Source | Medical Economic News

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What is the core logic of the adjustment of multinational pharmaceutical companies? Recently, less than a month after Peng Zhenke returned to Pfizer, he announced a drastic adjustment of the organizational structure of Pfizer China, which became the focus of the industry, and all the heads of six business divisions competed for posts. Combined with the organizational changes and adjustments of Roche Pharmaceuticals, Huizhi Pharmaceuticals and other companies some time ago, the focus of the industry has shifted to issues such as purchasing with quantity and how to deal with foreign pharmaceutical companies driven by medical insurance negotiations. 　　　

What is the core logic of the organizational structure adjustment of multinational pharmaceutical companies in the context of the changes in the pharmaceutical industry? How to treat the coping strategies of major companies? Is Pfizer’s competition for posts a big subversion of the existing employment rules in the industry? Let’s try to find the truth from the case analysis.　

01

Pfizer China replicates global architecture.

There are three main points of organizational change in China announced by Pfizer this time: First, six independent business divisions have been established, namely, hospital emergency, cancer, rare diseases, inflammation and immunity, vaccines and broad market. This setup is almost a replica of the company’s global structure in China. After the recent reorganization, Pfizer Global is divided into six business divisions: hospital emergency, oncology, rare diseases, inflammation and immunity, vaccines and internal medicine. The reason why Pfizer China has not only set up an internal medicine division is that the sales of corresponding products (mainly Ai Le Tuohe Changpei) in China are limited, which is not enough to support an independent division. The Broad Market Division has the characteristics of China, mainly covering the medical institutions in the county and even the lower market. Many multinational pharmaceutical companies, such as AstraZeneca and Sanofi, have proved the effectiveness of the strategy of Broad Market Division in practice. 　　　

Second, set up a strategic innovation department. This is also a continuation of Pfizer’s global strategy. The core of Pfizer’s global growth strategy is "Bold Moves", which consists of five parts: release of human potential, innovative drug research and development, transition to market model, digital victory (mainly digitalization of drug research and development) and guiding policy dialogue, that is, bold action strategy. The establishment of the Strategic Innovation Department is closely related to the strategy of market model transformation. The core of this strategy is to solve the problem of patients’ ability to pay, which is also the core mission of the Strategic Innovation Department. After Pfizer divested its original research drugs and business, it focused on innovative drugs, especially drugs for tumors and rare diseases. These drugs are extremely expensive, and solving the problem of patients’ ability to pay (medical insurance, commercial insurance, charitable funding, etc.) is an important guarantee for product quality. 　　　

Thirdly, the heads of the six business divisions that were not mentioned in the official website report but mentioned in many reports will all adopt the competitive employment system, and all employees who have served in Pfizer’s current position for more than 24 months can compete for employment without the prior approval of the superior manager. It is relatively common in domestic-funded enterprises that the heads of business departments compete for posts. Among them, the most famous case is that 7000 employees of Huawei resigned and re-competed for posts. This operation is very grounded and aims to activate the organizational potential. However, domestic pharmaceutical companies have hardly heard of any company taking this measure, and it is really admirable for Pfizer, as a multinational pharmaceutical company, to take this step. 　　　

Previously, only two divisions of Pfizer had corresponding leaders, namely, the general manager in charge of anti-infection business and the general manager in charge of tumor and rare diseases business. After the reorganization, the anti-infection business was transferred to the hospital emergency business, and the tumor and rare diseases business was split into two business divisions: tumor and rare diseases. As a result, the position of the boss of four major business divisions is empty. Such organizational restructuring will have little impact on Pfizer’s senior management team in China. As a very senior professional manager, Peng Zhenke has successively taken charge of Bristol-Myers Squibb China, Sanofi China and Sanofi Jianzan Europe, and is very familiar with China’s culture and market competition environment, and has sufficient leadership and cultural adaptability to promote such organizational changes. 　　　

However, this restructuring will inevitably weaken the roles of the chief operating officer and the vice president of marketing in the previous organizational structure. The chief operating officer set up by pharmaceutical companies is often trained as a presidential candidate. With the participation of Peng Zhenke and the establishment of the mechanism of six business divisions reporting directly to the president, the role of the chief operating officer has become subtle. At the same time, the positioning of the vice president of marketing in charge of cross-brand marketing strategy has also been split into various business divisions with the establishment of six business divisions, losing its independent value. The follow-up whereabouts of the two bosses are worthy of attention.　　

02

Huizhi embraces digitalization.

At the same time as Pfizer’s structural reform, it is also concerned about the new organizational structure of Roche Pharmaceutical and Huizhi not long ago. Roche set up a new product pipeline strategy team in China, reporting directly to the general manager of Roche Pharmaceuticals; Huizhizhe has set up two new teams, digital therapy and health management platform, both of which report directly to President Huizhi China. 　　　

These two adjustments are adjustments to functional departments, which are much smaller than those made by Pfizer China to directly adjust the business team. Of course, Huizhi China completed the reorganization of the business team structure at the beginning of the company’s establishment in 2020, and set up three major organizations: the hospital division, the retail division and the business division, with great moves. Huizhi is a merger of Puqiang, which was spun off from Pfizer, and Mailan, a generic drug giant. The major shareholder is still Pfizer. It can be seen from these strategic measures of organizational structure of Pfizer and Huizhi that although Pfizer has faced challenges in the pipeline of new drug research and development in recent years (in fact, all the shortcomings have been made up by the successful cooperation with BioNTech’s COVID-19 vaccine), the strategic height and execution ability of commercial organization operation are still beyond that of other pharmaceutical companies. 　　　

The core positioning of Roche’s new team is company strategy formulation, strategic insight and analysis, product excellent listing, disease field integration strategy and competitive information collection and analysis. The main line of these functions is to help Roche Pharmaceuticals communicate and connect with global product research and development, and help Roche China to better and faster introduce Roche’s global new products under the market changes that heavy products such as rituximab and trastuzumab for injection are gradually listed. 　　　

Huizhi’s initiatives are full of innovative exploration and embrace digitalization. Among all multinational pharmaceutical companies, Huizhi has the best conditions to explore digital innovation and transformation. Different from other mainstream pharmaceutical companies positioning innovative drugs, Huizhi sells generic drugs and original research drugs, and the profit margin of these products will be gradually compressed to a very small level. For enterprises, it is necessary to improve operational efficiency and user experience by means of digitalization. Huizhi has previously explored the path of cooperating with Yiduyun Internet Hospital by setting up the Internet Medical Division. After quick trial and error, it quickly adjusted its direction to more specific digital therapy and health management. For Huizhi, a multinational pharmaceutical company with talent advantages, as long as the strategic direction is unwavering, it will certainly find a pragmatic and feasible landing path.

03

Where is the core logic of transformation?

In recent years, under the impetus of national policies, quantity purchasing and medical insurance reform, the traditional business model of multinational pharmaceutical companies relying on original drugs is no longer feasible, and multinational pharmaceutical companies have also abandoned the lucky mentality that "the policy is just testing the water" at the beginning of the quantity purchasing policy. Except for a few enterprises that position original research drugs and generic drugs like Huizhi, most multinational pharmaceutical companies have clearly recognized the situation and firmly turned to the positioning of innovative drug development. Although the strategic direction is clear, the research and development of innovative drugs often takes ten years, and it takes several years for existing drugs to be introduced into the China market from all over the world. Strategic adjustment often lasts for several years, and turbulence in the adjustment process is inevitable. 　　　

