On January 5th, Zhiji LS6, a super explosive product of the intelligent pure electric SUV owned by Zhiji Automobile, shocked and landed at the 2024 (6th) Haikou International New Energy and Intelligent Networked Automobile Exhibition (hereinafter referred to as Haikou Auto Show). With the only full-line equipment at the same level equipped with "Laser Radar +OrinX Chip", the world’s first "Quan Huafu Digital Cabin Screen" and the industry’s original "One-button Ai Driving", At the same time, two flagship models of Zhiji Automobile, Zhiji LS7 and Zhiji L7, the medium and large intelligent flagship SUV and the new world driving and control flagship, also jointly appeared at the auto show to jointly demonstrate what a smart auto time should look like.

According to the sales data from December 25th to December 31st, 2023, the weekly sales volume of Zhiji LS6 reached a new high with 2,460 units, which led the list of two new energy vehicles; it won the title of "China Brand of All-category Pure Electric Vehicles with more than 200,000" for four times; and it was the first in the list of "Medium and Large Pure Electric SUVs" for eight consecutive weeks. In December, Zhiji Automobile’s monthly sales exceeded 10,000, with a cumulative sales of 38,253 units in the whole year, which surged by 665% year-on-year, and won the three most valuable firsts in the pure electric track of medium and large SUVs, such as "the first brand sales", "the first number of championships" and "the first half-year growth".

All "Lidar +Orin X Chip", you can enjoy advanced intelligent driving when you get started.

The Zhiji LS6, which appeared at this year’s auto show, is equipped with more than 100 cutting-edge technologies, and the entry is full of high-level software and hardware integrated intelligent configuration. LS6 is the only one in its class equipped with "ultra-long-range high-precision laser radar +OrinX high-computing power chip", which is naturally equipped with urban NOA capability. In December, the IM AD expressway NOA only took 8 months to achieve nationwide coverage, radiating the expressway sections of 333 cities (except Hong Kong, Macao and Taiwan) and covering the elevated sections of 59 cities. The NOA applicable roads for the expressway viaduct totaled 389,000 kilometers, allowing users to start the intelligent driving of "all the countries can open and all the countries are easy to open" with one click.

It is expected that this month, the IM AD city NOA will also start user push; this year, more intelligent driving in IM AD urban scenes, commuting mode, Pilot+, one-button Ai driving 2.0, and high-precision automatic parking will all come one by one, providing users with a higher-order, easier and safer intelligent driving experience.

The world’s first "Quan Huafu digital navigation screen", the future intelligent cabin leapfrog experience.

Another secret of Zhiji LS6, which is favored by users, is its world-first "Quan Huafu Digital Cab Screen", which takes the lead in laying out the "future smart cabin" form. LS6 is equipped with the function of "global digital visual field blind compensation", which creatively realizes the functions of A-pillar intelligent blind compensation, rear-side intelligent blind compensation, rear-view intelligent blind compensation, etc.; it opens up the full-scale visual field, helps users solve hidden dangers in blind areas with high technology, brings a brand-new intelligent experience, and greatly improves driving safety. The original "rainy night mode" clearly presents the road information on both sides of the screen when the line of sight is extremely blocked, such as rainy night, to avoid the security risks caused by blurred vision and make travel safer.

In addition, Zhiji LS6 "Future Smart Cabin" also took the lead in carrying the industry’s first vertical GPT big model "Zhiji Generative Big Model" and the brand-new intelligent function "SHUA" to create a multi-dimensional smart cockpit that is more in line with the new pursuit of the city and bring users a richer and more diverse travel social experience.

The industry’s original "one-button Ai driving" makes driving never so simple.

Zhiji LS6 also created a unique "one-click Ai driver’s drive" in the industry, including functions such as "one-click welting", "one-click extrication" and "one-click tracking", and handed over certain pain scenes of urban travel to AI for help, greatly alleviating users’ driving anxiety and making users "one-click" fall in love. For example, when parking sideways, just "one-click" to easily attach the edge, not far from it, just right; straying into a crowded and narrow parking space, "one-click to get out of trouble" and "one-click to follow" to return along the original road and get away with it.

One-button Ai driving helps users to easily solve the driving problems encountered in the last 50 meters of driving, such as "difficult parking, difficult reversing and difficult parking"; subsequently, new functions such as one-button walking have been launched one after another, making driving never so simple.

In addition to leading the three cheats of high-level intelligence, Zhiji LS6 is the first in the industry to build a "quasi-900V super performance platform", and the zero-speed acceleration reaches 3.48s, making it the first China brand SUV to break through the 300km/h mark. Not only has strong performance, LS6 maximum working voltage is 875V, and the peak charging power is 396kW, which can realize charging for 5 minutes and replenish energy for 200 kilometers, so that users can bid farewell to charging anxiety.

From January 5th to 8th, welcome to the booth of Zhiji Automobile in Hall 4 of Haikou International New Energy and Intelligent Networked Automobile Exhibition in 2024 (6th), and have a zero-distance tasting of this intelligent pure electric SUV "super explosive" Zhiji LS6. Log in to the "IM Smart Car" APP or applet, and you can make an appointment for a test drive experience; immediately make a decision and lock the order for the LS6, and enjoy the leapfrog charm of "Future Smart Car" at an attractive limited-time interest price.

(Photo: Haikou Zhiji Delivery Service Center Wu Shubin)

　　The first in the industry, full firepower! LI’s delivery in 2023 has exceeded 300,000 vehicles.

　　A few days ago, LI announced through Guanwei that the cumulative delivery volume in 2023 exceeded 300,000 vehicles. It is reported that this is the first luxury brand in China with a sales volume of 300,000 vehicles this year.

　　In addition, LI also mentioned that the cumulative delivery of the ideal L series exceeded 350,000 vehicles. Among them, the delivery volume of single models has exceeded 100,000.

