The Ministry of Education held a press conference to introduce the fourth China "internet plus" College Students Innovation and Entrepreneurship Competition. (China Education News reporter Zhang Jinsong/photo)

　　Xinhuanet Xiamen, March 29th, "Brave the tide of the times, dare to break new ground, take root in the land of China and write the chapter of life", and the 4th China "internet plus" College Students Innovation and Entrepreneurship Competition was launched in Xiamen. On March 29th, the Ministry of Education held a press conference in Xiamen University, Fujian. Wu Yan, Director of the Higher Education Department of the Ministry of Education, made a press release on the overall situation of the contest. Zhang Rong, president of Xiamen University, and Xue Weimin, deputy director of Fujian Provincial Department of Education, introduced the preparations for the contest. Zhang Wang, a representative of the student team, introduced her participation in the "Youth Red Dream Tour".

　　Wu Yan introduced that the theme of this year’s contest is "Brave the tide of the times, dare to break through and create, and take root in China to write the chapter of life". The main tone of the contest is "breadth, height, depth and temperature". This year’s competition will expand the scale of participation, achieve full coverage of regions, schools and student types, and greatly expand the international track; Fully implement the "Youth Red Dream Tour" to cultivate youthful strength with ideals, skills and responsibilities; National strategies such as strengthening the new force of innovation and entrepreneurship, service innovation-driven development, "Belt and Road" construction, rural revitalization and poverty alleviation.

　　Frequent highlights to create a platform for global dual-innovation communication

　　Wu Yan introduced that there are three main highlights in this competition.

　　The first is to build a platform for global dual-innovation communication. Expand the international track of the competition, attract outstanding college students’ innovative and entrepreneurial teams from all over the world to participate in the competition, and enhance the global influence of the competition. The contest plans to establish the "21st Century Maritime Silk Road" innovation and entrepreneurship education community, deepen the cooperation and youth exchanges of countries along the "Belt and Road", and contribute new experiences to the development of international higher education.

　　The second is to give a good ideological and political course in the country’s largest colleges and universities. The contest will carry out the "Youth Red Dream Tour" on a larger scale, at a higher level and at a deeper level, promote the integration of innovation and entrepreneurship education with ideological and political education, and combine innovation and entrepreneurship practice with rural revitalization strategy and accurate poverty alleviation to create the largest ideological and political course in China. Organize college students from science and engineering, agriculture and forestry, medicine, teachers’ colleges, law, humanities and social sciences, entrepreneurs, investors, etc. to enter the old revolutionary areas and poor areas, accept ideological baptism, learn revolutionary spirit, inherit red genes, radiate the intelligence, technology and project resources of colleges and universities to the vast rural areas, promote local social and economic construction, and help precision poverty alleviation and rural revitalization.

　　The third is to make a good educational film. Put the vivid stories of college students’ innovation and entrepreneurship on the big screen, show the spirit of creativity, struggle, unity and dream, make a classic film reflecting education, pay tribute to the 40th anniversary of reform and opening up, and present gifts to the new era. At present, the film preparation work is in full swing, and the film premiere is planned for December.

　　In addition, Fujian Province is the starting point of "21st Century Maritime Silk Road", which has geographical advantages such as the west coast of the Taiwan Strait. This year’s competition will highlight the characteristics of "Haisi" and strengthen the cooperation of innovation and entrepreneurship education in countries along the Maritime Silk Road; Highlight the characteristics of the Taiwan Strait and promote in-depth exchanges between young college students on both sides of the Taiwan Strait; Highlight the characteristics of marine culture, and cultivate students’ innovative and entrepreneurial spirit of daring to innovate, take risks and be the first in the world. Taking the 40th anniversary of the reform and opening up as an opportunity, the contest will achieve greater and higher-level open cooperation, build an international contest platform, and strive to hold an amazing and extraordinary global double-creation event.

　　One main event and five concurrent activities.

　　This year’s contest plans to hold a series of "1+5" activities.

　　"1" is the main event, and the national finals will be held on the basis of school competitions and provincial competitions. The live competition in the finals includes the gold medal competition, the semi-final competition and the championship competition. March-May is the registration stage, the preliminaries and semi-finals will be arranged from June to September, and the national finals will be held in the middle and late October.

　　"5" is five activities in the same period, including: First, the "Youth Red Dream Tour" was held. The second is to hold a series of activities on the 21st Century Maritime Silk Road. Establish the 21st Century Maritime Silk Road University Alliance and hold the Belt and Road University Presidents’ Innovation and Entrepreneurship Education Forum to promote extensive and pragmatic educational cooperation and exchanges among universities in countries and regions along the Belt and Road. The third is to hold the "College Student Maker Show". Xiamen University, the host school, has set up project exhibition area, project roadshow area, investment and financing docking area, cooperation signing area, exchange and sharing area, creative product experience area, etc., and carried out investment negotiation, innovation and entrepreneurship achievement exhibition, team roadshow and other activities to provide open participation opportunities for all parties. The fourth is to hold a dialogue between outstanding entrepreneurs and college entrepreneurs in the 40 years of reform and opening up. Invite influential entrepreneurs, investors, industry leaders and technical experts who have emerged in the past 40 years of reform and opening up to talk with college entrepreneurs, share successful experiences and help college students grow and develop. The fifth is to hold a docking tour of outstanding projects in the competition. In 2018, during the "Digital China" Construction Summit, the 22nd China International Fair for Investment and Trade and the finals of the competition, special zones will be set up to carry out excellent project exhibition and exchange, investment and financing negotiation and docking activities, and further promote the transformation and application of the results of the competition. Implement the landing plan of international outstanding innovation and entrepreneurship projects, hold a joint exhibition between local governments and dual-innovation projects, and promote high-quality projects with high technology content, great market potential, good social benefits and obvious investment value to settle in China.

　　Compared with previous events, this year’s competition has also added three new contents. First, the "Youth Red Dream Tour" track has been added. The events participating in this track must be the events participating in the "Youth Red Dream Tour"; Projects participating in the "Youth Red Dream Tour" can choose to participate in the main track or the "Youth Red Dream Tour" track competition (but only one track can be selected). The second is to add awards. The number of events that entered the national finals on the main track increased from 120 to 150, and the number of gold medals increased from 30 to 50, and the number of silver medals increased from 90 to 100. The newly-added "Youth Red Dream Tour" track has 10 gold prizes, 30 silver prizes, 160 bronze prizes, 20 collective prizes in colleges and universities, 8 provincial and municipal outstanding organization prizes and several individual prizes. In addition, international track awards and Hong Kong, Macao and Taiwan project awards have also increased. The third is to set up a "Discipline and Supervision Committee" to supervise the organization and evaluation of the competition and the relevant work of the co-organizers, create a good atmosphere, and ensure that the competition is fair, just and open.

