Chen Shengbai, Marketing Startup Manager of Beijing Office of Coca-Cola (China) Co., Ltd.

　　Beijing business today Coca-Cola has been traveling with the Olympic Games for nearly 80 years, and has maintained good relations with previous International Olympic Committees and national Olympic Organizing Committees. It even knows how the venues should be run and how the torch should be done, but it has never positioned itself as a teacher of the host city, but as a partner. It also tells other sponsors with less experience: in the environment of high expectations of the Olympic Games, success or failure must be determined by details …

　　Promotion: take risks as obligations.

　　If Beijing’s bid for the Olympic Games was unsuccessful at that time, the Coca-Cola commemorative cans could only be destroyed, with huge losses. Many people say that this is gambling, but when it is their duty to promote the Olympic Games, there is no need to quantify the benefits.

　　The relationship between Coca-Cola and the 2008 Olympic Games actually began on July 13th, 2001, the day when the Olympic bid was successful. Coca-Cola had already made commemorative cans for bidding for the Olympic Games before the results of bidding for the Olympic Games were announced, and that night, these cans entered supermarkets and major supermarkets and won the first prize. Many people think that Coca-Cola’s behavior is a gamble. If the Olympic bid was not successful at that time, these commemorative cans could only be destroyed, with huge losses. In this regard, Chen Shengbai believes that Coca-Cola is not "gambling", and this behavior is only based on the understanding of the Olympic Games.

　　He said: "Taking risks to make the Olympic bid commemorative jar is because we are closely linked with the Olympic Games. As a member of the Olympic family, Coca-Cola has the obligation to promote the Olympic Games while benefiting from the Olympic Games."

　　Chen Shengbai said that other sponsors may not do this for the practice of bidding for the Olympic commemorative jar.

　　He said: "Many Olympic sponsors only consider the development of enterprises, and how much direct return can they bring to enterprise marketing? Some sponsors once asked us how Coca-Cola calculates the return. How to prove success in business? I replied that Coca-Cola never thought about how much the Olympic business would increase, and we didn’t even quantify it. Because we have been sponsoring the Olympic Games since 1928, nearly 80 years have bound us to the Olympic Games, and it is our obligation to promote the Olympic Games. "

　　Cooperation: not a teacher but a partner.

　　Support for the IOC and the BOCOG of the host cities is not only simple funds and materials, but also the experience of nearly 80 years … But we are not teachers, but partners.

　　In the past 80 years, Coca-Cola has maintained good relations with all previous International Olympic Committees and national Olympic Organizing Committees. On August 1 this year, Coca-Cola and the International Olympic Committee jointly announced that their global partnership agreement would be extended to 2020, and this Olympic "diamond wedding" would continue. Chen Shengbai said frankly that the secret of this Olympic "marriage" is that Coca-Cola can pass on its Olympic knowledge and experience to the Olympic Organizing Committee of every host city without reservation.

　　He pointed out that Coca-Cola has participated in many Olympic Games and gained a lot of Olympic knowledge, which is not only known to us, but also passed on to the Olympic Organizing Committees of the host cities. Many of the Olympic organizing committees in the host cities have never experienced the Olympic Games, so we should tell them, for example, how the venues should be operated, how the torch should be made, how other cities are held, and how to learn from them. But in this process, we are not teachers, but partners, passing on what we know to them. At the same time, in this process, we are also discussing with national Olympic organizing committees, because past experience is not universally applicable. Therefore, our support for the International Olympic Committee and the host city Olympic Organizing Committee is not only simple funds and materials, but also the transfer of experience.

　　Advice: the key to winning is the details.

　　Under the Olympic environment, everyone’s expectations are very high … Any shortcomings of the enterprise may be magnified, so it is very important to grasp the details!

　　For some China enterprises sponsoring the 2008 Olympic Games, this is their "first intimate contact" with the Olympic Games. Among these enterprises, how to carry out Olympic marketing is often inexperienced and confusing. In this regard, Chen Shengbai gave the suggestion that "details decide everything".

　　He said: "In the Olympic environment, everyone’s expectations are very high. With such a high degree of attention, any shortcomings of the enterprise may be magnified, so it is very important to grasp the details. No matter how good the idea is, if you can’t think of many details and implement them in place, marketing will not succeed. At present, many enterprises in China have thought of many details, but they still need to be strengthened in implementation. "

　　He further explained that we should first understand the core values of the Olympic brand, because only in this way can the creativity and publicity made by enterprises not deviate from the Olympics. Second, deeply understand the expectations of their target consumers for the Olympic Games, which needs to be achieved through a lot of market research. Third, make clear the goals of your own enterprise and achieve differentiated marketing promotion.