　　The ideal L9 will be delivered on August 30th, 2022, and will exceed 10,000 in the first complete delivery month in September, 2022, and the delivery of the 100th vehicle will be completed on August 30th, 2023. As of October 2023, it has been the champion of large SUV sales for 14 consecutive months.

　　The ideal L8 will be delivered on November 10th, 2022, with the delivery volume exceeding 10,000 in December, and the delivery of the 100th vehicle will be completed on October 20th, 2023.

　　Ideal L7 started delivery on March 11th, 2023, and delivered over 10,000 in April, 2023. In October 2023, from the first delivery month, it has been the champion of medium and large SUV sales for 8 consecutive months. On November 7, 2023, the delivery of the 100,000th vehicle was completed.

　　LI emphasized that the six-seat layout of Li ONE, Ideal L9 and Ideal L8 has unlocked more possibilities for the space of home SUVs. Ideal L7 with five flagship SUVs for families will attract more young families of three and prospective families to join the user family in LI.

　　In addition, LI also said that LI’s extended-range electric solution, which was not optimistic at first, has become an energy form that more and more China families yearn for today. Extending the journey is to increase the mileage of happiness for your family. Up to now, Li ONE, which has the longest mileage, has traveled nearly 400,000 kilometers, and the ideal L9, which has the longest mileage, has traveled nearly 110,000 kilometers.

　　In terms of intelligence, the data also shows that since 2023, Li Xiang has helped his family to effectively execute instructions for more than 1 billion times, and the successful wake-up rate has reached 98%.

　　In terms of safety, in addition to the test items specified by C-NCAP and China Insurance Research Institute, LI’s self-developed ideal fortress safety body TM also includes 212 vehicle and subsystem verification, including more than 40 vehicle collision test items in all scenarios and working conditions. The safety of all models in LI has obtained the highest safety rating certification in many tests.

　　It is worth mentioning that LI has broken the pain point of slow delivery of new models in the automobile industry during the period of capacity climbing, and created the industry trend of "release means listing, listing means quantity, and quantity means high quality". With the intensification of competition in the domestic new energy vehicle market, the market share of head enterprises has been increasing. In the third quarter, the penetration rate of LI in the new energy vehicle market of more than 200,000 yuan reached 15.4%, up 4.5 percentage points from the first quarter.

　　LI is also constantly introducing new models. On November 17th, the opening day of Guangzhou Auto Show, the ideal flagship model MEGA officially opened the reservation, and the official price was locked in the range of 500,000-600,000 yuan. After opening the reservation for 1 hour and 42 minutes, the reservation volume exceeded 10,000 vehicles. The new car will be delivered in late February next year, and the listing price will be announced in December this year.

　　Not long ago, LI released its financial report for the third quarter of 2023, with both quarterly delivery and financial data hitting record highs. In the third quarter, it delivered 105,108 vehicles, up 296.3% year-on-year. In the third quarter, it won the sales champion of SUV models with a price of over 300,000 yuan and new energy vehicles with a price of over 300,000 yuan. The strong market demand boosted the revenue growth, and the quarterly revenue was 34.68 billion yuan, a year-on-year increase of 271.2%. In the same period, the operating profit and net profit were 2.34 billion yuan and 2.81 billion yuan respectively, achieving four consecutive quarters of profit.

　　(This article is from Gasgoo, Gasgoo)

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

Read the original text

　　The second stand

　　Many people find that after a few days of use, the mobile phone battery charges faster and faster, but the standby time is getting shorter and shorter. In order to make their mobile phone batteries more durable, many people choose to turn to the internet and follow the tips on how to extend the battery life. But you know what? Many online charging methods are wrong, and you have been cheated for so many years.

　　Should the battery be completely exhausted before charging?

　　No way! "Deep discharge" will damage the battery.

　　There used to be a saying that the battery has a memory function, and you must wait until the battery of the mobile phone is completely exhausted before charging it to 100%, otherwise the battery will "remember" the proportion that needs to be charged, so that it needs to be charged before the battery is used up, and the charging will not be full.

　　"Now smartphones use lithium-ion batteries, and the technology and structure of lithium batteries have undergone tremendous changes. It is wrong to recharge the mobile phone battery after it is completely exhausted." Wang Yonggang, a leading enterprise of new energy power battery and R&D engineer of Tianneng lithium battery, told the Science and Technology Daily reporter that the so-called "deep discharge" when the battery is completely exhausted may have an irreversible impact on the internal material structure of the battery and shorten the battery life.

　　When charging, positive lithium ions "jump" into the electrolyte from the positive electrode, "climb" through the winding holes in the diaphragm, "swim" to the negative electrode, and combine with the electrons running from the positive electrode early; The opposite is true when discharging. Dr. Zhang Hua, who graduated from the Department of Materials Science and Engineering at the University of California, Los Angeles, made an analogy: whether it is discharging or charging, lithium ions have to get away from the original structure, which is a bit like carrying a bunch of things from one room to another. Therefore, the understanding of battery life should be based on the understanding of battery structure.

　　That is to say, in the process of charging and discharging, the less lithium ions participate in the movement every time, the less damage to the structure; The slower the lithium ion running every time, the less damage to the structure. If the lithium ion runs almost, it is necessary to "deeply discharge" and continue to extract lithium ion from it, which will damage the battery.

　　Do you want to end charging immediately when the battery is full?

　　No need! Batteries have "overcharge protection"

　　When charging a mobile phone, Netcom should immediately stop charging when the battery is charged to 100%, otherwise it will damage the battery life.

　　In this regard, Wang Yonggang said, don’t worry too much. Lithium batteries are generally equipped with "overcharge protection". When the battery is almost full, it will automatically switch to trickle charging, that is, the charging is very slow and the current is very small. When the battery is fully charged, it will automatically cut off the power and will not continue to overcharge, so it will not have much impact if it is rushed to 100% at one time.