　　It is reported that since its establishment in 2015, the China "internet plus" University Student Innovation and Entrepreneurship Competition has accumulated 2.25 million university students and 550,000 teams to participate, and a large number of high-quality projects with high technology content, great market potential and good social benefits have emerged, showing the energetic and uplifting style of contemporary young university students. It has become the largest and most influential university student innovation and entrepreneurship event in China, and has also begun to become a beautiful landscape of international higher education.

Since its debut, the discussion about Song PLUS DM-i has been endless: the first SUV model equipped with DM-i super hybrid system, and the "dragon beard shape" with the same origin as Han …… With its official listing, its attention has soared again and again, so can Song PLUS DM-i meet the expectations of consumers? Today, let’s have a try.

Wide body and low body lead the trend, and the exclusive design of new energy is well received.

Evaluating an SUV model, high value is definitely a plus item. Song PLUS DM-i extended the design language of Dragon Face 3.0, and the front face design of "Eight-faced Dragons" matched with the rhythmic front grille of lattice scales, which was exquisite and domineering, highlighting the exclusive design of new energy vehicles; The LED light group has been upgraded, the fog light area has a sharp edge shape, and the turn signal is also integrated into the headlights; The wide-body and low-lying styling design and the long wheelbase of 2765mm not only make it the most fashionable SUV in the market, but also the largest SUV in its class. The overall design is closer to the current hot-selling BYD Han DM, which has attracted a crowd before departure.

Entering the car, Song PLUS DM-i adopts the exclusive color scheme of Eclipse Blue+Sky Grey, where blue stands for "technology" and "quietness", and grey highlights "sense of space" and "lightweight". The fresh and elegant color scheme makes people fondle it and feel better. The multi-layer floating design makes the space more natural and clear.

In addition, the Song PLUS DM-i is equipped at the beginning. The whole system comes standard with 12.8-inch 8-core adaptive rotating suspension Pad, mobile phone NFC car key, Dirac 9 speaker intelligent music cockpit, OTA remote upgrade, 360 panoramic image of megapixels, 6 airbags in front and rear rows, VTOL 220V power output and other functions. The high-equipped model of this test drive is also equipped with seat ventilation and heating function. The friends who test drive together sighed, "You can’t go back after using it."

Generally speaking, Song PLUS DM-i not only inherits the outstanding quality of the fuel version, but also creates an exclusive aesthetic feeling of science and technology. It is fashionable in modeling, large in space, cool in sitting and high in configuration, which makes people unforgettable.

Super hybrid strong blessing, the whole test drive "calls" more than

This test drive is the top version of Song PLUS DM-i with a pure battery life of 110KM. It is equipped with three core technologies: Xiaoyun-plug-in special 1.5L high-efficiency engine, EHS electric hybrid system and DM-i super hybrid special power blade battery. The comprehensive power is 173kW, and the whole test process is full of surprises. The multiple advantages of "fast, smooth, static, stable and accurate" are deeply rooted in people’s hearts!

When driving in urban areas, you can feel that the power output of the Song PLUS DM-i is linear and direct, and the throttle response is crisp and neat. When the traffic jam starts, there is no delay, and the power response is comparable to that of pure electric vehicles. When trying to overtake and merge, you can feel generate with a steady stream of power by kicking down. Even high-speed overtaking is fast and steady, so you don’t have to worry about overtaking failure due to lack of power. The accelerated test has answered the doubts, and the actual measurement has reached 7.9s, which is 2-3s faster than that of the same class fuel vehicle. The power experience is completely the level of a 2.0T high-power engine, which is very popular!

During the test drive, thanks to the well-regulated EHS electric hybrid system, the Song PLUS DM-i is super smooth to drive, and there is no sense of frustration in the shift of traditional fuel vehicles at all. The whole vehicle gives people a sense of calmness, and it drives like a pure electric vehicle, which is popular with people!

It is worth mentioning that even if you gallop on the highway with a speed of 100km/h, the noise transmitted into the car is very small, and the communication between the front and rear rows is very smooth, so there is no need to "pull your voice" at all. Song PLUS DM-i adopts double-layer sound insulation and heat insulation glass in the front row and front windshield. Through the acoustic package and seal design of the whole vehicle, it has achieved a high NVH level, which gives people the impression that it is equivalent to bringing its own "noise-reducing headphones" and is quiet in people’s hearts!

With multiple adjustments, the Song PLUS DM-i turns accurately and enjoys stable driving.

Previously, on the high speed, the Song PLUS DM-i felt like a medium-sized SUV, and the chassis had a calm performance. On the way to the test drive, we mistakenly entered a bumpy road, which made us experience the solid chassis adjustment of the Song PLUS DM-i in all directions. Song PLUS DM-i, which was personally operated by German chassis master Hans Kirk, was driving on the potholed road, and the shock was filtered very simply, with almost no unnecessary beating, and the overall performance was still firmly in the hearts of the people!

It is worth mentioning that Song PLUS DM-i has a profound knowledge in handling. The elk test passed the speed of ≥76km/h, and the whole vehicle not only has a small roll, but also has a sensitive and linear brake. In some U-turn sections, the minimum turning radius of 5.55 meters at the same level brings the pleasure of "passing through" and is popular!

In addition, after a long period of congestion, the fuel consumption of Song PLUS DM-i is only 4.6L/100km.

, super mixing is more and more blocked!

It is no exaggeration to say that after five minutes of test drive, you can experience the five extrasensory performances of Song PLUS DM-i, which are fast, smooth, quiet, stable and accurate. In addition, all departments of Song PLUS DM-i can enjoy the preferential policies of exemption from purchase tax and unlimited access to green cards, and have introduced the three-electric lifetime warranty for non-operating vehicles (the first owner) and the six-year or 150,000-kilometer vehicle warranty, which eliminates the worries of car use and further stimulates multiple advantages. In the future, what wonderful story will Song PLUS DM-i write about "the world’s first wide-body super hybrid SUV"? Let’s pay attention together.

Fast Technology reported on May 14th that Gary Black, a well-known Tesla investor and future fund management partner, released the data released by YipitDate, a credit card data provider.

The data shows that,Although Tesla American car owners experienced the FSD service for free during the trial period, only 2% car owners chose to continue to subscribe after the trial period ended, far below Blake’s expectation of 6%.

Blake also reminded that because the sample size is only 3,500, it may not fully reflect the wishes of Tesla owners. It is suggested that Tesla deeply analyze the reasons for the low acceptance rate, whether it is related to the added value of services or the pricing of 99 US dollars/month.

