Ask M7 Pro, can you return to the peak of sales by reducing prices and increasing distribution+smart driving？

Hello, everyone!

In May, the 2024 Ultra version was just launched, and a new Pro version was launched after three months, with a price of 249,800 to 289,800.Once again, the threshold of the M7 car system was pulled back to 250,000 yuan.

What’s the difference between M7 Pro and Ultra? What are the upgrades compared with last year’s old model? Let’s talk today.

Compared with the old model, what is the upgrade?

Friends who are concerned about the M7 should know that the old models listed in September last year are divided into Plus and Max versions. The former has no laser radar and high-order intelligent driving, and can only achieve basic L2-level assisted driving. The Max version comes standard with the advanced Huawei ADS intelligent driving system at that time. The price ranges of the two versions are 249.8-284.8 million and 289.8-329.8 million respectively.

In May this year, the M7 Ultra version was launched by the media, with a guide price of 28.98-32.98 million, which actually replaced the old Max version. However, at that time, there was no change corresponding to the old Plus version. Considering that there was a very influential accident in M7 not long ago, this alsoIt makes people guess that M7 may give up the non-intelligent version.Keep the price threshold of this car at a higher position of 289,800.

Now we all know that the M7 Pro version just released,Its price positioning is basically to fill the position of the old Plus version.Instead of giving up the price range of 250,000-290,000 yuan, it took more time.A set of intelligent driving system is also equipped on the new M7 Pro.

That is to say, the current new model M7 has already achieved the standard for the high-order intelligent driving system, among whichThe basic version of ADS equipped with M7 Pro adopts a pure vision scheme that does not depend on lidar.butM7 Ultra is a fully equipped ADS 2.0 system.The specific differences between the two sets of intelligent driving schemes will be analyzed in detail later.

Change 1: Four-wheel drive version low-key price reduction

In terms of price, the price of the rear-drive version of the M7 Pro is the same as that of the old M7 Plus. The 5-seat version and the 6-seat version are 249,800 and 269,800 respectively. It seems that there is no price reduction, but the change of the M7 Pro in the four-wheel drive version is not small.

The first is the five-seat version. The guide price of the old M7 Plus four-wheel drive version is 284,800, and the M7 Pro four-wheel drive version is reduced to 269,800.It is equivalent to a price reduction of 15,000 yuan.

As for the 6-seat version, the old M7 PLUS does not have a four-wheel drive configuration.M7 Pro has added six four-wheel drive versions with a guide price of 289,800.It is 40,000 yuan cheaper than the Ultra 6-seat four-wheel drive version.

In other words, the M7 Pro is sincere in terms of price, but it is not reflected in the overall price range, which is somewhat obscure.

Change 2: Fine-tuning the appearance, adding interior and exterior color matching.

Apart from the intelligent driving system, there are not many changes in the M7 Pro compared with the old model. For example, in terms of design, the interior and exterior decorations are basically the same, mainly because the area of the middle net under the old M7 Plus is greatly reduced, further weakening the style of the fuel car.Other aspects are mainly the addition of blue appearance and the interior of red tea orange.

Change 3: The battery capacity and model have been adjusted.

In terms of power, the power parameters of the new and old rear-drive and four-wheel drive versions have not changed, but the official 0-100km/h acceleration time, the rear-drive version of the M7 Pro has increased from 7.8 seconds to 8.2 seconds, and the four-wheel drive version has increased from 4.8 seconds to 5.2 seconds.The numbers are 0.4 seconds slower,But the change is not big, and the difference in actual experience should not be obvious.

It is worth noting that the battery model and capacity of the new model M7 have changed. The old M7 used a set of 40kWh, and the CLTC working life of the rear-drive and four-wheel-drive versions was 240 km and 210 km respectively.

At present, the new M7, Ultra version adopts.42kWh ternary lithium battery,The capacity has been improved, but the working life is the same as that of the old model.

The M7 Pro, which has just been listed, has more intriguing changes in the battery. The first is the battery capacity.From the old 40kWh to 38.5kWh, and the battery type changed from ternary lithium to Ferrous lithium phosphate.The working life of the rear drive and the four-wheel drive version is 230 km and 200 km respectively, which is 10 km less than that of the Ultra version.

The above-mentioned weakening of its 0-100km/h acceleration performance may be due to the difference of batteries. However, according to the policy announced by the manufacturer, the new car can be equipped with a battery upgrade service of 5,000 yuan, which is the same as the M7 Ultra.

Change 4: CDC variable suspension is standard in all systems.

Due to the McPherson front suspension and the relatively old platform, the chassis texture and handling performance of the M7 have not been strong since it went on the market.

Compared with the old model,The new M7 Pro and Ultra versions all add CDC continuous variable damping suspension.It can give better consideration to dynamic control and shock filtering comfort, and at the same time, M7 Pro has also made adjustments and optimizations in the responsiveness of brakes and accelerator pedals.

The above is the main change of the new M7 Pro. Except that the battery is replaced by Ferrous lithium phosphate, the upgrade of the chassis and the price reduction of the four-wheel drive version still reflect the sincerity of the manufacturer. However, compared with these, what attracts most people’s attention in the world is how its intelligent driving system is and what are the specific differences between it and the more expensive Ultra version.

How to choose M7 Pro and Ultra?

