The decline of traditional department stores seems to have become a trend. From the farewell of Isetan, Pacific Department Store and Landmark Plaza in Meilong Town to the closure of the Sixth Department Store, Huilian Commercial Building and Shanghai Women’s Products Store, the old department stores have "left" one after another. At the same time, shopping centers are experiencing rapid development. In 2024, Shanghai plans to open 52 shopping centers (including old renovation projects) with an area of 3.8 million square meters, a five-year high.

There are e-commerce platforms chasing online and shopping centers encircling offline. The traditional department store format has long been "no transformation and no survival". A survey by Xinmin Evening News reporter found that in recent years, a number of department stores in Shencheng changed their faces to seek nirvana and rebirth, and a number of shopping centers used their brains to create hot topics frequently. Everyone has a consensus that there is no longer an era of "lying and winning" in physical commerce. It is necessary not only to stand up and run, but also to compare who runs faster.

Time is stagnant, and traditional department stores are closed.

On March 25th this year, Shanghai Meilong Isetan Department Store Co., Ltd. announced that it would officially terminate its business on June 30th, 2024. This closure has made many Shanghai residents feel embarrassed.

As one of the earliest foreign department stores in the mainland, Isetan was once a symbol of fashion and trendy, and took the lead in introducing a number of Japanese and overseas brands. In particular, Isetan in Meilong Town, where it is located, and CITIC Pacific and hang lung plaza around it once formed the "Mei Taiheng Golden Triangle", which is the representative of Shanghai’s high-end business.

During the Qingming small holiday, Isetan in Meilong Town launched a clearance promotion to speed up the retreat. However, compared with the "nostalgia" with different opinions on the Internet, the heat in the shopping mall is not so high. Only some counters have welcomed groups of customers who sweep goods, and most of them are Japanese-made goods with high cost performance.

"Time seems to have stopped here." Ms. Lu used to work in an office building on Nanjing West Road. At noon, she had lunch in Isetan, Meilong Town, and then went shopping with her colleagues to see the new clothes and cosmetics. It was her daily life. But I haven’t been to another company for about seven or eight years. "I heard that I was going to close the store, so I just wanted to come back and have a look. I didn’t expect that the brand and layout here have not changed, or they were the same. Traditional, low-key but lacking in new ideas, no wonder there are no people now. "

Beauty cosmetics on the first floor, beauty cosmetics and underwear on the second floor, and clothing, shoes, bags and accessories on the third floor and above. Many brands make young people feel strange. Grocery, restaurants and beauty shops are randomly distributed on each floor. Except for the dessert on the fifth floor, other restaurants are hidden in the corner, with few guests. Only the supermarkets and food streets in the basement are popular. Xinmin Evening News reporter saw on the Internet that some young consumers who heard the news bluntly said after punching in, "The sense of sight of old-fashioned shopping malls seems to have returned to the last century."

Not just Isetan. On February 18th this year, Shanghai Sixth Department Store officially closed its store after closing its business. Next to it, Pacific Department Store Xuhui Store, which has been operating for 30 years, bid farewell to Shanghai consumers last year. Prior to this, Pacific Department Store Huaihai Store, New Railway Station Store and Landmark Plaza were closed one after another. In other cities, it is not uncommon for department stores to close.

Focusing on the experience economy, shopping centers have risen.

Shanghai is the birthplace of modern department stores in China. Xianshi Department Store, one of the four largest companies in Nanjing Road, is the ancestor of Shanghai department store industry. In 1995, First Yaohan opened, which is the first large-scale department store with Sino-foreign joint venture in China. Since then, the department store format has ushered in a "golden age."

However, with the rise of e-commerce, people can easily shop through mobile phones without spending time in physical stores. In addition, large shopping centers are opened in all corners of the city, providing diversified shopping, dining, entertainment and experience places, attracting a large number of consumers. The competitiveness of department stores has been seriously challenged.

According to industry insiders, many old department stores have been in business for more than ten years or even decades, and their decoration is often relatively old, and the proportion of formats is relatively traditional, mainly based on traditional goods such as clothing and household department stores. With the changes of the times and the upgrading of consumer demand, this traditional business model has been difficult to meet the needs of modern consumers. "Now consumers need not only the goods themselves, but also the comfort, convenience and fun in the shopping process, which is precisely the shortcoming of department stores."

Compared with the traditional department stores, the shopping centers in Shanghai are opening more, bigger and farther. According to the statistics of Shanghai Shopping Center Association, by the end of 2023, there were 381 existing shopping centers (over 30,000 square meters) in Shanghai, with a total construction area of 2,825.76 square meters. Among them, there are 16 super-large shopping centers over 200,000 square meters, including Lujiazui Shanghai Center, Shanghai Global Port, Wujiaochang Heshenghui and Nanxiang Impression City.

Nowadays, shopping centers have become the main force of physical commerce. In 2024, there will be 52 more shopping centers (including old renovation projects) in Shanghai, with five new towns as the main layout areas, and 40 new projects are small and medium-sized shopping centers with a floor area of less than 100,000 square meters, which will cut into many sub-sectors such as parent-child, elderly, food, sports and entertainment training, focusing on community commerce close to the needs of citizens.

Enrich the combination of formats and harvest offline traffic

The core advantage of high-energy players in shopping centers is to provide consumers with good space environment services through the collection of different formats, create highlights of scenes and topics, attract and retain consumers, and become a gathering place for offline traffic.

As the largest shopping center in the downtown area of Shanghai, in 2023, Shanghai Global Port ranked first in Shanghai’s commercial sales with a good annual sales income of 20.3 billion yuan, surpassing the 17.1 billion yuan of Shanghai hang lung plaza. From the "big and earthy" that was ridiculed by the crowd ten years ago to the "king of popularity" today, what did Shanghai Global Port do right?

Entering the global port, its large area and complete functions are breathtaking, as if it were a giant aircraft carrier with commercial functions. According to reports, Global Port is constantly adjusting and upgrading its brand format every year, with an average annual new rate of nearly 10%. In 2023, it introduced more than 30 first stores, including the tomato pocket of Chaowan Collection Store, DIY handmade brand HOOWD2Y, and Zhiqu Hanfu, which injected full momentum into the consumer activity index and also harvested huge traffic for shopping malls.

Breaking through the traditional shopping center model, Shanghai Global Port has also integrated diversified artistic activities into daily business operations, and has gradually mastered the happy password of young people’s "interest consumption". The performance hall on the 4th floor was upgraded, and the National Figure Skating Champion Team was ushered in at the beginning of the year. Symphony concerts and popular stage plays were also introduced, and exhibitions such as the Louvre Collection Art Exhibition and the Legend Picasso Art Exhibition were even more popular and well-received, becoming a cross-border blend and trend gathering place of Shanghai’s multiculturalism.

