Xu Jiayin is going to build a super-run, Baiteng no longer has the position of president, and Xpeng Motors has increased its price | Weekly of New Forces for Building Cars.

  Guoneng established a joint venture with Koenigsegg, Weilai planned to issue 650 million US dollars of convertible bonds, Weimar signed a cooperation with Meituan by taxi, Baiteng announced that it would no longer set up the post of president, and the price of Tucki G3 increased by 20,000-34,000 yuan.

  Guoneng establishes joint venture with Koenigsegg.

  On January 29th, US time, Koenigsegg Automotive AB, a Swedish supercar company, sold 20% of its shares to NEVS. NEVS, a Swedish electric vehicle company controlled by Evergrande, acquired Saab in 2012.

  Recently, Evergrande invested US$ 172 million to establish a joint venture with Koenigsegg, in which Guoneng Electric Vehicle Sweden Co., Ltd., a subsidiary of Evergrande, holds 65% and Koenigsegg holds 35%.

  Christian Von Koenigsegg, CEO of Koenigsegg, said: "Koenigsegg is using our unique technology to explore new areas and explore and develop new products. This partnership will create excellent conditions for the development of the Koenigsegg supercar market, and at the same time enable us to enter an undeveloped market together with NEVS. "

  On the same day, Koenigsegg announced that Guoneng Electric Vehicle will set up a joint venture with it to produce cars by using the Saab automobile factory previously acquired by Guoneng Automobile. Guoneng Automobile will invest 150 million euros (US$ 172 million) in Koenigsegg.

  Weilai plans to issue $650 million convertible bonds.

  On January 30th, Weilai issued $650 million in convertible bonds.

  Convertible bonds are a cheaper financing method, because coupon rate is low, and bondholders can choose to convert bonds into company stocks at a set price in the future. This stock mechanism provides investors with fixed income and is expected to profit from the rise of the issuer’s share price.

  Bank of America Merrill Lynch, Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan Chase, Morgan Stanley and UBS are the joint bookkeepers of the transaction.

  Wei Lai said that according to market and other conditions, it is planned to issue convertible bonds due in 2024 with a total amount of 650 million US dollars. The company intends to grant first-time bond buyers a 30-day option to purchase up to an additional $100 million in bonds.

  The proceeds from the sale of convertible bonds are planned to pay for cost-limited call transactions and zero-strike call option transactions, while the remaining funds will continue to be used for research and development of products, services and technologies, production facilities and promotion of supply chain, sales and marketing and other working capital needs.

  As one of Weilai’s shareholders, Tencent Holdings Limited and Gaoyao Capital Management Limited are expected to purchase convertible bonds of up to US$ 30 million and US$ 10 million respectively.

  Weilai issued a statement saying that the convertible bonds issued this time are priority bills. It can be converted into American Depositary Receipts (ADSs) of the company, which will expire on February 1, 2024, and it is stipulated that unless certain events happen in the company, the purchaser shall not repurchase, redeem or convert according to its terms before this date, and the company shall not redeem the notes in advance.

  At the same time, it is stated that under certain conditions of the enterprise, the bill holder can ask the company to buy back all or part of the bill in cash, and the bill holder can convert his bill according to his option from the second business day before receiving the redemption due date.

  After the conversion, the company will deliver ADSs to the converted holder and pay cash instead of interest rate. The interest rate, initial conversion rate and other terms of the bond will be determined at the time of pricing.

  Weimar and Meituan signed cooperation by taxi

  On January 30th, Weimar Automobile and Meituan took a taxi to reach a strategic cooperation. This cooperation has built a perfect new retail system, covering many consumption scenarios including car purchase, car use and car rental.

  In this regard, Meituan said that Meituan taxi and Weimar have already started cooperation in Shanghai. Since January 21st, Meituan taxi users in Shanghai have been able to hit the cooperative Weimar car. This cooperation is the first time that Meituan has taken a taxi to join hands with a car host manufacturer, and the two sides will jointly explore a better user travel experience.

  Since 2018, the travel brand of Weimar Automobile, namely Guest Bank, has gradually begun to lay out travel services including public charging, urban shared car rental, travel shared car rental and online car rental. Through this cooperation, Weimar Automobile introduced its first mass-produced pure electric SUV EX5 to Meituan taxi platform, trying to introduce new retail into the online car consumption scene.

  Meituan taxis open up traffic, big data and product operation capabilities, provide users with connections, and pre-position Weimar cars from low-frequency new retail experience links to users’ high-frequency daily travel scenarios.

  Baiteng announced that he would no longer set up the post of president.

  On January 29th, Baiteng Automobile announced the latest resolution of the board of directors on the adjustment of corporate governance structure.

  The company will set up the positions of chairman and CEO, instead of the position of president. The chairman will be Dr. Carsten Breitfeld and the CEO will be Dr. Dr. Daniel Kirchert.

  As the co-founders of the company, Dr. Bi Fukang and Dr. Daniel Kirchert will work closely together to lead the company’s strategy formulation and achieve this year’s core goal, that is, to achieve the high-quality mass production of the first pure electric SUV Batten M-Byte as planned. The appointment takes effect from now on.

  Under the new corporate governance structure, the chairman’s main responsibilities are to coordinate all shareholders to support the company’s development, preside over the formulation of medium and long-term business development plans and product strategies, and preside over board meetings and shareholders’ meetings; The main responsibility of the CEO is to preside over the daily operation of the company and implement the decisions of the board of directors.

  The price of Tucki G3 increased by 20,000-34,000 yuan.

  According to the official news of Xpeng Motors, the price of Xpeng Motors G3 after subsidy has been adjusted from February 1st, and the unified price after subsidy has been adjusted from 135,800 to 165,800 yuan to 155,800 to 199,800 yuan. The price increase range is 20,000-34,000 yuan.

  Tucki G3 is positioned as a pure electric compact SUV, equipped with a permanent magnet synchronous motor with a total power of 145kW, and uses ternary lithium battery as the driving power supply. According to official information, the 0-50km/h acceleration time of Tucki G3 is 3.7 seconds, the cruising range of constant speed is 550km, and the cruising range of NEDC is 365km.

  At the same time, Xpeng Motors has also made great efforts to lay out infrastructure such as charging stations. By the end of 2018, Xpeng Motors has signed contracts to lay out more than 100 charging infrastructure facilities called "super charging stations" in more than 10 first-and second-tier cities such as Beishangguangshenhang.

This article first appeared on WeChat WeChat official account: auto business review. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: HN666)

The "battery shortage" struck, and the CEO of the car company personally defended the "grab" goods.

CCTV News:In recent years, with the deepening of the concept of green development, the competition around the new energy industry is also intensifying, as the heart of new energy vehicles — — The importance of power battery is self-evident. Just recently, the share price of Contemporary Amperex Technology Co., Limited, a power battery company, has been rising continuously, with a total market value exceeding 1.3 trillion yuan in one fell swoop. Behind the enthusiastic performance of the capital market, the problem of "battery shortage" in the new energy automobile industry is highlighted.

Not long ago, the media reported that He Xiaopeng, CEO of Xpeng Motors, personally stayed in Contemporary Amperex Technology Co., Limited for a week in order to get the battery from Contemporary Amperex Technology Co., Limited. Zeng Yuqun, the chairman of Contemporary Amperex Technology Co., Limited, said at the recent shareholders’ meeting that he couldn’t stand the recent urging of customers. Behind this, a "battery shortage" is quietly coming.

Demand exceeds supply, and major power battery manufacturers are operating at full capacity.

In order to meet the needs of car companies, major power battery companies have also started their horsepower. Ganfeng Lithium Industry is a lithium battery manufacturer in Xinyu City, Jiangxi Province, supplying many new energy vehicles such as Tesla Model3 and BYD Han.

