[CCTV Review] Within 24 hours, many ministries and commissions responded intensively. In the face of heavy information transparency, you can’t be absent!

Since the end of last year, a new round of heavily polluted weather has appeared strongly, and the heavy polluted weather for several days has made many "explosive" articles circulate in the circle of friends.

For example, "Automobile exhaust can reduce smog", "Professor of Chinese Academy of Sciences:" Changing coal into gas "aggravates Beijing smog" and "The truth of smog — — Imported high-sulfur petroleum coke … … The content of these articles is nothing more than rendering how serious the pollution is, "explaining" what the pollution source is, and what "coup" can be treated and protected. Although they all appear as "the face of professional science popularization", the conclusions they draw cannot stand scrutiny. (Please click for more rumors."A doctor in Concord said that the smog inhaled into the body and lungs can never be discharged"? The truth is coming!》）

Ministries and commissions held intensive press conferences within 24 hours to respond to heavy pollution problems.

On the evening of January 6th, the Ministry of Environmental Protection held a media forum, and Chen Jining, Minister of Environmental Protection, responded to questions of public concern — — Why is the pollution so serious this winter? Do the current pollution control measures work? Some cities have been "off the charts" for a long time. Is the emergency plan scientific? (For detailed response, please click "Where is the difficulty in smog control? When will there be fresh air?》）

On the afternoon of January 7, the Central Meteorological Observatory held a media briefing on the meteorological causes of the recent smog weather.

On the afternoon of January 7, the Health Planning Commission held a press conference to introduce the impact of smog on health and the common sense of protection.

Mao Qunan, Director of the Propaganda Department of the National Health and Family Planning Commission: The next step will be to study and formulate corresponding protective measures for key groups such as children and the elderly, standardize the standards and labels of anti-fog products such as masks and air purifiers, and guide market consumption.

Wang Yu, director of China CDC, introduced the functions of masks and air purifiers and how to choose air purifiers in the market.

Liu Qingquan, president of Beijing Hospital of Traditional Chinese Medicine, introduced the diet of moistening and clearing lung.

On the afternoon of January 7th, Cai Qi, Acting Mayor of Beijing, exchanged views with representatives of the media, enterprises and citizens.

Cai Qi: In recent years, the days of heavy pollution have been decreasing, and the average concentration of pm2.5 is decreasing. The tasks we have accomplished are in contrast with everyone’s feelings, mainly because it is difficult to control haze in winter heating season.　

There are still some problems in Beijing’s air pollution control, such as the difficulty in winter pollution control, the lack of accuracy in forecasting and warning heavy air pollution, and the lack of strength in tackling difficult "hard bones".

In response to air pollution, Beijing will make efforts in ten aspects this year, such as "changing coal into clean energy" in rural areas, minimizing local emissions in the power industry, completing the clean energy transformation of the remaining 4,000 tons of steam industry and heating coal-fired boilers, and controlling high-emission motor vehicles.

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When heavy pollution has blurred the world we can see, how can we not let those unnecessary rumors blur the focus we should pay attention to? In the face of heavy pollution, how can we eliminate people’s fears?

Cctv review

In the face of rumors, although many media have carried out targeted rumors, the absence of official voices has still made the public in the "crouching circle" feel anxious.

For example, on January 5th, Weibo certified as a postdoctoral fellow in meteorology of China Academy of Sciences @ Big Face with Small Chest posted a post on the Internet "Yesterday, what happened to the air in Linfen", saying that the average concentration of SO2 in Linfen in the past 30 days was 814, and the SO2 concentration at 0:55 am on the 4th reached 1303&mu; G/m3, the value is shocking. According to the guidelines issued by the World Health Organization (2005), the concentration of SO2 should be less than ＜500&mu in an environment lasting for 10 minutes; g/m3； The concentration of SO2 should be < 20&mu; g/m3。

In response to the situation of sulfur dioxide "off the charts" mentioned by this netizen, Linfen Environmental Protection Bureau only said that it had learned the relevant situation and was investigating and verifying it. But until today, the websites of relevant departments of Linfen government have not responded positively, and there is no warning about the seriousness of SO2 content in smog. For whatever reason, in the face of heavily polluted weather, failing to respond to public concerns in time, and the inaction and inaction of some cadres will inevitably lead to spit and criticism.

Under the heavy haze, it is necessary to strengthen the government’s information supply capacity

Under heavy haze, no one can be a spectator; It is the relevant functional departments that should take the initiative to dispel doubts and doubts. Last night, Chen Jining, Minister of Environmental Protection, held a media meeting, which was a comprehensive science popularization on smog prevention and control for the public. Many people reposted the record of this media meeting in the circle of friends, which is not only an affirmation of the official’s openness and courage to face the smog problem, but also an expectation for the continuous release of information in the future.

Objectively speaking, compared with the past, the current information exports are more diversified and the quality of information is more mixed. Faced with a large number of fragmented information redundancy, people often need authoritative and professional official responses. Once the supply of this kind of information is insufficient, resulting in a deficit between supply and demand, it is bound to make those one-sided, distorted, or even contrary gossip easily occupy the opinion market. "Doing nothing is equal to not doing it; Do more good deeds and say that you are doing it. " In order to win the battle against smog, we must make great efforts to adjust the industrial structure and energy structure, at the same time, we must enhance the information supply capacity and satisfy the public’s right to know, participate, express and supervise to the maximum extent, which is a big test for government departments and related professional institutions.

Some cadres once recalled nine press conferences held in Beijing during the SARS period, and thought that there were two fronts after public events, "one was to deal with them, and the other was to communicate with the society". When the voice on the Internet is overwhelming, "it is too passive to speak after that". The same principle applies to dealing with smog anxiety: not only should we take the initiative to say it, but also learn to "grab" it; Not only to the point, but also to people’s hearts. Once a benign information flow and supply environment is formed, the public will naturally not believe in network rumors.

Communication with the public functional departments need to make flexible changes.

In terms of access to public information, the public will always be "weak"; There is no doubt that it is the government’s due duty to analyze the policies and regulations and distinguish the hot spots of concern. In the new media era, functional departments need to make some flexible changes in communication awareness and communication methods.

When the information sharing and forwarding of WeChat group and friends circle becomes a normal state, can we provide a simpler, clearer and easier-to-understand policy introduction according to the reading habits of people? When netizens start asking questions on Weibo and WeChat, can they choose representative questions and do detailed and targeted guidance and communication? Thinking about what the public thinks and worrying about what the public is anxious about is the most basic way to eliminate information asymmetry and enhance the public’s sense of security and gain.

Prestige begins with frankness, and trust comes from openness. We often introspect ourselves with the idea that "the government doesn’t speak, and the news becomes inflamed", respond to the hot concerns about the harm, influence and governance progress of smog in society in time, and constantly improve all aspects of governance measures under the supervision of the public. Only then can the blue sky and white clouds become the eternal scenery of the city.

Wen Yi, a special contributor to CCTV commentary, was proofread.

Producer/Editor-in-Chief Tang Yi/Zhang Tianyu

Editor/Guo Shuang