It is understood that Tesla’s self-driving products are divided into three levels:Basic AP(Autopilot), enhanced assisted driving EAP(Enhanced Autopilot), and the highest level FSD.

At present, AP is provided free of charge in China, and EAP costs RMB 32,000.The price of FSD in North America is $15,000 or $199 per month, and its functions include navigation-assisted driving, automatic lane change and automatic parking.

Since the FSD v12 version, Tesla has introduced the "end-to-end neural network", which controls cars by neural networks instead of traditional programming codes, and is praised by Musk as an innovation of "changing the rules of the game".

He predicted that,FSD will be updated every two weeks, and 26 version iterations will be realized every year, bringing 78 major improvements, which indicates a significant improvement in the security and functionality of FSD.

Original title: Shandong builds "Safe Spring Festival travel rush, Convenient Spring Festival travel rush and Warm Spring Festival travel rush" to ensure people’s safe, convenient and comfortable travel.

Source: Public Network

Original title: Shandong builds "Safe Spring Festival travel rush, Convenient Spring Festival travel rush and Warm Spring Festival travel rush" to ensure people’s safe, convenient and comfortable travel.

Source: Public Network

Public Network reporter Yan Xiaohui reports from Jinan

On January 26th, Shandong Provincial Department of Transportation held a press conference of Spring Festival travel rush in 2024 to introduce the situation and work arrangement of Spring Festival travel rush in 2024 in Shandong Province.

Spring Festival travel rush officially starts today and ends on March 5th, 15 days before the festival and 25 days after the festival, totaling 40 days. This year’s Spring Festival is the first Spring Festival after the epidemic has turned smoothly. The Spring Festival holiday has been increased from 7 days to 8 days. At the same time, the state also encourages all units to arrange employees to take a break on New Year’s Eve, which can add up to a long holiday of 9 days. Policies to promote the consumption of cultural tourism are being introduced all over the country, and our province will also launch a series of activities such as "friendly shandong New Year’s Celebration". The cultural tourism market is heating up, the masses have a strong desire to travel, and the flow of family visits and tourism will increase substantially. It is expected that the cross-regional personnel flow will reach a record high The Ministry of Transport has made it clear that expressways will be free for 9 days during the Spring Festival holiday. It is estimated that the traffic volume of self-driving passenger cars on expressways in Spring Festival travel rush will exceed 60 million, reaching a record high. The traffic volume of expressways will run at a high level, and the traffic pressure will increase compared with previous years. In terms of passenger flow of traditional commercial transportation, it will reach about 48 million passengers, and it will also be restored to the level before the epidemic, so sufficient transportation capacity has been prepared. However, high-speed rail and civil aviation may still have short-term shortage of transportation capacity in hot routes and hot areas during peak hours. During the period of Spring Festival travel rush, the passenger and cargo flow increased, and the bad weather was prone to occur, so Spring Festival travel rush Baotong was under certain pressure to ensure smooth supply and safe travel.

The 40-day period in Spring Festival travel rush is the period of the largest personnel flow and the most concentrated travel, which is related to the vital interests of the people. The CPC Central Committee, the State Council, the provincial party committee and the provincial government attach great importance to Spring Festival travel rush’s work, and demand that the transportation service guarantee and production safety be well coordinated to ensure the safety, order and warmth of Spring Festival travel rush. In order to do a good job in organizing and guaranteeing the work in Spring Festival travel rush this year, the provincial government established the working mechanism of Spring Festival travel rush in Shandong Province in 2024 to coordinate and organize the work in Spring Festival travel rush. The Provincial Department of Transportation took the lead in formulating the "Work Organization Guarantee Scheme for Spring Festival travel rush in the Province" and supporting measures. On January 24th, the provincial government held a special meeting to emphasize Spring Festival travel rush and the work of safety in production.

Wang Guangpeng, director of the Transportation Management Department of Shandong Provincial Department of Transportation, said that the Provincial Department of Transportation will strengthen coordination and linkage with all members of Spring Festival travel rush’s working mechanism, adhere to the people first and life first, and strive to create a "safe Spring Festival travel rush, convenient Spring Festival travel rush and warm Spring Festival travel rush" to ensure the safe, convenient and comfortable travel of the broad masses of people and ensure the smooth and orderly operation of key production and living materials.

Wang Guangpeng gave a briefing on the preparations for Spring Festival travel rush in 2024:

Improve the travel service experience in Spring Festival travel rush. First, strengthen the optimization of transportation organization.In view of the booming tourism market this year, the transportation capacity of key tourist areas and scenic spots will be increased, and transport enterprises will be guided to operate special tourist lines, through trains and customized passenger transport to meet the travel needs of tourists through multiple channels. High-speed rail and civil aviation will also "run at full speed" to encrypt the number of flights and flights. In addition, rural areas are also places where travelers gather during the Spring Festival, and we will also urge the rural passenger transport capacity to be put into operation.The second is to strengthen the self-driving service guarantee.In view of the strong demand for self-driving travel in Spring Festival travel rush, the Provincial Department of Transportation organized the theme activity of "Warm Way Home" in the expressway service area throughout the province, with the theme of "Happy Service Area Tesco New Year Festival" to create a festive atmosphere, improve service quality and display a civilized image. At the same time, through the highway variable information board, traffic broadcast, WeChat, Weibo and other means, the road conditions and various service information will be updated in time to provide "accompanying" services for the public.The third is to do a good job in travel services for key groups.In-depth development of Spring Festival travel rush’s "full love journey" activities, implementation of Spring Festival travel rush’s voluntary service "Warm Winter Action", organization of volunteers focusing on guidance and consultation, ticketing assistance, civilized travel and the elderly, the disabled, minors and other groups to provide accurate and professional services. For migrant workers returning to their hometowns and returning to work, students will be instructed to carry out "point-to-point" transportation services in a timely manner according to their needs. At the same time, we will fully implement the travel priority policies for military personnel, firefighters and rescuers, and open up a "green channel."The fourth is to improve the transportation connection.Reasonable arrangement of bus and tram, urban rail transit, taxis and other transport capacity and bus stations, railway stations, airports, docks and other transport hubs, to ensure the connection of passengers such as passenger trains, night arrival flights and passenger ships.