　　Sponsoring enterprises should not talk about their dreams in Olympic marketing, but should reflect their creative ideas according to their own characteristics and under a consistent theme.

　　At present, many domestic enterprises have done special activities. For example, Lenovo once did an activity called "matchmaking" to expand its business to remote towns, and at the same time brought the Olympics there, popularizing Olympic knowledge.

　　In addition, Chen Shengbai believes that some China sponsors will continue to sponsor the Olympic Games after next year’s Olympic Games. He said: "At present, many enterprises have the goal and willingness to explore overseas markets, and they are fully capable of sponsoring the Olympic Games abroad. I believe they will continue to walk with the Olympic Games."

　　Plan: Olympic "Daily Chapter"

　　Although there is only one "Bird’s Nest Steel" commemorative medallion at present, and it is only a gift and not for sale, Coca-Cola has planned to launch a limited edition commemorative medallion every day during the Olympic Games.

　　Speaking of the "Bird’s Nest Steel" commemorative medallion, Chen Shengbai is quite proud, because it is the first Olympic product made of the remaining steel of the "Bird’s Nest" steel structure in the world. He said: "Bird’s Nest Steel is one of our suppliers. Through competition, it won the rights and interests from the Beijing Olympic Organizing Committee. They told us this time. We feel that this is a good thing. It is a good opportunity for suppliers, and it is also an opportunity for Coca-Cola to help us promote the medal culture. After that, we reported this idea to the headquarters, and the headquarters approved it in less than a week. "

　　Although there is only one "Bird’s Nest Steel" commemorative medallion at present, and it is only a gift and not for sale, Chen Shengbai is very optimistic about the development prospect of "Bird’s Nest Steel" commemorative medallion. He said that we have now completed the design of 20 or 30 "Bird’s Nest Steel" commemorative medals, which will be implemented in the near future, and the possibility of putting the "Bird’s Nest Steel" commemorative medals on the market is not ruled out. Commemorative medals are very good business opportunities. The price of commemorative medals is very cheap, but the sales volume is very large. Therefore, many people collect Olympic souvenirs, and the first choice is commemorative medals.

　　Chen Shengbai told reporters that Coca-Cola has made a plan for olympic pin from now until the end of 2008. In the plan, in addition to the "Bird’s Nest Steel" series, it also includes commemorative medals on the Olympic torch and the opening ceremony, and the "one chapter a day" plan started in Lillehammer in 1994 will also be continued at the next Olympic Games. At that time, Coca-Cola will launch a limited edition commemorative medal every day according to the theme of the Olympic Games that day.

Editor: Xu Guimei

　　On the 30th, Yi Huiman, Chairman of China Securities Regulatory Commission pointed out in his speech at the third member congress of the Fund Industry Association that the CSRC will stick to the main responsibility of supervision, promote the timely introduction of regulations on private equity funds, continuously improve the fund supervision system, promote the development of various institutional investors, continuously expand the long-term investment power of the capital market, further improve supervision services, resolutely safeguard an open, fair and just market order, and effectively protect the legitimate rights and interests of investors. Strengthen information sharing and policy coordination with relevant parties, actively communicate with the market, focus on building a good ecology conducive to the high-quality development of the fund industry, and create a good external environment for the development of industry institutions.

　　It is understood that by the end of July this year, the asset management scale of Public Offering of Fund reached 23.5 trillion yuan, 1.6 times higher than that at the end of 2016, rising from the ninth in the world to the fourth in the world at present. Among them, the number of products and management scale of equity funds reached 5,140 and 7.7 trillion yuan respectively, increasing by 1.2 times and 1.8 times respectively, both reaching record highs.

　　In terms of private equity funds, the scale of private equity investment funds, private equity funds and venture capital funds reached 5.5 trillion yuan and 12.6 trillion yuan, respectively, which doubled and tripled compared with the end of 2016. (CCTV reporter Sha Qian)

CCTV News:On March 17th, the People’s Bank of China announced that it decided to reduce the deposit reserve ratio of financial institutions by 0.25 percentage points on March 27th, 2023. According to the analysis, taking timely measures to reduce the RRR to release long-term liquidity to the financial system will help reduce the capital cost of banking institutions and guide financial institutions to further increase their support for the real economy.