Huang Jingping, Director of Quality Department of Yifeng Lithium Battery Factory:Since the beginning of the year, we have basically not stopped production. In a month, we are basically producing at full capacity for 28 days.

Ensure that battery supply car companies are "holding their thighs"

Faced with the shortage of batteries, car companies dare not neglect, and hold the "thighs" of power battery manufacturers in advance. In early June this year, Great Wall Motor signed a ten-year strategic cooperation framework agreement with Contemporary Amperex Technology Co., Limited for power batteries.

Head of Great Wall Motor Investor Hotline:The shortage of battery supply is a common problem facing the industry at present, and we should also make the layout in advance. The main thing is to ensure a battery supply from Contemporary Amperex Technology Co., Limited to the Great Wall.

Tesla CEO Musk has repeatedly expressed his concern about the shortage of battery supply, bluntly saying how much the supplier gives and how much Tesla will buy.

Elon &bull, CEO of Tesla; Musk:The supply of power batteries is more or less, which restricts the development of new energy automobile industry at present. Tesla has made it clear to major battery suppliers that we will do our best to purchase the batteries produced by Contemporary Amperex Technology Co., Limited, Panasonic and LG Chem.

On the evening of June 28th, Contemporary Amperex Technology Co., Limited announced that the company had signed an agreement with Tesla to supply lithium-ion power battery products to Tesla in the next four years.

Zhang Xiang, a researcher at north china university of technology Automotive Industry Innovation Research Center:The phenomenon of battery shortage has always existed in the industry. Car companies such as Volkswagen and Audi have also been forced to suspend the production of some models because of lack of batteries. For the development of global new energy automobile industry, the problem of battery supply is like a "sword of Damocles" hanging over the head.

SNEResearch, a global emerging energy market research organization, predicts that by 2023, the global demand for power batteries for electric vehicles will reach 406 GWH, while the supply of power batteries is expected to be 335 GWH, with a gap of about 18%. By 2025, this gap will expand to about 40%.

Geely Automobile’s net profit will shrink by 30% in 2020, and its net cash flow from operating activities will plummet by 87%.

On March 23rd, Geely Automobile Holdings Limited released its 2020 financial report. Although some sectors performed brilliantly, Geely Automobile’s revenue and net profit declined in 2020 compared with 2019, which the company attributed to the COVID-19 epidemic.

In 2020, Geely Automobile achieved revenue of 92.1 billion RMB, down 5.4% year-on-year. Net profit was 5.57 billion yuan, down 32% year-on-year, compared with 8.26 billion yuan in the same period last year. The profit attributable to shareholders was RMB 5.53 billion, and the ending cash balance was RMB 19 billion.

After the results were announced, the market reacted strongly. In the afternoon, Hong Kong stock Geely Automobile plunged in a straight line, with a drop of over 7%.

In 2020, the cumulative sales volume of Geely Automobile exceeded 1.32 million, ranking first in the sales volume of China brand passenger cars for four consecutive years. However, this figure is 3% lower than that in 2019.

Among them, the annual cumulative sales volume of high-end brand Lexus reached 175,000 units, up about 37% year-on-year.

In terms of profit structure, its joint venture company contributed 880 million profits (including 580 million yuan from Jizhi Financial Company and 260 million from Link), accounting for about 15.6% of the net profit; Royalty income is 570 million yuan, accounting for about 10.2% of net profit.

In 2020, Geely Automobile accelerated the payment to its suppliers to alleviate the impact of production interruption caused by the epidemic, which also led to a significant decrease in the net cash inflow from its operating activities.By the end of 2020, the net cash flow from operating activities of Geely Automobile decreased by 87% year-on-year to 1.6 billion yuan.

In order to revive its financial resources, in May 2020, Geely raised HK$ 6.48 billion by placing 600 million new shares to institutional investors.

With the help of the proceeds from the placement, the total cash level of Geely Automobile (bank balance and cash+pledged bank deposits) will remain at about 19 billion yuan at the end of 2020.

In the second half of the year, the negative impact of the COVID-19 epidemic on Geely Automobile decreased.

In contrast to the bleak sales in the first half of 2020, in the second half of 2020, Geely Automobile’s sales increased by 49%, revenue increased by 50% and net profit increased by 40%.

In overseas markets, despite the restrictions of the COVID-19 epidemic, Geely Automobile’s "sea layout" is still accelerating.

In 2020, Geely Automobile sold nearly 273,000 overseas vehicles, up 25% year-on-year, covering nearly 30 countries. Among them, Link’s European offline experience store opened; In the Southeast Asian market, the annual sales volume of Proton Automobile under Geely reached 109,000 vehicles, and the export increased by 49.8%.

In terms of research and development, Geely Automobile has invested 4.8 billion yuan in 2020.In 2021, Geely’s R&D investment will continue to increase to cope with the wave of smart electric vehicles.

In 2020, in order to optimize the product structure, under the poor environment, Geely Automobile successively launched new models such as ICON, Haoyue, Xingrui, LECK 05 and LECK 06.

However, since mid-2019, the higher discounts and concessions offered by Geely to its dealers offset the positive impact brought by the continuous improvement of its product portfolio, making the average ex-factory sales price of Geely in 2020 similar to that of the same period last year.

If the high-end brand Lexus sold by its 50% equity joint venture company is taken into account, the average ex-factory sales price of Geely Automobile increased slightly year-on-year.

This also shows that the current profit pressure of new car sales in the automobile industry is great, and enterprises should pay more attention to after-sales service and other value-added businesses.

In order to continue to increase the market share, in 2021, Geely Automobile set the sales target at 1.53 million vehicles, up 16% year-on-year.

In order to step into the era of "4.0 comprehensive architecture system" faster, Geely Automobile announced that it had entered into a framework agreement with Geely Holding and established a joint venture company.

On March 23rd, Krypton Company was established, and it is planned that Geely Automobile and Geely Holding will jointly contribute 2 billion yuan. Among them, Geely Automobile holds 51% and Geely Holding Group holds 49%.

Li Shufu became the chairman of the company, and An Conghui became the CEO of the company.

Extreme Krypton Company will increase its R&D investment in the field of new four modernizations, and build the full-stack self-research capability of intelligent software and hardware. It will integrate various assets and technologies, including but not limited to electric vehicle technology, the right to use the vast intelligent evolutionary experience architecture (SEA), brand authorization, three power technologies, supply chain system construction and user ecological construction.

The joint venture company will become a subsidiary of Geely Automobile, and its financial performance will be consolidated with Geely Automobile.

As early as last September, the Shanghai Stock Exchange disclosed that Geely Automobile had an IPO meeting in science and technology innovation board. However, Geely has made no substantial progress in the process of officially landing in science and technology innovation board.

China’s stock market regulator questioned whether the company was high-tech enough, Lianhe Zaobao quoted people familiar with the matter as saying.

In this regard, Yang Xueliang, vice president of Geely Holding, said that there is no further information to provide. According to the information disclosure standard of the listing process, everything is subject to the approval of the regulatory authorities.

Risk warning and exemption clause
The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  Nowadays, the price of new energy vehicles is the same as that of fuel vehicles, and it is inevitable that new energy will grab the share of fuel vehicles. Take the medium-sized and large SUV with a budget of 300,000-400,000 yuan. Do you want to increase the program, or the pure fuel version of Ford? Both cars have a body exceeding 5 meters, and the whole department has a 6-seat design. Explorers have 6 seats and 7 seats to choose from. The guide prices of M7 and 2023 explorers are 319,800-379,800 yuan and 309,800-379,800 yuan respectively.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  Space: The third row of explorers is slightly more spacious than the M7.

