People’s livelihood investigation bureau

　　Editor’s note:

　　This is the People’s Livelihood Investigation Bureau, which has never been seen before, investigating the changes in people’s livelihood. Pay attention to what you want to pay attention to and what you don’t, and investigate what you want to see and what you don’t see.

　　Chinanews. com client Beijing, December 18 th:People’s livelihood investigation bureau: In 2018, the property market will take a "roller coaster". Should the regulation be loosened?

　　Reporter Qiu Yu

　　The nationwide hot air of buying a house has been blowing for more than three years, and finally it came to an abrupt end in the second half of 2018. Because of dissatisfaction with falling house prices, some local old owners smashed the sales offices of real estate enterprises.

　　"In 2018, the property market is like a roller coaster, and buying a house is more like a gamble." Someone is so ridiculous.

　　Ice and fire in the first half of the year

　　On May 7, 2018, Hangzhou Xuhui Baolong East Lake City opened its house selection. Although the location is 40 kilometers east of the bustling area of West Lake, it still attracts nearly 3,000 people to sign up, and 16 people grab a suite, with a winning rate of only 6%.

　　A 98-year-old grandmother was crowded in the crowd, and she successfully bought an 89-square-meter new house by lottery.

　　It is not uncommon for the whole family to buy a house through a thorough policy, just like a loving couple divorcing to buy a house. Due to the price limit policy, new houses in some cities are even cheaper than the surrounding second-hand houses. This temptation makes people firmly believe that buying is earning.

　　In the first half of 2018, Hangzhou, Xi ‘an, Chengdu, Changsha and other cities experienced the phenomenon that the winning rate of buying a house by lottery was less than 10%. The probability of buying a new house was similar to that of Henan and Shandong, the most populous provinces.

　　Some people even wonder if the era of "10,000 people shake the number" is really coming.

　　However, looking at the whole country, the property market during that period was like the weather in summer, where the drought died and the waterlogged place died.

　　Buyers in the second, third and fourth tier cities are still immersed in the expectation that buying a house will rise, while the first-tier cities have already woken up and the surrounding property market has even begun to slump.

　　In October 2018, Yanjiao "sold a street". A loaded tricycle was parked in front of the closed chain store. The owner of the car sat on the ground and buried his head deeply in his arms. Zhongxin.com reporter Qiu Yushe

　　In March 2018, He Yu and his wife took the down payment from their parents and spent 3.2 million yuan to buy a small two-bedroom apartment of 80 square meters on the edge of the Sixth Ring Road in Beijing.

　　Two years ago, He Yu took a fancy to a house with the same apartment type and the same area in the same community. The offer was only 2 million yuan, but the owner’s starting price rose by 100,000 yuan, and the young couple didn’t buy it in anger. Who thought that the house price would be put on the wings and go away?

　　Later, on March 17, 2017, Beijing’s so-called "strictest" new property market regulation policy fixed the highest historical transaction price of two-bedroom houses in this community at 3.9 million, and then slowly fell back to 3.2 million.

　　He Yu wasn’t sure whether he earned 700,000 yuan or lost 1.2 million yuan. The only thing he knows for sure is that,House prices are like a roller coaster. Originally, I wanted to buy a self-occupied house to live in peace, but it was like taking part in an adventurous gamble.

　　Looking back, fortunately, there is still time for Beijing to wake up gradually, while the property market around Beijing has directly fallen from a dream into another nightmare.

　　For example, Yanjiao, which is close to Beijing, introduced a series of purchase restriction policies in March, April and June in 2017, which drove Yanjiao property market into an ice cave. The house with one bedroom and one living room facing the northwest of Tianyang City in Yanjiao, the transaction price of chain home reached 31,000/square meter in March 2017, and only 15,000/square meter in September 2018, a drop of 50%.

　　"watershed" of the property market in the second half of the year

　　House prices fell like a mountain, and when they rose that year, they were like wild horses, and the reins of regulatory policies could not be pulled.

　　Since Beijing released this round of tightening property market regulation policy on September 30, 2016, the nationwide property market regulation has not stopped, and it reached its peak in 2018.

　　According to the report of China Academy of Social Sciences, since 2018, the real estate regulation and control policies have been continuously increased, and the number of real estate regulation and control in China has reached 405 times, up nearly 80% compared with the same period in 2017.Almost every day, a measure is introduced, setting a new record.

　　There are more and more patterns of regulation, from restrictions on purchases, prices, loans and sales to restrictions on divorce, new homes, companies and minors, to simultaneous renting and selling, with the intention of curbing all the signs of real estate speculation.

　　Finally, the turning point came on the last day of July 2018.

　　On this day, Politburo meeting of the Chinese Communist Party issued a clear regulatory signal: resolutely curb the rise in housing prices.

　　Sharp people immediately found that the new formulation lacked the word "too fast" compared with the "curbing the excessive rise in housing prices" proposed in the government work report in March 2017. If the expression "too fast" still has considerable room for flexible operation, then the new expression will no longer leave any room. If it can’t go up, it can’t go up.

　　Data Map: Workers operate excavators in a commercial housing construction site in Taiyuan, Shanxi. China News Service reporter Wei Liang photo

　　The warm wind came to an abrupt end and the house price finally fell!

　　According to data from RealData,The monthly listing price of 100 cities decreased month-on-month. From March to May, 2018, there were 19 cities per month, 25 cities in June and 19 cities in July, and it suddenly increased to 47 cities in August.

　　More and more properties are joining the ranks of price reduction. In September, Evergrande first offered a nationwide promotion discount, with 8.9% off for houses and 60% off for shops. A project in Taihe gives a big discount. If the purchaser buys the house in full, the house price will be given a 30% discount; Sunshine City started the "100 billion offensive" preferential purchase season, and formulated different price reduction strategies according to different regions.

　　It’s just that something unexpected happened.

　　It was once believed that the brick poured with reinforced concrete was the best tool to deal with inflation. Buyers couldn’t stand the drop in house prices and angrily threw bricks at the developers.

　　In October 2018, a sales office in Country Garden in Shangrao, Jiangxi Province was smashed because the developer reduced the price from 10,000 yuan/square meter to 7,000 yuan/square meter, which triggered a large number of old owners to defend their rights.

　　Some owners lost 200,000 to 300,000 yuan when their mortgage was not done, and some owners bought 5 suites, which was emotional. They shouted "check out", threw eggs at the sales office, collided with the door of the sales department and had physical conflicts with the security guards. Some people were dragged ten meters away and even trampled into the hospital during the process of defending their rights.

　　Hangzhou, Hefei and other places have also seen the phenomenon of owners besieging sales offices because of the price reduction of houses.

　　Some people ridiculed that on the National Day of 2016, many people went out to play and found that not only could they not afford a house, but even the qualification to buy a house was gone. On the National Day this year, many people went out to play and came back to find that not only were there more houses, but many sales offices were smashed.

　　Developers have a hard winter.

　　Developers can’t blame the people who buy houses for turning their faces. After all, the money people throw at the property market has made a large number of housing enterprises.

　　In the past two years, the market has been very good. Housing enterprises, large and small, have learned to set a small goal first. Large housing enterprises are rushing towards one trillion sales, and small housing enterprises in the corner have boldly shouted out the goal of one hundred billion.

　　We must know that the top three Country Garden, Vanke and Evergrande in 2017 had annual sales of only over 500 billion yuan.

　　But by 2018, the problem is coming.

　　With the deepening of the regulation of the property market and the promotion of deleveraging, the "financing difficulty" of housing enterprises has become a common problem. Bank credit has shrunk, the financing channel for land acquisition has been blocked, domestic bond issuance has been suspended, and the cost of overseas bond issuance and trust financing has risen.

　　For example, R&F Properties has failed to issue bonds four times in a row this year, so it has to fight for the breathing space of funds through equity issuance and other means.

　　Another example is Evergrande. In November, the annual interest rate of issuing bonds was as high as 13.75%, nearly twice as high as in the past, which shows how urgent the desire for funds is.

　　In addition to market financing, the source of funds is sales receipts. But in the case that the house is not easy to sell, the payment has also become a problem. To this end, some developers do not hesitate to operate illegally.