Also focusing on all-age customers, Hongqiao Nanfeng City takes the parent-child format as the entry point, and uses the "baby economy" to drive the consumption demand of the whole family and increase the consumption stickiness. After 9 years of opening, the atrium of Nanfeng City in Hongqiao has to make 6 to 7 IPS every year, and the well-known cartoon authorized IP has been basically used once. Around the parent-child, the mall has a variety of formats from retail, catering to education and entertainment experience, and the brands are quite complete. In the process, it has established the benchmark image of "Puxi Parent-child Shopping Mall".

Nanfengcheng’s IP exhibition "Exploring the Wonder Leopard Hidden Forest" is very popular.

In order to let the parents of "Walkers" settle down to shop and really turn "flow" into "reserve", Hongqiao Nanfeng City has also used a lot of brains. For example, while doing IP in the atrium, it has created a flash zone for car brands, realizing the consumption experience of "Mom Walkers, Dad Watching Cars" and creating traffic for its own physical stores; For example, in non-winter and summer vacations, introduce art IP to attract surrounding white-collar workers, enrich the source of customers, and create opportunities for non-catering shops.

Finding its own position, the department store still has something to do.

Based on the present situation, how should department stores be transformed and broken? After ten years of struggle and exploration, the way out for department stores is very clear. There are only two ways, one is to be big, and the other is to be specialized.

The so-called big, not only to expand the area, more importantly, to expand the format, to provide more tricks, so that customers continue to do repeat business; The so-called specialization is to locate more accurately and closely. The elderly, urban white-collar workers, mothers and children, and the second element are all market segments that can be deeply cultivated.

Last weekend, First Yaohan held an annual special thank-you meeting to warm up the "May 5 th Shopping Festival", taking "the sales promotion with the biggest discount in the whole year" as a gimmick to attract consumers to "buy in buy buy" in advance. Wang Jia, deputy general manager of First Yaohan, said that department stores are purposeful consumption places, which are different from shopping malls. However, in order to meet customers’ diversified needs and personalized preferences, brand changes have never stopped. Making beauty bigger and stronger and increasing catering brand drainage are the two main lines. "After the adjustment, the number of planned cosmetics brands on the first floor increased from 34 to 45, and 27 beauty brands were renewed and upgraded, further confirming the head position of Yaohan beauty category in the Shanghai market. Next month, the renovation of the fa? ade project will be started, and the big curved wall and spiral staircase will be made into’ online celebrity punch point’. "

When it comes to restructuring, New World Daimaru Department Store will start a high-rise renovation this year. Inspired by "Crown", it will create the "Eye of the Bund" and set up bright spots such as cultural art galleries, interactive spaces, wild gardens and brand shows, aiming to become the punching point of online celebrity in the eyes of citizens and tourists. Ye Yifan, executive director of New World Daimaru Department Store, said that the renovation is not only an upgrade of the physical space of the mall, but also an innovative attempt of the traditional department store format, hoping to attract more fashionable and young consumers, so that they can find their own consumption scenes at different times.

Bailian ZX on Nanjing East Road became the second sacred place of Shanghai.

There are also some old department stores that cut into market segments and transformed from comprehensive department stores into theme department stores. Among them, the most successful case is undoubtedly Bailian ZX Creative Fun Field, the first commercial building in China with the theme of "Secondary Element" transformed from hualian department store. Every detail in the shopping mall is "embracing the second element", which is based on the "Z generation" culture and circle recognition as a whole. Starting from the construction of a common discourse system, we will convey the attitude of "knowing you" to the second element lovers and create a community space gathered because of their common love for the second element culture. Only one year after its opening, Bailian ZX Creative Fun Field has become the "Secondary Cultural Holy Land" for the younger generation of social consumption in Shanghai. During the Spring Festival this year, its single-store passenger flow increased by 63%, and its sales scale increased by 175%.

There are also established department stores such as the First Department Store Commercial Center and New World City, and some floors are also taken out to create a "second-yuan" theme block and performing arts space. With the help of business travel and cultural exhibitions, more young consumers are attracted to the store. "We hope to attract more young customers by upgrading our products and services." Zhao Weigang, general manager of the First Department Store Commercial Center, said that the First Department Store has built a 4,000-square-meter "star space" on the seventh floor of the mall, with 12 immersive theaters, which has become a new landmark of Shanghai’s performing arts. "According to our research, female consumers born in the 1990s are the main force of’ Star Space’ to watch the drama idolize, and they are also the main customers we are trying to attract."

There are many volumes in the market, and Shanghai’s business will work hard. With the continuous advancement of the times, whether it is a department store or a shopping center, business upgrading and adjustment has always been a constant proposition, and it is also an important measure to maintain competitive advantage. Only by aiming high can Shanghai become the gathering place of new consumer brands, the source of model innovation and the vane of consumption trend, and accelerate the promotion of the attraction and influence of international consumer center cities.

(The original title is: "Young people punch in Shanghai Old Department Store: Like going back to the last century! "No transformation, no survival", who can run faster → ")

[car home Taiyuan Preferential Promotion Channel] Recently, a remarkable price reduction discount was ushered in the Taiyuan market, with the highest discount reaching an astonishing 115,000 yuan, which reduced the minimum starting price to 324,900 yuan. This preferential activity is under way, and interested consumers can click the "Check Car Price" button in the quotation form to strive for higher preferential strength.

The BMW i4 adopts the iconic kidney-shaped air intake grille design with streamlined body lines, showing its sense of movement and technology. The front face design is simple and full of power, and the headlights are sharp, which adds a sense of fierceness to the whole front. The overall style is fashionable and futuristic, which fully demonstrates the innovative concept of BMW brand in the era of electrification.

BMW i4 has a body size of 4785mm*1852mm*1455mm and a wheelbase of 2856mm. The side lines of the car are smooth, showing a dynamic and compact design style. The front tread is 1601mm, the rear tread is 1630mm, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18. In addition, the rim style is fashionable and sporty, which further enhances the overall visual effect.

The interior design of BMW i4 combines modernity and technology. A 14.9-inch high-definition touch screen is equipped in the center of the center console, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner, providing a convenient operating experience for drivers. The steering wheel is made of leather, which can be manually adjusted up and down and front and back, improving driving comfort. The front seats in the car are made of a variety of materials, which provide heating function and support electric memory function, bringing comfortable riding experience to drivers and passengers. The rear seats can be laid down in proportion, which increases the flexibility of space. In addition, the car is equipped with USB and Type-C interfaces, and the front seats also have wireless charging function, which meets the needs of modern drivers for technology and convenience.

The engine of BMW i4 has excellent power performance, with the maximum power of 250kW and the maximum torque of 430N·m, which provides the driver with strong power output and excellent driving experience.

Car home car owner shared his car buying experience, saying that although the configuration parameters of I-series models are similar, he still chose the imported BMW i4, mainly because of its high value and personalized design. He said: "The big nostrils are not mediocre at first glance. People who drive out are guessing at 600,000. I am embarrassed." This unique design not only shows his personality, but also wins the appreciation of others.

● Auchan COSMOS DCT

　　Shanghai Auto Show is about to kick off, and Auchan will release the DCT version of COSMOS at this auto show. During the museum visit, we also photographed a new car.