This RRR cut is a comprehensive RRR cut. After the RRR cut, the weighted average deposit reserve ratio of financial institutions is about 7.6%. It is estimated that 500 billion yuan of long-term funds will be released to the banking system, saving banks 5.6 billion yuan to 6 billion yuan annually.

Why did you choose to lower the RRR at this time? Analysts believe that since the beginning of this year, the effect of stabilizing economic policies has continued to appear, and China’s economic operation has stabilized and rebounded; On the other hand, due to the strong expansion of domestic credit in February and January, the long-term liquidity of some banks is tight. Coupled with the "sequela" caused by the "interest rate hike" in major economies, the risk of overseas banking has increased and global liquidity has been under pressure.

Wen Bin, Chief Economist of China Minsheng Bank:In order to alleviate the pressure of banks’ lack of long-term money since the beginning of the year, cooperate with financial pre-efforts, and stabilize market expectations, the central bank released medium-and long-term liquidity and boosted confidence by lowering the RRR, so as to consolidate the upward trend of the economy and the smooth operation of the banking industry.

According to the analysis, among many monetary policy tools, RRR cut provides the longest liquidity term and the lowest cost, so the policy effect is more obvious. This RRR cut is expected to play four roles: First, the policy will exert its strength as soon as possible to boost market confidence; The second is to alleviate the short-term liquidity pressure and reduce the cost of social financing; Third, reduce the cost of bank liabilities and improve the ability to resist risks; Fourth, it is conducive to meeting the reasonable financing needs of housing enterprises and residents.

Experts said that the RRR cut can enhance the ability of financial institutions to allocate funds, maintain a reasonable growth in total credit, and play a vital role in stabilizing employment and protecting people’s livelihood, especially in creating a suitable monetary and credit environment for small and micro enterprises.

Gao Ruidong, Chief Macroeconomist of Everbright Securities:On the basis of a series of structural tools such as two RRR cuts and re-lending for scientific and technological innovation last year, the central bank lowered the RRR in an all-round way again, which fully reflected the determination of the People’s Bank of China to reduce the cost of comprehensive social financing and boost the economy.

This year’s government work report proposes to strengthen the coordination and cooperation of various policies and form a joint force to promote high-quality development. The RRR cut sent a clear policy signal to guide financial institutions to further increase their support for the real economy. Industry insiders predict that the tools such as the subsequent central bank RRR cut are still in the toolbox, and the monetary policy will continue to adopt the tool combination of "aggregate+structure". According to the domestic macroeconomic recovery, price performance and the situation in liquidity in the banking system, we will make flexible adjustments, increase support for weak links and key emerging areas, and promote the overall improvement of economic operation.

　　CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory issued a typhoon forecast at 06: 00 on July 24.

　　The center of the No.5 typhoon "Du Surui" this year is located at 05: 00 today (24th) on the east side of the Philippines, about 970 kilometers southeast of Taiwan Province, which is 15.4 degrees north latitude and 127.0 degrees east longitude. The maximum wind force near the center is 13 (40m/s), the lowest pressure in the center is 960 hectopascals, and the radius of the seven-level wind circle is 300-360 kilometers.

　　It is estimated that "Du Surui" will move to the northwest at a speed of 10-15 kilometers per hour, and its intensity will gradually increase. The strongest can reach the super typhoon level (52-58 m/s, 16-17), and it will gradually approach the southern coast of Taiwan Province Island, possibly passing through or landing on the southwest coast of Taiwan Province, and then approach the coast of Fujian, and land on the coast of Fujian in the morning of the 28th (strong typhoon level, 45).

　　From 08: 00 on the 24th to 08: 00 on the 25th, due to the influence of Du Surui, there will be 6-7 winds and 8 gusts in bashi channel, east of Taiwan Province, northeastern and southern South China Sea, and the southern coast of Taiwan Province Island in China, among which the winds in the east of bashi channel can reach 8-9 and the gusts are 10-11.

[Hotspot Playback]

In mid-June, the General Office of the State Council issued the Guiding Opinions on Promoting the Healthy and Rapid Development of cross-border electronic commerce (hereinafter referred to as the Opinions). This is a guiding document to accelerate the development of cross-border electronic commerce under the new situation. The industry believes that these policies are aimed at creating a more relaxed and convenient development environment, which will effectively promote the healthy and rapid development of cross-border electronic commerce, a new format. > > > detailed

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　China has intensively introduced support policies to help cross-border e-commerce development.