For multinational pharmaceutical companies positioning innovative drugs, the impact of business structure adjustment is not great. The organizational structure model established by selling original research drugs as innovative drugs for many years is still feasible in the New Deal era. The mainstream structure is either a business division system that manages the market and sales, or a structure that separates the market from sales and sets up a separate marketing function. Both models have their rationality. The bosses of multinational pharmaceutical companies set the corresponding organizational structure according to people, time and situation, and adopt one of the two models, or a mixture or variant of the two models. 　　　

Then, the introduction of new products, market access, patient’s ability to pay and digital organizational capabilities have also become the most concerned organizational design areas of multinational pharmaceutical companies besides marketing and sales capabilities. Needless to say, the China product pipeline strategy team of Roche Pharmaceuticals is a typical case. Another case, for example, AstraZeneca set up a NPP(New Product Planning) team under the Ministry of Business, and some teams even gave NPP leaders the level of executive director, which shows the importance attached to new product introduction. 　　　

Whether the product can enter the national medical insurance and how to complete the product entering the hospital as soon as possible after entering the medical insurance has become the key to the volume of new products after listing. Therefore, it has become an organizational design favored by multinational pharmaceutical companies in recent years to open up cross-team government affairs, market access and even major customer teams. This is probably the background of the times when Bian Xin, who is in charge of market access, was able to take the helm of Roche Pharmaceuticals. In the past, this channel was only open to candidates who had been vice presidents of the business department. The importance of patients’ ability to pay is related to the fact that cancer drugs and rare diseases drugs have become the main research and development directions of innovative pharmaceutical companies. In addition to national medical insurance, how to build a multi-level medical security system through charitable projects and business insurance cooperation has become the key. However, at present, the ability to pay mainly depends on national medical insurance, while charitable donations mainly rely on cooperation with large foundations and associations. Many of these abilities are placed in government affairs or access-related teams. A few multinational pharmaceutical companies also have some positions in charge of commercial insurance, mainly in government affairs or access teams. Pfizer’s separate placement in the Strategic Innovation Department is a relatively innovative move. 　　　

Of course, digitalization is also an area that attracts more attention. Many companies, such as AstraZeneca, Sanofi, Merck, etc., have set up vice-president posts to take charge of digital related work. However, for multinational companies that locate innovative drugs, the direct help of digitalization to business is not as direct as the previous capabilities. Looking forward to the success of digital transformation in companies like Huizhi, it will provide more learning output for innovative pharmaceutical companies.

Deng Xiaoping has always believed that newspaper propaganda is an important leadership method. After he became a senior leader of the Party and the army, even though he didn’t personally create and edit newspapers and periodicals, he did not forget to pay attention to the development of newspapers and periodicals in the busy work of party affairs and military affairs, or led the creation of new newspapers and periodicals, or guided the propaganda of newspapers and periodicals, and wrote articles for newspapers and periodicals from time to time.

During the War of Resistance against Japanese Aggression period, Deng Xiaoping served as the deputy director of the Eighth Route Army Political Department and presided over the daily work of the Political Department. In the years of war and smoke, he paid great attention to the news propaganda, and proposed to strengthen the strength of reporters embedded in the army as much as possible, to "greatly strengthen the foreign propaganda work, and to reflect our real combat life to the international world, spread it to overseas Chinese and spread it to the rear area through literary and artistic works, reportage, news communication, photography and painting".

Deng Xiaoping also published articles such as Mobilizing Recruits and Political Work for Recruits in Frontline Weekly published by the General Political Department. After the publication of the Eighth Route Army Military and Political Magazine, the organ publication of the Eighth Route Army General Political Department, he also wrote important military and political writings for the magazine. In July 1940, Frontline Monthly, published by the Eighth Route Army Field Political Department, was founded, and he was one of the editorial boards of the magazine. In October 1943, Deng Xiaoping served as the acting secretary of the Northern Bureau of the Central Committee of the Communist Party of China, taking charge of the party and government work in the Shanxi-Hebei-Shandong-Henan border area, and the press industry in this area also developed vigorously. The more important newspapers are Xinhua Daily North China Edition (and Tainan Edition, Taihang Edition, Taiyue Edition, etc.), Shanxi-Hebei-Henan Daily, Hebei-Shandong-Henan Daily, Chinese Daily, Battlefield Weekly, etc., while there are more kinds of small newspapers issued by various organs, organizations, districts and counties, totaling about forty or fifty kinds. In terms of publications, there are as many as thirty or forty kinds.

Deng Xiaoping not only pays close attention to the propaganda work of newspapers and periodicals, but also publishes Two Fronts Behind the Enemy Lines and Mourning for Ding Si in Yan ‘an’s Liberation Daily, Liberation Weekly, Eighth Route Army Military and Political Magazine, Shanxi, Hebei, Shandong and Henan’s Xinhua Daily, North China Edition, Party Life, Anti-Japanese Battlefield and Chongqing’s Xinhua Daily and People Weekly.

In 1947, when he led the army to the Dabie Mountains, the living conditions of the troops were extremely difficult. Deng Xiaoping pointed out that the more difficult it was, the more we could not abandon the propaganda work. He believes that propaganda work is the biggest political work at present, an indispensable condition for uniting the majority of the people around our party and army, and a major means of arming the people’s minds. "Extensive use of all propaganda weapons (propaganda by propaganda teams, theatrical troupes, army commanders, government announcements, conferences, symposiums, lectures, art exhibitions, etc.) to publicize our ideas and policies and refute the rumors and deception of the enemy can occupy the ideological position and stabilize.

In the decisive stage of the War of Liberation, Deng Xiaoping and Liu Bocheng led their troops south, courageously and invincible, and successively liberated Nanjing, Shanghai and other big cities, and quickly published Nanjing Xinhua Daily and Shanghai Liberation Daily.

After the founding of New China, Deng Xiaoping directly led and planned the publication of party newspapers in Southwest China, especially in Sichuan Province. On November 23rd, 1949, the Central Committee of the Communist Party of China Southwest Bureau was established, and Deng Xiaoping became the first secretary. He handed the headline of Xinhua Daily, inscribed by President Mao Zedong, to the personnel who organized the newspaper of Southwest Bureau, and instructed them to March to Chongqing with the army. On November 30th, Chongqing was liberated. On December 10th, Southwest Xinhua Daily met its readers. At the end of December, in order to stabilize prices, he instructed Xinhua Daily to publish the discount units in Chongqing every day, so that the broad masses could know the quotations of oil, salt and rice. He not only gave instructions to the work of the newspaper many times, but also personally reviewed and revised the important speeches of the newspaper, and also reviewed and revised the manuscripts of many journalists. When reading the press release of the conference, he often crossed out his speech and said, "The news should be shorter."

