Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.

-01-

How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.

-02-

Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.

-03-

How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )

References:

1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )

—END—

Original title: "E-commerce problem: please merchants or please users? 》

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Solemnly declare:This information comes from the data of Eastern Fortune Choice, and the relevant data are for reference only and do not constitute investment advice. Dongfang Fortune Network strives to ensure the complete accuracy of the data. If there are any errors or omissions, please refer to the information disclosure media of listed companies designated by China Securities Regulatory Commission. Dongfang Fortune Network will not assume any responsibility for the profits and losses caused by all or part of the information. Users personally take risks in the use of the service, and Oriental Fortune Network does not make any kind of guarantee for this.

Reading tips

Recently, heavy rains have occurred frequently, and meteorological departments and other relevant departments have issued early warning information in time to remind the public to take preventive measures. Who will be responsible for the property loss? How to defend rights? Three court cases belong to rain-related disputes, and the judge interpreted the case to provide useful guidance for the prevention of disputes and the resolution of contradictions.

The sudden rainstorm caused the courier to be soaked. Should the courier company pay for it? The rain rushed into the living room and bedroom, and the furniture was damaged. Should the property be held responsible? Is it legal for the insurance company to refuse to compensate for the car stall caused by water accumulation on the road?

Recently, extreme weather such as heavy rain has occurred frequently, and people are faced with rain-related disputes. How should we protect our rights? Who will be responsible for the property losses? A few days ago, the Fangshan District People’s Court of Beijing issued a set of typical cases and interpreted them in order to provide useful guidance for effectively preventing disputes and resolving contradictions in time.

Who will pay for the damage caused by the rainstorm?

In June, 2022, Zhao mailed ten mobile phones through a courier company. When the mobile phones were not delivered after they were delivered to the destination, the rainstorm caused the express storage point to be flooded, and the mobile phones sent by Zhao were damaged by water immersion. Due to unsuccessful negotiations on compensation, Zhao appealed to the court and asked the courier company to compensate for the loss of the mobile phone.

The courier company argued that the rainstorm caused the drainage system around the warehouse to be blocked, and the water was poured backwards. A large number of couriers were flooded, including the mobile phone mailed by Zhao. Therefore, Zhao’s loss was caused by an irresistible natural disaster. The company did not have any fault in the mail transportation process and should not be liable for compensation.

The court held through trial that the so-called force majeure refers to the unforeseeable, unavoidable and insurmountable objective situation. In this case, the courier company did not provide evidence to prove that the rain was an unexpected natural disaster such as rainstorm or flood, and the courier company could completely foresee and avoid the damage of the courier. Therefore, it claimed that the reason for the damage of Zhao’s mobile phone was force majeure and had no factual and legal basis. Accordingly, the court ruled that the courier company compensated Zhao for the loss of the mobile phone.

Article 832 of China’s Civil Code stipulates that the carrier shall be liable for the damage or loss of the goods during transportation. However, the carrier shall not be liable for compensation if it proves that the damage or loss of the goods is caused by force majeure, the natural nature or reasonable wear and tear of the goods themselves and the fault of the shipper or consignee.

In this case, before the rainstorm, the relevant government departments have issued an early warning to remind the public to take preventive measures. The rainstorm belongs to the weather conditions that the courier company can meet. For special weather, the courier company should prepare emergency equipment in advance to avoid the courier being soaked. Therefore, the courier company cannot claim exemption on the grounds of force majeure, and should be liable for Zhao’s losses.

How to protect the rights when the house furniture runs away?

In March 2017, Wang bought a set of commercial housing. After checking in, every time it rains or storms, Wang’s master bedroom balcony will run water. In July, 2022, after a night of heavy rain, the flood rushed directly into the master bedroom and living room, soaking the clavichord and cashmere carpet in the house. After this large-scale running water, the property company where the community is located began to thoroughly investigate the reasons for running water, and finally found that the rainwater drainage pipe built in the balcony was blocked, which led to running water. Since then, the property company has installed a drain on the balcony of the house. When it rains again, there is no water running. However, due to many previous runs, Wang has suffered property losses. The two sides failed to reach an agreement on compensation, so Wang sued the property company to the court.

The property company argued that the problem of poor balcony drainage pipes was a long-term accumulation, and Wang did not prove that the property company failed to fulfill its management responsibilities and caused water leakage. In addition, the property management company believes that the drainage pipeline here belongs to a common part. Although it is within its management scope, it has passed the inspection and acceptance, and after a large-scale water run, a drain has been installed on the balcony, so it has fulfilled its maintenance and management obligations and should not be held responsible.

As a service provider, the property management company should have the obligation to repair and maintain the public drainage pipeline belonging to the floor drain with water leakage and reflux in the community. After trial, the court held that the house where Wang lived had run water many times, and the property company should promptly investigate the reasons after the first discovery of water leakage to avoid similar situations. Adding a drain on the balcony of the house involved can solve the drainage problem in extreme weather, which can completely avoid the loss in this case. Therefore, the court ruled that the property company failed to fulfill its obligations and should compensate Wang for the loss.