  In terms of sales volume, there were 1,100 vehicles sold in the market in July, while in August, the total sales volume of the entire customer M5 and M7 reached 10,045 vehicles, and the effective orders of the customer M7 so far exceeded 50,000 vehicles. Looking at the explorers, in the first eight months of this year, the total sales volume was 8964 vehicles, and the average monthly sales volume exceeded 1000 vehicles. From the current point of view, the monthly sales of the M7 and the Explorer are similar, but what about the future? The market will give the answer!

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  From the product itself, both the Explorer and the Quest M7 are medium and large SUVs with similar body sizes, but the Explorer is 43 mm longer than the Quest M7, and the Explorer with a wheelbase of 3,025 mm is longer than the Quest M7 with a wheelbase of 2,820 mm. The longer wheelbase gives the Explorer a slightly more spacious third row space than the Quest M7. Compared with the size, the length, width, height and wheelbase of the explorer’s body are indeed above the boundary M7.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?
300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  Performance: The rear drive explorer accelerates faster and the four-wheel drive interface M7 is stronger.

  From the performance point of view, the zero-acceleration of Explorer’s rear-wheel drive and Wenjie’s M7 rear-wheel drive is 7.6 seconds and 7.8 seconds respectively, and only the lowest equipped models of the two cars are rear-wheel drive designs, and the prices are 309,800 yuan and 319,800 yuan respectively. In terms of four-wheel drive models, the four-wheel drive acceleration of Explorer and Quest M7 is 7.8 seconds and 4.8 seconds respectively, and the guide prices are 329,800-379,800 yuan and 339,800-379,800 yuan respectively, and the prices are close.

  Explorers are all equipped with a 2.3T turbocharged engine and a matched 10AT transmission, with an output of 276 HP and 425 N.. Rice, just add 92# gasoline. The 1.5T four-cylinder engine on the M7 is only used for power generation and does not directly drive the vehicle, but 95# gasoline needs to be added. The M7 rear drive is equipped with 200 kW and 360 N.. Rice motor; Like the rear motor of the four-wheel drive model, the power of the front motor is 130 kW and 300 N. Rice.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  M7 plus 95# gasoline, but the fuel consumption is lower than that of Explorer, and the front suspension of Explorer is better.

  Explorers refuel for a few minutes, but the battery life of M7 rear drive and four-wheel drive pure electric WLTC is 150 km and 135 km, and it takes 30 minutes for slow charging and 5 hours for fast charging. People who buy extended-range cars generally don’t want to wait for a slow charge, unless they have a private charge at home, which is mainly to refuel and generate electricity. The fuel consumption of M7′ s rear drive and four-wheel drive is 6.85L and 7.45L respectively, while the combined fuel consumption of Explorer’s rear drive and four-wheel drive is 9.07L and 10.08L, and the actual fuel consumption may be slightly higher than this fuel consumption.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  In terms of energy consumption, at the same price, even with refueling, the fuel consumption of the boundary M7 is definitely lower than that of the explorer, and the use cost of the boundary M7 will be lower than that of the explorer. If you drive for a short distance and charge conveniently, the use cost under charging is lower. Looking at the driving quality, Explorer’s front suspension is a double-ball-joint spring strut suspension, while Wenjie M7 is an ordinary McPherson independent suspension, and both rear suspensions are multi-link independent suspensions.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  The key point is the difference of the front suspension. As the best family car controlled by BMW, BMW 3 Series also adopts the double-ball joint spring shock absorption strut suspension, which makes the control more accurate and flexible. However, there is a 40-degree ternary lithium battery on the chassis of the car body, which makes the weight of the chassis heavier. After the center of gravity is lowered, the driving quality of the car body will not be weak.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  In terms of configuration, the asking M7 is more abundant than the explorer, but it is not much at similar prices. Take the entry-level rear-drive model as an example, the asking M7 is 10,000 yuan more expensive, which also includes door-opening warning, 360 panoramic image, full-speed adaptive cruise, automatic parking, HUD head-up display, wireless charging function of front-row mobile phones, heating, ventilation and massage functions of the first and second rows of seats, and 12 audio and negative ion generators. However, regarding the central control screen, the explorer’s 27-inch screen is larger than the 15.6-inch screen of the world M7, and both the explorer and the world M7 have L2-level driving assistance capabilities.

300,000-400,000 yuan to buy medium and large SUVs, extended range and fuel, who do you choose?

  Write it at the end

  The budget of 300,000-400,000 yuan is to buy medium and large SUVs, and the explorers provide 6 and 7 seats to choose from, while only 6 seats are available to ask for the M7. At similar prices, the configuration of the M7 is slightly richer than that of the explorers, while the M7 is exempt from purchase tax, and thanks to Huawei’s technical blessing, its popularity is higher than that of the explorers. Judging from the use cost, the fuel consumption cost of the M7 is definitely lower, and both cars can be poetic and far away. The short-distance M7 can also reduce fuel consumption by pure electric driving. Although the space of the boundary M7 is slightly smaller than that of the explorer and the central control panel is not as large as that of the explorer, at a similar price, many people may choose the boundary M7 for the sake of green cards and lower fuel consumption.

Is BYD Han a C-class car?


Byd Han is a C-class car with excellent performance and design. As a C-class car, BYD Han offers both pure electric and plug-in hybrid versions.

BYD Hanchun Electric Edition: All models of Han EV adopt blade batteries. The ultra-long battery life model with rough test drive has a battery pack of 76.9kWh, which can achieve a battery life of 605km. In addition, the fast charging time of all models is 0.42 hours. The measured rough surface is about 530 kilometers, and it is no problem at all. In the fast charging mode, it takes about 25 minutes from 30% to 80%.

BYD Chinese plug-in hybrid version: The plug-in hybrid version uses a 2.0-liter turbocharged engine with a maximum power of 141kw and a maximum torque of 320 Nm. This engine is equipped with in-cylinder direct injection technology and uses aluminum alloy cylinder head and cylinder block. Using aluminum alloy cylinder head can reduce the weight of the engine, which can improve the maneuverability and fuel economy of the car.

Yu Chengdong said that the M7 hanged a million-level class, and He Xiaopeng wanted to throw shoes.

May 28th, the first day of Shenzhen Auto Show.

In the afternoon, at the "Pioneer Dialogue on Future Automobile Innovation and Integration" officially held by the auto show, there was probably the most intriguing scene of this auto show:

If it is in committee of 100, Lao Yu said, it is estimated that there will be a lot of shoes thrown up below; Just now, Lao Yu said so, and I kind of want to throw a shoe up.」。

This passage comes from He Xiaopeng, and "Lao Yu" is Yu Chengdong.


When He Xiaopeng said that he wanted to throw Yu Chengdong shoes, he meant that Yu Chengdong had repeatedly "set up the flag" during his speech, or made very exciting speeches by diss traditional car companies and suppliers, such as ".The M7 will completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.」。

In fact, He Xiaopeng’s speech this afternoon was not peaceful. It was also a roar of gunfire, and traditional car companies, new cars and autonomous driving technology companies were all within his firepower.

Look at the car at the auto show, but the auto show is not just about cars. Today, let’s take a look at how the two giants in the field of smart cars portray the general trend of competition in the new automobile era in words.

This is the core evaluation given by Yu Chengdong to the M7, which will debut in June and be delivered in July.

He said that the goal of the M5 project is to benchmark millions of luxury cars, and when it comes to M7, it will naturally become ".Beyond the million-class luxury car」。

Are there any specific competitors? Yes,Toyota Erffa, Lexus LM.

These two models almost dominate the market of luxury MPVs above one million. It can be said that AITO is very confident-but wait, these two models seem to be MPVs?