On May 16, 1950, in the report of the Southwest News Work Conference, Deng Xiaoping elaborated on the importance, nature and tasks of news editing and publishing, and how to run newspapers well. This is his famous speech on news publishing. He pointed out: "publishing newspapers, broadcasting, publications and pamphlets, while closely integrating with practice and central tasks, is more effective, broader and more effective than other methods in implementing the leadership intention." He believes that newspaper propaganda has a special effect because of its wide range of radiation. "Holding a pen is the main method of leadership. Leading comrades should learn to hold a pen. Meeting is a kind of leadership method and necessary, but there are always a few people attending the meeting. Even if a big report is made, only a few hundred people will listen. Individual conversation is also a kind of leadership method, but it can only be’ individual’. The most extensive way to achieve leadership is to use a pen. Writing with a pen will spread widely, and after writing, the thoughts will be refined and more thorough. " In view of the fact that some leaders don’t attach importance to news work, Deng Xiaoping pointed out that the key to running a newspaper well lies in leaders’ attention: "There are three conditions for running a newspaper well, namely, combining reality, connecting with the masses, criticism and self-criticism. Without the leadership, these three articles will not work well, and newspapers will have no power and will easily become’ what is heard must be recorded’. " He encouraged, "Xinhua Daily has made progress recently." Emphasize that "the premise of running a newspaper well lies in leadership", and advocate leading comrades to write articles for newspapers in person and practice them. On October 1 of the same year,He published a short article "The Founding of the People’s Republic of China in Southwest China" in Xinhua Daily, and reviewed and summarized his work in the past year.

In 1953, Deng Xiaoping was transferred to the central government and became one of the main members of the first generation of the party’s leading collective. While busy, he reads a lot of newspapers every day and participates in reviewing important editorials of People’s Daily. In the sixties and seventies, he was overthrown twice and rose twice. Reading newspapers became one of his main sources of information.

After Deng Xiaoping’s third comeback in 1977, he became the core of the second generation of leading collective of the CPC Central Committee. He has a closer relationship with the newspaper. On May 11th, 1977, Guangming Daily published a famous article "Practice is the only criterion for testing truth". This epoch-making article has the clear support of Deng Xiaoping. The article wrote: "The criterion for testing truth can only be social practice." "The unity of theory and practice is one of the most basic principles of Marxism." Deng Xiaoping criticized the viewpoint of "two whatevers" for many times, and supported the discussion on the standard of truth in the newspaper … One stone stirred up a thousand waves. With the help of this immortal work in the influential and authoritative Central Party newspaper, Deng Xiaoping set off a wave of theory and practice of "emancipating the mind and seeking truth from facts", and the great liberation of thought gave birth to great changes in reform and opening up.

Later, Deng Xiaoping repeatedly emphasized that "our party’s newspapers and periodicals should become the ideological center of national stability and unity" and demanded that "party newspapers and periodicals must unconditionally publicize the party’s ideas". (Meng Hong)

(Excerpted from A Survey of Party History)

　　CCTV News:The General Administration of Customs recently announced that in the first quarter of 2024, China’s import and export scale exceeded 10 trillion yuan for the first time in the same period, and the growth rate of import and export reached a new high in six quarters. Among them, the import and export of private enterprises maintained double-digit growth, with outstanding achievements. In the first quarter, the import and export of private enterprises in China was 5.53 trillion yuan, up by 10.7%, accounting for 54.3% of the total import and export value, accounting for half of the total foreign trade value in the first quarter of the country.

　　The "intelligence" of a pair of sports shoes

　　Private economy is a new force to promote Chinese modernization and an important foundation for high-quality development. In Fujian, when it comes to the private economy, Jinjiang will definitely be mentioned. As one of the origins of China’s private economy, Jinjiang currently has 96,000 private enterprises, accounting for more than 97% of local enterprises, and its output value, tax revenue and jobs account for over 90%.

　　In a sports shoes production base in Jinjiang, the reporter saw a pair of "ultra-lightweight" running shoes of about 200 grams. According to the person in charge of production, every weight reduction of 1 gram will reduce the physical consumption of athletes, thus improving the performance of the competition.

　　Su Chengyu is the head of a sports shoe fabric manufacturer in Jinjiang. He showed the reporter a newly designed sports shoe fabric with China traditional cultural elements.

　　Su Chengyu introduced that a pair of sports shoes must go through at least 100 processes, from yarn, cloth, soles to finished products, which can be quickly found within a radius of 50 kilometers in Jinjiang.

　　This traditional weaving enterprise has continuously increased its investment in smart manufacturing in recent years, and now it has grown into a national-level manufacturing single champion enterprise.

　　Walking into Su Chengyu’s 5G smart workshop, he suddenly entered a "future factory". The whole process is digitized from visual inspection, automatic cloth finding, automatic production scheduling system and automatic logistics distribution system at the production end. Su Chengyu introduced that this intelligent workshop has been recognized as an excellent application scenario of national intelligent manufacturing by the Ministry of Industry and Information Technology.

　　From "traditional factory" to "future factory", from traditional industry enterprises to leading enterprises with new quality productivity, the digital transformation of this enterprise is a microcosm of the high-tech and intelligent traditional industries in Jinjiang.

　　In the first quarter, the import and export of private enterprises in Jinjiang increased by 46.2% year on year.

　　According to the latest statistics of Quanzhou Customs, in the first quarter of 2024, Jinjiang’s foreign trade import and export was 21.83 billion yuan, a year-on-year increase of 40.5%, which was 35.5 percentage points higher than the national growth rate. Among them, the import and export of private enterprises in Jinjiang was 16.47 billion yuan, a year-on-year increase of 46.2%.

　　RCEP Releases Policy Dividend to Stimulate New Motive Force of Foreign Trade

　　In June 2023, the Regional Comprehensive Economic Partnership Agreement (RCEP) came into full force for 15 signatories, further helping private enterprises in China to enhance their international competitiveness.

　　As a front-line customs officer, one of Ye Jueling’s important tasks is to visit private enterprises in the area under her jurisdiction, understand the trade needs of enterprises in time, and guide enterprises to make good use of foreign trade policy dividends.

　　Ye Yuling introduced that in the first quarter of 2024, the number of applications for RCEP certificates of origin in Quanzhou reached 1,074, an increase of 18.28% year-on-year, and the total value of visas exceeded 350 million yuan. In other words, foreign trade enterprises in Quanzhou can enjoy more than 5.3 million yuan in tariff concessions in importing countries, benefiting more than 200 foreign trade enterprises.

　　News link: RCEP certificate of origin

　　Regional Comprehensive Economic Partnership Agreement (RCEP) is a free trade agreement covering the world’s largest population and the largest economic and trade scale. More than 90% of goods trade in the region will eventually achieve zero tariffs.

　　The certificate of origin is equivalent to a "coupon", and the holder can enjoy preferential trade treatment among member countries, including reducing or exempting tariffs. These certificates are usually issued by the customs of the exporting country or the CCPIT, and have a unique number, which is an important certificate for export commodities to enjoy tariff preferences in FTA abroad.

　　Jinjiang people love to fight and fight to win.

　　In July 2023, "Continuous innovation and development ‘ Jinjiang experience ’ " It was written into Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting the Development and Growth of Private Economy. On the first working day in 2024, the "First Meeting of the New Year" of the National Development and Reform Commission organized and held a conference in Jinjiang to innovate and develop "Jinjiang Experience" to promote the high-quality development of the private economy. Under the guidance of "Jinjiang Experience", how can Jinjiang’s private economy achieve high-quality development?

　　Ye Yuling introduced that the biggest feature of private enterprises in Jinjiang is to focus on making a good product for a long time and truly achieve "specialization and novelty". Through technological innovation, this umbrella manufacturer took the lead in using environmental protection materials in the industry to achieve green production and sustainable development.

　　Since 1994, this private enterprise has been engaged in the umbrella business, and has produced nearly 1 billion umbrellas in the past 30 years.

　　Looking around the world, 30 out of every 100 swimsuits are from Jinjiang, and one out of every three umbrellas is produced by Jinjiang. Jinjiang’s production of sports shoes accounts for 20% of the global market, and exterior wall ceramics accounts for 60% of the whole country. Jinjiang people love to fight, and they will win if they love to fight. They innovate in hard work and develop in innovation.

