"Qingyu Nian Season 2" ended, Xinli continued to write a national popular IP

Adapted from China Literature Limited’s starting point reading writer’s cat-like novel "Celebration of More Than Years", produced by CCTV, Tencent Video, Yuewen Film and Television, and Xinli TV, produced by Xinli TV, written by Wang Tie, directed by Sun Hao, starring Zhang Ruoyun and Li Qin, and starring Chen Daoming, the legendary ancient costume drama "Celebration of More Than Years" ushered in the finale.

The second season of "Qingyu Nian" continues the story and spiritual core of the first season, telling the story of the protagonist Fan Xian who, in the face of unprecedented pressure and complex situations, relies on his wisdom and courage to overcome the crisis step by step and practice his mother Ye Qingmei’s ideal of personal dreams and social justice. It is the first male-frequency IP adaptation sequel created by the return of the original team in the industry. The producer and producer Xinli Media also control the details in all aspects of script development and filming, and strive to create a series of high-quality works. The plot is not only full of ups and downs of suspense and reversals, but also integrates elements of modern thinking and family feelings, promoting the fine tradition of the Chinese nation to help the weak and the long-standing traditional Chinese culture.

Popular IP continues to be written, breaking multiple viewing records

Since the second season of the TV series "Qingyu Nian" went LIVE on May 16, the audience ratings and popularity have exploded. The drama not only achieved 18 consecutive days of real-time audience rating TOP1 for all channels across the country in CCTV-8, 18 consecutive days of cool cloud national simultaneous audience rating TOP1, 18 consecutive days of Huanwang national real-time live audience rating TOP1, a strong leader in the same period of the market episodes, but also set a record of Tencent video in-app popularity record 34389, pre-broadcast reservations 18.19 million refresh the highest record in Tencent video drama history, the first pre-broadcast popularity in Tencent video history broke 21000 records, the first go LIVE day in Tencent video history entered the popular club episodes, breaking multiple records.

In addition, the second season of "Qingyu Nian" continues to lead the real-time hot list of episodes on Weibo, Douyin, and Douban platforms.

It is worth mentioning that the drama has also been broadcast in Singapore and other overseas regions, and has become the most popular Chinese mainland drama on the Disney streaming platform Disney +, which strongly demonstrates the charm of Chinese stories and Chinese culture on the international stage and plays a benchmark role for the international development of Chinese TV dramas.

A work of ingenuity and quality, the feelings of home and country ignite enthusiasm

In the narrative of "The Second Season of the Year of Celebration", the protagonist Fan Xian, with his unique modern thinking, is committed to the just concept of "the world advances together and the wealth is hidden from the people", and strives to advocate for the right and dignity of ordinary people to enjoy survival. He pursues social fairness and justice, conveys the positive energy that hard work will eventually pay off, and also promotes the traditional virtues of the Chinese nation to help the needy and help others. Fan Xian is the epitome of thousands of ordinary people in the world, showing the spirit of persistent pursuit of dreams and unremitting struggle in human nature, and is a spiritual doppelganger that can be projected by the majority of audiences.

The special adaptation of "Network Sense" is an important part of the popular formula of the second season of Qingyu Nian. The youthful blood and humorous play stalks are intertwined. These rich and diverse elements are cleverly integrated, making the content of the series more rich, vivid and interesting.

The story of "Qing Yu Nian Season 2" is not a simple cool narrative, and the core value behind it has also aroused the audience’s resonance and thinking. Screenwriter Wang Tie’s 5-year dormant adaptation contains the producer Xinli Media’s emphasis on Qing Yu Nian’s IP ingenuity. From ancient times to the present, it is full of profound thinking about reality and the pursuit of idealism, which is also the reason why many audiences have long recognized this work.

The successful quarterly broadcast of male-frequency IP adaptation is expected to usher in strong growth in the future

From the current results, "Qingyu Nian Season 2" has continued the spiritual core of "Qingyu Nian 1" five years ago through the form of seasonal broadcasting, and has also gained the recognition of the audience and the market.

From an industry perspective, the significance of "Qingyu Nian" lies not only in the success of the series, but also in the production of Xinli Media and the creators’ love for the story, through the strategy of high-quality, serialization, and seasonal broadcast, it has broken the previous dilemma of male-frequency IP adaptation, providing more diverse and innovative topics for the series market. After "Qingyu Nian Season 2", it has also been demonstrated that on the basis of respecting the core of the original novel, the original novel of millions of words can be effectively dismantled through seasonal creation, and the value of IP can be amplified through film and television.

After the success of "Qingyu Nian 1", Xinli Media also launched popular IP adaptations such as "Fatty Son-in-law" and "Sword in the Snow" according to different IP characteristics. The two works also broke a number of records on the broadcast platform, and also received market recognition.

At present, with the success of "Qingyu Nian", there are more film and television adaptations of male-frequency IP on the market. It is understood that the follow-up Xinli Media will also continue to cultivate in this track. The follow-up production and development works include "Dafeng Dangmen" and "Fatty Son-in-law Season 2" adapted from China Literature Limited’s Tencent animation IP. The movie "Under Inhumans" adapted from China Literature Limited’s Tencent animation IP will also be released this year.

138,700 on sale! Geely Galaxy L7 listed, hybrid market volume intensified

The daily economic news reports that the mixed market has welcomed another challenger.

On May 31, Geely Galaxy L7 was officially launched. The new car launched a total of 5 models. The official guide price was 138,700~ 173,700 yuan, which was lower than market expectations. And many netizens also called "Zhenxiang" "Hybrid car price has been shot down" "Independent real cow" and so on.

In fact, the "price war" launched by the car market this year has spread to the new car market, which can be seen from the hybrid ace products of the independent Three Musketeers. On May 15, Haval Xiaolong MAX was officially launched, with a total of 3 models, priced at 159,800~ 179,800 yuan; on May 25, BYD’s new Song Pro DM-i Champion Edition was officially launched, and the new car released a total of 4 models, continuing the tradition of "the same price of oil and electricity" and guiding the price 135,800~ 159,800 yuan.

From the above data, it can be seen that Geely Galaxy L7, Haval Xiaolong MAX and BYD Song Pro DM-i Champion Edition have a high degree of overlap in the price range of these two models, which will form a frontal competition.

Picture source: Every reporter, Sun Tongtong, photo

"The recent listing of autonomous hybrid products is not priced high, which is conducive to full competition in the new energy vehicle market. It can also enhance product competitiveness and achieve replacement for oil vehicles. At the same time, it will further reduce the general price of hybrid models." Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said in an interview with the Daily Economic News reporter.

In fact, the above-mentioned models are not just about price, but also compete in various aspects such as new car performance configuration, intelligent technology, and user service.