　　Many people like to charge their mobile phones overnight before going to bed. In this regard, Wang Yonggang said that turning on their mobile phones at night will also cause power loss, and how much power is consumed, the charger will continue to charge the mobile phones with small current. "But such a long cycle will have a certain impact on battery life."

　　Will sporadic charging damage the battery?

　　Wrong! "Shallow charge and shallow discharge" is good for batteries.

　　"Generally, the life of a lithium-ion battery can reach hundreds of charge and discharge cycles. The charge and discharge cycle here refers to the process of using up the electricity and then recharging it, rather than plugging the battery into a charger and then unplugging it once." Wang Yonggang said that "shallow charging and shallow discharging" of lithium-ion batteries, that is, sporadic charging, has little influence on the structure of anode and cathode materials, but will not affect the service life. "So, we usually emphasize that the charging and discharging of lithium-ion batteries should be shallow, and don’t challenge the ‘ Limit ’ 。” Zhang Hua said.

　　Related links

　　These practices also affect battery life.

　　Charging different models of mobile phones with non-original charger has its own matching charger. Using non-original charger may have an irreversible impact on battery performance due to the large current of the charger used.

　　Making phone calls, playing games and watching videos while charging are all high current consumption. The current provided by the charger is less than the current consumed by the mobile phone, so it is necessary to output current from the battery while using the mobile phone while charging. That is to say, at this time, the battery is not charging, but discharging, and even the battery capacity will be "exhausted" quickly. The life of lithium battery is closely related to the number of charge and discharge cycles. When using the mobile phone while charging, the battery will switch between charge and discharge rapidly, which will affect the service life of the battery.

　　When the mobile phone is placed in a high and low temperature environment, due to the instability of the electrodes in the electrolyte, the two electrodes of the battery will react chemically every time they are charged and discharged, and then the active substances will be consumed, and the chemical energy converted into electric energy will be reduced, and the battery capacity will be reduced. If the ambient temperature is too high, it will accelerate the chemical reaction and "self-discharge" of the battery and reduce the battery capacity; The low temperature below zero will also have a negative impact on the battery structure, even permanent damage.

　　Liu Haiming (Professor and Doctoral Supervisor of Chongqing University)

　　This year’s "Government Work Report" of the State Council clearly stated: formulate policies to support the high-quality development of the digital economy and carry out the "artificial intelligence+"action.

　　AI technology is empowering various fields, and the resulting economic and social benefits are also considerable. In the iteration of AI technology, no one can accurately predict how much potential of this kind of technology has not been tapped. While AI scientists continue to make agents more "smart", the security issues related to this technology have also become a public topic.

　　At the National People’s Congress this year, Qi Xiangdong, a member of Chinese People’s Political Consultative Conference, paid attention to the innovation and development of "AI+ security", and gave detailed answers on how to deal with information security and cyber security threats in the AI era. Sharla Cheung, a deputy to the National People’s Congress, proposed to strengthen the safe application of artificial intelligence technology, accelerate the legislation of the Artificial Intelligence Law, and build a security barrier for key information infrastructure.

　　The suggestions put forward by the deputies for the safety of artificial intelligence applications may rise to the mandatory protection of the safe application of artificial intelligence through legislation. This also shows that a consensus on the safe application of artificial intelligence is taking shape.

　　Just last week, Musk filed a lawsuit against altman and OpenAI, accusing the defendant of forgetting the core part of OpenAI’s established mission, that is, developing useful and harmless artificial general intelligence. Facing the accusation, altman promised that OpenAI’s mission was to "ensure that artificial intelligence benefits all mankind".

　　The anxiety and anxiety about the application of AI technology coexist at home and abroad, which is the normal consideration of human beings for their own interests and security. People put forward the vision of "responsible AI", which also aims to relieve the worries of applying this technology. As for why such worries are difficult to rule out, it lies in the uncertainty of its future development, which makes more people worry. Some people even think that "from the development of AI, we can see how small human capabilities are, and it is only a matter of time before machines surpass people."

　　The biggest hidden danger in the world is ignorance or indifference to risks. When the safety of artificial intelligence has become a global public topic, there are many voices at home and abroad to legislate for the development of artificial intelligence. This sense of hardship is gratifying. Since the sense of urgency has generally awakened, when the whole society holds a "so-called" attitude towards the security of artificial intelligence, why not worry that "responsible AI" will not turn from a vision into a reality?

　　To turn "responsible AI" from a vision into a reality, it needs to go through an indispensable trilogy, and gradually implement it from the most basic safety awareness to specific actions in pursuit of safety.

　　From vision to reality, "responsible AI" requires human beings to know what true self-love is. Artificial intelligence technology is an invention of human beings, and the value of agents lies in benefiting human beings. The more useful it is to human beings, the more worthy of being loved by human beings. To do this, it is very few scientists who need to love themselves and master the iterative "button" of AI technology. Such "leaders" really know how to love themselves, that is, their inventions deserve to be loved by the world, and they deserve to be loved by others because of their technical contributions.

　　Judging from Musk’s legal challenge to altman, the significance of this lawsuit lies in teaching the technical "head" who has mastered the "button" of AI development to learn true self-love. They know true self-love, and the public’s worries about the safety of AI technology are much less.

　　From vision to reality, "responsible AI" requires human beings to know what real self-discipline is. Self-love is formed in the process of self-control, and a person who loves himself morally must be a truly self-disciplined person.

　　"Responsible AI" has become a global public topic, because people who master the "button" of AI development technology pursue technology iteration in technology research and development, which invisibly ignores the consideration of AI security issues. Without such security considerations, the speed of AI technology has gone up, but this technology may also be out of the moral reins, forgetting that technology is to benefit human society, not to add to human society.

