Official announcement! The general director group of ＂2021 Spring Festival Gala＂ of Central Radio and Television General Station announced.
On the morning of August 10th, the Central Radio and Television General Station held the kick-off meeting of the 2021 Spring Festival Gala. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, announced the list of directors for the 2021 Spring Festival Gala. With the approval of higher authorities, Chen Linchun is the general director, and Xia Yu, Zou Wei and Zhao Yue are the deputy directors. This means that the Spring Festival Evening of the Year of the Ox has officially entered the preparatory stage. Jeikiy, a member of the editorial board of the Central Radio and Television General Station, presided over the meeting and made mobilization. Jiang Wenbo, Huang Chuanfang and Dong Weimin, the relevant leaders of the reception desk, attended.
"Spring Festival Gala is my name, because my name contains spring." Director Chen Linchun, who has participated in more than ten Spring Festival Galas, has always had special feelings and beliefs about the Spring Festival Gala. He was the general director of 2011 cctv spring festival gala in 2008 and the general producer of the Spring Festival Gala from 2017 to 2020.
"Spring Festival Gala" is not only a party, but also a feeling, the warmest companion on New Year’s Eve, and it is the wish of every "Spring Festival Gala" to make a new idea. Director Chen Linchun said that 2020 is an unusual year. Our country is firmly moving forward, and the people are United and bravely accepted the challenge. In this special period, every Chinese is looking forward to a reunion year, and it is still the expectation of the people of the whole country to celebrate the New Year. This mentality should be captured, and the people’s mood of expecting a better life should be grasped. This is indeed a big challenge for them, and every "Spring Festival Evening person" feels a great responsibility. Difficulties, pressures and the audience’s expectations for the Spring Festival Evening will run through the whole creative preparation process, which also encourages the Spring Festival Evening crew to produce a party that is "innocent of the times and loved by the audience" and presents unexpected surprises to the national audience.
"Spring Festival Evening is a national stage, which should be an open, inclusive and diversified stage", and innovation and change have always been the creative topic of director Xia Yu. She was the director of the seven Spring Festival Galas and Lantern Festival Galas in 2005, 2006, 2009, 2017, 2018, 2019 and 2020, and created Above the Waves, Youth Jumps, Confession Balloon, Best Stage and Happy Festival for the Spring Festival Gala with the spirit of integrity and innovation.
Director Zou Wei led the team to undertake the song and dance creation in the Spring Festival Gala in 2016. The songs "Snow Love", "How I Want to Tell You" and "Walking on the Well-off Road" won the outstanding works award of the 14th "Five One Projects" for spiritual civilization construction. He always has a sense of quality products, innovative spirit and the idea of integrating media in his program creation. During the fight against the COVID-19 epidemic, Zou Wei, as the general director Yun, produced The Most Beautiful Struggled Youth — — May 4th Special Program in 2020, the program broke through the bottleneck of "cloud production", and the presentation of remote recording and exquisite packaging triggered a hot discussion on the whole network.
Language programs have always been the focus of the audience’s concern, and it is not easy to sing this "highlight" well. "Every year, during the Spring Festival Gala, we hope that the audience can see themselves and their lives and have a real and cordial feeling." Director Zhao Yue was the director of language programs for the Spring Festival Gala from 2016 to 2020 for five consecutive years. The cross talk in 2016, My Wife in 2017, Advice in 2018, Here comes my son in 2019, Grandma and Mama in 2020, and other works that make the audience relish, all reflect the creative idea of "close to life and deepen the content" directed by Zhao Yue.
Since 1983, "Spring Festival Evening" has accompanied the people of China for thirty-eight years, and "watching the Spring Festival Evening" has gradually become an indispensable New Year custom for the people of the whole country. With the changes of the times, the "Spring Festival Evening" is also constantly inheriting and innovating. What will this year’s "Spring Festival Evening" look like? I look forward to the general director team to bring you bright answers.
Brief introduction of director group
Chen Linchun (General Director of 2021 Spring Festival Gala)
Deputy Director and Director of CCTV Large-scale Program Center of Central Radio and Television General Station
Related experience:
General director of CCTV Spring Festival Gala in 2008 and 2011.
·2017— Chief producer of CCTV Spring Festival Gala in 2020
Chief director of CCTV Lantern Festival in 2008
Xia Yu (Deputy Director of 2021 Spring Festival Gala)
Producer and director of CCTV large-scale program center of Central Radio and Television General Station
Related experience:
In 2005, 2006, 2009, 2017, 2018, 2019, 2020, the director of CCTV Spring Festival Galas, such as singing and dancing, magic and miscellaneous programs.
General Director of CCTV Lantern Festival in 2019
In 2005, 2006, 2009, 2017, 2018, 2020, the director of CCTV Lantern Festival, such as singing and dancing, magic and miscellaneous programs.
Director of Asian Cultural Carnival in 2019
Zou Wei (Deputy Director of 2021 Spring Festival Gala)
Director and producer of CCTV large-scale program center of Central Radio and Television General Station
Related experience:
Director of song and dance programs in 2016 CCTV Spring Festival Gala
Director of 2019 CCTV Spring Festival Gala, Changchun FAW Branch, Jilin Province
In 2019, "A New Era of Singing Songs — — General Director of CCTV New Year’s Eve Party in 2019
In 2020, the struggling youth is the most beautiful — — General Director of May 4th Special Program in 2020
General director of China Folk Song Conference in 2016 and 2017.
Zhao Yue (Deputy Director of the 2021 Spring Festival Gala)
Producer and director of CCTV large-scale program center of Central Radio and Television General Station
Related experience:
·2016— Director of Language Programs of CCTV Spring Festival Gala in 2020
Director of the First China Crosstalk Sketch Competition in 2018
Director of the 7th National TV Crosstalk Competition in 2014