A few days ago, its brand-new model, King Kong Gun, officially opened for pre-sale, and the pre-sale price range of the new car was 90,000-120,000 yuan. The new car is positioned in a fashion business pickup truck, which looks more beautiful and fashionable on the whole, and continues to be equipped with a 2.0T gasoline engine and a 2.0T diesel engine.

In terms of appearance, the front face of the King Kong cannon adopts a blasting-launched honeycomb mesh, with rough chrome decoration around it, and the overall design is very domineering. The matrix headlights on both sides are also integrated with the China Net, and the super-large design looks very harmonious, which makes the front face of the whole vehicle highly recognizable.

On the side, the waistline design of King Kong Gun looks very sharp, and the unique design makes it look more three-dimensional. In addition, the wheel hub design is also very cool. The two-color wheel hub with internal color-changing calipers has a strong sense of movement visually, just like a sports pickup truck. As for the rear part, the new car adopts U-shaped double magnetic stereo taillights, and the protruding double U-shaped taillights are matched with penetrating lines, which is more stereoscopic and more integrated.

In terms of power, the new car will continue to provide two kinds of power: a 2.0T gasoline engine and a 2.0T diesel engine. Among them, the maximum power of the 2.0T gasoline engine is 145kW and the maximum speed is 170 km/h; The maximum power of 2.0T diesel engine is 122kW and the maximum speed is 160km/h.. In addition, the company will also provide two-wheel drive and four-wheel drive, as well as three container forms: standard container, long container and flat-bottomed container, so as to meet the diverse needs of users.

On March 23rd, Geely Automobile Holdings Limited released its 2020 financial report. Although some sectors performed brilliantly, Geely Automobile’s revenue and net profit declined in 2020 compared with 2019, which the company attributed to the COVID-19 epidemic.

In 2020, Geely Automobile achieved revenue of 92.1 billion RMB, down 5.4% year-on-year. Net profit was 5.57 billion yuan, down 32% year-on-year, compared with 8.26 billion yuan in the same period last year. The profit attributable to shareholders was RMB 5.53 billion, and the ending cash balance was RMB 19 billion.

After the results were announced, the market reacted strongly. In the afternoon, Hong Kong stock Geely Automobile plunged in a straight line, with a drop of over 7%.

In 2020, the cumulative sales volume of Geely Automobile exceeded 1.32 million, ranking first in the sales volume of China brand passenger cars for four consecutive years. However, this figure is 3% lower than that in 2019.

Among them, the annual cumulative sales volume of high-end brand Lexus reached 175,000 units, up about 37% year-on-year.

In terms of profit structure, its joint venture company contributed 880 million profits (including 580 million yuan from Jizhi Financial Company and 260 million from Link), accounting for about 15.6% of the net profit; Royalty income is 570 million yuan, accounting for about 10.2% of net profit.

In 2020, Geely Automobile accelerated the payment to its suppliers to alleviate the impact of production interruption caused by the epidemic, which also led to a significant decrease in the net cash inflow from its operating activities.By the end of 2020, the net cash flow from operating activities of Geely Automobile decreased by 87% year-on-year to 1.6 billion yuan.

In order to revive its financial resources, in May 2020, Geely raised HK$ 6.48 billion by placing 600 million new shares to institutional investors.

With the help of the proceeds from the placement, the total cash level of Geely Automobile (bank balance and cash+pledged bank deposits) will remain at about 19 billion yuan at the end of 2020.

In the second half of the year, the negative impact of the COVID-19 epidemic on Geely Automobile decreased.

In contrast to the bleak sales in the first half of 2020, in the second half of 2020, Geely Automobile’s sales increased by 49%, revenue increased by 50% and net profit increased by 40%.

In overseas markets, despite the restrictions of the COVID-19 epidemic, Geely Automobile’s "sea layout" is still accelerating.

In 2020, Geely Automobile sold nearly 273,000 overseas vehicles, up 25% year-on-year, covering nearly 30 countries. Among them, Link’s European offline experience store opened; In the Southeast Asian market, the annual sales volume of Proton Automobile under Geely reached 109,000 vehicles, and the export increased by 49.8%.

In terms of research and development, Geely Automobile has invested 4.8 billion yuan in 2020.In 2021, Geely’s R&D investment will continue to increase to cope with the wave of smart electric vehicles.

In 2020, in order to optimize the product structure, under the poor environment, Geely Automobile successively launched new models such as ICON, Haoyue, Xingrui, LECK 05 and LECK 06.

However, since mid-2019, the higher discounts and concessions offered by Geely to its dealers offset the positive impact brought by the continuous improvement of its product portfolio, making the average ex-factory sales price of Geely in 2020 similar to that of the same period last year.

