Give subsidies when you join! Lu Zhengyao’s pre-cooked dish entrepreneurial project once again started a money-burning war.

On January 10th.Prefabricated vegetable brand "After the opening of the first store of Tongjian Workshop in Beijing, Li Yingbo, the rotating CEO of Tongjian Technology, the parent company of the brand, disclosed in media interviews including interface news that since Tongjian Workshop began to recruit franchisees in January, it has accepted the signing of 2,500 interested franchisees, and it is expected to open 1-2 model stores in 15 cities before the Spring Festival.

Signing 2,500 intention franchisees means that Tongjian Workshop has inhaled 10,000 yuan of intention money, 20,000 yuan of brand management fee and 30,000 yuan of brand deposit from each franchisee (the deposit will be refunded at the end of the cooperation period).

Interface news was seen in the circle of friends of a recruiter in a tip workshop, and Liu Yiwei’s head was printed on Yi Labao propaganda paper. Liu Yiwei once hosted a cooking TV program and was also the chief product officer of Tip Tip Technology.

Tongjian Technology (Beijing) Co., Ltd., the main company of Tongjian Workshop, was established in August 2020. In August 2021, it launched the store’s business brand "Fun Faces" (later renamed "Fun Bayu"). In the same month, the company also completed the 550 million yuan Series A financing led by PCG Capital. The newly released tongue tip workshop is positioned by this company as a "new generation meal integrated solution provider". 

Li Yingbo told the interface news that with only a small amount of capital investment, franchisees can get 50% gross profit. In order to attract franchisees, the headquarters will provide large subsidies. Li Yingbo joined Tongue Technology in September, 2021. He once worked for Ogilvy & Mather, participated in the marketing subsidy wars in CAR Inc. and Luckin Coffee, and has rich practical experience in operating subsidies to win customers and social marketing.

"The most important thing in the single-store model is the number of new customers. We will support franchisees to find new customers quickly in their own way at the beginning of opening a store, such as borrowing communities and pushing places. When a franchisee develops a new customer offline and purchases more than 15 yuan, the headquarters will provide it with different subsidies between 7 and 15 yuan. Different cities have different levels and subsidies. For example, the subsidy for first-tier cities is 15 yuan. If franchisees find 2,000 new customers within two months, they can get a subsidy of 30,000 yuan. " Li Yingbo said.

According to the cost and investment calculated by Tongjian Technology for franchisees, take a class A stall store (with an area of 8-10 square meters) as an example, as long as there are 10 orders (the unit price of customers is about 50 yuan) every day, the balance of payments can be achieved. If Class A stores can attract 2,000 new customers, assuming that each new customer places an order once a month (the customer unit price is about 50 yuan), it means that the store has 67 orders every day on average, and the daily turnover is about 3,300 yuan, and the gross profit is 1,650 yuan.

Previously, a recruiter of Tongjian Workshop told the interface news that Tongjian Workshop has eight major city warehouses in China, which are located in Beijing, Nanjing, Xiamen, Shenzhen, Chongqing, Shenyang, Wuhan and Xi ‘an, and each region will be equipped with four "top chefs" to develop dishes and constantly update the menu. Every 50 franchisees have an operation manager, who is responsible for guidance, training and other affairs. Even novices can join to make money. If agents are introduced, there are other discounts.

It is worth noting that the subsidy war in Luckin Coffee’s early days will be copied to the practice of Tongjian Workshop, but the difference is that all the stores in Luckin Coffee in the early days were mainly direct stores, which required the brand to make real money investment, while Tongjian Workshop, which mainly developed and joined, needed more franchisees to bear the basic expenses such as stores and personnel. If you can’t get a stable passenger flow and keep attracting new customers to the store, franchisees will bear the losses.

Tip tip technology emphasizes that it is hoped that through the innovation of business model and the application of technology, the cost structure will be optimized, the customer experience will be subverted, and the pain point of consumers’ "cooking difficulty" will be fundamentally solved. Since March this year, Tongue Tip Workshop is also preparing to build momentum for brands and prefabricated dishes on platforms such as Xiaohongshu and Tik Tok.

But in fact, in the online and offline retail channels such as Ding Dong Shopping, Box Horse, Yonghui, there are already rich pre-processed ingredients, semi-finished dishes and instant pre-cooked dishes that can be purchased, and the next hour’s home service is quite mature. Such enterprises rely on algorithms and mature supply chains, which can predict the quantity of orders in advance, and the purchasing experience of consumers may not be worse than that of the tip workshop.

On January 14th, Interface News visited the store of Tongjian Workshop in Changying District of Beijing, which covers an area of about 50-60 square meters. The store is equipped with freezer, console and other equipment. The equipment on the console is convenient for the clerk to provide customers with tasting and demonstrating the cooking methods of the products. Because the new store has a 30% discount on the purchase of goods, it has attracted many customers to place orders.

Although the prefabricated dish is the current outlet, a prefabricated dish practitioner who did not want to be named told the interface news that the prefabricated dish is more satisfied with the needs of consumers. Compared with the same hot new tea track, the gross profit of tea products is more impressive. The actual business situation of the tongue tip workshop after landing remains to be seen.

As a reference, the financial report of Suzhou Weizhixiang, known as the "first stock of pre-cooked dishes", shows that as of December 31, 2020, there were 1,117 franchise stores with a sales amount of 320 million yuan. It is equivalent to the annual sales of a single store of 286,500 yuan, and the average monthly output of a single store is 23,900 yuan. According to the gross profit of 40%, the average monthly gross profit is only 9,560 yuan.

Chemical enterprises openly refused environmental inspection, and the Central Inspector Group criticized local governments for their ineffective work and fraud.

CCTV News:On July 26th, the Second Inspector Group of Ecological Environmental Protection of the Central Committee conducted a sinking inspection on Jiangyin Port City Economic Zone in Fuqing City, Fujian Province. The inspector found that the water pollution prevention and control work of the Economic Zone Management Committee was ineffective, and the problem of enterprise wastewater smuggling in the park was prominent. A large amount of domestic sewage was directly discharged into the sea without treatment, and the task of upgrading the sewage treatment plant was not implemented, which led to the deterioration of water quality in some sea areas of Xinghua Bay in Fuqing City. The inspector group will further investigate and verify the situation, and promote the local authorities to speed up the rectification of problems. If there is dereliction of duty, the local authorities will be required to investigate and deal with it according to the law.

I. Basic information

Jiangyin Gangcheng Economic Zone, Fuqing City, Fujian Province is located in Jiangyin Peninsula, Xinghua Bay. Its predecessor was Jiangyin Industrial Concentration Zone. In 2006, it was upgraded to a provincial economic development zone. In 2018, it was renamed as Gangcheng Economic Zone. It is the third largest chemical industry base in Fujian Province, with 57 industrial enterprises such as medicine and fine chemicals. In 2018, the output value of industrial enterprises above designated size reached 26.3 billion yuan. Jiangyin Town and Xincuo Town of Fuqing City are located in this economic zone, with an existing permanent population of about 75,000.

