolong said that the original intention of mini-games is to provide a more relaxed lifestyle, so that users can get away from information and social pressure, and take advantage of fragmented time to relax, which is actually a very serious matter. Small games will continue to be open to enterprise developers and individual developers in the future.

　　Applets will not replace traditional apps.

　　Since it was officially launched in January last year, the small program that first tried to scream has quietly spawned a brand-new mobile Internet ecosystem. According to the data released by the WeChat team at the conference site, there are currently 170 million daily active users in the applet ecosystem, 580,000 applets have been launched, attracting more than 1 million developers to join and covering 2,300 third-party development platforms.

　　In the past 52 weeks, the applet itself has maintained a small-step and fast-running upgrade iteration, and released 32 new capabilities, including store applets, nearby applets, applet development assistants, embedded web pages, custom components, and small games. More than 100 service experiences. At present, innovative applications of applets in various life scenes of China people have blossomed everywhere.

　　"Applets represent the future, and everything in the future may contain information, and applets are just such an information carrier and expression." Zhang Xiaolong said in the WeChat open class that applets will not replace traditional apps, but will enrich many scenes of apps.

　　Ubisoft and WeChat will cooperate to launch online games.

　　In the open class on 15th, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on WeChat platform. Both sides will give full play to their respective advantages and provide users with small game products with interesting gameplay, rich content and high quality experience.

　　UBISOFT is a leading enterprise in R&D, distribution and sales of interactive entertainment games and services. It has a variety of world-renowned brands, including Assassin’s Creed, Dancing Full, Lehman, Crying Out in a Lonely Island and other best-selling works. Ubisoft’s sales in the fiscal year 2016-2017 were 1.46 billion euros.

　　By the end of the third quarter of 2017, the number of monthly active users of WeChat reached 980 million. Since the launch of the applet on January 9, 2017, it has been widely concerned by third-party developers, and the small game is a brand-new category just launched by WeChat applet.

　　Our reporter Yang Ye.

　　sound

　　I believe many people have been screened by a game called "Jump" recently. Anyway, when reporters go to restaurants to eat, almost everyone holds their mobile phones, and then they only hear duang~duang~duang~

　　A game that can’t make money, what is it to attract the disabled party to fight and fight? The reporter chatted with players and scientists about this topic.

　　"Jump" game,

　　It’s called decompression, and it’s really "scheming"

　　A colleague of the reporter, the highest record is 179 points — — According to the statistics of online celebrity "Bi Dao" (note: Bi Xiaotian, Ph.D. student of Tsinghua University Chemical Engineering Department, who posted the online post "The gap between grabbing and grabbing WeChat red packets first is so big" last Spring Festival), 70% of the "jumping" players failed to score 110 points. Therefore, this colleague’s achievements in jumping out a little bit are very admirable.

　　But my colleague told me that her initial motivation was: "When I first played, my circle of friends was always behind someone I didn’t like. I must overtake him and keep a certain distance from him."

　　Wearing a decompression coat, but the ranking reveals the scheming.

　　So jumping is a decompression game, and probably the first few sets will make you feel relieved of work pressure. As long as you have played a few games, everyone will understand that this game has a ranking. And ranking is the most stressful thing in the world. People are definitely more irritating than people. Forcibly setting the ranking of friends circle is really the biggest trick of this game.

　　Li Dan, a master of sociology at Tongji University, told me that one of the important reasons for everyone’s repeated defeats and wars is: "It may have played a social role." Because the scores you "jump out" will participate in the ranking of friends, "ranking means interaction."

　　"Being keen on playing this game can be understood as looking for a sense of existence to satisfy your little vanity." Li Dan analysis.

　　Why can’t adults play with children? Do you accept these explanations?

　　Others found that, judging from the crowd distribution and performance statistics of "Jump" players, it seems that adults can’t play with children. For example, in our editorial department, it is the 8-year-old girl of my colleague’s family who can find the feeling of jumping out of 200 points quickly within ten minutes.

　　How to explain this phenomenon? According to the data summarized by online celebrity’s "Bi Dao", you can jump step by step with the time, and your grades will definitely go up. "In addition, when many people are close to their best achievements in history, their mentality will be unstable, and they will be flustered and die." According to the summary of "Bi Dao", from this point of view, children may have higher concentration than adults, and they don’t have too many distractions, and they also play more easily.

