People’s livelihood investigation bureau

　　Editor’s note:

　　This is the People’s Livelihood Investigation Bureau, which has never been seen before, investigating the changes in people’s livelihood. Pay attention to what you want to pay attention to and what you don’t, and investigate what you want to see and what you don’t see.

　　Chinanews. com client Beijing, December 18 th:People’s livelihood investigation bureau: In 2018, the property market will take a "roller coaster". Should the regulation be loosened?

　　Reporter Qiu Yu

　　The nationwide hot air of buying a house has been blowing for more than three years, and finally it came to an abrupt end in the second half of 2018. Because of dissatisfaction with falling house prices, some local old owners smashed the sales offices of real estate enterprises.

　　"In 2018, the property market is like a roller coaster, and buying a house is more like a gamble." Someone is so ridiculous.

　　Ice and fire in the first half of the year

　　On May 7, 2018, Hangzhou Xuhui Baolong East Lake City opened its house selection. Although the location is 40 kilometers east of the bustling area of West Lake, it still attracts nearly 3,000 people to sign up, and 16 people grab a suite, with a winning rate of only 6%.

　　A 98-year-old grandmother was crowded in the crowd, and she successfully bought an 89-square-meter new house by lottery.

　　It is not uncommon for the whole family to buy a house through a thorough policy, just like a loving couple divorcing to buy a house. Due to the price limit policy, new houses in some cities are even cheaper than the surrounding second-hand houses. This temptation makes people firmly believe that buying is earning.

　　In the first half of 2018, Hangzhou, Xi ‘an, Chengdu, Changsha and other cities experienced the phenomenon that the winning rate of buying a house by lottery was less than 10%. The probability of buying a new house was similar to that of Henan and Shandong, the most populous provinces.

　　Some people even wonder if the era of "10,000 people shake the number" is really coming.

　　However, looking at the whole country, the property market during that period was like the weather in summer, where the drought died and the waterlogged place died.

　　Buyers in the second, third and fourth tier cities are still immersed in the expectation that buying a house will rise, while the first-tier cities have already woken up and the surrounding property market has even begun to slump.

　　In October 2018, Yanjiao "sold a street". A loaded tricycle was parked in front of the closed chain store. The owner of the car sat on the ground and buried his head deeply in his arms. Zhongxin.com reporter Qiu Yushe

　　In March 2018, He Yu and his wife took the down payment from their parents and spent 3.2 million yuan to buy a small two-bedroom apartment of 80 square meters on the edge of the Sixth Ring Road in Beijing.

　　Two years ago, He Yu took a fancy to a house with the same apartment type and the same area in the same community. The offer was only 2 million yuan, but the owner’s starting price rose by 100,000 yuan, and the young couple didn’t buy it in anger. Who thought that the house price would be put on the wings and go away?

　　Later, on March 17, 2017, Beijing’s so-called "strictest" new property market regulation policy fixed the highest historical transaction price of two-bedroom houses in this community at 3.9 million, and then slowly fell back to 3.2 million.

　　He Yu wasn’t sure whether he earned 700,000 yuan or lost 1.2 million yuan. The only thing he knows for sure is that,House prices are like a roller coaster. Originally, I wanted to buy a self-occupied house to live in peace, but it was like taking part in an adventurous gamble.

　　Looking back, fortunately, there is still time for Beijing to wake up gradually, while the property market around Beijing has directly fallen from a dream into another nightmare.

　　For example, Yanjiao, which is close to Beijing, introduced a series of purchase restriction policies in March, April and June in 2017, which drove Yanjiao property market into an ice cave. The house with one bedroom and one living room facing the northwest of Tianyang City in Yanjiao, the transaction price of chain home reached 31,000/square meter in March 2017, and only 15,000/square meter in September 2018, a drop of 50%.

　　"watershed" of the property market in the second half of the year

　　House prices fell like a mountain, and when they rose that year, they were like wild horses, and the reins of regulatory policies could not be pulled.

　　Since Beijing released this round of tightening property market regulation policy on September 30, 2016, the nationwide property market regulation has not stopped, and it reached its peak in 2018.

　　According to the report of China Academy of Social Sciences, since 2018, the real estate regulation and control policies have been continuously increased, and the number of real estate regulation and control in China has reached 405 times, up nearly 80% compared with the same period in 2017.Almost every day, a measure is introduced, setting a new record.

　　There are more and more patterns of regulation, from restrictions on purchases, prices, loans and sales to restrictions on divorce, new homes, companies and minors, to simultaneous renting and selling, with the intention of curbing all the signs of real estate speculation.

　　Finally, the turning point came on the last day of July 2018.

　　On this day, Politburo meeting of the Chinese Communist Party issued a clear regulatory signal: resolutely curb the rise in housing prices.

　　Sharp people immediately found that the new formulation lacked the word "too fast" compared with the "curbing the excessive rise in housing prices" proposed in the government work report in March 2017. If the expression "too fast" still has considerable room for flexible operation, then the new expression will no longer leave any room. If it can’t go up, it can’t go up.

　　Data Map: Workers operate excavators in a commercial housing construction site in Taiyuan, Shanxi. China News Service reporter Wei Liang photo

　　The warm wind came to an abrupt end and the house price finally fell!

　　According to data from RealData,The monthly listing price of 100 cities decreased month-on-month. From March to May, 2018, there were 19 cities per month, 25 cities in June and 19 cities in July, and it suddenly increased to 47 cities in August.

　　More and more properties are joining the ranks of price reduction. In September, Evergrande first offered a nationwide promotion discount, with 8.9% off for houses and 60% off for shops. A project in Taihe gives a big discount. If the purchaser buys the house in full, the house price will be given a 30% discount; Sunshine City started the "100 billion offensive" preferential purchase season, and formulated different price reduction strategies according to different regions.

　　It’s just that something unexpected happened.

　　It was once believed that the brick poured with reinforced concrete was the best tool to deal with inflation. Buyers couldn’t stand the drop in house prices and angrily threw bricks at the developers.

　　In October 2018, a sales office in Country Garden in Shangrao, Jiangxi Province was smashed because the developer reduced the price from 10,000 yuan/square meter to 7,000 yuan/square meter, which triggered a large number of old owners to defend their rights.

　　Some owners lost 200,000 to 300,000 yuan when their mortgage was not done, and some owners bought 5 suites, which was emotional. They shouted "check out", threw eggs at the sales office, collided with the door of the sales department and had physical conflicts with the security guards. Some people were dragged ten meters away and even trampled into the hospital during the process of defending their rights.

　　Hangzhou, Hefei and other places have also seen the phenomenon of owners besieging sales offices because of the price reduction of houses.

　　Some people ridiculed that on the National Day of 2016, many people went out to play and found that not only could they not afford a house, but even the qualification to buy a house was gone. On the National Day this year, many people went out to play and came back to find that not only were there more houses, but many sales offices were smashed.

　　Developers have a hard winter.

　　Developers can’t blame the people who buy houses for turning their faces. After all, the money people throw at the property market has made a large number of housing enterprises.

　　In the past two years, the market has been very good. Housing enterprises, large and small, have learned to set a small goal first. Large housing enterprises are rushing towards one trillion sales, and small housing enterprises in the corner have boldly shouted out the goal of one hundred billion.

　　We must know that the top three Country Garden, Vanke and Evergrande in 2017 had annual sales of only over 500 billion yuan.

　　But by 2018, the problem is coming.

　　With the deepening of the regulation of the property market and the promotion of deleveraging, the "financing difficulty" of housing enterprises has become a common problem. Bank credit has shrunk, the financing channel for land acquisition has been blocked, domestic bond issuance has been suspended, and the cost of overseas bond issuance and trust financing has risen.

　　For example, R&F Properties has failed to issue bonds four times in a row this year, so it has to fight for the breathing space of funds through equity issuance and other means.