Second, the main problems

(1) The problem of illegal discharge of waste water in some enterprises is outstanding. In May 2019, the on-site inspection organized by the Ministry of Ecology and Environment found that the water quality of the river near the industrial concentration area of Jiangyin Gangcheng Economic Zone was seriously polluted, and the total nitrogen concentration was as high as 181 mg/L, which was 8 times higher than the discharge standard of the sewage treatment plant in the economic zone. The concentration of chemical oxygen demand (COD) at the entrance of the river into the sea reaches 338 mg/L, which is 7.4 times higher than the Class V standard of surface water.

Fuzhou Yaolong Chemical Group Company is a large-scale synthetic ammonia enterprise in the economic zone, with an existing synthetic ammonia production capacity of 210,000 tons/year and an average daily discharge of 1,500 tons of industrial wastewater. On July 26th, the inspector group spot-checked and found that the enterprise set up a concealed pipe privately, and used the rainwater outlet to secretly discharge high-concentration wastewater, with the COD concentration as high as 357 mg/L.. Further access to the information found that the enterprise was punished on June 11, 2019 for using rainwater outlets to secretly discharge wastewater. In just one month, it illegally discharged sewage again and committed crimes against the wind, which was of a bad nature. In addition, in the name of safety in production, the enterprise refused the surprise inspection by the environmental protection department, and the environmental protection law enforcement department of the economic zone can only enter the enterprise to inspect the sewage treatment facilities after obtaining the permission of the enterprise. The surrounding people strongly reacted to the environmental pollution problem of the enterprise. During the inspection period, they repeatedly wrote to report that the enterprise was "seriously leaking and damaging the surrounding environment".

Fig. 1 Yaolong Chemical Company set up a private underground pipe to connect industrial wastewater to rainwater pipes.

Fig. 1 Yaolong Chemical Company set up a private underground pipe to connect industrial wastewater to rainwater pipes.

 (two) a large number of domestic sewage discharged directly into Xinghua Bay for a long time. When the planning of Gangcheng Economic Zone was adjusted in 2013, it was clearly required that the domestic sewage of Jiangyin and Xincuo towns in Fuqing City should be brought into the sewage treatment plant of the Economic Zone for centralized treatment. However, the management committee of Gangcheng Economic Zone failed to promote the construction of pipe network, and the progress was seriously lagging behind. By the time the inspector was stationed, the supporting pipe network of domestic sewage in Jiangyin and Xincuo towns had not been built, and more than 10,000 tons of domestic sewage in the two towns were discharged directly into Xinghua Bay through ditches every day. The on-site inspection by the inspector group found that the water bodies around the two towns were generally black and smelly, and the concentration of ammonia nitrogen in the river course in Anzhi District of Jiangyin Town was as high as 22.5 mg/L, which was a severe black odor.

In 2018, the former Fuzhou Municipal Commission of Housing and Urban-Rural Development organized a special inspection on rural domestic sewage treatment in Fuqing City. Fuqing City Housing and Construction Bureau, knowing that Jiangyin Town’s domestic sewage has not been collected and treated, still falsely reported that Jiangyin Town’s sewage has been connected to the sewage treatment plant in Gangcheng Economic Zone for centralized treatment, and its work is fraudulent.

Figure 3 Surrounding domestic sewage direct discharge environment Figure 3 Surrounding domestic sewage direct discharge environment

Figure 2 Surrounding domestic sewage direct discharge environment Figure 3 Surrounding domestic sewage direct discharge environment

 (three) the upgrading of sewage treatment plants is not implemented for six years. The sewage treatment plant in Gangcheng Economic Zone was completed and put into operation in 2010. At present, the actual treatment capacity is about 20,000 tons/day, and there has been no denitrification treatment process, so the implementation of emission standards is low. Since 2013, Gangcheng Economic Zone has carried out several rounds of planning revision, and the corresponding planning EIA opinions clearly require upgrading the sewage treatment plant and strictly controlling the total nitrogen emission. However, the management committee of Gangcheng Economic Zone has paid more attention to the implementation of the planning project than the requirements of environmental assessment, and has not carried out the upgrading of sewage, so the planning environmental assessment opinion has become "a dead letter". In December 2017, the former Fujian Provincial Environmental Protection Department issued a pollution prevention and control plan for coastal waters, further clarifying that it is necessary to strengthen pollution control in industrial clusters, and centralized sewage treatment facilities should have nitrogen and phosphorus removal processes. However, the management Committee of Gangcheng Economic Zone did not pay attention to it and did not implement it, and the task of upgrading the sewage treatment plant failed again.

The on-site inspection by the inspector group found that about 20,000 tons of industrial wastewater total nitrogen in the sewage treatment plant in the economic zone exceeded the standard for a long time. In the first half of 2019, the average concentration of total nitrogen in the drainage was as high as 110 mg/L, which was 4.5 times higher than the standard. Pharmaceutical enterprises in the economic zone should strictly control the total nitrogen emissions according to the industry standards, and also evade the industry emission standards in the name of centralized management. For example, Fukang Pharmaceutical Co., Ltd. and Fuxing Pharmaceutical Co., Ltd. are large-scale chemical synthetic pharmaceutical enterprises in the economic zone. They discharge 2,700 tons and 2,400 tons of wastewater to the sewage treatment plant every day, and the total nitrogen concentration is as high as 260 mg/L and 150 mg/L respectively, which is 7.7 times and 4 times higher than the industry discharge standard.

(4) The water quality in some sea areas of Xinghua Bay has seriously deteriorated. In recent years, the water quality in the west side of Xinghua Bay Economic Zone in Fuqing City has shown an obvious deterioration trend, with the concentration of inorganic nitrogen in seawater increasing from 0.27 mg/L in 2015 to 0.5 mg/L in 2017 and still reaching 0.41 mg/L in 2018, and the water quality has deteriorated from Class II to Class IV. The monitoring results in February 2019 showed that the concentration of inorganic nitrogen in seawater in this sea area was as high as 0.89 mg/L, up 74.5% year-on-year, and the water quality seriously deteriorated to Grade IV.

Third, the reason analysis

Yaolong Chemical Group Company committed crimes against the wind, illegally discharged pollutants and had a bad nature. The management committees of Fuqing City and Jiangyin Port City Economic Zone did not know enough, did not perform their duties effectively, did not pay attention to the deterioration of water quality in Xinghua Bay, and failed to implement the requirements of planning environmental assessment and pollution prevention and control in coastal waters, resulting in the long-term failure of upgrading the standard of sewage treatment plants, and the problems of illegal discharge by enterprises and direct discharge of domestic sewage have not been solved. Fuqing City Housing and Construction Bureau resorted to fraud and responded to inspection.

The inspector group will further investigate and verify the situation, and promote the local authorities to speed up the rectification of problems. If there is dereliction of duty, the local authorities will be required to investigate and deal with it according to the law.

A teenage girl was raped and beaten to death in a drug rehabilitation center? Forensic medicine uses a colander to "chase the murderer"

editorial comment/note

When it comes to forensic experts, words such as "professional" and "meticulous" often appear in our minds.

Whether it is the "forensic doctor" who is often put on the screen or other "appraisers" who work hard behind the scenes, they all play an important role in judicial practice. These people use science and technology or expertise to identify and judge the specialized issues involved in litigation, and give the most objective appraisal opinions to bring fairness and justice to the people.