If the high-end brand Lexus sold by its 50% equity joint venture company is taken into account, the average ex-factory sales price of Geely Automobile increased slightly year-on-year.

This also shows that the current profit pressure of new car sales in the automobile industry is great, and enterprises should pay more attention to after-sales service and other value-added businesses.

In order to continue to increase the market share, in 2021, Geely Automobile set the sales target at 1.53 million vehicles, up 16% year-on-year.

In order to step into the era of "4.0 comprehensive architecture system" faster, Geely Automobile announced that it had entered into a framework agreement with Geely Holding and established a joint venture company.

On March 23rd, Krypton Company was established, and it is planned that Geely Automobile and Geely Holding will jointly contribute 2 billion yuan. Among them, Geely Automobile holds 51% and Geely Holding Group holds 49%.

Li Shufu became the chairman of the company, and An Conghui became the CEO of the company.

Extreme Krypton Company will increase its R&D investment in the field of new four modernizations, and build the full-stack self-research capability of intelligent software and hardware. It will integrate various assets and technologies, including but not limited to electric vehicle technology, the right to use the vast intelligent evolutionary experience architecture (SEA), brand authorization, three power technologies, supply chain system construction and user ecological construction.

The joint venture company will become a subsidiary of Geely Automobile, and its financial performance will be consolidated with Geely Automobile.

As early as last September, the Shanghai Stock Exchange disclosed that Geely Automobile had an IPO meeting in science and technology innovation board. However, Geely has made no substantial progress in the process of officially landing in science and technology innovation board.

China’s stock market regulator questioned whether the company was high-tech enough, Lianhe Zaobao quoted people familiar with the matter as saying.

In this regard, Yang Xueliang, vice president of Geely Holding, said that there is no further information to provide. According to the information disclosure standard of the listing process, everything is subject to the approval of the regulatory authorities.

　　Nowadays, the price of new energy vehicles is the same as that of fuel vehicles, and it is inevitable that new energy will grab the share of fuel vehicles. Take the medium-sized and large SUV with a budget of 300,000-400,000 yuan. Do you want to increase the program, or the pure fuel version of Ford? Both cars have a body exceeding 5 meters, and the whole department has a 6-seat design. Explorers have 6 seats and 7 seats to choose from. The guide prices of M7 and 2023 explorers are 319,800-379,800 yuan and 309,800-379,800 yuan respectively.

　　Space: The third row of explorers is slightly more spacious than the M7.

　　In terms of sales volume, there were 1,100 vehicles sold in the market in July, while in August, the total sales volume of the entire customer M5 and M7 reached 10,045 vehicles, and the effective orders of the customer M7 so far exceeded 50,000 vehicles. Looking at the explorers, in the first eight months of this year, the total sales volume was 8964 vehicles, and the average monthly sales volume exceeded 1000 vehicles. From the current point of view, the monthly sales of the M7 and the Explorer are similar, but what about the future? The market will give the answer!

　　From the product itself, both the Explorer and the Quest M7 are medium and large SUVs with similar body sizes, but the Explorer is 43 mm longer than the Quest M7, and the Explorer with a wheelbase of 3,025 mm is longer than the Quest M7 with a wheelbase of 2,820 mm. The longer wheelbase gives the Explorer a slightly more spacious third row space than the Quest M7. Compared with the size, the length, width, height and wheelbase of the explorer’s body are indeed above the boundary M7.

　　Performance: The rear drive explorer accelerates faster and the four-wheel drive interface M7 is stronger.

　　From the performance point of view, the zero-acceleration of Explorer’s rear-wheel drive and Wenjie’s M7 rear-wheel drive is 7.6 seconds and 7.8 seconds respectively, and only the lowest equipped models of the two cars are rear-wheel drive designs, and the prices are 309,800 yuan and 319,800 yuan respectively. In terms of four-wheel drive models, the four-wheel drive acceleration of Explorer and Quest M7 is 7.8 seconds and 4.8 seconds respectively, and the guide prices are 329,800-379,800 yuan and 339,800-379,800 yuan respectively, and the prices are close.

　　Explorers are all equipped with a 2.3T turbocharged engine and a matched 10AT transmission, with an output of 276 HP and 425 N.. Rice, just add 92# gasoline. The 1.5T four-cylinder engine on the M7 is only used for power generation and does not directly drive the vehicle, but 95# gasoline needs to be added. The M7 rear drive is equipped with 200 kW and 360 N.. Rice motor; Like the rear motor of the four-wheel drive model, the power of the front motor is 130 kW and 300 N. Rice.