Yu Chengdong explained that M7, as an SUV, will surpass all luxury SUVs in the million-class and luxury MPV. Moreover, the M7 will not be positioned as a large SUV.Its appearance is very compact, and its interior space is very large. It is a six-seat SUV and very comfortable.」。

How comfortable is it? His exact words were ".We have many new functions, which are the first in the world for leaders and bosses to rest comfortably, even surpassing all luxury SUVs and MPVs.

In addition, Yu Chengdong also officially announced the launch date of the M5 pure electric version: September, "trying to let everyone drive this car during the National Day".

In addition to preheating M7 and promoting M5, Yu Chengdong also talked about many stories related to the world, and the smart car industry.

First of all, he said that his M5 had been in Shenzhen for so long that he "didn’t refuel once" because both the company and the home can recharge. However, he came back from his hometown for more than 1,400 kilometers during the Chinese New Year. He said that the M5 ran farther than all pure trams, "because I can refuel".

Mentioned, Yu Chengdong stressed that "eating alone" is definitely not the idea of entering the automobile industry. "If it were this idea, we would not have been killed by the United States, and we would have been ruined by others. When making chips, I believed in the global division of labor too much, but there is no regret medicine to sell in the world. "

Secondly, when talking about HUAWEI Inside and Zhixuan, Yu Chengdong said that these two cars were not "made".

Bound M5


However, compared with HI, Zhixuan belongs to deeper cooperation. From the aspects of exterior design, interior design, intelligent cockpit, electric drive system and even sales, Zhixuan partners can cooperate with them.

When talking about "cooperation", Yu Chengdong mentioned that he once drove a car made by his partner. After driving,"Ten thousand alpacas are running in my heart, and I want to swear. It’s a trick design."So which partner will be here?

Finally, regarding smart cars, Yu Chengdong believes that most traditional car companies will eventually die like mobile phones, and a number of new car companies will rise, even though many people can’t imagine this day at all.



Just like who would have thought that Nokia, whose revenue and profit were equivalent to the sum of the last few, would disappear quickly.

As for the reason of driving the wave, Yu Chengdong mentioned a point: At present, the R&D expenses of new car companies (and) are not big, but the software is an important part of the R&D expenses.

There are 10,000 ways to interpret the shoe that He Xiaopeng wanted to throw to Yu Chengdong, but what remains unchanged is that he did say this sentence, and the content of this sentence is indeed "I want to throw shoes to Yu Chengdong".


By the way, He Xiaopeng was throwing shoes almost all the time.

For example, throw it to autopilot technology companies.

He Xiaopeng said that he always believed that L2 to L4 was a gradual process. He made an analogy:"Today, many L4 companies can shoot it in a video, which looks cool. In the second year, you will find that it is still the same, and it will be the same in another year. 」

He believes that a major prerequisite for realizing autonomous driving should actually be "full scene."

On the way to realize the whole scene, it is equivalent to completing the gradual progress from L2 to L4:"Can you open a few roads in the city? Can it be opened in the whole city? Can we open it in the suburbs? Can you cross this city and China to open overseas? 」

In addition to no geographical restrictions, He Xiaopeng also firmly stated that true autonomous driving should have no environmental restrictions. look like"Without GPS, no signal, you can drive in glaciers and snow, and you must drive in the whole area before you can drive automatically.".



Apart from the level of autonomous driving, He Xiaopeng feels that many autonomous driving companies ignore safety.

He said that the car safety factor was designed according to the occurrence of a serious accident in the fifth hour of 10, and then he calmly "killed people": "If you have driven a car, you will know that the fifth power of 10 is not enough at all, because the drivers are uncontrollable and the roads are changing every day. 」

Or, for example, throw it into a pit that you have stepped on in the past.

He Xiaopeng mentioned that he was "cheated" by public opinion at that time: when Tucki was just founded, many people said, "When will you achieve 100,000 vehicles in Tucki?".

He said that at that time, he thought that after accumulating 100,000 vehicles, it proved that this car company already had a good scale and ability. But it was only after he really achieved it that he discovered that 100,000 vehicles were only one of the small milestones, "just one pass".


Finally, mention a number: 30 billion.

He Xiaopeng said that when he said that he wanted to build a car and sell it, he needed at least 20 billion yuan. Now, Tucki has started to go to sea, and he said that going to sea needs at least an extra 30 billion yuan.

In other words, Xpeng Motors needs 50 billion yuan to realize He Xiaopeng’s dream of internationalization.

Do you think it’s much?

In the past decades or twenty years, the atmosphere in the automobile industry was not like this.

Many people have seen the video of BMW spoofing dieter zetsche’s retirement. After returning home in an S-class, dieter zetsche excitedly drove a BMW out of the street-this is already the most intense "diss" in the traditional automobile industry, not even a diss.

Comparing the level of advertising copy is that the way of "arguing" in the automobile industry in the past is completely different from the way of "losing shoes" at every turn.

Why? Because the order is not stable, because the table is being shuffled, it is not known which player will be eliminated, and there is no dealer like Toyota Volkswagen BBA. And because the new era of automobiles is socialized and labeled,

So be sure to talk about the topic, be sure to be hot, and be sure to compare others; So we must fight, not lose, let alone lose.

Debate among Confucianism, in a sense, also represents a hundred schools of thought contend.

Author: Yu Fei, source:Electric planet News (ID:glxsl2017), the original title: "Yu Chengdong said that the M7 hanged a million, and He Xiaopeng wanted to throw shoes."

Risk warning and exemption clause
The market is risky and investment needs to be cautious. This paper does not constitute personal investment advice, nor does it take into account the special investment objectives, financial situation or needs of individual users. Users should consider whether any opinions, viewpoints or conclusions in this article are in line with their specific situation. Invest accordingly at your own risk.

Mass production in 2024! Is the money ready? Xiaomi automobile obtained production qualification.

Xiaomi has always been a cost-effective existence in the mobile phone industry. Although it is gradually developing in the high-end direction, the famous sentence that Lei Jun said that the diaosi won the world has become an inherent impression of Xiaomi. Lei Jun’s unspeakably swearing attribute is quite in line with the style of the leaders of new forces automobile enterprises.

According to the report of Reuters, Xiaomi has obtained the production qualification of new energy vehicles. Lu Weibing, president of Xiaomi Group, also said in May this year that Xiaomi Automobile will be officially listed in the first half of 2024.

According to informed sources, the National Development and Reform Commission approved Xiaomi Company to produce electric vehicles earlier this month. It is reported that Xiaomi Automobile is the fourth enterprise approved by the National Development and Reform Commission since 2017.

As early as August 19th, Lei Jun posted six pictures on social platforms. In one picture, it can be clearly seen that Lu Weibing, president of Xiaomi Group, and others are holding banners that read "Fight for Xiaomi Automobile". The IP address where Lei Jun posted this message is shown as Xinjiang, so many netizens also speculated that this is the first model of Xiaomi to be tested in Xinjiang.

As netizens guessed, a few days ago, the spy photos of Xiaomi’s road test in Xinjiang were exposed on the Internet. Although the current model is still closely disguised, it can be seen from the shape of the slip back, the front lip, and the style of the inner lamp group of the headlight that many details of the previously exposed design renderings have been continued.

In the past, there have been many news about Xiaomi making cars. As early as July 5, Changchun FAW Fuwei Auto Parts Co., Ltd. once said on the interactive platform that the company is actively communicating with Xiaomi Automobile, and many companies have entered the purchasing group of Xiaomi Automobile., as ofOn July 4th, the quotation for the first model of Xiaomi was completed.

At the same time, on July 6, Yachuang Electronics said on the interactive platform that it also indirectly carried out business cooperation with Xiaomi Automobile, which is now in a small batch stage. Later, it was reported that Xiaomi Automobile began to screen the delivery center. Xiaomi Automobile requested that the candidate venue "can provide at least 120 parking spaces" and the construction area "cannot be less than 3,000 square meters".