　　Self-discipline is the rule that people make for themselves. In the AI technical team with self-discipline, "responsible AI" means that the design of agents must be equipped with heavy security constraints. Once an agent has the possibility and risk of hurting human emotions or interests in operation, it must be able to stop such behavior tendency. This tendency seems to be an agent’s own business, but in fact it can only be an agent designer’s self-discipline problem.

　　Only those who create agents are strict with self-discipline, regard the safety of users as their own safety, and "don’t do to others what you don’t want them to do to you", can they make AI "responsible" first when designing agents.

　　From vision to reality, "responsible AI" requires the whole society to have a sense of responsibility.

　　Responsibility is a kind of compulsion. Through external legislation and effective litigation, institutions and individuals who do not know how to love themselves in technology research and development gradually learn to love themselves. Through moral consciousness, more researchers of artificial intelligence technology will establish a sense of responsibility for technological development, and more people of insight, including public figures like NPC deputies and CPPCC members, will constantly appeal to scientists, technical experts, entrepreneurs and the whole society to attach great importance to AI security issues. The stronger the sense of responsibility, the safer the future AI will be.

　　To make AI "responsible", human beings need to consciously take responsibility first. The vision picture of AI security has been slowly unfolding, and it is not far to expect "responsible AI" to become a reality.

　 　 　 　Becoming a soldier is the dream of many students, but taking the military school entrance examination requires not only the results of the college entrance examination, but also the candidates’ health, especially their eyesight. Many parents know that their children’s myopia needs to be improved, but they are not clear about the time needed for myopia surgery and what preparations need to be made. Below, experts will answer your questions.

　　First of all, we need to know the requirements for applying for military school vision:

　　The farsighted vision of each eye in the military academy is less than 4.5(0.3), the corrected vision is less than 4.9(0.8), and the diopter is above ±6.00DS equivalent spherical lens, which is unqualified.

　　The naked-eye farsightedness of each eye is above 4.6(0.4), the corrected vision is above 4.9(0.8), and the diopter is below ±6.00DS equivalent spherical lens. The majors of command, surface warship, submarine, armor, surveying and mapping and radar are qualified. Among them, excimer laser surgery has no complications for more than half a year, except submarine and airborne specialty.

　 　 　 　 Enter the military academy in 2022, and do laser myopia surgery as early as possible.

　　Whether it is full femtosecond or semi-femtosecond, the postoperative vision recovery is very fast. Normally, you can get good vision the next day after surgery, which will hardly affect your normal work and life. However, you should try to operate as early as possible and reserve enough time for vision recovery.

　　1. Myopia surgery can be done without wanting to do it. Many nearsighted friends came to the hospital and told me that I wanted to do all-femtosecond surgery, or other surgical methods. However, after strict preoperative examination, because the eye conditions did not meet, myopia surgery could not be performed. Even if it was found that it was not suitable for myopia surgery, there was enough time to adjust the plan.

　　2. Myopia surgery has strict requirements for patients’ eye conditions. If the eye condition does not meet the requirements, even if the corneal thickness is appropriate, the operation can only be performed after the eye condition meets the requirements. For example, it is necessary to stop wearing contact lenses in advance, soft contact lenses for 1 week, hard contact lenses for 2 weeks, and OK lenses for more than 3 months.

　　3. There are strict and standardized surgical procedures for myopia surgery. Generally speaking, you should have a preoperative examination before you can make an appointment for the operation. You should also order eye drops for three days before the operation, and it will take about 1 to 3 months for your vision to return to stability after the operation.

　　Therefore, experts remind that in order to ensure foolproof, the sooner you apply for myopia surgery in military schools, the better. With sufficient recovery time, you can not only successfully pass the physical examination, but also restore your eye vision to a stable state as soon as possible.

All the pictures in this article have been authorized by the copyright owner.

　　On June 26th, Wei Xiang, a disabled and poor Gansu examinee who scored well in the college entrance examination, sent a request to Tsinghua University through WeChat, hoping that Tsinghua would help solve the accommodation difficulties and enable him to take his mother who lived alone with him to go to school in Tsinghua. This request not only got a response from Tsinghua at the first time, but also got a touching reply from Tsinghua. Together, the two letters touched many netizens at one time.

　　Beijing Youth Daily reporter learned from Tsinghua University yesterday that many Tsinghua alumni have offered financial aid to Wei Xiang. According to the logistics department of Tsinghua, the school has prepared a single dormitory for Wei Xiang’s mother and son, and the accommodation for the mother and son is free during their study in Tsinghua. At the same time, Tsinghua yesterday announced the launch of the "Hongyan Plan" to support students from poor families to participate in overseas exchanges, with a view to providing strong support for the all-round development and growth of children from poor families.

　　Have congenital diseases but never admit defeat.

　　Simple and honest smile, handsome appearance and simple language are Wei Xiang’s first impressions. Wei Xiang, sitting in a chair, looks no different from ordinary people. But if you notice the crutches beside him, you will find that he is a teenager with congenital diseases.

　　Wei Xiang is 19 years old. As early as he was 10 months old, he was diagnosed with congenital spina bifida with intraspinal cyst disease. Wei Xiang’s mother, Xia Ruiyun, said that the disease caused the loss of motor function of his lower limbs. When he was 10 months old and over 1 year old, Wei Xiang underwent two operations respectively, but his condition did not improve after the operation.

　　Xia Ruiyun is a nurse in a local hospital. During the day, she has to take care of the patients in the hospital, and at night, she has to take care of the small patients at home. Fortunately, I was accompanied by my lover before, and life was hard, but each other had the other as the spiritual pillar, and they also survived. When Wei Xiang was three and a half years old, they decided to let their children receive education: "Be sure to go to school, and with knowledge, they will broaden their minds."