The Institute of Forensic Science and Technology of the Ministry of Justice is the "aircraft carrier" in the field of forensic expertise in China, where the most well-known and authoritative forensic and expert teams gather. In recent years, they have conducted judicial expertise on a large number of major, difficult, complex, sensitive and foreign-related cases, timely safeguarded national interests and citizens’ legitimate rights and interests, corrected a number of unjust, false and misjudged cases, and played an important role in resolving disputes and conflicts, maintaining social stability and ensuring judicial justice. On November 19th, the Ministry of Justice announced that the Institute of Forensic Science was officially renamed as the Institute of Forensic Science, and at the same time, the button of upgrading the whole forensic industry was pressed.

The reporter of "Legal Daily" used half a year to walk into the Institute of Forensic Medicine, face to face with the forensic doctors and experts here, and unveiled the mystery of this profession in the form of news documentary. Starting today, the Ministry of Justice’s WeChat WeChat official account launched the column of "Appraiser’s Narration" and published this series of reports.

Case review

In September 2009, a young woman in Hohhot was sent by the police to a women’s drug rehabilitation center for compulsory isolation and detoxification because of taking methamphetamine, and died 47 days later because of the rescue of ectopic pregnancy. According to the relevant biochemical indicators during the visit, it is inferred that under normal circumstances, the pregnancy time is about 30 days ago, that is, she is pregnant in the women’s drug rehabilitation center.

Drug rehabilitation centers, police, young women, pregnancy, sudden death … At that time, all kinds of speculations poured out, and family members suspected that she was raped and pregnant to death in drug rehabilitation centers, and the reeducation through labor bureau of Inner Mongolia Autonomous Region and drug rehabilitation centers were pushed to the forefront. With the consent of family members, on March 20, 2010, the relevant appraisal was entrusted to the Institute for Identification.

After careful operation during dissection, the appraiser finally found the embryo tissue with the size of soybean in the fallopian tube. After fully considering the difference between normal intrauterine pregnancy and ectopic pregnancy, it was preliminarily estimated that the embryo should be about 7 weeks, instead of 4-5 weeks calculated according to biochemical indicators. The appraiser also conducted a DNA test on the embryonic tissue, and the comparison confirmed that the biological father of the embryonic tissue was a social drug addict who had close contacts with young women.

The appraisal results restored the truth, calmed the storm of public opinion, and the reeducation-through-labor bureau and drug rehabilitation center resumed normal working order.

A leaky spoon uncovers the mystery of the death of drug-addicted girls

What the supervision and reform institutions fear most is the abnormal death of detainees. In September 2009, Xiaoyun (a pseudonym), a 19-year-old drug addict, died in a women’s drug rehabilitation center. A few days later, a post "Beautiful girl was raped and beaten to death in drug rehabilitation center" spread quickly on the Internet …

Zhang Jianhua, 41, is currently the deputy director of the Pathology Research Office of the Judicial Appraisal Institute of the Ministry of Justice, and an old forensic doctor with 17 years’ experience. When the reporter saw him, he was coming back from a business trip. Because of his rich experience and reputation, many difficult cases from all over the country will eventually find him here.

Zhang Jianhua told reporters that the biggest job feature of forensic pathologists in the Institute of Forensic Medicine is that they travel a lot, and they spend one third of their time on business trips every year; The second is the habit of "detail control". After receiving the case, they will always take pains to think and prepare all kinds of unexpected details.

Just like the "abnormal death case in drug addicts’ drug rehabilitation center", after receiving the case, the first thing Zhang Jianhua did was to buy the finest colander in the market, the colander used by ordinary people to filter soybean milk.

Why do autopsies use colander? The reporter was somewhat surprised.

"At that time, this case has formed a very serious social public opinion. Whether it is the leaders of the drug rehabilitation center and relevant competent departments, or the families of the deceased, there is an urgent need to find the truth. Our work can only succeed and not fail, so the preparations are particularly adequate." Zhang Jianhua said.

It is reported that after Xiaoyun’s death, the case-handling organ detected that her serum HCG (an indicator used to judge whether she was pregnant) index was high, which means Xiaoyun was pregnant. Then combined with other relevant evidence, the investigators preliminarily concluded that Xiaoyun’s death was caused by tubal rupture caused by ectopic pregnancy, which led to massive bleeding.

However, this preliminary conclusion makes the family even more excited: Xiaoyun is in a drug rehabilitation center and has no contact with men at all, so who made this beautiful girl pregnant? At that time, the family members pointed the finger at the only two or three male police officers in this drug rehabilitation center, and claimed 1.09 million yuan, and the public opinion was almost out of control …

"According to the numerical standard of HCG, Xiaoyun’s pregnancy is about 5 weeks, and her admission time is 47 days. According to this inference, the male policeman can’t escape suspicion. Therefore, the local political and legal organs are very anxious and want to find out the truth as soon as possible. " Zhang Jianhua said.

However, at that time, many appraisal institutions were unwilling to accept this case. Because of the great pressure of tubal rupture, the embryo is likely to be washed away. If the embryo cannot be found, it is impossible to accurately identify the length of pregnancy. In addition, the pressure of public opinion is so great that once it is not handled properly, the contradiction is likely to be transferred to the judicial expertise department.

Zhang Jianhua was well aware of the seriousness of the case, but he and two other colleagues formed an appraisal team to accept the case.

Although the cause of Xiao Yun’s death has been preliminarily inferred, what Zhang Jianhua and others need is an accurate conclusion, and they adopted the method of total dissection and exclusion.

Abdominal cavity, chest cavity, cranial cavity … Autopsy never misses a link, and after all other reasons, such as trauma, poisoning, drug abuse and disease, are excluded, the focus is locked on ectopic pregnancy.

"The’ leaky spoon’ is used in this link." Zhang Jianhua said, "At that time, we judged that the embryo was probably washed into the abdominal cavity, and there were four or five thousand milliliters of blood in the abdominal cavity, so we bought a colander to catch the embryo."

An embryo at the fifth week of pregnancy is only the size of a soybean. If it is washed to other parts of the body, it is like looking for a needle in a haystack. The "detail control" of pathological forensic doctors really deserves its reputation!

Fortunately, however, the embryo was found and the truth was close at hand.

Schematic diagram of embryonic development

"During this period, we also consulted and compared many literatures at home and abroad, and found that the HCG level of intrauterine pregnancy and ectopic pregnancy is very different. In the case of ectopic pregnancy, it is not accurate to use HCG level to infer gestational age, and there is also a lack of theoretical support. In order to accurately judge the gestational age and fix the time of conception, this hope is pinned on this small embryo. " Zhang Jianhua said.

According to the size and other characteristics of the embryo, the forensic doctor finally accurately judged that the actual gestational age of the embryo should be more than 7 weeks, and the pregnancy time should be before admission. At this point, the cause of death of drug addicts was found out, and the grievances of several male policemen were also cleared.

Then, who will be the man who got the drug addict pregnant before entering the hospital?

"This requires DNA identification." Zhang Jianhua said, "Many forensic doctors often put an embryo in formalin after taking it out. However, I don’t know that although formalin has antiseptic effect, it will also destroy some substances in the tissue itself and affect DNA testing. "

Fortunately, Zhang Jianhua left a hand after taking out the embryo, and processed the embryo by freezing preservation, without destroying the integrity of the embryo, and successfully extracted the DNA from the embryo.