In recent years, China has intensively introduced policies and measures to serve cross-border e-commerce development. Since May this year alone, the State Council has successively issued Opinions on Vigorously Developing E-commerce and Accelerating the Cultivation of New Economic Motives and Several Opinions of the State Council on Accelerating the Cultivation of New Advantages in Foreign Trade Competition, and the Ministry of Commerce has also formulated the Action Plan of "Circulation in internet plus", further clarifying the attitude of encouraging the rapid development of e-commerce.

Why cross-border e-commerce is frequently "supported" by Li Keqiang: transformation and upgrading are superior and superior

Experts said that the sluggish foreign trade situation and the booming development of e-commerce made it inevitable to introduce this policy. The development of cross-border electronic commerce can not only promote the transformation and upgrading of the open economy and create new economic growth points, but also provide more choices for consumers, which is a "kill more birds with one stone" move.

Ma Yun: China government’s support for cross-border e-commerce is "inspiring"

In an exclusive interview, Ma Yun also said that the "Guiding Opinions on Promoting the Healthy and Rapid Development of cross-border electronic commerce" (hereinafter referred to as "Opinions") recently issued by the State Council, China is "inspiring". He said: "I think the China government has shown a strong attitude here, which is a very good concrete support measure for mass entrepreneurship and innovation."

Financial support for cross-border e-commerce projects will help small and micro enterprises to go international.

"Cross-border e-commerce shortens the traditional supply chain and effectively reduces the cost of intermediate links, which is a new channel for foreign trade enterprises to explore the international market." Wei Jianguo, vice chairman of China International Economic Exchange Center, believes that small and medium-sized enterprises can participate in global trade by means of e-commerce platform, and directly face the personalized needs of customers, which will help them climb from the low-end to the high-end of the global value chain, which is in line with the general direction of "Made in China" transformation and upgrading.

　　Xinhua News Agency, Hangzhou, October 3 (Reporter Yue Deliang) Recently, the Standing Committee of Zhejiang Provincial People’s Congress responded to social hotspots in the form of local laws and regulations, and clearly defined four kinds of injuries caused by participating in study, education, training and cultural and sports activities organized or arranged by employers as work-related injuries. Moreover, re-employed personnel and interns can participate in work-related injury insurance, which is also applicable.

　　In practice, it is the work reason that has great differences in the identification of work-related injuries. Zhuang Jiannan, deputy director of the Legal Affairs Committee of Zhejiang Provincial People’s Congress, said that the local reflection on the current work-related injury identification is not clear enough, which leads to inconsistent understanding and practices on whether treatment, rest, education and training are work-related injuries in practice.

　　The Regulations on Work-related Injury Insurance in Zhejiang Province, which was recently reviewed and approved by the Standing Committee of Zhejiang Provincial People’s Congress, points out that an employee is deemed to have suffered from work-related injuries in any of the following circumstances, except for the injuries suffered by an employee due to intentional crime, drunkenness or drug abuse, self-mutilation or suicide: First, in special jobs such as working hours and driving public transport, the sudden illness is delayed due to the special position, and the illness is aggravated, and he dies after being rescued, or completely loses his ability to work; Second, the injuries suffered during the continuous working process and in the workplace due to necessary life and physiological activities such as eating, taking breaks and going to the toilet; The third is the injury suffered by participating in the study, education, training and cultural and sports activities organized or arranged by the employer; The fourth is the injury suffered by participating in the medical rest organized by the trade unions at all levels or the personnel departments at or above the county level in accordance with the regulations, except for the medical rest arranged by the employees themselves at the expense of the unit.

　　For two groups, namely, retired employees and interns, the "Regulations" stipulate that with the approval of the provincial social insurance administrative department, cities and counties can try out students from vocational technicians and other schools to participate in work-related injury insurance during the internship period and those who have exceeded the statutory retirement age during their continued employment.

　　By the end of December 2016, 1.04 million employers and 18.81 million employees in Zhejiang Province had participated in industrial injury insurance. According to statistics, more than 40% of the labor dispute cases in the province are industrial injury disputes.

Poster of China Salesman

1905 movie network news At the American Film Market (AFM) held in November, 2017, a China film attracted the favor and snapped up by filmmakers from all over the world at the world’s largest film fair, and achieved a good sales result of over 6 million US dollars in one fell swoop. It is a commercial action film.

Exported to more than 60 countries to realize the true meaning of "going out"

The Hollywood Reporter and The Wall Street Journal compete for coverage.