　　In October 2018, a salesperson in Peacock City, a subsidiary of Huaxia Happiness, said that in Dachang County around Beijing, people who are not qualified to buy houses can also buy ordinary houses. You need to pay the full amount, then hand over the house, and then transfer the ownership after the number of years of social security tax payment certificate is enough. But what if the property buyer pays the full amount but doesn’t get the property right of the house, and the money hits Shui Piao? Sales avoided talking about this.

　　In December 2018, a salesperson of a real estate for sale in Beijing revealed that the real estate supports down payment by stages, with half paid in the early stage and the rest paid after the year.

　　"At the end of the year, all developers are a routine, all sprinting tasks and speeding up payment." The salesperson said.

　　For housing enterprises, if they can’t get the money and the payment is slow, they can only lie in the dry pool of funds and wait for rescue. Coupled with the heavy debt, it is even more difficult to breathe.

　　In October 2018, Yanjiao sold a street, and there was no tenant outside several sales offices. Zhongxin. com reporter Qiu Yu

　　"In the first half of this year, the asset-liability ratio of housing enterprises reached 80% (red line). A few housing enterprises were unable to support the scale expansion of enterprises because of their high leverage ratio, which eventually led to cash flow break and debt default." Liu Zhifeng, president of China Real Estate Association, said.

　　Let’s take a look at R&F Properties. Its third quarter report in 2018 shows that interest-bearing liabilities are as high as 155.6 billion yuan. The book capital of about 6.3 billion yuan is not enough to cover the financial cost in the coming year.

　　According to the data of Evergrande Research Institute, in the first half of 2018, excluding private financing and loans from financial institutions, the balance of interest-bearing liabilities of real estate enterprises in China reached 19.2 trillion yuan, equivalent to a quarter of China’s GDP. The next four years will be the centralized payment period of debts, and the financial pressure of housing enterprises will continue to increase.

　　If the debt expansion in the upward period of the property market is a sharp weapon for overtaking in corners, then the debt expansion in the downward period is undoubtedly burying itself.

　　Not long ago, Vanke, a giant in the real estate industry, shouted the slogan of "live", which made peers tremble. Regardless of whether Vanke is crying or crying, if even Vanke with low debt and healthy cash flow can’t survive, how can a large number of small and medium-sized housing enterprises spend the winter?

　　Will regulation be loosened?

　　Another subtle change occurred in November 2018, and the financing of housing enterprises showed signs of recovery.

　　According to the statistics of the Central Plains Real Estate Research Center, in November, many real estate companies across the country were intensively approved to issue large-scale financing, with a total amount exceeding 100 billion. Dozens of housing enterprises such as Vanke, Poly, Sunshine City and Xincheng Holdings obtained financing through various forms.

　　Mortgage interest rates have also begun to "brake". Some bank mortgage interest rates in several first-and second-tier cities have been lowered, and the speed of lending has generally accelerated.

　　According to the latest report of Rong 360, in November, the average interest rate of the first home loan in China was 5.71%, which was the same as last month for the first time. Since 2017, the national first home loan interest rate has finally stopped.

　　Regulatory policies have also been significantly reduced. According to incomplete statistics, since November, local real estate control policies have been issued about 20 times, which is significantly lower than the previous average of 40 times per month.

　　Housing enterprises frequently get financing, mortgage interest rates are lowered, and regulatory policies are reduced. Can this be regarded as a harbinger of regulatory relaxation?

　　"The recent approval of housing enterprises to issue bonds has indeed improved, but it cannot be directly understood as regulation and relaxation."Zhang Bo, chief analyst of 58 Anjuke Real Estate Research Institute, said.

　　"First, there was a serious shortage of financing in the first three quarters, which triggered a sharp increase in financing pressure in the fourth quarter. Under the background that many housing enterprises had demand for development funds before and debt repayment pressure later, financing could only become more radical; Second, from the perspective of the state’s supervision of housing enterprises’ funds, there is no obvious signal of loosening. " He said.

　　Zhang Bo believes that the deep-seated reason for the downward adjustment of mortgage interest rate is not the relaxation of regulation. Judging from the timing and rhythm of the current downward adjustment of mortgage interest rate, it is directly related to the central bank’s repeated targeted cuts to required reserve ratios and the release of market liquidity in the second half of the year. There is still room for downward adjustment of interest rate in the future, especially the preferential interest rate for the first home loan is expected to continue to increase.

　　In terms of regulatory policies, Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that the obvious slowdown in house price increase is the main reason for the reduction of binding policies. However, although the control policy has bottomed out, it will still run at the bottom for some time.

　　"On July 31st this year, Politburo meeting of the Chinese Communist Party explicitly proposed to resolutely curb the rise in housing prices, which means that the regulation cannot change direction in three to five months, and it is a high probability event to last for about three quarters. Now that the regulatory policy has stabilized, it will not be overweight, but it will not relax for the time being. " Yang Hongxu, vice president of Yiju Real Estate Research Institute, said.

　　Many people care, how to go in the future?

　　The report released by the Chinese Academy of Social Sciences in December pointed out that a small adjustment of the real estate market next year is a high probability event.In the coming year, the upward pressure on the market in first-and second-tier cities as a whole will increase, and the future trend will be dominated by growth; The downward pressure on the market in third-and fourth-tier cities is increasing, and the inventory may increase again.

　　Looking back over the past 10 years, the national property market has experienced two sharp cooldowns, one in 2008, affected by the global financial crisis, and the other in 2014, due to the increasing downward pressure on the economy, but the two times were only short-term corrections in the general trend of rising house prices.

　　In 2018, it is the opening of the long-term downward channel of the property market, or the beginning of another short-term cycle of ups and downs. It may take five or ten years before we can see clearly. (End)

On January 10th.Prefabricated vegetable brand "After the opening of the first store of Tongjian Workshop in Beijing, Li Yingbo, the rotating CEO of Tongjian Technology, the parent company of the brand, disclosed in media interviews including interface news that since Tongjian Workshop began to recruit franchisees in January, it has accepted the signing of 2,500 interested franchisees, and it is expected to open 1-2 model stores in 15 cities before the Spring Festival.

Signing 2,500 intention franchisees means that Tongjian Workshop has inhaled 10,000 yuan of intention money, 20,000 yuan of brand management fee and 30,000 yuan of brand deposit from each franchisee (the deposit will be refunded at the end of the cooperation period).

Interface news was seen in the circle of friends of a recruiter in a tip workshop, and Liu Yiwei’s head was printed on Yi Labao propaganda paper. Liu Yiwei once hosted a cooking TV program and was also the chief product officer of Tip Tip Technology.

Tongjian Technology (Beijing) Co., Ltd., the main company of Tongjian Workshop, was established in August 2020. In August 2021, it launched the store’s business brand "Fun Faces" (later renamed "Fun Bayu"). In the same month, the company also completed the 550 million yuan Series A financing led by PCG Capital. The newly released tongue tip workshop is positioned by this company as a "new generation meal integrated solution provider".　

Li Yingbo told the interface news that with only a small amount of capital investment, franchisees can get 50% gross profit. In order to attract franchisees, the headquarters will provide large subsidies. Li Yingbo joined Tongue Technology in September, 2021. He once worked for Ogilvy & Mather, participated in the marketing subsidy wars in CAR Inc. and Luckin Coffee, and has rich practical experience in operating subsidies to win customers and social marketing.

"The most important thing in the single-store model is the number of new customers. We will support franchisees to find new customers quickly in their own way at the beginning of opening a store, such as borrowing communities and pushing places. When a franchisee develops a new customer offline and purchases more than 15 yuan, the headquarters will provide it with different subsidies between 7 and 15 yuan. Different cities have different levels and subsidies. For example, the subsidy for first-tier cities is 15 yuan. If franchisees find 2,000 new customers within two months, they can get a subsidy of 30,000 yuan. " Li Yingbo said.

According to the cost and investment calculated by Tongjian Technology for franchisees, take a class A stall store (with an area of 8-10 square meters) as an example, as long as there are 10 orders (the unit price of customers is about 50 yuan) every day, the balance of payments can be achieved. If Class A stores can attract 2,000 new customers, assuming that each new customer places an order once a month (the customer unit price is about 50 yuan), it means that the store has 67 orders every day on average, and the daily turnover is about 3,300 yuan, and the gross profit is 1,650 yuan.