As the first model of the Galaxy product series, Geely Galaxy L7 is equipped with a "new generation Raytheon Hybrid 8848" power system, with a thermal efficiency of 44.26%, a fuel consumption of 5.23L (NEDC 4.4L) for 100 kilometers of power loss, and a comprehensive cruising range of 1370km under CLTC conditions. In addition, the new car is equipped with a Qualcomm Snapdragon 8155 chip as standard, and the Keyword Spotting speed is only 0.5 seconds. It supports full scene visibility, four-tone zone recognition, and deep continuous dialogue.

It is worth noting that the battery safety is also regarded as a brand life infra by Geely Galaxy. It is understood that Geely Galaxy L7 is equipped with the "Aegis battery safety system" for the first time. Not long ago, the new car completed the vehicle-level safety test at the China Automotive Research and Automotive Safety Technology Center, and passed the vehicle speed 40km/h forward scraping, the vehicle speed 7km/h rear scraping, the vehicle 20km/h negative impact and the vehicle bottom support four vehicle-level battery safety tests.

The Haval Xiaolong MAX, which was listed first, was also highly expected by Great Wall Motors. It is reported that the Haval Xiaolong MAX is the first model equipped with the Great Wall’s new hybrid architecture Hi4 intelligent electric hybrid four-wheel drive system, carrying the important mission of the Haval brand’s transformation to new energy.

Image source: Photo by Fan Wenqing, a reporter

It is worth noting that in the field of new energy vehicles, both Geely Galaxy and Great Wall Haval are trying to catch up with BYD in front. Data show that BYD’s cumulative sales in 2022 exceeded 1.86 million new cars, an increase of more than 150% year-on-year. In the first quarter of this year, BYD’s cumulative sales exceeded 552,000 vehicles, an increase of 92.81% year-on-year, and its share in the domestic new energy vehicle market increased by 13 percentage points.

It is worth mentioning that BYD has taken the lead in the hybrid market. The cumulative sales of hybrid models last year were 946,000, an increase of 246.7% year-on-year. Among them, the Song PLUS DM-i won the championship of the SUV model sales list in 2022 with more than 380,000 sales. The BYD Song PLUS DM-i is already a model released two years ago, and is expected to be released in the middle of this year. Industry experts speculate that the mid-term change will also be like the series of championship models launched by BYD Dynasty Network this year, with multi-faceted upgrades in configuration, but the price will be reduced.

In the context of the launch of a number of new cars, the hybrid market also shows great growth potential. According to the data of the Passenger Federation, from January to April this year, the retail sales of plug-in hybrid models increased by 92.1% year-on-year, and the retail sales of pure electric models increased by 19.9% year-on-year. It is argued that in addition to BYD, Geely and Great Wall, more brands will join the "hybrid war", and this market segment will also be more "involution".

Original title: 138,700 on sale! Geely Galaxy L7 listed, hybrid market volume intensified

Editor: Li Zhoufang

Editor in Charge: Liao Yi

Review: Feng Fei

The United States will regulate smartphone map navigation, and Apple and Google may be affected

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The United States will regulate smartphone map navigation, and Apple and Google may be affected

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The United States will regulate smartphone map navigation, and Apple and Google may be affected

The New York Times reported today that the National Highway Traffic Safety Administration, a division of the U.S. Department of Transportation, will work with the White House to introduce new rules to regulate car navigation systems. Navigators and mapping apps on smartphones are expected to be included in the regulation. It is not yet known how Apple, Google, and some traffic-related apps that report traffic jams and police check speeding areas will comply with the new rules.

Existing U.S. law prohibits talking on the phone or texting while driving, but there are no clear rules for distracted map navigation while driving. The National Highway Traffic Safety Administration would have the power to regulate maps, navigation apps, and make some restrictions, according to reporters who have seen the draft of the new rules.

At present, the news has caused a strong response in the United States. Car companies with built-in navigation systems support the new regulations. But technology companies that develop navigation applications believe they do not need to comply, claiming that the new regulations are unrealistic and difficult to enforce, on the grounds that smartphones are not only used in cars, and not only in navigators.

The U.S. Department of Transportation issued a notice last year asking navigation software to volunteer to operate within two seconds. Although the industry has adhered to the notice, calculations show that if you are traveling at 100 kilometers per hour, a car can travel 50 meters in two seconds. This reaction distance is not safe.

Beware! Blowing the air conditioner causes the body moisture to increase. These methods effectively remove moisture!

Blowing the air conditioner causes increased body moisture

The reason for the heavy moisture in the body is that if it is placed in summer, blowing the air conditioner is also the main reason. When the outdoor temperature rises, people are used to hiding indoors. Although the house is very comfortable, when they go out, they find that it is getting hotter and hotter and it is easy to get headaches. What is the reason?

In summer, the pores of the human body are originally open, and people have to go in and out indoors and outdoors every day. If they suddenly return to the air-conditioned place after sweating under the hot sun, the sudden drop in temperature will make the open pores suddenly close or even clog, and the cold air that invades the body will more easily damage the yang energy of the human body. In addition, in an air-conditioned environment, people stop sweating, which is conducive to detoxification and accumulation of toxins, which are then stored in the body.

How to blow the air conditioner to avoid getting wet?

  • It is important to use the air conditioner fan properly in summer. The temperature of the air conditioner should not be turned on too low, and it should be controlled above 24 degrees Celsius during the day

  • At night, it should be controlled at 28 degrees Celsius and accompanied by dehumidification, especially when sleeping at night, do not directly blow the fan and air conditioner.

  • In addition, the use of air conditioners must pay attention to ventilation, and the air conditioner should be turned off regularly every day, windows should be opened, and ventilation should be carried out to maintain a certain amount of fresh air in the room

  • It is best to clean the air conditioner every two weeks. Then there is a natural wind transition before basking in the sun, or it is not easy for the cold to invade.

  • If you stay in an air-conditioned room for a long time, it is recommended to engage in outdoor activities and drink plenty of boiled water.

  • If there are elderly people or children at home, it is necessary to turn on less air conditioning.

Eat more of these foods to remove moisture in summer

In addition to the above methods to avoid heavy moisture, you can also try a diet to remove moisture, and eat more moisture-removing foods such as millet and red beans.

Red beans

Red beans can replenish blood and dehumidify. From the perspective of traditional Chinese medicine, red beans are flat in nature, sweet and sour in taste; they have the functions of strengthening the spleen and water, clearing away heat and dehumidifying, reducing swelling and detoxifying. Boiling water with red beans can drain moisture from the body well.

oat

Oats can smooth the intestines and laxative, promote the volume of feces, increase water, cooperate with fiber to promote gastrointestinal peristalsis, and play the role of laxative detoxification. It is a good choice to drink steamed oats into juice as a drink. When whipping, you can also add other ingredients, such as apples and grapes, which are nutritious and can promote defecation!

Barley

Barley can promote blood circulation and water metabolism in the body, exert the effect of diuretic and swelling reduction, and help improve edema-type obesity. Barley water is a good detoxification method. After boiling the barley directly with boiling water, add a little sugar to personal taste. It is a natural skin care product for skin whitening.

millet

Millet is gluten-free and will not irritate the intestinal wall. It is a relatively mild fiber that is easy to digest, so it is suitable for consumption with detoxification meals. Millet porridge is very suitable for detoxification, has the effect of clearing away heat and diuretic, is rich in nutrients, and also helps whiten.