Who is responsible for the bad car caused by flooding?

In August, 2020, a sudden rainstorm caused serious water accumulation on a certain road surface. Liu’s vehicle turned off during driving, and then he reported the case to the insurance company, and the vehicle was towed to the repair shop for damage assessment and maintenance. Since then, the insurance company refused to claim compensation on the grounds that "the engine damage of the insurance vehicle due to flooding or wading is an exemption clause", and Liu appealed to the court. The insurance company argued that the damage to the vehicle was not caused by heavy rain, but by the driver wading. According to the insurance clauses, the insurance company has the right to refuse to pay for the losses suffered by the insured vehicle due to flooding or wading.

According to Article 496 of China’s Civil Code, standard clauses are clauses drawn up by the parties in advance for repeated use, and they were not consulted with each other when concluding a contract. Where a contract is concluded by standard terms, the party providing the standard terms shall follow the principle of fairness to determine the rights and obligations between the parties, and take reasonable measures to remind the other party of the terms that are of great interest to the other party, such as exempting or reducing its responsibilities, and explain the terms according to the other party’s requirements. If the party providing the standard terms fails to fulfill the obligation of prompting or explaining, so that the other party fails to pay attention to or understand the terms that have a significant interest in it, the other party may claim that the terms will not become the content of the contract.

The court held that although the notice column of the motor vehicle insurance policy was printed with "Please read the insurance clauses in detail, especially the exemption of liability and the obligations of the insured and the insured", the font, font size and color of the above-mentioned format clauses were not different from other clauses, and the insurance company failed to provide evidence to prove that it made a prompt on other insurance documents that was enough to attract the attention of the insured, so the exemption clauses involved in the case were not legally binding on Liu. During the insurance period, the insurance company shall be responsible for compensation for the loss of the insured vehicle caused by lightning, rainstorm, flood and other reasons during the use of the insured vehicle by the insured or its permitted legal driver.

"This heavy rainfall has caused many vehicles to be soaked or washed away. For car owners who are insured for car damage insurance, insurance claims can minimize losses." The judge suggested that when signing an insurance contract, we should pay attention to the relevant exemptions, especially the clauses that are unfavorable to ourselves. The majority of car owners should contact the insurance company to report the damage as soon as possible after the vehicle is soaked or washed away. (Liang Jianghuan)

　　While the global financial crisis has reduced the scale of top international auto shows, the 13th Shanghai Auto Show will follow the booming China auto market to achieve "overtaking in corners". More than 13 new cars launched in the world are not only the largest in the history of China Auto Show, but also the largest auto show in the world since last year, with about 1,500 companies from 25 countries and regions participating. To this end, the organizers opened 20 indoor and outdoor exhibition halls, covering an area of over 170,000 square meters, an increase of more than 20% over the previous session.

　　Since it is an auto show under the new historical background, this Shanghai auto show will naturally present some new highlights.

　　First, the auto giants attach great importance to it, and heavy new cars are unveiled. Wang xia, vice president of China Council for the Promotion of International Trade’s Automobile Industry Branch, said that in today’s global economic downturn, China’s automobile market has become a "battleground" for foreign automobile manufacturers. Therefore, automobile giants all participated in the Shanghai Auto Show at the level of international A-class auto show, and brought the latest technology one after another, presenting heavyweight models, starting cars and concept cars at the Shanghai Auto Show. It is understood that the 13 world premiere cars that have been announced are all products brought by auto giants. In addition, multinational companies have also launched hot models that are highly concerned by the market, such as Xinlingyu, Cruze, New Alto and Haorui, through their joint ventures in China. As for the scale of participation, there is no doubt that both German and Japanese companies, and even the three major American auto giants that have been in deep trouble, have expanded their participation scale.

　　Second, the scale of independent brands is unprecedented, and they compete with joint ventures. Although the performance of multinational companies is very eye-catching, the local independent brands are more high-profile, and they are likely to compete with foreign capital and joint ventures. Not only have they expanded the scale of participation, but they are ready to launch their own brand cars that have been independently developed or mass-produced, and the number of first-time models has also increased dramatically. Among them, FAW, SAIC, Dongfeng, Chang ‘an, GAC, BAIC and other six major domestic automobile groups also gathered at the Shanghai Auto Show for the first time, and made their collective appearance as a group for the first time.

　　Third, new energy vehicles are in full bloom. Today, with the global popularity of energy conservation and environmental protection, new energy vehicles have become the commanding heights of the future automobile market. The government’s idea of encouraging the development of new energy vehicles and vigorous subsidy measures have made new energy vehicles show a situation of "full bloom". However, unlike foreign capital and joint ventures that mainly promote hybrid or hydrogen energy vehicles, independent brands are betting on electric vehicles because the country may focus on supporting them.

Editor: Wang Jiaolong

Changes in the new year and season,

It deeply affects our choice of clothing.

As Lin Fengjun said:

"When we choose a dress,

We don’t choose the clothes themselves,

But the inner cultural identity and spiritual belonging. "

Clothing is not only an external manifestation,

It also represents your attitude towards life and the world.