　　The design of the new car is consistent with the existing models, adopting the design language of Auchan automobile family style, and a large-area U-shaped grille with a diamond-shaped middle net. The lines on the side of the car body are simple and smooth, and the silver-black multi-spoke aluminum alloy rim style is dazzling. In terms of body size, its length, width and height are 4840×1860×1890mm and its wheelbase is 2820mm respectively.

　　Power system part, which will be equipped with a power combination of 1.5T+7-speed dual clutch. Previously, the car’s 1.5T and 1.5T+ hybrid motor systems have been launched, and the launch of new models will bring more choices to consumers.

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● Cheetah CS9 Urban Edition

　　On the eve of the opening of the Shanghai Auto Show, the car home Museum team photographed the real car of the urban version of Cheetah CS9. As a new model of Cheetah CS9, the car will be released during this auto show.

　　Cheetah CS9 Urban Edition has made some adjustments to the appearance on the basis of the existing models. The front face is decorated with a brand-new vertical grille, and the shape of the front bumper has also changed. The lower grille area is larger, and there are new fog lights on both sides. At the tail, the new car also adopts a brand-new rear surround, which is more fashionable.

　　In terms of power, from the body logo, the car is equipped with a power combination of 1.5T+CVT. Referring to the current model, the maximum power of the 1.5T engine is 150 HP and the peak torque is 210 Nm.

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● Tucki P7

　　The 2019 Shanghai Auto Show is about to open on April 16th, and the reporting team in front of car home photographed Tucki P7. The new car will be launched in the world at this Shanghai Auto Show.

　　Tucki P7, as the brand’s first car product, has a four-door coupe-like overall shape, and its slender body makes it look very elegant. From the previous preview, the new car will adopt the popular split headlight design, with the top light strip running through the left and right, which broadens the visual effect of the front face, and adopts the design without a middle net with the characteristics of electric vehicles, and enhances the design sense of the front face through the use of curved surfaces.

　　The rear part of the car body adopts slip-back modeling, which moves the visual center of gravity of the whole car backwards and creates a certain sense of movement. After careful observation, we can also see that the tail edge is slightly upturned, forming a miniature integrated tail wing, which further enhances the sense of movement of the car. The design of the taillights is relatively flat. Combined with the spy photos of the previous camouflage prototype, we can conclude that the car adopts a penetrating design. In addition, the new car will be equipped with NVIDIA DRIVE Xavier autopilot chip, which makes it have L3 autopilot capability at the hardware level.

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● Jetway X95

　　On the eve of the opening of the 2019 Shanghai Auto Show, we photographed the Jietu X95 real car in advance. The new car will be positioned as a medium-sized SUV and will be launched this year.

　　In terms of appearance, the new car adopts a hexagonal air intake grille, with a dense lattice design inside. The upper and middle position is the English LOGO of Jietu brand, which is attached to a red decorative strip. The upper and lower edges of the grille are surrounded by chrome-plated decorative strips, and the left and right sides are decorated with black paint. The headlight group of the new car has a unique shape and complex internal structure, and the lines near the headlights increase the sense of design to some extent.

　　On the side of the car body, Jetway X95 adopts double waistline design, and black wheel eyebrows and petal-shaped aluminum alloy wheels enhance the sense of movement. On the rear side, the new car has a simple shape with a spoiler above the rear window. At the same time, the new rear door is three-dimensional, with rich horizontal lines and regular taillights.

　　In terms of interior, the new car has absorbed the main design style of Jietu X90 as a whole, and the overall atmosphere is decent. In detail, the main body adopts black as the main color, and a large number of chrome-plated elements are added to embellish the details, which improves the visual texture. At the same time, the new car uses a large-size LCD screen, and most of the control buttons are integrated below it, which has a strong sense of hierarchy. In addition, the new car has a storage compartment in front of the handlebar and a double cup holder in front of the central armrest.

　　Regarding the power part, the official has not disclosed more information. Taking the Jetway X90 as a reference, the new car is expected to be equipped with the same 1.5T engine with a maximum power of 147 HP, which is expected to match the 6MT/8AT gearbox.

　　[Original news of Aika automobile industry]

　　Recently, SAIC Roewe was the first to announce the sales situation in January 2024. In terms of new energy, the sales volume of Roewe D7 DMH increased by 29% month-on-month, and the market share rose for three consecutive months. Driven by the Roewe D7 big single product effect, the overall sales volume of Roewe brand hybrid models increased by 20% month-on-month. In terms of fuel vehicles, star models such as the new Roewe i5 and the new Roewe RX5 continued to sell well, and the sales volume of the new Roewe i5 increased by 33% in January.

　　Roewe D7 DMH, the first model of Roewe "D Family" which was first launched with DMH super hybrid system, has the core advantages of 1704km long battery life in winter test and 3.4L ultra-low fuel consumption in 100 kilometers, as well as better handling performance and better stability in various road conditions brought by multi-link rear suspension, occupying the TOP3 of the sales list of medium-sized plug-in hybrid cars, with sales reaching a new high in January, up 29% from the previous month, and the market share rising for three consecutive months.

　　Driven by the strength of Roewe D7 DMH’s "big single product", the sales volume of Roewe brand hybrid vehicles in January also increased by 20%. Next, the Roewe D5DMH, the first SUV of Roewe "D Family", will also be launched.

　　In terms of fuel vehicles, many star models such as the new Roewe i5 and the new Roewe RX5 continued to lead the market segment in January. After five generations of inheritance and evolution, the new Roewe i5 has the advantages of super-large body size, ultra-low fuel consumption of 5.98L/100km, super-large rear row spacing of 860mm and dual 10.25-inch HD dual screens. The cumulative sales volume of Roewe RX5 has exceeded 1.05 million vehicles. With the "Double Top Ten" powertrain, the only C-NCAP five-star safety rating in the same class and the "Double Excellent" rating of China Insurance Research Safety, the German driving and control quality, the tram-class NVH mute experience and the integrated space relaxing seat, it has become the preferred choice of high-quality mainstream SUVs.

Wonderful content review:

Roewe D7 is officially listed at a price of 125,800-176,800 yuan.

Roewe D7 EV has now arrived at the store to locate the medium and large pure electric car.

When Roewe bumped into the new elegant Aika, we shot Roewe D7 EV.

　　Xinhua News:General Vladimir Popov King, Deputy Minister in charge of weapons and equipment of the Russian Ministry of Defense, publicly stated at a press conference on the 5th that the Russian defense procurement funds will not be cut in 2009 -2011, and a quarter of the funds will be used for the modernization and upgrading of strategic nuclear forces. The website of the Russian "Viewpoint" broadcasted a signed article entitled "Expecting missiles" on the 5 th. The main points are as follows:

General Vladimir Popov Kim, Deputy Minister in charge of weapons and equipment of the Russian Ministry of Defense.

　　When talking about the drafting of the national equipment plan for 2011 -2020, popovkin said that the future plan aims to eliminate the imbalance between military maintenance expenses and equipment expenses in the military expenditure structure. By 2011, the proportion of the two will reach the same level, that is, 50% each. By 2015, the ratio of the two will become 30% to 70%, that is to say, 70% of military expenditure will be used to buy new sophisticated weapons.