At the suggestion of the forensic doctor, the public security organs collected blood samples from all the male friends who came into contact with the deceased before his death, started a DNA comparison investigation, and finally locked in a man …

"Acupuncture Case" in Shandong Province

There are twists and turns, and there is a case in the case. In fact, in Zhang Jianhua’s career, there are not a few cases that solve the fog and restore the truth by looking for a needle in a haystack.

At the end of the interview, Zhang Jianhua told the reporter about another similar case-the case of "acupuncture death" in Shandong. The case was similar to the case of "the death of a drug-addicted girl". At that time, the detainee of a detention center in Shandong died in a certain place, and there was no wound on his body, which was not like death. Many media voiced this and thought that Yu was killed by the detention center.

Looking for the cause of death can also be described as looking for a needle in a haystack, but Zhang Jianhua finally found a very small eye of a needle in the heart of the deceased’s body surface, and along the eye of a needle, found a small hole at the apex of the deceased’s heart, with a deep wound that reached the heart.

Zhang Jianhua’s discovery found the direction to solve the case. The investigators found out that Yu had hidden a needle while doing needlework at ordinary times, and then committed suicide by stabbing his heart.

"Behind every case, there are so many eyes staring at the truth. We can’t be careless. We can only be cautious, cautious and careful. This is not only a respect for the deceased, but also a responsibility for legal fairness and justice."

In a couple of days, Zhang Jianhua may be out of business again …

Source: Legal Daily-Legal Network


2022 college entrance examination | 17 provinces across the country use the national volume and 13 provinces implement the new college entrance examination.

CCTV News:On June 8, 2022, the national college entrance examination entered the second day. The college entrance examination in some provinces will end this afternoon, and the marking of the college entrance examination will be started. In some areas, the marking time of the college entrance examination will be announced.

This year, the end time of the college entrance examination varies from place to place. It is understood that there are 17 provinces in the country that use the national examination paper, and the examination time is mainly concentrated on the 7 th and 8 th. Guangxi, Anhui, Jilin and other places end all the examinations on the afternoon of the 8 th. Some candidates in Sichuan, Tibet and other places will have a language exam on the 9 th, and candidates in Jiangxi Province will have a technical exam on the 9 th.

This year, in addition to Shanghai, where the college entrance examination was postponed, 13 provinces implemented the new college entrance examination. The end time of the college entrance examination in these provinces is also different. Guangdong, Hebei and other places will all end the exam on the 9 th; Beijing, Tianjin and other places will end the exam on the 10th.

The college entrance examination results were announced in late June.

All localities will start marking papers after the college entrance examination, and the results of the college entrance examination are generally 15 days after the examination — It will come out in about 20 days. At present, some provinces have announced the query time of college entrance examination results this year. The results of college entrance examinations in Anhui and Shanxi are expected to be announced on June 24, and the results of college entrance examinations in Beijing and Guangdong will be announced around June 25.

The evil forces in "Big Man" deserve to be beaten and shout out the hearts of the audience.

1905 movie network news "As long as you break the law, I will do it myself!" Directed by Wu Bai, starring Wang Qianyuan and Bao Beier, starring Wang Xun, Yanhui Wang, Qu Jingjing, Zhou You and Han Yezhou, with a special performance by Liu Mintao and a friendship performance by Mei Ting, the crime action film will be released nationwide on January 11th, 2019.

A few days ago, the film exposed a set of "deserved to be beaten" version of the trailer. In the trailer, in the face of the increasingly arrogant evil forces, Wang Qianyuan played a small policeman who chose last stand to defend the legal bottom line to the death. In addition, hard-core fighting scenes such as car crashes, square melee and parking lot group battles also explained the meaning of "the most Japanese" movie.

 

The evil forces are lawless. Wang Qianyuan stepped forward to "face" the rich second generation

 

In the trailer of "deserved to be beaten", it fully shows the lawlessness of the evil forces and the difficulty of law enforcement by the small police. At the beginning of the notice, the police chief (Du Yuan) heckled Sun Dasheng (Wang Qianyuan), the evidence was covered up, the son was shaved, and the law enforcement was in a stalemate. On the other hand, the black and evil groups "solved everything with money", and Zhao Tai (Bao Beier) nightclub abused female stars, beat up car mechanics in the office, and threatened Chen Yongqiang’s son with words, which escalated the tyranny. Cui Jingmin (Wang Xun) appears in the police station, covering up the truth in an attempt to cover up the culprit behind the scenes.

 

However, law, order and fairness cannot be provoked. Sun Dasheng, a small policeman, resolutely embarked on the journey of challenging the "big man". In the second half of the trailer, there is a fierce confrontation between the small police and the big forces. The thrilling parking lot group battle, arrogant verbal threats and undisguised money bribes make the investigation process of this bizarre jumping case full of gunpowder. In the ultimate war, Sun Dasheng and Zhao Tai played hard in the downtown area and fought fiercely in the square, which was very impactful. While shocking the eyes, the audience deeply expected what kind of war between good and evil will be staged by the two, and whether the small police who stepped forward can successfully bring the evil forces to justice? Everything is wonderful and will be presented on January 11, 2019.

 

"deserved to be beaten" shouted out the audience’s voice. Hard training showed the most gas-free fighting. 

 

In the rich second generation Zhao Tai’s world, "whoever looks down on me, I will hit him". In his view, the mechanic who asks him for rent, the small policeman who works hard to enforce the law, and the dissatisfied female star deserve to be beaten. The image of being cruel and abnormal has made many viewers "gnash their teeth"; Sun Dasheng, a small policeman, was not afraid of power. He took drastic measures to solve the vicious thugs, pursued the fugitives, and stood up and vowed to win Zhao Tai. The public’s voice was only "challenging law enforcement and deserved to be beaten". The extreme realistic characters, Japanese story emotions, and two contrasting "deserved beatings" have raised the social significance of movies to a new height.

 

The contest between good and evil in the trailer is refreshing, and the shooting story behind the scenes is equally wonderful. In order to present the action scene of the policeman in the film, Wang Qianyuan conducted strict physical training, insisted on aerobic exercise every day, and insisted on practicing muscles even after filming a little at night, and even revealed the director’s requirement to really practice and fight, which made everyone feel scared every day, "afraid of hitting others and hurting themselves". Bao Beier, who has a large number of opponents with Wang Qianyuan, also needs high-intensity boxing training, in order to better present the vicious character. "After filming for a week, the head-on bones of both knees are all blue. Anyway, either someone kicks me or I kick someone."

 

It is reported that the film will be released nationwide on January 11, 2019. The perverted rich second generation is arrogant, and the veteran policeman is chasing after him. Provoking the law? Deserve to be beaten! The movie "The Big Man", "Someone is always standing up", was attacked by Japanese.

The All-China Federation of Trade Unions has issued new regulations on employee benefits, which can include

  Xinhua News Agency, Beijing, December 21st (Reporter Fan Xi) The "two festivals" of the New Year and the Spring Festival are coming. Are you very concerned about what benefits the unit can offer? On the 21st, the All-China Federation of Trade Unions announced new regulations on the distribution of employee benefits: On holidays, grass-roots trade unions can distribute holiday condolences to all members.