In mid-July, a group of battery pack information carried by the first model of Xiaomi automobile was exposed on the Internet. The exposure picture shows that the rated voltage of the battery pack is 726.7V, the rated capacity is 139Ah, the battery pack capacity is 101kWh, and the weight is 642kg. It can be inferred that the first model of Xiaomi automobile is likely to support 800V high-voltage fast charging. Although Lei Jun made no mention of the progress of Xiaomi Automobile in his annual personal speech, it can be expected that Xiaomi Automobile is indeed getting closer and closer to us.

N Comments: It is an ironclad fact that Xiaomi builds a car, but I don’t know if the future Xiaomi car can be like its mobile phone, but the flagship configuration only sells cabbage prices. If Xiaomi can do it, it is really another company besides Tesla that can knock down the price of new energy vehicles. But building a car is not building a mobile phone, which I deeply doubt. After all, even if it is ergonomics, it takes a long time to adjust the new power cars in the market now, and there are still many things that are not done well. But in any case, the cross-border car-making of mobile phones, Xiaomi, can go faster than Apple!

"Spy Warfare, Deep Sea Sting" —— A good work with inside and outside.

  There was a time when the film and television circle commented that only middle-aged women and aunts were left watching TV dramas. This may not be wrong, because the themes of TV dramas at that stage were mostly mothers-in-law and parents, including court dramas. Therefore, it is normal that the types of TV dramas are narrow and the audience is naturally limited. Recently, the TV series "The Scare of the Deep Sea" is being broadcast. After watching several episodes that have been broadcast, I found that the previous conclusions may be outdated.

  Judging from what has been broadcast, I think the audience of this play may be wider. Young people chase stars, middle-aged people chase plots, and old people chase history, and they can all get their places.

  Story is the bone of film and television drama, and the character setting of the protagonist determines the direction of the story structure. The protagonist’s character setting in "Spy Wars: Deep Sea Stings" is quite interesting. The protagonist Chen Shan’s real identity is "touting" in Shanghai. Because he looks like Xiao Zhengguo, a special agent of the Kuomintang military system, he was forced to impersonate a special agent and enter the military system in Chongqing under the deadly threat of Japanese agents. However, Chen Shan never forgot that he was from China. In order to rescue my sister kidnapped by Japanese agents, I had to deal with Japanese agents. Chen Shan finally got in touch with the Communist Party of China (CPC) in Chongqing, under the influence of the national justice and the love and hatred between home and country. Therefore, Chen Shan has four identities in the play: natural Chen Shan, Japanese spy, Kuomintang military intelligence personnel, and underground workers of the Chinese Communist Party.

  This kind of character setting makes the story clues intertwined and the plot complicated, which increases the difficulty of scriptwriting. For example, Chen Shan, a character, had to complete the task assigned by the Japanese spy department in order to save his sister from Japanese spies, but he didn’t want to hurt his country and people. Chen Shan’s every action, in the words of Zhang Li, the heroine in the film, is like gambling. Keep the audience in the plot: what to do next? Zhang Li, as a member of the Chinese Communist Party who entered the military system, found Chen Shan strange and had doubts about Chen Shan. Even if Chen Shan helped her out of danger, she remained vigilant about Chen Shan’s true identity and true purpose. It is not Zhang Li’s choice to expose Chen Shan. It is a severe test for Zhang Li how to borrow Chen Shan and finally turn it into the Communist Party of China (CPC)’s overall anti-Japanese service while ensuring his own safety. As for Zhou Haichao, Xiao Zhengguo’s former colleague in the military system, there are also many clues in the play. Zhou Haichao has personal selfishness and ambition to make a fortune, and Xiao Zhengguo is his biggest obstacle. Coupled with Zhou Haichao’s own fatal weakness, when the fake Xiao Zhengguo returned to the military system, Zhou Haichao naturally regarded Chen Shan’s fake Xiao Zhengguo as the main object of prevention and suspicion

  In several episodes that have been broadcast, the writers and directors have explained the plots and clues in an orderly and calm way, without feeling messy, vague and blunt. The actor’s performance is also in place. Although the play uses voiceover, which is rare in film and television dramas, in order to express the special field of intelligence front, voiceover can play the role of making the finishing point and connecting the preceding with the following, and can also make the plot more clear and concise. At this point, the audience has reason to expect the fate of the characters in the play and the subsequent plot development.

  "Spy Warnings in the Deep Sea" is also one of the shows of film and television works for the seventieth anniversary of the founding of New China. However, for a long time, there has been a misunderstanding among some literary and art workers that works that promote the main theme are not effective. It seems that what is popular in the market can only be gag and crooked works. Literature and art should not be slaves of the market, and should not be covered with copper odor. Excellent literary and artistic works, it is best to be successful in thought and art, and to be welcomed in the market. " This truth is not complicated. Only when literary and artistic works are loved by the audience can the audience be educated.

  Judging from the part that has been broadcast, The Deep Sea Sting of Spy Wars has handled this issue well. War of Resistance against Japanese Aggression is a common theme in literary and artistic works. Historically, in order to invade and occupy China in modern times, Japan collected a lot of information about China from before the Sino-Japanese War of 1894-1895. We cannot overestimate the detail, depth and comprehensiveness of Japanese intelligence espionage in China. The wolf ambition of Japanese militarism is also evident from the thoroughness and sufficiency of its espionage work. This historical fact is integrated into the play, which makes the story thrilling, tense and dangerous, and it is often unexpected, ups and downs and reasonable, which can arouse the audience’s expectation.

  War of Resistance against Japanese Aggression is an arduous and complicated historical task for the Communist Party of China (CPC). Resolutely resisting Japan is the first principle. Under this principle, it is also necessary to obtain Japanese intelligence, which highlights the importance of Chen Shan. How to counter Chen Shan requires both courage and skill for the Chinese Communist Party’s intelligence system. In addition, during War of Resistance against Japanese Aggression, the Communist Party of China (CPC) had both cooperation and struggle with the Kuomintang. Therefore, "The Scare of the Deep Sea" can present the complexity of history to today’s audience through a special character and a story in a special environment. It should be said that the starting point is well grasped. The primary value judgment of every choice of the positive characters in the play is patriotism and national interests, which makes the tone and main line of the whole play reliably guaranteed.

  There is another feature of the play that gives me further suspense. The protagonist Chen Shan himself is from Shanghai. The first few episodes of the story took place in Shanghai, and there were many lines in Shanghai dialect and Shanghai accent in the play, which made me a Shanghainese sound very kind. Due to special historical reasons, Shanghai has always been a hot spot on the intelligence front in the modern history of China. All kinds of forces at home and abroad, without exception, regard Shanghai as an important place for obtaining and transferring information. Even during War of Resistance against Japanese Aggression, Shanghai was occupied by the Japanese, and it was no exception. Therefore, although the story is now transferred to Chongqing, the wartime capital of the Kuomintang, it remains to be seen whether the follow-up plot will return to Shanghai.

  Finally, I want to say that no matter what age you are, you should not regret chasing this drama. (Liu Yang)

Investigation on mobile phone surfing of college students: over 40% surf the Internet for more than 5 hours every day.

  China Youth Network, Beijing, October 21st "It’s not that I’m not sleepy. I just want to wait. As for what? I don’t know, I just want to wait. "This passage has become the mantra of many college students. And this "wait", most of them are brushing their mobile phones. So, how long do college students surf the Internet on their mobile phones every day? What are you mainly doing? Are you worried about network security?