　　M7 plus 95# gasoline, but the fuel consumption is lower than that of Explorer, and the front suspension of Explorer is better.

　　Explorers refuel for a few minutes, but the battery life of M7 rear drive and four-wheel drive pure electric WLTC is 150 km and 135 km, and it takes 30 minutes for slow charging and 5 hours for fast charging. People who buy extended-range cars generally don’t want to wait for a slow charge, unless they have a private charge at home, which is mainly to refuel and generate electricity. The fuel consumption of M7′ s rear drive and four-wheel drive is 6.85L and 7.45L respectively, while the combined fuel consumption of Explorer’s rear drive and four-wheel drive is 9.07L and 10.08L, and the actual fuel consumption may be slightly higher than this fuel consumption.

　　In terms of energy consumption, at the same price, even with refueling, the fuel consumption of the boundary M7 is definitely lower than that of the explorer, and the use cost of the boundary M7 will be lower than that of the explorer. If you drive for a short distance and charge conveniently, the use cost under charging is lower. Looking at the driving quality, Explorer’s front suspension is a double-ball-joint spring strut suspension, while Wenjie M7 is an ordinary McPherson independent suspension, and both rear suspensions are multi-link independent suspensions.

　　The key point is the difference of the front suspension. As the best family car controlled by BMW, BMW 3 Series also adopts the double-ball joint spring shock absorption strut suspension, which makes the control more accurate and flexible. However, there is a 40-degree ternary lithium battery on the chassis of the car body, which makes the weight of the chassis heavier. After the center of gravity is lowered, the driving quality of the car body will not be weak.

　　In terms of configuration, the asking M7 is more abundant than the explorer, but it is not much at similar prices. Take the entry-level rear-drive model as an example, the asking M7 is 10,000 yuan more expensive, which also includes door-opening warning, 360 panoramic image, full-speed adaptive cruise, automatic parking, HUD head-up display, wireless charging function of front-row mobile phones, heating, ventilation and massage functions of the first and second rows of seats, and 12 audio and negative ion generators. However, regarding the central control screen, the explorer’s 27-inch screen is larger than the 15.6-inch screen of the world M7, and both the explorer and the world M7 have L2-level driving assistance capabilities.

　　Write it at the end

　　The budget of 300,000-400,000 yuan is to buy medium and large SUVs, and the explorers provide 6 and 7 seats to choose from, while only 6 seats are available to ask for the M7. At similar prices, the configuration of the M7 is slightly richer than that of the explorers, while the M7 is exempt from purchase tax, and thanks to Huawei’s technical blessing, its popularity is higher than that of the explorers. Judging from the use cost, the fuel consumption cost of the M7 is definitely lower, and both cars can be poetic and far away. The short-distance M7 can also reduce fuel consumption by pure electric driving. Although the space of the boundary M7 is slightly smaller than that of the explorer and the central control panel is not as large as that of the explorer, at a similar price, many people may choose the boundary M7 for the sake of green cards and lower fuel consumption.

　　[car home New Car Launches] On April 13th, the (|) model ushered in its debut. This time, the interior of the new car was also unveiled. As a hard-core off-road product, how did it perform at the design level? Let’s take a look together!

　　In terms of appearance, Jetway Traveler was designed by former Porsche design director Hakan Saracoglu, and the appearance was designed in a tough body style. Among them, the net is equipped with the "JETOUR" brand logo and connected with the headlights. The distinctive headlight group style is impressive. The posture of the whole vehicle is vigorous, with sharp lines and full profile coexisting. Judging from some configurations released this time, the new car adopts Kunpeng Power and XWD intelligent four-wheel drive system, and is equipped with Qualcomm 8155 chip platform. Can provide a better cockpit intelligent experience.

　　On the side of the car body, the wheel eyebrows of the real car protrude outward, and it is equipped with large-size tires. The window frame shows a hard-core style and adopts a suspended roof design. The tail of the vehicle is a classic small schoolbag assembly, and the vertical taillights are wrapped in a black frame, showing off-road temperament.

　　The interior of the new car adopts T-shaped flat layout, with sharp edges and corners, simple and powerful, exquisite interior materials and large-size suspended central control screen. Jietu travelers will have more outstanding performance in "travel+"ecological services, intelligent driving, healthy cockpit and so on. Compared with the traditional hard-core off-road SUV products, travelers have adopted a more concise and fashionable design, and the large central control screen is very eye-catching. At the same time, the color matching in the car has also adopted a younger idea, and the overall atmosphere is more active.