Do a good job in safety production in Spring Festival travel rush.Resolutely carry out safety production throughout the whole process and every link of Spring Festival travel rush’s work, so as to ensure people’s safe and healthy travel.First, strengthen the implementation of the Spring Festival travel rush safety responsibility system.In accordance with the requirements of "three management and three musts", strengthen the leadership of local governments, compact the regulatory responsibilities of departments and the main responsibilities of enterprises, pay close attention to the implementation of various preventive measures for production safety in Spring Festival travel rush, strengthen safety training and warning education for all employees, and resolutely build a security line.The second is to strengthen the whole process of investigation and inspection.Thoroughly carry out a thorough investigation of hidden dangers, effectively solve the hidden dangers that affect Spring Festival travel rush’s security before Spring Festival travel rush, and resolutely put an end to the "sick" operation of means of transport and facilities. For 40 days, Spring Festival travel rush continuously carried out investigation and rectification of potential risks and self-examination and spot checks to ensure the safety and order of all links in Spring Festival travel rush.The third is to strengthen the supervision of key areas.The key areas and parts of Spring Festival travel rush will be included in the scope of key control, and measures such as notification, interview, administrative punishment and credit punishment will be fully utilized to implement the whole process of production safety supervision.The fourth is to improve the safety emergency response capability.Strengthen the monitoring of severe weather and establish a mechanism for rapid meteorological notification and linkage response. Strengthen the reserve of emergency transport capacity, emergency personnel, emergency materials and other elements, make emergency plans in various fields, and start emergency response in time for emergencies to avoid large-scale and long-term detention of personnel and vehicles.

Ensure smooth and efficient traffic operation. First, strengthen operation monitoring and unblocking.In advance, carry out investigation on the congested road sections and toll stations in Spring Festival travel rush, formulate diversion and bypass schemes, strengthen dynamic monitoring of road network operation and joint logistics linkage among departments, and ensure the smooth operation of important infrastructure.The second is to strengthen the operation and management of expressways.Supervise the service area to do a good job in service management such as refueling, charging, dining and going to the toilet, so as to ensure adequate supply of goods, clean and tidy environment, convenient and comfortable service and safe and reliable facilities. Strictly implement the free passage policy and the "green passage" policy for small passenger cars on major holidays to avoid long-term and long-distance queuing congestion. Here, I also remind the car owners and friends that the free passage time of the expressway is based on the time when the vehicle leaves the exit toll lane. There is no need to stay at the entrance and wait for the free time to start. If the free time is coming to an end, you can drive out of the expressway nearby and then drive into the expressway to reach your destination. You only need to pay the remaining travel expenses.The third is to ensure the transportation of key materials.We will spare no effort to ensure the efficient operation of trunk transportation, collection and distribution of key materials such as energy, grain, foreign trade and agricultural materials, and do a good job in giving priority and convenient access to transportation vehicles for daily necessities such as vegetables, fruits, meat and poultry, eggs and milk, and guide and support logistics and express delivery enterprises to maintain normal operation during their stay in Spring Festival travel rush to meet the basic delivery service requirements during the Spring Festival.

1905 movie network news A few days ago, the fantasy adventure animated film exposed a feature film, in which the protagonist Muzili and his family were having a family "night chat", and then Muzili went to its "secret passage" … … As the first animated co-production in China and New Zealand, The Legend of the Erect Elephant has cross-cultural characteristics and milestone significance. The film focuses on family affection and fantasy adventure, bringing a vivid growth education lesson for adults and children, and it is the best choice to accompany children into the cinema in summer.

Animation restores the true feelings of life and pokes parents’ tears

The movie The Legend of the Erect Elephant tells that the Peach Chestnut Elephant is a higher creature with hands and feet, knows how to think, and has the same language ability as human beings, but it can’t get rid of the fate of being enslaved because of being cursed. However, by chance, the hero Muzili and his son Le Er went to an ancient cave full of mystery, and discovered the secret of the "Peach and Chestnut Elephant" family, and finally rose up and rebelled, bringing the family a story of freedom and liberation.

In the feature footage of this exposure, Muzili dragged herself back home and discussed the upcoming baby with his wife Bai Na. Muzili’s premonition of the child’s sex was frequently vomited by Bai Na, and the way they bickered was very funny. At this time, Le Er is playing with its chicks, so naughty that Muzili can’t help but sigh that one boy is enough. Muzili fell asleep after a hard day’s work, trying to keep up her spirits and continue to work the next day, but Le Er pestered her father to go to the "secret passage" with her. Muzili wanted to refuse Le Er, but was shocked by Le Er’s sentence "Guess what I would do if I had hands". Driven by his wife’s encouragement and son’s curiosity, he went to the direction of fireflies … … As soon as this clip came out, it poked the tears of parents. Many parents said that they didn’t expect an animated film to be so real!

Show the true portrayal of adults, and the topic of companionship leads to heated discussion in society.

The topic reflected behind this exposure has aroused deep thoughts from all walks of life. How long have you been away from your children because of work fatigue? Muzi Li in the film plows the fields every day, works for his master, and goes home at night with backache. He just wants to fall asleep and has no time to take care of his son’s dream, let alone accompany him. And isn’t this a true portrayal of contemporary adults? "996", "007" and "KPI" have become invisible shackles on adults. After a day’s work, they are exhausted, and sometimes their children have fallen asleep when they come home from work late at night. On the one hand, the pressure of making money for a living, on the other hand, the responsibility of raising children, coupled with the increasingly fierce involution, has weighed heavily on adults, and accompanying children has become a luxury.

However, accompanying children to grow up is a compulsory course for parents. It is difficult for children without parents to feel love and love life. In reality, we may see that some parents brush their mobile phones even if they have free time, and let tablets and mobile phones act as nannies for the baby; Some parents fill their children’s time with various interest classes, but they never know that their parents’ company can shape their children’s best interests; Although some parents make money day and night to make their children live a better life, they don’t know that while making money, they have already lost the best time to accompany their children in those years. Being busy should not be an excuse. How to accompany children and listen to their voices? I believe parents will find the answer in movies.

The film The Legend of the Erect Elephant will be released nationwide on July 30th. Companionship is the best gift parents give their children. This summer vacation, watch the story of the upright elephant with your children!

　　On the morning of August 10th, the Central Radio and Television General Station held the kick-off meeting of the 2021 Spring Festival Gala. Shen Haixiong, Vice Minister of Publicity Department of the Communist Party of China, Director and Editor-in-Chief of the Central Radio and Television General Station, announced the list of directors for the 2021 Spring Festival Gala. With the approval of higher authorities, Chen Linchun is the general director, and Xia Yu, Zou Wei and Zhao Yue are the deputy directors. This means that the Spring Festival Evening of the Year of the Ox has officially entered the preparatory stage. Jeikiy, a member of the editorial board of the Central Radio and Television General Station, presided over the meeting and made mobilization. Jiang Wenbo, Huang Chuanfang and Dong Weimin, the relevant leaders of the reception desk, attended.