In dressing and matching,

butAlways get lost between style and fashion.

Lost self, lost style.

For this,

French fashion editor CamilleCharriere

I once said my own collocation concept:

"Just watch the popular elements at the fashion show.

Then integrate the details into the daily items. "

This may be the best balance between the two,

Substitute popular elements into the details of wearing,

You can follow the fashion on the basis of adhering to the style.

So,

Let’s take a look first.

What are the popular styles this year ~

one

Lightweight feminine style

Keywords: lace, tassel, sequins, perspective elements.

The light feminine style popular this year,

Can be elegant and elegant in tulle and tassel,

You can also be low-key and luxurious in lace and bead diamonds.

You can also show off your personality in sequins.

Wear this style well,

It can be disassembled in two parts.

//Visual lightness

Throughout the major shows of this spring and summer fashion week,

Fringe element is one of the trends that cannot be ignored.

Dotted on the clothes,

You can achieve the effect of lightness of vision.

With the swaying pace,

Full of freedom and freedom.

//Lightness in material

Light materials such as tulle and lace,

If it is fascinating and fascinating,

You can easily wear a fairy romance.

Sequins, beads and diamonds,

It is also very suitable for deducing the light feminine style.

What it conveys is,

Gorgeous and elegant dress language.

Just put a set of matching

Replace any one with sequins and beads,

There is just the right high-profile fashion.

It should be noted that,

Proper skin exposure can wear a sense of lightness.

Chanel2023

2

Balletcore ballet style

Key words: ballet shoes, pile socks, gauze skirts, straps

Balletcore ballet style,

It is a new style inspired by ballet costumes.

Its elegant style is highly sought after by young people.

It provides an unprecedented new idea for the Z era.

After MiuMiu set ballet shoes on fire in the fashion circle,

Everything about ballet has never left.

The combination of ballet shoes and pile socks,

Become one of the most popular items recently,

Elegant and stylish street feeling.

Overskirt, a ballerina, is also active in the field of vision.

Satin fabric wrapped in overskirt,

Paired with daily OOTD,

Suitable for girls who take the pure route.

After entering daily life from the stage,

Ballet skirts are no longer constrained by "tight" constraints.

Loose and redundant a-shaped version,

Not only retains the essence of Balletcore ballet style,

It is also more comfortable and free to wear.

When ballet elements meet everyday wear,

You can also interpret different styles,

Workplace ballet style and leisure ballet style …

Comfortable and elegant atmosphere of ballet,

Would rather be hugged by girls,

This has naturally become a new fashion trend in the spring and summer of 2023.

three

Cute and sexy style

Keywords: Y2K Millennium wind, mini skirt, blouse, overalls.

Cute and sexy,

As the name implies, girlish and sexy coexist.

And the cuteness of a girl,

Without losing the sexy of a mature woman,

Perfect combination of these two styles,

Release a different unique temperament.

In AlessandraRich’s 2023 ready-to-wear collection,

Combining girlish style with sexy style,

No matter the details and colors of dreams,

Or a sexy topless blouse,

It reveals a dramatic tension.

AlessandraRich2023

Wear a cute and sexy style,

In the choice of color,

Mainly bright and bright colors in spring and summer,

More aging and cute;

In the design of modeling,

Short coat and low waist elements are a highlight.

With fresh colors, details,

You can collide with the cute and sexy wind of contrast.

If you have friends who are worried about your body,

You can also choose wide-leg pants with high waist.

four

Science fiction futurism

Keywords: Cyberpunk, tough silhouette, metallic texture, functional skirt.

To say that the representative of science fiction futurism,

LV must have a place.

At the just-concluded Paris Fashion Week,

Liu Yifei, Zhou Dongyu, Gu Ailing, etc

All dressed in branded silhouette jackets.

In a rapidly changing era,

Looking back and looking to the future,

It has become the key for us to maintain the "sense of the moment" and "certainty".

LouisVuitton has also been committed to,

Awaken our perception of time through sci-fi futurism.

Use a lot this season

The avant-garde of science fiction has a sense of silhouette, grotesque elements,

And classical leather and heavy industry embroidery.,

Re-juxtapose "future" and "past"

Louisvuitton2023

A sense of upright silhouette architecture,

Just as femininity does not need to follow established rules,

It has its inherent vigorous strength.

The exaggerated belt and zipper match it.

Collision with rebellious street temperament,

Break the conventional feminine image.

Changing fashions,

Like a dreamer.

It’s confusing but colorful,

And how to choose and choose becomes.

A mark that distinguishes it from others.

Life is a journey full of unknowns,

Don’t stick to a fixed route,

Maybe in the choice again and again,

Discover more amazing beauty,

Can in the tide change,

Know more about what you want to be.

Have you found your own style? Let’s talk in the comments section!

Editor Peng Mengyao

Editor-in-Chief Li Yiyi

Audit Liu Min

　　Not long ago, Mr. Jin, who works in a chemical company in Yangzhou, successfully completed the registration procedures for the transfer of used cars. "I found a joint venture brand car with Qingdao license in 2015 on the second-hand car trading platform, and the hand price was 33,500 yuan." Mr. Jin said that in Jiangsu, from June 17, foreign used cars that meet the national five emission standards can move in normally.