　　Another example is Evergrande. In November, the annual interest rate of issuing bonds was as high as 13.75%, nearly twice as high as in the past, which shows how urgent the desire for funds is.

　　In addition to market financing, the source of funds is sales receipts. But in the case that the house is not easy to sell, the payment has also become a problem. To this end, some developers do not hesitate to operate illegally.

　　In October 2018, a salesperson in Peacock City, a subsidiary of Huaxia Happiness, said that in Dachang County around Beijing, people who are not qualified to buy houses can also buy ordinary houses. You need to pay the full amount, then hand over the house, and then transfer the ownership after the number of years of social security tax payment certificate is enough. But what if the property buyer pays the full amount but doesn’t get the property right of the house, and the money hits Shui Piao? Sales avoided talking about this.

　　In December 2018, a salesperson of a real estate for sale in Beijing revealed that the real estate supports down payment by stages, with half paid in the early stage and the rest paid after the year.

　　"At the end of the year, all developers are a routine, all sprinting tasks and speeding up payment." The salesperson said.

　　For housing enterprises, if they can’t get the money and the payment is slow, they can only lie in the dry pool of funds and wait for rescue. Coupled with the heavy debt, it is even more difficult to breathe.

　　In October 2018, Yanjiao sold a street, and there was no tenant outside several sales offices. Zhongxin. com reporter Qiu Yu

　　"In the first half of this year, the asset-liability ratio of housing enterprises reached 80% (red line). A few housing enterprises were unable to support the scale expansion of enterprises because of their high leverage ratio, which eventually led to cash flow break and debt default." Liu Zhifeng, president of China Real Estate Association, said.

　　Let’s take a look at R&F Properties. Its third quarter report in 2018 shows that interest-bearing liabilities are as high as 155.6 billion yuan. The book capital of about 6.3 billion yuan is not enough to cover the financial cost in the coming year.

　　According to the data of Evergrande Research Institute, in the first half of 2018, excluding private financing and loans from financial institutions, the balance of interest-bearing liabilities of real estate enterprises in China reached 19.2 trillion yuan, equivalent to a quarter of China’s GDP. The next four years will be the centralized payment period of debts, and the financial pressure of housing enterprises will continue to increase.

　　If the debt expansion in the upward period of the property market is a sharp weapon for overtaking in corners, then the debt expansion in the downward period is undoubtedly burying itself.

　　Not long ago, Vanke, a giant in the real estate industry, shouted the slogan of "live", which made peers tremble. Regardless of whether Vanke is crying or crying, if even Vanke with low debt and healthy cash flow can’t survive, how can a large number of small and medium-sized housing enterprises spend the winter?

　　Will regulation be loosened?

　　Another subtle change occurred in November 2018, and the financing of housing enterprises showed signs of recovery.

　　According to the statistics of the Central Plains Real Estate Research Center, in November, many real estate companies across the country were intensively approved to issue large-scale financing, with a total amount exceeding 100 billion. Dozens of housing enterprises such as Vanke, Poly, Sunshine City and Xincheng Holdings obtained financing through various forms.

　　Mortgage interest rates have also begun to "brake". Some bank mortgage interest rates in several first-and second-tier cities have been lowered, and the speed of lending has generally accelerated.

　　According to the latest report of Rong 360, in November, the average interest rate of the first home loan in China was 5.71%, which was the same as last month for the first time. Since 2017, the national first home loan interest rate has finally stopped.

　　Regulatory policies have also been significantly reduced. According to incomplete statistics, since November, local real estate control policies have been issued about 20 times, which is significantly lower than the previous average of 40 times per month.

　　Housing enterprises frequently get financing, mortgage interest rates are lowered, and regulatory policies are reduced. Can this be regarded as a harbinger of regulatory relaxation?

　　"The recent approval of housing enterprises to issue bonds has indeed improved, but it cannot be directly understood as regulation and relaxation."Zhang Bo, chief analyst of 58 Anjuke Real Estate Research Institute, said.

　　"First, there was a serious shortage of financing in the first three quarters, which triggered a sharp increase in financing pressure in the fourth quarter. Under the background that many housing enterprises had demand for development funds before and debt repayment pressure later, financing could only become more radical; Second, from the perspective of the state’s supervision of housing enterprises’ funds, there is no obvious signal of loosening. " He said.

　　Zhang Bo believes that the deep-seated reason for the downward adjustment of mortgage interest rate is not the relaxation of regulation. Judging from the timing and rhythm of the current downward adjustment of mortgage interest rate, it is directly related to the central bank’s repeated targeted cuts to required reserve ratios and the release of market liquidity in the second half of the year. There is still room for downward adjustment of interest rate in the future, especially the preferential interest rate for the first home loan is expected to continue to increase.

　　In terms of regulatory policies, Zhang Dawei, chief analyst of Zhongyuan Real Estate, believes that the obvious slowdown in house price increase is the main reason for the reduction of binding policies. However, although the control policy has bottomed out, it will still run at the bottom for some time.

　　"On July 31st this year, Politburo meeting of the Chinese Communist Party explicitly proposed to resolutely curb the rise in housing prices, which means that the regulation cannot change direction in three to five months, and it is a high probability event to last for about three quarters. Now that the regulatory policy has stabilized, it will not be overweight, but it will not relax for the time being. " Yang Hongxu, vice president of Yiju Real Estate Research Institute, said.

　　Many people care, how to go in the future?

　　The report released by the Chinese Academy of Social Sciences in December pointed out that a small adjustment of the real estate market next year is a high probability event.In the coming year, the upward pressure on the market in first-and second-tier cities as a whole will increase, and the future trend will be dominated by growth; The downward pressure on the market in third-and fourth-tier cities is increasing, and the inventory may increase again.

　　Looking back over the past 10 years, the national property market has experienced two sharp cooldowns, one in 2008, affected by the global financial crisis, and the other in 2014, due to the increasing downward pressure on the economy, but the two times were only short-term corrections in the general trend of rising house prices.

　　In 2018, it is the opening of the long-term downward channel of the property market, or the beginning of another short-term cycle of ups and downs. It may take five or ten years before we can see clearly. (End)

　　BEIJING, Beijing, December 14 (Lv Chunrong) Although the graduation season in 2016 is far away, there are still some graduates who are not in a hurry to find jobs, but choose to travel, stay at home with their parents and continue to wait for opportunities to start their own businesses. Nowadays, the phenomenon of "slow employment" of college graduates has become increasingly prominent, which has also attracted more social attention.

　　In this regard, Guo Sheng, CEO of Zhaopin, said in an interview with Zhongxin.com (WeChat WeChat official account: cns2012) that "slow employment" is not necessarily a bad thing. For some students, they can use this period of "slow employment" to increase their social experience and broaden their horizons. However, some experts oppose students’ "slow employment" and think that they should get employment as soon as possible and receive exercise.

　　Data map. China News Agency issued a photo of Libo

　　Phenomenon — —

　　It’s not that you can’t find a job, but the phenomenon of "slow employment" of graduates is outstanding.

　　"What are you suitable for after graduation?" Nowadays, such confusion exists in the hearts of many college students, and it also puzzles Jiang Li, who just left the campus this year.

　　Like many post-90s generation, Jiang Li has his own set of ideas on employment choice. Unable to find a satisfactory job and unwilling to find a job casually, he joined the "slow employment" group and chose to stay at home with his parents while slowly considering and planning his career.

　　At this time, as a senior member of the "slow employment" family, Liu Ying, a post-90 s girl, is internship in a public institution. Due to a well-off family, Liu Ying, who graduated for more than a year, had not been in a hurry to find a job before. Her main "job" was to review and take the civil service exam according to her parents’ wishes. However, due to repeated setbacks in recent civil service exams, she decided to find an internship first and then continue to take the civil service exam.

　　Although the situation is different, it is obvious that in recent years, like Jiang Li and Liu Ying, more and more graduates choose "slow employment".