　　Concentrate on doing business, private enterprises develop and grow.

　　As a big city of private economy, Jinjiang has continuously realized the high-quality development of foreign trade by making good use of the "golden key" of "Jinjiang experience".

　　Many private enterprises in Jinjiang are practitioners and beneficiaries of "Jinjiang Experience". Under the guidance of "Jinjiang Experience", Jinjiang, with only 649 square kilometers, has 15 regional brands and 46 well-known trademarks, such as China Shoes Capital and World Jacket Capital. Many private enterprises in Jinjiang, which are renowned at home and abroad in different fields, have developed and become the industry benchmark of China.

　　It started in Jinjiang, but not only in Jinjiang. Nowadays, in counties and cities of Quanzhou, the "Jinjiang experience" is passed down from generation to generation, and the private economy and social development resonate at the same frequency.

　　At present, there are more than 10,000 private enterprises in shishi city, Quanzhou, and there are 228 private enterprises with an output value exceeding 100 million yuan. The output value created by the private economy accounts for 90% of the city’s total economic output.

　　In Nan ‘an, Quanzhou, the private economy has grown from nothing to strength, contributing 90% of the city’s tax revenue, 95% of the regional GDP and 90% of the technological innovation achievements.

　　In Anxi County, Quanzhou, more than 80% of tax revenue, more than 70% of regional GDP and more than 90% of R&D innovation, urban employment and the number of enterprises all come from the private economy.

　　Zhang Wenyang, deputy director of the Fujian Provincial Development and Reform Commission, said that looking at the whole of Fujian, a large number of private enterprises started from industry, focusing on a pair of shoes, a piece of paper, a cup of tea, a piece of glass and a battery for a long time, which has become a model for China’s manufacturing industry to go global. The core essence of "Jinjiang Experience" is that "promising the government" and "effective market" should work in the same direction, so that private enterprises can concentrate on their industries and the private economy can achieve high-quality development.

In order to fully implement the Regulations on the Supervision and Administration of Cosmetics and the Measures for the Supervision and Administration of Cosmetics Production and Operation, strengthen the supervision and administration of online sales of cosmetics, and severely crack down on the illegal sales of cosmetics through the Internet, National Medical Products Administration has launched a special campaign of "cleaning up cosmetics online and offline" since October 2021.

　　The main objectives of the action are:

　　Focus on rectifying outstanding problems in online sales, strengthen the main responsibility of cosmetics e-commerce operators, and standardize the market order of online sales of cosmetics.

　　The three major priorities of the action are:

　　First, clean up and rectify unregistered or undocumented cosmetics: cosmetics that have not been registered or filed, fraudulently used other people’s registration certificates, and have requested to stop operating.

　　Second, clean up and rectify cosmetics illegally declared on labels: including labels that are inconsistent with registration or filing materials, false or misleading, explicitly suggesting medical functions, and illegally claiming cosmeceuticals, stem cells, brush acid and medical skin care products.

　　Third, clean up and rectify cosmetics with quality and safety risks: including cosmetics illegally added, produced by using prohibited raw materials, and produced by using restricted components beyond the scope or limit, with emphasis on children’s cosmetics and freckle-removing and whitening cosmetics.

　　Clear the source under the online net line to ensure the safety of public makeup!

　　Notice of National Medical Products Administration Municipality on Launching the Special Action of "Clearing the Source under the Net Line" for Cosmetics

　　No.47 [2021] of State Drug Administration

　　Drug administrations of all provinces, autonomous regions and municipalities directly under the Central Government, and drug administrations of Xinjiang Production and Construction Corps:

　　In order to fully implement the Regulations on the Supervision and Administration of Cosmetics (hereinafter referred to as the Regulations) and the Measures for the Supervision and Administration of Cosmetics Production and Operation (hereinafter referred to as the Measures), strengthen the supervision and management of online sales of cosmetics, and severely crack down on the use of online sales of illegal cosmetics, on the basis of the first phase of the special action of "cleaning up the source online and offline" of cosmetics, National Medical Products Administration decided to conduct a nationwide campaign again from October 2021 to October 2022. The relevant matters are hereby notified as follows:

　　I. Work objectives

　　Taking the formal implementation of the Measures as an opportunity, we will comprehensively self-examine and centrally rectify the outstanding problems existing in online sales of cosmetics, strengthen the main responsibility of cosmetics e-commerce operators, promote the effective implementation of the provisions of the Measures on online sales of cosmetics, standardize the market order of online sales of cosmetics, and ensure the safety of public use of cosmetics.

　　Second, the focus of work

　　(1) Cleaning up and rectifying cosmetics that have not been registered or filed.

　　Focus on the registration and filing of cosmetics sold by cosmetics e-commerce operators, and clean up and rectify unregistered special cosmetics, unregistered ordinary cosmetics, cosmetics that fraudulently use other people’s cosmetics registration certificates, and cosmetics that have been notified by the national or provincial drug supervision and administration departments to suspend or stop business.

　　(2) Cleaning up and rectifying cosmetics illegally declared by labels.

　　Focus on checking whether the information such as cosmetic product labels displayed by cosmetic operators on the main page of their business activities in the e-commerce platform is comprehensive, true and accurate and consistent with cosmetic registration or filing materials, and clean up and rectify cosmetics that contain false or misleading contents, express or imply medical functions, and illegally claim cosmeceuticals, stem cells, brush acid and medical skin care products.

　　(3) Cleaning up and rectifying cosmetics with quality and safety risks.

　　Focus on the quality and safety of cosmetics sold by cosmetics e-commerce operators, clean up and rectify cosmetics illegally added with substances that may endanger human health, cosmetics produced with prohibited raw materials, cosmetics produced with restricted components beyond the scope or beyond the limit, and focus on children’s cosmetics, freckle-removing and whitening cosmetics, etc.

　　Third, the work content

　　This special action highlights the problem orientation and strengthens the investigation and punishment of illegal acts according to law. It is divided into three stages: work deployment and self-examination and rectification, special inspection and work summary.

　　(1) Work deployment and self-examination and rectification stage (October 2021 to February 2022)

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) should combine the actual research and deployment of special actions in the region, formulate detailed work plans, clarify inspection plans and inspection requirements, and decompose and implement regulatory responsibilities.

　　According to the focus of this special action, organize cosmetics e-commerce operators in their administrative areas to carry out comprehensive self-examination and take timely rectification measures for problems found in the self-examination stage. First, strengthen the training of laws and regulations for cosmetics e-commerce operators, publicize the new regulations and requirements of cosmetics online sales supervision and management in time, and improve the legal awareness and responsibility awareness of cosmetics e-commerce operators. The second is to urge the operators of cosmetics e-commerce platforms within their administrative areas to fulfill their management responsibilities within the platforms according to law, self-check the establishment of cosmetics quality management institutions or full-time and part-time personnel, and fulfill their obligations such as real-name registration, establishment of management systems, and suppression and reporting of illegal acts. The third is to urge the operators of cosmetics e-commerce platforms within their administrative areas to carry out centralized inspections on the cosmetics sold in their platforms. The operators of cosmetics e-commerce platforms should take necessary measures such as deleting, shielding and disconnecting links in accordance with the law or in accordance with the platform service agreement and trading rules, and report to the drug supervision and administration of the provinces (autonomous regions and municipalities) where the platforms are located. At the same time, the relevant verification clues will be handed over to the drug supervision and administration departments of the provinces (autonomous regions and municipalities) where the operators actually operate in the platform (see Annex 2 for handover requirements).The fourth is to urge the cosmetics operators in the platform to fully, truly and accurately disclose information such as cosmetics labels consistent with the registered or filed materials of the cosmetics they operate on the main page of their business activities, and fulfill their obligations such as incoming inspection records.