Previously, a recruiter of Tongjian Workshop told the interface news that Tongjian Workshop has eight major city warehouses in China, which are located in Beijing, Nanjing, Xiamen, Shenzhen, Chongqing, Shenyang, Wuhan and Xi ‘an, and each region will be equipped with four "top chefs" to develop dishes and constantly update the menu. Every 50 franchisees have an operation manager, who is responsible for guidance, training and other affairs. Even novices can join to make money. If agents are introduced, there are other discounts.

It is worth noting that the subsidy war in Luckin Coffee’s early days will be copied to the practice of Tongjian Workshop, but the difference is that all the stores in Luckin Coffee in the early days were mainly direct stores, which required the brand to make real money investment, while Tongjian Workshop, which mainly developed and joined, needed more franchisees to bear the basic expenses such as stores and personnel. If you can’t get a stable passenger flow and keep attracting new customers to the store, franchisees will bear the losses.

Tip tip technology emphasizes that it is hoped that through the innovation of business model and the application of technology, the cost structure will be optimized, the customer experience will be subverted, and the pain point of consumers’ "cooking difficulty" will be fundamentally solved. Since March this year, Tongue Tip Workshop is also preparing to build momentum for brands and prefabricated dishes on platforms such as Xiaohongshu and Tik Tok.

But in fact, in the online and offline retail channels such as Ding Dong Shopping, Box Horse, Yonghui, there are already rich pre-processed ingredients, semi-finished dishes and instant pre-cooked dishes that can be purchased, and the next hour’s home service is quite mature. Such enterprises rely on algorithms and mature supply chains, which can predict the quantity of orders in advance, and the purchasing experience of consumers may not be worse than that of the tip workshop.

On January 14th, Interface News visited the store of Tongjian Workshop in Changying District of Beijing, which covers an area of about 50-60 square meters. The store is equipped with freezer, console and other equipment. The equipment on the console is convenient for the clerk to provide customers with tasting and demonstrating the cooking methods of the products. Because the new store has a 30% discount on the purchase of goods, it has attracted many customers to place orders.

Although the prefabricated dish is the current outlet, a prefabricated dish practitioner who did not want to be named told the interface news that the prefabricated dish is more satisfied with the needs of consumers. Compared with the same hot new tea track, the gross profit of tea products is more impressive. The actual business situation of the tongue tip workshop after landing remains to be seen.

As a reference, the financial report of Suzhou Weizhixiang, known as the "first stock of pre-cooked dishes", shows that as of December 31, 2020, there were 1,117 franchise stores with a sales amount of 320 million yuan. It is equivalent to the annual sales of a single store of 286,500 yuan, and the average monthly output of a single store is 23,900 yuan. According to the gross profit of 40%, the average monthly gross profit is only 9,560 yuan.

　　BEIJING, Beijing, December 14 (Lv Chunrong) Although the graduation season in 2016 is far away, there are still some graduates who are not in a hurry to find jobs, but choose to travel, stay at home with their parents and continue to wait for opportunities to start their own businesses. Nowadays, the phenomenon of "slow employment" of college graduates has become increasingly prominent, which has also attracted more social attention.

　　In this regard, Guo Sheng, CEO of Zhaopin, said in an interview with Zhongxin.com (WeChat WeChat official account: cns2012) that "slow employment" is not necessarily a bad thing. For some students, they can use this period of "slow employment" to increase their social experience and broaden their horizons. However, some experts oppose students’ "slow employment" and think that they should get employment as soon as possible and receive exercise.

　　Data map. China News Agency issued a photo of Libo

　　Phenomenon — —

　　It’s not that you can’t find a job, but the phenomenon of "slow employment" of graduates is outstanding.

　　"What are you suitable for after graduation?" Nowadays, such confusion exists in the hearts of many college students, and it also puzzles Jiang Li, who just left the campus this year.

　　Like many post-90s generation, Jiang Li has his own set of ideas on employment choice. Unable to find a satisfactory job and unwilling to find a job casually, he joined the "slow employment" group and chose to stay at home with his parents while slowly considering and planning his career.

　　At this time, as a senior member of the "slow employment" family, Liu Ying, a post-90 s girl, is internship in a public institution. Due to a well-off family, Liu Ying, who graduated for more than a year, had not been in a hurry to find a job before. Her main "job" was to review and take the civil service exam according to her parents’ wishes. However, due to repeated setbacks in recent civil service exams, she decided to find an internship first and then continue to take the civil service exam.

　　Although the situation is different, it is obvious that in recent years, like Jiang Li and Liu Ying, more and more graduates choose "slow employment".

　　According to media reports, by comparing the distribution ratio of unemployed people among college graduates from 2010 to 2014, MyCOS Research Institute, a third-party survey agency, found that in recent five years, the proportion of college students who are still unemployed after graduation for six months has gradually increased, and the phenomenon of "slow employment" has become more and more prominent. In addition, a big data report of graduation season released by an online platform in July this year showed that 52% of the post-95 generation chose to find a stable job, but the remaining 48% chose to avoid employment.

　　The picture shows a sea of job seekers at the job fair. China News Agency issued Fu Meibin photo

　　Reason — —

　　To escape from reality? Work is not ideal, rational search for development directionDominate the mainstream

　　"Slow employment" doesn’t mean no employment. So, what exactly do graduates choose "slow employment"? Some people believe that there are not only the influence of employment situation and employment structure, but also the change of employment concept of the younger generation.

　　Guo Sheng analyzed, "First, the real problem is that some students from universities and schools with poor qualifications failed to find good jobs, which led to his delay. Second, some people intend to study abroad, practice or try new things and develop hobbies. "

　　The 2015 Employment Report of College Students in China released last year conducted a survey on the graduates of 2014. The survey shows that the main reason for graduates to choose "slow employment" is "unable to find a satisfactory job", with 57.7% of respondents choosing; Secondly, the respondents hope to "rationally find the direction of development and are unwilling to be bound by specific work before finding the direction"; Once again, it is "preparing to start your own business". Reasons such as "going to the postgraduate entrance examination" and "wanting to be a freelancer" are also in the forefront.

　　Obviously, the phenomenon of "slow employment" is also closely related to the change of students’ employment concept at present. The salary problem is no longer the decisive factor for many college students to get employment. They are more concerned about their desire to be respected and whether their work is ideal or not.

　　A few days ago, a survey report released by Zhaopin showed that among the components of ideal employers for college students, the top six are: respect for employees, good income prospect, fair and just employment principle, perfect welfare treatment, attractive corporate culture and salary return matched with employees’ contributions. It is noteworthy that the element of "respecting employees" goes beyond "good income prospects".

　　Data map. China News Agency issued Zhang Runzhe photo

　　Viewpoint — —

　　The dispute between "fast" and "slow" employment: exercise ability or enrich experience first?

　　Nowadays, the phenomenon of "slow employment" has become increasingly prominent. Some experts have analyzed that under the background of difficult employment for college students, the phenomenon of "slow employment" in recent years reflects that many people’s concept of job selection is quietly changing, no longer adhering to the traditional mode of "graduation is work", but paying more attention to future planning and employment quality. However, the problem of "gnawing at the old" at home does exist.

　　So, is "slow employment" good or not? Previously, in response to this phenomenon, social disputes continued. Some opponents criticize that advocating "slow employment" is an excuse for young people who don’t work hard. According to the data released by the Ministry of Education earlier this month, the number of college graduates nationwide in 2017 is expected to reach 7.95 million, 300,000 more than that in 2016. In the face of fierce employment competition, if you hand in your resume slowly, you may miss the opportunity. If you advocate "slow employment" again, won’t you take people into the pit?

　　However, some supporters believe that "slow employment" has become a part of employment reality, and graduates should be given more choices from education authorities to universities, parents and employers.

　　"I object to ‘ Slow employment ’ This statement. " Zeng Xiangquan, director of China Employment Research Institute of Renmin University of China, said in an interview with Zhongxin. com that college students should "get jobs quickly" at present, and some post-90s students are lazy and have poor discipline. Only when they enter the workplace early will they know what they have learned and what they need as soon as possible.

　　Zeng Xiangquan pointed out that there is a problem that theory is divorced from practice in China’s education. Therefore, no matter whether graduates choose large enterprises or small enterprises, they can better understand the relevant requirements and knowledge and exercise their abilities by entering the workplace.