Founded in 1981, the American Film Market (AFM) is an annual trade fair sponsored by the American Film and Television Alliance, and it is also the largest film fair in the world. It is also known as the three largest film market exhibitions in the world with the Berlin Film Market Exhibition and the Cannes Film Market Exhibition. However, unlike the other two, which belong to Class A film festivals, AFM has not set any awards. It is a pure summit of free trade of mainstream films in the world, and it is also an entertainment event in Hollywood film industry with the same reputation as Oscar. In 2017, this year’s AFM has more than 80 countries, more than 2,000 film projects, more than 1,000 film production companies and more than 400 distribution companies from all over the world, and conducted 8-day exhibitions, forums, transactions and social activities. Filmmakers from all over the world, relying on their unique vision and market sense, conducted a "treasure hunt" here.

Up to now, few mainland China films have attracted attention in the American film market (AFM), and even fewer have made good deals. China’s first feature film "China Salesman" about the theme of "Belt and Road" attracted great interest from the participants once it was unveiled at the AFM grand meeting. After the movie was seen in the movie theater of film makers and media outlets, it was not only recommended by the front page of AFM field magazine, but also reported by The Hollywood Reporter, an authoritative entertainment media in the United States, calling it "the classic with the most AFM characteristics" and

Director Tan Bing (first from the left in the front row) and the American distribution team.

The Wall Street Journal, an authoritative financial media in the United States, specially interviewed director Tan Bing for this purpose. The article not only strongly recommended the film to overseas audiences, but also affirmed and applauded the film’s "real going out" of China culture.

In addition to the great concern of the media, the market response of the film makes people sit up and take notice of the overseas situation of domestic films. Film distributors from more than 60 countries all over the world, including the United States, Britain, France, Italy, Japan, South Korea and India, have signed copyright sales and 50% box office distribution contracts with China Salesman. At present, the total sales amount exceeds 6 million US dollars, which is the highest sales amount obtained by China mainland films in AFM so far. In the future, the box office revenue generated by the release of films in these countries will undoubtedly be tens of millions of dollars.

Tai Sen teamed up with Siegel to perform transnational commercial war+North African civil war

Shooting twists and turns in many countries and encountering many terrorist attacks.

China Salesman not only featured China stars such as Ethan and Li Ai, but also assembled boxing champion Tai Sen and Hollywood action superstar steven seagal. According to the director, this work, with an investment of over 100 million yuan, is based on a true story. It tells the story of a quick-thinking China communication salesman who discovered a major conspiracy while selling equipment to North Africa and managed to prevent the outbreak of a civil war. Director Tan Bing not only turned steven seagal, the darling of AFM American film market, into a legendary mercenary, but also made mike tyson, the former champion of boxing, the leader of the armed forces. In an eight-minute fight scene, Siegel’s lightning fast clapping and Tai Sen’s heavy punching complement each other.

Poster of China Salesman International Edition

Of course, it is not easy to get these two heavyweight action stars to join, and the negotiation process is very difficult. Director Tan Bing revealed that he had lobbied in the United States several times. The crux of the problem was that "both of them wanted to win in the gladiator", which forced the director to promise them to end the fight with a draw.

In addition, the shooting location of "China Salesman" traveled to France, Switzerland, Tunisia, China and other places. The action scenes included tank explosions and unique Arabian cavalry. While shooting in France and Tunisia, the crew also experienced the terrorist attacks in the two countries at that time. This extraordinary birth process has made this film break the business routine in the market and has great impact. The film combines the thrilling transnational commercial war with the political game in Africa, creating a unique temperament and pattern.

Become the biggest "hot" of AFM full-court Chinese movies

Why director Tan Bing’s declassified works are popular overseas?

The reason why "China Salesman" can stand the eye-catching test of many foreign filmmakers in the American film market (AFM) and stand out among thousands of films, The Hollywood Reporter said: "In today’s chaotic mainstream film industry, with the influx of hundreds of millions of dollars from Silicon Valley, the living space of classic films in the AFM American film trading market has been greatly reduced. However, I am glad to see that this classic movie is still attractive enough to attract people who are loyal to the Hollywood classic model. " It is worth mentioning that there are other China films in the same period as "China Salesman", among which there are some heavyweight films that have become popular in the domestic market, but due to many reasons, they have failed to achieve ideal sales performance.

American authoritative media have reported one after another.