　　In terms of power, our C-DM is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, and the transmission system is matched with a 3-speed DHT gearbox. (Text/car home Duandi)

Original title: Song Xiaofeng apologized for jumping "Subject 3" in the Spring Festival Evening and told the creative process, which was different from the director’s statement.

Just today

As the Spring Festival approaches, the recording scene of the Spring Festival Gala has set off a sensational "Subject III" storm, and Zhao Benshan’s disciple Song Xiaofeng has become the focus! On the sketch of anhui tv Spring Festival Evening, the funny artist suddenly danced the controversial "Subject Three" dance, which made the audience and the Internet fall silent, and this move also caused a fierce controversy.

How did this Spring Festival Evening storm ferment? Let’s unveil the mystery of this Spring Festival Gala and discuss the story behind the stars.

First of all, looking back at the recording scene, Song Xiaofeng, as a disciple of Zhao Benshan, is good at humor. However, when he learned that he needed to jump to "subject three", his first reaction was to refuse! He thinks this dance has been "out" in the Spring Festival Evening, and he is no longer suitable for this kind of young people’s dance at his age. This view has sparked a heated debate between the director and the screenwriter. The director thinks that "Subject III" can enhance the atmosphere of the sketch, while the screenwriter thinks that this is an outdated stalk.

In the end, Song Xiaofeng gave in and learned this dance. He thinks that as an actor, it is most basic to respect the director, although he has doubts about this decision. This heated discussion adds a lot of drama to a simple dance.

This incident triggered thinking about the relationship between innovation and tradition in the Spring Festival Gala. Director Gao Hailong believes that the modern Spring Festival Gala needs to be younger and more fashionable, and "Subject III" is the element that can attract young audiences. His persistence makes the whole sketch more lively and energetic on the stage.

However, Song Xiaofeng’s response has complicated the dispute. In his response, he said that he didn’t expect to cause trouble to everyone, and wished everyone a happy New Year in advance. However, unlike the director’s statement, he revealed that he knew nothing about "Subject III" when he saw the script, and he had doubts about dancing this kind of dance at his age. This makes people think more about the differences and compromises between actors and directors in the creative process.

This "subject three" storm made the audience see that the Spring Festival Evening is no longer just a machine to create paragraphs, but is constantly trying to innovate. The conflict between actors and directors and the audience’s expectation for the innovation of the Spring Festival Gala all make this year’s Spring Festival Gala more interesting.

Generally speaking, this Spring Festival Gala is like a wonderful drama, with fierce conflict between actors and directors, real emotional expression, and more laughter and tears expected by the audience. Whether it is for or against "Subject Three", this controversy has become a highlight of the Spring Festival Evening. Looking forward to the future Spring Festival Evening, we can continue to present more exciting programs for the audience. Let’s look forward to more surprises and touches on the stage of the Spring Festival Evening. On this stage full of collision between traditional culture and modern elements, we have witnessed the gorgeous transformation of Spring Festival Gala again and again.

Thank you for watching ~

Editor in charge:

On November 17th, the 21st Guangzhou International Automobile Exhibition was grandly opened. Jietu Automobile and traveler C-DM made a heavy appearance at Guangzhou Auto Show, and it is expected to be listed in the first quarter of 2024, opening a new energy moment for off-road travel!

Jietu Voyager C-DM is another masterpiece of Jietu to deepen the "travel" market segment, expand travel scenes and build travel car products. On the basis of continuing the off-road advantages of travelers in beauty, pleasure, city and wilderness, the power system composed of 1.5T hybrid special engine and three-speed super electric hybrid is rejuvenated to create advantages of high energy saving, high performance, high safety and high intelligence, which will fully meet users’ new energy travel needs.

High energy saving, high performance, mixed blessing to enjoy all-weather comfortable life.

With many advantages of new energy, Jietu traveler C-DM empowers new cross-country experience. It is equipped with one of the most advanced hybrid systems in the world-Chery Kunpeng Super Hybrid C-DM. This system won the "China Heart" Top Ten Engines and Hybrid Systems in 2023, which embodies Chery’s technical accumulation for many years and has two advantages: high efficiency and low energy consumption.

Three-speed super electric hybrid is the most advanced and dynamic hybrid gearbox at present. Its dual-motor drive +3-speed DHT has both performance and comfort, bringing a silky driving experience. With the blessing of the hybrid system, Jietu traveler C-DM can provide abundant explosive power whether in outdoor travel or daily commuting.