　　(two) special inspection stage (March 2022 to September 2022)

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) should make overall coordination and overall deployment, and organize special inspections in light of regional conditions. First, in view of the key rectification problems of this special action, the drug supervision and administration departments of all provinces (autonomous regions and municipalities) carried out supervision and inspection on the cosmetics e-commerce operators within their respective administrative areas. The problems found in supervision and inspection and the verification clues found in the self-examination and rectification stage should be traced back to the source, and the registrants, filers, entrusted production enterprises and operators involved in illegal cosmetics should be investigated and dealt with according to law. Second, the pharmaceutical supervisory and administrative departments of the provinces (autonomous regions and municipalities) where the cosmetics e-commerce platform operators are located should strengthen the supervision and inspection of the cosmetics e-commerce platform operators, focusing on the performance of their management responsibilities for the cosmetics operators in the platform, and investigate and deal with the cosmetics e-commerce platform operators who violate the provisions of the Regulations and Measures according to law. The third is to encourage the departments responsible for drug supervision and management to use technical means to carry out network monitoring, improve the pertinence and targeting of special actions through data retrieval and big data screening, and investigate and deal with illegal clues found in network monitoring according to law, involving cross-regional verification, and timely transfer verification clues. Fourth, according to the development of special actions and actual needs, combined with national and provincial cosmetics supervision and sampling work, network sampling inspection was carried out on key products.

　　(3) Work summary stage (October 2022)

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) shall timely summarize the work of special actions, fill in relevant statistical tables, sort out the existing problems, summarize the experience and practices of special actions, and submit the summary of special actions as required.

　　Fourth, the job requirements

　　(A) improve the political stance

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) should attach great importance to the special action of "clearing the source of cosmetics online and offline", strictly implement the responsibility of territorial supervision, clarify the person in charge, comprehensively strengthen the supervision of cosmetics e-commerce platform operators and cosmetics operators in the platform within their respective administrative areas according to their duties, supervise the cosmetics e-commerce platform operators to implement their management responsibilities, and supervise the cosmetics operators in the platform to implement their main responsibilities. The cosmetics e-commerce operators who violate the law seriously are listed as key regulatory targets, and supervision, inspection and sampling inspection are intensified, and their legal representatives or principal responsible persons are interviewed when necessary.

　　(2) Strengthen the investigation and punishment of illegal acts.

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) shall, in accordance with the "four strictest" requirements, promptly investigate and deal with the illegal clues of online sales of cosmetics discovered by special actions, and impose penalties on illegal acts in strict accordance with the Regulations and Measures. It is necessary to seriously investigate and deal with a number of typical cases, increase exposure and play a deterrent role.

　　(3) Strengthen departmental cooperation and the convergence of execution.

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) should strengthen the coordination and supervision between departments, and transfer those involved in false propaganda and illegal advertisements on the Internet to the market supervision department according to law; For enterprises that cannot get in touch, timely notify the market supervision department and list them in the abnormal list according to law; Those suspected of committing crimes shall be transferred to public security organs according to law.

　　The drug supervision and administration departments of all provinces (autonomous regions and municipalities) should strengthen the organization and deployment of special actions, summarize and analyze the work in all stages of special actions in a timely manner, sort out the existing problems and report the work to the National Medical Products Administration Cosmetics Supervision Department in a timely manner. Please submit the liaison information of this special action before October 20, 2021 (see Annex 3); Submit the summary of the work in the self-inspection and rectification stage and the statistical table of the self-inspection and rectification stage of the special action of "cleaning up the source under the net line online" for cosmetics before March 31, 2022 (see Annex 4); Submit the summary of the special action and the statistical table of the supervision and inspection of the special action of "cleaning the source online and offline" of cosmetics before October 30, 2022 (see Annex 5); The electronic version of relevant materials is also sent to the e-mail address of hzpjgc@nmpa.gov.cn.

　　1 cosmetic e-commerce platform illegal behavior stop report form

　　2. Cosmetics e-commerce platform verification clue transfer table

　　3 provinces (autonomous regions and municipalities) drug supervision and management departments special action liaison information table.

　　4. Statistics on the self-examination stage of the special action of cosmetics "cleaning up the source under the net line online"

　　5. Statistics on the supervision and inspection of the special action of cosmetics "cleaning up the source under the net line online"

　　National Medical Products Administration

　　October 9, 2021

　　Image Network Zhumadian News (Reporter Yang Xiao Special Photography Zhang Aiwu (Wild Cat))In January 2008, the Ministry of Culture of People’s Republic of China (PRC) announced the national intangible cultural heritage list, and Queshan Tiehua was among them. Queshan Tiehua, also known as "Tiehua", is a traditional folk fireworks spread in Queshan County and its surrounding areas in Henan Province. In the 1950s and early 1960s, there were two "Tiehua" parties in the county town, which were interrupted for more than 20 years. In 1988, after improvement, Queshan County once again held a "fireworks party" under Boshan Lake. This long-lost traditional folk fireworks, with its thrilling grandeur, made the audience clap their hands and exclaim. At that time, when the media reported this grand occasion, they called it "the wonderful culture of the Central Plains and the best folk fireworks".

offer sacrifices to ancestors

Waste pig iron is put into a small steelmaking furnace to smelt molten iron.

Inject molten iron into that groove of the willow stick

Hit the willow stick, and the molten iron will turn into iron flower and spray out.

　　There is a magical legend about "Queshan Tiehua": A long time ago, there was a severe drought in southern Henan. In order to relieve the drought, everyone volunteered to donate money to build a temple and cast a big clock in the temple. Each family brought their own ironware to the field, and the blacksmiths melted it into iron juice. At this moment, a group of crows flew in. They croaked in the trees and couldn’t get rid of them. At this moment, an old man came out of the crowd. He picked up two willow trees from the ground, dipped them in some molten iron juice, and hit them up. The iron juice splashed a golden spark more than ten meters high, shining the sky like fireworks, and the crows were frightened and flew away. When everyone was amazed at this sudden wonder, the old man had disappeared. This beautiful and magical legend proves that Queshan Tiehua has a long history. Queshan Tiehua originated in the Northern Song Dynasty, flourished in the Ming and Qing Dynasties, and has a history of more than a thousand years. It is true that the earliest activities are full of Taoist colors and industry characteristics. In the Song Dynasty, Taoism was advocated. The old Leshan in Queshan County was once a holy place of Taoism, and it was called the three Taoist mountains in the Central Plains together with Wudang Mountain in Hubei and Tongshan Mountain in Biyang (Wudang Mountain is called Jinding Mountain, Tongshan Mountain is called Tongding Mountain, and Leshan Mountain is called Tieding Mountain). Taoist temples are all over the county, and there is only one Leshan, which is called "Eight Gong Er Views and One Worship to Taiwan". The five craftsmen of gold, silver, copper, iron and tin in the society, together with Taoist priests, worship a founder, the "Tai Shang Lao Jun". Therefore, craftsmen and Taoist priests can be described as brothers and sisters.

