Sichuan businessmen celebrate the New Year： brand Sichuan in the world.

New Year only deepens my longing. No matter where you are, during festivals, the taste of your hometown always haunts the hearts of countless people in China. For Sichuan businessmen who travel far away from their native land or come from afar to be alone in a foreign land, the Sichuan flavor in the annual flavor is even more a feeling that they can’t give up.

This year’s Spring Festival, some Sichuan businessmen went abroad to spend the Spring Festival, but they did not forget to bring Sichuan food and Sichuan wine to make an authentic Sichuan-style New Year’s Eve dinner in other places. Some people return to their hometown, and they don’t forget to bring some Sichuan sausages and pieces of bacon to share the delicious Sichuan food with their relatives in their hometown. To this end, the cover news-Huaxi Dushi Bao launched a special planning column of "Sichuan businessmen celebrate the New Year", inviting many well-known Sichuan businessmen to share their stories of the year and share the festive season with readers.

A. Tong Enwen, Chairman of Jule: I was in Singapore with my daughter and son-in-law.

This year’s Spring Festival is the 69th Spring Festival in the life of Tong Enwen, the chairman of Jule. This Spring Festival, he went to Singapore to reunite with his daughter and son-in-law. During the sixty-nine Spring Festival, Tong Enwen spent a carefree childhood, a young man in difficult times, and since the reform and opening up, the Spring Festival in each period has unique memories. As for this seventy years of age entrepreneur who has experienced ups and downs in his life, he has become accustomed to the vagaries of time or space, and only the feeling of "thinking twice about his family during the festive season" is hard to give up.

How to spend the Spring Festival in the Year of Rooster?

Go to Singapore for family reunion and give 800 yuan a red envelope to her granddaughter.

On the 29th of New Year’s Day, Tong Enwen, Chairman of Chengdu Jule, appeared at the annual meeting of the company on time. After celebrating the Spring Festival with the employees of the company and awarding prizes, Tong Enwen went home to pack his bags and prepare to leave. This year, he will spend the Spring Festival with his daughter and son-in-law in Singapore thousands of miles away.

In Tong Enwen’s view, the Spring Festival in recent 30 years, starting from the reform and opening up, is a witness to the earth-shaking changes that have taken place in China. Not only televisions, refrigerators, washing machines, but even cars have entered ordinary families. All kinds of supermarkets and hypermarkets have a dazzling array of new year’s goods. All kinds of electronic toys that children play during the Spring Festival are beyond the comprehension of adults.

In Tong Enwen’s family, the form of Chinese New Year for more than 30 years is the same as that of all ordinary families in China. It is a complete Spring Festival to watch the Spring Festival Gala after dinner and then give a red envelope to my little granddaughter. However, although he is the chairman of a large enterprise like Jule, the red envelope given by Tong Enwen to his little granddaughter is not too big, only 800 yuan is included.

However, on such a beautiful day, Tong Enwen still can’t help but think back to the scenes about the Spring Festival in the past years. The white-haired old mother queued up for a long time and happily brought back a Sichuan style pork from the canteen. The old father who likes pasta saw the smiling face that jiaozi ate during the Chinese New Year, just like yesterday.

It’s just that the child wants to raise and the relatives are not there. There is nothing more painful than this. I miss my family more often during the festive season, so during the Spring Festival, in fact, Tong Enwen wants to ask: Father and mother, have you been in heaven for a year?

When I was young, the Spring Festival was the most unforgettable.

Every household buys a rooster and sits around the stove.

Although the Spring Festival after the reform and opening up is so beautiful, the Spring Festival before that is the eternity in Tong Enwen’s memory. In the sixties and seventies, Tong Enwen, who had grown into a teenager, moved to Chengdu with his parents’ work. In his impression, at that time, the supply of materials was extremely poor, and non-staple food, tobacco, alcohol and cloth were all supplied by ticket. At that time, the Spring Festival was also branded with a distinctive mark of the times.

"Because there are so many kinds of tickets, in addition to food stamps and cloth tickets, the government also issues a number ticket to every household." Tong Enwen recalled that the No.1 ticket was compiled from 1, and a notice was issued on holidays. With a certain ticket, two packs of cigarettes were supplied, and a certain ticket was supplied with one or two peppers, etc., so you have to take the ticket first before the Chinese New Year and go to the store to see the notice and buy it back, otherwise it will be invalid when it expires.

However, at that time, fortunately, the free market was not banned in Sichuan, so you can still buy some eggs, meat and live chickens and ducks before going to the suburbs for the Spring Festival. Tong Enwen also revealed a trick to buy chicken at that time, that is, you must buy a rooster. Because cocks don’t lay eggs, farmers should sell all the cocks except those reserved for breeding as soon as possible, so cocks are often tender and delicious in cold salad. If you buy a hen, it will be unlucky if you buy an old hen that doesn’t lay eggs and can’t bite for a long time.

However, every household buys a rooster, which creates another "spectacle". Because there was no refrigerator at that time, cocks had to be kept until the year before they were killed. So every year before dawn, the cocks of every family in the city will crow endlessly, one after another.

After dinner, there was no TV or movie, and Tong Enwen’s whole family sat around the stove, blowing all over the place. Until I go to bed at night, there are many people and few rooms, and even the floor is crowded with people. "Mother is still urging me to close the window to prevent thieves from coming in, but I don’t know who will answer, and he will fall on my head as soon as he comes in!" Tong Enwen said that the scenes of that scene at that time were the eternity in his memory.

Childhood Spring Festival memory

My brother encouraged me to steal snacks and was caught by my parents.