While achieving high performance, Jietu Traveler C-DM is also ahead of its peers in core indicators such as cruising range and energy consumption that users care about. It is equipped with a 43.2kW battery pack, with a pure battery life of 200km+ and a comprehensive cruising range of 1000km+. The dual energy form of oil and electricity can eliminate potential mileage and charging anxiety, at the same time, it can significantly reduce the cost of car use and spend more budget on experiencing a beautiful trip.

With sufficient battery power, the "mobile camping room" where the vehicle avatar can move at any time can also maintain power supply when parking and staying, and the air conditioner can operate independently when the engine is not started, so as to enjoy the best temperature all day, and at the same time, it is not afraid of engine loss, making it an excellent companion for camping.

High security, high intelligence, to create a safe fortress that can be used in cities and wild areas.

As a travel SUV to cross mountains and seas, safety is undoubtedly one of the core performances, among which battery safety is the most important. Jietu Voyager C-DM adopts Contemporary Amperex Technology Co., Limited brand batteries to achieve world-class battery safety, and protects against collisions and wading that may occur during driving, and is additionally equipped with multi-layer protection measures such as charging protection and high voltage protection, which can effectively prevent short circuit, overcharge and overdischarge of batteries. The chassis is protected by battery compartment, so it is safe to travel anywhere.

On the basis of ensuring battery safety, Jetway Traveler C-DM continues the ultra-high body lightness of the station wagon. Its body strength has reached submarine level, its torsional stiffness is 31000Nm/deg, and its deformation is less when it is hit. Structurally, the new car adopts steel cage body structure, with high-strength steel accounting for 80%, and adopts integrated laser tailor welding, which can effectively disperse the impact pressure to the whole body.

An interesting and easy-to-use car system during the trip will enhance a lot of fun. The 15.6-inch central control giant screen in the car is comparable to the "game book", which is more accurate in operation and has a better look and feel, and has an excellent display texture. Matching it is Qualcomm Snapdragon 8155 chip, which can run a variety of car software smoothly, alleviating the boredom during the journey.

Sitting in a comfortable seat, you can also enjoy the music-level surround cockpit, 12-channel SONY top audio configuration and 360 stereo surround sound, which can bring an immersive audio-visual feast. Of course, users don’t have to worry about the health problems in the car at all. Jietu Traveler C-DM selects 100+ kinds of environmental protection materials, and there is no odor in the new car state. Through CN95 high-efficiency filter element, negative ion fresh air system and demagnetization technology, the five-star healthy cockpit experience is realized, and the effect of relaxation is achieved.

As the vanguard of Jietu’s new energy transformation, an important laggard in the "Travel+"2.0 era, and another new member of the traveler’s car system, the arrival of Jietu Traveler C-DM further improves the layout of Jietu brand’s new energy products, redefines travel products with the superposition advantages of new energy and intelligence, and helps every "traveler" to cross the mountains and reach poetry and far away!

In the promotion channel in Suzhou, car home, preferential activities are being carried out, and consumers in Suzhou can enjoy a maximum discount of 10,000 yuan. The minimum starting price of this model is 229,900 yuan. If you want to know more preferential information, you can click "Check the car price" in the quotation form to get a higher discount.

The design of Krypton 007 is very futuristic, the front face design is simple and atmospheric, and the air intake grille is closed, which shows its identity as a new energy vehicle. The body lines are smooth and the overall style is fashionable and dynamic, which shows the sense of science and technology of Krypton 007. The front of the car adopts a unique split headlight design, which is unique in shape and highly recognizable. The side lines of the car body are smooth, and the hub adopts a multi-spoke design, which adds a sense of movement. At the rear of the car, Krypton 007 adopts a unique through taillight design, which is not only beautiful and elegant, but also improves the recognition. Generally speaking, the design of Krypton 007 is excellent, which fully shows its sense of science and technology and sports, which is impressive.

Extreme Krypton 007 is a medium and large SUV with a size of 4865*1900*1450, with a wheelbase of 2928mm, a front track of 1635mm and a rear track of 1650 mm. The lines on the side of the car are smooth and simple, showing the sense of fashion and movement of Krypton 007. Tyre size is 245/45 R19, and the front and rear wheels all adopt the same specifications, which provides more stable driving performance for the vehicle. The rim adopts black multi-spoke design, which highlights the sports style of Krypton 007. Generally speaking, Krypton 007 is a medium and large SUV with both fashion and sports, with excellent driving performance and stable driving experience.