　　Guo Sheng thinks that, in fact, "slow employment" is not necessarily a bad thing. In China’s education system, college students have learned a lot, but in fact they lack internship links and travel experiences that can really open their eyes, including studying in foreign countries and other places. Therefore, some students who choose "slow employment" want to spend half a year or a year to increase their social experience and knowledge experience, which is actually a good thing.

　　Guo Sheng also pointed out, "Of course, there are also bad phenomena, such as graduates ‘ Needing the old ’ Or some people are unwilling to make more efforts because they have no financial burden. However, most of the students we see still want to get a job very much, or they want to work hard in their own direction, but they may want to know and see the world as much as possible before they get a job.

　　Data map. Photo by Yang Huafeng

　　Suggestions — —

　　Experts say that college students need professional guidance in employment.

　　However, whether it is "slow employment" or "fast employment", employment pressure is a problem that college students have to face.

　　In February this year, Minister Yin Weimin of Ministry of Human Resources and Social Security introduced that the number of college graduates this year is 7.65 million, an increase of 160,000 over last year, and the number of secondary vocational school graduates and students who will not continue their studies after graduating from junior and senior high schools is about the same. "The employment groups of young people add up to about 15 million, and this pressure is also very great."

　　In response to this problem, the reporter noted that in recent years, government departments have issued many policies and opened up many channels to guide college students to find jobs and start businesses. For example, recently, the Ministry of Education issued the Notice on Doing a Good Job in the Employment and Entrepreneurship of Graduates of National Colleges and Universities in 2017, in which some new employment measures were introduced to encourage universities to give priority to the transfer of scientific and technological achievements to small and micro enterprises founded by college students.

　　Some people think that in the "internet plus" era, the government’s policies on entrepreneurship and employment encouragement are well suited to the characteristics of the times, so the society should follow suit.

　　To this end, some experts suggest that an urgent task to solve the employment problem of college students is to establish a professional and professional level of employment guidance team, including school employment guidance personnel and labor market employment guidance personnel. (End)

"double 11" has just ended, and the courier brother is still busy. With the rounds of e-commerce wars, China’s express delivery industry has developed rapidly. As an important tool of urban distribution, it plays an increasingly important role.

From the current truck market, the mainstream brands are, New, and Transit series. The latter two, as imported models in China, have not been able to keep up with the pace of upgrading abroad due to various restrictions, leaving some old impressions on everyone. However, in fact, in the field of closed trucks, the development technology abroad is much more advanced. Previously, foreign media released a set of test drive reviews for 2015 Ford Transit, 2015 Mercedes -Sprinter, and 2014 Pro, which let us feel the current level of imported closed trucks.

● 　2014 dodgeProMaster The product of patchwork

After some tests, foreign media gave an evaluation of the ProMaster car, with sharp words and no mercy. they thinkProMasterIt is the product of patchwork, completely on the basis of Ducato, changing the logo on the top, and making up the number. In the cross comments with Mercedes-Benz Sprinter and Ford Transit,ProMasterIt was a terrible loss. Due to the poor performance of this car’s single clutch and automatic integration, a foreign colleague even showed it zero; While others only gave a sympathy score of one point. The people who participated in the test said that the gearbox of this car had a strong sense of frustration when shifting gears; Sitting in the car, the stability of the car is poor, the sense of bumps is strong, and it is a little scary. Xiao bian saw here that this is very serious for a car, and even the comfort of riding can’t be guaranteed. What else can I mention?

In terms of power, the Dodge ProMaster is equipped with a 3-liter inline 4-cylinder turbo diesel engine, which has relatively strong power. However, in the test, although it has the lightest weight and the shortest vehicle length, its acceleration time of 0-96km/h is two seconds slower than other models. Secondly, the braking distance of ProMaster is the longest among the participating models. In addition, colleagues also reported that ProMaster’s cab was narrow and lacked space, so the driver could not stretch out when sitting in it. The problems mentioned in the above small series are the reasons for ProMaster’s poor driving experience.

● 2015 Mercedes BenzSprinter superiority has become a habit.

Although Mercedes-Benz Sprinter is compared as a new model, the name Sprinter is not unfamiliar. There are Sprinter, Dodge Sprinter and Mercedes Sprinter today, and many models come down in one continuous line with the same quality.

Sprinter, which participated in this test, is equipped with a small diesel engine, and an optional partition is provided between the main and auxiliary drivers and the cargo compartment, which has a certain effect on isolating the noise from the cab.

Xiao Bian saw that the owner also placed a sofa, a small square table in the cargo compartment, and even posted a Mito poster. In particular, it has a feeling of home, which can be used as an RV. It can be seen that the space in the cargo compartment is really large enough.

Sprinter’s main driver’s seat, although in a higher position, is much more comfortable than the ram ProMaster, and the driver can easily reach the steering wheel when sitting on it, which is ergonomic. In addition, the steering system of this car is excellent, and its flexibility is even better than that of today’s Mercedes-Benz cars.

In terms of power, Mercedes-Benz Sprinter is matched with a 2.1-liter four-cylinder turbocharged diesel engine, although the power and torque output of this engine is the smallest among the models participating in the test. However, due to a 7-speed automatic gearbox, the shift is smooth, and the acceleration time of Mercedes-Benz Sprinter is quite satisfactory, and the acceleration of 0-96km/h takes 11.4 seconds. The top speed of Mercedes-Benz Sprinter is set at 133km/h, which is considered by foreign colleagues to be a waste for this big guy. Even at a higher speed, Sprinter can easily cope with it.

● 2015 FordTransit belly can be loaded with explosive force

Card friends who are familiar with Ford know that Ford often matches the twin-turbo V6 gasoline engine for its own models, which is full of power and can kill all Van models. However, the Ford Transit, which participated in the test this time, was equipped with a 3.2-liter inline 5-cylinder. Although the diesel engine is replaced, Transit still wins by absolute advantage in power, which can bring the fastest acceleration to Transit under the same fuel consumption.

Transit not only accelerates quickly, but also carries an amazing load, which can carry about 185 kilograms more goods than Sprinter. In addition, this model is very suitable for logistics transportation, and its pedal height is moderate, which is convenient for loading and unloading goods. The ability to effectively resist crosswind, good braking performance, and the "big car" give people a feeling that Transit is like an enlarged version of Ford Flex.

After testing Transit, foreign counterparts said that this car is very easy to drive, and even joked that Transit can pull more beer, comparable to Dodge A100 in the 1960s.

Xiaobian mentioned in the article that foreign media participated in the evaluation and gave corresponding scores. Card friends can refer to it if they are interested. See the next page for the attached table. (Source: car and driver Compilation/Truck House Zhang Yajing)

● Evaluation score table of three Van models.

● Related reading:

Repair both inside and outside, dodge Van model is upgraded and attacked again.

Transit VAN turned into a big stomach king with 6 people and 36 people!

　　(Reporter Xie Li) Beijing’s "high fever" persists, and the number of days exceeding 40 C in a row has broken records. Today, the working day is coming again, and the public is paying more and more attention to the definition of high temperature allowance and how to distribute it. In this regard, Beijing Youth Daily reporter learned from relevant departments that when the daily maximum temperature reaches above 40℃, the employer should stop outdoor open-air operations on that day. The Beijing Labor and Social Security Supervision Corps pointed out that employers can complain and report to the administrative department of human resources and social security without paying high-temperature allowance.

　　It is understood that the high temperature allowance refers to the allowance paid to workers by employers such as enterprises, institutions and individual economic organizations that arrange workers’ operations during high temperature operations and high temperature weather. If the employing unit arranges the workers to work in the open air in hot weather and cannot take effective measures to reduce the temperature of the workplace to below 33℃ (excluding 33℃), it shall pay the high temperature allowance to the workers and incorporate it into the total wages.

　　So, can the distribution of heatstroke prevention drinks replace the high temperature allowance? The relevant departments responded that the employer should provide enough heatstroke prevention and cooling drinks and necessary drugs for workers working in high temperature and high temperature weather. However, it is not allowed to provide heatstroke prevention and cooling drinks instead of giving money and things. Heatstroke prevention and cooling drinks shall not be used to offset the high temperature allowance. Workers who suffer from heatstroke due to high-temperature operation or high-temperature weather operation and are diagnosed as occupational diseases can enjoy work-related injury insurance benefits.

