Dig 9026 meters! Well Pengshen 6, located in Sichuan Basin, was successfully drilled and cemented, with a depth of 9026 meters, setting a new record for the deepest vertical well in Asia. Fight at an altitude of 4600 meters! In the early spring, the western Sichuan Plateau is covered with snow, and the construction of Kela photovoltaic power station in Yalong River is in full swing. Dig 40 meters under the sea! With the storage of the last cubic meter of self-compacting concrete, the main pouring construction of E23 pipe joint in the deep middle passage project was successfully completed … …

　　"Enjoy the snow in the north and avoid the cold in the south" continues to be popular; Sales of Shangchao enterprises rose steadily; Urban business districts and township markets reproduce the surging crowds … … In the first Spring Festival after the epidemic prevention and control entered a new stage, the demand for food, housing, travel, entertainment and so on was released, further highlighting the resilience and potential of China’s consumer market.

　　From south to north, from east to west, in this spring of endeavor, a vibrant China unfolds before us. Major projects have been pushed forward one after another, a series of measures to promote consumption have been launched intensively, and orders have flown home and abroad, and the economic warm current has been surging. The context of China’s economic development has become clearer and the pulse has become stronger and stronger.

　　Steady investment: major projects are in full swing.

　　People are busy with work early in the spring, and the project is the leader. In this spring, in the fields of transportation, energy, water conservancy, new infrastructure, etc., major projects were started one after another, and batches of projects were steadily advanced, which promoted the steady growth of investment, focused on expanding domestic demand, and promoted high-quality economic development.

　　The construction of major transportation projects has progressed steadily. A few days ago, China’s first cross-sea high-speed rail — — Fuzhou-Xiamen high-speed railway entered the static acceptance stage, creating conditions for the opening and operation of subsequent lines; Asia’s largest maritime high-speed hub — — Binhai Interchange is under construction, and all 582 pier shafts have been completed. Control Project of Tianjin-Weifang High-speed Railway — — The first drilling of test pile in Dongying Yellow River Highway Bridge Project of Jin-Wei High-speed Railway … …

　　The external dome of the first unit of "Hualong No.1" was successfully hoisted in batch construction. Photo by Zhang Fengxiang

　　The construction of energy and water conservancy projects has set off a boom. At present, in the construction sites of Shuangjiangkou, Jinchuan, Zhener and Shayi hydropower projects of Daduhe Company of National Energy Group, machines are roaring; The hydropower station with the highest altitude and the largest installed capacity is under construction in the upper reaches of the Yellow River — — Qinghai Maerdang Hydropower Station is a busy scene, with more than 3,600 builders fighting day and night, and several nodes of the electromechanical installation project have been successfully completed. The successful hoisting of the outer dome of Unit 1 of Zhangzhou Nuclear Power Plant, the first unit of "Hualong No.1" in batch construction, marks the completion of the main structure project of this unit; With the boom drilling rig starting drilling construction, the project of diverting water from the Yangtze River to fill the Han River has entered the main tunnel construction stage … …

　　The Central Economic Work Conference pointed out that it is necessary to effectively stimulate the investment of the whole society through government investment and policy incentives, accelerate the implementation of the "14 th Five-Year Plan" major projects, and strengthen inter-regional infrastructure connectivity.

　　"A large number of engineering projects have started construction and steadily advanced, which has promoted steady economic growth." Sun Chuanwang, a professor at China Energy Economic Research Center of Xiamen University, said in an interview with People’s Daily that this will help boost development confidence and accelerate the release of potential and economic recovery; It is conducive to stabilizing market expectations and promoting steady economic recovery and overall improvement; It is conducive to stimulating the coordinated development of upstream and downstream industrial chains and stabilizing the basic disk of economic development; It is helpful to give play to the lasting driving force of investment and construction of engineering projects for steady growth, and to empower the strong foundation of Chinese modernization with high-quality economic development.

　　At the same time, the new infrastructure is an important part of the modern infrastructure system, and it is also an important foundation to promote the digital transformation, intelligent upgrading, integration and innovation of the whole society, and plays an important role in the steady economic growth.

　　At present, the first phase of the satellite-borne liquid-cooled big data center project has been put into operation in Sanshan Economic Development Zone, Wuhu City, Anhui Province; In Gui ‘an New District, Guiyang City, Guizhou Province, the construction of the Digital Intelligence Center of Guiyang Big Data Science and Technology Innovation City is in full swing, striving to put the project into use by the end of this year; In Shenzhen, the first phase of intelligent computing center and supercomputing center will be officially put into use at the end of this year, which can provide services for more than 400 core enterprises in Guangdong-Hong Kong-Macao Greater Bay Area’s new network, artificial intelligence and other fields.

　　The data shows that in 2022, the growth rate of data center scale exceeded 25%, the scale of computing power reached the second place in the world, and the scale of computing power core industry reached 1.8 trillion yuan. By the end of 2022, eight national computing hub nodes of "East Counting and West Computing" had been accelerated.

　　"In 2023, we will further support the construction of new infrastructure, guide and support social capital and increase investment in related fields." Jin Xiandong, director and spokesperson of the Political Research Office of the National Development and Reform Commission, said at the press conference of the National Development and Reform Commission a few days ago that a number of central budgetary investments will be centralized at the national level to support the construction of major projects in the field of new infrastructure; At the local level, it will support all localities to increase investment in new infrastructure construction through local government special bonds, and broaden the scope of support and application.

　　Expanding domestic demand: accelerating the release of consumption potential

　　"I can’t book a private room for dinner." "I haven’t been out of town for a long time. This year’s Spring Festival, an old and small island tour is beautiful!" "None of the Spring Festival movies have fallen behind!" … …

　　Tourists play on the ice rink in the Summer Palace during the Spring Festival. People’s Daily reporter Du Yanfei photo

　　The consumption potential of the market and the data are more intuitive. According to the data of Tianyancha, the number of existing tourism-related enterprises in China has exceeded 4.55 million. Over 64% of the related enterprises were established within five years, focusing on about 557,000 new tourism-related enterprises in 2022, with an annual registered growth rate of 14%. There are more than 67,000 cinema-related enterprises, including more than 8,500 newly registered enterprises in 2022, with a growth rate of 14.7%. There are more than 13.862 million catering-related enterprises. From 2019 to 2022, the number of catering enterprises in China maintained a positive growth in 2021 and 2022, except for a slight decline in 2020, further demonstrating the increasing vitality of consumer demand.

　　China has a population of more than 1.4 billion and a middle-income group of more than 400 million, which is a super-large market with the most growth potential in the world. The Central Economic Work Conference proposed that restoring and expanding consumption should be given priority. Enhance consumption capacity, improve consumption conditions and innovate consumption scenarios. Increase the income of urban and rural residents through multiple channels, and support consumption such as housing improvement, new energy vehicles, and old-age services.

