Geely Automobile Blows the Next "Million" Era Charge

  On November 6, the latest sales data released by Geely Automobile Holdings Co., Ltd. (referred to as "Geely Automobile") showed that Geely Automobile sold more than 140,000 vehicles in October; the cumulative sales from January to October reached 1.0155 million vehicles, and the sales volume exceeded one million vehicles for four consecutive years. At present, 77% of the annual sales target has been completed. As of the end of October this year, Geely Automobile’s global cumulative sales exceeded 10 million vehicles, becoming the first domestic independent brand car company to achieve 10 million passenger cars.

  The industry believes that this 10 million vehicle is of great significance to both Geely and the Chinese auto industry. Geely Automobile has grown from small to large, and now it has opened the advanced road from big to strong, and it is also leading China to become an auto power. Geely Automobile said that standing at the new starting point of tens of millions of sales, it will continue to bring a stronger generation of high-end, high-value and high-performance products to bring users a travel experience that exceeds expectations.

  Sales volume achieved double year-on-year growth for three consecutive months

  Since entering the automotive industry in 1997, through 23 years of development, Geely Automobile has formed a full range of products such as cars, SUVs, and MPVs.

  In October this year, Geely Automobile sold more than 140,000 vehicles in a single month, an increase of about 11% month-on-month and an increase of about 8% year-on-year, achieving double year-on-month growth for three consecutive months. Among them, car sales were 46,000, SUV sales were 90,400; Emgrand cars and Boyue models continued to have a strong momentum, with monthly sales exceeding 20,000.

  In terms of new energy vehicles, Geometry A, Geometry C, Emgrand EV, Emgrand GSe and other new energy and electrification products sold 5,826 vehicles in October. In terms of overseas exports, Geely Automobile’s export sales in October doubled year-on-year to 10,531 vehicles.

  In addition, with the hot sales of 03, 05, 06 and other models, Geely’s high-end brand Lynk & Co’s sales in October exceeded 20,000 units for the first time, an increase of 55.8% year-on-year, and the highest monthly sales record in history for four consecutive months; from January to October this year, Lynk & Co’s brand cumulative sales reached 127,800 units, an increase of 23.9% year-on-year.

  Open the era of fully architected car manufacturing

  2020 is a key year for Geely to advance to "brand and technology leadership", and it is also a comprehensive start year for the "Geely 4.0 era of technology".

  In June this year, Geely Automobile announced that it has entered the "Technology Geely 4.0 Era" from the previous "3.0 Boutique Car Era". At the end of July, Geely named the world-class modular architecture "CMA Super Matrix", marking the beginning of a new era of car manufacturing for Geely Automobile.

  At present, there are nearly 20 models of four brands such as Volvo, Lynk & Co, Geely and Polaris based on the CMA Super Matrix, and the cumulative sales volume exceeds 600,000.

  In September this year, Geely Automobile released the SEA vast intelligent evolution experience architecture. This pure electric original architecture, which took 4 years and invested more than 18 billion yuan to build, is an important achievement of Geely’s technological transformation from an automaker to a travel service provider, and marks Geely’s entry into the system advancement stage of smart electric vehicles.

  According to the official introduction, the vast architecture uses the hardware layer, system layer and ecological layer to build a three-dimensional layout of the trinity, with the world’s largest bandwidth, and realizes full-size coverage from A-class cars to E-class cars. Based on this architecture, Geely currently has more than 7 brands, with a total of more than 16 new models launched for research and development, and layout in different market segments.

  As the most efficient and widely distributed Chinese brand in modular vehicle manufacturing, Geely currently has four global basic module architectures: BMA, CMA, SPA and SEA, covering all mainstream market segments from pure electric, hybrid to fuel oil, and from compact to medium and large vehicles.

  Layout a multi-track new energy path

  In addition to deep cultivation of modular vehicles, Geely Automobile is also actively deploying in the field of new energy and conducting related technology research and development.

  At present, Geely Automobile has more than 100 core patented technologies in the new energy field, including 48V-BSG high-performance power, HEV oil-electric hybrid, PHEV plug-in hybrid, new energy vehicle core components – motor, electronic and electrical architecture, etc., to create the underlying architecture technology and achieve a truly 100% independent research and development of China’s new energy technology system and solutions.

  In terms of core electronic control software and hardware systems, Geely Automobile has the development capabilities of 48V, high-voltage hybrid, pure electric, body control, high-voltage motor control, and fuel cell system control and software, and has mastered core component technologies such as new energy VCU, IPU, and BMS, and has achieved mass production applications.

  In terms of hybrid technology, Geely has achieved compatibility with multiple technical routes on the same platform based on the 1.5TD + 7DCT golden power combination.

  Recently, with the release of the "New Energy Vehicle Industry Development Plan (2021-2035) " (referred to as the "Plan"), Geely Automobile has also ushered in a new opportunity for development. Its layout of hybrid, pure electric, hydrogen fuel cell and alternative fuel four technical paths coincides with the "plan" mentioned in the "pure electric vehicles, plug-in hybrid (including extended range) vehicles, fuel cell vehicles as the’three vertical ‘, layout of the entire vehicle technology innovation chain".

  According to industry insiders, Geely Automobile has long been a leader among its own brands in the process of accelerating the breakthrough of traditional automobile companies into the field of new energy. With the release of the "Planning", it will form a joint force in key technologies, product layout and development planning, and accelerate the goal of becoming an automobile travel technology enterprise.

  Beijing News reporter, Lin Zi