　　Young Wei Xiangsheng can’t take care of himself. They go to kindergarten with their children in their arms or on their backs in the morning, pick them up for dinner at noon, and send them again in the afternoon. A family living alone doesn’t feel how hard life is. But fate seems to have been "competing" with them. In 2005, Xia Ruiyun’s lover died because of illness, leaving her helpless and physically disabled children.

　　"At that time, I felt that the sky was falling, and I had a mental breakdown. I was completely in a depressed state. I can’t figure out why my life is so bitter? " But looking at the child’s innocent smile, she survived. After all, the child needs someone to take care of him. "If I fall, he will have no home."

　　In the following time, Xia Ruiyun accompanied her children to study, while asking about good hospitals. In 2008, she took Wei Xiang to a hospital in Beijing for the third operation, but this operation failed to completely improve his physical condition.

　　In order to enable children to study normally, from primary school to high school, rain or shine, she will become the "legs" of children. In elementary school, she was able to carry Wei Xiang. In junior high school, with his increasing weight, she couldn’t carry it, so she pushed a bicycle to pick him up. Summer is fine, but if it rains and snows in winter, mother and son will be worried. "Others want it to snow in winter, but we are just the opposite, because the road is slippery and easy to fall." Wei Xiang said that he couldn’t remember how many times he and his mother fell in the rain and snow.

　　For more than ten years, Xia Ruiyun accompanied her children to school, accompanied them to exercise, and used her nursing knowledge to help them carry out rehabilitation training and exercise their walking ability. Over time, with the encouragement of his mother, Wei Xiang gradually learned to walk short distances with crutches.

　　"My mother and I didn’t think I was any different from normal people, not as hard as everyone thought. Difficulties that can be overcome must be overcome by yourself. Although I have physical problems, I can still live a wonderful life. " Faced with the injustice of fate, they recognize a truth: instead of complaining, it is better to be more optimistic and open-minded.

　　The "Xueba" college entrance examination in the eyes of teachers ranks 83rd in science in Gansu.

　　In the eyes of teachers and classmates, Wei Xiang is a veritable "schoolmaster". He is good at thinking and helpful. Whenever students encounter problems in mathematics, they will ask him for advice, so he becomes a "problem library".

　　Wei Xiang said that since he grew up unable to move, he could only sit, so he was quiet, fond of thinking and thinking. After a long time, I especially like math and physics. In learning, a problem can’t be solved, and sometimes he will think about it for four or five days until it is finally solved.

　　Sheng Shulan, the principal of Dingxi No.1 Middle School, said that Wei Xiang has a tenacious spirit, as long as he can do whatever he wants. The school regards Wei Xiang as an ordinary student, which will not make him feel different from other students, but the facilities that the school should provide will be provided without reservation. Wei Xianggang was assigned to the third floor of the teaching building with barrier-free access when he was a freshman in high school. At that time, the class teacher took the initiative to propose to the school that he should be transferred to the second floor, which is the lowest floor with a classroom to facilitate him to go upstairs and downstairs. "I’m so lucky. None of the people I met discriminated against me, laughed at me and helped me. " Speaking of which, Wei Xiang’s eyes are red, holding back his tears.

　　Wei Xiang lived up to expectations and scored a high score of 648 points in the national college entrance examination in 2017, ranking 83 rd in science in the province. At present, he has filled in Tsinghua University.

　　Send a message begging Tsinghua to "solve a humble room"

　　After getting a high score in the exam, Xia Ruiyun added another sadness with joy. After all, the child is inconvenient to move and has weak self-care ability. She had a bold idea: to accompany her children to study in Beijing.

　　To this end, on June 26th, Wei Xiang published the article "Request of a examinee with high score (648 points) in Gansu" on WeChat WeChat official account. Wei Xiang mentioned in the article that because he can’t live without someone to take care of him, he hoped that Tsinghua could help his mother and son "solve a humble abode for the two girls to help themselves".

　　A few days ago, Xia Ruiyun and Wei Xiang reflected their family situation to relevant people in Tsinghua University. On June 27th, Tsinghua’s official WeChat WeChat official account "Qingxiaohua" wrote a letter to Wei Xiang with the title "Life is hard, but please believe enough". The letter reads: "I believe you already have the quality of Tsinghua people’s self-improvement and virtue … … Living has become something that we all respect and worship. " This public reply also mentioned that Tsinghua was aware of Wei Xiang’s situation. Qiu Yong, president of Tsinghua, and Chen Xu, secretary of the school, immediately called the relevant departments of the school, demanding that the worries of their mother and son be properly solved. Tsinghua Admissions Office and Student Financial Assistance Management Center have contacted Wei Xiang, and once he is admitted, he will immediately start the financial assistance procedures, including providing travel expenses to Beijing, reducing tuition fees and accommodation fees. According to the relevant person in charge of the Tsinghua Gansu Admissions Team, with Wei Xiang’s achievements, he is promising to be admitted to Tsinghua.

　　Tsinghua can provide a single room for all sectors of society to lend a helping hand

　　Cong Zhentao, Minister of Student Affairs of Tsinghua University, said that if Wei Xiang can be admitted to Tsinghua University, the relevant funding will start immediately. "Generally speaking, the financial aid for students is limited to their own life and study. However, Wei Xiang’s situation is quite special. He can’t take care of himself. We can consider letting him live in a single room with his mother. "

　　WeChat official account’s WeChat Education Roundtable, a subsidiary of Beiqing Daily, reported this story for the first time yesterday, and it has been read more than 5 million times so far.

　　The relevant leaders of Dingxi Municipal Government also expressed their condolences to Wei Xiang for the first time, and said that the municipal party committee and the municipal government will definitely urge relevant departments to implement each assistance policy and coordinate and solve the difficulties in going to school. After learning about this, the person in charge of an enterprise in Gansu donated 20,000 yuan to Wei Xiang in the name of the enterprise.