　　Popovkin said that the amount of defense procurement in 2009 -2011 will reach 1.5 trillion rubles (about 42 billion US dollars) and will not be cut. This seems to be a huge number, but the amount set last year has been greatly reduced by inflation (the inflation rate in 2008 was 10%-11%). Inflation is still rising, and according to the most conservative estimate, it will reach 15% by the end of this year. Considering this factor, it is hard to think that the allocation for arms procurement for three years has not been cut.

　　Fortunately, a real large sum of money will finally be invested in the military sector. Now, it is crucial to ensure that the money can reach the "end users"-weapons and equipment producers. China has always had many problems in this respect, although it has been trying to reverse this unfavorable situation.

　　Although popovkin vowed that 15% of defense orders in 2009 had been paid in advance to military enterprises, according to the information held by this newspaper, some military enterprises have not received the payment delivered in the third quarter of 2008.

　　According to popovkin, the Air Force will buy 50 new fighters in 2009. This figure is not questioned, and it is easy to allocate by model. The 24 MIG -29CM T returned by Algeria will account for half of the order. There are also eight Su -27CM fighters, which are new fighters upgraded according to the 2007 contract. 6-8 upgraded Su -25CH fighter planes and 10-12 upgraded Su -24M 2 frontline bombers. Only two Su -3 4 bombers are completely new and are scheduled to be delivered this year.

Russian "Baiyang" intercontinental missile

　　General popovkin focused on the development of strategic rocket soldiers and strategic nuclear forces at sea, and a quarter of the defense procurement expenses will be used for the modernization and upgrading of these two items. He first promised that the "Brava -M" submarine-launched missile, which failed repeatedly this year, would be installed, so more test firing was needed.

　　Much more important than the "Brava" issue is the report that more than 10 intercontinental ballistic missile launchers will be added to the strategic rocket force this year.

　　In his speech, the equipment director mentioned that it was no accident that Russia developed a space defense weapon system. He explicitly warned: "No matter which country wants to deploy weapons in space, Russia will oppose it." Although both the United States and China have successfully tested anti-satellite weapons, there is no doubt that China is still the only country with excellent anti-satellite weapons that can be manufactured within a reasonable period of time. The unique A-36 anti-missile system in the world is an example. (Editor: Apeng)

Editor: Wang Yuxi

China Economic News Network (Liu Chenxi)Based on technology, speak with strength. Roewe D7 reshapes the market structure of middle and high-grade new energy cars. On November 8th, the Roewe D7, the first model of SAIC Roewe’s new product series "D family", was officially launched.

"Rear-drive pure electric cloud car" Roewe D7 EV

Roewe D7 speaks with strength, and plays the power "combination boxing" of pure electricity and plug-in. With the seven super values of super platform, super power, super space, super comfort, super intelligence, super safety and super experience, it brings a new choice of B-class cars to the stable social backbone families in the new automobile era. Roewe D7 is driven by the core technology, realizing the space and value of B-class cars, and helping users realize a better dream of car life at the price of A-class cars.

Yunsu intelligent cockpit creates a comfortable "third living space"

Roewe D7 presents the super space of B-class car with a large size of 4890mmx1890mm, with 933mm leg space and 945mm head space in the rear row, which is spacious, comfortable and sedentary with the height of backrest and the width of headrest at the same level. The zero-gravity cloud seat carefully made of 9 layers of materials adopts ergonomic U-shaped embracing design, plus soft foam with the first thickness in the same class, which brings a comfortable ride like a cloud. The whole system comes standard with the function of front seat lying down, creating a "third living space" for multi-scene switching, which has also become a plus item for Roewe D7.

In terms of intelligence, Roewe D7 is equipped with a brand-new zebra intelligent driving machine system, and with double 12.3-inch long LCD screens, it can realize the functions of multi-lingual, seamless flow of handcart navigation, automatic planning of long-distance charging, and effective reply of diverse voices, so that intelligent interaction can enter the super-intelligent stage of "listening and thinking" of the driving machine.

Reliable pure electricity technology, true pure electricity, strong power and safer.

Thanks to SAIC’s forward-looking layout and continuous investment in new energy technology for many years, Roewe D7 EV, which was born on the exclusive systematic platform of pure electricity of SAIC Xingyun, has three exclusive features: "long wheelbase, ultra-thin flat battery module, main and rear drive".

Roewe D7 EV adopts the most popular rear-drive architecture of high-performance vehicles, and it is responsive. It is equipped with VGA six-in-one electric drive with the highest integration in its class, with a peak power of 155KW and a peak torque of 310N·m, and the acceleration at zero speed is only 6.5 seconds. In terms of battery life, Roewe D7 EV is equipped with two Rubik’s Cube batteries with different power from the most common car scenes, and the cruising range of CLTC can reach 510km and 610km respectively, which is enough for daily commuting.

In view of battery safety, Ningde Zero Combustion Rubik’s Cube battery has built a five-fold progressive protection system of "pre-guiding, lying, separating and thinning", and passed the "Everest" double acupuncture experiment in the field of battery safety testing to create a full-dimensional super-safe battery.

Long battery life and ultra-low fuel consumption

Different from other hybrid technology solutions on the market, Roewe DMH super hybrid system can achieve longer battery life, lower fuel consumption, better NVH and stronger reliability.

Relying on the electromechanical integration architecture of SAIC Everest, Roewe D7 DMH adopts P1+P3+ one-gear direct drive arrangement, which can realize five driving modes and keep the vehicle in the most fuel-efficient state for a long time. Among them, the industry’s first coaxial P1 motor has higher transmission efficiency, and NVH performance is improved by more than 10% compared with similar products with parallel shafts; The peak power and peak torque of P3 drive motor for direct injection cold flat wire are 150kW and 330N·m respectively. Its 1.5L hybrid engine uses a number of high-efficiency and fast-burning technologies, plus 18 world-leading low-friction technologies, with a thermal efficiency of 43%.

Roewe D7 DMH is also equipped with a dedicated high-efficiency long-life battery. The comprehensive cruising range of CLTC with full oil and full charge is as high as 1400km, which is far ahead of its peers, completely solving the problem of mileage anxiety and allowing users to run far and economically.

　　

　　Zhang Aijia is going to release his new three-year work "A Good Dad" in April.

　　(Photo/Zhang Xiuqiong) A press conference was held in Hong Kong yesterday with Zhang Aijia’s new work A Good Dad, which was painted on April 10 this year. Zhang Aijia met with the media with the main creator. Speaking of unforgettable things in filming, Rene Liu, the heroine, broke the news that she was misunderstood by Louis Koo, the hero, and was reprimanded for "having dinner with everyone". She was so wronged that she burst into tears. Huang Lei had previously called Rene Liu "the director of the waterworks" in her blog, which she accepted and admitted that her lacrimal gland was developed.

　　

　　Rene Liu claimed to attract attention by getting married and having children.

　　Rene Liu said that he is not a topic figure, but only attracts attention by getting married and having children.