According to Ms. Marcy, a senior Hollywood filmmaker who is the exclusive agent for overseas distribution of this film, "It is really a lot to sell to more than 60 countries at a trade fair. We also sold many Middle Eastern countries, even Syria, which is still in the war period, and Turkey, Saudi Arabia, Libya, Kuwait, Iraq, Egypt and South Africa. There are more than 30 countries along the Belt and Road. Most of the 10 films that our company exhibited this time were produced in the United States, but the sales performance of China Salesman ranked first, and the sales results greatly exceeded our expectations. For this reason, we opened champagne to celebrate. "

The work "Flowers inside the wall and fragrance outside the wall" was completely unexpected by director Tan Bing. Talking about the reasons for the film’s popularity in overseas markets, director Tan Bing thinks that, first of all, the film "China Salesman" successfully draws lessons from the classic Hollywood film narrative structure. Secondly, the internationalization of production: in addition to the influence brought by the joining of Steven Siegel and mike tyson, the international nature of the film also includes that more than 75% of the original version is in English, and more than 90% of the actors are foreign actors.

Director Tan Bing at AFM

Finally, it is because we have chosen an excellent international professional marketing team. The general agent for overseas film distribution is a senior Jewish film distributor in Hollywood, USA, who has rich experience in international film distribution and contacts. They have been involved since the stage of drama production and followed the whole process of film production. In fact, "China Salesman" is not a co-production, and it doesn’t cost any foreign money. It is a pure domestic film, but it is international. This film is a model of real cooperation with Hollywood, because it is done in full accordance with the practice of professional international film distribution and trading cooperation.

Next, "China Salesman" will continue to "compete" in Berlin, Cannes and other major film market exhibitions in 2018, and the copyright sales are expected to exceed 100 countries and regions.

　　[Original by Aika Car Vision Channel]

　　In 2002, in order to celebrate the 35th anniversary of AMG’s birth, an engine production line relying on manual assembly was quietly completed. AMG is proud to be called“One Man – The sacred aura of One Engine is also engraved on the engine of every AMG model together with the name of the engineer at this time. In 2017, AMG ushered in a 50-year-old wedding ceremony, and IWC, which adheres to the same craftsman spirit, arrived as scheduled. What is expected is, what kind of gift will this "sturdy" watch god bring this time?

　　IWC International Engineers Sports Timekeeping Watch "50th Anniversary of Mercedes-AMG" Special Edition

　　Editor’s comment:The Universal "50th Anniversary of Mercedes-AMG" special edition watch is not a stunning work that you will never forget, and even you will feel that such an elegant dial design is deja vu among other brands. However, if you rotate the dial, the anti-magnetic soft iron inner shell inspired by AMG carbon ceramic brake discs will release Mercedes’ pursuit of speed in full, and its functionality and cultural connotation will also reach the extreme under the interpretation of precision timekeeping in the world.

　　"I want to find a domestic aunt who can take care of the children and take charge of breakfast and dinner. How can it be so difficult! The favorite domestic aunt is not only hard to find, but the price is getting higher every year. " Recently, Jiang Lin, who works in Beijing, was busy looking for a suitable domestic aunt. In half a month, she attended five meetings of intermediary organizations but found nothing. Seeing that the children at home are not picked up at school, she is getting more and more anxious.

　　In cities, many dual-income families like Jiang Lin find it difficult to take care of children, the elderly and work at the same time. The most convenient solution is to choose a reliable domestic aunt to help. Recently, our reporter found at several job fairs in Beijing that there is a strong demand for services in the domestic service industry after the year, but "good aunts" are hard to find.

　　The demand for domestic service personnel is rising.

　　"From the new moon to taking care of the elderly, every time I look for a domestic aunt, it’s like ‘ Open the blind box ’ 。” Li Qiran’s family, who lives in Shunyi, has encountered problems such as intermediary running, fraudulent resume and running-in difficulties. "Two-employee families take care of the old and the young, and domestic service is just needed. Choosing a good aunt can really help a lot." Li Qiran said.

　　In the domestic market, aunts with rich experience, comprehensive skills and excellent evaluation are hard to find. Ms. Tian, the person in charge of a domestic service intermediary company in Haidian, Beijing, told the reporter: "At the beginning of the year, there were many families consulting domestic service, and most of the needs were childcare and housework. At present, the mobile phone platform has the largest number of consultations, and nearly 20 people can be interviewed every day. "

　　"Auntie who has been engaged in domestic service for a long time, the orders are basically seamless." Ms. Tian revealed that "day shift housekeeping varies greatly according to the needs of employers, workload and working hours. Aunt at home is basically more than 6500 yuan per month, and the price of only being responsible for household cleaning will be lower. If you need skilled domestic workers such as new moon, nursing and housekeeper, the salary can reach more than 10,000 yuan. "

　　The data shows that the domestic service market in China shows a continuous growth trend, and it is expected to increase to 1,164.1 billion yuan by 2023. The job-seeking data of a recruitment platform in the first quarter of 2023 shows that in February, the overall recruitment demand of domestic enterprises increased by 94.22% month-on-month, and in the first quarter, the overall job-seeking demand of domestic enterprises increased by 7.18% year-on-year, with strong demand. Especially in terms of "providing for the aged" and "raising children", the demand scale will continue to rise.