  Recently, China Youth Network Campus News Agency conducted a questionnaire survey among 1,220 college students around the country. The results show that more than 40% of students surf the Internet for more than 5 hours every day, and more than 80% of students surf the Internet mainly for social chat. Most students think that surfing the Internet by mobile phone makes mobile payment, information acquisition and social communication more convenient. Nearly 90% of students are worried about network security, and most students expect the network speed of 5G to be faster and more convenient for study and life.

  The picture shows the proportion of college students’ mobile phone surfing time every day. China Youth Network reporter Li Huaxi cartography

  Over 40% of students surf the Internet on their mobile phones for more than 5 hours every day, and over 80% of students mainly chat socially.

  Wu Lin, a student of Sichuan Agricultural University, uses his mobile phone to surf the Internet every day for about 6 hours. "It has become my habit to brush my mobile phone when I wake up every day. Now surfing the Internet is a daily need. I feel that I don’t have much to do except surfing the Internet. I like chatting, watching news and playing games online when I have no classes. I can’t stop playing my mobile phone."

  Like Wu Lin, there are not a few college students who have the habit of surfing the Internet for a long time. According to a survey conducted by a reporter from China Youth Network, 41.56% of college students spend more than five hours on their mobile phones every day. When surfing the Internet, 83.93% of the students mainly chat socially, followed by consulting materials and listening to songs, accounting for 62.46% and 58.61% respectively.

  "I am deeply dependent on the Internet, partly because of my shortcomings in social skills." Joline, a student of Northwest Normal University, told reporters that she is introverted and unwilling to communicate face to face. She can express herself more directly and accurately online. She will keep a diary on the trumpet in Weibo, and what she is embarrassed to say in person can be expressed by WeChat. "Besides, I can also tell my story with strangers through Zhihu."

  The picture shows the proportion of college students’ mobile phone surfing behavior. China Youth Network reporter Li Huaxi cartography

  Mobile Internet access makes mobile payment, information acquisition and social communication more convenient.

  So what convenience does mobile Internet access bring to college students’ daily life? In the survey, China Youth Network reporter found that most of the students interviewed thought that surfing the Internet by mobile phone made mobile payment, information acquisition and social communication more convenient, accounting for 90.25%, 80.49% and 78.52% respectively.

  "Now you don’t have to bring cash when you go shopping. It’s really convenient to pay by QR code." Zhao Tingting, a student at Guilin University of Technology, said that it used to be troublesome to use cash for shopping. Now, with mobile payment, the mobile phone can scan the code to pay, which not only saves a lot of time, but also brings great convenience to life.

  Chen Yixin, a student at Chengdu University of Information Science and Technology, told reporters that after going to college, she often chats with her parents online. "Sometimes I use WeChat videos, and it is very convenient to contact them anytime and anywhere even if I don’t go home." She also said that now she mainly watches news through Weibo and news apps, so she can keep abreast of the latest hot events, which is very fast.

  The picture shows the proportion of convenience brought by mobile internet access to life. China Youth Network reporter Li Huaxi cartography

  Nearly 90% are worried about network security, and most students expect 5G network speed to be faster and study and life more convenient.

  Xie Wenyi is a student of Shandong University of Technology, and he attaches great importance to network security. "I have learned that bank card deposits may be stolen by clicking on the link to help bargain, which makes me very worried about network security." In order to avoid the disclosure of personal information, he will be more cautious when registering his account. He told reporters that many friends around him have fallen into the trap of online fraud, so they must strengthen their prevention.

  The results of this survey show that 88.03% of the respondents are as worried about network security as Xie Wenyi. In addition to network security issues, 5G has also become a hot topic this year. When talking about the expectation of the 5G era, 87.38% of the respondents hope that 5G will make the network speed faster, and secondly, it will make the study and life more convenient and the video quality clearer, accounting for 86.64% and 71.31% respectively.

  Hong Yumin studied in Hope College of Southwest Jiaotong University, and she needed to surf the Internet frequently for professional reasons. When talking about 5G, she said that 5G is a "good medicine" for architectural drawing. It doesn’t take a long time to download the software installation package, which greatly shortens the students’ drawing time. Compared with 4G, 5G is more stable and not easy to get stuck. When drawing, you don’t have to worry about network failure, which can guarantee the smooth birth of the work.

  The picture shows the proportion of college students’ expectations for 5 G. China Youth Network reporter Li Huaxi cartography

  Teachers in colleges and universities suggest that Internet surfing time should be arranged reasonably and network security protection should be done well.

  Yang Mei, an administrative teacher at School of Information Engineering, Sichuan Agricultural University, believes that college students spend more time on the Internet than study time. Although this has become a common phenomenon, students are advised to pay attention to study. "At present, many students will become very anxious when they leave their mobile phones. In fact, students will make good use of the Internet to arrange their free time and pay more attention to WeChat official account and online classes related to their majors or employment, which will be helpful for future postgraduate entrance examinations or job hunting."

  "Don’t easily click on pop-up web pages or unreliable advertising links shared by others, which are likely to contain viruses. When surfing the Internet in Internet cafes outside, don’t connect your USB flash drive, mobile phone and other things containing important personal information to your computer, which is easy to cause network security problems." At the same time, as the class teacher of the students, Yang Mei recommends students with poor self-control to use professional APP for entertainment time management, hoping that students can concentrate on their studies and focus on their studies.

  This semester, Fan Yingjie, a teacher of Marxism College of Chengdu University, asked students to strengthen self-discipline, stay away from the internet at least half a day to one day in class and at ordinary times, and learn to control themselves. She hopes that through these ways, students can understand that instead of constantly paying attention to other people’s lives through mobile phones, it is better to live their own lives and do their own things in a down-to-earth manner.

  Fan Yingjie also mentioned that regarding the issue of network security, the relevant state departments released a lot of warning case materials when promoting network security, hoping that students would learn more about it. "When using mobile phones or computers to surf the Internet, students should not randomly click unfamiliar links to avoid revealing personal information on the Internet, and try their best to do network security protection." (At the request of the interviewee, the names of the students in this article are all pseudonyms.)

  (Reporter Li Huaxi correspondent Yang Qing)

E-commerce problem: please merchants or please users?

Original receiver Tech studio

Wen | Rao Yan

Editor | Brother Cai

To do a good job in e-commerce platform, should we pay more attention to merchants or users?

This is a controversial topic, and it is also a problem that is deeply confused by major e-commerce platforms. It seems that there is no standard answer.

Some people think that e-commerce platforms should pay more attention to merchants, because merchants can directly bring benefits to the platform; Some people think that we should pay attention to users, because users are customers who pay for money, "God" and traffic.

Some people think that both users and merchants should pay attention to it, but as a platform, e-commerce will treat merchants and users differently from a strategic perspective or from a specific implementation level, and it will inevitably focus on it.

For a long time in the past, both Ali and JD.COM, as established e-commerce platforms, and Tik Tok and Aauto Quicker, as emerging live e-commerce platforms, have consistently put businesses at the strategic core.

Compared with pleasing users, these e-commerce platforms pay more attention to pleasing merchants. After all, merchants can bring advertising, commissions and other service fees to the platform, which is also an important part of the existence of e-commerce platforms.

However, in the last two years, this concept has undergone a major change, and e-commerce platforms have begun to pay more attention to users.

In 2023, Ma Yun set the theme of "returning to Taobao, returning to users and returning to the Internet" for Ali’s transformation. One of the three themes is returning to users, emphasizing the importance of users.

In fact, Ali paid more attention to merchants in his early years, and "valuing merchants and neglecting users" was even regarded as Ali’s own gene. But now, while regaining the low-price strategy, Ali emphasizes paying attention to users and interprets e-commerce with his own experience. More attention should be paid to the laws of users.