　　According to media reports, by comparing the distribution ratio of unemployed people among college graduates from 2010 to 2014, MyCOS Research Institute, a third-party survey agency, found that in recent five years, the proportion of college students who are still unemployed after graduation for six months has gradually increased, and the phenomenon of "slow employment" has become more and more prominent. In addition, a big data report of graduation season released by an online platform in July this year showed that 52% of the post-95 generation chose to find a stable job, but the remaining 48% chose to avoid employment.

　　The picture shows a sea of job seekers at the job fair. China News Agency issued Fu Meibin photo

　　Reason — —

　　To escape from reality? Work is not ideal, rational search for development directionDominate the mainstream

　　"Slow employment" doesn’t mean no employment. So, what exactly do graduates choose "slow employment"? Some people believe that there are not only the influence of employment situation and employment structure, but also the change of employment concept of the younger generation.

　　Guo Sheng analyzed, "First, the real problem is that some students from universities and schools with poor qualifications failed to find good jobs, which led to his delay. Second, some people intend to study abroad, practice or try new things and develop hobbies. "

　　The 2015 Employment Report of College Students in China released last year conducted a survey on the graduates of 2014. The survey shows that the main reason for graduates to choose "slow employment" is "unable to find a satisfactory job", with 57.7% of respondents choosing; Secondly, the respondents hope to "rationally find the direction of development and are unwilling to be bound by specific work before finding the direction"; Once again, it is "preparing to start your own business". Reasons such as "going to the postgraduate entrance examination" and "wanting to be a freelancer" are also in the forefront.

　　Obviously, the phenomenon of "slow employment" is also closely related to the change of students’ employment concept at present. The salary problem is no longer the decisive factor for many college students to get employment. They are more concerned about their desire to be respected and whether their work is ideal or not.

　　A few days ago, a survey report released by Zhaopin showed that among the components of ideal employers for college students, the top six are: respect for employees, good income prospect, fair and just employment principle, perfect welfare treatment, attractive corporate culture and salary return matched with employees’ contributions. It is noteworthy that the element of "respecting employees" goes beyond "good income prospects".

　　Data map. China News Agency issued Zhang Runzhe photo

　　Viewpoint — —

　　The dispute between "fast" and "slow" employment: exercise ability or enrich experience first?

　　Nowadays, the phenomenon of "slow employment" has become increasingly prominent. Some experts have analyzed that under the background of difficult employment for college students, the phenomenon of "slow employment" in recent years reflects that many people’s concept of job selection is quietly changing, no longer adhering to the traditional mode of "graduation is work", but paying more attention to future planning and employment quality. However, the problem of "gnawing at the old" at home does exist.

　　So, is "slow employment" good or not? Previously, in response to this phenomenon, social disputes continued. Some opponents criticize that advocating "slow employment" is an excuse for young people who don’t work hard. According to the data released by the Ministry of Education earlier this month, the number of college graduates nationwide in 2017 is expected to reach 7.95 million, 300,000 more than that in 2016. In the face of fierce employment competition, if you hand in your resume slowly, you may miss the opportunity. If you advocate "slow employment" again, won’t you take people into the pit?

　　However, some supporters believe that "slow employment" has become a part of employment reality, and graduates should be given more choices from education authorities to universities, parents and employers.

　　"I object to ‘ Slow employment ’ This statement. " Zeng Xiangquan, director of China Employment Research Institute of Renmin University of China, said in an interview with Zhongxin. com that college students should "get jobs quickly" at present, and some post-90s students are lazy and have poor discipline. Only when they enter the workplace early will they know what they have learned and what they need as soon as possible.

　　Zeng Xiangquan pointed out that there is a problem that theory is divorced from practice in China’s education. Therefore, no matter whether graduates choose large enterprises or small enterprises, they can better understand the relevant requirements and knowledge and exercise their abilities by entering the workplace.

　　Guo Sheng thinks that, in fact, "slow employment" is not necessarily a bad thing. In China’s education system, college students have learned a lot, but in fact they lack internship links and travel experiences that can really open their eyes, including studying in foreign countries and other places. Therefore, some students who choose "slow employment" want to spend half a year or a year to increase their social experience and knowledge experience, which is actually a good thing.

　　Guo Sheng also pointed out, "Of course, there are also bad phenomena, such as graduates ‘ Needing the old ’ Or some people are unwilling to make more efforts because they have no financial burden. However, most of the students we see still want to get a job very much, or they want to work hard in their own direction, but they may want to know and see the world as much as possible before they get a job.

　　Data map. Photo by Yang Huafeng

　　Suggestions — —

　　Experts say that college students need professional guidance in employment.

　　However, whether it is "slow employment" or "fast employment", employment pressure is a problem that college students have to face.

　　In February this year, Minister Yin Weimin of Ministry of Human Resources and Social Security introduced that the number of college graduates this year is 7.65 million, an increase of 160,000 over last year, and the number of secondary vocational school graduates and students who will not continue their studies after graduating from junior and senior high schools is about the same. "The employment groups of young people add up to about 15 million, and this pressure is also very great."

　　In response to this problem, the reporter noted that in recent years, government departments have issued many policies and opened up many channels to guide college students to find jobs and start businesses. For example, recently, the Ministry of Education issued the Notice on Doing a Good Job in the Employment and Entrepreneurship of Graduates of National Colleges and Universities in 2017, in which some new employment measures were introduced to encourage universities to give priority to the transfer of scientific and technological achievements to small and micro enterprises founded by college students.

　　Some people think that in the "internet plus" era, the government’s policies on entrepreneurship and employment encouragement are well suited to the characteristics of the times, so the society should follow suit.

　　To this end, some experts suggest that an urgent task to solve the employment problem of college students is to establish a professional and professional level of employment guidance team, including school employment guidance personnel and labor market employment guidance personnel. (End)

CCTV News:On July 26th, the Second Inspector Group of Ecological Environmental Protection of the Central Committee conducted a sinking inspection on Jiangyin Port City Economic Zone in Fuqing City, Fujian Province. The inspector found that the water pollution prevention and control work of the Economic Zone Management Committee was ineffective, and the problem of enterprise wastewater smuggling in the park was prominent. A large amount of domestic sewage was directly discharged into the sea without treatment, and the task of upgrading the sewage treatment plant was not implemented, which led to the deterioration of water quality in some sea areas of Xinghua Bay in Fuqing City. The inspector group will further investigate and verify the situation, and promote the local authorities to speed up the rectification of problems. If there is dereliction of duty, the local authorities will be required to investigate and deal with it according to the law.

I. Basic information

Jiangyin Gangcheng Economic Zone, Fuqing City, Fujian Province is located in Jiangyin Peninsula, Xinghua Bay. Its predecessor was Jiangyin Industrial Concentration Zone. In 2006, it was upgraded to a provincial economic development zone. In 2018, it was renamed as Gangcheng Economic Zone. It is the third largest chemical industry base in Fujian Province, with 57 industrial enterprises such as medicine and fine chemicals. In 2018, the output value of industrial enterprises above designated size reached 26.3 billion yuan. Jiangyin Town and Xincuo Town of Fuqing City are located in this economic zone, with an existing permanent population of about 75,000.

Second, the main problems

(1) The problem of illegal discharge of waste water in some enterprises is outstanding. In May 2019, the on-site inspection organized by the Ministry of Ecology and Environment found that the water quality of the river near the industrial concentration area of Jiangyin Gangcheng Economic Zone was seriously polluted, and the total nitrogen concentration was as high as 181 mg/L, which was 8 times higher than the discharge standard of the sewage treatment plant in the economic zone. The concentration of chemical oxygen demand (COD) at the entrance of the river into the sea reaches 338 mg/L, which is 7.4 times higher than the Class V standard of surface water.