　　According to relevant departments, Beijing’s high temperature allowance will be issued from June to August. At present, Beijing’s distribution standards are: outdoor outdoor workers are not less than 180 yuan per person per month; Personnel working in indoor workplaces above 33℃ (including 33℃) shall be no less than 120 yuan per person per month.

　　For the case that the employer does not issue the high-temperature allowance, the Beijing Labor and Social Security Supervision Corps said that it can complain and report to the administrative department of human resources and social security. "You can complain at the reception service window of labor security supervision in the workplace; You can also call 12333 or send it to the urban labor security supervision department in the form of letters; Or you can defend your rights through official website of Beijing Human Resources and Social Security Bureau and WeChat WeChat official account of Beijing People’s Society ‘ QR code ’ Make complaints and reports. " The relevant person in charge said.

　　In addition, the Beijing Municipal Labor and Social Security Supervision Corps suggested that if the daily maximum temperature reaches above 40℃, the employer should stop outdoor open-air operations on that day; When the daily maximum temperature reaches 37℃ or above and 40℃ or below, the employer shall not arrange outdoor open-air operation for workers for more than 6 hours in total, and the continuous operation time shall not exceed the national regulations, and outdoor open-air operation shall not be arranged within 3 hours in the highest temperature period; When the daily maximum temperature reaches above 35℃ and below 37℃, the employer shall not arrange outdoor workers to work overtime.

　　highlight

　　For the first time, the city suffered a "triple whammy" of extreme high temperature of 40 C.

　　Yesterday, the highest temperature in the observatory in the southern suburbs of Beijing was fixed at 40.0℃, which was the third consecutive day (June 22-June 24) that the station experienced high temperature above 40℃, and it was also the first time in the history of meteorological observation in Beijing that it encountered a "triple whammy" of extreme high temperature of 40℃. It is expected that the maximum daytime temperature in Beijing will drop in the next two days, but the atmospheric humidity will increase in these two days, and the sultry feeling will be enhanced. The citizens’ heatstroke prevention and cooling work cannot be relaxed.

　　Yesterday morning, the lowest temperature in the southern suburbs observatory was as high as 26.4℃. In the morning, the temperature rose rapidly, and the temperature in the observatory reached 37℃ at 11 o’clock. From afternoon to evening, the south wind is mixed with heat waves, and the rolling heat waves make people feel even hotter. According to the monitoring of the meteorological department, the highest temperature in most parts of the city was 38℃ to 40℃ during the day on the 24th. As of 17: 00 yesterday, the highest temperature of 376 of the 556 meteorological monitoring stations in the city reached 39℃ and above (accounting for 68%), and the highest temperature of 265 stations reached 40℃ and above (accounting for 48%).

　　Yesterday afternoon, the highest temperature in the southern suburb observatory reached 40.0℃, which has been above 40℃ for three consecutive days. Among them, it was 41.1℃ on the 22nd and 40.3℃ on the 23rd. This is the first time in the history of meteorological observation in Beijing to encounter the "triple whammy" of extreme high temperature of 40℃. The continuous high temperature record of 40℃ in Beijing was thus refreshed to 3 days. According to statistics, the number of high temperature days in Beijing (≥ 35℃) is 10.6 days. Now that June is not over, Beijing has overfulfilled this year’s high temperature days ahead of schedule.

　　It is predicted by the meteorological department that although it is still sunny in partly cloudy today, the maximum temperature in Beijing will drop to about 37℃ due to the weakening of the high-altitude heating mass affecting North China. On the 26th, with the increase of clouds in the sky, there will be thunderstorms in most parts of the city from afternoon to evening, and the highest temperature is expected to be around 35℃. The Municipal Meteorological Observatory downgraded and issued a yellow warning signal for high temperature at 21: 00 on the 24th. Although the temperature has dropped slightly, the air humidity will increase in the past two days, and the sultry feeling will be enhanced. The citizens’ heatstroke prevention and cooling work still cannot be relaxed.

　　From next Tuesday (27th), the temperature in Beijing will rise again. It is estimated that the hot weather in this city will continue from 27th to 30th, with the highest temperature at 36℃ to 38℃ during the day. Text/reporter Zhao Tingting

　　22 Challenger Hellcats, with rough appearance and hot performance, are a special product of America’s post-war prosperity in the 1970s, simple violence. This is the American locomotive. Hellcats carry the American dream since the 1970s. This is a pure speed machine, and 22 Dodge Challenger Hellcats. Only a handful of people in China know this brand, not to mention finding a pure Hellcat on the road. Tel: 13920291120 Manager Chen (same as WeChat)

　　Price: 1.3-1.8 million yuan, down payment of 300,000 yuan to take home! For details of the reserve price, please call the car purchase number: 13920291120 Manager Chen (with WeChat) or add WeChat to find out.

　　Status: Now the car has complete procedures, and the car can be picked up at any time, with complete colors and multiple colors to choose from.

　　Configuration: high-performance package jailbreak laguna leather interior Hellcat logo (front ventilated seat, Laguna leather door trim, advanced stitched instrument panel, radio with memory setting, driver’s seat and rearview mirror, electric adjustment of steering column), wide-body appearance package (wide-body wheel eyebrows, high-performance engine controller, wide-body sports suspension system, SRT jailbreak instrument panel badge, SRT water cooling system) technology package (adaptive high beam headlights) driver’s convenience package (body color, electric adjustment, heatable and manual folding rearview mirror, high-brightness headlights, blind spot monitoring/blind spot monitoring of rear cross path detection) Harman/Kardon audio package (harman/kardon GreenEdge amplifier, harman/kardon 18 speaker audio system, trunk bass, Surround stereo) black seat, devil’s red seat belt, Dinamica suede roof lining, devil’s red carpet, 8-speed TorqueFlite high-performance automatic gear, leather-wrapped shift handle, automatic/rocker automatic gearbox, remote start system, prompt start, shift paddle, 3.09 rear axle ratio, electric sunroof, black Mopar hood lock kit, black SRT performance spoiler, red external badge, SRT wide body, Alcantara steering wheel with red LED.305/35ZR20 3 season Pirelli tire, 8.4-inch display, 20×11-inch ultra-light wheels, chrome-plated fuel cap,Copper woven carbon fiber decoration, orange brake calipers. Tel: 13920291120 Manager Chen (same as WeChat)

　　22 Dodge Challenger Hellcats, with rough appearance and hot performance, are a special product of America’s post-war prosperity in the 1970s, with simple violence. This is an American locomotive. Hellcats carry the American dream since the 1970s. This is a pure speed machine, 22 Dodge Challenger Hellcats, and only a handful of people in China know this brand, not to mention finding a pure Hellcat on the road. Tel: 13920291120 Manager Chen (same as WeChat)

　　The 22 Dodge Hellcat wide-body red-eye cats are equipped with a 6.2L V8 supercharged HEMI engine with an output of 808 HP (797 British HP) /960 Nm, which is called the muscle car with the highest horsepower acceleration, the fastest speed and the fastest mass production. 0-96 km accelerates for 3.4 seconds, 0-400 m accelerates for 10.8 seconds, the tail speed is 210 km, and the top speed is 327 km/h. It is also equipped with "ejection preparation" Line Lock mode, which can easily burn tires in situ. Tel: 13920291120 Manager Chen (same as WeChat)

　　The aggressive front face of 22 Dodge Hellcat wide-body red-eyed cat muscle sports cars is the most striking place, like a shark with a big mouth, which is quite powerful. The integrated taillight uses 164 LED light sources, and the tail wing improves its stability at high speed. 22 Dodge Hellcats Wide-body Red-Eye Cats From the front of the car, the two headlights are as sharp as eagle eyes, and the flexible lines of the whole body overflow with an aura. If you like passion, sports cars and speed, 22 Dodge Hellcats are the best choice. Support national installment car purchase Tel: 13920291120 Manager Chen (same as WeChat)

　　Tel: 13920291120 Manager Chen (same as WeChat)

　　The aggressive front face of 22 Dodge Hellcat wide-body red-eyed cat muscle sports cars is the most striking place, like a shark with a big mouth, which is quite powerful. The integrated taillight uses 164 LED light sources, and the tail wing improves its stability at high speed. 22 Dodge Hellcats Wide-body Red-Eye Cats From the front of the car, the two headlights are as sharp as eagle eyes, and the flexible lines of the whole body overflow with an aura. If you like passion, sports cars and speed, 22 Dodge Hellcats are the best choice. Tel: 13920291120 Manager Chen (same as WeChat)

1905 movie network news "As long as you break the law, I will do it myself!" Directed by Wu Bai, starring Wang Qianyuan and Bao Beier, starring Wang Xun, Yanhui Wang, Qu Jingjing, Zhou You and Han Yezhou, with a special performance by Liu Mintao and a friendship performance by Mei Ting, the crime action film will be released nationwide on January 11th, 2019.