　　"Spring Festival Gala is my name, because my name contains spring." Director Chen Linchun, who has participated in more than ten Spring Festival Galas, has always had special feelings and beliefs about the Spring Festival Gala. He was the general director of 2011 cctv spring festival gala in 2008 and the general producer of the Spring Festival Gala from 2017 to 2020.

　　"Spring Festival Gala" is not only a party, but also a feeling, the warmest companion on New Year’s Eve, and it is the wish of every "Spring Festival Gala" to make a new idea. Director Chen Linchun said that 2020 is an unusual year. Our country is firmly moving forward, and the people are United and bravely accepted the challenge. In this special period, every Chinese is looking forward to a reunion year, and it is still the expectation of the people of the whole country to celebrate the New Year. This mentality should be captured, and the people’s mood of expecting a better life should be grasped. This is indeed a big challenge for them, and every "Spring Festival Evening person" feels a great responsibility. Difficulties, pressures and the audience’s expectations for the Spring Festival Evening will run through the whole creative preparation process, which also encourages the Spring Festival Evening crew to produce a party that is "innocent of the times and loved by the audience" and presents unexpected surprises to the national audience.

　　"Spring Festival Evening is a national stage, which should be an open, inclusive and diversified stage", and innovation and change have always been the creative topic of director Xia Yu. She was the director of the seven Spring Festival Galas and Lantern Festival Galas in 2005, 2006, 2009, 2017, 2018, 2019 and 2020, and created Above the Waves, Youth Jumps, Confession Balloon, Best Stage and Happy Festival for the Spring Festival Gala with the spirit of integrity and innovation.

　　Director Zou Wei led the team to undertake the song and dance creation in the Spring Festival Gala in 2016. The songs "Snow Love", "How I Want to Tell You" and "Walking on the Well-off Road" won the outstanding works award of the 14th "Five One Projects" for spiritual civilization construction. He always has a sense of quality products, innovative spirit and the idea of integrating media in his program creation. During the fight against the COVID-19 epidemic, Zou Wei, as the general director Yun, produced The Most Beautiful Struggled Youth — — May 4th Special Program in 2020, the program broke through the bottleneck of "cloud production", and the presentation of remote recording and exquisite packaging triggered a hot discussion on the whole network.

　　Language programs have always been the focus of the audience’s concern, and it is not easy to sing this "highlight" well. "Every year, during the Spring Festival Gala, we hope that the audience can see themselves and their lives and have a real and cordial feeling." Director Zhao Yue was the director of language programs for the Spring Festival Gala from 2016 to 2020 for five consecutive years. The cross talk in 2016, My Wife in 2017, Advice in 2018, Here comes my son in 2019, Grandma and Mama in 2020, and other works that make the audience relish, all reflect the creative idea of "close to life and deepen the content" directed by Zhao Yue.

　　Since 1983, "Spring Festival Evening" has accompanied the people of China for thirty-eight years, and "watching the Spring Festival Evening" has gradually become an indispensable New Year custom for the people of the whole country. With the changes of the times, the "Spring Festival Evening" is also constantly inheriting and innovating. What will this year’s "Spring Festival Evening" look like? I look forward to the general director team to bring you bright answers.

　　Brief introduction of director group

　　Chen Linchun (General Director of 2021 Spring Festival Gala)

　　Deputy Director and Director of CCTV Large-scale Program Center of Central Radio and Television General Station

　　Related experience:

　　General director of CCTV Spring Festival Gala in 2008 and 2011.

　　·2017— Chief producer of CCTV Spring Festival Gala in 2020

　　Chief director of CCTV Lantern Festival in 2008

　　Xia Yu (Deputy Director of 2021 Spring Festival Gala)

　　Producer and director of CCTV large-scale program center of Central Radio and Television General Station

　　Related experience:

　　In 2005, 2006, 2009, 2017, 2018, 2019, 2020, the director of CCTV Spring Festival Galas, such as singing and dancing, magic and miscellaneous programs.

　　General Director of CCTV Lantern Festival in 2019

　　In 2005, 2006, 2009, 2017, 2018, 2020, the director of CCTV Lantern Festival, such as singing and dancing, magic and miscellaneous programs.

　　Director of Asian Cultural Carnival in 2019

　　Zou Wei (Deputy Director of 2021 Spring Festival Gala)

　　Director and producer of CCTV large-scale program center of Central Radio and Television General Station

　　Related experience:

　　Director of song and dance programs in 2016 CCTV Spring Festival Gala

　　Director of 2019 CCTV Spring Festival Gala, Changchun FAW Branch, Jilin Province

　　In 2019, "A New Era of Singing Songs — — General Director of CCTV New Year’s Eve Party in 2019

　　In 2020, the struggling youth is the most beautiful — — General Director of May 4th Special Program in 2020

　　General director of China Folk Song Conference in 2016 and 2017.

　　Zhao Yue (Deputy Director of the 2021 Spring Festival Gala)

　　Producer and director of CCTV large-scale program center of Central Radio and Television General Station

　　Related experience:

　　·2016— Director of Language Programs of CCTV Spring Festival Gala in 2020

　　Director of the First China Crosstalk Sketch Competition in 2018

　　Director of the 7th National TV Crosstalk Competition in 2014

Source | Medical Economic News

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What is the core logic of the adjustment of multinational pharmaceutical companies? Recently, less than a month after Peng Zhenke returned to Pfizer, he announced a drastic adjustment of the organizational structure of Pfizer China, which became the focus of the industry, and all the heads of six business divisions competed for posts. Combined with the organizational changes and adjustments of Roche Pharmaceuticals, Huizhi Pharmaceuticals and other companies some time ago, the focus of the industry has shifted to issues such as purchasing with quantity and how to deal with foreign pharmaceutical companies driven by medical insurance negotiations. 　　　

What is the core logic of the organizational structure adjustment of multinational pharmaceutical companies in the context of the changes in the pharmaceutical industry? How to treat the coping strategies of major companies? Is Pfizer’s competition for posts a big subversion of the existing employment rules in the industry? Let’s try to find the truth from the case analysis.　

01

Pfizer China replicates global architecture.

There are three main points of organizational change in China announced by Pfizer this time: First, six independent business divisions have been established, namely, hospital emergency, cancer, rare diseases, inflammation and immunity, vaccines and broad market. This setup is almost a replica of the company’s global structure in China. After the recent reorganization, Pfizer Global is divided into six business divisions: hospital emergency, oncology, rare diseases, inflammation and immunity, vaccines and internal medicine. The reason why Pfizer China has not only set up an internal medicine division is that the sales of corresponding products (mainly Ai Le Tuohe Changpei) in China are limited, which is not enough to support an independent division. The Broad Market Division has the characteristics of China, mainly covering the medical institutions in the county and even the lower market. Many multinational pharmaceutical companies, such as AstraZeneca and Sanofi, have proved the effectiveness of the strategy of Broad Market Division in practice. 　　　