　　Mr. Jin is just one of the many beneficiaries of the favorable policy for used cars. On June 22, the executive meeting of the State Council decided that the restrictions on the moving-in of small non-operating used cars will be completely lifted from August 1, and the automobile sales enterprises will implement separate endorsement management and issue temporary license plates when applying for transfer registration from October 1. Luo Lei, Deputy Secretary-General of china automobile dealers association, said that favorable policies will further enliven the used car market, promote the renewal of automobile consumption and release the consumption potential.

　　Favorable policies help the market to accelerate development.

　　"The circulation of used cars is actually convenient and smooth." Chen Ji, general manager of Suzhou Lexuan UCAR, told the reporter that the company has collected more than 10 used cars with foreign licenses after Jiangsu province lifted the relocation restriction in mid-June. "The cancellation of the relocation restriction not only allows more foreign car sources to enter Suzhou, but also the second-hand cars with the national five emission standards that cannot be digested locally can be sold to various places more conveniently." Chen Ji said.

　　Wang Xiaoyu, co-founder of Guazi used car, believes that the cancellation of the relocation restriction policy has opened up the blocking points and card points in the circulation of used cars, which will activate the trading of used cars in different places and drive the continuous growth of the trade scale. "Since June 1, Hebei, Jiangsu, Tianjin, Zhejiang, Guangdong and other places have successively implemented the policy of canceling the national five emission standards for second-hand cars. The range of optional car sources for users in these places has expanded by about 6 times, and the proportion of off-site car sources on the platform has also increased from the previous 35% to 80%, which has driven the growth of platform car dealers’ sales." Wang Xiaoyu said.

　　"The policy of separate endorsement management and issuance of temporary number plates for second-hand car transfer registration implemented nationwide since October 1 is a big plus for second-hand car circulation enterprises in cities with limited purchases." Guo Jian, general manager of the famous car in Beijing No.1 Station, said, "In the past, in order to transfer and register used cars in Beijing, it was necessary to occupy the index of car purchase, and circulation enterprises could only rent number plates. After Beijing promoted the temporary license plate policy in advance, it reduced the company’s operating expenses, and the acquired used cars entered the company’s name, which can be treated as ‘ Inventory goods ’ Accounting has also opened the door to social financing. "

　　Feeling the huge development potential of the used car market, SAIC-GM launched a brand-new "Buick officially certified used car" brand last year. "Since 2020, especially since the first half of this year, a series of policies and measures to encourage the development of the used car market have been intensively introduced." Yao Fu, head of marketing department of SAIC-GM Buick, said that the favorable policies cover all aspects, such as encouraging to speed up the elimination and renewal of old vehicles, completely canceling the relocation restriction policy, and lowering the value-added tax rate of used cars. Combined with the implementation of the new policy, the company will open up the new and used car business chain through active car source repurchase, realize the three-dimensional sales model of national circulation, and gradually plan a standardized service system equivalent to the new car type to enhance the service experience of used car owners.

　　Branding and digitalization to enhance the transparency of transaction information

　　At the beginning of July, Mr. Ju, the owner of a restaurant in Shanghai, bought a Buick Angkewei in 2019 through the "Buick Official Certified Used Car". "I bought a new car with a car age of 3 years in the early 100,000 yuan, and I have been driving for more than 20 days. It feels really good." Mr. Ju said that he considered a new car, ran through the used car market, brokerage companies, and saw the online platform, and finally chose an officially certified used car.

　　"Quality and service are the two core competitiveness of used car distribution enterprises, and they are also an important way to build consumer trust and enhance consumer experience." Luo Lei believes that the official certification of used cars by car companies is guaranteed by high-quality first-hand car sources, standardized testing and evaluation processes, original factory warranty, after-sales service, etc., plus the endorsement of car brands, which solves the pain point of information asymmetry of consumers buying used cars.

　　In recent years, the booming second-hand car e-commerce platform has also contributed new solutions to improve the transparency of second-hand car trading information.

　　"Entering the platform and empowering the platform digitally is an effective way for traditional used car circulation enterprises to enhance their competitiveness." Chen Ji said that platform enterprises can carry out digital and standardized management of used cars in different ways. Consumers can see at a glance whether the vehicles have collided, to what extent, and which side has been painted, which is what most used car circulation enterprises cannot do. In addition, remote delivery, door-to-door delivery, seven-day unreasonable return, etc. are inseparable from the platform enterprises’ strong logistics system, financial support and remote after-sales maintenance.

　　"Digital means allow enterprises to reach potential customers nationwide." Wang Yong, general manager of Nanjing Qihang Famous Car, said that today, they have sold local car sources to more than 20 cities outside Nanjing, and the turnover efficiency of car sales has increased by three times.