  According to the Measures for the Administration of the Income and Expenditure of Grass-roots Trade Union Funds issued by the ACFTU, comprehensive, detailed and specific provisions have been made on the use of trade union funds for employees’ expenses. Trade union funds can be used for the collective welfare expenditure of employees, including the sympathy expenditure of grass-roots trade unions on holidays and members’ birthdays, weddings and funerals, and retirement.

  It should be noted that the annual festivals on holidays refer to the statutory holidays stipulated by the state (namely, New Year, Spring Festival, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival and National Day) and the ethnic festivals established with the approval of the people’s governments at or above the autonomous region. In principle, holiday condolences are articles that conform to China’s traditional holiday habits and necessities for workers and staff, and grass-roots trade unions can adopt convenient and flexible distribution methods in light of the actual situation. Trade union members’ birthday condolences can be distributed in kind, such as birthday cakes, or cake coupons from designated cake shops. Members can give a certain amount of condolences when they get married and have children. A certain amount of solatium can be given when a member of a trade union is hospitalized or dies. After retirement, you can issue a certain amount of souvenirs.

  In addition, trade union funds can be used for subsidies for improving the quality of workers organized by grass-roots trade unions, awards for outstanding students in workers’ education and training, awards for winners of cultural and sports activities organized by grass-roots trade unions, subsidies for the treatment and rest of model workers and advanced workers, and expenses incurred in providing financial and material assistance to workers in need. Grass-roots trade unions can use membership dues to organize members to watch movies, cultural performances and sports competitions, carry out spring outing and autumn outing, and buy annual tickets for local parks for members.

  However, it must be emphasized that grass-roots trade unions should strictly implement the following provisions in the expenditure of trade union funds: First, it is not allowed to use trade union funds to treat guests and give gifts. Two, are not allowed to violate the provisions of the use of trade union funds, bonuses, allowances and subsidies. Three, are not allowed to use trade union funds to engage in high consumption entertainment and fitness activities. Four, no administrative use of trade union accounts, illegal establishment of "small treasury". Five, it is not allowed to merge the trade union account into the administrative account of the unit, so that the trade union expenditure is out of control. Six, no interception, misappropriation of trade union funds. Seven, are not allowed to use trade union funds to participate in illegal fund-raising activities, or provide economic guarantee for illegal fund-raising activities. Eight, are not allowed to use trade union funds to reimburse expenses unrelated to trade union activities.

  According to Wang Xiaofeng, spokesman of ACFTU, the current measures have been officially issued, and all provincial trade unions are working out specific implementation rules, refining expenditure scope, defining expenditure standards, determining examination and approval authority, and standardizing activities.

Taiwan Province promotes environmental protection and natural burial: the last thing in life is concise and the best

  “… … On April 6, 2017, it was planted in Jinshan Environmental Protection Life Park, returning to the embrace of nature, and the spirit will last forever! " Under the watch of more than 20 relatives and friends, Mr. Wang’s ashes were dumped into three 2-meter-deep holes by his family, and then filled with flowers and covered with soil. Relatives and friends mourned and prayed silently, and the whole funeral lasted less than half an hour. No monuments, no signs, no wreaths and incense, no painful background music, instead, surrounded by green trees, green grass, a quiet, occasionally heard a few birds singing.

  This is a common scene in Jinshan Environmental Protection Life Park in dharma drum mountain, New Taipei City.

  Funeral is the last thing in life. In the past, people pursued grand funerals and luxurious cemeteries, thinking that this was the respect for the deceased. In recent years, Taiwan Province has challenged the custom, changed its concept, and vigorously promoted the environmental protection and natural burial such as tree burial, flower burial and sea burial, making it a common practice to return to nature.

  Challenge the traditional funeral customs

  Replace luxury with frugality

  When you visit Taiwan Province, you can often see a cemetery dubbed "nightclub". Taiwan Province is a small place with a dense population. There were no special regulations in its early years. People usually chose burial, which led to chaotic tombs and even occupied fertile forests. In 1985, Taiwan Province established a long-term funeral policy focusing on cremation. Although cremation is not compulsory, the cremation rate is still increasing year by year under the policy propaganda. According to the figures of the Ministry of the Interior, in 1993, the cremation rate in Taiwan accounted for 45.87% of the dead population that year; By the end of 2015, this figure had reached 95.65%.

  As far as customs are concerned, thick burial is as popular in Taiwan Province as in mainland China. The funeral ceremony is extravagant and extravagant, and death becomes a high consumption. An ordinary funeral costs about NT$ 200,000 (hereinafter all NT$), and some even cost millions. The funeral industry has also become a profiteering industry. "At that time, urns costing less than 2,000 yuan may cost 50,000 or 100,000 yuan." Zhang Guoxiong, Commissioner of Jinshan Environmental Protection Life Park, recalled.

  In the 1990s, in order to change social customs, the competent authorities in Taiwan Province vigorously promoted the "plan to improve funeral facilities and funerals". On the one hand, they subsidized the construction of parks, bone-collecting towers, funeral parlours, crematoriums and other facilities in various places, and advocated that ashes should enter the tower, that is, the urn after cremation should be stored in the spirit bone tower; On the other hand, advocating frugality for funeral.

  In July, 1994, dharma drum mountain Cultural and Educational Foundation, a Buddhist group in Taiwan, and Taiwan’s "Ministry of the Interior" jointly organized a symposium on reflection and improvement of funeral ceremonies in Taiwan Province, and put forward ways to improve various unreasonable social phenomena. According to this idea, in August and December of that year, dharma drum mountain and the Taipei Municipal Government held two joint libations respectively. Zhang Guoxiong said, "The two joint libations can be said to be the first in Taiwan Province."

  Shi Shuli, deputy director of the funeral management office in Taipei, said that the joint libation ceremony was generally composed of 10 deceased people and held a joint farewell ceremony. First, they held their own family sacrifices, and then government officials, representatives of public opinion or non-governmental organizations offered public sacrifices for the dead. The whole ceremony was solemn and grand. After the public sacrifice, we will have separate funerals. In order to encourage people to participate in the joint libation, the government raises funds through fundraising and other means to provide people with free services as much as possible. Not only is there no charge for the farewell ceremony, but also the freezing, makeup and cremation of the remains are free. Family members only need to bear the cost of memorial tablet, shroud, coffin and so on.

  Mr. Chen’s father died five years ago. At that time, he consulted the funeral service, and the lowest price was more than 100,000 yuan. Someone recommended a joint drink offering to him, and finally finished the ceremony with less than 30,000 yuan. Mr. Chen said, "If we don’t pay attention to the gorgeous auditorium layout like our family and have no money, we can consider this way." He believes that "after all, manners and customs are only for the living, and they are of no help to the dead."

  Nowadays, all counties and cities in Taiwan are promoting joint libation, which has gradually become the norm. Taipei has increased from once a month to more than a dozen times a month. According to the figures released by the Taipei Funeral Management Office, in 2016, 1,324 people chose to jointly offer sacrifices. However, limited by people’s feelings, the joint libation in nanbu county City, Taiwan Province is still dominated by poor families.

  Celebrity demonstration drives the trend

  From entering the tower to entering the sea and burying.