In our impression, the friends who are willing to spend nearly 300,000 yuan to buy M7 should mainly take a fancy to the high-level intelligent driving of HarmonyOS Car Machine and Huawei. In fact, the sales volume of the old M7 is the highest, but it is the entry-level version of 249,800 and the rear-drive version of 5 seats.

In other words, the potential consumers of the M7 still attach great importance to the price. When the M7 was redesigned in May this year, the threshold rose sharply, which also directly affected the sales of this model. Even if it picks up later, it is still far from the previous peak of monthly sales of about 30,000 vehicles.

Nowadays, with the listing of Pro version with low threshold, the sales of M7 in the world are likely to rise sharply. Before the old M7, consumers chose between the non-intelligent driving and the intelligent driving version. Today, the new M7 Pro has come standard with the intelligent driving system with pure visual solution.Under the same configuration, it has a price difference of 40 thousand yuan compared with the Ultra version which adopts the complete intelligent driving scheme of lidar.

At this time, consumers are faced with a choice: if the budget is limited, whether to add 40,000 yuan to the full version of Zhijia. To answer this question, we have to find out the difference between the pure vision scheme of M7 Pro and the LIDAR scheme of Ultra. In fact, this is also a place that manufacturers focus on at the press conference.

The first is the hardware of the perception system. Except for one less lidar, the Pro version has 10 cameras, one less than the Ultra version. There is also a gap between the two versions in the computing power of the smart driving chip. There is no difference between other cameras with similar binocular perception and the number of ultrasonic and millimeter wave radars.

However, the key point is that according to the introduction of the conference, the Pro version of the basic version of ADS and the Ultra version of the advanced version of ADS adopt the same architecture.It means that with the optimization of intelligent driving algorithm, both systems will be improved at the same time.

Specifically, compared with the advanced version, the basic version of ADS lacks urban NCA navigation assistance, and there is a gap in the active anti-collision ability at low speed, and there is no function like reminding/braking when stepping on the accelerator by mistake. However, on the high-speed and elevated and loop lines, the functions of the basic version and the high-end version of ADS are very close.

However, due to the lack of lidar, the performance of the basic version of ADS in the face of night and extreme weather such as rain and snow on high-speed and loop lines is still far behind that of the high-end version.

As for the urban and low-speed scenes, although the ADS Basic Edition has no NCA function, it still has the ability of LCC+ high-order lane keeping. It has the functions of preventing ghost probes, identifying small animals, actively yielding to pedestrians, automatically identifying (water horses, obstacle cars, piles and buckets) and bypassing, predicting the position of big cars, and intelligent parking.

In fact, whether it is the same price or a higher price, even the basic version of ADS without lidar,The comprehensive intelligent driving ability of the M7 Pro also exceeds that of many models equipped with laser radar..

As for the Ultra version of ADS Advanced Edition, it is still in the ADS 2.0 stage, and it has the ability of end-to-end in urban areas. However, compared with ADS 3.0, which can realize parking space to parking space not long ago, there is still a significant gap in the ability of its urban NCA navigation system.

However, Huawei has announced thatThe version of LIDAR of the world M7 and M9 will soon upgrade the ADS 3.0 system, while the world M7 Pro without LIDAR has no upgrading potential.By that time, the intelligent driving ability of M7 Pro and Ultra version will be further expanded.

To sum up, the NCA navigation system of the ADS basic version of the M7 Pro has been relatively perfect and mature on the high-speed and loop lines. If you don’t trust the intelligent driving of vehicles and prefer to handle it yourself on the complex sections of urban areas, the M7 Pro can already meet the demand well.

And if you are persistent about the latest intelligent driving system and hope to use navigation AIDS heavily in urban areas, ring roads, highways and other scenes in the future, then the extra 40,000 yuan of the Ultra version is necessary.

Pro version listed

Can M7 return to the peak of sales?

At present, among the new energy SUVs with the price of 200,000-300,000 yuan, only Tesla, /L7 and Wenjie M7 can be called explosions. Considering the characteristics of the products themselves, they can be called directly competing products of Wenjie M7, and only the ideal L6 and L7 are available.

In recent months, the sales volume of the ideal L6 has soared. In July, the retail volume approached 25,000 vehicles, which was nearly 10,000 vehicles higher than that of the customer M7 in that month. Together with the 11,000 vehicles of the L7, at the price of 250,000-350,000 yuan, the gap between the customer M7 and the ideal is quite large.

However, at present, the main sales force of the M7 is the Ultra version with a sales volume of 289,800, which is close to 1:1 with reference to the sales volume of the old Plus and Max versions. With the launch of the Pro version with a sales volume of 249,800, the overall sales volume of the M7 car series is expected to rise sharply, and it is possible to return to the monthly sales of more than 25,000 vehicles or even higher.

Compared with L6 and L7, the M7 has no advantages in design and control, but in terms of intelligent driving, the Pro version of the ideal L6 does not have lidar and binocular camera.There is a gap between intelligent driving and the new M7 Pro.The price of the Max version of L6 is close to that of the M7 Ultra. Facing the ADS 3.0 system that will be upgraded soon, the gap between the ideal and the M7 in intelligent driving will be bigger than that of the old model.

Of course, in terms of product strength, the ideal L6 and L7 are all standard. Taking this into account, the two models still have their own advantages in front of the M7. Only with the listing of M7 Pro, the sales volume of the ideal L6 is bound to be affected. As for who can be better in sales figures, it is also worthy of our attention.

What do you think of the car M7 Pro?