Ginger soup

Ginger can fight against air-conditioning diseases. Traditional Chinese medicine believes that ginger has three major effects: sweating and relieving the table, warming the stomach and stopping vomiting, and detoxification. People in an air-conditioned environment often drink some ginger soup, which can effectively prevent and treat air-conditioning diseases. Often in an air-conditioned environment, due to the large temperature difference between indoor and outdoor, it is easy to experience external cold. If you can eat a few slices of ginger or drink a bowl of brown sugar ginger soup in time, it will help to repel the cold and relieve the table, or soak your feet in ginger soup can also receive good curative effects.

The weather is hot, everyone should be careful to pay attention to the moisture when blowing the air conditioner!

If you want to know more about skin care and beauty health care knowledge and information, you can pay attention to three beautiful classroom WeChat official account sanduomeili, consult and exchange Oh.

Huawei’s flagship new Ascend P7 is exposed

[Global Technology Report, reporter, Chen Wei]According to Taiwan’s "United News Network" on May 5, it was revealed that @evleaks recently exposed a number of photos of the Ascend P7. The P7 will continue the Ascend P6 design, but the design of the power button is slightly different. It is expected to be released in Paris, France on May 7.

Ascend P7 will be equipped with Android 4.4 operating system, and equipped with flat interface design. In terms of hardware specifications, P7 will be equipped with a 5-inch 1080P screen, Huawei’s HiSilicon Kirin 910T 1.8GHz quad-core processor, 2GB memory and 16GB storage capacity, and equipped with 13 million pixel camera and 8 million pixel front-facing camera.

Huawei is expected to release the P7 in Paris on May 7, and may also announce the Ascend P7 mini at the same time, which will be equipped with a 4.5-inch, 960 × 540 resolution screen, and equipped with Qualcomm Snapdragon 400 1.2GHz quad-core processor, 1GB memory and 8GB storage capacity, 800 pixel camera and 5 million pixel front-facing camera, battery capacity is 2000mAh, but the operating system is Android 4.3 version.

A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X hybrid version wins the strong joint venture brand hybrid product.

  International Online auto channel News: On December 20th, 10 Xingyue L Raytheon Hi·X hybrid versions set off from the neighboring suburbs of Beijing, spanning several provinces and cities in the north and south, and all successfully arrived in Jiaxing City, Zhejiang Province in the early morning of the next day. The Xingyue L Raytheon hybrid 1300km long battery life challenge was successful. Among them, a Xingyue L Raytheon Hi·X hybrid version driven by Easy Car, the longest cruising range of a tank of oil reaches an astonishing 1426.1km, and the lowest fuel consumption per 100 kilometers is only 3.9L, setting a new record for the lowest fuel consumption of the five flagship SUVs in China.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image001.

Fuel consumption performance of xingyue l Raytheon Hi·X hybrid version

  Long battery life without charging can increase the range of mixing, and the measured average fuel consumption per 100 kilometers is as low as 4.3L

  Under the guidance of "3060" double carbon target, electrification has become the main development direction in the future, and hybrid vehicles without mileage anxiety are favored more and more. As an important part of electrification development, Geely Automobile, which released Raytheon Power, has successfully entered the first echelon, which will break the monopoly position of Japanese in the hybrid market and rewrite the hybrid market structure.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image002.

Xingyue L Raytheon Hi·X Hybrid Edition Endurance Challenge Activity

  On December 20th, more than 10 media test drive groups drove 10 Xingyue L Raytheon Hi·X hybrid versions. After filling up the oil from the gas station in the neighboring suburbs of Beijing, they sealed the fuel tank with disposable stickers and officially set off all the way south in the morning. In the early morning of the 21st, vehicles participating in the challenge arrived one after another. Under the witness of all challengers, the fuel tanks of 10 Xingyue L Raytheon Hi·X hybrid versions were all intact, all successfully crossed the north and south, and the extreme challenge of 1300km long battery life was a complete success.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image003

Fuel tank seal

  According to statistics, this challenge spans many provinces and cities in the north and south, and the whole journey exceeds 1300km. According to the on-board recorder, the average fuel consumption of 10 Xingyue L Raytheon Hi·X hybrid versions participating in the challenge is around 4.3L. Among them, the fuel-electric hybrid version of Xingyue L Raytheon Hi X, which is driven by Easy Car, has the longest cruising range exceeding 1426.1km, and the fuel consumption per 100 kilometers is as low as 3.9L, setting a new record for the longest cruising range and the lowest fuel consumption of the current five-seat hybrid SUV, and verifying that Xingyue L Raytheon Hi X fuel-electric hybrid version is a "long-cruising range-extending hybrid without charging", and it is also an HEV model with the strongest power and the lowest fuel consumption in its class.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image004

Xingyue l Raytheon Hi·X hybrid version of oil and electricity

  The world’s first 3-speed hybrid electric drive transmission DHT Pro+ DHE15 hybrid special engine, the core technology is better than Japanese hybrid.

  This time, the success of Xingyue L Raytheon Hi·X hybrid version in crossing the north-south limit and challenging 1300km comes from the global power technology brand with five platform advantages and six hybrid industry ceiling technologies — — Raytheon Power and a world-class modular intelligent hybrid platform — — Lei Shenzhi is famous for hi X.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image005.

Xingyue l Raytheon Hi·X hybrid version of oil and electricity

  The DHE15 hybrid engine equipped with the hybrid version of Xingyue L Raytheon Hi·X is the world’s first mass-produced supercharged direct injection hybrid engine, which adopts four advanced technologies: high-pressure direct injection, supercharged intercooling, Miller cycle and low-pressure EGR to redefine the highest standard of hybrid engines. The highest thermal efficiency of the engine is 43.32%, and the coverage rate of high thermal efficiency area is close to 50%.

  Matching with it, the world’s first mass-produced 3-speed hybrid electric drive transmission DHT Pro has a number of black technology blessings, redefining the new standard of hybrid transmission in terms of fuel saving, driving control and comfort. As the intelligent energy control center of the whole hybrid system, DHT Pro can realize the powerful functions of pure motor drive, oil-electric hybrid drive, intelligent power generation, intelligent energy distribution and 3-speed speed change and torque increase, and output electricity and fuel with "lossless" high quality, making Xingyue L Raytheon Hi·X oil-electric hybrid version the only hybrid vehicle that can realize full-speed domain parallel connection, with a comprehensive power of 180kW and a comprehensive torque of 540 N m.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image006.

DHE15 hybrid special engine

  In addition, the 3-speed hybrid electric drive transmission DHT Pro can be fully combined with GEEA 2.0, a cross-domain integrated intelligent electronic and electrical architecture, and the hybrid system FOTA upgrade is realized for the first time, with up to 20 intelligent driving modes, making the vehicle smarter and more efficient.