Second, set up a strategic innovation department. This is also a continuation of Pfizer’s global strategy. The core of Pfizer’s global growth strategy is "Bold Moves", which consists of five parts: release of human potential, innovative drug research and development, transition to market model, digital victory (mainly digitalization of drug research and development) and guiding policy dialogue, that is, bold action strategy. The establishment of the Strategic Innovation Department is closely related to the strategy of market model transformation. The core of this strategy is to solve the problem of patients’ ability to pay, which is also the core mission of the Strategic Innovation Department. After Pfizer divested its original research drugs and business, it focused on innovative drugs, especially drugs for tumors and rare diseases. These drugs are extremely expensive, and solving the problem of patients’ ability to pay (medical insurance, commercial insurance, charitable funding, etc.) is an important guarantee for product quality. 　　　

Thirdly, the heads of the six business divisions that were not mentioned in the official website report but mentioned in many reports will all adopt the competitive employment system, and all employees who have served in Pfizer’s current position for more than 24 months can compete for employment without the prior approval of the superior manager. It is relatively common in domestic-funded enterprises that the heads of business departments compete for posts. Among them, the most famous case is that 7000 employees of Huawei resigned and re-competed for posts. This operation is very grounded and aims to activate the organizational potential. However, domestic pharmaceutical companies have hardly heard of any company taking this measure, and it is really admirable for Pfizer, as a multinational pharmaceutical company, to take this step. 　　　

Previously, only two divisions of Pfizer had corresponding leaders, namely, the general manager in charge of anti-infection business and the general manager in charge of tumor and rare diseases business. After the reorganization, the anti-infection business was transferred to the hospital emergency business, and the tumor and rare diseases business was split into two business divisions: tumor and rare diseases. As a result, the position of the boss of four major business divisions is empty. Such organizational restructuring will have little impact on Pfizer’s senior management team in China. As a very senior professional manager, Peng Zhenke has successively taken charge of Bristol-Myers Squibb China, Sanofi China and Sanofi Jianzan Europe, and is very familiar with China’s culture and market competition environment, and has sufficient leadership and cultural adaptability to promote such organizational changes. 　　　

However, this restructuring will inevitably weaken the roles of the chief operating officer and the vice president of marketing in the previous organizational structure. The chief operating officer set up by pharmaceutical companies is often trained as a presidential candidate. With the participation of Peng Zhenke and the establishment of the mechanism of six business divisions reporting directly to the president, the role of the chief operating officer has become subtle. At the same time, the positioning of the vice president of marketing in charge of cross-brand marketing strategy has also been split into various business divisions with the establishment of six business divisions, losing its independent value. The follow-up whereabouts of the two bosses are worthy of attention.　　

02

Huizhi embraces digitalization.

At the same time as Pfizer’s structural reform, it is also concerned about the new organizational structure of Roche Pharmaceutical and Huizhi not long ago. Roche set up a new product pipeline strategy team in China, reporting directly to the general manager of Roche Pharmaceuticals; Huizhizhe has set up two new teams, digital therapy and health management platform, both of which report directly to President Huizhi China. 　　　

These two adjustments are adjustments to functional departments, which are much smaller than those made by Pfizer China to directly adjust the business team. Of course, Huizhi China completed the reorganization of the business team structure at the beginning of the company’s establishment in 2020, and set up three major organizations: the hospital division, the retail division and the business division, with great moves. Huizhi is a merger of Puqiang, which was spun off from Pfizer, and Mailan, a generic drug giant. The major shareholder is still Pfizer. It can be seen from these strategic measures of organizational structure of Pfizer and Huizhi that although Pfizer has faced challenges in the pipeline of new drug research and development in recent years (in fact, all the shortcomings have been made up by the successful cooperation with BioNTech’s COVID-19 vaccine), the strategic height and execution ability of commercial organization operation are still beyond that of other pharmaceutical companies. 　　　

The core positioning of Roche’s new team is company strategy formulation, strategic insight and analysis, product excellent listing, disease field integration strategy and competitive information collection and analysis. The main line of these functions is to help Roche Pharmaceuticals communicate and connect with global product research and development, and help Roche China to better and faster introduce Roche’s global new products under the market changes that heavy products such as rituximab and trastuzumab for injection are gradually listed. 　　　

Huizhi’s initiatives are full of innovative exploration and embrace digitalization. Among all multinational pharmaceutical companies, Huizhi has the best conditions to explore digital innovation and transformation. Different from other mainstream pharmaceutical companies positioning innovative drugs, Huizhi sells generic drugs and original research drugs, and the profit margin of these products will be gradually compressed to a very small level. For enterprises, it is necessary to improve operational efficiency and user experience by means of digitalization. Huizhi has previously explored the path of cooperating with Yiduyun Internet Hospital by setting up the Internet Medical Division. After quick trial and error, it quickly adjusted its direction to more specific digital therapy and health management. For Huizhi, a multinational pharmaceutical company with talent advantages, as long as the strategic direction is unwavering, it will certainly find a pragmatic and feasible landing path.

03

Where is the core logic of transformation?

In recent years, under the impetus of national policies, quantity purchasing and medical insurance reform, the traditional business model of multinational pharmaceutical companies relying on original drugs is no longer feasible, and multinational pharmaceutical companies have also abandoned the lucky mentality that "the policy is just testing the water" at the beginning of the quantity purchasing policy. Except for a few enterprises that position original research drugs and generic drugs like Huizhi, most multinational pharmaceutical companies have clearly recognized the situation and firmly turned to the positioning of innovative drug development. Although the strategic direction is clear, the research and development of innovative drugs often takes ten years, and it takes several years for existing drugs to be introduced into the China market from all over the world. Strategic adjustment often lasts for several years, and turbulence in the adjustment process is inevitable. 　　　

For multinational pharmaceutical companies positioning innovative drugs, the impact of business structure adjustment is not great. The organizational structure model established by selling original research drugs as innovative drugs for many years is still feasible in the New Deal era. The mainstream structure is either a business division system that manages the market and sales, or a structure that separates the market from sales and sets up a separate marketing function. Both models have their rationality. The bosses of multinational pharmaceutical companies set the corresponding organizational structure according to people, time and situation, and adopt one of the two models, or a mixture or variant of the two models. 　　　

