Top ten buzzwords were released in 2023. Are you familiar with them？

The annual "Chewing on Words"

The top ten buzzwords have just been released!

"two-way trip" and "dopamine"

"Prominent bag" and "Village Super" are on the list.

Huang Anjing, editor-in-chief of Chewing on Words, believes that there is a clear boundary between short videos and traditional media such as newspapers and even the traditional means of communication on the Internet, which leads to a process of transforming "short video buzzwords" into "national buzzwords". This is one of the reasons why buzzwords did not explode this year, such as "The gear of fate begins to turn", "hakimi", "Digging and Digging" and "Enemy Honey", and so on, which were not further expanded and did not enter the final list.

First, the new quality productivity

In September 2023, General Secretary of the Supreme Leader put forward during his investigation in Heilongjiang: "Actively cultivate strategic emerging industries such as new energy, new materials, advanced manufacturing and electronic information, actively cultivate future industries, accelerate the formation of new quality productivity, and enhance new development momentum." "New quality productivity" represents a leap in productivity, a productivity in which scientific and technological innovation plays a leading role, a productivity that has got rid of the traditional growth path and meets the requirements of high-quality development, and a productivity that is more integrated and embodies new connotations in the digital age.

Second, go in both directions

This means that the relevant parties are working towards the same goal, working together and getting close to each other. It is often used between people, expressing people’s good wishes of mutual love and closeness. From being used for individuals to being used for countries, the scope of use of "two-way trip" has been extended and its value connotation has been enriched and sublimated.

Third, the big model of artificial intelligence

In the field of artificial intelligence, large model refers to a machine learning model with super-large-scale parameters (usually more than one billion) and super computing resources, which can handle massive data and complete various complex tasks, such as natural language processing and image recognition.

Fourth, the village super

On May 13th, 2023, the "Hemei Country Football Super League" held in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province started. "Village Super" is abbreviated from "Country Football Super League". The popularity of rural sports events with the prefix "village" has far-reaching practical significance for promoting national fitness, realizing a well-off society in an all-round way and revitalizing the rural economy.

V. Special Forces Tourism

Culture and tourism consumption have continued to recover, and "special forces tourism" has spread all over the network. Using "special forces" to modify "tourism" is to empower special tourism methods with the distinctive characteristics of "special forces". "Special Forces Style ×××" soon gave rise to such sayings as "Special Forces Style Watching Drama", "Special Forces Style Meeting" and "Special Forces Style Lunch Break", which showed strong productivity.

Six, conspicuous package

"conspicuous" means obvious and easy to see, so it attracts attention; "Bao" is used after verbs and adjectives to refer to people with certain characteristics. Nowadays, "conspicuous bags" are very popular because they are "different", which is people’s recognition of personalized and diversified expression. Moreover, "conspicuous package" can refer to not only people, but also those things that stand out from others of the same kind. Netizens often say that "every species has its own conspicuous package in every field". For example, the vivid and joyful cultural relics in the museum are also called "conspicuous bags".

Seven, partner

It is "partner", which originally means "people who play cards together" in the dialect, that is, "card partners". After that, the scope of use expanded, and the companions who engaged in certain activities together were generally called "partners". Nowadays, the popular "partner" reflects a new social relationship model. "Partner", "Lighter than friends, more important than colleagues", because of the similarities in one aspect or the same interests and hobbies, "partner" spends a satisfactory and comfortable time together, but does not interfere with each other in other aspects. The interaction between "partners" is controlled within the scope of meeting specific needs. This kind of precise companionship is regarded as a kind of stress-free social interaction, which does not require painstaking maintenance and has more independent choices and free space. Through social platforms, young people can "take" everything. There are food partners, travel partners, sports partners, and even baby walkers, shopping partners and weight-loss partners. However, safety is the first thing that all "partners" must ensure.

Eight, dopamine ××

Dopamine is a chemical substance, which is both a hormone and a neurotransmitter and plays an important role in the human body. Dopamine is mainly synthesized in brain cells and adrenal cells, which can affect people’s sports, cognition, mood, sleep and other aspects. Its level and balance are very important to people’s health and happiness. After the popularity of "Dopamine Wear", "Dopamine" extended the meaning of "happiness factor", from visible colors to invisible abstract concepts, such as "Dopamine Scenic Area", "Dopamine Walking", "Dopamine Diet" and "Dopamine Vacation". Even people who are enthusiastic and cheerful and have a positive attitude towards life can be described as "dopamine", such as "dopamine teacher".

Nine, emotional value

This is a marketing concept, which refers to the difference between emotional benefits and emotional costs perceived by customers. Emotional gain is the positive emotional experience of customers, while emotional cost is the negative emotional experience. Customers attach great importance to the "hard" qualities such as the quality and practicability of products and services, and also attach great importance to the "emotional value" of consumer experience. "Emotional value" can visualize the emotional experience that products and services bring to consumers, and it is an intangible added value.

X. Questioning XX, understanding XX and becoming XX.

At the beginning of this year, after "Questioning Wan Yu, Understanding Wan Yu and Becoming Wan Yu" spread on social platforms, "Questioning XX, Understanding XX and Becoming XX" gradually became a sentence-making format widely popular. For example: parents are strict in discipline, they don’t understand when they were young, and even they are rebellious; As I grow older, I gradually understand my parents; When I have a child, I completely agree with my parents, just like my parents did in those days. So he lamented "questioning parents, understanding parents and becoming parents." There are also "questioning the class teacher, understanding the class teacher and becoming a class teacher" and "questioning the aunt, understanding the aunt and becoming an aunt", which have appeared on the Internet. In a specific stage of life, facing a specific cognitive object, "questioning, understanding and becoming" is a dynamic psychological process that exists objectively, and it is also a necessary stage for mental growth and maturity, which is manifested in all aspects of social life.

Huang Anjing, editor-in-chief of Chewing on Words, analyzed that compared with previous years, the annual characteristics are obvious, reflecting the face of social life. For example, "special forces tourism" highlights people’s active life and mental state under the continuous recovery of culture and tourism consumption. The "conspicuous bag" is a reflection of the new generation’s psychological need to release their individuality and pursue "uniqueness". This year’s buzzwords have obvious innovative features, highlighting language creativity. With the rise of short video, the pragmatic boundary has not been eliminated. Short videos have won the favor of platforms and fans with the advantages of fast and grounded communication, and become another important platform for people to show their language wisdom and create languages.

Source: Xinmin Evening News

Original title: "Top Ten Catchwords Released in 2023! Is there anything you are familiar with → "

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