Fuzhou Yaolong Chemical Group Company is a large-scale synthetic ammonia enterprise in the economic zone, with an existing synthetic ammonia production capacity of 210,000 tons/year and an average daily discharge of 1,500 tons of industrial wastewater. On July 26th, the inspector group spot-checked and found that the enterprise set up a concealed pipe privately, and used the rainwater outlet to secretly discharge high-concentration wastewater, with the COD concentration as high as 357 mg/L.. Further access to the information found that the enterprise was punished on June 11, 2019 for using rainwater outlets to secretly discharge wastewater. In just one month, it illegally discharged sewage again and committed crimes against the wind, which was of a bad nature. In addition, in the name of safety in production, the enterprise refused the surprise inspection by the environmental protection department, and the environmental protection law enforcement department of the economic zone can only enter the enterprise to inspect the sewage treatment facilities after obtaining the permission of the enterprise. The surrounding people strongly reacted to the environmental pollution problem of the enterprise. During the inspection period, they repeatedly wrote to report that the enterprise was "seriously leaking and damaging the surrounding environment".

Fig. 1 Yaolong Chemical Company set up a private underground pipe to connect industrial wastewater to rainwater pipes.

　(two) a large number of domestic sewage discharged directly into Xinghua Bay for a long time. When the planning of Gangcheng Economic Zone was adjusted in 2013, it was clearly required that the domestic sewage of Jiangyin and Xincuo towns in Fuqing City should be brought into the sewage treatment plant of the Economic Zone for centralized treatment. However, the management committee of Gangcheng Economic Zone failed to promote the construction of pipe network, and the progress was seriously lagging behind. By the time the inspector was stationed, the supporting pipe network of domestic sewage in Jiangyin and Xincuo towns had not been built, and more than 10,000 tons of domestic sewage in the two towns were discharged directly into Xinghua Bay through ditches every day. The on-site inspection by the inspector group found that the water bodies around the two towns were generally black and smelly, and the concentration of ammonia nitrogen in the river course in Anzhi District of Jiangyin Town was as high as 22.5 mg/L, which was a severe black odor.

In 2018, the former Fuzhou Municipal Commission of Housing and Urban-Rural Development organized a special inspection on rural domestic sewage treatment in Fuqing City. Fuqing City Housing and Construction Bureau, knowing that Jiangyin Town’s domestic sewage has not been collected and treated, still falsely reported that Jiangyin Town’s sewage has been connected to the sewage treatment plant in Gangcheng Economic Zone for centralized treatment, and its work is fraudulent.

Figure 2 Surrounding domestic sewage direct discharge environment Figure 3 Surrounding domestic sewage direct discharge environment

　(three) the upgrading of sewage treatment plants is not implemented for six years. The sewage treatment plant in Gangcheng Economic Zone was completed and put into operation in 2010. At present, the actual treatment capacity is about 20,000 tons/day, and there has been no denitrification treatment process, so the implementation of emission standards is low. Since 2013, Gangcheng Economic Zone has carried out several rounds of planning revision, and the corresponding planning EIA opinions clearly require upgrading the sewage treatment plant and strictly controlling the total nitrogen emission. However, the management committee of Gangcheng Economic Zone has paid more attention to the implementation of the planning project than the requirements of environmental assessment, and has not carried out the upgrading of sewage, so the planning environmental assessment opinion has become "a dead letter". In December 2017, the former Fujian Provincial Environmental Protection Department issued a pollution prevention and control plan for coastal waters, further clarifying that it is necessary to strengthen pollution control in industrial clusters, and centralized sewage treatment facilities should have nitrogen and phosphorus removal processes. However, the management Committee of Gangcheng Economic Zone did not pay attention to it and did not implement it, and the task of upgrading the sewage treatment plant failed again.

The on-site inspection by the inspector group found that about 20,000 tons of industrial wastewater total nitrogen in the sewage treatment plant in the economic zone exceeded the standard for a long time. In the first half of 2019, the average concentration of total nitrogen in the drainage was as high as 110 mg/L, which was 4.5 times higher than the standard. Pharmaceutical enterprises in the economic zone should strictly control the total nitrogen emissions according to the industry standards, and also evade the industry emission standards in the name of centralized management. For example, Fukang Pharmaceutical Co., Ltd. and Fuxing Pharmaceutical Co., Ltd. are large-scale chemical synthetic pharmaceutical enterprises in the economic zone. They discharge 2,700 tons and 2,400 tons of wastewater to the sewage treatment plant every day, and the total nitrogen concentration is as high as 260 mg/L and 150 mg/L respectively, which is 7.7 times and 4 times higher than the industry discharge standard.

(4) The water quality in some sea areas of Xinghua Bay has seriously deteriorated. In recent years, the water quality in the west side of Xinghua Bay Economic Zone in Fuqing City has shown an obvious deterioration trend, with the concentration of inorganic nitrogen in seawater increasing from 0.27 mg/L in 2015 to 0.5 mg/L in 2017 and still reaching 0.41 mg/L in 2018, and the water quality has deteriorated from Class II to Class IV. The monitoring results in February 2019 showed that the concentration of inorganic nitrogen in seawater in this sea area was as high as 0.89 mg/L, up 74.5% year-on-year, and the water quality seriously deteriorated to Grade IV.

Third, the reason analysis

Yaolong Chemical Group Company committed crimes against the wind, illegally discharged pollutants and had a bad nature. The management committees of Fuqing City and Jiangyin Port City Economic Zone did not know enough, did not perform their duties effectively, did not pay attention to the deterioration of water quality in Xinghua Bay, and failed to implement the requirements of planning environmental assessment and pollution prevention and control in coastal waters, resulting in the long-term failure of upgrading the standard of sewage treatment plants, and the problems of illegal discharge by enterprises and direct discharge of domestic sewage have not been solved. Fuqing City Housing and Construction Bureau resorted to fraud and responded to inspection.

The inspector group will further investigate and verify the situation, and promote the local authorities to speed up the rectification of problems. If there is dereliction of duty, the local authorities will be required to investigate and deal with it according to the law.

　　Cctv newsOn the evening of October 23rd, EZZY, a shared car brand operating in Beijing, suddenly announced the dissolution of the company to its employees. A person familiar with the matter said that the company has set up a liquidation committee at present, and is going through legal procedures, and solutions to various problems, including deposit disposal, will be released in the near future.

　　In recent years, China’s car rental industry has shown a rapid development trend, especially with the wide application of mobile internet technology and the promotion of new energy vehicles, the car sharing model, also known as time-sharing rental, has emerged in Beijing, Shanghai, Guangzhou and Shenzhen.

　　According to incomplete statistics, by the end of 2016, there were more than 370 shared car platforms in China, and more than 100 were put into operation. Among them, EZZY shared car of Beijing Dameng Technology Co., Ltd., with high-end cars and BMW electric cars as highlights, entered the "high-end shared car market" in Beijing. The founder of the company has publicly stated that EZZY has registered 100,000 users.

　　Employees received "lost contact" from the founder of WeChat "No work tomorrow" late at night.

　　On October 24th, an employee of EZZY, who did not want to be named, said: "On the evening of 23rd, the company suddenly held a high-level meeting, and then informed us through WeChat group that all employees were dissolved and would not have to go to work tomorrow, without explaining the specific reasons."

　　The above-mentioned employees said that their wages were not paid in October, and the company verbally promised to compensate them: "They will not treat us badly", and at the same time asked them to keep their mouths shut and keep all matters of the company confidential.

　　On Sina Weibo, some users said that they had applied to EZZY for a refund of the deposit since September 24, but the company has been delaying it on the grounds of financial evasion. The deposit paid by EZZY members ranges from 1200 to 2000 yuan.

　　It is understood that after the incident, Fu Qiang, the founder of EZZY Company, deleted a large number of media friends in WeChat and blocked the contact information, and was in a state of losing contact with the outside world.

　　Why did EZZY shut down?

　　First of all, EZZY’s distribution volume is seriously insufficient.