If we go back, the Spring Festival in the early days of liberation is very different from the difficult times. Tong Enwen spent his childhood in Changsha, Hunan. Tong Enwen’s father, Tong Kai, was born in a noble Tong family in Ningxiang, Hunan Province. A few years after graduating from Harvard University in 1928, he returned to Hunan University to teach.

In Tong Enwen’s memory, although it was not long after liberation, Changsha’s urban style and customs were no different from those before liberation. At that time, his father was a professor at Hunan University and his mother was a music teacher in the nursery. Tong Enwen’s family was well-fed, but because all the boys at home were at school, they couldn’t buy new clothes and eat sweets and snacks until the Spring Festival.

When it comes to sweets and snacks, what impressed Tong Enwen most is that he once suffered from stealing food when he was a child. "Parents are forbidden to steal food, but a group of teenage boys can’t control it. You can take one, he walks by and steals one, and the dessert plate will be empty in a few minutes." For this reason, my mother had to put the cookie jar on the wardrobe at home and take it out to entertain the guests when they arrived. However, "there are policies on the top and countermeasures on the bottom", and the sly brothers sent the youngest child in the family, Tong Enwen, to steal snacks. "Because even if I catch it, I won’t be beaten for my sake."

Later, once Tong Enwen was standing on a high place, and his little hand had just reached into the biscuit barrel when his mother came back. His brothers fled in a hubbub, leaving him standing on the stool alone. In the face of parents, the young Tong Enwen naturally chose to be "frank and lenient". However, the more times I confess, the more annoyed my brothers. So once, I don’t know which brother burned the poker and asked him to pick it up. Tong Enwen was so hot that he cried, but his parents knew that it was the "good thing" done by his brothers, and a lesson was indispensable. "So when I was young, I understood that it is indispensable to harm people and prevent people!" Tong Enwen said.

B. Cao Shiru, Chairman of Hongqi Chain: Thailand does not forget Xiuchuan wine during the holidays.

Cao Shiru basks in Sichuan wine.

On the first day of the Lunar New Year, Cao Shiru, the chairman of Hongqi Chain, showed a video of taking the opportunity to travel far in Weibo, and then broadcast the sunrise live at the seaside at 7: 00 in the morning. Unfortunately, the dark clouds covered the rising sun, and Cao Shiru couldn’t help talking to the dark clouds from a distance on the Weibo, saying, "Blame the dark clouds, why did you disperse now?" However, the sunrise covered by dark clouds obviously failed to affect her good mood. The next day, Cao Shiru played a guessing game with netizens in a good mood. She took a photo of the courtyard and asked netizens to guess how many canaries were in the photo, and more generously revealed that her holiday location was in Thailand.

It is worth noting that as a Sichuan businessman, even in a foreign country, Cao Shiru did not forget to bring a little "Sichuan style" to accompany him for the New Year. During the Chinese New Year holiday, Cao Shiru took a photo of himself holding a bottle of Sichuan wine on the Weibo, and even more wittily said, "If you drink, you will drink Wuliangye, the famous wine in China, and the old kiln in Luzhou, and then you will walk together and never look back. Whoever turns back is a brick. "

C. Lv Jingang, Chairman of Huiji Food: Consigned several boxes of Sichuan-style Sanya to host Sichuan-style New Year’s Eve dinner.

Lv Jingang’s New Year’s Eve dinner.

Like many Sichuan families, Lu Jingang chose to spend the Spring Festival in warm Sanya this year. However, unlike ordinary families, several large boxes of luggage checked by Lu Jingang are filled with all kinds of Sichuan food ingredients and seasonings. Although people are in other places, the New Year’s Eve dinner has to be Sichuan food. Lu Jingang said that for this reason, all the raw materials of their family, from peppers and peppers to sausage and bacon, and even dried beans, were taken away from Sichuan and consigned to Hainan, just to make an authentic Sichuan-style New Year’s Eve dinner.

However, for Lu Jingang, what is more precious than Sichuan-style New Year’s Eve is the reunion with relatives. This Spring Festival in Sanya, Lu Jingang took his parents to spend the whole Spring Festival holiday. "In fact, I haven’t spent such a long time with my parents for many years." Lu Jingang said that such a reunion time made him cherish it.

D. Tang Yaohua, Chairman of WOWO Supermarket: Make a Shanghai-style New Year’s Eve dinner with Sichuan flavor and send a 5,000-yuan red envelope to the elders.

Tang Yaohua, who has worked hard in Sichuan for more than ten years, rushed back to his hometown of Shanghai for the Spring Festival on the Eve of the Rooster. Because of his career in Sichuan, Tang Yaohua actually spent the Spring Festival in Sichuan in recent years. However, with the elderly at home getting old, this year, after arranging all the affairs, Tang Yaohua returned to Shanghai to spend the Spring Festival with the elderly at home.

When you return to your hometown, you will have to cook a home-cooked New Year’s Eve dinner. After staying in Sichuan for more than ten years, Tang Yaohua also got used to the delicious and spicy Sichuan cuisine, so he added Sichuan sausage and bacon to his luggage. When he personally cooked his favorite hometown dish, vegetable rice, he changed the raw material Shanghai bacon into Sichuan sausage bacon. "Make it well received! My family says it’s delicious. " Tang Yaohua said happily.

In addition, Tang Yaohua also specially wrapped a big red envelope of 5,000 yuan for the elderly at home. "I can’t be with you at ordinary times. I always have to be filial during the New Year. Of course, it is the best way to spend the New Year by going home with the elderly. " Tang Yaohua said.

Cover News-Huaxi Dushi Bao reporter Zhao Yaru