On May 19th, the conference of Dietary Guidelines for School-age Children in China (2022) sponsored by China Nutrition Society and China Student Nutrition and Health Promotion Association was held in Beijing. At the meeting, relevant experts interpreted the main contents of the new version of the guide. According to reports, "Dietary Guidelines for School-age Children in China (2022)" is one of the specific population guidelines of "Dietary Guidelines for China Residents (2022)", which is based on eight "dietary guidelines" for the general population and revised "Dietary Guidelines for School-age Children in China (2016)" according to the nutrition and health status of school-age children in China.

　　According to Ma Guansheng, vice-chairman of China Nutrition Society and vice-director of the expert committee for revision of dietary guidelines, school-age children refer to minors aged from 6 to under 18. School-age children are in the stage of growth and development, and comprehensive and adequate nutrition is the material guarantee for their normal growth and development, and even their health throughout their lives. School age is the key period to establish healthy beliefs and form healthy eating behaviors, and developing healthy eating behaviors and lifestyles from childhood will benefit them for life. Zhangqian, deputy director of the student nutrition room of the Institute of Nutrition and Health, China Center for Disease Control and Prevention, said that children’s eating behavior is easily influenced by their families during their growth and development. Therefore, parents should pay attention to the education of children’s healthy eating behavior and enhance their sense of health responsibility.

　　The new version of the guide puts forward five "dietary guidelines" for school-age children, namely, actively participating in food selection and production to improve nutritional literacy; Eat breakfast well, choose snacks reasonably, and cultivate healthy eating behavior; Drink milk every day, drink plenty of water, do not drink sugary drinks, and do not drink alcohol; More outdoor activities, less screen time, more than 60 minutes of moderate and high-intensity physical activity every day; Regular monitoring of physical development, to maintain the appropriate weight growth. Compared with the 2016 edition, the new edition emphasizes the improvement of nutrition literacy, the cultivation of healthy eating behavior, and physical monitoring, and puts forward measures and suggestions for families, schools and society to build a healthy food environment.

　　In the new edition of the guide released this time, three "Pagoda of Balanced Diet for School-age Children in China" were added. Compared with China Residents’ Balanced Dietary Pagoda, the dietary pagoda for school-age children pays more attention to accuracy. According to the different nutritional needs of children of different age groups, the pagoda is divided into 6-10 age groups, 11-13 age groups and 14-17 age groups, and the specific dietary requirements are also slightly adjusted according to the changes of age.

　　In terms of salt and oil intake, the 6-10 age group consumes less than 4 grams of salt and 20-25 grams of oil every day; The age groups of 11-13 and 14-17 are all less than 5g of salt and 25-30g of oil every day.

　　The daily water consumption of the three age groups is different, which is 800 ~ 1000ml, 1100 ~ 1300ml and 1200 ~ 1400ml respectively.

　　In addition, the intake requirements of soybeans, nuts, livestock and poultry meat, aquatic products, eggs, vegetables, fruits, cereals (including whole grains and miscellaneous beans) and potatoes have also been adjusted according to the actual nutritional needs of different age groups.

　　Yangzi Evening News/Zi Niu News reporter

　　Yu Dandan finishing

　　Yang Guangwang Henan Sub-network News According to Xinhua Entertainment, Andy Lau and Jiang Zhiqiang are co-producers and producers, directed by Alan Yuen, and the first Chinese-language 3D action masterpiece Storm, which is jointly created by Andy Lau, Yao Chen, Lin Jiadong, Hu Jun and Lv Liangwei, will meet the audience in the "Double 12th Lunar New Year" this year (December 12th).

　　Although it is a male-dominated popular gangster film, the heroine "Yan Bing" played by Yao Chen has also attracted attention. This time, she not only got a hand-picked performance by the producer Jiang Zhiqiang, but also made her debut in Cantonese dialogue. Judging from the current advance screening, Yao Chen’s "Yan Bing" has been well received by the audience. Her love with Tao Chengbang (played by Lin Jiadong) is not only a touch of warmth in the whole film, but also represents the most cruel part of the whole film. Different from traditional Hong Kong films, Yao Chen, as a mainland actress, is no longer playing soy sauce, but has become the key to the inner storm of men. Some netizens commented that "The Storm" was "blowing up the whole Central for a woman", and as director Alan Yuen said, "Yao Chen is actually the leader at another level" in the film.

　　Jiang Zhiqiang hand-picked Yao Chen to play the heroine to change her hairstyle and practice Cantonese hard.

　　Jiang Zhiqiang said in an interview that the reason why Yao Chen was named to play the No.1 female in The Storm was because she liked Yao Chen’s play very much. "She is not only good at acting, but also has her own charm, so every time I see some scripts I like, I subconsciously think,’ Can I ask Yao Chen to play this role?’ As a result, after watching The Storm, I told Andy Lau to let Yao Chen play the heroine. "

　　Facing the new role, Yao Chen, who has always been serious, made a special trip to cut a beautiful long hair short and perm it, only to conform to the characteristics of the role, so the hairstyle that the audience saw in the film was actually designed by her own hands. "Because the role of Yan Bing comes from the bottom, but she is also a girl who loves beauty, so I decided to cut it like this in order to keep her simple and feminine."

　　Although it is not the first time to cooperate with a Hong Kong director, it was not until this film "The Storm" that Yao Chen made up his mind to practice Cantonese for the first time, so all the dialogues heard by the audience in the film were interpreted by her original voice without exception. In order to overcome the difficulties of Cantonese, Yao Chen chose to start studying one or two months in advance. "First of all, I still have to slip the lines of Cantonese, so that there will be no language barriers. Therefore, after this" Storm ",I only have one scene to speak Mandarin, and all others use Cantonese. Moreover, every scene is not only Cantonese, but also emotional input."

　　When asked if he was worried that the audience would still point out the accent problem after the release, director Alan Yuen said that this was not a problem, because the role of "Yan Bing" in The Storm was not a native of Hong Kong, but an immigrant from the mainland, so a little accent was the most natural state.

　　The first interpretation of "Best Girlfriend" adds "warm color" to the love struggle

　　Yan Bing, played by Yao Chen in the movie The Storm, is a "best girlfriend", but this is not derogatory at all, but Yan Bing is a girl who is too kind to her boyfriend Tao Chengbang (played by Lin Jiadong): making a scene for him at the police station, and looking for a job for him at all costs, hoping that her boyfriend who just got out of prison will seriously give this love a future; However, when Tao Chengbang cheated her three times and four times, "when love can’t see hope", Yan Bing resolutely "cut off the fate." For the love between Yan Bing and Tao Chengbang, Yao Chen’s understanding is that "because they both live at the bottom of this society, there will be a feeling of living in mutual snuggling and warming each other, which is also caused by fate."

　　At first, in order to make Yao Chen more involved in the role of Yan Bing, director Alan Yuen and others instilled various ideas into her in advance, but in fact, Yao Chen also had a unique understanding of Yan Bing’s heart. "From the beginning, they kept stressing to me,’ You are going to play a very bitter person this time’, and then said how pitiful Yan Bing was in the movie. But I think she is actually a girl who wants to fight hard with her fate. Unfortunately, she is always frustrated because of her boyfriend. In fact, she is very strong and warm. " Yao Chen said. As a matter of fact, she is also very flexible in grasping the role, and should respond to Alan Yuen’s words: "Yao Chen is a very real and meticulous actor, which is very rare." Even some viewers who watched the movie in advance thought she was very real in the play.