Then, the introduction of new products, market access, patient’s ability to pay and digital organizational capabilities have also become the most concerned organizational design areas of multinational pharmaceutical companies besides marketing and sales capabilities. Needless to say, the China product pipeline strategy team of Roche Pharmaceuticals is a typical case. Another case, for example, AstraZeneca set up a NPP(New Product Planning) team under the Ministry of Business, and some teams even gave NPP leaders the level of executive director, which shows the importance attached to new product introduction. 　　　

Whether the product can enter the national medical insurance and how to complete the product entering the hospital as soon as possible after entering the medical insurance has become the key to the volume of new products after listing. Therefore, it has become an organizational design favored by multinational pharmaceutical companies in recent years to open up cross-team government affairs, market access and even major customer teams. This is probably the background of the times when Bian Xin, who is in charge of market access, was able to take the helm of Roche Pharmaceuticals. In the past, this channel was only open to candidates who had been vice presidents of the business department. The importance of patients’ ability to pay is related to the fact that cancer drugs and rare diseases drugs have become the main research and development directions of innovative pharmaceutical companies. In addition to national medical insurance, how to build a multi-level medical security system through charitable projects and business insurance cooperation has become the key. However, at present, the ability to pay mainly depends on national medical insurance, while charitable donations mainly rely on cooperation with large foundations and associations. Many of these abilities are placed in government affairs or access-related teams. A few multinational pharmaceutical companies also have some positions in charge of commercial insurance, mainly in government affairs or access teams. Pfizer’s separate placement in the Strategic Innovation Department is a relatively innovative move. 　　　

Of course, digitalization is also an area that attracts more attention. Many companies, such as AstraZeneca, Sanofi, Merck, etc., have set up vice-president posts to take charge of digital related work. However, for multinational companies that locate innovative drugs, the direct help of digitalization to business is not as direct as the previous capabilities. Looking forward to the success of digital transformation in companies like Huizhi, it will provide more learning output for innovative pharmaceutical companies.

In today’s digital financial era, online banking has become an important channel for our daily financial transactions. However, sometimes we may face the limit of online bank transfer and need to adjust it to meet our own fund transaction needs. The following will give you a detailed introduction to the adjustment method of online bank transfer limit.

First of all, different banks may have different ways to adjust the online bank transfer limit, but it can usually be achieved through the following common ways:

1. Self-service adjustment of online banking: Most banks provide the function of adjusting the transfer limit on the online banking side. You can log in to personal online banking, and find the entrance to adjust the transfer limit in the relevant security settings or transfer setting options. Generally speaking, the system will guide you to carry out identity verification, such as entering SMS verification code, dynamic password, etc., to ensure that it is your own operation.

2. Mobile banking adjustment: Some banks’ mobile banking applications also support the adjustment of transfer limit. The operation process is similar to online banking. After logging in to mobile banking, you can find relevant functions in the settings or security center.

3. Go to the bank counter: If you are not familiar with the online operation, or the online channel of the bank can’t meet your adjustment needs, you can go to the bank counter with your valid ID card and bank card and apply to the staff for adjustment of the transfer limit. The staff will assist you with the relevant procedures and make adjustments for you according to your needs and bank regulations.

It should be noted that the bank sets the transfer limit for the sake of ensuring the safety of customers’ funds. When adjusting the transfer limit, you need to comprehensively consider your own capital use needs and risk tolerance. The following is a table comparison of online bank transfer limits and adjustment methods of some common banks for you:

In addition, different authentication methods will also affect the transfer limit. For example, using security authentication tools such as digital certificate and U shield can usually get a higher transfer limit. When adjusting the transfer limit, the bank may set the corresponding limit range for you according to the authentication method you choose.

In a word, understanding and mastering the adjustment method of online bank transfer limit can make you manage your personal funds more conveniently and efficiently. When making adjustments, be sure to ensure the security of your network environment and protect the personal information and account security.

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Deng Xiaoping has always believed that newspaper propaganda is an important leadership method. After he became a senior leader of the Party and the army, even though he didn’t personally create and edit newspapers and periodicals, he did not forget to pay attention to the development of newspapers and periodicals in the busy work of party affairs and military affairs, or led the creation of new newspapers and periodicals, or guided the propaganda of newspapers and periodicals, and wrote articles for newspapers and periodicals from time to time.

During the War of Resistance against Japanese Aggression period, Deng Xiaoping served as the deputy director of the Eighth Route Army Political Department and presided over the daily work of the Political Department. In the years of war and smoke, he paid great attention to the news propaganda, and proposed to strengthen the strength of reporters embedded in the army as much as possible, to "greatly strengthen the foreign propaganda work, and to reflect our real combat life to the international world, spread it to overseas Chinese and spread it to the rear area through literary and artistic works, reportage, news communication, photography and painting".

Deng Xiaoping also published articles such as Mobilizing Recruits and Political Work for Recruits in Frontline Weekly published by the General Political Department. After the publication of the Eighth Route Army Military and Political Magazine, the organ publication of the Eighth Route Army General Political Department, he also wrote important military and political writings for the magazine. In July 1940, Frontline Monthly, published by the Eighth Route Army Field Political Department, was founded, and he was one of the editorial boards of the magazine. In October 1943, Deng Xiaoping served as the acting secretary of the Northern Bureau of the Central Committee of the Communist Party of China, taking charge of the party and government work in the Shanxi-Hebei-Shandong-Henan border area, and the press industry in this area also developed vigorously. The more important newspapers are Xinhua Daily North China Edition (and Tainan Edition, Taihang Edition, Taiyue Edition, etc.), Shanxi-Hebei-Henan Daily, Hebei-Shandong-Henan Daily, Chinese Daily, Battlefield Weekly, etc., while there are more kinds of small newspapers issued by various organs, organizations, districts and counties, totaling about forty or fifty kinds. In terms of publications, there are as many as thirty or forty kinds.

Deng Xiaoping not only pays close attention to the propaganda work of newspapers and periodicals, but also publishes Two Fronts Behind the Enemy Lines and Mourning for Ding Si in Yan ‘an’s Liberation Daily, Liberation Weekly, Eighth Route Army Military and Political Magazine, Shanxi, Hebei, Shandong and Henan’s Xinhua Daily, North China Edition, Party Life, Anti-Japanese Battlefield and Chongqing’s Xinhua Daily and People Weekly.

In 1947, when he led the army to the Dabie Mountains, the living conditions of the troops were extremely difficult. Deng Xiaoping pointed out that the more difficult it was, the more we could not abandon the propaganda work. He believes that propaganda work is the biggest political work at present, an indispensable condition for uniting the majority of the people around our party and army, and a major means of arming the people’s minds. "Extensive use of all propaganda weapons (propaganda by propaganda teams, theatrical troupes, army commanders, government announcements, conferences, symposiums, lectures, art exhibitions, etc.) to publicize our ideas and policies and refute the rumors and deception of the enemy can occupy the ideological position and stabilize.