　　Xia Ruiyun doesn’t have too many ideas and demands. He just wants to have a small house for children to study and live in. They will overcome what they can economically. She hopes that Wei Xiang can be self-reliant and live happily under any circumstances.

　　Text/Xinhua News Agency reporter Zhang Wenjing Sun Qi

　　Our reporter Lei Jia

　　comment

　　Every walker who challenges difficulties deserves praise.

　　Wei Xiang, a candidate from Gansu Province, asked for Tsinghua University’s support and Tsinghua University’s reply, which has exploded the circle of friends in recent days. Wei Xiang was disabled but didn’t give up. He was in a difficult situation and didn’t feel depressed. With his tenacity and unremitting diligence, he despised difficulties and "lived in a respectable and admired way", which set an example for many young people and provided life thinking for the majority of adults: everyone who faced difficulties deserves respect and praise.

　　The touching thing about Wei Xiang’s deeds lies in his contempt for difficulties and his strong will to overcome them. I believe that when a door is closed, another window will be opened. In the face of physical disability, if there is an attitude of not being afraid of difficulties, there will be another function or will to compensate. In his request to Tsinghua University, Wei Xiang said, "For 12 years, I tried my best to overcome my physical disability and study hard." Although it was only a few words, almost all people walked through the road with different degrees of difficulty, knowing how difficult it was for children from poor families to walk through that long and arduous journey. Wei Xiang’s unyielding will hit people’s inner softness, inspired people to think about how to choose in the face of difficulties, and activated people’s inner sleeping motivation.

　　Tsinghua University’s touching response is also memorable. In the process of handling this case, it is not simply limited to how to respond to Wei Xiang’s request, but deeply explores the spirit behind Wei Xiang’s deeds, and incorporates the spirit of Tsinghua University’s school motto of "self-improvement and morality", which reflects the mature and generous demeanor, respectable behavior and moving feelings of helping the disabled and the needy in a top university.

　　In fact, there are many people who have suffered misfortune in life, but perhaps not many who have been fortunate in Wei Xiang. How many people have never given up, struggled and struggled on that arduous and tortuous road, but unfortunately, how many people have not crossed the high limit erected by hardship and have not survived that arduous journey, which is the impermanence and ruthlessness of fate and life. There is no denying that there are countless such individuals, such as Wei Xiang, who are unfortunate and lucky at the same time. By silently honing and moving forward, they finally ignited the light of life, refreshed the existence of life and injected powerful positive energy into our society.

　　Wei Xiang’s deeds are inspiring, and Tsinghua University’s response is respectable. We should also see that how to make more difficult cases like Wei Xiang find support and help in the lonely journey may not be completely dependent on the helpless request of the parties. For people who have been in trouble for a long time, it takes great courage to open their mouths for help like Wei Xiang. Obviously, we can’t just wait for how to make the network of relevant national support policies more dense and really play a good role. There should be more initiatives and more perfect detailed measures.

　　Text/Xinhua News Agency reporter Li Daixiang

　　On October 23-25, 2021, the 4th National College Students’ Skills Competition of Sports Rehabilitation Major and the National College Sports Rehabilitation Major Construction and Development Forum were held in Shanghai Institute of Sport. More than 200 teachers and students from 46 universities across the country met here to meet the professional challenges and competitions of sports rehabilitation skills, and dozens of experts and scholars in the industry gathered together to talk about the construction and development of sports rehabilitation specialty.

　　Chen Peijie, Dean of Shanghai Institute of Physical Education, gave a welcome speech at the opening ceremony of the event. He pointed out that in recent years, the Party and the country have placed health in a more prominent position and included "Healthy China" in the strategic layout of the country’s future development, and sports rehabilitation will certainly play an important role in the construction of a healthy China.

Sticking of skill operation

　　Zhao Bin, chairman of the Professional Committee of Sports Health Care and Rehabilitation of China Rehabilitation Medical Association, mentioned that sports rehabilitation specialty is facing a period of rapid development with both strategic opportunities and challenges, and has great development space in talent supply and demand, professional appraisal and career planning. The purpose of this skill competition is to promote and promote the training of applied talents in sports rehabilitation, and to exchange and display the achievements of talent training in various schools. It is hoped that all participating teams can learn from each other, exchange experiences and share achievements.

　　Wang Jiahong, head of the technical association group of the National College Physical Education Steering Committee, attended the event and delivered a speech. He mentioned that under the background of the integration of physical education and medicine, healthy China, the construction of a sports power and the construction of a socialist modernization power, a higher level of requirements have been put forward for training compound rehabilitation talents in the future. He expressed the hope that this conference will contribute the latest wisdom to the construction of sports rehabilitation discipline system, academic system, discourse system and personnel training system with China characteristics.

　　Fang Guoen, president of China Rehabilitation Medical Association, pointed out at the event that this skill competition is large in scale, high in level, rich in content, lively in form and with many participants. He said that the special committee will, as always, pay more attention to and support academic exchanges, personnel training, scientific popularization and social services, build a high-level and international development platform for sports health care and rehabilitation, and make new positive contributions to sports health care and rehabilitation in China.

　　The contest takes "theoretical written test+skill operation" as the competition mode, focusing on evaluating students’ professional basic theoretical knowledge and basic operation skills. The theoretical written test involves sports anatomy, sports physiology, rehabilitation assessment, sports injuries and related sports rehabilitation techniques. The skill operation is divided into two parts: personal operation skills and teamwork. The investigation contents include sports protection skills, musculoskeletal rehabilitation and exercise prescription for chronic diseases. 46 teams from all over the country completed the competition on the same stage in an orderly manner.

Pre-competition discussion

　　After two days of competition, 15 people won the first prize, 30 people won the second prize and 45 people won the third prize, and 80 instructors were awarded the "Excellent Guidance Award". Twelve universities including Shanghai Institute of Physical Education won the first prize, 17 universities including Chongqing University of Arts and Sciences won the second prize, and 17 universities including Hubei University of Traditional Chinese Medicine won the third prize.