　　Take precautions and standardize the development of new energy used car market

　　"In Shanghai, buying new energy used cars is not restricted by licenses, but I gave up after thinking about it again and again." Mr. Ju said that consumers have no way to verify the data related to safety and directly affecting the charging and driving performance of vehicles, such as the number of times of vehicle charging and discharging, the degree of battery attenuation, and whether the batteries are overheated and out of control.

　　"Since last year, China’s new energy vehicles have continued to double, and the annual sales volume this year is expected to exceed 5.5 million. How to standardize the development of the new energy used car market has become a problem that the industry must seriously face. " Luo Lei said that last year, the Technical Specification for Appraisal and Evaluation of Second-hand Pure Electric Passenger Cars, which was researched and compiled by china automobile dealers association for three years, was released, providing a set of scientific and practical appraisal and evaluation standards for second-hand cars suitable for new energy vehicles for the domestic market.

　　"Since the second half of last year, the market price of pure electric used cars factory in 2017 has almost doubled. This not only shows that the market’s recognition of new energy used cars has greatly increased, but also means that the previously underestimated hedge ratio is returning rationally. " For example, Shen Wenjun, the founder of Beijing Che Yi De New Energy Technology Co., Ltd., said that the EV150 of Beiqi New Energy, which has a driving range of about 100 kilometers and is six years old, sold for about 10,000 yuan last year, and now it is close to 20,000 yuan.

　　The second-hand car industry of new energy not only undertakes the replacement of new cars in the upstream, promotes the sustainable development of the new energy vehicle market, but also connects the cascade utilization and recycling of waste power batteries in the downstream, which is an important link in the whole life cycle management of new energy vehicles. Although the current appraisal and evaluation standards, new testing equipment, etc. have made quality identification no longer a problem, in Shen Wenjun’s view, the sustainable development of the industry is still facing challenges without a breakthrough in traceability management of power batteries.

　　All new energy vehicles are equipped with power battery monitoring system, which can monitor and upload key data in use, and even notify the owner in advance before the battery thermal runaway occurs, but this information cannot be shared. "We have been discussing whether to install a set of similar equipment on the used car for sale and record the operation data of the vehicle’s three electric systems." Shen Wenjun said that this move not only improves the safety of vehicles and user stickiness, but also contributes to the later cascade utilization and recycling.

　　"The standardized start of the new energy used car market is conducive to the healthy development of the entire used car market." Luo Lei introduced that in 2019, China’s used car trading volume exceeded half of new car sales, and in 2021 it reached 2/3 of new car sales. "With the obvious effect of the policy, in 2025, the transaction volume of used cars will be expected to be the same as that of new cars." Luo Lei said.

Reading tips

　　With the increasing awareness of residents’ exercise and fitness, many people have developed the habit of staying at home. Especially after the popularity of live fitness broadcast by artist Liu Genghong, more and more fitness enterprises began to try to transform online, and "cloud fitness" began to become a new trend.

　　"Finally!" On May 22nd, Fan Peipei, who worked as a fitness coach in Shanghai, stared at the TV news conference and could not help but let out a sigh of emotion.

　　On the same day, the Shanghai Municipal Sports Bureau issued the "Implementation Plan for Shanghai Sports Industry to Restore Normal Production and Life Order in an Orderly Way". The plan requires that the opening of sports venues and sports events be resumed in an orderly manner, following the principle of outdoor first, indoor first, and individual events first.

　　Affected by the epidemic, some fitness facilities in Beijing, Shanghai and other places have been operating poorly for some time.

　　Although it ushered in the dawn of returning to work, in Fan Peipei’s view, the domestic epidemic has fluctuated repeatedly, and fitness companies must find a "more reasonable business model under the epidemic".

　　With the increasing awareness of residents’ exercise and fitness, many people have developed the habit of staying at home for fitness, and the download volume of some fitness apps has been increasing. Especially after the live broadcast of Liu Genghong, an artist, became popular, more and more fitness companies began to try to transform online, and "cloud fitness" began to become a new trend.

　　"The most important thing is to survive first."

　　"In the past, spring was the peak season for business, but this year the situation is really not optimistic." Yang Lan, manager of Beijing Superman Fitness shaoyaoju Branch, said frankly.

　　During the May Day holiday this year, Beijing announced that it would suspend the business activities of indoor sports venues such as gymnasiums throughout the city.

　　"Our main source of revenue is private lessons, especially one-on-one membership services. Suspension of offline operations is equivalent to cutting off cash flow, but the rent and labor costs have not decreased." Yang Lan said.

　　Generally speaking, the fitness industry belongs to the offline entity industry with heavy assets, and its operating characteristics are large initial investment and high operating costs. However, after the epidemic, the number of people dropped sharply, which also led many fitness enterprises to face debt or even bankruptcy.

　　"The passenger flow has been greatly reduced, the store rent is still high, and the higher the operating cost, the greater the impact." Yang Dahao, a partner of Leke Fitness and Hepingli Store, told reporters that compared with small fitness studios with lower operating costs, those fitness institutions located in prosperous business districts often face greater survival tests.