　　Some EZZY employees said that before the company stopped operating, there were less than 100 vehicles actually operating in Beijing.

　　The imbalance between supply and demand has aggravated the compliance risk of EZZY: in June this year, it was reported that the shared car provided by EZZY lacked a motor vehicle driving license, which would lead users to violate the Road Traffic Safety Law. In this regard, Fu Qiang once responded that due to the shortage of new cars, the platform had to put some display vehicles into the market.

　　Secondly, the scheduling ability is not strong.

　　According to a person familiar with the matter, EZZY’s vehicle deployment relies heavily on offline labor. When dispatchers dispatch vehicles, they often "11-way walk" mixed with other means of transportation, and the intelligence of background dispatching and data integration is insufficient; In addition, many users park their vehicles in underground garages, residential areas and other areas, which reduces the efficiency of offline scheduling.

　　According to industry insiders, the most important thing to share a car is scheduling. The scheduling efficiency is not high, which will provide operating costs and affect the experience, resulting in the loss of users.

　　Third, the heavy asset business "burns money" too fast.

　　Unlike bike-sharing, where each bicycle costs several hundred yuan to several thousand yuan, the cost of a car starts at tens of thousands of yuan, which is a heavy asset business and burns money quickly. Without a huge employer background and the support of the automobile factory, it is difficult to bargain with the automobile manufacturers. Small and beautiful model, it is difficult to survive in this business.

　　The market capacity of industries with rapid growth of sharing economy is equivalent to 10% of China’s GDP.

　　"Sharing economy" is now well known by more and more consumers, and bike-sharing, shared charging treasure, shared umbrella and shared car have sprung up.

　　According to the report of the National Information Center, the financing scale of the sharing economy industry in China in 2016 was 170 billion, with 600 million consumers enjoying the sharing economy and more than 60 million service providers participating in the sharing economy. At the same time, the growth rate has been very fast in recent years. It is estimated that in 2020, the market capacity of the industry is equivalent to 10% of China’s GDP.

　　But the problem also follows. The exit of bike-sharing such as Wukong Bike and 3Vbike, as well as the behavior of machimachi Bike and Cool Bike that "the deposit is difficult to refund" and even the money is rolled away, have "smeared a black hand" on the bike-sharing industry; The problem of "the deposit is difficult to refund" has also appeared in the field of shared cars, including TOGO Tuge and GOFUN shared cars, and users have fed back similar problems; In the shared charging treasure industry, hippo charging and Letian have been shut down, and Hi Power has been rumored to be laid off.

　　— — CCTV Review — —

　　In the market called sharing, some enterprises are alive and some are already dead; Some products are still promising, while others are short-lived. Without him, "the market is the market after all."

　　The same model, different fate: it is not enough to "share"

　　For example, the vitality of bike-sharing is still going on, but it is difficult to really spread the shared car. The same pattern, different fate, just reflects that it is not possible to "share".

　　Compared with bike-sharing, the most prominent feature of sharing cars is the emphasis on assets, and an important element of sharing economy is precisely economies of scale. Insufficient capital and licenses, not to mention long-term profit expectations, even the start is very difficult, and there is no sufficient market share. The final result is likely to be "thank you for your patronage".

　　Sharing economy is expected to be profitable with boundaries.

　　In the long run, a society where everything is shared seems to meet people’s life expectations; But in the short term, there is indeed a big bubble in the blind development of cluster. In the final analysis, the sharing economy has boundaries. From the most basic point of view, as the "economy" of industry (business), it should have profit expectation.

　　Only from this point of view, it is hard to say that mobike and ofo, which are most praised at present, have found a clear profit model. Furthermore, the profit expectation is based on the fact that products really meet the demand and improve economic efficiency, that is, from the perspective of social and economic efficiency, it should be "economic" rather than "uneconomical".

　　The reason why sharing umbrellas and basketball is short-lived can be attributed to the lack of use scenarios. If even the most basic "opening rate" cannot be guaranteed, the input and output are doomed to be disproportionate.

　　There is no victorious model, only a volatile market.

　　In fact,There is no model of winning every battle, only a changing market.The market is very specific, and it is successful abroad, but it may not be acclimatized in China.

　　For example, Airbnb, a shared residence, is still stumbling in the China market. The reasons are inseparable from the differences in family privacy, the level of social integrity, and the highly competitive reality of low-cost hotels in China. Talking about model promotion without such a business environment will certainly face many subsequent difficulties.

　　Sharing mode also faces industry competition and administrative regulation.

　　Of course, the sharing model also faces industry competition and administrative regulation. Looking at the development history of the group buying industry, we can clearly find that the combination of Internet and big capital indicates the final outcome of monopoly or oligarchy, and the sharing industry is no exception.

　　In recent months, mobike has launched a competitive strategy of riding 5 yuan for one quarter, which is unbearable for small enterprises, and the bike-sharing industry is "fading". At the same time, when the power of quantity control is clearly given to cities, the history of disorderly delivery in bike-sharing should soon pass, and some enterprises are likely to face the situation of capital support without market support.

　　Regulatory measures need to be strictly implemented, and consumers should pay attention to risks.

　　The rapid growth and decay of enterprises naturally brings out a regulatory problem. At the end of September, after the problem of poor management of cool cycling was exposed, a run followed, and users could not withdraw cash smoothly. This shows that the stipulation of "Guiding Opinions on Encouraging and Regulating the Development of Internet Rental Bicycles" that enterprises should strictly distinguish their own funds from users’ deposits and prepayments "and" implement earmarking "is probably not implemented.

　　For consumers, this is also a vivid risk warning: sharing all kinds of early adopters is actually sharing market risks. To protect consumers’ rights and interests, regulatory measures should not stay on paper, but should be implemented more strictly.

　　Respect the laws of the market and respect the existing boundaries of the sharing economy.

　　Is the bubble of disorderly development punctured, or is the tide of sharing economy itself receding? It remains to be seen. But what is certain is that the days when sharing can raise money and sharing is the darling have passed. Compared with the simple concept of playing, we need to respect the laws of the market and respect the existing boundaries of the sharing economy.

　　Wen Yi, the Mountain of Special Contributions for CCTV Comments

CCTV News:On June 8, 2022, the national college entrance examination entered the second day. The college entrance examination in some provinces will end this afternoon, and the marking of the college entrance examination will be started. In some areas, the marking time of the college entrance examination will be announced.

This year, the end time of the college entrance examination varies from place to place. It is understood that there are 17 provinces in the country that use the national examination paper, and the examination time is mainly concentrated on the 7 th and 8 th. Guangxi, Anhui, Jilin and other places end all the examinations on the afternoon of the 8 th. Some candidates in Sichuan, Tibet and other places will have a language exam on the 9 th, and candidates in Jiangxi Province will have a technical exam on the 9 th.

This year, in addition to Shanghai, where the college entrance examination was postponed, 13 provinces implemented the new college entrance examination. The end time of the college entrance examination in these provinces is also different. Guangdong, Hebei and other places will all end the exam on the 9 th; Beijing, Tianjin and other places will end the exam on the 10th.

The college entrance examination results were announced in late June.

All localities will start marking papers after the college entrance examination, and the results of the college entrance examination are generally 15 days after the examination — It will come out in about 20 days. At present, some provinces have announced the query time of college entrance examination results this year. The results of college entrance examinations in Anhui and Shanxi are expected to be announced on June 24, and the results of college entrance examinations in Beijing and Guangdong will be announced around June 25.

　　On the 13th, the reporter learned from the Agriculture, Animal Husbandry and Science and Technology Bureau of Dengkou County, Inner Mongolia Autonomous Region that after three years of planting experiments, Atriplex quadriptera was successfully inoculated with "desert ginseng" cistanche deserticola in Wulanbuhe Desert, the eighth largest desert in China, with a planting benefit of about 6,000 yuan per mu and broad development prospects.