　　In A Good Dad, Rene Liu played the role of mother for the third time. However, what is special this time is that, due to the large age span of the characters in the play, Zhang Aijia found five girls of different age groups to play the role of her daughter. "This makes me have five daughters." She said with a smile, "Because I have to get along with little actors often, I have become naive in speaking. For example, I told her that the car was a car, and once I told my assistant,’ Look, here comes the car. "

　　Getting along with interesting and lovely children day and night, does it stimulate the desire to be a mother? Milk tea calmly replied: "Being a mother is something that needs to be faced rationally. How can it be decided by impulse?". When it comes to motherhood, in fact, I have always had it in my heart, and it was not a scene that was inspired. "

　　Earlier, Taiwan Province singer Chen Sheng urged milk tea to get married and have children as soon as possible. Yesterday, she laughed and said the reason: "Do you know what the reason is? Because I am a person who has no topic, I can only take such things as having children. In order to be topical, I can’t get married or have children yet, haha. "

　　

　　Louis Koo misunderstood that Rene Liu was not sympathetic to the staff.

　　Rene Liu, the "director of the waterworks", was cried by Louis Koo because of his box lunch.

　　Huang Lei, who has worked with milk tea, once called her "the director of waterworks" in her blog, Zhou Xun was the deputy director, and Yi Nengjing was the director of management office, which shows that the lacrimal gland of milk tea is developed. She loves to cry, and she also cries in A Box of Good Dad. Once after filming a crying scene, it was already three o’clock in the afternoon, and then she had time to have lunch. Louis Koo, who had a play in the afternoon, saw Rene Liu eating a box lunch alone after arriving at the crew, thinking that she was eating dinner, and reprimanded her on the spot: "You should ask other staff whether they ate it or not!" The milk tea whose mood has not been completely removed from the last crying scene, I don’t know the explanation for the injustice, and my tears come down: "People are really hungry …"

　　Speaking of this misunderstanding, Louis Koo was quite embarrassed, explaining that the temperature was as high as 30 degrees when shooting, and everyone was very hard, so he was particularly sympathetic to the staff. Since then, every time milk tea eats, it will first ask: "Did everyone eat?"

Editor: Jufu

Tank brands are constantly pushing new cars, while constantly updating existing models. For example, there are already several versions of 2.0T and 3.0T V6 fuel and 2.0T Hi4-T blended. This time, the diesel version that many people expect appears on the website of the Ministry of Industry and Information Technology together with the new 2.0T gasoline version. Let’s take a look at the differences between this new car.

From the appearance, it has not changed much, and it is still a classic square box shape. The front of the car is a rectangular air intake grille with retro round lights. The front bumper is wide and strong, and there are many styles to choose from. In addition, an electric winch can be installed, and the cover is raised. The whole front face is quite tough.

The sides are straight and square, the front and rear wheel covers are decorated in black, and the convex design is made to enhance the off-road atmosphere. The vehicle adopts a non-load-bearing body structure with high ground clearance, and the sides are equipped with pedals and 17 and 18-inch wheels. There are three 6-spoke styles to choose from, and tyre size is 265/65R17 and 265/60R18.

The rear of the car adopts the design of side-opening tailgate+external full-size spare tire. The taillights are arranged vertically, and the rear bumper is also very strong. It is equipped with two trailer hooks, providing 750 kg (without braking) and 2500 kg (with braking) towing qualification. The trailer square hole and electric connector can be installed optionally. The new car supports the optional roof rack, and the skylight for many people is also optional, which is worthy of recognition.

The length of the car is 4750(4775) mm, the width of the car is 1930 mm, the height is 1903(1927) mm, and the wheelbase is 2750 mm. The size is small and the wheelbase is moderate. This size cooperates with the non-load-bearing body structure and can have good passability. The approach angle of the new car is 33 degrees, and the maximum departure angle is 34(30) degrees, which is the same as that of the cash.

Equipped with a 2.4T diesel engine, the maximum power is 137 kW (186 HP). This powertrain is actually not unfamiliar in Great Wall’s product system, except that it is equipped on a tank model for the first time. Referring to the powertrain of Great Wall pickup truck, the peak torque of this engine should be 480 Nm, and the torque will come faster by adopting the variable cross-section turbine technology. The transmission system should also be matched with the 9AT gearbox developed by Great Wall and the part-time 4wd system.

The shape and dimensions of the new 2.0T gasoline version are the same as those of the diesel version, but the powertrain has changed. The maximum power of the 2.0T engine is 167 kW (227 HP), and the peak torque is 387 Nm, which matches the 8AT gearbox from ZF.

In terms of chassis suspension, both models are front and rear multi-link integral bridge non-independent suspensions, and it is expected that front and rear axle differential locks will be provided.

The interior of the new tank 300 has also been adjusted. According to the spy photos exposed before, the interior of the new model has abandoned the current dual-screen design and replaced it with a full LCD instrument and a large-size floating central control panel. The air outlet of the air conditioner is still in a round style. A large number of physical buttons and knobs are retained in the car, and the cash gear handle is cancelled, which should be replaced with a bosom gear.

Other parts haven’t changed much. The steering wheel has been changed into a double-spoke style. Off-road handles are still provided above the left and right A-pillars and the passenger glove box, and the materials for the interior are kept at the current level.

The advantages of diesel vehicles are low fuel consumption and large torque, especially at low speed. Coupled with the variable cross-section turbine technology, the torque will break out faster and earlier, and the power will be more abundant. It will also have more advantages for vehicle control in some extreme road conditions, but the disadvantages are also obvious. Adding urea will make noise and jitter. However, in general, diesel power will give consumers one more choice, and some consumers will always have this demand.

The biodiesel industry, with outstanding comprehensive benefits and high hopes from all sides, is encountering unprecedented development difficulties. Why does an industry with unlimited potential and should be developed greatly become so bleak?

Biodiesel is a renewable liquid fuel produced from waste oils and oil crops such as waste cooking oil. It has the characteristics of high cetane number, non-toxicity, low sulfur, biodegradability and no aromatic hydrocarbon. It can be mixed with petrochemical diesel oil or directly replaced, and is a typical green renewable energy. Therefore, countries all over the world take biodiesel as one of the important directions of new energy development.

In China, developing biodiesel has the special value of "killing two birds with one stone". Because "gutter oil" can be used as a raw material for biodiesel production, proper treatment can effectively control the stubborn disease of "gutter oil" returning to the table. In view of this, from the central high-level decision-makers to the current legal policy documents, they all take a positive attitude and explicitly encourage its development.

China’s biodiesel industry has entered the fast lane of development since 2004, with a peak capacity of 3.5 million tons/year. However, according to a survey conducted by a reporter from China Energy News, at present, nearly 90% of biodiesel production enterprises are stopping production or closing down, and the actual annual output is less than 600,000 tons. Correspondingly, China’s annual production of "gutter oil" and other waste oil raw materials resources totals more than 10 million tons. Why does an industry with unlimited potential and should be developed greatly become so bleak?