The interior design of Krypton 007 is very fashionable and full of science and technology. The 15.05-inch central control screen is large and clear, equipped with voice recognition control system, which can control multimedia, navigation, telephone and air conditioning functions, making drivers more convenient. The steering wheel made of leather feels comfortable, and the electric up and down+front and rear adjustment function allows the driver to adjust according to his own needs. There are two Type-C and USB interfaces in the front and rear rows, which is convenient for charging. The front seats are also equipped with heating, ventilation and massage functions, and both the driver’s seat and the co-pilot seat have electric seat memory functions. The backrest of the second row of seats can be adjusted, and the rear seats support proportional reclining, which is very practical. In short, the interior configuration of Krypton 007 is rich, which allows people to enjoy a comfortable ride experience while driving.

Extreme Krypton 007 is equipped with a powerful engine, with a maximum power of 310 kW and a maximum torque of 440 N m. This makes the vehicle perform well when accelerating, and can quickly reach high speed and maintain stability. In addition, the engine also has the characteristics of high efficiency and energy saving, which provides excellent handling performance and driving experience for drivers. Whether on urban roads or highways, Krypton 007 can easily cope with all kinds of road conditions, showing excellent performance.

In the word-of-mouth evaluation of the owner of car home, we can see that he is full of praise for the interior design of Krypton 007. He especially likes the use of oval steering wheel and big screen, and thinks they are very beautiful and silky. In addition, the fur-turning decoration near the roof and door handle also makes him feel very advanced. He also believes that the black sports seat is not only outstanding in appearance, but also first-class in comfort. The owner believes that the exquisiteness of Krypton 007 is much higher than that of BBA model, and the price is much cheaper. It can be seen that Krypton 007 has brought a very good experience to the owner in the interior design.

Business News (Reporter Guo Yuxi) Recently, 2024 Guangzhou Automobile Science and Technology Day was held in Guangzhou Automobile Research Institute. On Science and Technology Day, GAC officially launched the industry-leading all-solid-state power battery. It adopts the solid-state anode technology with high surface capacity and the third generation sponge silicon negative plate technology, and the all-solid-state anode can reach a high surface capacity of more than 5mAh/cm2, thus achieving an energy density of more than 400Wh/kg. Compared with the most advanced liquid lithium-ion battery at present, its volume energy density and mass energy density are increased by more than 50%, and the cruising range of the whole vehicle can exceed 1000km.

Guangzhou Automobile No Map Pure Vision Intelligent Driving System was launched simultaneously. Compared with the current mainstream technology route, it not only does not need high-precision maps, but also does not rely on lidar. Instead, it combines visual sensors and industry-leading AI algorithms to perceive the world like a human being, and can achieve a wider coverage with a simpler hardware system. Intelligent driving brings users a richer, more free and full-scene driving experience. Both technologies are planned to be loaded in 2026.

　　"There is so much meat in it, and the meat pieces are big. It’s really great value." In the live broadcast room, a female anchor gulped a fast food product at the camera; In the comment area, fans also brushed out praises and prepared to place orders; Outside the live broadcast room, zhangxin (pseudonym), a commodity operator, was extremely excited, expecting to sell out 60,000 products prepared through this live broadcast.

　　But contrary to expectations, the live broadcast only sold less than 1500 items. Tens of thousands of yuan in membership fees and 60,000 pieces of stock, zhangxin paid nearly 900,000 yuan. After this campaign, he lost confidence in the live broadcast.

　　Recently, a number of stars live broadcast goods "overturned", and it was revealed that after charging high fees, the goods sold were pitiful. Zhangxin is the epitome of many merchants who are looking for live broadcast to bring goods, hoping to sell goods through live broadcast. However, in the end, it is not a sharp increase in sales, but a big pit of data fraud, rhythm of billing, membership fees, high sales volume and high return rate.

　　Pay first

　　A membership fee of 100,000 yuan does not guarantee sales.

　　Holding a mobile phone to pay attention to the live delivery of goods on multiple platforms has now become the norm in zhangxin. The competing products sold nearly 9,000 items in the lively live broadcast, which once again stimulated zhangxin’s nerves. "Our products are more real than their materials, and the visual impact in the live broadcast will be even greater. I think it is definitely better than competing products, so I want to take a chance."

　　Zhangxin found a number of e-commerce companies, many of which listed their experiences of cooperating with many big anchors, and told him that "the strength of the company need not be worried".

　　In zhangxin’s view, the selection of the big anchor will certainly be very strict, and how to get the goods directly into the live broadcast room is his most concerned issue.

　　"These are small things. In a word, if you give me the product, we can let them broadcast it." A staff member of a new media company doing live broadcast said. However, before the live broadcast, you need to pay a certain fee to become a senior member of the company. The annual membership fee is 100,000 yuan. After becoming a member, you can receive the big anchor.