A few days ago, the film exposed a set of "deserved to be beaten" version of the trailer. In the trailer, in the face of the increasingly arrogant evil forces, Wang Qianyuan played a small policeman who chose last stand to defend the legal bottom line to the death. In addition, hard-core fighting scenes such as car crashes, square melee and parking lot group battles also explained the meaning of "the most Japanese" movie.

　

The evil forces are lawless. Wang Qianyuan stepped forward to "face" the rich second generation

　

In the trailer of "deserved to be beaten", it fully shows the lawlessness of the evil forces and the difficulty of law enforcement by the small police. At the beginning of the notice, the police chief (Du Yuan) heckled Sun Dasheng (Wang Qianyuan), the evidence was covered up, the son was shaved, and the law enforcement was in a stalemate. On the other hand, the black and evil groups "solved everything with money", and Zhao Tai (Bao Beier) nightclub abused female stars, beat up car mechanics in the office, and threatened Chen Yongqiang’s son with words, which escalated the tyranny. Cui Jingmin (Wang Xun) appears in the police station, covering up the truth in an attempt to cover up the culprit behind the scenes.

　

However, law, order and fairness cannot be provoked. Sun Dasheng, a small policeman, resolutely embarked on the journey of challenging the "big man". In the second half of the trailer, there is a fierce confrontation between the small police and the big forces. The thrilling parking lot group battle, arrogant verbal threats and undisguised money bribes make the investigation process of this bizarre jumping case full of gunpowder. In the ultimate war, Sun Dasheng and Zhao Tai played hard in the downtown area and fought fiercely in the square, which was very impactful. While shocking the eyes, the audience deeply expected what kind of war between good and evil will be staged by the two, and whether the small police who stepped forward can successfully bring the evil forces to justice? Everything is wonderful and will be presented on January 11, 2019.

　

"deserved to be beaten" shouted out the audience’s voice. Hard training showed the most gas-free fighting.　

　

In the rich second generation Zhao Tai’s world, "whoever looks down on me, I will hit him". In his view, the mechanic who asks him for rent, the small policeman who works hard to enforce the law, and the dissatisfied female star deserve to be beaten. The image of being cruel and abnormal has made many viewers "gnash their teeth"; Sun Dasheng, a small policeman, was not afraid of power. He took drastic measures to solve the vicious thugs, pursued the fugitives, and stood up and vowed to win Zhao Tai. The public’s voice was only "challenging law enforcement and deserved to be beaten". The extreme realistic characters, Japanese story emotions, and two contrasting "deserved beatings" have raised the social significance of movies to a new height.

　

The contest between good and evil in the trailer is refreshing, and the shooting story behind the scenes is equally wonderful. In order to present the action scene of the policeman in the film, Wang Qianyuan conducted strict physical training, insisted on aerobic exercise every day, and insisted on practicing muscles even after filming a little at night, and even revealed the director’s requirement to really practice and fight, which made everyone feel scared every day, "afraid of hitting others and hurting themselves". Bao Beier, who has a large number of opponents with Wang Qianyuan, also needs high-intensity boxing training, in order to better present the vicious character. "After filming for a week, the head-on bones of both knees are all blue. Anyway, either someone kicks me or I kick someone."

　

It is reported that the film will be released nationwide on January 11, 2019. The perverted rich second generation is arrogant, and the veteran policeman is chasing after him. Provoking the law? Deserve to be beaten! The movie "The Big Man", "Someone is always standing up", was attacked by Japanese.

　Author: Hu Jianli

The box office of "Unfamiliar Road to Life" broke 1 billion in one month, and this market performance exceeded many people’s expectations. It is mainly because the quality of the film is better than expected: there are many jokes, it is grounded, the details are careful, and it exposes and criticizes the ugly social phenomenon of "oil guzzlers", which is a qualified comedy.

Although the prospective son-in-law played by Adam is too stupid most of the time, and a large number of coincidences make the rationality of some plots unbearable to scrutiny, and the process of catching the oil-guzzling sub-gang seems too trivial, it is success to make most people happy in the cinema, which once again proves the audience’s huge consumption demand for domestic comedies.

"Unfamiliar Road to Life" is directed by Xiaoxing Yi, starring Qiao Shan and Adam, and starring Mary, Zhang Jingyi, Chang Yuan and Tian Yu. It tells the story of a truck trip that a prospective son-in-law started with his girlfriend and future in-laws.

The biggest advantage of this film is its dense laughter. At the same time, it adds realistic elements such as marriage and love, workplace catharsis, and wits, which makes the whole film more grounded. It is not purely for the sake of humor, but incorporates positive energy values expression and life thinking, with the intention of making the audience have a aftertaste after laughing. 　 　 　 　

Although this expression and thinking of this film is too superficial, it is just a bowl of chicken soup for the soul with chicken essence, but it is more mature than Xiaoxing Yi’s first two big-screen works "Never Imagine" and Bath Buddy. Personally, it is the best film he has made so far. It is true that there are all kinds of defects and deficiencies, but for a comedy film facing the public, the box office can exceed 1 billion yuan, which is a great affirmation of the audience.

As a young director born after 80s, Xiaoxing Yi was familiar to netizens with a series of online comedies such as "Never Imagine", and was ranked sixth in the "2015 China online celebrity Rankings". He is a veritable director of online celebrity, who is not only familiar with the aesthetic needs of young netizens and audiences for comedies, but also skilled in using various comedy expressions.

In Unfamiliar Road of Life, Xiaoxing Yi gives full play to his comic talent and advantages, and makes full use of misunderstanding, exaggeration, coincidence, contrast, homophonic and body language to make jokes. In the first half of the film, Adam plays the prospective son-in-law, Wan Yifan, who contracted most jokes with his poor performance of being stupid and failing:

At the beginning, in case Fan mistakenly beat Zhou Donghai, the prospective father-in-law played by Qiao Shan, because he mistook the wrong person, and put the latter in the cold storage and frozen it on pork; Accidentally took the wrong luggage and awkwardly gave diapers as Chinese cigarettes to the prospective father-in-law as a meeting gift; In order to show their cooking skills, they accidentally got their RV into the lake and almost caused a fire; Wrap the work permit in a bath and give the prospective father-in-law a bath, rubbing the latter’s back with blood stains; Drunk, bring somebody else’s high-end wine to feed pigs, and sleep in a pigsty with pigs in your arms, talking nonsense after drinking …

In case Fan’s stupidity and misfortune in the first half of the film make a fool of himself, although it creates a comedy effect and creates a lot of jokes, if it continues to be filmed like this, not only will the character lack realism and be boring, but it will not conform to the person who was brave in the bus at the beginning of the film, and the whole story will also become a negative example of humor at the expense of damaging the character’s image.

Fortunately, in the second half of Unfamiliar Life, Wan Yifan teamed up with Zhou Donghai, the prospective father-in-law, with the help of Mary’s prospective mother-in-law and Zhang Jingyi’s girlfriend and many truck drivers, and finally succeeded in containing this criminal gang, which became the climax and essence of the film. Not only did the hero successfully save his image in front of his parents-in-law, but the film also integrated positive energy expression of values and life thinking. 　 　 　 　

In the film,The line "What is right is always right" that Yifan often talks about is a bowl of chicken soup for the soul that the director and screenwriter intend to convey this expression and thinking to the audience.Although it is too straightforward and superficial, at the end of the film, the audience is cleverly told by reviewing the details that this sentence was originally said by Zhou Donghai when he was young to Wan Yifan when he was a child.

Combined with the title of Unfamiliar Road in Life, and some other impressive lines in the film, such as "The direction of life depends on yourself, hold the steering wheel tightly", it is somewhat meaningful and makes the audience have a aftertaste after laughing.