　　With the rising demand for domestic service personnel, domestic aunts also have more considerations of their own. "During the interview, due to factors such as inconsistent living habits, respect from employers, and distance from home, more aunts chose to take the initiative to go to the household." After interviewing nearly 10 aunts, Jiang Lin felt, "Now, finding a domestic aunt is a two-way choice process."

　　Supply and demand are difficult to match.

　　According to the data of a consulting company, more than 40% users in the domestic service industry have had disputes with domestic workers, among which the working attitude and professional level of domestic workers are the most important reasons for disputes.

　　At present, in the domestic domestic domestic market, employees are still concentrated in the "4050" female groups all over the country. They usually register for job hunting in many institutions, and their past work experience is diverse and highly mobile. People who have been engaged in domestic service for a long time are scarce, and the characteristics of "odd jobs" are obvious. These professional characteristics lead to great differences between employers and workers in parenting concepts and cultural levels. On the Internet, some lightning protection posts about the fraud of the resume of the aunt’s business certificate, the lack of practical training, and the arbitrariness of work have caused many people to feel the same way. The irregular behavior of some platform intermediaries or employees leads to a decrease in the overall evaluation of the industry.

　　Ms. Yu Qin from Hebei told the reporter about the routine she had encountered before: "Some aunts quit their jobs within a week after they arrived at home, some paid a lot of agency fees but could not introduce a good aunt, and there was an excuse to ask for an upgrade of membership or a salary increase … …”

　　"In the final analysis, it is a problem that the industry is not standardized, and employees have no clear skill evaluation criteria. A variety of certificates and ratings make consumers unconvinced. " Zhangyan Hua, an associate professor at China Institute of Labor Relations, said that domestic service companies lack uniform industry service standards, and companies and platforms act on their own, with different charging standards for the same service content and arbitrary service prices, which leads to poor employers’ experience, which is not conducive to the development of the industry.

　　Promote the long-term stable employment of domestic workers

　　With the continuous expansion of domestic domestic housekeeping industry, the ability of domestic housekeeping industry to absorb employment is becoming stronger and stronger. In 2021, the number of employees has reached 37.6 million, but at present, there is still a large gap in the domestic service industry, which is in short supply. At the major job fairs in Beijing years later, many domestic companies offered high salaries and relaxed recruitment conditions to supplement the lack of domestic workers.

　　"Although domestic companies offer high salaries, there are not a few cases in which domestic workers work for a short period of time, and they are fired or voluntarily leave their jobs after working for the same employer for a few months. The domestic workers as a whole ‘ Empty window period ’ Longer. " Professor zhangyan Hua analyzed, "Domestic workers have long working hours, little rest and vacation, and lack social security. There are still many introductions from relatives and friends, but only verbal agreements or commitments. Once disputes arise, they are often scattered and lack long-term and stable employment relations. "

　　"Promoting the long-term and stable employment of domestic workers in cities is a long-term and arduous task, which requires a multi-pronged approach." Zhangyan Hua said that trade unions can organize domestic service personnel through online platforms or other flexible ways, and consciously strengthen skills training such as vocational skills, legal knowledge and interpersonal communication, so as to improve the quality of employees and strengthen the cultivation of domestic talents.

　　In February this year, the three departments jointly issued the "Special Action Plan for the Standardization of Pension and Domestic Service", proposing the overall goal and key tasks of the standardization of pension and domestic service by 2025. In this regard, Zhang Yanhua believes: "Giving full play to the role of industry associations and formulating unified skills identification and rating standards for domestic service personnel according to different service contents can reduce the arbitrariness of domestic enterprises, enhance employers’ confidence and trust in the industry, and promote the standardized development of the domestic industry."

"double 11" has just ended, and the courier brother is still busy. With the rounds of e-commerce wars, China’s express delivery industry has developed rapidly. As an important tool of urban distribution, it plays an increasingly important role.