　　This is cistanche tetrawinged atriplex planted in Ulan Buh desert. Xinhua News Agency reporter Li Yunping photo

　　Wulanbuhe Desert covers a total area of more than 15 million mu, of which 4.3 million mu on the eastern edge is located in Dengkou County, Bayannaoer City. Over the years, Dengkou County has cultivated Haloxylon ammodendron, a native tree species, to control Wulanbuhe desert, and later introduced technology to inoculate cistanche deserticola in the roots of Haloxylon ammodendron to develop sand industry.

　　According to Shi Xuefeng, deputy director of Dengkou Agriculture, Animal Husbandry and Science and Technology Bureau, Atriplex quadriptera is a perennial semi-evergreen shrub, which can be used as forage grass and is the preferred plant in desert control. In Dengkou County, Atriplex quadriptera was planted in 2020, and its roots were inoculated with Cistanche deserticola, with a trial planting area of 11 mu. On May 11th this year, the staff of agriculture, animal husbandry, science and technology bureau of Dengkou County conducted a yield measurement, and determined that the yield of Cistanche deserticola was more than 300 kg per mu, which indicated that the variety was successfully planted in Wulanbu and desert.

　　This is cistanche tetrawinged atriplex planted in Ulan Buh desert. Xinhua News Agency reporter Li Yunping photo

　　The reporter saw in the trial planting base of Atriplex quadriptera cistanche, that one plant of Atriplex quadriptera is green and ying ying, and rows of cistanche growing at its roots break through the ground, with more than 40 cistanche plants growing at most, and colorful cistanche flowers competing to open, becoming a beautiful landscape.

　　Wei Jun, the person in charge of the trial planting base of Cistanche quadriptera, told the reporter that Cistanche quadriptera has good taste, moderate yield and high content of effective components such as amino acids and vitamins. According to the estimate of 300 kilograms of fresh cistanche deserticola per mu of real estate and the market price of 20 yuan per kilogram, the output value of cistanche deserticola per mu can reach 6,000 yuan, with considerable ecological and economic benefits.

　　At present, the area of Haloxylon ammodendron plantation in Dengkou County is 500,000 mu, and the area of Cistanche deserticola inoculation is more than 140,000 mu. (Reporter Li Yunping)

　Author: Hu Jianli

The box office of "Unfamiliar Road to Life" broke 1 billion in one month, and this market performance exceeded many people’s expectations. It is mainly because the quality of the film is better than expected: there are many jokes, it is grounded, the details are careful, and it exposes and criticizes the ugly social phenomenon of "oil guzzlers", which is a qualified comedy.

Although the prospective son-in-law played by Adam is too stupid most of the time, and a large number of coincidences make the rationality of some plots unbearable to scrutiny, and the process of catching the oil-guzzling sub-gang seems too trivial, it is success to make most people happy in the cinema, which once again proves the audience’s huge consumption demand for domestic comedies.

"Unfamiliar Road to Life" is directed by Xiaoxing Yi, starring Qiao Shan and Adam, and starring Mary, Zhang Jingyi, Chang Yuan and Tian Yu. It tells the story of a truck trip that a prospective son-in-law started with his girlfriend and future in-laws.

The biggest advantage of this film is its dense laughter. At the same time, it adds realistic elements such as marriage and love, workplace catharsis, and wits, which makes the whole film more grounded. It is not purely for the sake of humor, but incorporates positive energy values expression and life thinking, with the intention of making the audience have a aftertaste after laughing. 　 　 　 　

Although this expression and thinking of this film is too superficial, it is just a bowl of chicken soup for the soul with chicken essence, but it is more mature than Xiaoxing Yi’s first two big-screen works "Never Imagine" and Bath Buddy. Personally, it is the best film he has made so far. It is true that there are all kinds of defects and deficiencies, but for a comedy film facing the public, the box office can exceed 1 billion yuan, which is a great affirmation of the audience.

As a young director born after 80s, Xiaoxing Yi was familiar to netizens with a series of online comedies such as "Never Imagine", and was ranked sixth in the "2015 China online celebrity Rankings". He is a veritable director of online celebrity, who is not only familiar with the aesthetic needs of young netizens and audiences for comedies, but also skilled in using various comedy expressions.

In Unfamiliar Road of Life, Xiaoxing Yi gives full play to his comic talent and advantages, and makes full use of misunderstanding, exaggeration, coincidence, contrast, homophonic and body language to make jokes. In the first half of the film, Adam plays the prospective son-in-law, Wan Yifan, who contracted most jokes with his poor performance of being stupid and failing:

At the beginning, in case Fan mistakenly beat Zhou Donghai, the prospective father-in-law played by Qiao Shan, because he mistook the wrong person, and put the latter in the cold storage and frozen it on pork; Accidentally took the wrong luggage and awkwardly gave diapers as Chinese cigarettes to the prospective father-in-law as a meeting gift; In order to show their cooking skills, they accidentally got their RV into the lake and almost caused a fire; Wrap the work permit in a bath and give the prospective father-in-law a bath, rubbing the latter’s back with blood stains; Drunk, bring somebody else’s high-end wine to feed pigs, and sleep in a pigsty with pigs in your arms, talking nonsense after drinking …

In case Fan’s stupidity and misfortune in the first half of the film make a fool of himself, although it creates a comedy effect and creates a lot of jokes, if it continues to be filmed like this, not only will the character lack realism and be boring, but it will not conform to the person who was brave in the bus at the beginning of the film, and the whole story will also become a negative example of humor at the expense of damaging the character’s image.

Fortunately, in the second half of Unfamiliar Life, Wan Yifan teamed up with Zhou Donghai, the prospective father-in-law, with the help of Mary’s prospective mother-in-law and Zhang Jingyi’s girlfriend and many truck drivers, and finally succeeded in containing this criminal gang, which became the climax and essence of the film. Not only did the hero successfully save his image in front of his parents-in-law, but the film also integrated positive energy expression of values and life thinking. 　 　 　 　

In the film,The line "What is right is always right" that Yifan often talks about is a bowl of chicken soup for the soul that the director and screenwriter intend to convey this expression and thinking to the audience.Although it is too straightforward and superficial, at the end of the film, the audience is cleverly told by reviewing the details that this sentence was originally said by Zhou Donghai when he was young to Wan Yifan when he was a child.

Combined with the title of Unfamiliar Road in Life, and some other impressive lines in the film, such as "The direction of life depends on yourself, hold the steering wheel tightly", it is somewhat meaningful and makes the audience have a aftertaste after laughing.

The shortcomings of Unfamiliar Road in Life are also obvious. First of all, Adam plays the prospective son-in-law, Wan Yifan, who is stupid and distorted most of the time. This kind of expression technique, which relies on the hero’s stupidity and bad luck and making a fool of himself, is used a little too much, which is detrimental to the character image and plot logic and has been criticized by some viewers.

Secondly, too many misunderstandings and coincidences in the film, of course, create a comedy effect, but also make the rationality of some plots stand up to scrutiny. It’s all right if it’s just a whimsical comedy like Never Imagine, but Unfamiliar Life is a life comedy that is closely related to reality and grounded. It’s okay to exaggerate the plot, but it should also conform to the basic life logic or be self-consistent in drama logic.

For example, the film’s portrayal of the "oil-guzzling" gang and its members seems to lack credibility. The "gas guzzlers" in the film not only have low IQ, but also have poor fighting capacity, which makes the process of arresting them like a child’s play. It is totally unimaginable that such a group of "rookies" can bully many truck drivers for so many years.

Generally speaking, Unfamiliar Life has a strong comedy effect, skillful comedy expression and excellent performances by actors. Although it has many shortcomings, it is a qualified domestic comedy film.

Such a qualified comedy, which is not very outstanding, not only attacked the blockbuster "King of the Sky" with much higher production cost in May 1st this year, but also exceeded 1 billion yuan at the box office in one month, which still has strong box office stamina, once again proving the audience’s huge consumption demand for excellent domestic comedy films.