  At present, people in Taiwan Province have generally accepted the concept of ashes entering the tower. There are spiritual bone pagodas in cemeteries and some temples all over Taiwan Province, and there are also private land purchases to build family spiritual bone pagodas.

  Four years ago, Ms. Wang’s mother died. After careful selection, she placed her mother’s ashes in the Linggu Tower of Huguo Temple in Taipei. She was pleased to say that the traffic here is convenient, it is easy to pay homage, it costs more than 90 thousand yuan, and the price is acceptable. "Such a tower is hard to find now." Some people rationally realize that entering the tower is not a long-term solution. Zhang Guoxiong said, "Your descendants remember you, but after three generations and 50 years, no one may remember you. Who will you leave it to after 100 years?"

  In 2002, Taiwan Province authorities began to promote environmental protection natural burial, including tree burial, flower burial and sea burial. In addition to conceptual propaganda, the government subsidizes the construction of funeral facilities and encourages the construction of environmental protection parks. At present, there are 29 tree burial parks and 2 planting parks in Taiwan Province. The environment of tree burial and flower burial parks is very beautiful. The tree burial area of Yong ‘aiyuan in Fude Cemetery in Taipei is green with pine and cypress and lush green grass. In the flower burial area of Zhenshan Garden in Yangming Mountain, trees such as cherry blossoms, tassels and Podocarpus are planted, as well as shrubs such as rhododendron, camellia and osmanthus, which are like a big garden. Tree burial and flower burial must be located in the cemetery, and the planting park is located in the ordinary forest park.

  However, it will take a long time for people to accept the ashes if they are scattered in the sea or in the soil, without erecting a monument or leaving a name. Taiwan Province’s experience is that celebrities demonstrate and drive the trend. In 2001, the "Ministry of Interior" held the first signing activity of a letter of intent to purify funeral rites and customs at a seminar on funeral reform, hoping that the social elite would take the lead, transcend the taboo of death and bravely say what they wanted.

  In 2004, Dr. Li, the father of the famous director Ang Lee, died of illness. After the farewell ceremony, Ang Lee went to sea and held a sea burial according to his father’s wishes. Ang Lee told everyone that his father told us before his death to scatter the ashes in the sea, so as to fulfill his wish to look at his hometown in mainland China and protect Tainan. He said: "The sea is beautiful, the water is clear, and all this is beautiful. My father walked very clean, and I stopped crying. " In 2005, Manfei Lo, a dancer from Taiwan Province, passed away. Before her death, she also publicly stated that she would finish the funeral in the simplest and cleanest way. Finally, her body was cremated and scattered under the pine tree next to her father’s grave.

  Around 2007, many environmental protection natural burial areas were built in various parts of Taiwan Province. In 2007, dharma drum mountain donated a hillside of more than 400 ping to the government of Taipei County (now New Taipei City) to set up Jinshan Environmental Life Park for the planting of ashes — — Tree burial is located in the cemetery, and planting is scattered into the forest garden. Zhang Guoxiong introduced that the first person to plant in the Life Park was the old man Dong Chu, the master of Master Sheng Yan, the founder of dharma drum mountain.

  In February 2009, Master Sheng Yan passed away. He left a will: "No obituaries, no tombs, no towers, no monuments, no statues … …” According to his last wish, the ashes were also planted in Jinshan Park. At that time, 30,000 believers from all walks of life went up the mountain to watch the ceremony, and many of them were chartered from the south-central region. The major media widely reported that "at that time, the concept of planting was widely spread and gained more recognition." Zhang Guoxiong said, "The planting is simple, clean and economical, which is not only recognized by dharma drum mountain disciples and citizens of New Taipei, but also chosen by foreigners, Christians and even Muslims to plant in this grassland." Jinshan environmental protection life park was once so tight that it needed to be registered six months in advance, and New Taipei City built another planting park for this purpose.

  My funeral is my call.

  Let life return to the natural land

  At the same time, the local government in Taiwan Province has also introduced many encouraging policies for environmental protection and natural burial. Most environmental natural burials are free, and some areas will charge a small amount of fees ranging from 2,000 yuan to 5,000 yuan. Not only that, Shi Shuli said that if Taipei residents move out of the Guling Tower and re-elect for environmental protection and natural burial, they will get economic rewards. For example, moving into Fude Cemetery for tree burial will reward 10,000 yuan; If you move into Yangmingshan Flower Burial Park, you will be rewarded with 20,000 yuan. Last year, nearly 60 people who had entered the tower were changed to environmental burial.

  More and more people choose environmental protection and natural burial. At first, there was one sea burial jointly organized by Taipei, New Taipei and Taoyuan, which increased to four in 2013 and nine in 2016. According to the statistics of Taiwan’s "Ministry of the Interior", the number of people who chose environmental protection natural burial increased from 225 in 2004 to 9,136 in 2015, accounting for 5.58% of the dead population in that year.

  The experience of tree burial is getting richer and richer. Zhang Guoxiong introduced that at first, the ashes were put in soluble corn cans. Later, it was found that even the corn cans did not melt for three years, so it was changed to cotton paper bags. It was also found that although the cotton paper bags could melt for half a year, the ashes were caked and difficult to integrate into the soil. Therefore, Jinshan Environmental Life Park is currently directly scattering ashes into the soil.

  However, after all, this is a battle of ideas. Compared with the extravagance of funeral that only touches the custom level, the funeral way challenges people’s cognition of death. Relatively speaking, the metropolitan area is highly accepted, such as Taipei. According to Shi Shuli, in 2016, people who chose environmental protection and natural burial accounted for nearly 16% of the deaths in that year. The south and the countryside are not so mature.

  Even if the deceased agrees with tree burial and flower burial, the family may not accept it. Is it disrespectful to relatives because there is no tombstone, no meeting and no tribute? A netizen named Chris admitted that Dad had mentioned that he wanted to be buried in a tree, but neither he nor his mother were sure. Finally, he threw a cup in front of the coffin, denied the tree burial, or chose to let Dad enter the spirit bone tower. In order to avoid this situation, the relevant departments in Taiwan Province specially amended the law in 2002, allowing the environmental protection natural burial in the form of a will or a letter of will, and the family members should respect the choice of the deceased. In fact, the choice of environmental protection natural burial is conducive to environmental sustainability, that is, to make the deceased get the best arrangement. As Master Sheng Yan said, "The process of life, like flowers blooming and falling, is a natural change. When we choose to return to the natural land in the last stage of life, it is to make life complete and extend indefinitely. "

Sichuan and four provinces (cities) have established mutual recognition mechanisms for health certificates, including Guangdong, Zhejiang, Chongqing and Yunnan.

On February 24, the reporter learned from the special class of migrant workers’ service in the province that the provinces that have signed the Memorandum of Cooperation on Promoting the Safe and Orderly Return of Migrant Workers to their Posts and reached a consensus on labor cooperation with our province are based on the previous Guangdong and Zhejiang provinces, and then Yunnan and Chongqing provinces (cities) are added.

According to reports, during the epidemic, our province will strengthen close cooperation with Guangdong, Zhejiang, Chongqing and Yunnan. On the one hand, we will realize the timely and safe return of migrant workers in Sichuan Province as soon as possible. On the other hand, we will jointly agree on relevant epidemic prevention and control measures and strengthen the management of migrant workers to prevent the spread of the epidemic caused by the flow of people.