In the decisive stage of the War of Liberation, Deng Xiaoping and Liu Bocheng led their troops south, courageously and invincible, and successively liberated Nanjing, Shanghai and other big cities, and quickly published Nanjing Xinhua Daily and Shanghai Liberation Daily.

After the founding of New China, Deng Xiaoping directly led and planned the publication of party newspapers in Southwest China, especially in Sichuan Province. On November 23rd, 1949, the Central Committee of the Communist Party of China Southwest Bureau was established, and Deng Xiaoping became the first secretary. He handed the headline of Xinhua Daily, inscribed by President Mao Zedong, to the personnel who organized the newspaper of Southwest Bureau, and instructed them to March to Chongqing with the army. On November 30th, Chongqing was liberated. On December 10th, Southwest Xinhua Daily met its readers. At the end of December, in order to stabilize prices, he instructed Xinhua Daily to publish the discount units in Chongqing every day, so that the broad masses could know the quotations of oil, salt and rice. He not only gave instructions to the work of the newspaper many times, but also personally reviewed and revised the important speeches of the newspaper, and also reviewed and revised the manuscripts of many journalists. When reading the press release of the conference, he often crossed out his speech and said, "The news should be shorter."

On May 16, 1950, in the report of the Southwest News Work Conference, Deng Xiaoping elaborated on the importance, nature and tasks of news editing and publishing, and how to run newspapers well. This is his famous speech on news publishing. He pointed out: "publishing newspapers, broadcasting, publications and pamphlets, while closely integrating with practice and central tasks, is more effective, broader and more effective than other methods in implementing the leadership intention." He believes that newspaper propaganda has a special effect because of its wide range of radiation. "Holding a pen is the main method of leadership. Leading comrades should learn to hold a pen. Meeting is a kind of leadership method and necessary, but there are always a few people attending the meeting. Even if a big report is made, only a few hundred people will listen. Individual conversation is also a kind of leadership method, but it can only be’ individual’. The most extensive way to achieve leadership is to use a pen. Writing with a pen will spread widely, and after writing, the thoughts will be refined and more thorough. " In view of the fact that some leaders don’t attach importance to news work, Deng Xiaoping pointed out that the key to running a newspaper well lies in leaders’ attention: "There are three conditions for running a newspaper well, namely, combining reality, connecting with the masses, criticism and self-criticism. Without the leadership, these three articles will not work well, and newspapers will have no power and will easily become’ what is heard must be recorded’. " He encouraged, "Xinhua Daily has made progress recently." Emphasize that "the premise of running a newspaper well lies in leadership", and advocate leading comrades to write articles for newspapers in person and practice them. On October 1 of the same year,He published a short article "The Founding of the People’s Republic of China in Southwest China" in Xinhua Daily, and reviewed and summarized his work in the past year.

In 1953, Deng Xiaoping was transferred to the central government and became one of the main members of the first generation of the party’s leading collective. While busy, he reads a lot of newspapers every day and participates in reviewing important editorials of People’s Daily. In the sixties and seventies, he was overthrown twice and rose twice. Reading newspapers became one of his main sources of information.

After Deng Xiaoping’s third comeback in 1977, he became the core of the second generation of leading collective of the CPC Central Committee. He has a closer relationship with the newspaper. On May 11th, 1977, Guangming Daily published a famous article "Practice is the only criterion for testing truth". This epoch-making article has the clear support of Deng Xiaoping. The article wrote: "The criterion for testing truth can only be social practice." "The unity of theory and practice is one of the most basic principles of Marxism." Deng Xiaoping criticized the viewpoint of "two whatevers" for many times, and supported the discussion on the standard of truth in the newspaper … One stone stirred up a thousand waves. With the help of this immortal work in the influential and authoritative Central Party newspaper, Deng Xiaoping set off a wave of theory and practice of "emancipating the mind and seeking truth from facts", and the great liberation of thought gave birth to great changes in reform and opening up.

Later, Deng Xiaoping repeatedly emphasized that "our party’s newspapers and periodicals should become the ideological center of national stability and unity" and demanded that "party newspapers and periodicals must unconditionally publicize the party’s ideas". (Meng Hong)

(Excerpted from A Survey of Party History)

Gaoxin Retail, the parent company of this well-known retail enterprise, recently released the financial year 2024 performance report, which shows that the company is facing enormous challenges. In the fiscal year ending March 31, although the revenue reached 72.567 billion yuan, it decreased by 13.3% year-on-year. What is more striking is that the net profit returned to the mother recorded a huge loss of 1.668 billion yuan. RT Mart, as a star brand of Gaoxin Retail, had a brilliant retail legend in its development. Since landing in China in 1997, it took only 12 years to reach the peak of the retail industry in mainland China, and won wide acclaim from consumers with the record of not closing a store for 19 consecutive years. However, times have changed, and Gaoxin Retail pointed out in the performance warning that factors such as store losses, asset impairment and goodwill impairment, together with changes in customer consumption habits, have led to the current predicament. According to statistics, since the beginning of 2023, at least 13 RT Mart stores have closed for various reasons.

In the face of difficulties, Gaoxin retail executives did not flinch. Chairman Huang Mingduan stressed that the company’s primary task is to increase revenue and reduce costs, turn losses into profits, adhere to the essence of retail, and return to the original intention of creating value for customers. The joining of the new executive director and CEO, Shen Hui, indicates that the company is actively adjusting its strategy and rebuilding market confidence, with the goal of making RT Mart regain its growth momentum.

Looking back, since it was acquired by Alibaba in 2017, the performance of Gaoxin Retail has fluctuated significantly, especially in the context of the impact of e-commerce and the rapid evolution of retail formats, the traditional hypermarket model in RT Mart has encountered severe challenges. Although Alibaba helped its online transformation, the effect did not meet expectations, which aggravated the financial pressure. At present, RT Mart is seeking a breakthrough in transformation through innovation of business format, renovation of stores and strengthening of online services.

The whole retail industry is also actively exploring ways to change, including developing discount formats, improving shopping experience, deepening community management and accelerating digital transformation to cope with the cold winter of the market. Yonghui Supermarket, Box Horse Fresh Life, CR Vanguard and other enterprises have adopted different strategies to show the self-help and innovation of industry giants.

Although the road ahead is still full of challenges, the resilience and innovative spirit of retail enterprises indicates that the industry is expected to usher in a turning point in constant adaptation and change.