In recent years,From Hi, Mom’s The Killer Is Not Too Cold and Quiet, Moon Man’s Hello, Brother, to this year’s Manjianghong and Unfamiliar Life Road, domestic comedy movies have exceeded expectations again and again, and they have increasingly become the just need of ordinary people to watch movies on holidays. 　 　 　 　

However, in our film market, the supply of qualified domestic comedies is insufficient, and excellent comedies are even rarer. It is expected that our filmmakers can create more high-quality comedies in the future to better meet the audience’s viewing needs.

(This article was originally published in the WeChat account of China Film Report. The author is the secretary-general of China Film Critics Association and the editor-in-chief of Film and Television Vane.)

On the day of 618, the number of participating users exceeded 700 million, which greatly promoted the consumption fever. This year, various e-commerce apps changed the promotion rhythm and overweight concessions, and the head brand joint platform put advertisements to grab user traffic. What was the effect from creating momentum to transformation?

Uncertainty and competition have intensified, and each platform has achieved growth through the change of marketing rhythm and the shortcomings of power categories.

1. The consumer market has bottomed out, and the e-commerce platform and merchants jointly seize certain opportunities.　

1.1 Affected by both macro-economy and epidemic situation, the consumer market bottomed out before the "618" promotion.　

With the unsealing of key cities in May and June, the consumer market is expected to usher in a recovery, and the 618 major promotion nodes provide a good opportunity for brands to drive sales.　

1.2 Policy standardizes the development of platform economy, and head players increase subsidies to merchants and consumers, aiming at grasping certain growth in the context of intensified competition.

2. The competition among users between platforms is deepening, and the conversion efficiency of two waves of traffic is different.　

2.1 The scale of large-scale users of mobile shopping continued to grow in the big promotion period. With the intensification of competition, the scale of industry users was more explosive at important nodes.　

According to QuestMobile data, the number of active users in the mobile shopping APP industry reached 730 million on June 18, 2022, up 15.0% year-on-year.

2.2 Each platform is still the focus of the marketing cycle, and it is promoted by actions such as inviting investment in advance and paying in advance.

Integrated e-commerce continues to struggle in the three-stage marketing, and the live e-commerce platform creates a specific outbreak period for the key categories of the platform to achieve the continuous outbreak of category business.　

2.3 In the past three years, the popularity of user participation in the head e-commerce platform has continued to heat up. The final payment period of Taobao has brought the peak of user scale ahead of schedule, and the fluctuation rhythm of users in JD.COM is the same as in previous years.　

According to QuestMobile data, the user scale of the head integrated e-commerce platform reached the peak on June 18th in 2022 during the "618" period, and the user scale in JD.COM increased the most on the day of the 618 carnival compared with the end of May 31st.

2.4 There was a cluster of promotional periods between platforms, and users of Amoy and JD.COM experienced traffic explosion on the first payment day. There was no concept of payment time in Pinduoduo, and the peak of user scale appeared two high points in the morning.

2.5 The water storage characteristics of people in front of important nodes are obvious, which helps the brand to realize efficient transformation.　

As the high point of the first wave of traffic, the payment efficiency of users has been significantly improved compared with normal days. With the help of platform marketing tools, the brand’s lock on potential users, users’ purchase of goods and the cooperation of marketing activities are more accurate, so it has also achieved a secondary improvement in the payment efficiency of the day.

2.6 On the first payment day, users’ cross-platform comparison and ordering behavior became more obvious, and the competition for users by platforms intensified.

3. Each platform takes great opportunities to attract a wider range of users.　

3.1 Under the background of high penetration of mobile e-commerce, Tmall and JD.COM’s newly installed users grew rapidly during the pre-sale period.

3.2 Under the stock market, the head players can cover the user groups more comprehensively with the help of big promotion marketing.

Both ends of the platform exert their strength to awaken users and empower businesses, and brands compete for traffic by rushing to market.

1. The "flow" of comprehensive e-commerce operation has changed to "reserved quantity", and the e-commerce crowd has been broadcast live in a refined way to undertake the realization of flow.

1.1 618 as a super marketing IP, the marketing links are deeply involved by many parties, the media and content positions set up to create a shopping atmosphere and guide traffic, and the marketing pattern of business positions is solid.　

1.2 Integrated e-commerce platform focuses on full-link, multi-node marketing actions to guide users’ full-cycle traffic.

With the advantage of traffic, the live e-commerce platform mainly focuses on the intra-domain content and traffic distribution mechanism, and leads to live transactions through user content consumption patterns.　

1.3 In addition to traffic and marketing subsidies, each platform relies on the marketing science platform and uses differentiated marketing resources to empower businesses.　

By upgrading the marketing platform, integrated e-commerce can promote the business of people and goods yard. In addition to creating high-quality short video/live content IP, live e-commerce provides businesses with refined operational capabilities for brand groups and marketing resources.

2. The enthusiasm of brand joint advertising is not diminished, and the rhythm is pre-emptive to compete for the first wave of traffic.

2.1 The cooperation between brands and channels has deepened, and at the same time, more brands have tried to improve their marketing effects through joint exposure through big promotion.　

2.2 The focus of joint launch is inclined to the drainage period, and e-commerce is coordinated to drain the key marketing nodes.　

2.3 The brand maintains cooperation with other channels on the basis of joint e-commerce, but the attempt of multi-platform cooperation is weakening.

Great promotion stimulates consumption and drives the marketing market to be hot.

1. Advertising is an effective marketing tool during the promotion period.　

1.1 On the whole, 618 material advertisements were placed around the payment date, and the center of gravity was tilted to 6.18.

1.2 During the promotion period, media resources are scarce, and social and video attribute media are more likely to concentrate the resources invested by brand owners and reach users’ attention in combination.

1.3 Typical consumer goods industries adopt multi-peak and high-point advertising.

During the promotion period, a variety of media types were laid out, among which the beauty care and household appliances industries preferred social media.

2. New categories and big items are the main targets of brand owners.　

2.1 The overall beauty industry is fierce, and brand players participate more; The categories of home scenes such as household appliances and computer office are relatively prominent.

2.2 Taking the beauty industry as an example, facial skin care products account for 90% of the investment resources; Head advertisers in the beauty industry are still dominated by internationally renowned brands.

2.3 Domestic brands are more inclined to focus on explosive products, and beauty products reach accurate segmentation through functional features.

2.4 Personal care products advertising focused on shampoo and hair care products.

2.5 Take the household appliance industry as an example. Most household appliances focus on refrigerators and air conditioners, while household appliances and small household appliances mainly focus on new types of household appliances.

Among household appliances and small household appliances, new brands are also relatively active.

3. The topic of manufacturing content of e-commerce platform is preheated, and the volume of popular categories is increased.

3.1 The platform side strengthens the link between consumers and brands through marketing activities, and improves the efficiency of "people-goods" matching.　

During the warm-up period of each platform, the sound volume is increased through topic hot search, so that brands can release new products or main explosive products.

4. Live e-commerce is normalized, and traffic is concentrated on brand sales.

4.1 During the promotion period, the live broadcast of goods continued to be hot, and the live broadcast room still served as a key sales conversion contact.

The marketing node of the live broadcast e-commerce platform moved forward, and the platform activities were further enriched. By creating various theme days and task competitions, the drainage and transformation of the live broadcast room were helped.　

There are many kinds of goods in the live broadcast room. QuestMobile data shows that during the period of June 18, 2022, the TOP3 sales of platform categories in Tik Tok and Aauto Quicker were skin care, leisure snacks and make-up.

4.2 During the promotion of Oriental Selection, "accident" broke out, and Lao Yu took over Lao Luo, driving a new round of live e-commerce to move towards scene marketing.　