[auto channel Information+Highlights List] A box of oil refreshes the new record of 1426.1km battery life. Xingyue L Raytheon Hi·X oil-electricity hybrid version wins the strong joint venture brand hybrid product _fororder_image007.

Xingyue l Raytheon Hi·X hybrid version of oil and electricity

  At present, the automobile industry is accelerating the transformation to new energy and electrification. Geely Automobile takes the initiative to change, closely combines the transformation to "new four modernizations" with the goal of "double carbon", and unswervingly develops new energy vehicles. As the first heavy-duty vehicle to start the transformation of Geely Automobile in the era of comprehensive electrification and new energy, Xingyue L Raytheon Hi·X hybrid version has achieved comprehensive transcendence in power, fuel consumption and intelligence, breaking the long-term monopoly of Japanese and Japanese fields on the HEV market and refreshing the cognition that "China technology leads the world" again. It is reported that at the end of the challenge, Raytheon hybrid technology conference and Xingyue L Raytheon Hi X hybrid version test drive will be held in Yiwu factory. On December 25th, Xingyue L Raytheon Hi X hybrid version was officially pre-sold, which also made consumers full of expectations for its listing. (Source: Geely Automobile)

Guosen Securities: "Buy" rating for Meituan -W (03690.HK) with target price of HK $125.00 to HK $144.00

  Guosen Securities released an announcement on June 24. Meituan’s 24Q1 performance shows that Meituan has found its own path to more refined subsidies and operations under macro pressure and competitive pressure. The profit side is expected to continue to release well. Maintain the profit forecast, combined with our neutral forecast for Meituan’s operating profit in the hotel and wine business, it is expected to achieve adjusted net profit of 366/491/58.30 billion yuan in 2024-2026, corresponding to the PE value of 19/14/12 x. Maintain the target price of HK $125-144. We are still optimistic about the competitive advantage of the company’s core business and continue to maintain the "better than the big market" rating.

Meet the "Young Marshal" after enduring loneliness for 20 years – Zhu Yanfeng

write an article /Windsor
edit /Zhang Nan
design /Zhao Haoran

In April 2002, on the eve of the strategic partnership between China FAW and Japan’s Toyota Motor, Masashi Asakura, an expert in Toyota’s production investigation department, came to Changchun. His mission was to guide the production management of FAW cars, that is, to teach the world-famous Toyota production method.

Asakura arrived at the conference room after a week of touring the FAW production site, and the Chinese colleagues accompanying him on the tour routinely hoped for his valuable advice. Unexpectedly, the Japanese expert suddenly pulled his face down and said: "I know what each of you wants to say." He turned and wrote on the blackboard: Down with the Japanese devils. Asakura Masayoshi, who had no smile on his face, said: "I want you to beat me, but you have to beat me first. You can’t beat me. Sorry, just follow me honestly."

Hearing Masashi Asakura’s arrogant words, many of the second-level managers of FAW were deeply angry, but everyone quickly calmed down, just as one of the parties said to Jia Ke later, "You are unarmed, what can you use to defeat him?"

I’m afraid it was against this background that Zhu Yanfeng, then the general manager of FAW, told Jia Ke, a financial journalist at the time, in an interview in 2002 that was later amplified by CCTV and became famous and repeatedly criticized in the industry – "Cars, we have to endure loneliness for 20 years". He said that the car is an honest product, there is no excitement or romance, and the basic work is done well, so that we can compete with the world’s strong players.

People like to listen to stories that go all the way and auspicious words that are achieved overnight, but the reality is that when this is said, the market share of Chinese car brands is only around 25%. There is a gulf that cannot be ignored between Chinese cars and developed countries, and everything is just starting. Zhu Yanfeng’s "can endure loneliness for 20 years" is not passive and inactive. It obviously contains two meanings. The first meaning is not to be self-aggrandizing and impulsive; the second layer means to be realistic and work hard.

Now 20 years have passed. In the past 20 years, Chinese cars have risen all the way to become the world’s largest market. In the process, the machines that once changed the world are being changed, and the four modernizations of cars are gradually becoming a new track of climate, intelligence and electrification. Sparks are flying between traditional cars and new cars. In the once-in-a-century revolution, Chinese cars have ushered in a once-in-a-millennium opportunity.

In the first half of 2022, Chinese brands accounted for 47.2% of the total passenger car sales, which is about to reach the milestone of more than half. The new energy market has shown the hope of leading the world for Chinese cars at an unprecedented speed. In June, the market share of new energy vehicles reached 23.8%. In the first half of 2022, China’s new energy passenger vehicles accounted for 59% of the world’s new energy.

The lonely Chinese cars have finally begun to catch up, and the blooming moment is just around the corner. Zhu Yanfeng’s 20-year contract with Chinese cars has arrived as scheduled.

In early July 2022, as the principal of Xuanyuan School, Dr. Jia Ke led the students of Julang Phase 2 into the Landmap Technology of Dongfeng Motor Group company, and listened to the chairperson of Dongfeng Company, Zhu Yanfeng, talk about the Dongfeng change with Landmap as an example, and as an automobile veteran, his judgment and observation of trends.

Zhu Yanfeng is a legendary figure in the automotive industry. At the age of 38, he took the helm of FAW Group, the "eldest son of the Republic", becoming the youngest leader in FAW’s history. Under his leadership, FAW Group emerged from the darkness and became the first "million" car company in China. Due to his excellent business ability, Zhu Yanfeng is also known as "Young Marshal" in the industry.

He has experienced the era of Chinese cars catching up from traditional cars to the era of smart electric new cars catching up. Now in his 60s, with rich past experience, he leads Dongfeng Motor to fight in the new automotive world.

Judging from the results, Dongfeng Nissan has achieved overall reform, positioning high-end electric off-road warriors are about to be launched independently, and its own brand Aeolus has achieved explosive growth against the trend this year. At the same time, Lantu, a new car-making strength, has also begun to enter the smart electric vehicle market…

"Giant Wave, this name is very good. Cars are indeed a kind of giant wave, a giant wave of social development. Cars have been continuously

of
Changes are promoting social progress and integrating human civilization, including technological civilization and social civilization, so cars have a wide range of significance. "Standing at the turning point of the times, looking back at the past, Zhu Yanfeng sighed to the students of Xuanyuan Learning Julang Phase 2.

Young fame and long-term high position made Zhu Yanfeng put under the spotlight and microscope for almost half of his life, which caused him to be very low-key most of the time. However, in the class of Xuanyuan Zhixue, in the face of young people who were full of vitality, the serious "Young Marshal" rarely revealed his true feelings.

"I can not be the general manager, but I want to be a car for a lifetime, so I decided to be a car for a lifetime, and now I have been a car for a lifetime, and I feel very satisfied." Zhu Yanfeng said.