Out-of-control "gutter oil"

At the beginning of 2014, Yunnan Yingding Bioenergy Co., Ltd. (hereinafter referred to as "Yunnan Yingding"), a private biodiesel producer, filed a lawsuit against Sinopec and Sinopec’s Yunnan branch, because the latter refused to trade the biodiesel produced by the former with "waste oil". Once the news came out, it caused widespread concern in society. This "first oil antitrust case" which lasted for nearly three years but has not been closed clearly reflects the current development status of biodiesel distress in China.

While the development of biodiesel is blocked, its raw material "waste oil" is getting out of control.

It is estimated that China produces about 4 million tons of "gutter oil" and 6.8 million tons of other waste oils every year. According to the survey report of China Petrochemical Federation, according to incomplete statistics, the amount of "gutter oil" collected and utilized in China is about 2.4-3 million tons/year, of which only about 700,000 tons are used to produce biodiesel (an average of 1.2 tons of gutter oil can produce 1 ton of biodiesel), and some of them are used in leather processing, daily chemical washing and other industries, and the rest are unknown.

Due to the frequent circulation of "gutter oil" across provinces, it is difficult to supervise, and illegal activities such as cooking oil produced by "gutter oil" and feed oil produced by "hogwash fat" have been repeatedly banned. In recent years, relevant cases have been reported frequently, and the health and safety hazards caused by this have become the focus of attention of the whole society.

Just as the "First Case of Petroleum Antimonopoly", which has attracted the attention of the central authorities and passed the second trial of Yunnan High Court, is still inconclusive, and it seems that the case is far from being closed, at the same time, due to a large number of enterprises being forced to stop production, it once rushed to the biodiesel production capacity of 3.5 million tons/year, and now the output has slipped to less than 600,000 tons/year. During this period, no one knows how much of the "waste oil" that was once "burned" has returned to the table.

Biodiesel: the bane of "gutter oil"

"It is an urgent task for the central and local government departments to seek ways to effectively control the return of’ gutter oil’ to the table. Ma Kai, Deputy Prime Minister of the State Council, recently made three consecutive important instructions on biodiesel, which shows that the central level attaches great importance to it. " Wu Ping, deputy director of the Law and Governance Research Office of the Institute of Resources and Environmental Policy of the State Council Development Research Center, said in an interview with the reporter of China Energy News.

After a series of investigations, the Institute of Resources and Environmental Policy of the State Council Development Research Center and China Petrochemical Federation unanimously affirmed the prospect of biodiesel in their respective reports submitted to the State Council, emphasizing that China should, as always, vigorously promote the development of biodiesel industry.

According to the reporter’s understanding, Vice Premier Ma Kai also clearly stated in his instruction document that "it is of great significance to produce biodiesel from waste oil, and the development of biodiesel industry should be supported".

Zhu Jianjun, director of the Industrial Research Division of the Industrial Development Department of China Petrochemical Federation, bluntly said in an interview that biodiesel can be mixed with petrochemical diesel in any proportion, which can realize the centralized and large-scale utilization of waste oils such as "gutter oil" and is the best choice to prevent gutter oil from returning to the table and turn it into treasure.

It is worth noting that the added value of biodiesel does not stop there.

According to the research report of the Ministry of Environmental Protection, at present, although diesel vehicles only account for 14.1% of the car ownership, their NOX and particulate emissions account for more than 69.2% and 99% of the total vehicle emissions. Solving the pollution and emission problem of diesel vehicles has also become a top priority.

Because the environmental performance of biodiesel is better than that of petrochemical diesel. "In the long run, it is of great significance to promote biodiesel on a large scale and ensure the continuous and stable supply of biodiesel raw materials by planting oil crops, which is of great significance for increasing the proportion of renewable energy and controlling air pollution." Wu Ping said.

Dilemma: legal products are sold illegally, and high-quality products are sold at low prices.

According to the information held by reporters, China has the basic conditions to accelerate the popularization and application of biodiesel under the background of high-level attention and support, complete current policy and legal documents, positive response from local governments and mature technical conditions of biodiesel.

Statistics show that in 2015, China’s diesel consumption reached 204 million tons, and it is expected to reach 221 million tons in 2020. In an interview with reporters, Lu Bo, chairman of the National Biodiesel Industry Alliance and chairman of Yunnan Yingding, pointed out that if only 2% biodiesel is blended into petrochemical diesel for sale, it will be enough to digest the current biodiesel production capacity.

However, it is worth noting that in the past two years, due to the oversupply of domestic diesel market and the limited understanding of biodiesel by oil sales enterprises, it is still difficult for biodiesel to enter the oil sales system smoothly according to law, although there are laws and policies that expressly protect it.

The above report of the State Council Development Research Center pointed out that although China’s current Renewable Energy Law and other documents have made relevant provisions on the sale of biodiesel blended with petrochemical diesel, the current policy has no mandatory explicit provisions and related restraint mechanisms, and there are no operational measures, resulting in both the National Standard for Biodiesel Blended Fuel (B5) and the National Standard for Biodiesel Blended with Diesel Fuel (BD100) becoming mere formality. In recent years, the pilot projects actively promoted by local governments have also failed to coordinate the acceptance of biodiesel by refined oil sales enterprises.

A typical example is Yunnan. In 2012, the provincial government issued the "Guiding Opinions on Doing a Good Job in Making Biodiesel from Waste Oil" (document No.46 [2012] of Yun Zhengban), proposing that Kunming should be identified as a demonstration city for the application of biodiesel from waste oil in this province, and this work should be included in the post target responsibility system of the state (city), county (city, district) and included in the performance appraisal system. This opinion is the earliest and most comprehensive guidance for the development of biodiesel industry from waste oil in China. However, it has not been implemented since it has been issued for nearly five years because it is impossible to coordinate the refined oil sales enterprises of central enterprises.

The production scale of biodiesel enterprises in China is generally small, and it is difficult to obtain the qualification of wholesale and retail of refined oil according to the current relevant management regulations. There is even a saying in the industry that "it takes 180 chapters to get the qualification", in addition to huge investment in infrastructure construction. In this context, "illegal sale of legal products" and "low price sale of high-quality products" have become a distorted portrayal of the current biodiesel trade.

Li Dingjie, the industrial development department of China Petrochemical Federation, who has been paying attention to the biodiesel industry for a long time and participated in the above research, pointed out that biodiesel also experienced a period of "making big money" when oil prices were high in the previous two years. Nowadays, the oil price has been running at a low level for a long time, and it is not easy for oil sales enterprises to cope with the impact of the inferior oil market and desperately maintain their market share of petrochemical oil products. "In this case, it is not surprising that biodiesel enterprises are generally caught in serious losses and even forced to stop production or close down."

Breaking the game: government-led, closed pilot

Experts interviewed by the reporter agreed that it is the most realistic, feasible and convenient way to open up biodiesel sales by leveraging the existing huge refined oil sales system.