　　However, Jin Cancan said this — — "The secret is that I found that there will be extra points for staying on each special prop — — Water from the manhole cover flows out, adding 5 points; If the middle layer of the Rubik’s Cube turns positive, you can add 10 points; When the convenience store opens, you can add 15 points and the music box can add 30 points. "

　　Adults vomited blood in succession, so why didn’t they sum up such a strategy?

　　According to qianjiang evening news

　　trend

　　Zhang Xiaolong, senior executive vice president of Tencent Group and known as the "father of WeChat", said on the 15 th in the 2018 WeChat open class PRO in Guangzhou that the goal of WeChat is to be the best tool on the Internet; Wechat will not go to see the chat record; WeChat WeChat official account APP will be released, and the appreciation function will also be restored; In 2018, WeChat will further explore offline life.

　　Wechat doesn’t read chat records

　　WeChat official account appreciates that it will resume.

　　"For WeChat, we follow the concept of respecting users and individuals." Zhang Xiaolong said that this means that WeChat regards users as friends, that it must provide users with the best products and services, and that it will not look at users’ chat records. "Since the first version of WeChat, the system has been designed like this.".

　　For some people who questioned that "WeChat can’t even synchronize chat records in the cloud". Zhang Xiaolong said that from the perspective of protecting users’ privacy, it is safest to have no user chat records in the system, and WeChat will not violate users’ privacy, including never sending harassing messages to users. In addition, Zhang Xiaolong also said that WeChat will explore offline life in the next step. "In 2018, we hope to make some new attempts. Exploring the wonderful life offline is a direction we want to try." He said.

　　Wechat WeChat official account will release the APP appreciation function and will return.

　　"In the past, there was only a management platform for the WeChat public platform, but in the future, WeChat official account will also have a mobile APP." Zhang Xiaolong said, in fact, I made a WeChat official account APP before, but it has never been released, because I have been wondering whether to transplant the functions on the computer platform or design a better APP for the mobile phone platform.

　　"Now this APP has been done almost, and it may be released soon." Zhang Xiaolong said.

　　Regarding WeChat official account’s appreciation, Zhang Xiaolong said that after coordination with Apple, everyone has reached some consensus, and will soon restore the "appreciation" function, and will make great changes to turn the previous appreciation of WeChat official account into an appreciation for the author.

　　"In the future, in the public platform, you will see that the author is an independent column. You can see the introduction of each author and the articles he has published. An author can contribute different WeChat official account." Zhang Xiaolong said that the next step will be to consider whether there are other ways to make WeChat WeChat official account produce short content.

　　Applets need to grow slowly.

　　In the past, when we went to some restaurants, we could only queue up to order food. Now, through the corresponding small programs, we have realized scanning code for ordering food and scanning code for checkout. In life, applets have been used in many scenes to facilitate our lives.

　　Tencent data shows that the number of daily users of WeChat applets has reached 170 million, of which 30% are in first-tier cities and 31% are in fourth-tier cities and below. The number of online applets has reached 580,000, and the number of enterprises and individual developers of applets has exceeded 1 million.

　　But Zhang Xiaolong doesn’t want applets to be "fattened". "Because I think that for some future-oriented infrastructure facilities, it is not that we design its functions well, and users will succeed immediately when they get involved. On the contrary, we need a longer period to pave the way for it and need it to grow up slowly." Zhang Xiaolong said.

　　Zhang Xiaolong also said that small programs are not specially prepared for a certain field, which does not mean that e-commerce is now a slogan or for e-commerce; Wechat will not be a centralized diversion portal for applets, and it is hoped that applets will be a larger platform based on decentralization. According to Xinhua News Agency

　　The Asian Games in Hangzhou will be held from September 10th to 25th this year. Yesterday (March 31st), Shaoxing Baseball Sports and Culture Center and Shaoxing Ke Qiao yangshan Rock Climbing Base passed the functional acceptance of the competition. So far, after nearly five years of construction, 56 competition venues of Hangzhou 2022 Asian Games and Asian Paralympic Games have been fully completed and passed the comprehensive acceptance of the event functions. Among the 56 venues that have been completed and accepted by the competition, the Hangzhou Olympic Sports Center Stadium, which hosted the opening and closing ceremonies and track and field events, has attracted much attention from the outside world. What is the current situation of this venue?

　　First Prize of "Big Lotus" National Science and Technology Progress by Qiantang River

　　The steel consumption of 28,000 tons is less than that of a stadium of the same size.