　　In desperation, many operators began to strive to reduce operating costs. For example, many businesses in Beijing recently applied for rent reduction. According to the relevant notice issued by Beijing in April, all small and micro enterprises and individual industrial and commercial households renting state-owned houses in Beijing can reduce the rent for three months, while the rent for state-owned houses in areas classified as high-risk areas in the epidemic can be reduced for six months.

　　In addition, many fitness companies have also launched trendy sports such as frisbee and flag football, which are mostly carried out outdoors, which can effectively reduce the risk of epidemic spread.

　　"Take frisbee as an example. People can buy a frisbee for tens of yuan." Yang Haohao introduced that the entry threshold of Frisbee is not high, and the basic rules are simple and easy to understand, so you can learn it easily with or without experience. Frequent and close communication in Frisbee sports also makes Frisbee sports have strong social attributes.

　　Of course, many fitness institutions are selling fitness products at reduced prices to survive.

　　"The longer the epidemic lasts, the more conservative people’s consumption concept becomes. Although many fitness companies are operating at a loss, it is most important to survive first." Yang Lan said.

　　On the test line, there are joys and sorrows.

　　A tripod, an iPad and a small microphone … … This is a "three-piece set" taught online by Zhou Qian, the coach of a private fitness studio in Shanghai.

　　"Every day, there are two one-on-one private classes and a small class group exercise class, all of which are conducted online." Zhou Qian told reporters.

　　It is reported that the online business of testing water during the epidemic has become an important measure for the transformation and development of fitness enterprises. Take Super Orangutan, a sports and fitness brand, as an example. After the current epidemic, the company quickly set up a "online class" topic, including fat burning, shaping and other options. Some companies tried to pre-sell course packages on platforms such as Tik Tok, and launched online one-to-one and one-to-many course teaching.

　　Zhou Qian believes that online teaching can help fitness enthusiasts keep fit, and at the same time, it can strengthen the brand effect and lay a good foundation for returning customers after returning to work.

　　However, not all members can adapt to the rhythm and atmosphere of online teaching. During the interview, many consumers told reporters that the efficiency of online teaching needs to be improved, and the sense of experience is not as good as offline. "Online teaching can’t be demonstrated in close proximity, which greatly reduces the teaching effect." Xu Weiwei, a fitness enthusiast, said that some fitness enthusiasts around him are not very receptive to online teaching, and many people are unable to carry out online learning because of the limitations of venues, equipment and other factors.

　　A good opportunity for coaches to build personal IP

　　"Swing your arms and legs up, and the fat around your waist will snap off" and "thin and thin together" … … Artist Liu Genghong’s recent live fitness broadcast on the short video platform quickly became popular.

　　After Liu Genghong’s fire spread all over the network, Qin Ye, the coach of Super Orangutan Group’s aerobics class, quickly made a circle in Tik Tok for adapting Liu Genghong’s shuttlecock gymnastics. This attempt made him realize that with the continuous improvement of national health awareness, the online fitness market in China is showing great growth potential.

　　The reporter learned that in the online live broadcast of the super gorilla, in addition to the live broadcast of the official platform, many coaches also opened their own live accounts, and they gradually became accustomed to the online live broadcast teaching method, paying more attention to online and offline linkage.

　　According to relevant data, in 2021, the market size of fitness industry in China will reach 377.1 billion yuan, including 638 million webcast users in China, and the utilization rate of online live broadcast is as high as 63%. It is generally believed in the industry that fitness coaches have ushered in a good opportunity to build personal IP.

　　Qin also told reporters that since the audience of online live broadcast is mostly zero-based "fitness white", the content of the course he arranged should first consider safety and scientificity, and the intensity should not be too great.

　　"For the fitness instructor himself, excellent professional ability is only the foundation. The most important thing to get out of the circle is to strengthen your personal style and identify the user base in combination with your own strengths." Tang Huan, founder of a fitness media, said.

　　Tang Yuejun, an associate professor at Fudan University School of Management, believes that this is precisely the prerequisite for achieving a win-win situation between fitness coaches and fitness platforms.

　　"The coach can’t build personal IP without the promotion and operation of fitness platform. The two are complementary. The coach is responsible for providing high-quality fitness resources, while the enterprise provides platform construction, technology integration and business model construction." Tang Yuejun said, "The key to the sustainability of this model lies in whether fitness enterprises can break through the traditional logic of employment and service between enterprises, employees and customers and evolve into a new type of partner logic."

　　The nurse injected the scalded little girl.

　　Summer is the season with high incidence of scalds. Due to the hot weather, people wear thin clothes and have a large exposed skin, which increases the risk of being scalded. Children, in particular, are curious, lively and active, have poor self-protection ability, and are more likely to be burned.

　　"At most, the clinic can receive more than a dozen scalded patients a day, including many children." Xu Yanran, deputy director of the Department of Burn and Plastic Surgery of Shantou Second People’s Hospital, said that since the summer, the number of scald patients has increased significantly, and most of them are hydrothermal burns. Recently, the hospital admitted a 22-month-old child, who accidentally knocked over a teapot that had just been filled with boiling water while playing, and suffered deep second-degree burns on his trunk and thighs, with the total burned area reaching 20% of his body area.