　　During the event, a national forum on the construction and development of sports rehabilitation specialty in colleges and universities was also held. Twenty-five industry experts and scholars from all over the country, through conveying the latest industry trends and development trends, discussed with the teachers and students attending the meeting related topics of great concern, such as professional development, textbook construction, teacher level, talent training, professional qualification, social employment and so on, from the perspectives of specialty and curriculum construction, talent training and scientific and technological innovation, and gathered and exchanged the most advanced professional ideas together.

　　The activity was sponsored by the Professional Committee of Sports Health Rehabilitation of China Rehabilitation Medical Association, undertaken by Shanghai Institute of Physical Education, and co-organized by the Technical Discipline Group of the National College Physical Education Steering Committee and the Shanghai Sports and Health Industry Collaborative Innovation Center.

Tomorrow is the 29th of the twelfth lunar month, which is also called "Little New Year’s Eve" because it is followed by New Year’s Eve. In the whole festival, this day can be said to be the busiest, because all kinds of preparatory activities for the Chinese New Year have to be finished on this day. In many families, the mother is the hardest worker during the Chinese New Year. If you can, take her hand, ask about the hardships she has endured alone, and ask about all her hopes for you … … Appreciate her years of hard work.

Vernacular customs

"Twenty-nine, steamed buns"

There are big and small months in the China lunar calendar. The so-called big month is 30 days, and the small month is only 29 days. Therefore, when the twelfth lunar month is a miscarriage, the twenty-ninth day is the last day of the year, so the twenty-ninth of the twelfth lunar month is New Year’s Eve. Even if it’s not a miscarriage, the next day is New Year’s Eve, so all kinds of preparatory activities for the Chinese New Year should be finished on this day.

In the whole festival, the 29th is the busiest day. In addition to preparing all kinds of food and clothing sacrifices in the New Year Festival, there is also an extremely important activity "going to the grave to ask for ancestors". Therefore, the annual rumor says, "Twenty-ninth day of the twelfth lunar month, please go to the grave and ask your ancestors to make a big contribution."

Folk songs are also called "Twenty-nine, steamed buns". On the 28th, the dough is ready, and the steamed bread will be started on the 29th. In the past, this steamed bread was very exquisite, not casually cooked, but carefully prepared and carefully worked, because the steamed bread was to be exchanged with neighbors on blind dates. Therefore, it must be made beautiful and delicious, which would be face-saving and auspicious.

The 29th of the twelfth lunar month is the day before New Year’s Eve, so it is also called "Little New Year’s Eve". In the old days, people would hold banquets on this day in case the younger generation came to bid farewell to their elders.

Remembering maternal love

Chinese New Year’s Mother

Author/Yan Lianke

I want to go home for the Spring Festival, which is an extraordinary happy event for my mother.

suddenlyIn the meantime, the soldiers have been doing it for fourteen years, and every time they meet the Chinese New Year, they miss going home. Write a letter from home in a hurry and tell my mother that I want to go home for the New Year, as if it were an extraordinary happy event. At this time, mother took the letter and went to find someone to read it. On the way back, everyone said that Lianke was coming back for the New Year, which seemed like an extraordinary happy event. Then, the plans for the Chinese New Year have all changed. More meat should be cut, steamed buns should be steamed, and the stuffing of flat food should be chopped.

When doing these things, my mother’s old illness was made, her eyes were astringent and painful, and all her bones and joints were broken by a knife. But her face is always full of smiles, and she hollows out to the station in the town, looking at the long-distance buses from Luoyang one by one. There are many cars, one after another; There were many people, too, and they crowded down one by one. Finally, she didn’t find her son, so she bowed her head and went home. The setting sun was pressing her back like a red-hot iron plate.

An acquaintance asked where he had gone. She said that the New Year was over, but she forgot to buy a pack of monosodium glutamate. The man also said that monosodium glutamate is not meat, and if it is less, it will be less. Mother said, how can my baby come back for the Spring Festival without MSG?

When I got home, my mother hastily prepared a night meal for people to eat. She was sore and sore, scooped up the meal, pushed the bowl down, and went to bed early. However, I didn’t sleep a wink all night, turning over in bed and waiting for the morning.

It was late again, so I just got up, went to the kitchen and carefully chopped the kitchen knife into a string of disturbing sounds. Chop chop, the chopping board was covered with light color, and my mother went to the town station again, thinking that I lived in Luoyang last night and would take the first bus home this morning … …

One car after another, one after another, guarding the station, waiting for my mother.

suchAfter three dynasties and five days, it really began to be busy. Mother wants to wash vegetables, cook the meat, make hair, clean the house, ask someone to write couplets, and go to the hillside to pick cypress branches. When she really can’t find time, she sends a group of children from her neighbors to wait at the station.

When the children no longer feel fresh, the mother can’t appoint them. The station was much deserted, and suddenly it seemed like a wilderness. But at this time, I took my children and my wife, got off the bus, stepped on the street that was replaced with cement, and excitedly crossed the street and returned home.

When I opened the door, my mother was busy in the kitchen with an apron, or peeling jade and ears in the yard to feed the chickens, or lying on the sewing machine to catch new clothes for people in the past year. No matter what you are busy with, the self-dyed earth-blue apron is always tied around your waist.

At this time, when I saw my wife and children, I was slightly stunned and came to hug her grandson. My face reflected a rare ruddy color, saying that you are busy outside and there are many people on the train. Don’t come back if you don’t come back. Who told you to hurry back for the New Year? Never come back next year!

I took my child and looked around, but I didn’t see my mother pick him up this year.

wifeNot a rural person, she received an education totally different from the rural culture all her life. Even compared with the city people like her, that education was very eccentric, so she was firmly out of tune with the rural culture and customs. Every time I go home, I plan to return to the sixth day, and she is anxious in the second day.