As a phenomenal live broadcast room, Oriental Selection drives more mature consumers to participate in live e-commerce through scene-based live broadcast, and enhances the cultural level of live broadcast rooms with goods while expanding the crowd.

5, brand heat index map

　　The reporter learned from the press conference on epidemic prevention and control held in Hohhot today (September 30) that starting from September 30, people in key areas designated by the four districts of the city will be tested for nucleic acid for three consecutive days, including: the whole area of Huimin District; Tongdao North Road in New Town — Guangming Road — Xilinguole North Road — East of Xilingol South Road, south of beijing-baotou railway Line, west of Zhaowuda Road, Healthy Street — Hulunbeier South Road — The area north of Wulanchabu Road; East of Tongdao South Road, Yuquan District, Zhongshan Road — South Shuncheng Street — Lvzumiao Street — Shiyangqiao Road — South of University West Street, west of Xilingol South Road and north of Ordos Street.

　　Personnel in other areas of the city’s four districts and Jinchuan District of Tuzuoqi are subject to two inspections in three days, and the interval between the two nucleic acid tests is more than 24 hours. Those who fail to test as required are subject to Qingcheng code pop-up management. Sampling will be started at 6:00 on September 30th, and completed before 12:00. According to the actual situation, the secret and sub-secret workers can sample in advance appropriately.

　　Citizens who move across the city must hold two negative nucleic acid certificates within 48 hours.

　　The National Day holiday is coming, the flow of people is increasing, and the risk of cluster epidemic and cross-regional epidemic spread is also increasing. Hohhot suggested that the general public should spend holidays on the spot and try to reduce cross-city travel. Cross-city flow must hold two negative nucleic acid certificates within 48 hours, and the interval between two nucleic acid tests should be more than 24 hours; People entering Beijing must also hold the green code of "Beijing Health Treasure" and register their personal information. Carry out temperature measurement and code scanning for incoming (returning) callers, check the negative certificate of nucleic acid test within 48 hours, and strictly implement the policy of "landing test" and "two tests every three days" (that is, the first nucleic acid test should be carried out on the ground, and the second nucleic acid test should be completed within 24-72 hours after the incoming call).

　　(General Desk reporter Yang Shunshun)

　　As the G20 Hangzhou Summit approaches, rumors in the society, especially on the Internet, begin to spread. Zhejiang province, municipal public security and other departments responded to this rumor.

　　one

　　deny/refute/spike a rumour

　　There is a post circulating on the Internet, "Expressway No.1-5 can only get out."

　　In order to ensure the G20 Hangzhou Summit to be held safely and smoothly, the public security organs will take traffic control measures in due course, but "high-speed only can’t get in" is a rumor. Please pay attention to the authoritative release and reminder of public security organs in time.

　　2

　　deny/refute/spike a rumour

　　Online transmission of the message that Hangzhou security checkpoint requires "a car owner to take a sip of more than 20 bottles of mineral water one by one"

　　It was confirmed that the news was a false rumor. Inspection of liquids is a routine practice in security inspection. The public security organs will carry out relevant inspections in accordance with strict work norms and operating procedures, and at the same time, on the premise of ensuring safety, they will try their best to embody the principle of convenience and convenience.

　　three

　　deny/refute/spike a rumour

　　Restaurants, food markets, grocery stores and pharmacies should be closed down?

　　Shop assistant of "Ganqishi" Baozi Store: The store has not received the notice of closure, and will open as usual during the summit. We have many delivery orders from nearby units every day. The order for September has already been placed, and everything is as usual!

　　Person in charge of the "Keshamier" store on Stadium Road: At present, I have not received the notice from the superior company about temporarily closing the store, and I will definitely not take the initiative to close it.

　　Clerk of Huadong Pharmacy on Jianguo Road: Business is as usual in response to the needs of the public for dispensing medicines.

　　The boss of Hemei Nong’s "Yao Dajie’s assured food": During the summit, we should not close the door, open as usual, and everyone can still come to my place to buy food. None of the hotels we have cooperated with have heard that they are going to close down. They are open as usual, and our delivery has been going on.

　　The proprietress of Kaixuan Road grocery store: Some time ago, community workers came to make a survey on whether to continue business from the end of August to the beginning of September, but no one asked me to close the door.

　　four

　　deny/refute/spike a rumour

　　No entry to Hangzhou without a pass?

　　From August 10th to September 6th, Zhejiang public security organs set up public security checkpoints (points) in places such as the land and waterway passages around Zhejiang into Hangzhou to strengthen the safety inspection of people, articles and vehicles passing by. From 0: 00 on August 15th to 24: 00 on September 6th, the entry security card was officially opened.

　　Vehicles going to the main city of Hangzhou, Xiaoshan and Yuhang District, including Hangzhou Xiaoshan International Airport, can be handled, and it is not necessary to apply for this permit in other parts of Hangzhou. Holding the entry security certificate can be quickly verified at the relevant public security checkpoints to enter the above-mentioned areas in Hangzhou, and vehicles without the entry security certificate can also enter the above-mentioned areas in Hangzhou after passing the security inspection at the public security checkpoints.

　　five

　　deny/refute/spike a rumour

　　Can’t Hangzhou vehicles be inspected annually in mid-August?

　　The traffic police department of Hangzhou said that the annual inspection of motor vehicles in Hangzhou is being handled normally.

　　six

　　deny/refute/spike a rumour

　　Will Hangzhou Passenger Transport Center Station be closed during G20?

　　Hangzhou has indeed shut down all the long-distance simple stations in the main city, such as the North Station Market Simple Station and Qianjiang Market Simple Station. However, the passenger center station, South Bus Station, West Bus Station, North Bus Station and East Railway Station, which belong to Hangzhou Changyun, are all operating normally, and all the buses from the five major bus stations are running normally, so the majority of passengers can rest assured to buy tickets and ride.

　　seven

　　deny/refute/spike a rumour

　　The security police each subsidize 100,000 yuan?

　　This is really an unfounded nonsense. During such an international grand event, it is not only an internationally accepted practice, but also a minimum requirement for maintaining public safety to prepare for battle and strengthen security. The survey shows that Hangzhou citizens are most concerned about the security incidents during the G20 Summit.

　　eight

　　deny/refute/spike a rumour

　　Hangzhou express can’t only go out, but can’t send express mail from August?

　　Hangzhou express delivery implements the real-name registration system, and carries out unpacking inspection and inspection and acceptance of express delivery. Express delivery is not impossible to send, but centralized inspection and acceptance. With the gradual strengthening of traffic control measures from late August to early September, there may be lag or delay in the receipt and delivery of express mail.

　　nine

　　deny/refute/spike a rumour

　　All logistics carts are prohibited from entering Zhejiang?

　　According to the international practice and environmental quality requirements of the summit, during the summit, Zhejiang Province will take necessary vehicle restriction measures as appropriate, and the specific policies will be subject to the official authority. Please don’t believe the rumors.

　　10

　　deny/refute/spike a rumour

　　The G20 Hangzhou Summit has a budget of 160 billion yuan?

　　In 2016, the general public budget expenditure in Hangzhou was only 123 billion yuan. What’s more, many projects accused of serving G20 were key development projects in Zhejiang and Hangzhou several years ago. Most of the transformation is to "repair the old as the old" and use modern technology to make the tradition more prominent.

　　11

　　deny/refute/spike a rumour

　　Due to G20 Summit, Hangzhou suspended the application for temporary residence certificates for foreigners?

　　Since July 1st, the newly revised Regulations on Residence Registration of Floating Population in Zhejiang Province has been officially implemented. According to the regulations, Zhejiang cancels the handling of Temporary Residence Permit and Temporary Residence Permit, and the floating population should apply for residence registration, and the floating population who meets certain conditions can apply for residence permit. The floating population holds the Zhejiang Temporary Residence Permit, which will remain valid within the validity period of the certificate.

　　According to Zhejiang release