Where is the boundary of the ＂only art NFT＂ applet banned by Tencent’s digital collection service？

Cailian | Blockchain Daily (Beijing, reporter Dong Yujia) News,On February 21st, the WeChat applet named "Unique Art NFT" was banned by Tencent because the "digital collection" service actually provided by the applet belongs to the service category that has not yet been opened.

NFT, regarded as a part of the meta-universe, has been extremely popular since 2021. In China, Ali, Tencent, JD.COM and other Internet giants have tried this field and launched digital collection platforms one after another.

Earlier, there were market rumors that the government regulatory authorities had issued regulatory requirements for NFT or digital collections. The reporter of "Blockchain Daily" has not been confirmed by relevant departments. However, in October last year, Tencent’s "Magic Core" and the ant chain "Whale Detective" completely deleted the NFT words in the platform and changed them into digital collections.

At present, how does the digital collection business operate legally and legally in China? Where is the service boundary? These are all industrial problems that need to be solved urgently.

The deal is still going on

On February 21, the only art platform issued an official announcement that Tencent had banned the official small program of the only art that day. "The only art accepted this regulatory behavior and made efforts to rectify it."

It is reported that the applet violates the Common Rejection Situation 1.2 of the WeChat applet platform operation specification, and the "digital collection" service actually provided by the applet belongs to the service category that has not yet been opened.

The announcement also pointed out that the only art learned from Tencent that the digital collection is the WeChat applet and the unopened field of WeChat payment. Therefore, the only art will be temporarily removed from the official applet, and will be put back on the shelves after the official opening of WeChat.

The name of the small program is "the only art NFT". Some insiders analyzed to the reporter of Blockchain Daily that it may be the word "NFT" that caused its violation. The source said, "In China, the word digital collection can appear on trading platforms, but it can’t be said that NFT, but now all platforms are more cautious about digital collections."

However, it is also a digital collection platform for visual arts, and vision china’s "Meta Vision" applet can still be used normally. At 12 noon on February 22, its new digital collection "The Passage of Culture" was officially put on sale. Before the sale, the staff of the platform shared the WeChat applet and Meta Vision official website in the official group.

At the end of the group message, it is also mentioned that "WeChat applet supports WeChat payment, and the website supports Alipay payment and WeChat payment".

On the other hand, the reporter checked the account information of "Unique Art NFT" and found that the main body of this small program "Weiyi (Hangzhou) Digital Technology Co., Ltd." has changed the service category to "Pictures, Industry Information, Crafts" in the past week.

According to public information, Weiyi (Hangzhou) Digital Technology Co., Ltd. was established on May 18, 2021 with a registered capital of 3,722,219 yuan. In October, the company disclosed that it had completed 10 million RMB angel round financing.

According to Tianyancha, the digital art e-commerce platform "TheOne.art" is the only business under this enterprise. Official website, the company, also wrote that the only art platform has obtained compliance management qualifications under a number of existing policies.

Although the applet has been removed, users can still buy it through Alipay channel. At 6: 00 pm on February 22nd, the digital collection of "Rudolph and His Friends" with a total sales volume of 5,000 copies and a price of 29.9 yuan was sold out immediately after it was put on the shelves.

Ten minutes before the sale, the only art platform published a tweet about the purchase channel. In the article, the sentence "WeChat purchase and payment are not supported" was bold, suggesting that only pictures can be saved to the photo album and traded in Alipay.

After 6: 01, in the official exchange group joined by reporters, many people lamented that "it’s gone before the snap button is refreshed" and "how can anyone buy it", and many people were asking each other "Did you grab it?"

However, around 8 pm, some people in the group took a screenshot of the successful second sale of Rudolph and his friends Dylan, and the selling price was 1,700 yuan, which was over 55 times higher than the original price.

In another digital collection donation exchange group, someone sold the "Rudolph and his friends Apollo" collection for 8999 yuan.

It is reported that in the derivative market set up by the only art platform, users can consign digital collections.

The platform stated in the purchase instructions that "the secondary trading rules of digital art with different attributes are different", and users are requested to carefully read and agree with the relevant rules before operating accordingly.

The reporter wanted to ask the platform staff about the secondary transaction of the only platform, but as of press time, he has not received a response yet.

Industry self-discipline and compliance

In fact, the digital collection platforms of Internet companies such as Ant’s Whale Detective and Tencent’s Magic Core clearly do not support secondary transactions, but the secondary transactions of domestic digital collections have been going on.

The reporter saw in Weibo’s nft talk that many people posted that "Alipay Dunhuang Flying Deer was collected at a high price", and some people directly sent screenshots of their digital collections with the caption "Anyone?".

However, in the morning of February 22nd, Whale Detective announced that it found that some users illegally traded digital collections outside the platform, and restricted the donation of 56 users.

It is worth noting that on February 18th, China Banking and Insurance Regulatory Commission of China issued a risk warning to prevent illegal fund-raising in the name of "Metauniverse", saying that some lawless elements used the names of "Metauniverse Investment Project" and "Metauniverse Chain Tour" to absorb funds and were suspected of illegal fund-raising and fraud. The tip also emphasizes that the public should enhance their awareness of risk prevention and recognition ability, and beware of being deceived.

Also on February 22nd, WeChat official account, the only art platform, published an article "Resolutely Support the Convention on Self-discipline of Meta-Cosmic Industry-A Record of the First General Meeting of the First Session of the Meta-Cosmic Industry Committee of China Mobile Union".

The Meta-cosmic Industry Self-discipline Convention includes: adhering to integrity and innovation, and raising awareness of compliance; Resist capital speculation and guide reasonable expectations; Strengthen the main responsibility and stay away from the illegal mode; Strengthen innovation confidence and participate in industrial cooperation; Fulfill social responsibility and build a digital China.

At the end of the article, the only art shows that the company hopes to purify the market order, resist all kinds of illegal financial activities and make its own contribution to the construction of digital China and cultural communication with all colleagues in the meta-universe industry.