Starting with the box office of Unfamiliar Life Breaking 1 Billion
Author: Hu Jianli
The box office of "Unfamiliar Road to Life" broke 1 billion in one month, and this market performance exceeded many people’s expectations. It is mainly because the quality of the film is better than expected: there are many jokes, it is grounded, the details are careful, and it exposes and criticizes the ugly social phenomenon of "oil guzzlers", which is a qualified comedy.
Although the prospective son-in-law played by Adam is too stupid most of the time, and a large number of coincidences make the rationality of some plots unbearable to scrutiny, and the process of catching the oil-guzzling sub-gang seems too trivial, it is success to make most people happy in the cinema, which once again proves the audience’s huge consumption demand for domestic comedies.
"Unfamiliar Road to Life" is directed by Xiaoxing Yi, starring Qiao Shan and Adam, and starring Mary, Zhang Jingyi, Chang Yuan and Tian Yu. It tells the story of a truck trip that a prospective son-in-law started with his girlfriend and future in-laws.
The biggest advantage of this film is its dense laughter. At the same time, it adds realistic elements such as marriage and love, workplace catharsis, and wits, which makes the whole film more grounded. It is not purely for the sake of humor, but incorporates positive energy values expression and life thinking, with the intention of making the audience have a aftertaste after laughing.
Although this expression and thinking of this film is too superficial, it is just a bowl of chicken soup for the soul with chicken essence, but it is more mature than Xiaoxing Yi’s first two big-screen works "Never Imagine" and Bath Buddy. Personally, it is the best film he has made so far. It is true that there are all kinds of defects and deficiencies, but for a comedy film facing the public, the box office can exceed 1 billion yuan, which is a great affirmation of the audience.
As a young director born after 80s, Xiaoxing Yi was familiar to netizens with a series of online comedies such as "Never Imagine", and was ranked sixth in the "2015 China online celebrity Rankings". He is a veritable director of online celebrity, who is not only familiar with the aesthetic needs of young netizens and audiences for comedies, but also skilled in using various comedy expressions.
In Unfamiliar Road of Life, Xiaoxing Yi gives full play to his comic talent and advantages, and makes full use of misunderstanding, exaggeration, coincidence, contrast, homophonic and body language to make jokes. In the first half of the film, Adam plays the prospective son-in-law, Wan Yifan, who contracted most jokes with his poor performance of being stupid and failing:
At the beginning, in case Fan mistakenly beat Zhou Donghai, the prospective father-in-law played by Qiao Shan, because he mistook the wrong person, and put the latter in the cold storage and frozen it on pork; Accidentally took the wrong luggage and awkwardly gave diapers as Chinese cigarettes to the prospective father-in-law as a meeting gift; In order to show their cooking skills, they accidentally got their RV into the lake and almost caused a fire; Wrap the work permit in a bath and give the prospective father-in-law a bath, rubbing the latter’s back with blood stains; Drunk, bring somebody else’s high-end wine to feed pigs, and sleep in a pigsty with pigs in your arms, talking nonsense after drinking …
In case Fan’s stupidity and misfortune in the first half of the film make a fool of himself, although it creates a comedy effect and creates a lot of jokes, if it continues to be filmed like this, not only will the character lack realism and be boring, but it will not conform to the person who was brave in the bus at the beginning of the film, and the whole story will also become a negative example of humor at the expense of damaging the character’s image.
Fortunately, in the second half of Unfamiliar Life, Wan Yifan teamed up with Zhou Donghai, the prospective father-in-law, with the help of Mary’s prospective mother-in-law and Zhang Jingyi’s girlfriend and many truck drivers, and finally succeeded in containing this criminal gang, which became the climax and essence of the film. Not only did the hero successfully save his image in front of his parents-in-law, but the film also integrated positive energy expression of values and life thinking.
In the film,The line "What is right is always right" that Yifan often talks about is a bowl of chicken soup for the soul that the director and screenwriter intend to convey this expression and thinking to the audience.Although it is too straightforward and superficial, at the end of the film, the audience is cleverly told by reviewing the details that this sentence was originally said by Zhou Donghai when he was young to Wan Yifan when he was a child.
Combined with the title of Unfamiliar Road in Life, and some other impressive lines in the film, such as "The direction of life depends on yourself, hold the steering wheel tightly", it is somewhat meaningful and makes the audience have a aftertaste after laughing.
The shortcomings of Unfamiliar Road in Life are also obvious. First of all, Adam plays the prospective son-in-law, Wan Yifan, who is stupid and distorted most of the time. This kind of expression technique, which relies on the hero’s stupidity and bad luck and making a fool of himself, is used a little too much, which is detrimental to the character image and plot logic and has been criticized by some viewers.
Secondly, too many misunderstandings and coincidences in the film, of course, create a comedy effect, but also make the rationality of some plots stand up to scrutiny. It’s all right if it’s just a whimsical comedy like Never Imagine, but Unfamiliar Life is a life comedy that is closely related to reality and grounded. It’s okay to exaggerate the plot, but it should also conform to the basic life logic or be self-consistent in drama logic.
For example, the film’s portrayal of the "oil-guzzling" gang and its members seems to lack credibility. The "gas guzzlers" in the film not only have low IQ, but also have poor fighting capacity, which makes the process of arresting them like a child’s play. It is totally unimaginable that such a group of "rookies" can bully many truck drivers for so many years.
Generally speaking, Unfamiliar Life has a strong comedy effect, skillful comedy expression and excellent performances by actors. Although it has many shortcomings, it is a qualified domestic comedy film.
Such a qualified comedy, which is not very outstanding, not only attacked the blockbuster "King of the Sky" with much higher production cost in May 1st this year, but also exceeded 1 billion yuan at the box office in one month, which still has strong box office stamina, once again proving the audience’s huge consumption demand for excellent domestic comedy films.
In recent years,From Hi, Mom’s The Killer Is Not Too Cold and Quiet, Moon Man’s Hello, Brother, to this year’s Manjianghong and Unfamiliar Life Road, domestic comedy movies have exceeded expectations again and again, and they have increasingly become the just need of ordinary people to watch movies on holidays.
However, in our film market, the supply of qualified domestic comedies is insufficient, and excellent comedies are even rarer. It is expected that our filmmakers can create more high-quality comedies in the future to better meet the audience’s viewing needs.
(This article was originally published in the WeChat account of China Film Report. The author is the secretary-general of China Film Critics Association and the editor-in-chief of Film and Television Vane.)