The shortcomings of Unfamiliar Road in Life are also obvious. First of all, Adam plays the prospective son-in-law, Wan Yifan, who is stupid and distorted most of the time. This kind of expression technique, which relies on the hero’s stupidity and bad luck and making a fool of himself, is used a little too much, which is detrimental to the character image and plot logic and has been criticized by some viewers.

Secondly, too many misunderstandings and coincidences in the film, of course, create a comedy effect, but also make the rationality of some plots stand up to scrutiny. It’s all right if it’s just a whimsical comedy like Never Imagine, but Unfamiliar Life is a life comedy that is closely related to reality and grounded. It’s okay to exaggerate the plot, but it should also conform to the basic life logic or be self-consistent in drama logic.

For example, the film’s portrayal of the "oil-guzzling" gang and its members seems to lack credibility. The "gas guzzlers" in the film not only have low IQ, but also have poor fighting capacity, which makes the process of arresting them like a child’s play. It is totally unimaginable that such a group of "rookies" can bully many truck drivers for so many years.

Generally speaking, Unfamiliar Life has a strong comedy effect, skillful comedy expression and excellent performances by actors. Although it has many shortcomings, it is a qualified domestic comedy film.

Such a qualified comedy, which is not very outstanding, not only attacked the blockbuster "King of the Sky" with much higher production cost in May 1st this year, but also exceeded 1 billion yuan at the box office in one month, which still has strong box office stamina, once again proving the audience’s huge consumption demand for excellent domestic comedy films.

In recent years,From Hi, Mom’s The Killer Is Not Too Cold and Quiet, Moon Man’s Hello, Brother, to this year’s Manjianghong and Unfamiliar Life Road, domestic comedy movies have exceeded expectations again and again, and they have increasingly become the just need of ordinary people to watch movies on holidays. 　 　 　 　

However, in our film market, the supply of qualified domestic comedies is insufficient, and excellent comedies are even rarer. It is expected that our filmmakers can create more high-quality comedies in the future to better meet the audience’s viewing needs.

(This article was originally published in the WeChat account of China Film Report. The author is the secretary-general of China Film Critics Association and the editor-in-chief of Film and Television Vane.)

　　Xinhuanet Beijing, February 6 (Reporter Lu Junyu) In the first year of implementing the spirit of the 19th National Congress, the new trend of central anti-corruption has attracted much attention. Since the beginning of the new year in 2018, the central anti-corruption work has been carried out intensively, and the "big moves" have continued, frequently occupying the headlines of major media. At the same time, it is releasing a strong signal: the party will be strictly managed in an all-round way and the anti-corruption struggle will not be relaxed.

　　The Second Plenary Session of the 19th Central Commission for Discipline Inspection: Drawing a Clear "Road Map"

　　On January 11th, the second plenary session of the 19th Central Commission for Discipline Inspection was held in Beijing. At the meeting, the general requirements and main tasks of strictly administering the party in an all-round way at present and in the future were clearly put forward, which made clear the direction for the party’s construction and reorganization.

　　"We must adhere to no-forbidden zones, full coverage and zero tolerance, adhere to heavy containment, strong pressure and long-term shock, adhere to bribery and bribery, and resolutely reduce stocks and focus on curbing increments."

　　"It is necessary to promote the comprehensive and strict administration of the party to the grassroots level and severely rectify the corruption problems that occur around the masses."

　　"It is necessary to combine the fight against corruption with the fight against evil, and not only grasp the organizations involved in black gangs, but also grasp the latter ‘ Umbrella ’ 。”

　　"It is necessary to strengthen international cooperation in comprehensive anti-corruption law enforcement and strengthen the shock to corrupt criminals."

　　"It is necessary to strengthen the shock that does not dare to rot, fasten the cage that cannot rot, and enhance the consciousness of not wanting to rot."

　　"It is necessary to cut off the interest transmission chain through reform and institutional innovation, strengthen the restriction and supervision of the operation of power, and form an effective institutional mechanism."

　　These six "essentials" have opened a new chapter in winning an overwhelming victory in the anti-corruption struggle.

　　In one month, four middle-ranking cadres were dismissed one after another.

　　On February 5th, three provincial and ministerial officials who had fallen off the horse were notified and dealt with: Liu Qiang, former deputy governor of Liaoning Province; Li Yunfeng, former member of the Standing Committee of Jiangsu Provincial Party Committee and former executive deputy governor; and Zhang Wenxiong, former member of the Standing Committee of Hunan Provincial Party Committee and former Minister of Propaganda Department. Liu Qiang was "double-opened" and transferred to judicial organs, and both Li Yunfeng and Zhang Wenxiong were prosecuted.

　　On January 3, only three days after the opening of the year, the Central Commission for Discipline Inspection announced that Feng Xinzhu, deputy governor of Shaanxi Province, was suspected of serious violation of discipline and accepted organizational review. In 2018, the "first tiger" fell; Ji Yiqi, vice governor of Shandong Province, Li Yihuang, vice governor of Jiangxi Province, and Wang Xiaolin, deputy director of the National Energy Administration, were successively investigated.

　　According to statistics, after the 19 th National Congress, the website review and investigation section of the Supervision Department of the Central Commission for Discipline Inspection reported a total of 7 middle-ranking cadres for disciplinary review.

　　The first round of the new central inspection started: an all-round inspection

　　A few days ago, the first round of inspections by the 19th Central Committee announced the news that 30 party organizations had been inspected. At the mobilization meeting, many new deployments, new signals and new settings were revealed.

　　For example, this round of patrol covers provinces in all regions of the country and is an all-round patrol. Among the deployment contents, sub-provincial cities were included in the patrol deployment for the first time.

　　For another example, the focus of this inspection is to focus on discovering outstanding problems such as violation of political discipline and rules, corruption of leading cadres, unhealthy practices around the masses, violation of the spirit of the eight central regulations, cadres’ inaction, and illegal selection and employment. Among them, "unhealthy trends around the masses" has become the focus of the central inspection, which is the first time in recent years.

　　All the "heads" of the 31 provincial supervisory committees have been produced.

　　The reform of the national supervision system is a major political reform that concerns the overall situation and is the top-level design of the national supervision system. The supervisory committee performs the duties of supervision, investigation and disposal, and is organically connected with law enforcement and judicial organs, and checks and balances each other, so as to realize the organic unity of governing the party according to regulations and governing the country according to law. Implementing the reform of the supervision system, setting up the supervision committee, integrating the current anti-corruption resources and establishing a centralized, unified, authoritative and efficient supervision system are major political system reforms that have a bearing on the overall situation.

　　With the closing of the provincial and local conferences in 2018, the directors of provincial supervisory committees in 31 provinces have all been produced. They are all local provincial disciplinary committee secretaries, and many of them are "veterans" on the anti-corruption front.

　　All-round deployment of eliminating evils should be combined with the fight against corruption.

　　Recently, the Central Committee of the Communist Party of China and the State Council issued the "Notice on Launching a Special Struggle to Eliminate Evil". According to the circular, the discipline inspection and supervision organs at all levels should take party member cadres’ involvement in crimes and vice as the focus of discipline review, give priority to the clues of the "umbrella" problem found in the special struggle against crimes and vice, and investigate and deal with them together, regardless of who is involved, and will never tolerate them.

　　On February 5, the Supreme Law and other four departments issued a circular on severely cracking down on crimes committed by evil forces in accordance with the law. According to the notice, those involved in the crime can be given a lighter punishment if they surrender before March 1.

　　Experts pointed out that the focus of this campaign is not only to crack down on the evil forces themselves, but also to crack down on corruption at the grassroots level, investigate and deal with "micro-corruption" and strengthen the construction of grassroots political power and organization.

　　The National Day holiday is coming to an end, and the consumer market is booming, showing new characteristics.

　　Wang Bin, deputy director of the Consumption Promotion Department of the Ministry of Commerce, said that this year’s National Day holiday consumption has highlighted four major trends compared with previous years, namely, local consumption, peripheral consumption and home consumption have become new hotspots; Green consumption, smart consumption and healthy consumption are more popular; The demand for personalization and quality has increased, and the heat of high-end consumption has not decreased; Online and offline integration will be accelerated, and the demand for experiential and scene-based consumption will continue to increase. "Consumption will continue to recover steadily in October and even throughout the fourth quarter. It is estimated that the total amount of social zero in the whole year is expected to reach 44 trillion yuan, an increase of about 12.5% over 2020 and an increase of about 8% over 2019. " Wang Bin said.