　　The reporter found out that Shanghai has launched a number of measures in promoting consumption expansion and upgrading, promoting mass consumption such as automobile appliances, fully activating the cultural tourism market, and supporting the recovery and revitalization of the exhibition industry; Guangdong Province issued the "Guangdong Province Green Smart Household Appliances Consumption Implementation Plan" and put forward 13 implementation measures; Liaoning introduced policies to promote the recovery of consumption, including diversified provision of consumption subsidies, efforts to create new consumption scenarios, and increased support for county-level businesses and key business circulation market entities … … In the new year, all localities and departments give priority to restoring and expanding consumption, take strong measures to enhance consumption capacity, improve consumption conditions, innovate consumption scenarios, and accelerate the release of consumption potential.

　　"This year, China has given priority to restoring and expanding consumption, and promoted the continuous release of domestic demand potential. In the long run, the rise of new formats in the consumer sector has injected new kinetic energy into the market. In the future, fiscal and monetary policies will pay more attention to people’s livelihood, and the improvement of people’s livelihood security and income will lay the foundation for the long-term prosperity of China’s consumer market. " Pan Helin, co-director and researcher of Digital Economy and Financial Innovation Research Center of Zhejiang University International Joint Business School, said in an interview with People’s Daily.

　　Stabilizing foreign trade: giving play to the role of export support

　　Recently, with the sound of a whistle, under the customs supervision of Guangzhou Station, which belongs to Guangzhou Customs, a multi-modal China-Europe train carrying 110 standard containers left Guangzhou International Port Station and left the country through Erenhot Port.

　　"The goods carried by the China-Europe train have a wide range of sources, and the distribution function of the China-Europe train is further effective." Xie Yulin, chief of the Customs Supervision Section of Guangzhou Railway Station, said that multimodal transport is an important way to improve the efficiency of the "Belt and Road" channel, which can realize the seamless connection between railway transportation and other modes of transportation, expand the radiation area of China-Europe trains, and continuously smooth the "artery" of international trade.

　　The Central Economic Work Conference made it clear that "we should continue to play the supporting role of exports in the economy and actively expand the import of advanced technologies, important equipment, energy resources and other products." "We should make greater efforts to promote the stable scale and excellent structure of foreign trade, make greater efforts to promote the stable stock and expansion of foreign investment, and foster new growth points of international economic and trade cooperation."

　　Customs officers know about the production of exported silk quilts in enterprises. Dai Yuting photo

　　At present, in the cotton drawing workshop of a new enterprise specializing in silk home textile products in Suzhou, workers are rushing to make silk quilts, and batches of goods are going to sea smoothly through cross-border e-commerce channels.

　　"Cross-border e-commerce business not only broadens overseas sales channels, but also grasps the preferences of overseas markets and product end users through the analysis of export cross-border e-commerce data, providing important parameters for supply chain management and new product development." According to the person in charge of the company, in January this year, the export volume of enterprises was 3.714 million yuan, up 18.6% year-on-year.

　　At the same time, all localities and departments have taken the spirit of "pioneering" and the style of "doing", increased investment attraction, optimized the business environment, and promoted the stable stock and expansion of foreign investment.

　　"It’s my first time sitting on the podium, which shows that the government attaches great importance to our entrepreneurs. I am very excited and feel more responsible." In January this year, at the mobilization meeting of "Strive for the Pioneer and Set an Example" held in Laoling City, Shandong Province, the person in charge of a company engaged in sports industry in Laoling City said, "At present, our orders are scheduled for the end of this year, and I am full of confidence in the development of the enterprise."

　　"In the new year, we should carefully serve the main body of foreign trade enterprises, optimize the introduction of new trade policies, help enterprises reduce costs and increase efficiency, solve problems, and continuously improve the comprehensive competitiveness of foreign trade." Li Xinggan, director of the Foreign Trade Department of the Ministry of Commerce, said at the press conference of the State Council Office that it is necessary to closely connect suppliers and buyers and stabilize export trade. A series of domestic export exhibitions such as the Canton Fair will be fully resumed. Fully support foreign trade enterprises to participate in various overseas professional exhibitions, thus creating more trade opportunities.

　　The South Korean government will issue a notice on the import and export of strategic materials on the 24th, putting Japan back on the "white list" to enjoy simplified export procedures.

　　According to Yonhap News Agency, after the summit meeting between Japan and South Korea last month, relations between the two countries improved. On April 21, local time, the Ministry of Industry, Trade and Resources of the Republic of Korea said that the ROK initiated the process of re-listing Japan in the export white list. Previously, on September 18, 2019, the South Korean government removed Japan from the export white list in response to Japan’s export control to South Korea.

　　Yonhap News Agency reported that it is expected that the return of bilateral economic and trade cooperation between Japan and South Korea will be put on the agenda in an all-round way. At present, the South Korean government first re-added Japan to the export white list, but it will take time for South Korea to return to Japan’s export white list. An official from the Ministry of Industry of the Republic of Korea said that the domestic procedures in Japan are more complicated than those in South Korea, so it takes more time to add South Korea to the white list.

　　The official said that after the ROK first takes measures within its power, it will appeal to the Japanese side to respond. At present, South Korea and Japan are conducting further consultations on export whitelist and other matters.

　　According to a previous report by Japan’s Kyodo News Agency, the two heads of state reached an agreement on the normalization of relations after holding talks on March 16 this year. The Japanese government announced on March 23 that the strengthening measures for export control of three semiconductor-related raw materials to South Korea launched in 2019 have been lifted. On the 16th, the South Korean government announced that it would suspend the lawsuit filed with the World Trade Organization (WTO) for the cancellation of the enhanced measures, and the Japanese government also said on the same day that it would lift the measures.

Original title: Shandong builds "Safe Spring Festival travel rush, Convenient Spring Festival travel rush and Warm Spring Festival travel rush" to ensure people’s safe, convenient and comfortable travel.

Source: Public Network

Original title: Shandong builds "Safe Spring Festival travel rush, Convenient Spring Festival travel rush and Warm Spring Festival travel rush" to ensure people’s safe, convenient and comfortable travel.

Source: Public Network

Public Network reporter Yan Xiaohui reports from Jinan

On January 26th, Shandong Provincial Department of Transportation held a press conference of Spring Festival travel rush in 2024 to introduce the situation and work arrangement of Spring Festival travel rush in 2024 in Shandong Province.

Spring Festival travel rush officially starts today and ends on March 5th, 15 days before the festival and 25 days after the festival, totaling 40 days. This year’s Spring Festival is the first Spring Festival after the epidemic has turned smoothly. The Spring Festival holiday has been increased from 7 days to 8 days. At the same time, the state also encourages all units to arrange employees to take a break on New Year’s Eve, which can add up to a long holiday of 9 days. Policies to promote the consumption of cultural tourism are being introduced all over the country, and our province will also launch a series of activities such as "friendly shandong New Year’s Celebration". The cultural tourism market is heating up, the masses have a strong desire to travel, and the flow of family visits and tourism will increase substantially. It is expected that the cross-regional personnel flow will reach a record high The Ministry of Transport has made it clear that expressways will be free for 9 days during the Spring Festival holiday. It is estimated that the traffic volume of self-driving passenger cars on expressways in Spring Festival travel rush will exceed 60 million, reaching a record high. The traffic volume of expressways will run at a high level, and the traffic pressure will increase compared with previous years. In terms of passenger flow of traditional commercial transportation, it will reach about 48 million passengers, and it will also be restored to the level before the epidemic, so sufficient transportation capacity has been prepared. However, high-speed rail and civil aviation may still have short-term shortage of transportation capacity in hot routes and hot areas during peak hours. During the period of Spring Festival travel rush, the passenger and cargo flow increased, and the bad weather was prone to occur, so Spring Festival travel rush Baotong was under certain pressure to ensure smooth supply and safe travel.