　　Headquarters reporter Gao Wei:Hangzhou Olympic Sports Center Stadium looks like a "big lotus" from a distance. It consists of 28 petals of Da Lian and 27 petals of Nelumbo. In order to support this design, architects have made several rounds of optimization. After improvement, the steel consumption of Hangzhou Olympic Sports Center Stadium is only 28,000 tons, which is one third less than that of the same size stadium. Thanks to this design, Hangzhou Olympic Sports Center Stadium won the Luban Award, the highest award in the field of architectural design in China, and the first prize of national scientific and technological progress.

　　It can accommodate more than 80 thousand people and will produce 48 gold medals here

　　Hangzhou Olympic Sports Center Stadium can accommodate more than 80,000 people, where the opening and closing ceremonies and track and field events will be held. It is estimated that more than 700 athletes from 45 countries will participate here, and a total of 48 gold medals will be produced.

　　The first batch of volunteers entered the venue for training.

　　Today (April 1st), the "Big Lotus", which passed the functional acceptance of the competition, welcomed the first batch of volunteers to step on the spot and train. On the playground, volunteers are putting up street signs and run-up devices for track and field. In the audience, volunteers are practicing how to guide the audience to find their seats. Volunteers navigate through smart applets to help the audience find their seats accurately.

　　Hangzhou Olympic Sports Center Gymnasium: Feel the wonder of "ice basket conversion"

　　Green, intelligence, frugality and civilization can be said to run through all aspects of the construction of 56 competition venues in Hangzhou Asian Games. Hangzhou Olympic Sports Center Gymnasium is the venue for holding the basketball finals of the Asian Games. Let’s look for the "bright spot of wisdom" ↓

　　A hockey game was held in this concrete field not long ago, and through one-click "ice basket conversion", ice events and basketball games can be seamlessly switched.

　　From the concrete floor to the ice surface and then to the basketball court, the secret of realizing the "ice basket conversion" lies in the ice-making pipeline embedded in the underground of the venue. When ice is needed, the staff will install a circle of boundary wall in the site and continuously cool the ground inside the boundary wall through the ice-making pipeline.

　　Liu Yang, a staff member of the Games Activity Department of Hangzhou "Asian Games Pavilion 3" operating company:The temperature of the concrete floor has dropped to MINUS 10 degrees Celsius or MINUS 8 degrees Celsius. As soon as water is spilled, it will freeze. The staff kept sprinkling water on it and then made ice. When the ice reaches the required thickness for the competition, the process of making ice is completed.

　　When the ice competition is completed, the scene can quickly realize the "ice basket conversion" without melting the ice.

　　Liu Yang, a staff member of the Games Activity Department of Hangzhou "Asian Games Pavilion 3" operating company:Just remove the boundary wall, then spread the thermal insulation carpet on the prepared ice surface, and then splice the basketball wooden floor on the thermal insulation carpet, so that this ice hockey venue can be transformed into a basketball competition venue, and the conversion can be completed in 6 to 8 hours.

　　In addition to the efficient "ice basket conversion", the staff can also check the situation in every corner of the venue in real time through the visual operation and maintenance management platform system, understand the operation situation and adjust it at any time.

In the final of the 2022 Women’s Asian Cup, after falling behind 0: 2 in the first half, Tang Jiali and Zhang Linyan scored tenaciously to equalize the score. Xiao Yuyi scored the winner in injury time. China women’s football team won 3-2, and stood on the top of Asia again after 16 years, and was crowned the ninth Asian Cup champion.

The ball is coming, beautiful! Xiao yuyi.

In 2009, Premier League Manchester United took the seat at Old Trafford, which ushered in the challenge of Manchester City, the city’s sworn enemy. This is a contest in which Tevez turns his back on his enemy and throws himself into the city, plus controversial penalties, midfield lore and other dramatic exciting elements of football. With Owen’s stoppage time goal, Manchester United beat Manchester City 4-3, and was later selected as "the best game in the Premier League in 20 years" by Premier League officials, which is far behind Manchester United today.

In the 2006 World Cup, Argentina swept Montenegro 6-0. Cambiaso, who came off the bench, took over Crespo and tapped his heel to expand his lead. You should know that this ball is a team cooperation that has been scored by a total of 24 wonderful passes, which is a classic in the history of the World Cup.

Fenerbahce and his arch-rival Besiktas met in the Turkish Cup. In the match, Van Persie had an argument with the opposing defender Tossici, and his slightly exaggerated actions led to the latter being sent off, which angered the fans at home and began to insult Van Persie. Then Van Persie scored a goal that sealed the victory for the team. After the goal, Van Persie made a provocative celebration in front of Besiktas captain Ozyakup. After the game, the Turkish Football Association suspended the two men respectively. Football name picture (28).