Specifically, our province is responsible for sorting out and summarizing the number, travel time, job destination and employment industry of people who are willing to return to work in Guangdong, Zhejiang, Chongqing and Yunnan provinces (cities), giving priority to organizing people in epidemic-free or low-risk areas, as well as old employees of enterprises and counterparts to help file and set up cards, and gradually expanding the docking scope according to the epidemic prevention and control work and the resumption of work of enterprises. Release and push the enterprise employment information provided by the above four provinces (cities), and do a good job of connecting with the employment enterprises in job requirements, employment time, salary and treatment.

At the same time, our province is responsible for providing pre-job health services for those who have returned to work, issuing relevant health certificates to those who meet the requirements, and guiding migrant workers to make health declarations according to the requirements of the provinces (cities) where they have returned to work. Our province also agrees with the health codes provided by the personnel returning to Sichuan from the above four provinces (cities).

The reporter learned that in addition to the above four provinces (cities), our province has recently conducted labor cooperation docking with eight provinces including Fujian, Jiangsu, Beijing, Shanghai, Shaanxi, Xinjiang, Gansu and Guizhou, and is ready to sign a memorandum of labor cooperation to fully open up the input and output channels for migrant workers to return to work.(Reporter   Liu Chunhua)

On the day of 618, there were 730 million active users of e-commerce, and the e-commerce platform was involved. The standard play style X broke through the new trick, and whoever was happy was sad.

On the day of 618, the number of participating users exceeded 700 million, which greatly promoted the consumption fever. This year, various e-commerce apps changed the promotion rhythm and overweight concessions, and the head brand joint platform put advertisements to grab user traffic. What was the effect from creating momentum to transformation?

Uncertainty and competition have intensified, and each platform has achieved growth through the change of marketing rhythm and the shortcomings of power categories.

1. The consumer market has bottomed out, and the e-commerce platform and merchants jointly seize certain opportunities. 

1.1 Affected by both macro-economy and epidemic situation, the consumer market bottomed out before the "618" promotion. 

With the unsealing of key cities in May and June, the consumer market is expected to usher in a recovery, and the 618 major promotion nodes provide a good opportunity for brands to drive sales. 

1.2 Policy standardizes the development of platform economy, and head players increase subsidies to merchants and consumers, aiming at grasping certain growth in the context of intensified competition.

2. The competition among users between platforms is deepening, and the conversion efficiency of two waves of traffic is different. 

2.1 The scale of large-scale users of mobile shopping continued to grow in the big promotion period. With the intensification of competition, the scale of industry users was more explosive at important nodes. 

According to QuestMobile data, the number of active users in the mobile shopping APP industry reached 730 million on June 18, 2022, up 15.0% year-on-year.

2.2 Each platform is still the focus of the marketing cycle, and it is promoted by actions such as inviting investment in advance and paying in advance.

Integrated e-commerce continues to struggle in the three-stage marketing, and the live e-commerce platform creates a specific outbreak period for the key categories of the platform to achieve the continuous outbreak of category business. 

2.3 In the past three years, the popularity of user participation in the head e-commerce platform has continued to heat up. The final payment period of Taobao has brought the peak of user scale ahead of schedule, and the fluctuation rhythm of users in JD.COM is the same as in previous years. 

According to QuestMobile data, the user scale of the head integrated e-commerce platform reached the peak on June 18th in 2022 during the "618" period, and the user scale in JD.COM increased the most on the day of the 618 carnival compared with the end of May 31st.

2.4 There was a cluster of promotional periods between platforms, and users of Amoy and JD.COM experienced traffic explosion on the first payment day. There was no concept of payment time in Pinduoduo, and the peak of user scale appeared two high points in the morning.

2.5 The water storage characteristics of people in front of important nodes are obvious, which helps the brand to realize efficient transformation. 

As the high point of the first wave of traffic, the payment efficiency of users has been significantly improved compared with normal days. With the help of platform marketing tools, the brand’s lock on potential users, users’ purchase of goods and the cooperation of marketing activities are more accurate, so it has also achieved a secondary improvement in the payment efficiency of the day.

2.6 On the first payment day, users’ cross-platform comparison and ordering behavior became more obvious, and the competition for users by platforms intensified.

3. Each platform takes great opportunities to attract a wider range of users. 

3.1 Under the background of high penetration of mobile e-commerce, Tmall and JD.COM’s newly installed users grew rapidly during the pre-sale period.

3.2 Under the stock market, the head players can cover the user groups more comprehensively with the help of big promotion marketing.

Both ends of the platform exert their strength to awaken users and empower businesses, and brands compete for traffic by rushing to market.

1. The "flow" of comprehensive e-commerce operation has changed to "reserved quantity", and the e-commerce crowd has been broadcast live in a refined way to undertake the realization of flow.

1.1 618 as a super marketing IP, the marketing links are deeply involved by many parties, the media and content positions set up to create a shopping atmosphere and guide traffic, and the marketing pattern of business positions is solid. 

1.2 Integrated e-commerce platform focuses on full-link, multi-node marketing actions to guide users’ full-cycle traffic.

With the advantage of traffic, the live e-commerce platform mainly focuses on the intra-domain content and traffic distribution mechanism, and leads to live transactions through user content consumption patterns. 

1.3 In addition to traffic and marketing subsidies, each platform relies on the marketing science platform and uses differentiated marketing resources to empower businesses. 

By upgrading the marketing platform, integrated e-commerce can promote the business of people and goods yard. In addition to creating high-quality short video/live content IP, live e-commerce provides businesses with refined operational capabilities for brand groups and marketing resources.

2. The enthusiasm of brand joint advertising is not diminished, and the rhythm is pre-emptive to compete for the first wave of traffic.

2.1 The cooperation between brands and channels has deepened, and at the same time, more brands have tried to improve their marketing effects through joint exposure through big promotion. 

2.2 The focus of joint launch is inclined to the drainage period, and e-commerce is coordinated to drain the key marketing nodes. 

2.3 The brand maintains cooperation with other channels on the basis of joint e-commerce, but the attempt of multi-platform cooperation is weakening.

Great promotion stimulates consumption and drives the marketing market to be hot.

1. Advertising is an effective marketing tool during the promotion period. 

1.1 On the whole, 618 material advertisements were placed around the payment date, and the center of gravity was tilted to 6.18.

1.2 During the promotion period, media resources are scarce, and social and video attribute media are more likely to concentrate the resources invested by brand owners and reach users’ attention in combination.

1.3 Typical consumer goods industries adopt multi-peak and high-point advertising.

During the promotion period, a variety of media types were laid out, among which the beauty care and household appliances industries preferred social media.

2. New categories and big items are the main targets of brand owners. 

2.1 The overall beauty industry is fierce, and brand players participate more; The categories of home scenes such as household appliances and computer office are relatively prominent.

2.2 Taking the beauty industry as an example, facial skin care products account for 90% of the investment resources; Head advertisers in the beauty industry are still dominated by internationally renowned brands.

2.3 Domestic brands are more inclined to focus on explosive products, and beauty products reach accurate segmentation through functional features.