The 40-day period in Spring Festival travel rush is the period of the largest personnel flow and the most concentrated travel, which is related to the vital interests of the people. The CPC Central Committee, the State Council, the provincial party committee and the provincial government attach great importance to Spring Festival travel rush’s work, and demand that the transportation service guarantee and production safety be well coordinated to ensure the safety, order and warmth of Spring Festival travel rush. In order to do a good job in organizing and guaranteeing the work in Spring Festival travel rush this year, the provincial government established the working mechanism of Spring Festival travel rush in Shandong Province in 2024 to coordinate and organize the work in Spring Festival travel rush. The Provincial Department of Transportation took the lead in formulating the "Work Organization Guarantee Scheme for Spring Festival travel rush in the Province" and supporting measures. On January 24th, the provincial government held a special meeting to emphasize Spring Festival travel rush and the work of safety in production.

Wang Guangpeng, director of the Transportation Management Department of Shandong Provincial Department of Transportation, said that the Provincial Department of Transportation will strengthen coordination and linkage with all members of Spring Festival travel rush’s working mechanism, adhere to the people first and life first, and strive to create a "safe Spring Festival travel rush, convenient Spring Festival travel rush and warm Spring Festival travel rush" to ensure the safe, convenient and comfortable travel of the broad masses of people and ensure the smooth and orderly operation of key production and living materials.

Wang Guangpeng gave a briefing on the preparations for Spring Festival travel rush in 2024:

Improve the travel service experience in Spring Festival travel rush. First, strengthen the optimization of transportation organization.In view of the booming tourism market this year, the transportation capacity of key tourist areas and scenic spots will be increased, and transport enterprises will be guided to operate special tourist lines, through trains and customized passenger transport to meet the travel needs of tourists through multiple channels. High-speed rail and civil aviation will also "run at full speed" to encrypt the number of flights and flights. In addition, rural areas are also places where travelers gather during the Spring Festival, and we will also urge the rural passenger transport capacity to be put into operation.The second is to strengthen the self-driving service guarantee.In view of the strong demand for self-driving travel in Spring Festival travel rush, the Provincial Department of Transportation organized the theme activity of "Warm Way Home" in the expressway service area throughout the province, with the theme of "Happy Service Area Tesco New Year Festival" to create a festive atmosphere, improve service quality and display a civilized image. At the same time, through the highway variable information board, traffic broadcast, WeChat, Weibo and other means, the road conditions and various service information will be updated in time to provide "accompanying" services for the public.The third is to do a good job in travel services for key groups.In-depth development of Spring Festival travel rush’s "full love journey" activities, implementation of Spring Festival travel rush’s voluntary service "Warm Winter Action", organization of volunteers focusing on guidance and consultation, ticketing assistance, civilized travel and the elderly, the disabled, minors and other groups to provide accurate and professional services. For migrant workers returning to their hometowns and returning to work, students will be instructed to carry out "point-to-point" transportation services in a timely manner according to their needs. At the same time, we will fully implement the travel priority policies for military personnel, firefighters and rescuers, and open up a "green channel."The fourth is to improve the transportation connection.Reasonable arrangement of bus and tram, urban rail transit, taxis and other transport capacity and bus stations, railway stations, airports, docks and other transport hubs, to ensure the connection of passengers such as passenger trains, night arrival flights and passenger ships.

Do a good job in safety production in Spring Festival travel rush.Resolutely carry out safety production throughout the whole process and every link of Spring Festival travel rush’s work, so as to ensure people’s safe and healthy travel.First, strengthen the implementation of the Spring Festival travel rush safety responsibility system.In accordance with the requirements of "three management and three musts", strengthen the leadership of local governments, compact the regulatory responsibilities of departments and the main responsibilities of enterprises, pay close attention to the implementation of various preventive measures for production safety in Spring Festival travel rush, strengthen safety training and warning education for all employees, and resolutely build a security line.The second is to strengthen the whole process of investigation and inspection.Thoroughly carry out a thorough investigation of hidden dangers, effectively solve the hidden dangers that affect Spring Festival travel rush’s security before Spring Festival travel rush, and resolutely put an end to the "sick" operation of means of transport and facilities. For 40 days, Spring Festival travel rush continuously carried out investigation and rectification of potential risks and self-examination and spot checks to ensure the safety and order of all links in Spring Festival travel rush.The third is to strengthen the supervision of key areas.The key areas and parts of Spring Festival travel rush will be included in the scope of key control, and measures such as notification, interview, administrative punishment and credit punishment will be fully utilized to implement the whole process of production safety supervision.The fourth is to improve the safety emergency response capability.Strengthen the monitoring of severe weather and establish a mechanism for rapid meteorological notification and linkage response. Strengthen the reserve of emergency transport capacity, emergency personnel, emergency materials and other elements, make emergency plans in various fields, and start emergency response in time for emergencies to avoid large-scale and long-term detention of personnel and vehicles.

Ensure smooth and efficient traffic operation. First, strengthen operation monitoring and unblocking.In advance, carry out investigation on the congested road sections and toll stations in Spring Festival travel rush, formulate diversion and bypass schemes, strengthen dynamic monitoring of road network operation and joint logistics linkage among departments, and ensure the smooth operation of important infrastructure.The second is to strengthen the operation and management of expressways.Supervise the service area to do a good job in service management such as refueling, charging, dining and going to the toilet, so as to ensure adequate supply of goods, clean and tidy environment, convenient and comfortable service and safe and reliable facilities. Strictly implement the free passage policy and the "green passage" policy for small passenger cars on major holidays to avoid long-term and long-distance queuing congestion. Here, I also remind the car owners and friends that the free passage time of the expressway is based on the time when the vehicle leaves the exit toll lane. There is no need to stay at the entrance and wait for the free time to start. If the free time is coming to an end, you can drive out of the expressway nearby and then drive into the expressway to reach your destination. You only need to pay the remaining travel expenses.The third is to ensure the transportation of key materials.We will spare no effort to ensure the efficient operation of trunk transportation, collection and distribution of key materials such as energy, grain, foreign trade and agricultural materials, and do a good job in giving priority and convenient access to transportation vehicles for daily necessities such as vegetables, fruits, meat and poultry, eggs and milk, and guide and support logistics and express delivery enterprises to maintain normal operation during their stay in Spring Festival travel rush to meet the basic delivery service requirements during the Spring Festival.

　　I bought a house and wanted to decorate it, but how to install it is not a willful private matter. Recently, in Guali Town, Xiaoshan District, Hangzhou, a first-floor owner renovated his house, which caused the whole building to crack and become a dangerous building. All the neighbors evacuated urgently because he knocked down the load-bearing wall during the renovation.

