The first exposure of the animation ＂Panda Mount Tai＂ predicts that Guofeng Aesthetics will create a giant panda IP.

1905 movie network news　With its round and budding appearance, the "national treasure" giant panda not only enjoys a high degree of nationality in China, but also enjoys great popularity overseas. The series of films released by DreamWorks have achieved excellent box office results in the world, which fully proves the development value of "Giant Panda IP".

Previously, there has never been a film creation featuring giant pandas in the domestic animation field. Now, there is finally a work that will make up for this gap: On July 19th, the launching ceremony of "Mount Tai, a panda from China" was held in Beijing, and the film will open a brand-new world of China’s national treasures around the story of the giant panda "Mount Tai".

At the launching ceremony, director Song Yuefeng, chief producer Jiang Wusheng, deputy general manager Huang Qunfei of Huaxia Film Distribution Co., Ltd. and national experts in the field of wildlife came to the scene to witness the first public appearance of the animated image of Mount Tai, and the first concept preview of the film was also exposed simultaneously.

In just a few tens of seconds of video, there are not many shots of Mount Tai, but the overall picture texture fully reflects the creative intention of the animation team to integrate traditional Chinese aesthetic ink elements with modern 3D animation technology. Compared with the Hollywood style of Kung Fu Panda, Mount Tai, a panda from China, will undoubtedly focus on the freehand oriental charm and deconstruct our panda IP with the beauty of national style.

Talking about this creation, Song Yuefeng said frankly that there was a lot of pressure: "Because Chinese people like pandas very much, we have high expectations for the creation (of this theme), and what we have to do is to exceed everyone’s expectations." Backed by China’s cultural soil, Song Yuefeng hopes and believes that he can use "I am a Panda from China, Mount Tai" to convey the strength and feelings different from those of animation creators in other countries. As an animation practitioner, he admits that he knows that many times the audience’s mood for Guo Man is "hate iron and not produce steel", and a sincere emotion is more important than a pursuit of so-called technology.

In the movie, the protagonist Taishan will start a journey to find himself in the jungle. In addition to the theme of "national style", Mount Tai, a panda from China, will be translated into more than 20 languages for overseas promotion in the future, and the image of the giant panda created by China people will be transmitted to the whole world.

After today’s launching ceremony, Mount Tai, a panda from China, will formally enter the stage of preparation and creation.