JD.COM has repeatedly emphasized the importance of users in the process of pushing forward the low-price strategy. On March 29th, Liu Qiangdong, the founder of JD.COM, issued a letter to all employees, announcing that the corporate culture of JD.COM has been upgraded, and the core values of JD.COM have been upgraded to: customer first, innovation, hard work, responsibility, gratitude and honesty. Customer first has been used and put in the first place.

As a rising star of e-commerce, Pinduoduo has emphasized the importance of users since its establishment. Both its simple and direct "10 billion subsidy" and its harsh "only refund" model show the fact that Pinduoduo cares more about users than merchants.

As the latter, Pinduoduo can snatch food from other e-commerce platforms and develop rapidly. Paying attention to users is undoubtedly one of the secrets, which is also the real practice of the idea of "turning capitalism upside down" put forward by the founder of Pinduoduo in his early years.

At the end of last year, Taobao and JD.COM also launched a "refund only" service; At the beginning of this year, Tik Tok e-commerce also launched a fast refund service after delivery, which is aimed at all small shop merchants in the Tik Tok platform; At about the same time, Aauto Quicker e-commerce also upgraded the refund function after merchants agreed to reject it.

At this point, "refund only" has become a standard in the e-commerce industry, which means that the e-commerce platform finally chooses to lean towards consumers in the balance of interests of merchants, brands and users, and the e-commerce platform competes for users again.

In fact, the essence of retail is to provide users with better goods at lower prices and better services. In this sense, the e-commerce platform attaches importance to users, which is not only a transformation, but also a return, or a subversion of traditional production relations.


How do merchants and users view e-commerce platforms?

Consumers and businesses have different views on how e-commerce should be done and what kind of e-commerce the market needs.

Wang Li is a middle-level manager of an Internet giant. In the past years, he has been advocating all kinds of luxury goods. Many salespeople of big brands are his "WeChat friends". The annual shopping expenses range from hundreds of thousands of yuan to hundreds of thousands of yuan.

However, in the last three years, Wang Li’s consumption concept has changed. He is no longer obsessed with big brands, but pays more attention to adaptability. He usually shops through e-commerce platforms. "The quality of fruits that are killed by e-commerce platforms in a limited time is not worse than that of boutique merchants.; Daily necessities can also be purchased on the e-commerce platform. "

"Some daily necessities don’t need to pursue quality too much, as long as they can meet the demand. As for whether it is a brand or not, it is not that important on which platform to buy it." Wang Li told "handset tech (ID: tingtontech)".

Like Wang Li, more and more consumers are no longer loyal to an e-commerce platform, but choose the products they need to buy on different e-commerce platforms. They choose according to their needs, instead of blindly pursuing quality, they pay more attention to cost performance.

So what kind of e-commerce platform are businesses more willing to settle in?

The ultimate pursuit of merchants is to maximize profits. Which e-commerce platform can make merchants realize greater benefits, merchants are willing to cooperate with which platform. However, it is not easy to achieve this goal, which requires the cooperation between merchants and platforms, involving advertising services, commissions, platform policies, platform logistics, and promotional activities.

Liu Ming, the head of the manufacturer of clothing, shoes and hats in Guangzhou, told Earphone Tech that he was more willing to settle in Taobao and Tmall in his early years, because Ali paid more attention to the support and protection of merchants, and the platform brand was well-known and the traffic was large. "But in recent years, the traffic of Taotian was not as good as before, and our income was also affected."

In recent years, Liu Ming has changed his strategy and adopted a multi-platform operation mode. According to the characteristics and differences of various e-commerce platforms, he has promoted different product lines and diversified price systems. At the same time, he has increased cooperation with live broadcast e-commerce companies such as Tik Tok and Aauto Quicker.

Feng Li, a small and medium-sized manufacturer of towels, recently told "Earphone Tech" that "we have cooperated with different e-commerce platforms, and went to stock through Pinduoduo and 1688, and mainly made brands in Tmall."

Feng Li said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is high, the investment is also more. "For example, the cost of Tmall stores is much higher and the operating costs are relatively large."

Feng Li calculated that compared with other e-commerce platforms, the profit rate of towels on Pinduoduo was at least 2 points higher, because of a large number of orders. "We also broadcast live in Aauto Quicker, and the price is also very cheap, and the sales volume is not bad." Feng Li said that the main income for one year now comes from two platforms: Pinduoduo and Aauto Quicker.

For businesses, it will cost more to be a brand. In the current economic situation, large sales volume and low cost are the pursuit of all businesses, and they are also the common requirements of a large number of small and medium-sized businesses for e-commerce platforms.

In recent years, with the return of mass consumption to rationality, the sales of many high-premium brand products have declined. In order to save the market, some high-premium brands have begun to cut prices sharply.

This is also an important reason for the rapid rise of Pinduoduo and Aauto Quicker in the past two years. In a rational consumption channel, excessive pursuit of brand premium won’t work, and high cost-effective goods have a way out. The surge in sales of white-brand goods in the past two years is also this logic.


Should e-commerce please merchants or please consumers?

Should the e-commerce platform pay more attention to merchants or consumers? There seems to be no standard answer, but time and reality give the final answer.

As a veteran e-commerce, Ali paid more attention to merchants in his early years, and "emphasizing merchants and neglecting users" was also regarded as a major feature of Ali. Ali emphasized in his early years that "there should be no difficult business in the world".

In the early days of e-commerce, many merchants didn’t understand e-commerce and wouldn’t sell online. Taobao put forward such a concept in those years, but now the times are different and e-commerce has matured. The platform should not only focus on how merchants sell good goods, but should pay more attention to letting consumers buy good goods.

For a long time in the past, Taobao Tmall’s platform grew bigger and bigger, and its business developed faster and faster, but users did not feel better service.

Sometimes there is a contradiction between users and merchants. When merchants can’t solve users’ problems, the platform customer service either can’t contact or doesn’t solve the problems. The customer service efficiency is very low, and many users have complained about such problems.

In those years, during the annual promotion activities, users finally enjoyed some preferential prices, and the e-commerce platform also vigorously promoted preferential prices. However, what the end users felt was not real cheap, but various words and routines, and the algorithms were also very complicated. In order to enjoy the preferential prices, users had to meet various requirements.

What is even more unacceptable to consumers is that even if users place orders in this way, they finally find that it is not much cheaper. Moreover, the e-commerce platform has been playing in this way for many years until consumers are bored with it.

In 2023, just as Ali’s market value was once surpassed by Pinduoduo, Ali employees left messages on the intranet, bluntly saying that Taotian should "simply buy, simply return, less routines and more benefits", which spoke out the voices of many users and also showed that Ali began to realize the problem.

In fact, Taobao’s early positioning was similar to that of Pinduoduo, and it grew up with low prices and small and medium-sized businesses. Unfortunately, Ali later abandoned many small and medium-sized businesses on his own initiative.

A few years ago, Ali firmly believed that an era of consumption upgrading was coming. Therefore, Taobao constantly upgraded its brand, introduced a large number of brands to settle in, and the annual technical service fee and default bond of the store also increased, causing some small and medium-sized businesses with weak competitiveness to leave Taobao.

This wave even spread to AliExpress, a cross-border e-commerce platform owned by Ali at that time. Around 2016, AliExpress more aggressively promoted brand transformation, requiring merchants to have corporate qualifications and brand authorization, and comprehensively cleaned up individual sellers.

In this way, not only small and medium-sized businesses have left Taotian and AliExpress, but also users have begun to choose other e-commerce platforms. The impact on Ali is that the development of Taotian has slowed down, the traffic has been separated, and the frequency and retention time of users have become less and less.

About ten years ago, AliExpress had almost no China rivals in the cross-border e-commerce field at that time, and it was very convenient for merchants to sell goods. With one click, the product information on Taobao could be transported to AliExpress. However, the departure of small and medium-sized merchants made AliExpress develop slowly after its initial success. In the last two years, the cross-border e-commerce fire broke out, and AliExpress started early but caught up with a late episode.