　　Products with high quality and beautiful price, convenient and fast service and rich individual experience will accelerate the release of consumption potential and foster a more active and stronger consumer market.

　　Buy and produce texture

　　Products are better and services are more intimate.

　　"During the National Day holiday, the sales of flowers increased significantly." The person in charge of the procurement of Box Horse Garden said that decorating life with flowers has become one of the ways for consumers to improve their quality of life. "We stocked a lot of tulips through the Yunnan base before the festival. The first batch of tulips were of high quality and sold well. They were sold as soon as they were listed, and hydrangeas and sunflowers were also very popular." From October 1 ST to 4 th, the sales volume of flowers in Box Horse Garden increased by 290% year-on-year.

　　Ensuring the quality of goods is the most basic demand of consumers. In order to improve the quality, some supermarkets have made more efforts in market research, product procurement and even research and development, and strive to introduce more fine products and "explosions".

　　"This portable tooth washer is selling well at present. The domestic oral care market has grown rapidly, and the oral care products of the public have been upgraded from toothbrushes and dental floss to electric toothbrushes and tooth flushers. " Zhu Lin, general manager of Tmall Personal Care Department, said. The sales of consumption-upgrading products such as cosmetics, electronic products and personal care products in major e-commerce platforms maintained rapid growth.

　　In a Gome store in Haidian District, Beijing, the reporter saw that many consumers came to consult the "old for green" activity. "We jointly launched an activity with air-conditioning companies to replace the air conditioners eliminated in users’ homes with new energy-efficient standard air conditioners, and the number of consumers who went to the store for consultation and purchase during the National Day holiday increased significantly." The relevant person in charge of the store said, "In the past, people paid more attention to the price. In recent years, with the upgrading of consumption, energy-saving, smart and healthy home appliances are more popular. "

　　Zhao Ping, vice president of the China Council for the Promotion of International Trade Research Institute, said: "At present, the pace of upgrading China’s consumption structure is accelerating. On the one hand, commodity consumption is upgrading from low-end to high-end, on the other hand, commodity consumption is also upgrading to service consumption. "

　　Commodities like flowers need merchants to have good fresh-keeping storage conditions, fast logistics and transportation capacity and meticulous after-sales service. "When sent with flowers, there are often detailed maintenance instructions." A consumer who often buys flowers, fruits, seafood and other goods online said that if the quality of the goods is not good, he will immediately apply for a return, and Shangchao often responds quickly and makes a refund or compensation.

　　The relevant person in charge of public comment analyzed the data and found that the service quality played an obvious role in driving the sales of offline businesses. Zhao Ping believes that as China’s consumption scale continues to expand, it is necessary to further improve the supply quality of products and services, organically combine expanding consumption with improving people’s quality of life, promote the creation of a high-quality consumption supply system, and guide enterprises to increase the supply of cost-effective goods and services to better meet the high-end consumer demand of residents.

　　Buy a new experience

　　The scene is richer and the atmosphere is more immersive.

　　Today, online shopping is convenient and fast. Where is the charm of offline shopping?

　　During the National Day holiday, in the National Cultural Industry Demonstration Park of Nanbin Road, Nan ‘an District, Chongqing, the exhibition of the former Art Museum attracted many citizens to visit. "I heard a long time ago that sneakers jointly designed by artists and brands will be exhibited offline here." Liu Zikai, 21, loves collecting sneakers. "We sneaker lovers have been waiting for a long time."

　　Liu Zikai said: "Through the visit, I have a deeper understanding of the design and cultural expression of these shoes. I must buy some pairs to collect at home."

　　In addition to co-branded sneakers, you can also buy masks, scarves and other commodities with the same theme on the spot. Many citizens bought several pieces after watching the exhibition. "If we only sell handicrafts, it will be too far away from ordinary consumers, so we set up a cultural and creative product exhibition area on the first floor." According to the relevant person in charge of the former Art Museum, different from the traditional business model, they have explored in the field of art consumption, and many brands will choose to release their products here because many consumers like unique experiences.

　　At the other end of Nanbin Road, Bainian Old Street just held an autumn and winter clothing conference. "Nowadays, a single consumption environment can no longer meet the needs of customers, and we hope to involve consumers." The person in charge of the event said that in addition to online live broadcast, the site also provided services such as follow-up and styling design. For example, on the day of the event, they invited 10 customers to walk on the catwalk, and Ms. Zhang was one of them. "In the century-old street, wearing fashionable clothes and showing yourself under the rhythm of music and lighting is very special, and some things are still unfinished." Ms. Zhang said.

　　Nan ‘an District, by establishing Nanbin Road National Cultural Industry Demonstration Park, is trying to promote the organic integration of characteristic cultural resources and cultural industries, cultivate new cultural formats and cultural consumption patterns, and build Nanbin Road into a highland for cultural industry transformation and upgrading.

　　"In recent years, experience has become an increasingly important factor for consumers." Mo Yuanming, a researcher at chongqing technology and business university Chengdu-Chongqing Shuangcheng Economic Circle Collaborative Development Center, believes that the market is actively responding to this new demand. Integrated development is becoming a new consumption trend, that is, through the integration of culture and tourism, economy and technology, consumption and culture, to create a brand-new comprehensive consumption carrier. "To promote the development of the retail industry, it is particularly important to shape new consumption scenarios. Through integration and experience, the organic combination of retail, cultural industry and service industry is the essence of shaping new consumption scenes. " Mo Yuanming said.

　　Buy out personalization

　　The demand is more unique and the market is more subdivided.

　　A trendy shop in Zhengjia Square, Guangzhou, Guangdong Province was crowded, and the trend toys with "Chinese style" were placed in the exhibition area, which attracted many guests to stop and take photos. Zeng Qingyuan was one of them. After careful selection, he picked up a cat ornament and prepared to check out. "It’s festive and beautiful, and it’s cool at home."

　　Mr. Lin, who lined up behind Zeng Qingyuan, bought building blocks with children who were in the fifth grade. "Children liked the movie The Wandering Earth before, and now they have the building blocks with this theme, and he immediately took a fancy to it."

　　"We are promoting the Guofeng Building Block Festival, cooperating with domestic designers to design local building blocks, and introducing them to consumers more intensively through the combination of stores and exhibitions." Cai Jianping, the store manager, said that these products were sold out soon after they went online, and many guests made a special trip to ask when to replenish them.

　　Some people like chasing trendy toys, while others like visiting thrift stores. In Chaoyang District, Beijing, Li Bo, a citizen, used his holiday to shop at the limited-time second-hand shop in Sanlitun. Here, you can find second-hand books and many second-hand clothes in various fields. There is also a tailor shop in the shop. "If you find the clothes you like, you can change clothes for free on the spot if it is not suitable." Li Bo said. A consumer said that in addition to meeting the needs of environmental protection, second-hand shops can often bring the pleasure of "treasure hunting", such as finding other people’s reading notes in books, as if they were communicating with the last reader across time and space.

　　Whether it is a trendy shop or a second-hand shop, or a variety of special live broadcast rooms, we can see that the market is showing a segmentation trend in a more colorful state, making it easier for consumers to meet their individual needs.

　　It is worth noting that the emerging new formats and new fields need more in-place supervision.

　　"For example, in the second-hand commodity market, sellers need to provide detailed information. The government or third-party institutions should let consumers know about the purchased goods as much as possible through awards and qualification recognition to ensure the information symmetry of both parties." He Jiang, director of the Institute of International Business of Guangzhou Academy of Social Sciences, believes that in the development of new formats, there may be some problems such as false propaganda and unreasonable service, and because the regulatory authorities are inexperienced in new formats, and these fields are often complicated in terms of objects and contents, it is more difficult to supervise. "Supervision should run through all aspects of production and consumption. On the one hand, improve quality supervision and strengthen the credit system construction of merchants; On the other hand, it is also necessary to establish a post-consumer evaluation system, record and publish consumer feedback in a timely manner, and enhance the convenience of consumers’ rights protection, so that consumers can buy both. " He Jiang said.