　　Mainland actresses no longer play soy sauce. Yao Chencheng is the key to "storm"

　　The so-called iron-clad Hong Kong actor and flowing mainland actress-this is the impression left by most Hong Kong films in the past. However, as the first innovative Chinese 3D gangster action giant, The Storm is not the same as the traditional Hong Kong film. Yao Chen, as the only heroine in the film, is no longer simply playing soy sauce. She has become the key to the whole film, as director Alan Yuen said: "Yao Chen is actually in the film. After watching the screening of the film, some viewers even commented that "The Storm" was "blowing up the whole Central for a woman".

　　If Yao Chen’s leather red dress was amazing in the previous Control, then in The Storm, Yao Chen will hold people’s hearts with her performance. The love between Yan Bing and Tao Chengbang in the film is not only a touch of warm color, but also represents the most cruel part of the film. After witnessing Tao Chengbang’s car with a gun in it, Yan Bing was frightened to disgrace, and then stood in front of the car and wouldn’t let him leave. The scene of two people breaking up in a rainy night, as well as rude dialogues such as "I really love you, but I don’t like you anymore", "I’m pregnant for two months, and the baby isn’t yours" and "From now on, you have nothing to do with me", all make people moved.

　　The well-known film critic "Poisonous Tongue Liewen" said after watching the movie that "of all the actors, I feel that Yao Chen plays the best!" Netizen "Movie Zeng Bin" thinks: "The visual scene has been greatly improved, the director has broadened the vision structure, and the gun battle has been carried out throughout the city, and the action gun battle has been implemented to dispatch the position and even the gun model. Lin Jiadong Yao Chen got full marks for his drama, which helped the characters to change their positions before and after the incident. The film software and hardware shoulder-to-shoulder Hollywood ",

　　The breakup scene on a rainy night was drenched by Mayor who loved Andy Lau the most all night.

　　"The Storm" Yao Chen not only contributed Cantonese soundtrack, but also started shooting the scene of breaking up with Lin Jiadong on a rainy night the day before her wedding. Even the director Alan Yuen could not help but be moved by her professionalism.

　　"It was a night! Because the director is very demanding and the scene is very tearful, so in order to show the seemingly unfeeling and painful feelings when Yan Bing and Tao Chengbang broke up, I almost have to take that kind of detail to the most accurate, and every time I watch the playback, either the director says’ one more time’ or Lin Jiadong or I say that we will do it again, and finally we won’t finish until 7 o’clock in the morning. " The so-called hard work pays off. In the "Storm" of bullets, the breakup of the two became a key turning point in the play, and it was also rated as one of the most memorable clips in the movie. Yan Bing’s desperate eyes moved the teenage audience.

　　This is the first time that Yao Chen has cooperated with Andy Lau, who is a producer, producer and starring in The Storm. Although the two have only one opposite scene in the film, Yao Chen is quite unforgettable about the only "intersection" with Hua Zai in the film. "The scene was that I was going to the police station to save my boyfriend, so I had a head-on confrontation with him. But at that time, Mr. Liu himself designed a lot of interesting little tricks, so it seemed very flustered and nervous, but it made people smile."

　　Interestingly, in Yao Chen’s play, he played opposite Hua Zai, and after the play, he has seen many movies of "Boss Liu", among which "Legend of Mayor" is his favorite. "Because it was the age of the girl seed of love at that time, I really loved him when I saw Mayor!"

Jinyun Mountain, as one of the landmarks of Beibei.

You should be familiar with it or have been there many times.

But being there many times doesn’t mean you know it.

It is not enough to go to the magical place of Jinyun Mountain once.

Today, Wenlvjun takes you to unlock the new gameplay of Jinyun Mountain.

Feel the Jinyun Mountain that I have never seen in my circle of friends.

Put away this strategy.

On the arrangement of one-day tour in Jinyun Mountain

Tuyuan | Leisure Beibei

This Jinyun Mountain, which is the closest to human fireworks.

No sea of people, no hustle and bustle.

Even the daily chicken feathers

It seems too far away

Visit Jinyun Mountain again this time.

To discover her new beauty

Tuyuan | Leisure Beibei

Twilight drums and morning bells, mountains and waters.

The reflection of the lake embankment makes each other interesting.

There is always a place here.

Satisfy your beautiful imagination　

Tuyuan | Leisure Beibei

Jinyun Mountain in Chongqing in Early Summer

Mountain after mountain, green is about to drip

When the morning mist awakens the sleeping mountain forest

Strolling on the Qingshiban Road in Jinyun Mountain

Time for a cup of coffee.

Come and feel this noisy and prosperous mountain forest

How to wake up from the quiet

Jingangbei historical block

Good natural ecology is the background color.

Starting from Beibei City, it takes about 15 minutes by car, and then you come to the Jingangbei located on the bank of Xiajialin River in Jinyun Mountain. Here is the quiet and leisure of an ancient village, where the traces of time are condensed and concentrated; It is comfortable to walk along the village to the river and take a turn at the river dam.

Tuyuan | Leisure Beibei

There is a quaint stone bridge in the historical block of Jingangbei, and the stream under the bridge is still gurgling. The leafy trees of Huangge can be seen everywhere, and the green leaves form a natural "awning". The streets have become cleaner, and the old buildings along the road have been carefully repaired, which is more rich in historical charm. The old trees in the block that are more than 100 years old have been properly protected. These precious ecological elements will also become the most distinctive highlight of the historical block of Jingangbei.

Tuyuan | Leisure Beibei

King Kong Monument flourished in the Qing Dynasty, located at the foot of Jinyun Mountain and beside Jialing River. It was first developed by transporting coal. Renovation began in April 2018, and the core area covering an area of 50 mu is expected to open to the public as soon as October this year, and the entire historical block will also be opened during the year.

Yumingjian

Shan Ye fun recreation punch card place

All the way up from the foot of the mountain, everything is green, and the retreating jungle is silently watching every traveler with the starlight lake …

Tuyuan | Leisure Beibei

Go to Yuming River, where native plants such as Patchwood, Pennisetum and Huang Jinju dance with the wind and are full of wild interest.

Yumingjian takes "evening rain Rising Autumn Pool" as the theme, and combines the misty night rain and mountain valleys to form a fun and leisure punching place in Shan Ye with "rainy feelings".

Daihu & Beibei District New Age Civilization Practice Ecological Civilization Branch

You don’t know the niche punching place.

The water is clear and green as Dai, so it is called Dai Lake. Here you can clearly see the fish wandering in the lake, walking around Daihu, and the whole person is comfortable physically and mentally; Looking around, the lake is shaded by trees, the lake is rippling with blue waves, the green algae at the bottom of the lake are uneven, and the lake embankment reflects each other.

Tuyuan | Leisure Beibei

There is also a treasure punching place near Daihu-Beibei District New Era Civilization Practice Ecological Civilization Sub-center.

Tuyuan | Leisure Beibei

Looking at the location of the ecological civilization sub-center, you think this is a homestay or a cafe, or maybe a book. In fact, it is not only an eco-art exhibition of "turning waste into art" but also a museum about the evolution of Jinyun Mountain, which began to open to the public free of charge this year.　

Open hours

Tuesday to Thursday: 10: 00-16: 00

Saturday to Sunday: 10: 00-16: 00

Monday and Friday: closed

Tenglongya viewing platform

Scenic landmarks in Jinyun Mountain　

"Nanshan One Tree Observation Deck" is the punching place of "online celebrity" overlooking the landscape of Chongqing and enjoying the night scene. Now, a scenic landmark-Tenglongya has been added to Jinyun Mountain in Beibei, which consists of Lanjiangtai, Linshangge and Tenglongya Garden.　