This is the seventh module of Xuanyuan Learning Giant Wave 2. The theme of this course is "Macro-industrial situation and enterprise change". In addition to Chairperson Zhu Yanfeng’s lecture as an industrial giant on the afternoon of July 6, on the morning of July 5, Fan Gang, vice president of the China Economic System Reform Research Association and president of the National High-end Think Tank China (Shenzhen) Comprehensive Development Research Institute, as an expert mentor, explained the practice of enterprise change and the macroeconomic situation to the students.

On the morning of July 6, Xuanyuan Innovation Workshop, a new heavy link designed to empower OEMs, was added to Xuanyuan Learning. The theme of this Xuanyuan Innovation Workshop was to explore the development strategy suggestions of Lantu under the new trend of smart cars. To this end, on the afternoon of July 5, JL Phase 2 students test-drove two cars of the Lantu brand – Lantu FREE E and the upcoming MPV Lantu Dreamer – at the intelligent network test field of Dongfeng Company in Wuhan.

In the last class, Principal Jia Ke picked up the roll list for the first time and called the names of the whole class again. When every "to" sounded, their memories of Xuanyuan School were like movie clips. This was the first time the students had met after four months of being trapped by the epidemic, and it was also the final course of all seven of their modules.

Economist Fan Gang’s Judgment and Suggestions

On the morning of July 5, 2022, Fan Gang, as the instructor of Xuanyuan School, gave a lecture for the second time to the students of the Julang class. His lecture topic was "The External Environment and Internal Dynamics of China’s Long-term Economic Development".

He started from the recent fluctuations and growth of China’s economy, the "great change" of the international environment and the "decoupling" of China and the United States, the "second half" of the Russia-Ukraine war and globalization, the current inflation and the world economic turmoil, the potential and driving force of China’s long-term economic development, and the low-carbon transition.

Faced with the recent fluctuations in China’s economy that everyone is most concerned about, Teacher Fan Gang believes that although the epidemic still dominates the cause of the recent fluctuations in China’s economy, the epidemic does not belong to the category of economic analysis. From an economic perspective, it is more due to concerns about international financial turmoil, the uncertainty caused by the conflict between Russia and Ukraine, and the "contraction effect" of some policies.

Professor Fan Gang believes that macro policies can still play a certain role in the second half of 2022, mainly fiscal expenditure and infrastructure building, but monetary policy is difficult to play any role. He specifically mentioned that China’s urban agglomeration development strategy is undergoing adjustment in recent years, starting to increase land supply to big cities, reducing or stopping land supply to small cities, allowing collective land around cities to enter the market for housing construction, and increasing the supply of public rental housing. Small towns were basically in the stage of population outflow in the past. The state should create conditions to realize the return of population to small towns and villages, and plan for modern small towns and rural revitalization in advance.

He therefore proposed that China’s economic development has gone through three stages: the initial stage is to take advantage of the comparative advantage of cheap labor and engage in labor-intensive industries, so as to develop; the second stage is the advantage of latecomer, because if you lag behind, you can learn the knowledge and technology that other countries have developed at a lower cost and faster speed, and then quickly shorten the gap. The specific method is to study abroad, exchange science and technology, and introduce foreign capital; the third stage is the stage where latecomer advantages and independent innovation work together. From 2018, China has almost entered this stage.

Therefore, Fan Gang refers to the "Thucydides Trap" because "China has changed" – developing faster and faster, so fast that some Western countries regard China as their number one competitor, and they cut off our access to knowledge by cutting off supply, decoupling, and cutting off supply.

After leading the students through the cruelty of reality, Fan Gang also pointed out the direction for the students to get out of the predicament. He believes that globalization will not stop. "The United States is so de-globalized and so anti-globalized, why hasn’t globalization stopped?" He said. "To discuss this matter, you must first understand one question. Who originally promoted globalization? It was the big companies in developed countries that promoted the development of globalization."

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Fan Gang believes that globalization will not stop. "The United States is so de-globalized and anti-globalized, why doesn’t globalization stop?" he said. "To discuss this matter, we must first understand one question. Who originally promoted globalization? It was the big companies in developed countries that promoted the development of globalization.

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In the beginning, multinational companies promoted globalization, and the political elites supported it, and the grassroots class was not harmed. At that time, the industries that were transferred out were nothing more than labor-intensive. Wages in developed countries rose, and they moved to capital-intensive and knowledge-intensive industries, including the service industry. So no one opposed it. At that time, it was the developing countries who opposed globalization. The starting point of the developing countries at that time was that you used to exploit us in a colonial way. Now you don’t engage in colonies. You use multinational companies to call neocolonialism to continue to exploit us.

Today, the situation has changed significantly. "The more advanced we go, the more we lose manufacturing in developed countries," says Fan Gang. "Low-end manufacturing goes out, and high-end manufacturing also goes out. As a result, blue-collar workers in developed countries are severely unemployed, their living standards are seriously declining, and there is no hope. Therefore, the anti-globalization movement of the grassroots class in the United States has been triggered. The grassroots class has votes, so the political elite also follow these grassroots classes to oppose globalization. But multinational companies have not stopped thinking about the issue of global layout for a day."

Faced with the "Thucydides Trap", he believes that multinational companies are still engaged in globalization. The development of globalization will bring opportunities to backward countries. Backward countries and emerging market countries now support globalization, so globalization will not stop, but there will be some adjustments to globalization. Domestic enterprises must first continue to adhere to globalization, but at the same time, they also need to think about future development and adjust the layout of globalization with the way of thinking of global resource allocation. "Our enterprises can not only develop in the Asia-Pacific region, but also go to America and Europe to set up factories, develop and allocate resources."

Fan Gang said that there are several theories in economics that can prove that perfect competition is not a good industrial behavior. Perfect competition can keep prices very low. Although it is the best for consumers in terms of price and cost, one of its problems is that there is very little innovation. Perfect competition has little profit for enterprises, and profits are very thin. Its ability to invest in and research and development is very poor, so it will not invest in research and development as a continuous process. Then, the industry becomes less and less innovative, and there are fewer and fewer new products. This is a negative factor for consumers in the long run.

The reason why an industry can be in a state of perfect competition generally has a lot to do with the low threshold of the industry. He said: "Digital transformation involves the structure of the entire industrial Internet. The problem with our industrial structure is that there are too many small enterprises, all of which are small enterprises. Small enterprises have little profit and little investment, and it is too expensive for them to do things in the industrial Internet. In the digital economy, enterprises need someone who can provide better software and provide better and cheaper solutions to help manufacturing enterprises achieve transformation at a relatively low cost. If this problem is solved, our manufacturing industry can keep up with the new stage of international technological development and can continue to develop, which is also an important future potential growth point for China’s economy."

In addition to improving the digitalization level of the manufacturing industry, Fan Gang also mentioned that it is now an opportunity for all walks of life to reform and adjust the internal structure of the industry through mergers and acquisitions to enhance competitiveness. At the same time, he also did not forget to seize the development opportunities of new energy and new energy-related industries. This is actually a huge opportunity brought to us by the current transformation of the automotive industry from traditional automobiles to new energy intelligent networked new vehicles.