2.4 Personal care products advertising focused on shampoo and hair care products.

2.5 Take the household appliance industry as an example. Most household appliances focus on refrigerators and air conditioners, while household appliances and small household appliances mainly focus on new types of household appliances.

Among household appliances and small household appliances, new brands are also relatively active.

3. The topic of manufacturing content of e-commerce platform is preheated, and the volume of popular categories is increased.

3.1 The platform side strengthens the link between consumers and brands through marketing activities, and improves the efficiency of "people-goods" matching. 

During the warm-up period of each platform, the sound volume is increased through topic hot search, so that brands can release new products or main explosive products.

4. Live e-commerce is normalized, and traffic is concentrated on brand sales.

4.1 During the promotion period, the live broadcast of goods continued to be hot, and the live broadcast room still served as a key sales conversion contact.

The marketing node of the live broadcast e-commerce platform moved forward, and the platform activities were further enriched. By creating various theme days and task competitions, the drainage and transformation of the live broadcast room were helped. 

There are many kinds of goods in the live broadcast room. QuestMobile data shows that during the period of June 18, 2022, the TOP3 sales of platform categories in Tik Tok and Aauto Quicker were skin care, leisure snacks and make-up.

4.2 During the promotion of Oriental Selection, "accident" broke out, and Lao Yu took over Lao Luo, driving a new round of live e-commerce to move towards scene marketing. 

As a phenomenal live broadcast room, Oriental Selection drives more mature consumers to participate in live e-commerce through scene-based live broadcast, and enhances the cultural level of live broadcast rooms with goods while expanding the crowd.

5, brand heat index map

Hangzhou G20 refutes 11 rumors.

  As the G20 Hangzhou Summit approaches, rumors in the society, especially on the Internet, begin to spread. Zhejiang province, municipal public security and other departments responded to this rumor.

  one

  deny/refute/spike a rumour

  There is a post circulating on the Internet, "Expressway No.1-5 can only get out."

  In order to ensure the G20 Hangzhou Summit to be held safely and smoothly, the public security organs will take traffic control measures in due course, but "high-speed only can’t get in" is a rumor. Please pay attention to the authoritative release and reminder of public security organs in time.

  2

  deny/refute/spike a rumour

  Online transmission of the message that Hangzhou security checkpoint requires "a car owner to take a sip of more than 20 bottles of mineral water one by one"

  It was confirmed that the news was a false rumor. Inspection of liquids is a routine practice in security inspection. The public security organs will carry out relevant inspections in accordance with strict work norms and operating procedures, and at the same time, on the premise of ensuring safety, they will try their best to embody the principle of convenience and convenience.

  three

  deny/refute/spike a rumour

  Restaurants, food markets, grocery stores and pharmacies should be closed down?

  Shop assistant of "Ganqishi" Baozi Store: The store has not received the notice of closure, and will open as usual during the summit. We have many delivery orders from nearby units every day. The order for September has already been placed, and everything is as usual!

  Person in charge of the "Keshamier" store on Stadium Road: At present, I have not received the notice from the superior company about temporarily closing the store, and I will definitely not take the initiative to close it.

  Clerk of Huadong Pharmacy on Jianguo Road: Business is as usual in response to the needs of the public for dispensing medicines.

  The boss of Hemei Nong’s "Yao Dajie’s assured food": During the summit, we should not close the door, open as usual, and everyone can still come to my place to buy food. None of the hotels we have cooperated with have heard that they are going to close down. They are open as usual, and our delivery has been going on.

  The proprietress of Kaixuan Road grocery store: Some time ago, community workers came to make a survey on whether to continue business from the end of August to the beginning of September, but no one asked me to close the door.

  four

  deny/refute/spike a rumour

  No entry to Hangzhou without a pass?

  From August 10th to September 6th, Zhejiang public security organs set up public security checkpoints (points) in places such as the land and waterway passages around Zhejiang into Hangzhou to strengthen the safety inspection of people, articles and vehicles passing by. From 0: 00 on August 15th to 24: 00 on September 6th, the entry security card was officially opened.

  Vehicles going to the main city of Hangzhou, Xiaoshan and Yuhang District, including Hangzhou Xiaoshan International Airport, can be handled, and it is not necessary to apply for this permit in other parts of Hangzhou. Holding the entry security certificate can be quickly verified at the relevant public security checkpoints to enter the above-mentioned areas in Hangzhou, and vehicles without the entry security certificate can also enter the above-mentioned areas in Hangzhou after passing the security inspection at the public security checkpoints.

  five

  deny/refute/spike a rumour

  Can’t Hangzhou vehicles be inspected annually in mid-August?

  The traffic police department of Hangzhou said that the annual inspection of motor vehicles in Hangzhou is being handled normally.

  six

  deny/refute/spike a rumour

  Will Hangzhou Passenger Transport Center Station be closed during G20?

  Hangzhou has indeed shut down all the long-distance simple stations in the main city, such as the North Station Market Simple Station and Qianjiang Market Simple Station. However, the passenger center station, South Bus Station, West Bus Station, North Bus Station and East Railway Station, which belong to Hangzhou Changyun, are all operating normally, and all the buses from the five major bus stations are running normally, so the majority of passengers can rest assured to buy tickets and ride.

  seven

  deny/refute/spike a rumour

  The security police each subsidize 100,000 yuan?

  This is really an unfounded nonsense. During such an international grand event, it is not only an internationally accepted practice, but also a minimum requirement for maintaining public safety to prepare for battle and strengthen security. The survey shows that Hangzhou citizens are most concerned about the security incidents during the G20 Summit.

  eight

  deny/refute/spike a rumour

  Hangzhou express can’t only go out, but can’t send express mail from August?

  Hangzhou express delivery implements the real-name registration system, and carries out unpacking inspection and inspection and acceptance of express delivery. Express delivery is not impossible to send, but centralized inspection and acceptance. With the gradual strengthening of traffic control measures from late August to early September, there may be lag or delay in the receipt and delivery of express mail.

  nine

  deny/refute/spike a rumour

  All logistics carts are prohibited from entering Zhejiang?

  According to the international practice and environmental quality requirements of the summit, during the summit, Zhejiang Province will take necessary vehicle restriction measures as appropriate, and the specific policies will be subject to the official authority. Please don’t believe the rumors.

  10

  deny/refute/spike a rumour

  The G20 Hangzhou Summit has a budget of 160 billion yuan?

  In 2016, the general public budget expenditure in Hangzhou was only 123 billion yuan. What’s more, many projects accused of serving G20 were key development projects in Zhejiang and Hangzhou several years ago. Most of the transformation is to "repair the old as the old" and use modern technology to make the tradition more prominent.

  11

  deny/refute/spike a rumour

  Due to G20 Summit, Hangzhou suspended the application for temporary residence certificates for foreigners?

  Since July 1st, the newly revised Regulations on Residence Registration of Floating Population in Zhejiang Province has been officially implemented. According to the regulations, Zhejiang cancels the handling of Temporary Residence Permit and Temporary Residence Permit, and the floating population should apply for residence registration, and the floating population who meets certain conditions can apply for residence permit. The floating population holds the Zhejiang Temporary Residence Permit, which will remain valid within the validity period of the certificate.

  According to Zhejiang release