　　Hangzhou, Zhejiang: Renovation knocked down the load-bearing wall and the whole building became a dangerous building.

　　This dangerous building is 31 commercial apartments in Guali Town, Xiaoshan District, Hangzhou, and obvious cracks can be seen in the wall. At present, the building has been closed around with isolation boards, and a notice from the town government has been posted: the corridor is temporarily closed because of the need to solve the crisis. The date of signature is September 17th.

　　It is understood that the commercial apartment was built in the late 1980s, with 31 buildings with 3 units and a total of 36 households. At present, the owner of the illegal decoration on the first floor has been controlled, and all the residents have been given resettlement fees to let them stay in hotels or go to relatives and friends.

　　According to Xiaoshan police’s notice of appraisal opinion, the risk level of 31 commercial apartments is D, and the current situation of housing structure can not meet the requirements of safe use. In this regard, Guali Town said that the houses in the whole community are relatively old. If they are demolished and rebuilt, it may affect the surrounding houses. The most urgent task is to reinforce and eliminate the dangers, so that the house appraisal level can reach B level.

　　Staff of the Letters and Calls Office of the People’s Government of Guali Town, Xiaoshan District, Hangzhou, Zhejiang Province: The landlord who illegally renovated has paid 4,000 yuan to each household. Only when the appraisal is Grade B will the owner return to live. The plan has been worked out, and the reinforcement time is estimated to be 30 to 45 days.

　　Lawyer: Dismantling the load-bearing wall without permission seriously endangers public safety.

　　At present, the owner and contractor of the decoration have been taken criminal compulsory measures on suspicion of negligent crime of endangering public safety by dangerous means, and the case is under further investigation. Like this, because of the fault of one household, the interests of the residents in the whole building are damaged, and there may even be danger of personal safety. Can other residents file economic claims? How should the relevant departments deal with the owners who have caused bad results?

　　Yue Shenshan, lawyer of Beijing Yuecheng Law Firm: After appraisal, this house is dangerous, which will have two consequences:

　　One consequence is in the civil aspect, because this demolition behavior leads to the building becoming a dangerous building, and the overall maintenance of the building will cause damage to other owners. In this case, other owners can claim economic compensation from the owner who demolished the load-bearing wall.

　　Another consequence is that the demolished load-bearing wall makes the whole building unsafe, which is an act endangering public safety. This is a kind of negligence, because negligence, did not foresee the consequences of their own demolition behavior will endanger public safety, to bear the crime of endangering public safety by dangerous means.

　　According to the provisions of the criminal law, it will be sentenced to fixed-term imprisonment of not less than three years but not more than seven years, and if the circumstances are minor, it will be sentenced to fixed-term imprisonment of not more than three years or criminal detention. Although the building has not collapsed now, it may pose a danger to unspecified people around it. At this time, it is a serious crime that endangers public safety.

　　Fortunately, at present, no residents are injured because of this incident, but one of the focuses of attention is how to deal with Building 31, which has become a dangerous building. Is it to repair or tear down and rebuild?

　　Yue Shenshan, lawyer of Beijing Yuecheng Law Firm: If the building has been restored and the danger has been eliminated, it will not be demolished. The building itself will not be rebuilt because of the owner’s reasons, and it needs professional appraisal and evaluation.

1905 movie network news A few days ago, the fantasy adventure animated film exposed a feature film, in which the protagonist Muzili and his family were having a family "night chat", and then Muzili went to its "secret passage" … … As the first animated co-production in China and New Zealand, The Legend of the Erect Elephant has cross-cultural characteristics and milestone significance. The film focuses on family affection and fantasy adventure, bringing a vivid growth education lesson for adults and children, and it is the best choice to accompany children into the cinema in summer.

Animation restores the true feelings of life and pokes parents’ tears

The movie The Legend of the Erect Elephant tells that the Peach Chestnut Elephant is a higher creature with hands and feet, knows how to think, and has the same language ability as human beings, but it can’t get rid of the fate of being enslaved because of being cursed. However, by chance, the hero Muzili and his son Le Er went to an ancient cave full of mystery, and discovered the secret of the "Peach and Chestnut Elephant" family, and finally rose up and rebelled, bringing the family a story of freedom and liberation.

In the feature footage of this exposure, Muzili dragged herself back home and discussed the upcoming baby with his wife Bai Na. Muzili’s premonition of the child’s sex was frequently vomited by Bai Na, and the way they bickered was very funny. At this time, Le Er is playing with its chicks, so naughty that Muzili can’t help but sigh that one boy is enough. Muzili fell asleep after a hard day’s work, trying to keep up her spirits and continue to work the next day, but Le Er pestered her father to go to the "secret passage" with her. Muzili wanted to refuse Le Er, but was shocked by Le Er’s sentence "Guess what I would do if I had hands". Driven by his wife’s encouragement and son’s curiosity, he went to the direction of fireflies … … As soon as this clip came out, it poked the tears of parents. Many parents said that they didn’t expect an animated film to be so real!

Show the true portrayal of adults, and the topic of companionship leads to heated discussion in society.

The topic reflected behind this exposure has aroused deep thoughts from all walks of life. How long have you been away from your children because of work fatigue? Muzi Li in the film plows the fields every day, works for his master, and goes home at night with backache. He just wants to fall asleep and has no time to take care of his son’s dream, let alone accompany him. And isn’t this a true portrayal of contemporary adults? "996", "007" and "KPI" have become invisible shackles on adults. After a day’s work, they are exhausted, and sometimes their children have fallen asleep when they come home from work late at night. On the one hand, the pressure of making money for a living, on the other hand, the responsibility of raising children, coupled with the increasingly fierce involution, has weighed heavily on adults, and accompanying children has become a luxury.

However, accompanying children to grow up is a compulsory course for parents. It is difficult for children without parents to feel love and love life. In reality, we may see that some parents brush their mobile phones even if they have free time, and let tablets and mobile phones act as nannies for the baby; Some parents fill their children’s time with various interest classes, but they never know that their parents’ company can shape their children’s best interests; Although some parents make money day and night to make their children live a better life, they don’t know that while making money, they have already lost the best time to accompany their children in those years. Being busy should not be an excuse. How to accompany children and listen to their voices? I believe parents will find the answer in movies.

The film The Legend of the Erect Elephant will be released nationwide on July 30th. Companionship is the best gift parents give their children. This summer vacation, watch the story of the upright elephant with your children!

　　On the morning of August 10th, the Central Radio and Television General Station held the kick-off meeting of the 2021 Spring Festival Gala. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, announced the list of directors for the 2021 Spring Festival Gala. With the approval of higher authorities, Chen Linchun is the general director, and Xia Yu, Zou Wei and Zhao Yue are the deputy directors. This means that the Spring Festival Evening of the Year of the Ox has officially entered the preparatory stage. Jeikiy, a member of the editorial board of the Central Radio and Television General Station, presided over the meeting and made mobilization. Jiang Wenbo, Huang Chuanfang and Dong Weimin, the relevant leaders of the reception desk, attended.