The first show of Xuanyuan Innovation Workshop

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The so-called Xuanyuan Innovation Workshop is a think tank composed of Xuanyuan School mentors and students. It conducts targeted multi-angle consultations and discussions on some pain points, difficulties and itching points in the actual development of the OEM where the industry mentors are located.

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Xuanyuan Zhixue has always emphasized the mutual learning and learning together. In the last module of Julang Phase 2, Xuanyuan Zhixue specially launched a link that reflects this teaching model – Xuanyuan Innovation Workshop.

The so-called Xuanyuan Innovation Workshop is a think tank composed of Xuanyuan School mentors and students. It conducts targeted multi-angle consultations and discussions on some pain points, difficulties and itching points in the actual development of the OEM where the industry mentors are located.

The Xuanyuan Innovation Workshop is to discuss the opinions and suggestions of the development of Lantu under the new situation of the new energy smart vehicle market. The members of the think tank are Xu Changming, deputy director of the State Information Center and senior economist, Zhang Xiaoliang, founder and CEO of SoCar Product Strategy Consulting, Wu Jun, the representative of Xuanyuan Learning Julang Phase 2 students and the general manager of Zhuomeng International, and Wang Fengbin, the executive principal of Xuanyuan Learning, conducted an in-depth analysis of the development of Lantu Automobile from the four dimensions of market, product, marketing and brand.

In order to provide a more complete picture of the current situation of Landmap and the development problems encountered, DONGFENG MOTOR CORPORATION Party Committee Standing Committee, Deputy General Manager You Zheng, and Deputy General Manager Liu Zhanshu of Landmap Automotive Sales and Service Co., Ltd. came to the class of Xuanyuan Zhixue, gave a detailed introduction to the current situation of Landmap, and confessed to Xuanyuan Zhixue its current bottleneck. The biggest problem with Landmap at present is that although it has the potential to explode, it has not yet become a hit.

Lantu Automobile Sales Company has just assumed responsibility for marketing Liu Zhanshu from the marketing interpretation, the product positioning of Lantu, high-end sense of building and strategic position and other issues to Xuanyuan Factory guests threw their own topics.

Xuanyuan School instructor Xu Changming took the lead in interpreting the three opportunities and three challenges of Lantu Automobile from the overall situation of the automobile market.

He believes that the opportunity of Lantu is that the total number of electric vehicles is and will continue to grow rapidly. In addition, among the 300,000-400,000 electric vehicles, independent and joint venture brands are evenly divided. Furthermore, among consumers who buy high-end electric vehicles, there are a group who prefer to have independent big brands endorsed. The challenges are similar to the difficulties encountered by most traditional car companies in transformation, including how to challenge the traditional thinking mode, what new ideas to reduce costs and how to create better quality.

Xuanyuan’s mentor, Zhang Xiaoliang, who focuses on product strategy research, gave Lantu Automobile’s product development advice on the topic of "Building a Product Strategy System for the Expansion Period of Intelligent Electric Drive".

He suggested that making products requires making truly effective innovation breakthroughs, rather than just doing emotional business. At the same time, it is also necessary to form a system of very broad recognition and common drive within the entire team, which should be managed and driven by goals, rather than by the process management tools of 20 or 30 years ago.

Xuanyuan Learning Julang Phase 2 student Wu Jun gave Lantu a very specific and easy-to-implement marketing strategy suggestion from the perspectives of brand, product, competitive product and sales.

Wang Fengbin, the executive principal of Xuanyuan School, stood in the perspective of brand innovation culture strategy, and provided more ideas for the branding of Landmap in terms of vision-driven, cultural empathy and cybertribe operations.

After the keynote speeches of the four experts, the students of Xuanyuan Learning Julang Phase 2 included: what opportunities and challenges will Lantu face in the future, how will it stand on the shoulders of Dongfeng, the "giant", what is the biggest difficulty that Lantu encounters in brand promotion, what are the competitive advantages of Lantu compared with other new car-making forces, and why Dongfeng wants to create a high-end new energy vehicle brand like Lantu. Four questions started with a fierce group discussion.

Through the students’ rich practical experience and corporate leadership background, their discussions also gave Lantu a broader perspective for improvement. Liu Zhanshu said that through the discussions at Xuanyuan Factory, many questions were raised, "some can be solved quickly, and some can be solved in the process of solving,… I think it is very good to have such a very frank face-to-face discussion."

This is the first activity of Xuanyuan Zhixue – Xuanyuan Innovation Workshop. Not to mention the expert mentors of Xuanyuan Zhixue, in fact, every student is an expert in a certain aspect of the automotive industry, and they are all high-powered people in the automotive industry. It is easier for them to come up with relatively more practical solutions. In the future, Xuanyuan Zhixue will continue to replicate this model, improve and improve quality, and continue to empower OEMs and the automotive industry ecosystem.

The link of Julang Private Exchange was shared by Huang Liang, founder and CEO of Rainbow Wireless (Beijing) Technology Co., Ltd., a student of Julang Phase 2, and Sun Yanan, founder of Suzhou Youlesai Supply Chain Management Co., Ltd.

Huang Liang is moving from mobile phones to the automotive industry. The development of mobile phones from the Internet to the mobile Internet and cars from traditional to smart electric vehicles seem to be several things in different fields, but he believes that the development, evolution and technological progress of these industries are very closely related. "How can we use existing technologies to optimize and change the past form and form a new business model, that is, the application scenarios or business opportunities of smart cars."

Sun Yan’an shared his thoughts on the four aspects of the automotive supply chain: demand, management, process and rules. The company he founded is a company that uses the unitized logistics system as the basis point to design and serve the automotive parts industry. It has basically realized the full scene coverage of the automotive industry, especially the parts.

In the future, they hope that through market rules or market development, they can truly establish a professional independent service third party. "Advocate the logistics packaging sharing platform of China’s automotive industry, and hope that everyone will unify the standards and work together to promote the common progress of the automotive logistics industry and improve the level. That is our goal," he said.

Zhu Yanfeng withstands loneliness after 20 years

On the evening of May 5, 2015, Zhu Yanfeng flew to Wuhan from Changchun. At the age of 54, he had been away from the automotive industry for nearly 8 years and suddenly returned to manage a large central enterprise with 170,000 employees, 3 listed companies and 15 major automobile companies. People are looking forward to how Zhu Yanfeng will play his cards.

This answer sheet has begun to emerge after 7 years: sweep away all kinds of branches and creeps, find the certainty of future development. At the crossroads of history, concentrate resources and strength to develop independent brands.

In July 2017, Dongfeng Yulong "withdraws people and does not withdraw capital"; on April 14, 2020, Dongfeng Renault delisted and restructured; on November 19, 2021, Dongfeng Yueda Kia withdrew… In the joint venture sector, Dongfeng has finally completed the evolution from "integration" to "withdrawal".