　　In this regard, Xu Yanran reminded that parents should first keep calm after a child’s scald, and adopt a five-step method of "rushing, taking off, soaking, covering and sending" to deal with it, so as not to cause secondary harm to the child.

　　Text/Figure Song Wei Zheng Ruinian

　　Guardians should remember to be calm after scalding children.

　　According to reports, there are nearly 200 cases of moderate and severe burns and scalds of children admitted to the Department of Burn and Plastic Surgery of Shantou Second People’s Hospital every year, while there are more cases of mild burns of children treated in outpatient department. Within a few days in mid-May, the hospital treated seven severely scalded children, the oldest of whom was 4.5 years old and the youngest was only 22 months old. Most of them were caused by knocking over kettles, cups or hot soup.

　　Usually, once the young son is burned, many parents and guardians will fall into two misunderstandings: hurriedly take off the child’s clothes; Apply an incorrect "folk prescription" to the wound.

　　The doctor said that after a child was burned, many parents’ first reaction was to take off their children’s clothes immediately to check the injury. This was understandable. However, if parents are not calm enough and tear off their children’s clothes at random, it is easy to rub the scalded epidermis and aggravate the damage to the skin, and even pull off the scalded epidermis, causing serious secondary injuries.

　　"In addition, parents should stay away from the misunderstanding of scalding remedies, such as immediately applying ice, soy sauce, vinegar, wine, toothpaste and other methods after burns, which will not only not alleviate the injury, but will continue to stimulate the wound, aggravate the degree of injury, increase the chances of infection, and increase the difficulties for doctors’ diagnosis and treatment." Deputy director Xu Yanran said.

　　Five-step treatment of burns with expert advice

　　On the contrary, if parents can immediately and correctly dispose of the wound after the young son is burned, the injury caused by the burn can be greatly reduced.

　　If the child is unfortunately burned, first of all, parents should keep calm and carry out first aid treatment according to the five-step method of "rushing, taking off, soaking, covering and sending" to reduce the degree of injury. "Flushing" means to wash the wound surface with flowing tap water for 0.5 to 1 hour quickly to reduce the residual heat damage on the skin surface, and the sooner the better. If the child can’t cooperate with crying, it can be flushed with clothes to cool down. Carefully remove children’s clothes after they are fully soaked and cooled. If necessary, cut them off directly with scissors, and temporarily keep the stuck parts. Do not tear them directly, and avoid the blisters on the wound from being broken.

　　Dr. Xu stressed that children can continue to soak in cold water for 30 minutes, which can not only relieve pain, but also stabilize mood. However, if the scald area is too large, the weather is too cold or the age is too young, it is not necessary to soak for too long, so as to avoid excessive temperature drop or delay the treatment opportunity. Before being sent to the hospital, clean or sterile gauze or cotton cloth should be used to cover the wound and properly fixed to reduce external pollution and irritation, so as to keep the wound clean and relieve pain. Never apply external drugs or folk remedies at will.

　　At this time, except for minor burns, parents should call 120 emergency number or go to a professional hospital for treatment.

　　The doctor also suggested that if the burn area is large and serious, cold water treatment may aggravate the systemic reaction, and should be sent to the hospital immediately at this time. If the burns and scalds are located in special parts such as face, head and neck, even if the wound area is small, complications may occur. At this time, in addition to emergency treatment with cold water, in order to prevent shock, the injured person can be given some light salt water to replenish blood volume and reduce the degree of shock.

　　Reducing injuries should start with prevention.

　　Xu Yanran has been engaged in burn plastic surgery for more than 20 years, and has seen many clinical cases. Every year, children are accidentally scalded and burned. Because of the high cost of plastic surgery, many families can’t afford it, or parents don’t pay enough attention to it and adopt folk remedies. Because of the failure to standardize treatment, scars on children form scar spasms and even cause deformities over time. He said that to prevent burns, we should start with prevention.

　　"Especially children under the age of 3 lack self-protection awareness, which is the age group with high incidence of burns. Parents should pay attention to taking care of their children and stay away from dangerous goods in life. Parents must strengthen safety knowledge learning and create a safe living environment for their children as much as possible. At the same time, we should pay attention to improving children’s self-protection awareness and ability, informing them of items that may have hidden dangers, and reducing the occurrence of injury accidents. " Xu Yanran said.

　　Xinhua News Agency, Beijing, August 12th Title: Production and sales in July increased by over 30% year-on-year, and new energy vehicles continued to develop well.

　　Xinhua News Agency reporter Zhang Xinxin

　　According to the data released by the Ministry of Industry and Information Technology recently, in July, the production and sales of new energy vehicles in China reached 805,000 and 780,000 respectively, up by 30.6% and 31.6% respectively, and the market share reached 32.7%.

　　Industry experts said that with the support of a series of policies such as excellent supply and consumption promotion, new energy vehicles continued to develop well and supporting facilities were constantly improved. The market penetration rate of new energy vehicles has increased, the technology has been continuously improved, the innovation vitality of enterprises has been further stimulated, and the high-quality development of the industry has been continuously promoted.