　　"Spring Festival Gala is my name, because my name contains spring." Director Chen Linchun, who has participated in more than ten Spring Festival Galas, has always had special feelings and beliefs about the Spring Festival Gala. He was the general director of 2011 cctv spring festival gala in 2008 and the general producer of the Spring Festival Gala from 2017 to 2020.

　　"Spring Festival Gala" is not only a party, but also a feeling, the warmest companion on New Year’s Eve, and it is the wish of every "Spring Festival Gala" to make a new idea. Director Chen Linchun said that 2020 is an unusual year. Our country is firmly moving forward, and the people are United and bravely accepted the challenge. In this special period, every Chinese is looking forward to a reunion year, and it is still the expectation of the people of the whole country to celebrate the New Year. This mentality should be captured, and the people’s mood of expecting a better life should be grasped. This is indeed a big challenge for them, and every "Spring Festival Evening person" feels a great responsibility. Difficulties, pressures and the audience’s expectations for the Spring Festival Evening will run through the whole creative preparation process, which also encourages the Spring Festival Evening crew to produce a party that is "innocent of the times and loved by the audience" and presents unexpected surprises to the national audience.

　　"Spring Festival Evening is a national stage, which should be an open, inclusive and diversified stage", and innovation and change have always been the creative topic of director Xia Yu. She was the director of the seven Spring Festival Galas and Lantern Festival Galas in 2005, 2006, 2009, 2017, 2018, 2019 and 2020, and created Above the Waves, Youth Jumps, Confession Balloon, Best Stage and Happy Festival for the Spring Festival Gala with the spirit of integrity and innovation.

　　Director Zou Wei led the team to undertake the song and dance creation in the Spring Festival Gala in 2016. The songs "Snow Love", "How I Want to Tell You" and "Walking on the Well-off Road" won the outstanding works award of the 14th "Five One Projects" for spiritual civilization construction. He always has a sense of quality products, innovative spirit and the idea of integrating media in his program creation. During the fight against the COVID-19 epidemic, Zou Wei, as the general director Yun, produced The Most Beautiful Struggled Youth — — May 4th Special Program in 2020, the program broke through the bottleneck of "cloud production", and the presentation of remote recording and exquisite packaging triggered a hot discussion on the whole network.

　　Language programs have always been the focus of the audience’s concern, and it is not easy to sing this "highlight" well. "Every year, during the Spring Festival Gala, we hope that the audience can see themselves and their lives and have a real and cordial feeling." Director Zhao Yue was the director of language programs for the Spring Festival Gala from 2016 to 2020 for five consecutive years. The cross talk in 2016, My Wife in 2017, Advice in 2018, Here comes my son in 2019, Grandma and Mama in 2020, and other works that make the audience relish, all reflect the creative idea of "close to life and deepen the content" directed by Zhao Yue.

　　Since 1983, "Spring Festival Evening" has accompanied the people of China for thirty-eight years, and "watching the Spring Festival Evening" has gradually become an indispensable New Year custom for the people of the whole country. With the changes of the times, the "Spring Festival Evening" is also constantly inheriting and innovating. What will this year’s "Spring Festival Evening" look like? I look forward to the general director team to bring you bright answers.

　　Brief introduction of director group

　　Chen Linchun (General Director of 2021 Spring Festival Gala)

　　Deputy Director and Director of CCTV Large-scale Program Center of Central Radio and Television General Station

　　Related experience:

　　General director of CCTV Spring Festival Gala in 2008 and 2011.

　　·2017— Chief producer of CCTV Spring Festival Gala in 2020

　　Chief director of CCTV Lantern Festival in 2008

　　Xia Yu (Deputy Director of 2021 Spring Festival Gala)

　　Producer and director of CCTV large-scale program center of Central Radio and Television General Station

　　Related experience:

　　In 2005, 2006, 2009, 2017, 2018, 2019, 2020, the director of CCTV Spring Festival Galas, such as singing and dancing, magic and miscellaneous programs.

　　General Director of CCTV Lantern Festival in 2019

　　In 2005, 2006, 2009, 2017, 2018, 2020, the director of CCTV Lantern Festival, such as singing and dancing, magic and miscellaneous programs.

　　Director of Asian Cultural Carnival in 2019

　　Zou Wei (Deputy Director of 2021 Spring Festival Gala)

　　Director and producer of CCTV large-scale program center of Central Radio and Television General Station

　　Related experience:

　　Director of song and dance programs in 2016 CCTV Spring Festival Gala

　　Director of 2019 CCTV Spring Festival Gala, Changchun FAW Branch, Jilin Province

　　In 2019, "A New Era of Singing Songs — — General Director of CCTV New Year’s Eve Party in 2019

　　In 2020, the struggling youth is the most beautiful — — General Director of May 4th Special Program in 2020

　　General director of China Folk Song Conference in 2016 and 2017.

　　Zhao Yue (Deputy Director of the 2021 Spring Festival Gala)

　　Producer and director of CCTV large-scale program center of Central Radio and Television General Station

　　Related experience:

　　·2016— Director of Language Programs of CCTV Spring Festival Gala in 2020

　　Director of the First China Crosstalk Sketch Competition in 2018

　　Director of the 7th National TV Crosstalk Competition in 2014

The traffic committee of the six districts of the city, the management committee of the suburban cities, and the management committee of Yizhuang Economic and Technological Development Zone, and all relevant units:

　　In order to thoroughly implement the deployment of the Party Central Committee and the State Council on the prevention and control of pneumonia infected by novel coronavirus, effectively reduce the impact of the epidemic on the production and operation of small and medium-sized enterprises, and help enterprises to tide over the difficulties and develop steadily, in accordance with the spirit of the instructions of the municipal government, we hereby notify the small and medium-sized enterprises in this city of the suspension of occupation fees during the epidemic period as follows:

　　1. Basis for stopping the levy: Several Measures on Dealing with the Impact of Pneumonia Infected in novel coronavirus and Promoting the Sustainable and Healthy Development of Small and Medium-sized Enterprises (Beijing Zhengban Fa [2020] No.7) issued by the General Office of the Municipal Government.

　　2. Scope of application: Small and medium-sized enterprises registered in this city (Beijing) occupy urban roads due to the need of engineering construction, which conform to the Standard Provisions on the Classification of Small and Medium-sized Enterprises jointly issued by the Ministry of Industry and Information Technology, the National Bureau of Statistics, the National Development and Reform Commission and the Ministry of Finance (No.300 [2011] of the Ministry of Industry and Information Technology).

　　III. Time limit for suspension of levy: from February 5, 2020 to December 31, 2020 (policies and measures are no longer necessary for natural failure due to the end of emergency response to the pneumonia epidemic in novel coronavirus, this city).

　　IV. Procedures

　　(a) the applicant in the declaration of occupation permit elements, should be together with the application to stop the occupation fee, and the enterprise meets the relevant certification materials of small and medium-sized enterprises.

　　(two) the licensing unit shall, in accordance with the procedural provisions of administrative licensing, issue administrative licensing procedures according to law, and stop levying occupation fees.