At the same time, Dongfeng’s independent brand took on a new look. Dongfeng Fengshen completed its self-rescue and counterattack, got out of the bottom, and started a new round of growth. Landmap Automobile has just perfected the full-link personnel structure and is preparing for a new sprint. M brand of Dongfeng’s high-end new energy off-road vehicle project will be born again.

In 2021, Dongfeng Group established a strategic steering committee to support important strategic plans, business plans, including budgets, etc. Dongfeng Motor also adjusted its organizational structure and innovatively adopted the BU system for technology centers, Dongfeng Finance, Dongfeng Import and Export Company, and Dongfeng Travel, which stimulated the vitality of the enterprise.

On the afternoon of July 6, 2022, Zhu Yanfeng, chairperson and party secretary of DONGFENG MOTOR CORPORATION, walked into the class of Xuanyuan Zhixue with the specific practice of "five modernizations to one car, one car to four networks", and gave a speech and question and answer for two and a half hours.

In 1999, when Mr. Zhu, 38, took over as FAW’s general manager, he became the youngest person in FAW’s history to take the helm and the youngest general manager of China’s large auto industry. In a speech shortly after taking office, Mr. Zhu proposed that all FAW employees in China drive their own cars. Like some of his remarks, there was ridicule and skepticism.

When Zhu Yanfeng drew a beautiful blueprint, Zhang Ming was still an ordinary employee with a salary of more than 600 yuan per month, while a Jetta cost more than 100,000 yuan; in 2004, Zhang Ming drove a Bora with about 200,000 yuan back home. Twenty years later, Zhang Ming has become the backbone of FAW Group and joined Xuanyuan Learning Julang Phase 2. He said that this is Zhu Yanfeng’s vision from the height of the enterprise leader, he saw the future, non-linear development.

For leaders, ability, charm, courage and eyesight are all indispensable. One step at a time is the basic operation. Only by taking three steps can we lead the company to go faster and farther. In the automotive industry, "I have worked for a lifetime". In the era of competition and alternation between old and new, Zhu Yanfeng has his own insights into the future of automobiles.

"I’ve been in cars for decades, and I’ve been talking about one thing, and I’ve been answering myself, what is a car?" he said.

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In response to Zhou Yan’s question, Zhu Yanfeng said: "As an individual, I feel that the mind, pattern, and taste should always be pursued, and then you should also be responsible, and you must be able to bear grievances. Behind this, you have to bear a lot, a lot of grievances, and you have to endure loneliness.

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For this question, Zhu Yanfeng gave an answer when he attended the 12th China Auto Blue Book Forum with the theme of "Winter Bud" in 2020, "Can you be a Rubik’s Cube, a Transformer, and use our new materials to make a car that allows users to spend a share of money and make a powerful and small car?"

He pointed out at the time that companies are like sailing in the ocean. If they do not actively "move", they will be submerged. To continuously swim in the ocean, they need to carry out "cross-border", that is, in terms of technology, energy, business models, and intelligent intelligence, and provide users with the richest car world through intelligence, networking, and sharing.

Two years later, in the Xuanyuan School class, Zhu Yanfeng gave a more concrete direction. On the basis of the "four modernizations of automobiles" proposed by Dr. Jia Ke, he emphasized "lightweight". He believed that the development of the energy revolution, the Internet revolution, and the integration of the intelligent revolution and the transformation of the automobile industry promoted the development of the automobile industry in the direction of "five modernizations".

"I think there will be many material revolutions in other fields, material changes and material industrialization applied to our cars in the future. Lightweight is basically Dongfeng’s own call, but we think we still need to shout. Now whether it is aluminum-magnesium alloy, aluminum alloy, or aluminum-steel alloy, it has actually become a material process."

At the same time, the attributes of the car transformed the integration of products and society into a systemic operation. In society, there were transportation, energy, information, and financial relationships. On this basis, Dongfeng proposed "one car through four networks", that is, cars are linked to transportation networks, energy networks, information networks, and financial networks.

In a word, "five modernizations into one car, one car through four networks" is the characteristic of today’s automobile development.

In the interactive session, in response to the students’ questions about the relationship between smart cars and mobile phones, he said: "Today’s autonomous driving, including vehicle to everything, is actually a product defined by the threat of pursuing consumer trends in the tide to some extent. In fact, if it is very rational, the car and ecology are connected, and this part of the mobile phone can be done. Because the car and the mobile phone are originally divided, and the mobile phone part is connected with the ecology. You are the electronic mobile end point. I am the tangible material end point, and it is good to combine in the middle. But now these two are not combined, but replaced each other. I think more cars tend to have stronger computing power in motion and control, and the ecological interface is more involved."

Zhu Yanfeng has his own opinion on the relationship between the OEM and the supply chain. He believes that the relationship between the two parties must always be symbiotic and communion, but the relationship between the black box, white box, and gray box must be a dialectical relationship. In this relationship, the gray box state will become the norm. The black box is very short-lived, and the white box will not last long. So the gray box state should be a better state for supply chain management.

During the interactive session, the students couldn’t hide their admiration and curiosity about Zhu Yanfeng’s "Young Marshal" experience. Zhou Qian, a student of Julang Phase 2 and then deputy general manager of SAIC-GM-Wuling Sales Company, asked Zhu Yanfeng, who was young and famous, "If I were a young employee of Dongfeng, would I have any experience to share on the development path?"

Looking at the younger generation who was the same age as when he took over FAW, Zhu Yanfeng’s answer was particularly heartfelt. He said: "Life is a choice, and you always choose, it depends on what you choose. The real freedom is not what you want to do, but what you don’t want to do." "I work in administration and government, but I didn’t actually give up the car. Later, people asked if you were really interested. I said I was really interested. The changes that cars bring to people are really rich."

Looking back on the past, Zhu Yanfeng said, "At the age of 38, I feel that the right time, the right place and the right person have made me. Personally, I have indeed worked hard and suffered, but it is not just an individual, but also the right time and the right place and the right person. The right time is China’s reform and opening up, and the right place is the beginning of the establishment of China’s automobile society. Renhe is my predecessors of FAW. They should give me full trust and support as an employee, and they are willing to let me take on development, and they are willing to take on such challenges and risks. But as an individual, I feel that the mind, the pattern, and the taste should always be pursued, and then you should also have responsibility, and you have to bear the grievances. Behind this, you have to bear a lot, a lot of grievances, and you have to bear loneliness."


This article is originally published by Automotive Business Review
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Krypton responds to Xi ‘an Krypton 001 fire.

  On April 20, Extreme Krypton Automobile issued a statement on "A Extreme Krypton 001 fire incident occurred in Yanta District of Xi ‘an", saying that there were no people on board at the time of the incident and the fire did not cause any casualties.

  Extreme Krypton Automobile said that we attach great importance to the fire of vehicles, and the relevant staff have rushed to the scene at the first time to assist users in reporting insurance and providing scooters, and at the same time report to public security, fire protection and other relevant departments.

