Original title: Guangzhou Auto Show closed, welcoming 800,000 passengers for the first time. The favorable policy and other effects appeared, driving the production and sales of Guangdong automobile industry to flourish.
Guangzhou Auto Show came to an end on 26th, and the popularity in the exhibition hall was high. Nanfang Daily reporter Wang Juntao photo
On November 26th, the 21st Guangzhou International Automobile Exhibition, which lasted for 10 days, came to an end. The number of visitors exceeded 800,000 for the first time, reaching 847,000, an increase of 11.4% compared with 760,000 in 2019. At the same time, the organizing committee announced that the next auto show will be held from November 15th to 24th, 2024.
On the closing day, due to the weekend, the exhibition ushered in a peak passenger flow, and many consumers rushed to place orders. Near the end of the year, the effects of new car listing, favorable policies and promotion of car companies are gradually emerging, and the automobile circulation is more "alive" and the automobile consumption is more "prosperous", which promotes the development of the automobile industry in terms of quantity and quality and injects new vitality into the high-quality development of Guangdong.
Upward quality Intelligentization drives the change of consumption concept
Guangzhou Auto Show is the last large-scale auto show in China this year. Around the year-end closing battle, major manufacturers have tried their best to increase terminal promotion and stimulate consumers’ enthusiasm of "buying in buy buy".
BYD booth, the audience jostled shoulder to shoulder. In the exhibition area on the first floor, many people got into the new car and learned more about the control details such as intelligent driving from the staff. In the negotiation area on the second floor, staff members can talk with interested consumers everywhere. "BYD just cut the price again, and now it can be shot." Zhang Yi, a prospective car owner from Shunde, Foshan, said.
With the accelerated transformation of automobiles to intelligence and electrification, the "wide goods" represented by BYD are favored by consumers. The data shows that BYD’s sales of new energy vehicles reached 1.86 million in 2022, and it is expected to exceed 3 million this year.
At the same time, in order to meet the consumer’s mentality of "buying a car to go home for the New Year", the official selling prices announced by many first-time models are lower than market expectations, even lower than the previous generation models. For example, the delivery price of Polar Star 4 released during the Guangzhou Auto Show dropped by about 50,000 yuan compared with the price displayed at the Shanghai Auto Show in April.
"The popularity of new energy vehicle booths is significantly higher than that of fuel vehicles, and the rise of domestic brands has triggered a change in consumption concepts." Zhou Fatao, secretary-general of Guangdong New Energy Automobile Industry Association, noticed during the exhibition that with the continuous improvement of domestic brands’ manufacturing power and strong competitiveness in vehicle design, core technology and service, the price-performance ratio of products has been steadily improved, and even differentiated competition has been formed with luxury cars. "But low price is not synonymous with low quality. The development of new energy automobile industry has been gradually scaled up, and the cost of bicycles is constantly decreasing, which has further opened up enterprises ‘ Price war ’ The space. "
The technological advantages of new energy vehicles are being transformed into real money orders. The pre-sale of Zhijie S7 was opened for 4 days, and it was set to exceed 10,000 units; Haobo HT36 hours orders exceeded 10,000, and the cumulative orders exceeded 30,000 units … … During the auto show, major car companies released "transcripts" one after another, showing great enthusiasm of consumers.
Policy assistance Car sales are expected to hit a new high.
As a mass consumption, automobile consumption is an important starting point for stabilizing the economy and promoting consumption at present.
Just a few days ago, the general office of the provincial government issued "Several Measures to Further Boost and Expand Consumption in Guangdong Province", and put forward a number of measures to further promote automobile consumption. For example, Guangzhou and Shenzhen further relaxed the application qualification for car purchase indicators, and this year Guangzhou increased the quota of 50,000 unplanned energy-saving fuel vehicles.
The introduction of a series of measures has further released the consumption potential. "Taking advantage of Guangzhou’s increase in energy-saving fuel vehicle indicators, I plan to buy a hybrid car, and I don’t have to worry about queuing for charging on the expressway when I return home." Mr. Liu from Jiujiang, Jiangxi Province went straight to GAC Toyota, and his "Heart Water" model was a hybrid version of Toyota Lei Ling.
During the auto show, Feng Xingya, general manager of Guangzhou Automobile Group, said that the new energy vehicle market continued to grow this year. Among them, compared with pure electric vehicles, energy-saving vehicles such as extended range and plug-in have a faster growth rate. Facing the emerging market demand, GAC has long been laid out, and energy-saving and new energy vehicles are gradually becoming a new growth point of GAC Group’s business. In the first half of the year, the penetration rate of new energy vehicles reached 20.3%, and the total penetration rate of energy-saving and new energy vehicles was 38.7%, up by 16.4 and 24.6 percentage points respectively compared with 2020.
The rise of energy-saving and new energy automobile industry is a microcosm of the high-quality development of Guangdong automobile industry. Driven by various consumption promotion policies, automobile marketing activities and a large number of new models, Guangdong’s automobile industry has shown a pattern of booming production and sales. According to the statistics of Guangdong Automobile Industry Association, this year is 1-mdash; In September, the production and sales of automobiles in the province were 3,558,100 and 3,504,300 respectively, up by 14.9% and 15.1% respectively.
After years of continuous decline, car sales are expected to rebound and hit a new high this year. China automobile dealers association predicted that with the "Double Eleven" activities and the year-end sales of car companies and dealers in December, the domestic retail sales of passenger cars in 2023 is expected to be close to 22 million, achieving a 5% growth.
Lin Jiang, a professor of economics at Lingnan College of Sun Yat-sen University, said that domestic brands seized opportunities such as intelligence and electrification in the changing situation, and let the outside world see the resilience and charm of Guangdong’s automobile industry. At the same time, good products, in turn, further promote automobile circulation and expand automobile consumption. The supply side and the demand side simultaneously exert their strength, influence each other and promote each other, which is of great significance for Guangdong to adhere to the manufacturing industry as the master and promote high-quality development. (Nanfang Daily reporter Yan Xiaoping Wei Yuquan)