Beijing Municipal Commission of Communications

February 7, 2020

Pay attention to the daily and monthly bad news list of titanium media, and make a list of the most influential bad news of the day.

Yesterday, Weibo @ Ping ‘an Dongcheng, the official of Dongcheng Branch of Beijing Public Security Bureau, announced that Beijing Huaying Gloria Asset Management Co., Ltd. was reported by investors on suspicion of illegal fund-raising. At present, 32 people including Bai Moumou have been arrested and brought to justice. Huaying Gloria is the investor of the Pakistani Railway Project. It is reported that Bai Moumou is known as the "father of Pakistani Railway" Bai Zhiming. Known as "Airbus", Batie attracted attention because of its design of "carrying passengers on the upper floor and opening to traffic on the lower floor", and was once listed as one of the top 50 inventions in the world in 2010 by American Time Magazine.

In August 2016, when the Batie No.1 test vehicle was put into trial operation in Beidaihe, Qinhuangdao, it received great attention from public opinion, and the folk inventor Song Youzhou was even known as the father of Batie. Initially, it was introduced that "Batie" is a new type of transportation, which can alleviate urban traffic congestion, carry dozens of times as many passengers as ordinary buses, and does not interfere with cars, and is driven by electricity, saving energy and protecting the environment. However, this dreamy vehicle is said to have independent innovation, and then it only runs 300 meters in a straight line on the test section. It has been pointed out that Batie is a disguised financial scam. The comprehensive experiment is just a gimmick to attract investment unilaterally, using folk science as a disguise, and there is no innovation at all, and the local government in Qinhuangdao is unaware of it.

Huaying Gloria has raised "Batie" investment funds in many places across the country, and announced that the expected annualized rate is as high as 12%. After the scam was exposed, the investment and wealth management product triggered a redemption crisis, which has not been properly resolved so far. It is reported that Huaying Gloria has failed to pay the user’s investment principal so far. Bai Zhiming, the chairman of Huaying Gloria, promised to pay 1% in cash, but only a few people have been paid at present. In August 2016, Huaying Gloria was caught in a redemption crisis. In September, it was promised that the expired products would be redeemed within three months at the longest, but it was not completed as scheduled. In addition to paying 1% of the principal in cash, Huaying Kailai also provides investors with ways of real estate payment and physical payment, and investors can choose whether to pay or not voluntarily.

Last month, the demolition of the Batie test track in Beidaihe, Hebei Province began.

Microsoft revealed that it will reorganize its global sales team and lay off thousands of people.

On July 3rd, according to TechCrunch, people familiar with the matter broke the news that Microsoft was reorganizing its global sales team, or thousands of people were laid off. This reorganization includes the merger of departments, such as enterprise customer team and small and medium-sized enterprise team. These restructuring plans are expected to be announced this week, and Microsoft has not responded to requests for comment. In the past weekend, Puget Bay Business Magazine, Seattle Times and Bloomberg all reported on Microsoft’s layoff plan, which is said to prompt Microsoft’s global sales team to focus on cloud computing services. Bloomberg reported that the layoffs will be the largest reduction of Microsoft’s sales team in recent years.

Apple shares fell by 5.7% in June, and its market value evaporated by $45.5 billion a month.

On July 3, according to foreign media reports, in the past June, Apple’s stock fell by 5.7%, and its market value evaporated by 45.5 billion US dollars. On June 30th, the last trading day of the US stock market in June, the closing price of Apple’s stock was $144.02, a slight increase of $0.34 or 0.24% compared with the closing price of the previous trading day. On the last trading day in May, Apple’s stock closed at $152.76, which means that Apple’s stock fell by $8.74, or 5.7%, in June. After Apple’s share price fell by 5.7% in June, its market value has also shrunk dramatically. At present, Apple’s market value is 750.9 billion US dollars, and its market value has evaporated by 45.5 billion US dollars in one month.

Angel investors in Silicon Valley were dismissed for sexual harassment and publicly apologized for it.

On July 3rd, according to foreign media reports, angel investor in Silicon Valley and co-founder Dave of 500 Startups Company. Macclure was dismissed from his management position because of his "unacceptable" behavior. Christine Tsai, co-founder of 500 Startups, said in a blog post earlier: "In recent months, we found that my co-founder Dave. Macclure had an inappropriate interaction with women in science and technology. His behavior is unacceptable and does not reflect the culture and values of 500 Startups. I sincerely apologize for the choices he made and the pain and pressure they brought to people. "

Hawking Approves Trump’s Withdrawal from Paris Agreement: Or Turn the Earth into Venus

Stephen hawking, a famous British physicist, said that President Trump’s decision to withdraw from the Paris Agreement on climate issues may lead to irreversible climate change, warning that this move may turn the earth into a greenhouse planet like Venus. Hawking said that climate change is one of the great dangers we face, but if we act now, there is still a chance to stop it. Trump denies the evidence of climate change and withdraws from the Paris Agreement, which will cause avoidable environmental damage to our beautiful planet and endanger the natural world.

Letv’s problem keeps Foxconn withdrawing shares and Letv is new: stop OEM and clean up inventory

On July 2nd, Shenzhen Guanding, an affiliated company of Foxconn, has withdrawn from LeTV’s new shareholder sequence. Based on the rapid expansion of LeTV, according to the resolution of the board of directors disclosed by LeTV on April 2, 2013, Shenzhen Guanding made a new capital increase to LeTV. After the capital increase was completed, Shenzhen Guanding held 20% of the shares in LeTV. This is the first time that Shenzhen Guanding appeared in the information disclosure related to LeTV and LeTV Zhixin. This company is regarded as an affiliated company of Foxconn.

The launch of the Long March 5 rocket was abnormal and the launch mission failed.

At 19: 23 on July 2, China organized and implemented the Long March 5 Remote II rocket mission at the Wenchang Space Launch Site in China. The rocket flight was abnormal and the launch mission failed. Experts will be organized to investigate and analyze the cause of the failure.

Special feature of 1905 film network "Martial arts movies are very representative types of China movies, and someone should shoot them!"In an exclusive interview with the 1905 film network, this paper interprets the reasons for re-appearing in martial arts films after a lapse of 10 years.

The movie "A Stranger’s Mad Knife" tells the story that when the dynasty changed, the King of Qi assassinated the prince and pursued his orphan. Tian Anye (Max Zhang), the head coach of Mo Dao Army, came to the rescue, but was caught in the storm and fought for justice.

The film has many elements such as chivalry, Machiavellian, betrayal, redemption, etc. Several action scenes with real knives and real kung fu also make the audience enjoy themselves, especially the strange knife with a length of 2.5 meters, which is full of prestige and domineering.

Behind the flowing action scenes is hard work. In the process of filming, Max Zhang accidentally suffered the most serious injury in his performance career — — Achilles tendon rupture.

But in his view, as an action actor, injury is inevitable and will not affect his persistence and love for action movies."As long as my hands and feet are still there, as long as I can’t kill me, I can stand up."

Talk about new plays

"Pay equal attention to civil and military affairs" to a new height

"Stranger Knife is not like the martial arts film I imagined."