From the current truck market, the mainstream brands are, New, and Transit series. The latter two, as imported models in China, have not been able to keep up with the pace of upgrading abroad due to various restrictions, leaving some old impressions on everyone. However, in fact, in the field of closed trucks, the development technology abroad is much more advanced. Previously, foreign media released a set of test drive reviews for 2015 Ford Transit, 2015 Mercedes -Sprinter, and 2014 Pro, which let us feel the current level of imported closed trucks.

● 　2014 dodgeProMaster The product of patchwork

After some tests, foreign media gave an evaluation of the ProMaster car, with sharp words and no mercy. they thinkProMasterIt is the product of patchwork, completely on the basis of Ducato, changing the logo on the top, and making up the number. In the cross comments with Mercedes-Benz Sprinter and Ford Transit,ProMasterIt was a terrible loss. Due to the poor performance of this car’s single clutch and automatic integration, a foreign colleague even showed it zero; While others only gave a sympathy score of one point. The people who participated in the test said that the gearbox of this car had a strong sense of frustration when shifting gears; Sitting in the car, the stability of the car is poor, the sense of bumps is strong, and it is a little scary. Xiao bian saw here that this is very serious for a car, and even the comfort of riding can’t be guaranteed. What else can I mention?

In terms of power, the Dodge ProMaster is equipped with a 3-liter inline 4-cylinder turbo diesel engine, which has relatively strong power. However, in the test, although it has the lightest weight and the shortest vehicle length, its acceleration time of 0-96km/h is two seconds slower than other models. Secondly, the braking distance of ProMaster is the longest among the participating models. In addition, colleagues also reported that ProMaster’s cab was narrow and lacked space, so the driver could not stretch out when sitting in it. The problems mentioned in the above small series are the reasons for ProMaster’s poor driving experience.

● 2015 Mercedes BenzSprinter superiority has become a habit.

Although Mercedes-Benz Sprinter is compared as a new model, the name Sprinter is not unfamiliar. There are Sprinter, Dodge Sprinter and Mercedes Sprinter today, and many models come down in one continuous line with the same quality.

Sprinter, which participated in this test, is equipped with a small diesel engine, and an optional partition is provided between the main and auxiliary drivers and the cargo compartment, which has a certain effect on isolating the noise from the cab.

Xiao Bian saw that the owner also placed a sofa, a small square table in the cargo compartment, and even posted a Mito poster. In particular, it has a feeling of home, which can be used as an RV. It can be seen that the space in the cargo compartment is really large enough.

Sprinter’s main driver’s seat, although in a higher position, is much more comfortable than the ram ProMaster, and the driver can easily reach the steering wheel when sitting on it, which is ergonomic. In addition, the steering system of this car is excellent, and its flexibility is even better than that of today’s Mercedes-Benz cars.

In terms of power, Mercedes-Benz Sprinter is matched with a 2.1-liter four-cylinder turbocharged diesel engine, although the power and torque output of this engine is the smallest among the models participating in the test. However, due to a 7-speed automatic gearbox, the shift is smooth, and the acceleration time of Mercedes-Benz Sprinter is quite satisfactory, and the acceleration of 0-96km/h takes 11.4 seconds. The top speed of Mercedes-Benz Sprinter is set at 133km/h, which is considered by foreign colleagues to be a waste for this big guy. Even at a higher speed, Sprinter can easily cope with it.

● 2015 FordTransit belly can be loaded with explosive force

Card friends who are familiar with Ford know that Ford often matches the twin-turbo V6 gasoline engine for its own models, which is full of power and can kill all Van models. However, the Ford Transit, which participated in the test this time, was equipped with a 3.2-liter inline 5-cylinder. Although the diesel engine is replaced, Transit still wins by absolute advantage in power, which can bring the fastest acceleration to Transit under the same fuel consumption.

Transit not only accelerates quickly, but also carries an amazing load, which can carry about 185 kilograms more goods than Sprinter. In addition, this model is very suitable for logistics transportation, and its pedal height is moderate, which is convenient for loading and unloading goods. The ability to effectively resist crosswind, good braking performance, and the "big car" give people a feeling that Transit is like an enlarged version of Ford Flex.

After testing Transit, foreign counterparts said that this car is very easy to drive, and even joked that Transit can pull more beer, comparable to Dodge A100 in the 1960s.

Xiaobian mentioned in the article that foreign media participated in the evaluation and gave corresponding scores. Card friends can refer to it if they are interested. See the next page for the attached table. (Source: car and driver Compilation/Truck House Zhang Yajing)

● Evaluation score table of three Van models.

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