　　Several anchors listed by the staff made zhangxin excited, and his mind dreamed of the scene that the goods were sold out. The staff further said that many brands now find live broadcast companies, which is to sell a large amount of products. The purpose is to let dealers see the sales volume of products, or to attract the attention of the capital side, and then get financing.

　　"The strength of our company is here, you have to believe us." When zhangxin asked whether the docking head anchor and the guarantee of a certain sales volume would be written into the contract, the reply he got brought him back to reality. "I almost took out 100,000 yuan, but trust and distrust are not a concept in the contract."

　　The reporter contacted two small-scale live broadcast companies, all of which signed a number of anchors to broadcast live on different platforms. Instead of membership fees, they charged "pit fees" ranging from two to three thousand yuan. The reporter said that there are goods that need to be sold by live broadcast. After many times of communication, a live delivery company said that after paying the pit fee, it can carry out live delivery in its company account, and designed the development path of the goods for the reporter. "Live broadcast can’t be anxious. You can do live broadcast for half a year in the live broadcast room. After accumulation and word of mouth, when the brand is almost done, you can sell the brand. Then find the next outlet and make the next brand. How happy you will be then. "

　　A merchant who used to bring goods in this way said that two or three thousand yuan is not much, which is nine Niu Yi hairs compared with the expenses of many big anchors, which often cost hundreds of thousands. "But after paying the pit fee, I found that I couldn’t sell the goods at all."

　　Low sales volume

　　Stock 60 thousand pieces and sell 1500 pieces

　　After many searches, zhangxin thought he had found a reliable live delivery company. After doing market research, the live delivery company believes that there are inconveniences in the goods. This fast food product needs containers to eat, but it is not provided in the goods.

　　The staff said that products can be sold through the company’s large size, and they should be warmed up first, but don’t expect a sharp increase in product sales. After the sales volume is good and the fans approve it, all the products will be sold through other accounts of the company. Zhangxin approved of this arrangement, and after finalizing the 60,000 yuan fee and some details, he brought two boxes of goods to the live broadcast company.

　　Two hours before the broadcast, zhangxin fidgeted and kept brushing the live room of her mobile phone. "Many large anchors were broadcast live that night. I was under great pressure and worried that fans would be diverted."

　　It was not until five minutes before the broadcast that Zhang Xin knew that his product was the last one in the live broadcast, and the company had promised him that it would be broadcast live in prime time. "Everyone spent all their money before, and at the end of the day, there was no money in their pockets, so they bought my products. This is not prime time. "

　　Although very helpless, zhangxin has been unable to change. After the broadcast, he has been paying attention to the live broadcast content and found that four or five competing products appeared in this live broadcast room at the same time that day.

　　More than two hours after the broadcast, the anchor took out the products from zhangxin and began to recommend them. He jumped up from his chair, applauded and shouted: "There are 20,000 people in the live broadcast room, come on."

　　"There is a lot of meat and big chunks, which is too cost-effective." The anchor is eating his product and evaluating it. The comments in the live broadcast room were gradually brushed up. zhangxin became more and more excited outside the live broadcast room, gnashing his teeth and shouting: "Traffic, why can’t it be rushed?"

　　The anchor began to count down to "3, 2, 1, on the shelf." 639 pieces and 763 pieces … … Until 1000 pieces, the final product sales were fixed at 1478 pieces. After the live broadcast, zhangxin sighed, and he prepared 60,000 items for the live broadcast. And he has invested nearly 900 thousand yuan in the process of finding live broadcast and stocking. "The live broadcast can’t be taken out. These goods are enough for my family to eat for ten years."

　　Zhangxin’s experience is the epitome of many businesses looking for live delivery. Mr. Liu also carried goods through 9 anchors of 7 live delivery companies, but sold more than 60 goods in total. "For half a day, not only didn’t sell much goods, but also took a lot of ‘ Pit position fee ’ . From the beginning of self-confidence, I am exhausted now, and I don’t have so much hope for live broadcast. "

　　There are many routines

　　Comments with rhythm, brush the bill first and then return it.

　　According to the reporter’s investigation, many live delivery companies have indicated that they can "create an atmosphere" in the live broadcast room. Control multiple mobile phones through a computer, and use many accounts to brush comments in the live broadcast room with rhythm. "After the fans entered the live broadcast room, they saw that the live broadcast room was so lively, and many fans had herd mentality, which would lead to large-scale purchases."

　　A staff member of a live delivery company said that in the live broadcast, you can not only brush the comments with rhythm, but also drive fans through purchase behavior. As soon as the product is put into the live broadcast room, it will show how many people are buying, and this information display can also be operated. "Now some consumers don’t care whether the product is good or not, but only look at temporary needs and the price is right. When they see someone buying it, they will follow suit. These people are ‘ Leek ’ 。”

　　It is not only fans who are regarded as "leeks", but also businesses looking for live broadcasts.

