S7 finals, they all come to make trouble？ Malicious price increase, please explode in situ.
CCTV News:This is the first time that China has hosted a global competition of popular e-sports, and it is also the first time that the China team has met the challenge from the "strongmen" of various countries at home with the attention of countless fans. Half a year ago, the news that S7 League of Legends Finals settled in China made non-e-sports fans boil. For more than a month, Wuhan, Guangzhou, Shanghai and Beijing have attracted the attention of e-sports enthusiasts all over the world.
In this series, although the performance of the China team was not satisfactory, the fierce competitions made many fans around the world enjoy wonderful audio-visual feasts again and again. However, just before the China team finished the tournament, a discordant voice appeared in front of the fans: tickets for the S7 finals were hard to find, and the tickets in the hands of scalpers had been fried to 13,000 yuan.
The sky-high tickets we experienced in those years
As soon as the news came out, many fans expressed disappointment and dissatisfaction on the internet, and as the official online ticketing platform of the event, it became the target of public criticism and was pushed to the forefront of public opinion by netizens.
Image from netizen Weibo screenshot
In response to questions from netizens and fans, the platform published three articles in its official Weibo from October 25th to 27th, to the effect that "scalpers? It has nothing to do with us ","Can’t buy tickets online? Too many tickets have led to the system crash. Finally, I apologize to the netizens and fans through an article of less than 600 words.
As for whether it is true or not, consumers naturally have a steelyard in their hearts, and Xiaobian is undecided. However, counting the sky-high ticket events we have experienced over the years, consumers are miserable.
When the Korean group BIGBANG visited China in 2016, only a few lucky people were able to buy original tickets through normal channels, and most fans had to face the crazy rise of scalper tickets. At that time, someone laughed and said, just look at the seating area of BIGBANG tour tickets exposed in the circle of friends, and you can guess the degree of local tyrants of the other party.
In July 2016, Jay Chou’s concert caused a storm before it started. At that time, tickets were snapped up within 15 minutes before the name of the performance was determined, but then fans whined that they couldn’t get tickets, and scalpers even took the opportunity to drive up the ticket price. A VIP with an original price of 2,000 yuan actually shouted to 10,800 yuan.
In December, 2016, after a concert with the theme of "Faye Wong Fantasy Live 2016" was sold out, the ticket price of Faye Wong concert in the hands of scalpers rose all the way, from thousands to tens of thousands, even hundreds of thousands to millions, which was staggering.
… …
E-sports events and cultural performances are all important parts of China’s cultural industry. As far as the attribute of cultural noumenon is concerned, whether it is "spring snow" or "Xialiba people", people are all born equal before culture. From the law of industry, the market segmentation of cultural consumption is understandable. But the existence of "scalpers" and "sky-high tickets" is not only a malicious consumption of culture itself, but also a provocation to the benign operation of the cultural market. Like a cancer, it is not only bad for the development of cultural industry, but also magnifies the audience’s strong sense of division and class.
When can market supervision be implemented?
Of course, there are some market reasons for the emergence of sky-high tickets, but at present, it is more caused by the imperfect development of the cultural industry market.
According to statistics from institutions, in China, the average price of a ticket for a concert accounts for 17.24% of the per capita monthly GDP, compared with 1.81% in the United States, 3.11% in Japan and 2.87% in the United Kingdom. China concert ticket price is 7.5 times that of Europe and America. Compared with Hong Kong, mainland concert tickets will also be several times.
The huge market share and unsound operation mode make some domestic unscrupulous merchants feel profitable, and the incidents that the primary and secondary ticket markets collude to carry out "hunger marketing" to get high profits are often reported in newspapers. In this regard, in July this year, the Ministry of Culture issued the Notice on Regulating the Operating Order of the Ticket Market for Commercial Performances.
It is clear that:
The performance organizer shall entrust a qualified performance ticketing business unit to sell the corresponding tickets in addition to its own performance ticketing; Internet platform enterprises shall not provide services for institutions and individuals to resell tickets, buy and sell performance tickets or give tickets. In other words, tickets for future performances must be sold through official agency platforms, such as Barley, Yongle and Xishi District.
It is worth noting that the "Notice" requires performance organizers and ticketing business units to clearly mark the price, not to increase sales, and not to seize tickets, hoard tickets or speculate on tickets. The number of tickets for performances sold to the public in the market shall not be less than 70% of the audience approved by the public security department.
In addition, the "Notice" also proposes to encourage all localities to explore the implementation of real-name system management for ticket sales of key commercial performances.
However, as far as the current situation is concerned, the governance effect of the new regulations on "yellow cattle" is not ideal. Although the scalpers in the S7 finals are running at a loss, if the finals are "Chinese Derby", how many fans and netizens are cursing on the Internet because they can’t buy tickets?
Some people may say that cultural consumption is the business of the rich. However, seeing that we are about to build a well-off society, do we have to worry about a small ticket for a literary performance?