This year’s Spring Festival, I went back alone with my children, and wrote in advance, specifying the date: I will go home on the 30th of the twelfth lunar month, arrive in Luoyang at noon, and arrive in the town at half past noon. Everything is rare on time. When the coach bumped into the town, I asked the child, "What will you do when you see grandma?"

"Let grandma hold it."

"Say what?"

"Say hello to grandma, I miss you."

"What are you talking about?"

"I said that my mother couldn’t come back from work, and my mother asked me to say hello to my grandmother."

"What else?"

"Don’t want grandma’s lucky money for the New Year."

This is the town. As in previous years, there are tobacco and alcohol stalls, fruit stalls and fireworks stalls on both sides of the road in the town. The door of the shop is still open, as if it had not been closed for fourteen years. It’s close to the New Year’s Day, and all the shoppers have bought it, and the sellers are only waiting for the careless person who forgot to buy something to suddenly patronize. The street is a kind of cold and cheerless years ago. I think the adults are busy and the children are busy at home.

I pulled the child out of the car and looked around for it. Apart from the light of the sunset, it was the calmness of the vendors to receive the goods and the lonely chirping of sparrows in the trees at the intersection.

I can’t find my mother.

The child said, "Didn’t you say grandma would meet me at the station?"

I said, "Grandma is tired of taking it, so she won’t come."

The mother is old, her hair is mixed, and she can’t hold the child.

IHolding the child’s hand and carrying the luggage across the street. The luggage is extremely heavy, and it is all new year’s guest goods: wine, cigarettes, fruit candy, cakes, malt extract, canned food and children’s clothes that are small or out of date, but still new and wearable. I expected to meet an acquaintance and give me a lift, but I never met any villagers until I got home.

When I opened the door, my mother was around the apron, stirring the batter under the eaves. The child called grandma as scheduled, and the mother’s hand froze and looked up. When she wanted to laugh, she was positive and asked, are you and the child back? I said there is no holiday in the mother’s factory. The blush on my mother’s face disappeared. She slowly walked down the steps. I thought she was going to hold the baby, but she only came to touch the child’s head and said that she was getting taller and grandma was old, so she couldn’t hold it.

By this time, I really found that my mother was old and her hair was mixed. The child has really grown up, reaching his grandmother’s waist. I was frightened, as if the mother’s aging and the child’s growing up were all of a sudden after the mother spoke. Following my mother, I walked silently into the building, and the seven-step and eight-step road suddenly made me understand that I had finished my life for 33 years.

I said to my mother, "Why don’t you meet us at the station?"

Mother said, "I know when you will get home, so I can cook for you at home on time, so I don’t have to answer it."

As she spoke, the mother leaned close to her grandson and stirred the batter quickly on his head. She asked:

"Stay at home for a few days?"

I said, "After the fifteenth day of the first month."

She said, "Half a month?"

I said, "Sixteen days."

"You have been a soldier for more than ten years, and you have never lived at home for so long." Mother said this, and went to the kitchen. After a short time, she brought two bowls of egg noodle soup for me and my children to eat, and went to Ye Er to make a flat food. Next, I will help my mother paste couplets, insert cypress branches and set off firecrackers … …

The sound of firecrackers announced the official start of the New Year.

Mother is still busy, and the new year’s goods she bought are richer than any other year.

nightI stayed with my mother for the New Year with my sleeping child in my arms. My mother said many things in the village, saying that her daughter was married and her family gave him a TV set. It is said that if someone’s baby is admitted to college, and the family can’t afford it, it will not go up.

Finally, I talked about how seriously my aunt died, and who in the village had cancer just after forty. When I got here, my mother glanced at the portrait of my father on the table. I said, Mom, you are lonely at home alone. You might as well believe in Buddhism, Christianity and superstition. Together with others, you can go up the mountain to find God, burn incense in the temple, not to mention spending money, and it will be better to run back and forth.

Mother said, "I’ve tried everything. Those are all fake. I can’t believe them." Let’s not talk about it any more. The night is deep and dark, so they all sleep quietly.

Tomorrow, I will never get up early, put the first whip, first bring the next good jiaozi to the throne, and then bring another bowl to Niang’s bed. After eating, my mother went to sleep again, until the sun came up to the window, and then she got up and said that it was naive and good, and it was a good year.

On the first day of junior high school, my mother was still very busy, going in and out, constantly giving things I brought back to my neighbors, and when I came back, I kept wrapping a bag of neighbors’ things with my skirt, such as peanuts, walnuts and dried persimmons.

While my mother was away, I watched her New Year’s preparations, which were more abundant than any other year. There were two boxes of steamed buns, five pots of oil goods, and seven pieces of meat from relatives hanging in the air. I have four aunts and three uncles. I forget it. It will take me five to six days to walk through these relatives without stopping.

My mother sent me away and told me not to come back next year. The New Year is more lively outside than at home.

Available atAfter I took my children to the village to see some old people at night, my mother had emptied and filled my bag when I came back.

She said, "You can take the children away tomorrow."

I said, "Go? I took half a month off. "

Mother said you should go, and after the first day, the New Year will be over. Your daughter-in-law is outside, and you are leading the baby back. This is unreasonable. Your baby and your baby’s mother, you are the real family, and you can’t be separated during the New Year!

I said, "Don’t leave until after fifteen."

Mother said, "If you weren’t a dutiful son, you would have gone through fifteen."

Nothing to say all night. Tomorrow, my mother really got up and cooked breakfast, woke me up and the children to eat, and sent us to town with her luggage.

This year, it was my thirty-three Chinese New Year holidays, and I spent the shortest time at home. It was only a full day, and when I left, my mother confessed that I would not come back in the new year, and the New Year was more lively outside than at home.