The most attractive thing about Max Zhang’s outspoken script is the complexity of Tian Anye. From the beginning of decadence and world-weariness, to the awakening of chivalry, this character shows a more real and humane side different from traditional martial arts films.

In order to cope with the psychological changes of the characters, the style of action drama in different stages is also different. "The drama in the dyehouse in the early stage, as well as the drama in the tower by Tian Anye and Zhang Xuqing, are all short weapons, and the character’s state is also closed. When he takes out the strange knife in the later stage, he is full of anger and strength, and his emotions are wide open."

This kind of unity of literary drama and martial arts drama is also what Max Zhang has always pursued. "I always feel that action is part of performance, and civil and military can’t be separated."

Although he has been practicing martial arts for many years and has real kung fu skills, the drama playing in A Stranger’s Sword is still full of challenges for Max Zhang.

The first is the strange knife that is 2.5 meters long. Max Zhang revealed that the length of the design was 2.1 meters at first, but the director felt that the momentum was not enough, so he added 40 centimeters. "I told the director that I really couldn’t move if I added it."

In order to present the flowing action effect, Max Zhang "ran in" with the stranger’s knife for more than 20 days before shooting, and waved the heavy stranger’s knife while wearing armor, which put forward high requirements for the strength of his hands and waist.

"I believe that the audience can feel the heaviness of the knife. This sense of strength is what we want to express. The momentum is very shocking and full of masculinity."

In addition to the long knives, another fireball rope dart play is equally difficult.

Max Zhang should not only master the movement essentials of soft weapon rope dart, but also always guard against fireballs flying everywhere. "It is full of Mars. You don’t know where it will bounce. If it bounces on your body, it will burn blisters, and if it bounces on your face, it may be disfigured."

During the filming of "Stranger Knife", Max Zhang also accidentally suffered the most serious injury since filming — — Achilles tendon rupture.

In the days when his feet could not move, Max Zhang was not idle. On the tenth day after the operation, he walked into the gym and started upper limb training. In the year of injury, Max Zhang not only developed proud muscle lines on his upper body, but also obtained a driver’s license for advanced operation of unmanned aerial vehicles.

"Being injured seems to be a very unfortunate thing, but on the other hand, I prefer to use this rare rest time to actively do something useful, which is better than lying flat at home!"

As an action actor, Max Zhang has long been "accustomed" to all kinds of injuries, bluntly saying that "this is an inevitable part of slapstick". The experience of injury will not make him worry about taking on the show in the future: "As long as my hands and feet are still there, as long as I can’t die, I can stand up."

Talk about martial arts

"Martial arts movies should be shot by someone."

"I practice martial arts and grew up reading martial arts novels. I often fantasize that I am a hero in novels." Max Zhang said frankly that he had a hard-to-give-up complex about martial arts.

Among many works, his favorite character is Ling Huchong in the legendary swordsman. "Everyone has a different understanding of martial arts, and some may be the traditional way of robbing the rich and helping the poor, weeding out the strong and helping the weak, but I prefer a more humane and real warrior, and so is Tian Anye this time."

When talking about the plight of martial arts films in the market in recent years, Zhang Jin can’t hide his regret. "Martial arts films are a very representative film type in China, or should someone do it? If no one does it, it may really disappear. This is a pity."

As for the dating of action stars, Max Zhang bluntly said that more actors with "real kung fu" should be the protagonists of action movies, which is the guarantee of wonderful and beautiful performance. "If the eldest brother’s or eldest brother’s film was replaced by an actor who can’t kung fu and hasn’t practiced, would the audience still feel good?"

Looking back on his performance along the way, from behind-the-scenes to onstage, from supporting role to leading role, Max Zhang thinks that only by daring to try and challenge can we achieve breakthroughs again and again.

"Before I played, no one imagined that I could play Ma San, and all the roles I was looking for were small classes and so on. Before "Breaking Wolf 2", no one found my side, so in the future, I want to try everything and be willing to challenge anything. "

As the "backbone" of action movies, in Max Zhang’s view, there is no shortcut to how to make martial arts movies regain their glory and capture the love of young audiences. We can only rely on the real knife and the excellent film quality to speak.

A line in "A Stranger’s Mad Knife" also expresses Max Zhang’s heart: "If you can’t save a city, you will save the people in front of you".

"I like this dialogue very much. For us actors, it is to make every movie in front of us."

Source | Medical Economic News

workDifferentiate and correct

What is the core logic of the adjustment of multinational pharmaceutical companies? Recently, less than a month after Peng Zhenke returned to Pfizer, he announced a drastic adjustment of the organizational structure of Pfizer China, which became the focus of the industry, and all the heads of six business divisions competed for posts. Combined with the organizational changes and adjustments of Roche Pharmaceuticals, Huizhi Pharmaceuticals and other companies some time ago, the focus of the industry has shifted to issues such as purchasing with quantity and how to deal with foreign pharmaceutical companies driven by medical insurance negotiations. 　　　

What is the core logic of the organizational structure adjustment of multinational pharmaceutical companies in the context of the changes in the pharmaceutical industry? How to treat the coping strategies of major companies? Is Pfizer’s competition for posts a big subversion of the existing employment rules in the industry? Let’s try to find the truth from the case analysis.　

01

Pfizer China replicates global architecture.

There are three main points of organizational change in China announced by Pfizer this time: First, six independent business divisions have been established, namely, hospital emergency, cancer, rare diseases, inflammation and immunity, vaccines and broad market. This setup is almost a replica of the company’s global structure in China. After the recent reorganization, Pfizer Global is divided into six business divisions: hospital emergency, oncology, rare diseases, inflammation and immunity, vaccines and internal medicine. The reason why Pfizer China has not only set up an internal medicine division is that the sales of corresponding products (mainly Ai Le Tuohe Changpei) in China are limited, which is not enough to support an independent division. The Broad Market Division has the characteristics of China, mainly covering the medical institutions in the county and even the lower market. Many multinational pharmaceutical companies, such as AstraZeneca and Sanofi, have proved the effectiveness of the strategy of Broad Market Division in practice. 　　　

Second, set up a strategic innovation department. This is also a continuation of Pfizer’s global strategy. The core of Pfizer’s global growth strategy is "Bold Moves", which consists of five parts: release of human potential, innovative drug research and development, transition to market model, digital victory (mainly digitalization of drug research and development) and guiding policy dialogue, that is, bold action strategy. The establishment of the Strategic Innovation Department is closely related to the strategy of market model transformation. The core of this strategy is to solve the problem of patients’ ability to pay, which is also the core mission of the Strategic Innovation Department. After Pfizer divested its original research drugs and business, it focused on innovative drugs, especially drugs for tumors and rare diseases. These drugs are extremely expensive, and solving the problem of patients’ ability to pay (medical insurance, commercial insurance, charitable funding, etc.) is an important guarantee for product quality. 　　　