　　Lantu Automobile recently released brand delivery data, and delivered a total of 3,412 new cars in July, up 90% year-on-year and 13% quarter-on-quarter. Stepping up to 3,000 steps for five consecutive months, "Lan Tu Speed" has the strength of brand’s continuous accumulation, as well as the expanding market scale and comprehensive industrial competitiveness of new energy vehicles. Lu Fang, CEO of Lantu, told reporters that Lantu Automobile has entered a stage of steady growth in sales, and the newly upgraded new Lantu FREE will be listed soon. While constantly exploring the domestic market, the brand is also actively deploying "going out". In the third quarter of this year, it will be officially launched in the Nordic markets such as Finland.

　　On July 11th, 2023, at Taicang Port International Container Terminal in Jiangsu Province, a batch of new energy vehicles will be exported by special frame transportation (panoramic photo of unmanned aerial vehicle). Xinhua News Agency (photo by Ji Haixin)

　　Since the beginning of this year, China’s new energy automobile industry has galloped all the way. From January to July, the production and sales of new energy vehicles totaled 4.591 million and 4.526 million, up 40% and 41.7% respectively.

　　Recently, policies to support automobile development have been launched intensively. China has made it clear that the vehicle purchase tax reduction policy for new energy vehicles will be extended to the end of 2027; The National Development and Reform Commission, together with the Ministry of Industry and Information Technology and other departments, formulated "Several Measures for Promoting Automobile Consumption"; The Ministry of Industry and Information Technology has clearly stepped up the formulation and implementation of the work plan for the steady growth of key industries such as automobiles … …

　　"Support measures from both ends of supply and demand further boost market confidence and stabilize industrial development." Chen Shihua, deputy secretary-general of China Automobile Industry Association, said that with the implementation of the new round of automobile consumption promotion policy, the consumption potential of automobiles, especially new energy vehicles, is expected to be further released, which will help the industry achieve the goal of steady growth throughout the year.

　　Market expansion drives industrial chain innovation. At the end of June, Dongfeng Weifu distributed wheel drive passenger car started long-term test, adopting pure electric four-wheel drive, high integration technology of wheel motor and controller. Compared with the traditional drive configuration, the whole vehicle accelerated by 42% in 100 kilometers.

　　You Zheng, deputy general manager of Dongfeng Company, told the reporter that Dongfeng has continued to promote electrification and intelligent technology across the board, and has achieved independent control in the three power systems and completed the industrial layout. Focusing on intelligence, we have independently created a new generation of centralized SOA electronic and electrical architecture. Relying on technology brands Hydrogen Boat, we will continue to promote the development of hydrogen power. "We will make efforts to fill the shortcomings, seize the new track of intelligent network connection, and use new technologies and new products to build the competitive advantage of new energy intelligent network connection vehicles".

　　"In the past, competition relied on special technology. Today, it depends more on ‘ Chain ’ 。” Xu Jun, senior vice president of Zero Run Automobile, said that consolidating and expanding the advantages of industrial chain by relying on integrated innovation is very important for new energy vehicles to achieve "leading" in the future. The industry is also stepping up its efforts, and collaborative innovation modes such as host manufacturers, component manufacturers, software companies and scientific research institutes have become the mainstream.

　　The supporting system will be improved to lay a solid foundation for industrial development. According to the data released by China Electric Vehicle Charging Infrastructure Promotion Alliance, as of July 2023, the member units in the alliance reported a total of 2.211 million public charging piles.

　　According to the data of the Ministry of Transport, by the end of June, 5931 expressway service areas had built charging facilities, accounting for 89.48% of the total number of expressway service areas in China. The next step will be to further optimize and improve the service charging infrastructure network along the highway in accordance with the principle of "moderate advance".

　　Shandong introduced measures from the aspects of charging infrastructure construction and time-of-use electricity price of residential charging piles, and Shenzhen issued the Three-year Action Plan (2023-2025) for Shenzhen to accelerate the construction of a new generation of world-class automobile city … … All localities have launched pragmatic measures according to local conditions to "escort" the development of new energy vehicles.

　　Recently, the Ministry of Industry and Information Technology and other five departments have revised the current Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, adjusted the calculation method of new energy vehicle points, and established a flexible trading mechanism of points to further help the industrial development.

　　The "Guidelines for the Construction of National Vehicle Networking Industry Standard System (Intelligent Networked Vehicles) (2023 Edition)" was recently issued to provide the vehicle networking industry with a more complete framework, more comprehensive content and clearer logic.

　　The relevant person in charge of the Ministry of Industry and Information Technology said that it will guide the industry to be electrified, intelligent and networked through standards, and further enhance the development momentum of the automobile industry. At the same time, it will support key large enterprises to take the lead, large, medium and small enterprises to participate, carry out cross-industry and cross-domain collaborative innovation, accelerate the research and development, popularization and application of new technologies and new products such as high-precision sensors and operating systems, support the development of high-security climate power batteries, heat pump air conditioning, vehicle thermal management and other technical research, and provide policy assistance for the high-quality development of new energy vehicles.