From the development experience of foreign countries, the FAO report shows that the global biodiesel production (mainly in America and Europe) has reached nearly 27 million tons in 2015, and it is expected to reach 33.6 million tons in 2025, and the main raw materials for production are oil forest crops. Forced blending is the main means to promote the development of biodiesel industry in various countries.

According to the research report of the State Council Development Research Center, up to now, the mandatory blending of biofuels has been implemented in more than 30 countries, and it is generally required in all countries that petrochemical diesel oil must be blended with a certain proportion of biodiesel before it can be sold.

"Ensuring the safety of the table and preventing air pollution cannot rely solely on marketization. In order to realize the’ legal sale of legal products’ of biodiesel in China, we must learn from foreign experience, establish a coordination mechanism at the national level, and give appropriate policy inclinations and forced strong promotion. " Lu Bo stressed.

The experts interviewed unanimously suggested that a closed demonstration zone for the promotion and application of biodiesel should be set up as soon as possible, and it is a pragmatic solution to choose local areas for compulsory promotion.

In Wu Ping’s view, Yunnan, Henan, Shandong and Chongqing all have the basic conditions to develop biodiesel industry, which can be promoted as a pilot. "For example, Yunnan can give full play to the advantages of planting oil forest crops on a large scale, and at the same time, it can also make use of the resource conditions of the China-Myanmar pipeline and the Yunnan refinery of PetroChina; The successful experience of closed promotion of ethanol gasoline in Henan and the industrial base of biodiesel; Shandong can give play to the advantages of existing petrochemical refineries; Chongqing has a large consumption of marine oil, which can give full play to the advantages of rich and accessible hot pot oil and protect the ecological environment of the Yangtze River Basin from the source. "

"The return of’ gutter oil’ to the table involves people’s livelihood. As an effective solution, biodiesel should first emphasize its people’s livelihood value, instead of simply treating it as an ordinary economic problem. Petroleum and petrochemical central enterprises should start from the perspective of taking social responsibility and establishing the image of central enterprises, eliminate concerns as soon as possible, unify their understanding, play a leading role, correctly guide and actively participate in promoting the development of biodiesel industry." Xu Xiaodong, former director of the research office of the National People’s Congress Environmental Appearance Committee and special researcher of the State Council Counselor’s Office, said.

Not only that, Chinese consumers have low awareness of energy conservation and emission reduction, and there is no hard pressure to reduce emissions. Although the pace of upgrading refined oil products in China has accelerated, consumers are reluctant to use high-standard petrochemical oil because of its high price, which leads to the high-standard oil produced by oil central enterprises spending huge sums of money to upgrade and transform, which is "difficult to enter the market" and difficult to solve in the short term. In Lu Bo’s view, the central enterprises actively promoting the closed pilot of biodiesel will help petrochemical high-standard diesel to be gradually accepted by the market, thus solving the problem of delisting inferior oil, and at the same time it is more conducive to government supervision, which can be described as "killing more birds with one stone".

"In order to remove the obstacle that inferior and low-quality oil will not be delisted, we must take the road of government compulsion, central enterprises leading and cooperation between the state and the people, and implement the compulsory blending of qualified biodiesel in high-standard oil in the demonstration area to meet the requirements of oil upgrading and emission standards." Lu Bo thinks.

Zhu Jianjun also pointed out in particular that the government should strengthen the supervision of the flow of "gutter oil" and completely cut off the channel of "gutter oil" returning to the dining table. "Affected by living habits, the amount of raw materials for’ gutter oil’ in various places is basically stable. As long as the flow supervision is in place, the price of raw materials can also be reduced, which can greatly improve the economy of the biodiesel industry."

Wonderful comments

The "stone" of other mountains can attack "jade"

"Waste oil" has long been a stubborn disease that is difficult to cure in the country. In fact, "gutter oil" can completely turn waste into treasure and harm into treasure, and making it into biodiesel is recognized as the best way.

Moreover, biodiesel has been paid attention to by countries all over the world because of its superior advantages of renewable, clean and safe, and thus has been developed vigorously. This can be seen from the global biodiesel production capacity of nearly 27 million tons/year, and the annual growth rate of 26.5% for more than 10 years.

In the author’s investigation and interview, it is generally believed that in China, it is more meaningful to vigorously develop the biodiesel industry. It can not only effectively solve the problem of "gutter oil" returning to the dining table, which is controversial and difficult to supervise, but also effectively solve the problem of "delisting" of petrochemical low-grade and inferior oil, and promote the "entry" of high-standard oil, which is also of great significance to the prevention and control of air pollution and the optimization of energy structure in China.

In fact, at present, whether it is to solve the problem of "gutter oil" returning to the table or to control air pollution, it has become an important livelihood issue that governments at all levels need to focus on. From this point of view, the importance of vigorously developing biodiesel industry cannot be overemphasized. This also determines that the development of biodiesel industry can not be driven by marketization alone, and it can not be simply regarded as an ordinary economic problem.

Stones from other mountains can attack jade. At present, the biodiesel industry, which occupies the moral highland of "green development", has a strong development momentum all over the world. According to research data, it is estimated that the total production capacity of biodiesel in the world will reach 33.6 million tons in 2025. In recent years, the successful experience of more than 30 countries around the world shows that the rapid development of biodiesel industry can not be separated from the strong support of governments. Among them, compulsory mixing and necessary fiscal and tax support are indispensable and important driving forces.

Countries not only use biodiesel blended oil as the mainstream means of emission reduction, but also generally require that petrochemical diesel oil without biodiesel be banned from entering the market.

O If the United States stipulates that the blending ratio of biodiesel in ordinary diesel is 10-20%, subsidies and tax incentives will be adopted for biodiesel, and the tax rate will be zero;

O France has set a target of 10% for biofuels in total fuel sales in 2015;

O Brazil requires at least 7% biodiesel to be added to all diesel sold in 2014, and plans to gradually increase it to 10% in the next three years;

O At present, the proportion of biodiesel blended in Bulgaria is 8%, and it is planned to reach 10% by 2020;

O At present, the proportion of biodiesel added in Korea is 2.5%, and the production of biodiesel is tax-free;

O Malaysia began to enforce B5 biodiesel in 2012, and the blending ratio is currently 7%, and it is planned to increase to 10%;

O Indonesia is gradually implementing the biodiesel blending ratio of 15% and plans to increase it to 20%.

O In addition, the European Union provides a consumption subsidy of 0.39 euros per liter of biodiesel, among which Italy, Spain, Sweden and other countries have completely abolished the consumption tax on biodiesel … and so on, so I don’t need to go into details.

As mentioned above, the primary significance of developing biodiesel industry is that it can effectively utilize more than 4 million tons of "gutter oil" and about 7 million tons of waste oil in China every year. If the development of biodiesel industry can make people’s "dining table" safer and help enterprises establish a responsible image of environmental protection, why not invest heavily in the development of biodiesel for enterprises?

As experts have said, the state should increase its support for the biodiesel industry from the perspective of controlling "gutter oil" or smog. As long as the policies and regulations are implemented in place and the measures are appropriate, the biodiesel industry will get rid of the current development constraints, just like the "biodiesel fever" a few years ago.

