Source: Nanzao. com
Drink good tea, Alpine Tea! On January 4th, Jean Tea Group released a brand-new product-Alpine Green Tea. Since ancient times, there has been a saying that "mountain clouds produce good tea", so that once the product concept of tea is launched, it will gain industry expectations.
It is reported that this product is jointly developed by Professor Liu Zhengquan, a well-known domestic tea expert, the State Key Laboratory of Tea Tree Biology and Resource Utilization of Anhui Agricultural University. The original leaf tea is selected from the ecological tea garden in Mengdingshan, Sichuan at an altitude of more than 1000 meters, and the national tea variety Zhongcha 108 is preferred. In terms of taste, it follows the flavor of fried tea in Tang and Song Dynasties, and chooses the process of steaming green and baking fire to make the taste less bitter and more sweet. Form a unique green tea flavor that makes tea alpine green tea; 100% original leaf tea extraction, 0 sugar, 0 calories, 0 fat, no essence, no preservatives, healthy and delicious, sweet and fresh, fragrant with rice flavor.
Natural and delicious, good tea comes from consumer demand.
In recent years, under the influence of the epidemic, the demand for tea has surged, and healthy and delicious tea drinks have become a new choice for consumers. They not only pursue natural flavor, but also delicious taste, and seek a "win-win" solution between the two. This puts forward new requirements for sugar-free tea drinks.
According to Mintel data, the sugar-free tea beverage market in China is developing rapidly. From 2014 to 2019, the market share of sugar-free tea beverage in China increased from 1.53% to 5.21%, and it is estimated that the market share of sugar-free tea beverage in China will increase to 12.29% in 2024.
Let tea have a keen insight into consumers’ demands, introduce new alpine green tea, restore the natural taste of tea on the basis of keeping the product with 0 sugar, 0 calories and 0 fat without adding essence and preservatives, and meet the needs of consumers for healthy, natural and delicious multi-component tea drinks.
Stick to quality and start from the source of good tea.
It was learned that this product was jointly developed by Jean Tea and Professor Liu Zhengquan, a well-known professor of tea science in China, the State Key Laboratory of Tea Biology and Resource Utilization of Anhui Agricultural University, and the tea raw material was selected from Zhongcha 108, a national tea variety in Mengding Mountain, Sichuan, with an altitude of more than 1000 meters.
Professor Liu Zhengquan, State Key Laboratory of Tea Biology and Resource Utilization, Anhui Agricultural University
Fan Zhen, a Song Dynasty man, said in Dong Zhai Chronicle: "The tea produced in Mengling area of Yazhou in Shu is the best." Cheng Qikun, a tea expert, believes that alpine tea has high aroma, strong taste and resistance to brewing. After drinking, the mouth and cheeks are fragrant and refreshing.
As the Millennium "Holy Land of Tea Culture", Mengding Mountain is shrouded in fog all year round, with a large temperature difference between day and night, which helps to accumulate tea polyphenols, theanine, minerals, aromatic substances, etc. Tea buds can remain fresh and green for a long time, creating a better tea soup. National excellent tea varieties+high altitude original ecological environment is a highlight that makes tea alpine green tea worth looking forward to.
The taste follows the flavor of Tang and Song dynasty fried tea. Using steaming+roasting technology, 100% original leaf tea extraction, aseptic cold filling production, and carefully controlling the extraction temperature and time, the tea soup can retain the color, aroma and taste of alpine tea to the greatest extent. Without sugar and essence, it is very fragrant, well-organized, mellow, naturally sweet and healthy, which is a good choice for young people to pursue quality and healthy life.
Ingenuity and persistence, casting healthy and good tea in China
Ingenuity is the insistence on quality, and it is the struggle and perfection of every link. It was learned that before the tea mountain series was updated, the finished products were overturned three times. After 2000+ man-hours and 100+ times of formula adjustment, we invited famous tea scholars, serious tea lovers and pure tea xiaobai, a total of 350+ people, polished the taste regardless of the cost, and conducted 280+ times of tasting and public testing, trying to capture the subtle differences between flavors, just to inherit a good cup of China tea.
It is worth mentioning that the packaging design of Chagaoshan series bottles inherits the traditional Chinese style and is jointly created by many industry masters. The word "mountain" was written by Ms. Qian Xiaocui, an independent calligraphy artist; The bottle shape was designed by Xiu Haoren, the former design director of LeTV Sports Industry, who won many international design awards such as Red Dot Award and GoodDesign. The illustration of bottle stickers was drawn by Pengjie Ouyang, a new generation leader of pen-and-ink painting in China. Focusing on China alpine tea, it presents the orthodox and authentic China tea culture with Chinese visual elements.
Good tea has its own height; Good tea has its own stress; Good tea has its own ingenuity; Let tea and alpine green tea be worthy of "fine products". It is reported that Jean Tea Alpine Green Tea will be fully launched on major e-commerce platforms, including Jean Tea Tmall, JD.COM official flagship store, Tik Tok, Youzan and Xiaohongshu, and the price is 6 yuan/bottle.