Thirdly, the heads of the six business divisions that were not mentioned in the official website report but mentioned in many reports will all adopt the competitive employment system, and all employees who have served in Pfizer’s current position for more than 24 months can compete for employment without the prior approval of the superior manager. It is relatively common in domestic-funded enterprises that the heads of business departments compete for posts. Among them, the most famous case is that 7000 employees of Huawei resigned and re-competed for posts. This operation is very grounded and aims to activate the organizational potential. However, domestic pharmaceutical companies have hardly heard of any company taking this measure, and it is really admirable for Pfizer, as a multinational pharmaceutical company, to take this step. 　　　

Previously, only two divisions of Pfizer had corresponding leaders, namely, the general manager in charge of anti-infection business and the general manager in charge of tumor and rare diseases business. After the reorganization, the anti-infection business was transferred to the hospital emergency business, and the tumor and rare diseases business was split into two business divisions: tumor and rare diseases. As a result, the position of the boss of four major business divisions is empty. Such organizational restructuring will have little impact on Pfizer’s senior management team in China. As a very senior professional manager, Peng Zhenke has successively taken charge of Bristol-Myers Squibb China, Sanofi China and Sanofi Jianzan Europe, and is very familiar with China’s culture and market competition environment, and has sufficient leadership and cultural adaptability to promote such organizational changes. 　　　

However, this restructuring will inevitably weaken the roles of the chief operating officer and the vice president of marketing in the previous organizational structure. The chief operating officer set up by pharmaceutical companies is often trained as a presidential candidate. With the participation of Peng Zhenke and the establishment of the mechanism of six business divisions reporting directly to the president, the role of the chief operating officer has become subtle. At the same time, the positioning of the vice president of marketing in charge of cross-brand marketing strategy has also been split into various business divisions with the establishment of six business divisions, losing its independent value. The follow-up whereabouts of the two bosses are worthy of attention.　　

02

Huizhi embraces digitalization.

At the same time as Pfizer’s structural reform, it is also concerned about the new organizational structure of Roche Pharmaceutical and Huizhi not long ago. Roche set up a new product pipeline strategy team in China, reporting directly to the general manager of Roche Pharmaceuticals; Huizhizhe has set up two new teams, digital therapy and health management platform, both of which report directly to President Huizhi China. 　　　

These two adjustments are adjustments to functional departments, which are much smaller than those made by Pfizer China to directly adjust the business team. Of course, Huizhi China completed the reorganization of the business team structure at the beginning of the company’s establishment in 2020, and set up three major organizations: the hospital division, the retail division and the business division, with great moves. Huizhi is a merger of Puqiang, which was spun off from Pfizer, and Mailan, a generic drug giant. The major shareholder is still Pfizer. It can be seen from these strategic measures of organizational structure of Pfizer and Huizhi that although Pfizer has faced challenges in the pipeline of new drug research and development in recent years (in fact, all the shortcomings have been made up by the successful cooperation with BioNTech’s COVID-19 vaccine), the strategic height and execution ability of commercial organization operation are still beyond that of other pharmaceutical companies. 　　　

The core positioning of Roche’s new team is company strategy formulation, strategic insight and analysis, product excellent listing, disease field integration strategy and competitive information collection and analysis. The main line of these functions is to help Roche Pharmaceuticals communicate and connect with global product research and development, and help Roche China to better and faster introduce Roche’s global new products under the market changes that heavy products such as rituximab and trastuzumab for injection are gradually listed. 　　　

Huizhi’s initiatives are full of innovative exploration and embrace digitalization. Among all multinational pharmaceutical companies, Huizhi has the best conditions to explore digital innovation and transformation. Different from other mainstream pharmaceutical companies positioning innovative drugs, Huizhi sells generic drugs and original research drugs, and the profit margin of these products will be gradually compressed to a very small level. For enterprises, it is necessary to improve operational efficiency and user experience by means of digitalization. Huizhi has previously explored the path of cooperating with Yiduyun Internet Hospital by setting up the Internet Medical Division. After quick trial and error, it quickly adjusted its direction to more specific digital therapy and health management. For Huizhi, a multinational pharmaceutical company with talent advantages, as long as the strategic direction is unwavering, it will certainly find a pragmatic and feasible landing path.

03

Where is the core logic of transformation?

In recent years, under the impetus of national policies, quantity purchasing and medical insurance reform, the traditional business model of multinational pharmaceutical companies relying on original drugs is no longer feasible, and multinational pharmaceutical companies have also abandoned the lucky mentality that "the policy is just testing the water" at the beginning of the quantity purchasing policy. Except for a few enterprises that position original research drugs and generic drugs like Huizhi, most multinational pharmaceutical companies have clearly recognized the situation and firmly turned to the positioning of innovative drug development. Although the strategic direction is clear, the research and development of innovative drugs often takes ten years, and it takes several years for existing drugs to be introduced into the China market from all over the world. Strategic adjustment often lasts for several years, and turbulence in the adjustment process is inevitable. 　　　

For multinational pharmaceutical companies positioning innovative drugs, the impact of business structure adjustment is not great. The organizational structure model established by selling original research drugs as innovative drugs for many years is still feasible in the New Deal era. The mainstream structure is either a business division system that manages the market and sales, or a structure that separates the market from sales and sets up a separate marketing function. Both models have their rationality. The bosses of multinational pharmaceutical companies set the corresponding organizational structure according to people, time and situation, and adopt one of the two models, or a mixture or variant of the two models. 　　　

Then, the introduction of new products, market access, patient’s ability to pay and digital organizational capabilities have also become the most concerned organizational design areas of multinational pharmaceutical companies besides marketing and sales capabilities. Needless to say, the China product pipeline strategy team of Roche Pharmaceuticals is a typical case. Another case, for example, AstraZeneca set up a NPP(New Product Planning) team under the Ministry of Business, and some teams even gave NPP leaders the level of executive director, which shows the importance attached to new product introduction. 　　　

Whether the product can enter the national medical insurance and how to complete the product entering the hospital as soon as possible after entering the medical insurance has become the key to the volume of new products after listing. Therefore, it has become an organizational design favored by multinational pharmaceutical companies in recent years to open up cross-team government affairs, market access and even major customer teams. This is probably the background of the times when Bian Xin, who is in charge of market access, was able to take the helm of Roche Pharmaceuticals. In the past, this channel was only open to candidates who had been vice presidents of the business department. The importance of patients’ ability to pay is related to the fact that cancer drugs and rare diseases drugs have become the main research and development directions of innovative pharmaceutical companies. In addition to national medical insurance, how to build a multi-level medical security system through charitable projects and business insurance cooperation has become the key. However, at present, the ability to pay mainly depends on national medical insurance, while charitable donations mainly rely on cooperation with large foundations and associations. Many of these abilities are placed in government affairs or access-related teams. A few multinational pharmaceutical companies also have some positions in charge of commercial insurance, mainly in government affairs or access teams. Pfizer’s separate placement in the Strategic Innovation Department is a relatively innovative move. 　　　

Of course, digitalization is also an area that attracts more attention. Many companies, such as AstraZeneca, Sanofi, Merck, etc., have set up vice-president posts to take charge of digital related work. However, for multinational companies that locate innovative drugs, the direct help of digitalization to business is not as direct as the previous capabilities. Looking forward to the success of digital transformation in companies like Huizhi, it will provide more learning output for innovative pharmaceutical companies.