When Ali realized all this, the Internet had already bid farewell to the high-growth era in the past and entered the moment with the theme of reducing costs and increasing efficiency. At this time, Ali had to face not only Pinduoduo, a rapidly rising opponent, but also the impact brought by live e-commerce on short video platforms, and the original advantages of Taobao and Tmall were weakening.

To this end, Ali launched the largest organizational change since its establishment in 2023, and then made personnel adjustments. Zhang Yong’s position as Chairman of the Board of Directors of the Group was handed over to Cai Chongxin, and the CEO position was taken over by Wu Yongming. The CEO of Taotian Group, the core e-commerce business, was also replaced at the end of last year.

Ma Yun thinks that the situation of Taotian Group is very serious, and asks Ali to return to Taobao, users and the Internet.

If Ali started to return to users after a long walk, then Pinduoduo, as a rising star, decided to put users first from the beginning.

Unlike Ali, who pays more attention to businesses, Pinduoduo cares more about users. Ali emphasizes "no hard business in the world", while Pinduoduo makes users feel that "there is no hard goods in the world".

In fact, low price is a universal demand. No matter the rich or the poor, there is a demand for "what they want" at an "affordable price", and Pinduoduo attracts people who are looking for high cost performance.

People in this group may spend a lot of money on an expensive brand-name watch or spend 9.9 yuan on a towel, and Wang Li is one of them.

When Pinduoduo was founded, data showed that about 90% of China adults had never drunk Starbucks, 1.3 billion people had never been abroad, and 1 billion people had never been on an airplane, and low-and middle-income people still accounted for the vast majority.

What Pinduoduo needs to do is matching, so that the right people can buy the right things in the right scene, which can not only provide the consumers in the sinking market with the right goods, but also provide the consumers in the first-and second-tier cities with the matching goods categories.

This is not a consumption downgrade, but a consumption classification. Pinduoduo’s approach also has its own unique business logic.

The founder of Pinduoduo once wrote an article called "Turn Capitalism upside down", which mentioned that as the ultimate representative of capitalism, the essence of insurance is that the poor spend money to buy a product that "seeks stability in an uncertain future" from the rich, so as to strengthen their ability to resist risks, and eventually wealth will flow from the poor to the rich.

The article puts forward a hypothesis, can the rich buy "insurance" from the poor in reverse, that is, buy a kind of stability, so that wealth can flow from the rich to the poor?

"Everyone’s wishes, their needs and plans at some point in the future are often much clearer than others. Moreover, this kind of everyone’s planning and willingness, as well as the individual’s certainty of a certain behavior, are often valuable to the supplier who meets the demand. It can reduce the uncertainty of organizational production and help achieve more effective allocation of resources and capital. "

Based on this concept, the article believes that if there is a platform that can get enough customers to buy a certain product, integrate the customers’ needs and send an order to the factory, the factory will sell the products to these customers at a price lower than the market price.

Moreover, because this order pays a certainty to the factory, the factory can reduce the risk of market research and forecasting the production direction of the market, and also reduce the inventory cost.

In a sense, this is a new type of relations of production, which was really realized by Pinduoduo later, and became the underlying logic of Pinduoduo.

Perhaps many people once resented Pinduoduo’s "cutting a knife", but they have to admit that Pinduoduo’s "reverse capitalism" has succeeded. In the past two years, while most Internet giants have experienced a trough, Pinduoduo has been growing substantially.

This is not so much a victory of the new e-commerce model as a victory of embracing users in the Internet age.


How does the e-commerce platform please users?

How should the e-commerce platform please users? The first is low price.

The essence of retail is to provide users with better goods at lower prices and better services. Low price is the big killer, and cheap is the last word, which is also the truth confirmed by the development of domestic e-commerce.

Domestic e-commerce has developed for so many years, and the competition has never stopped, and the means of competition are also varied. However, the most powerful means of competition has never changed, and it is still a price war.

On June 1st, 2019, Pinduoduo entered the "618 Promotion" for the first time in an all-round way, and announced that in the form of "10 billion yuan cash subsidy", joint brand merchants would make substantial profits on 10,000 items with the highest popularity in the whole network.

Compared with the subsidies of other e-commerce platforms with complicated algorithms, Pinduoduo’s tens of billions of subsidies are simple and straightforward, either directly subsidizing or directly reducing prices, and there is no need to make a bill or play "full reduction", which also makes Pinduoduo, which was originally dominant in the sinking market, win more shares and uses.

According to the data in the early years, during the period of June 18, 2019, the number of orders in Pinduoduo exceeded 1.08 billion, and GMV increased by over 300% year-on-year. Since then, the subsidy of 10 billion yuan has become a long-term strategy of Pinduoduo and a powerful means to attract users. By this means, Pinduoduo artificially created a price depression and snatched a large number of user orders from Tmall and JD.COM.

In fact, in the early years, Taobao also defeated offline retail by relying on low prices, and began the prosperity of e-commerce; JD.COM also defeated Dangdang, the dominant book e-commerce company at that time, and Suning, the leading retailer of traditional household appliances, through low prices, thus winning a relatively stable market position.

Only later, with the continuous development of Taobao and JD.COM, the advantage of low price was lost. Until 2023, these two platforms began to pay attention to low price again.

In fact, since 2023, almost all e-commerce platforms have launched low prices. Besides Taotian and JD.COM, there are also live e-commerce platforms such as Tik Tok and Aauto Quicker. Like Pinduoduo, e-commerce in Aauto Quicker is also based on the sinking market, and in 2023, it ushered in a rapid growth in performance.

In addition to low prices, another way for e-commerce platforms to please users is to improve service quality and improve user experience. Since 2023, almost all e-commerce platforms have been working hard to improve the user experience.

Ali determined the theme of returning to e-commerce and returning to users, and established the strategy of building a big amoy. Facing the future, Taotian has determined three directions of "innovation and innovation", upgrading new scenes, new ecology and new technologies, among which the first one is user priority.

At the end of 2023, after Ma Yun shouted "Ali will change", Liu Qiangdong also replied to employees’ comments on the company intranet that JD.COM must change, otherwise there is no way out. "I believe we will definitely get out of the trough. Anyone and any company will experience several peaks and valleys to achieve greatness. "

Xu Ran, CEO of JD.COM, also responded that JD.COM has made some progress in price competitiveness, platform ecological construction and supply chain advantages. While the number of merchants has further expanded, the increase in the number of users has also proved the optimization of platform ecological construction.

Xu Ran said, "In the long run, JD.COM will resolutely pursue the ultimate user experience to maintain its core competitive advantage".

When e-commerce platforms begin to pursue low prices and changes, they all begin to emphasize user experience, which also means that e-commerce companies are changing their business philosophy and paying more attention to users’ needs.

Why are a large number of industrial belt enterprises willing to dig deep into the white-brand track? When the business model is based on "maximizing the unit consumption benefit", businesses can provide consumers with the products that best meet their actual needs at the lowest cost and price, and thus survive and develop.

In the future industrial world, whoever controls consumers will control manufacturing. If you can’t directly connect with consumers, you can’t win consumers, and you are doomed to have no longer-term future.

This is the future of retail and the long-term doctrine of e-commerce.

(Wang Li, Liu Ming and Li Feng are all pseudonyms. )

(Image source network intrusion. )


1. "E-commerce volume to" refund only ",how to balance users and businesses? 》, source: Zijin Finance;

2. "The Great Change of E-commerce in 2023", source: "Hui Tan".

(Disclaimer: This article is only for information exchange and does not constitute any investment reference suggestions. )


Original title: "E-commerce problem: please merchants or please users? 》

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