Tuyuan | Leisure Beibei

Linshangge has 9 floors and is 24.3 meters high, which shows the architectural style of Bayu. Climbing on the forest pavilion, you can enjoy different scenery on each floor. Standing at the highest place in the attic, you can have a panoramic view of Beibei city, and you can have a panoramic view of the beautiful scenery of the "Eight Bridges and Green Buildings".

Tuyuan | Leisure Beibei

In the Tenglongya Garden, there is also a waterfall landscape created by the height of the terrain, with flowing water and shade, which has a unique scenery.

Mazhongzui watching the clouds from the wind viewing platform

Xinjin online celebrity glass corridor bridge　

The red dot of Xinjin. com looks at the cloud observation deck with the wind, and it is backed by mountains, with a wide view on three sides. Standing on the glass corridor, the green hills at the foot are like dye, and the bamboo sea is undulating. Looking around, the scenery in Beibei City is panoramic. You can also experience the excitement of hanging feet here!

Tuyuan | Leisure Beibei

Tuyuan | Leisure Beibei

Jinyun Mountain Scenic Area

Finally, when you arrive at the scenic spot, you can choose your own preferences to climb the mountain. From north to south, there are 9 peaks in Jinyun Mountain, such as Asahi Peak, censer Peak, Lion Peak, Juyunfeng Peak, Ape Peak, Lotus Peak, Pagoda Peak, Jade Peak and Xizhao Peak. Of course, the Jinyun Temple hidden in the mountains is also a must-see attraction. More beauty of Jinyun Mountain is waiting for you to discover it yourself ~

Tuyuan | Leisure Beibei

Collect it quickly.

Share with friends

Punch in and take photos ~

Original title: Refresh the new gameplay in Jinyun Mountain! Take away the most complete play raiders!　 　 　 　 　 　 　 　　

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Recently, another virus began to wreak havoc, that is, respiratory syncytial virus. Recently, many children with bronchitis, asthmatic bronchitis, bronchiolitis and bronchopneumonia were treated in the pediatric clinic and ward of the Public Health Center, and the culprit-respiratory syncytial virus was found!

What is respiratory syncytial virus?

Respiratory syncytial virus (RSV) is the most important virus pathogen that causes acute lower respiratory tract infections (ALRTI) in children under 5 years old worldwide. Almost all children have had at least one RSV infection before the age of 2.

RSV is an RNA virus, and the dominant virus strains mutate every year, which is easy to be repeatedly infected. It is highly contagious, mainly transmitted through coughing and droplets and close contact (such as touching and kissing infected people), and can survive in vitro for several hours on contaminated desktops and toys. And not only people of all ages are susceptible to it, but it can’t be prevented by vaccines, which makes people hard to prevent.

RSV is a seasonal epidemic virus. In the north of China, it is mainly prevalent from November to April of the following year (mostly in January and February). In the warm and humid south, the incidence rate is relatively high all year round, but it is relatively higher in summer and autumn.

RSV infection is the primary cause of hospitalization of infants with viral respiratory tract infection, which seriously endangers children’s health, especially for premature infants and infants with congenital heart disease or primary immunodeficiency.

RSV infection is the most easily involved in respiratory system, and its main mechanism is airway obstruction, bronchial smooth muscle spasm and subsequent airway hyperresponsiveness, and its clinical manifestations are mostly cough, wheezing and fever.

RSV is mainly transmitted through nasopharyngeal mucosa or ocular mucosa contacting with virus-containing secretions or pollutants. Direct contact is the most common route of transmission, but droplets and aerosols can also cause transmission, so hand washing and contact protection are important measures to prevent transmission.

What are the symptoms of RSV infection?

The incubation period of RSV infection is generally 2~8 days, and symptoms usually appear after 4~6 days of infection.

After most healthy children are infected with RSV, the mild symptoms and early symptoms of infection are similar to the common cold, with symptoms such as nasal congestion, cough, sneezing, runny nose and low fever.

With the development of the disease, severe cases will have dyspnea or shortness of breath, wheezing, irritability, loss of appetite, and even respiratory failure and heart failure.

Especially for premature infants or children with severe heart disease, lung disease and abnormal immune function, it is very dangerous to be infected with RSV. In addition, RSV is the main pathogen of pneumonia and bronchiolitis in infants before 2 years old (2~6 months old is the peak age of bronchiolitis), so parents should never take it lightly.

RSV is self-limited. For children with normal immune function, family care can be done when mild infection occurs, such as feeding the baby a small amount of water many times, using a humidifier properly, dropping a little physiological saline into the baby’s nasal cavity, and sucking with a nasal aspirator after a few minutes to help the baby discharge secretions from the nasal cavity.

Note: If the symptoms are serious, you must go to the hospital in time if the following symptoms appear:

1. Body temperature > 38.5℃, and it does not go back repeatedly;

2. The baby is fidgety, crying and has a poor mental state;

3. The baby’s appetite is greatly reduced or refuses to eat, and dehydration is observed;

4. The suction frequency is greater than 60 times per minute;

5. Dyspnea, shortness of breath, (observed that the baby’s nostrils are open and breathing hard, and the muscles under the ribs or chest are depressed inward, etc.) (as shown below);

How to treat RSV infection?

There is no specific medicine at present. Clinically, symptomatic support treatment is usually adopted, with isolation nursing and symptom relief as the main methods.

○ What should I do if my baby has a fever?

If the baby’s temperature is above 38.5℃, the high fever persists and there are uncomfortable symptoms, you can take ibuprofen or acetaminophen orally.

○ What about coughing and runny nose?

If the baby has cough and runny nose, parents are not advised to use cold medicine, cough medicine or antibiotics at home without authorization. Instead, it is recommended to consult a doctor and take the medicine according to the doctor’s advice to prevent other adverse reactions.

Because RSV often invades the lower respiratory tract, unlike the general upper respiratory tract infection, parents must consult a doctor before taking the medicine!

○ Can I use antiviral drugs?

If it is a baby with severe RSV infection, antiviral drugs may be used, but they also need to be used according to the doctor’s advice.

○ Will there be sequelae?

Mild prognosis is good: babies with mild symptoms don’t have to worry after infection, and the prognosis is usually good.

Attention should be paid within 12 months: RSV is highly related to bronchial asthma, the most common chronic respiratory disease in children, especially when infants under 12 months are infected with RSV.

Studies have confirmed that children infected with RSV in infancy are four times more likely to have asthma or repeated wheezing in the future than those who are not infected, and severe lung function damage can last for more than 10 years. If most children are infected with RSV within one year of birth, they will be infected repeatedly for the next three years.

How to prevent RSV?

● Keep children’s hand hygiene: don’t rub your eyes and nose after going home, and wash your hands in time.

● Wear a mask in public places: remember to wear a mask in schools, hospitals, cinemas and crowded places without ventilation. If it is a baby who can’t adapt to masks, parents should keep a distance from others.

● Keep indoor air circulation: convection ventilation can be used when the air quality is good and the weather is warm; Ventilation for several times in cold weather, and the time is kept at about a few minutes; It is not recommended to open the window for ventilation when the air quality is poor.

● Reducing irritating gases such as second-hand smoke and formaldehyde in the environment can protect the immune function of the baby’s airway mucosa.

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Original title: "Public Health Science | Parents need to pay attention-respiratory syncytial virus infection is coming again! 》

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