In view of the current difficulties faced by the biodiesel industry, such as experts’ suggestions, it has become a top priority to introduce mandatory blending policies and fiscal and taxation support policies at the national level, and "break through as soon as possible, select mature Yunnan, Henan, Shandong, Chongqing and other places for pilot projects and set up closed demonstration zones for biodiesel popularization and application".

As a green, clean and low-carbon renewable fuel, the healthy development of biodiesel industry is unanimously regarded as beneficial to the country and the people. It is reasonable to believe that as long as we dare to break the restricted area, we can not only consider the overall situation of national health, but also start with the small construction of demonstration areas. The successful experience of "the stone from other mountains" will inevitably push China biodiesel industry out of the current predicament.

On June 23rd, Beijing time, it was reported that the son of Tesla CEO Elon Musk was not only transsexual, but also broke off relations with his father, which sounded strange. However, there is an old saying in China that "like father, like son". Perhaps you are not surprised to see Musk’s chaotic private life.

Musk’s repeated divorce is obviously unfavorable to the child’s growth, which may affect the child’s personality.

Musk currently has seven children and has been divorced three times, including one divorce, remarriage and then divorce. He and Canadian singer Grimes are now in a "semi-separated" state, and they are raising two children together. However, Musk was unwilling to be lonely and fell in love with a Hollywood actress.

Let’s take a look at Musk’s chaotic private life:

In 1971, Musk was born in Pretoria, South Africa. There are three children in the family. He is the eldest son. His mother, Maye Musk, is a Canadian model who once appeared on the cover of Time magazine. At the age of 69, she became the spokesperson for the cover girl of a famous American makeup brand. His father, Errol Musk, is an engineer.

Musk once told Rolling Stone that he had struggled with loneliness since he was a child. "When I was a child, I said one thing," Musk said, "‘ I never want to be alone. ’”

On the whole, Musk’s childhood life was not satisfactory. He was bullied mercilessly at school, and even was hospitalized because the abuser pushed him down the stairs. In about 1979, shortly after his parents divorced, Musk went to live with his father errol. Musk said that their relationship has now alienated.

Musk’s relationship with his younger brother Kimbal and his younger sister Tosca still seems to be very close. All of Musk’s brothers and sisters seem to have entrepreneurial characteristics: Kimbarl tries to make the food industry more sustainable and healthier, while Tosca has launched Passionflix, a love movie network.

The relationship between Musk and his mother also seems to be very good. It is reported that he gave Meyer a green Tesla. Meyer moved to California in 2013 to be closer to her children and grandchildren.

He met his first wife, Justine Wilson, at Queens University in Ontario, Canada. Wilson once recalled in the women’s magazine "Jia Ren" that Musk invited her out to eat ice cream. Although she decided to stay at home and study, Musk appeared. "There are two chocolate bean ice cream cones in his hand, and ice cream is dripping on his hand."

Then Musk went to wharton school to study, but he kept sending roses to Wilson.

Later, they went their separate ways, but when Musk started his first company and Wilson started writing her first novel after graduation, they got in touch again. Wilson said that Musk pursued her and gave her a credit card to buy as many books as she wanted. They got married in 2000.

They moved to Los Angeles and gave birth to a son named Nevada, but unfortunately died of sudden infant death syndrome. They finally gave birth to twins and triplets, a total of five children. In 2010, Musk called his children "the love of my life".

The two divorced in 2008. After the divorce, the tech tycoon started dating the actress Talulah Riley.

Although Musk and his first wife gradually drifted apart, Justin wrote in Jiaren magazine that she and Riley finally got along well. She even emailed her ex-husband’s girlfriend and said, "I’d rather live the French film version." The two women became friends and thought about various philosophies. "

Riley and Musk got married in 2010. Two years later, the news of their divorce was made public. At that time, Musk said to Riley on Twitter: "This is an amazing four years. I will love you forever. One day you will make others very happy. "

The two remarried in 2013. Musk applied for a second divorce in the second year, and then withdrew.

In 2016, Riley applied for divorce from Musk and decided to divorce at the end of that year. However, the relationship between the two is still very good, and Riley even appeared in an exclusive interview with Musk in Rolling Stone magazine. "We still meet often and take care of each other." She said.

In 2016, Musk started dating actress Amber Heard, but broke up a year later because of the tight schedule.

Musk commented on an Instagram post by Hilde that he and his predecessor "are still friends, close and in love with each other," adding, "Who knows what will happen in the future." He later told Rolling Stone magazine: "I really love her, which hurts me."

In May 2018, Musk and Canadian musician Grimes attended the annual Fashion Institute Celebration held at the Metropolitan Museum of Art.. At that time, Page Six reported that the two had been "quietly dating" for several weeks.

Grimes and Musk met through Twitter. Musk had intended to make a joke about artificial intelligence, especially about her role as Rococo basilisk in the music video of "Bloody Meat", but found that she had already taken the lead.

Musk later told The Wall Street Journal that he liked Grimes’s "wild artistic creativity and serious work ethic".

In September 2018, Musk smoked marijuana while participating in the live webcast of American comedian Joe Rogan, which caused controversy. Musk seems to have a soft spot for marijuana culture. He said in 2018 that he was going to privatize Tesla for $420 per share. The number 420 is widely regarded as the code name for smoking marijuana. In April 2022, Musk proposed to acquire Twitter for $54.20 per share, which also included 420.

In January 2020, Grimes posted a photo on her Instagram and Twitter accounts that appeared to be pregnant. Later, she confirmed that she was pregnant with Musk’s child.

On May 4th, 2020, Musk announced the birth of their son. He and Grimes named him "XA-XII Musk", which seems to be pronounced "X Ash A-12". "Mother and child are safe." Musk wrote on Twitter.

In December of the same year, Musk said that he moved to Texas after several months of struggle with California’s epidemic prevention and control measures. Grimes and his baby X seem to have moved together. In March of that year, he shared a family photo taken near SpaceX facilities in southern Texas.

But in September 2021, Musk told Page Six that he and Grimes had broken up. Musk explained at the time: "Mainly because my work at SpaceX and Tesla requires me to stay in Texas or travel overseas most of the time, and her work is mainly in Los Angeles."

In March 2022, Grimes revealed in an interview with Vanity Fair that they secretly gave birth to a girl named Ayxa SiderlMusk through surrogacy.

Grimes explained that "Exa" refers to the supercomputer term "Exaflops", "Dark" stands for unknown factors, and "Sider?l" is the elvish spelling of stars, which means "the real time of the universe". Grimes and Musk called her Y for short.

Grimes told Vanity Fair that she and Musk are not getting back together, and their relationship is "very unstable", but they plan to have more children.

However, Musk seems to have a new love.In February of this year, Musk was photographed getting out of his private jet with Australian actress Natasha Bassett. It is said that the two have been secretly dating for several months.

In April this year, Musk’s 18-year-old transgender son applied for a legal name change to confirm his "female" gender identity and sever relations with Musk. In her application, she wrote that she no longer lives with her biological father and does not want to "have any relationship with her biological father".