　　In some live broadcast agreements, the number of goods sold in a live broadcast will be guaranteed after paying membership fees and pit fees. After meeting the sales volume, you can get this fee in full. Some companies will also sign a commission sharing agreement with merchants, which will be divided according to the amount of goods carried by the anchor. The higher the sales volume, the more it will be divided.

　　However, during this period, there will often be a reversal of the plot, and many buyers will return the goods and refund them before, during and after delivery.

　　"Some refunds can reach 40% or even more of sales. Among them, there are fans who are impulsive, and there are also bills brushed by live broadcast companies. At this time, the membership fee or pit fee has entered the pocket of the live broadcast company. " An industry insider who is familiar with live delivery said that merchants can only accept a certain return rate. The live delivery company received commissions and membership fees and completed the harvest of the enterprise. "If this industry goes on like this, no merchants are willing to find anchors to bring goods, and they don’t want to be harvested ‘ Leek ’ 。”

　　Zhangxin has lost confidence in the fiery live delivery. After more than three months’ tossing, he found that there were many close encounter of mahjong in the live delivery. Live broadcast with goods is not the excitement in the live broadcast room, and the pit behind the false prosperity will engulf the merchants at any time. In the face of the goods prepared for live broadcast in the warehouse, zhangxin smiled helplessly. "Through this period of tossing, I also found out their routines. In the next step, I also plan to transform and become a live broadcast company." (Reporter Zhao Xibin Illustration Song Xi)

　　　　　　 CCTV News:We continue to pay attention to the bridge collapse accident in Heyuan, Guangdong Province. The day before yesterday, at 2: 12 am on June 14th, the Dongjiang Bridge, also known as Zijin Bridge, located on the Dongjiang River in Heyuan, Guangdong Province collapsed, causing two vehicles crossing the bridge to fall into the water, and three people fell into the water. One of them was rescued and the other two were thrown into the search and rescue.

　　　　　　 Yesterday (15th), many rescue forces, such as Nanhai Rescue Bureau, locked the position of the drowning vehicle in the continuous search and rescue of two drowning people. After many efforts, at 13: 05 today, this white off-road vehicle was salvaged ashore, and there was no one inside.

　　　　　　 The reporter saw at the scene that the Dongjiang River was still muddy and the water level dropped by about 30 cm. Two sea patrol search and rescue vessels are preparing to search and rescue the downstream of the bridge again. Members of the Blue Sky Rescue Team took several small boats to search for the collapsed bridge.

　　　　　　 In addition, the salvage team also launched a side-scan sonar to search and rescue. It is understood that the main task at present is to conduct search and rescue. The cause of the bridge collapse is still being identified and analyzed.

　　　　　　 It is understood that the collapsed Dongjiang Bridge is located in the suburb of Heyuan City. It was completed and opened to traffic in 1972 and has a history of 47 years. The bridge spans Dongjiang River and runs from northwest to southeast. It is a six-hole arch bridge and is also called "Zijin Bridge" by local people. Two people fell into the water in this bridge collapse accident, and we will continue to pay attention to the relevant search and rescue progress.

　　　　　　 On June 14th, on the same day that the Dongjiang Bridge in Heyuan, Guangdong collapsed, the traffic police squadron in Longjiang, Shunde, Foshan, Guangdong Province also issued a notice that the local Longjiang Bridge was closed due to settlement. Traffic on roads and waterways at the scene was interrupted.

　　　　　　 Yesterday morning (15th), when the reporter arrived at the Longjiang Bridge in Shunde, Foshan, he saw that both ends of the Longjiang Bridge, which is about 1 km long, had been enclosed. In the middle of the bridge deck, an expansion joint had been dislocated, and the rubber and iron pipes in the joint were exposed, and the dislocation height of the bridge guardrail could put down an adult’s palm. Due to the closure of the bridge, everyone’s travel has been affected a lot.

　　　　　　 According to a staff member of Shunde Highway Administration at the scene, Longjiang Bridge was built earlier. Usually, the Highway Administration will repair and maintain the bridge pavement, but it is the first time for them to encounter such settlement.

　　　　　　 At present, the navigation channel where Longjiang Bridge is located has also been closed. Relevant departments are monitoring and evaluating the structure and safety of the bridge, and the specific situation has not been announced yet. Although it has a certain impact on travel, fortunately, security risks were discovered in time to avoid accidents.