Image source: Extreme APP

  According to Krypton Automobile, according to the information currently available, when a fire broke out, the power battery of the vehicle was in a safe state, and no thermal runaway occurred, and the accident caused by the power battery was initially ruled out. After the fire, the scene showed that only the front standby compartment of the vehicle was overheated, and the passenger compartment, chassis and power battery were kept intact. We will actively cooperate with the fire department to carry out the investigation, and the cause of the accident will be subject to the investigation results of relevant institutions. At the same time, assist users to deal with the follow-up, fully protect users’ rights and interests, and do a good job in related after-care services.

  Previously, in January this year, there was also an extremely krypton 001 fire accident in Yueqing, Wenzhou. When the vehicle caught fire, there were no people on board, and the fire did not cause any casualties. At that time, Extreme Krypton Automobile issued a briefing response on January 20th and February 9th, respectively.

  Among them, the description of the car published on February 9 pointed out that the fire was ignited by the wreckage of fireworks and firecrackers, and there was no short circuit in the car when there was a fire accident. According to the investigation of Wenzhou Yueqing Fire Rescue Brigade, the cause of vehicle fire was caused by the spread of combustible materials ignited by fireworks and firecrackers. In the event of a fire accident, the high-voltage power supply system, low-voltage power supply system and three-electricity system of the vehicle all work normally without any short circuit. During the fire and after the fire extinguishing, the headlights of the vehicle turned on and the alarm system worked normally, indicating that the battery, fuse box and related wiring harness were all normal, and there was no fault in the low-voltage alarm system of the whole vehicle.

Image source: Extreme APP

Solving the problem of power battery recycling in the world

  With the rapid development of electric vehicles, a large number of power batteries began to retire. How to recycle these batteries to reduce environmental pollution has become an urgent problem facing all countries. At the same time, with the increasing shortage of raw materials such as metals needed to produce power batteries, many large automobile manufacturers and start-ups are also paying close attention to the layout, hoping that the recycling of power batteries can become an effective way to cope with the supply shortage, and all parties hope that related industries can accelerate their development.

  The capacity of power batteries has expanded rapidly.

  With the rapid growth of electric vehicle sales and the increasing pressure on automobile manufacturers to change from fuel vehicles to electric vehicles, many countries and regions around the world are accelerating the layout of power battery production capacity.

  At present, the United States is planning to convert most American-made cars into electric vehicles by 2030, and completely eliminate fuel vehicles by 2040. According to a report by the European environmental protection group Transport and Environment Organization, if the EU introduces stricter greenhouse gas emission regulation policies and provides sufficient support for the construction of charging piles, all new car sales in Europe will be converted into electric vehicles by 2035.

  According to the data of MarketsandMarkets, the demand for lithium batteries has increased rapidly in the past five years. In 2025, the related market size is expected to increase from 44.2 billion US dollars in 2020 to 94.4 billion US dollars, and the development of electric vehicles will be the main driving force.

  European governments are now stepping up efforts to support the development of power battery projects to ensure that they can still maintain their dominant position in the field of automobile manufacturing in the future. According to Agence France-Presse, according to the data of the Transportation and Environment Organization, Europe is currently planning to build 38 new super battery factories, with an annual production capacity of 1,000 GWh and an investment of 40 billion euros (about 48 billion US dollars). The planned production capacity will be realized from 2029 to 2030.

  Many large automobile manufacturers are also increasing their investment in power batteries. According to Agence France-Presse, Volkswagen has recently invested 2.3 billion euros in Swedish startup Northvolt, and plans to build five other power battery factories. The new automobile giant Stratis is currently building two power battery factories. Tesla, an American electric vehicle manufacturer, also plans to build a new power battery super factory in Berlin. It is estimated that the production capacity will reach 250 GWh before 2030.

  The supply of raw materials may be short.

  A large number of power battery factories will put forward higher requirements for the supply of raw materials such as metals, and automobile manufacturers must try their best to ensure the supply of raw materials necessary for the production of batteries. It is understood that power batteries account for most of the cost of electric vehicles, while major metals such as lithium, nickel and cobalt account for most of the cost of power batteries. The European Commission predicts that by 2030, the demand for lithium will increase by 18% and the demand for cobalt will increase fivefold.

  Considering the sharp increase in demand, some international organizations have been warning that related mineral raw materials will face shortages in the future. The International Energy Agency said recently that governments need to ensure the supply of key mineral raw materials needed for clean energy technology, otherwise they may face supply bottlenecks and damage the development of electric vehicles, wind power generation and other projects. According to the report of the International Energy Agency, clean energy requires many kinds of raw materials, from lithium, nickel, cobalt, manganese and graphite to rare earth elements for the production of electric vehicle engines and wind turbines, and each mineral raw material faces different problems. According to the International Energy Agency, in general, the demand for key mineral raw materials in the energy sector will increase sixfold before 2040, and the increasing global response to climate change is increasingly disproportionate to the supply of key mineral raw materials.

  The report of the International Energy Agency suggests that national policy makers should take actions to ensure the stable supply of key mineral raw materials and set long-term emission reduction targets. The agency also suggested that governments should promote the development of new technologies and invest more in recycling areas to alleviate the main supply pressure.

  The White House recently made it clear that we must work with our allies to ensure the supply of raw materials such as metals needed for the production of electric vehicles, and environmental protection and other factors should also be taken into account when dealing with them at home. According to Reuters, relevant measures include expanding investment in electric vehicle metal projects through the United States International Development Finance Corporation and taking new measures to support the supply from battery recycling. The Biden administration will also set up a working group to determine where minerals used in power batteries can be produced and processed. The US Department of Energy has been approved to invest $17 billion through the "Advanced Technology Vehicle Production Loan Project" to support related projects, which will focus on battery manufacturer financing, key mineral recovery and treatment. According to the report, ensuring the supply of raw materials for power batteries such as copper and lithium is one of the main obstacles that Biden’s huge electric vehicle development plan is currently encountering. At present, mining projects in the United States are facing extensive regulatory obstacles and environmental resistance.

  Maros Shevcovic, Vice President of the European Commission, said in March that Europe should strive to achieve strategic independence in the production of power batteries, hoping that Europe can achieve self-sufficiency by 2025. According to Agence France-Presse, a new generation of power battery technology is being developed in Europe, hoping to reduce the dependence on lithium-ion battery technology. In January this year, the European Commission has invested 2.9 billion euros to support related research and development. Europe also hopes to build a more environmentally friendly battery factory, and EU officials are currently formulating relevant standards to regulate the extraction of battery raw materials and how to recycle used batteries.

  However, Oliver Montick, an analyst at Fitch Consulting, believes that Europe may not establish a "complete closed-loop supply chain covering the extraction, refining, processing and production of most battery raw materials in Europe" until 2040. Montick said that although Germany and the Czech Republic have sustainable lithium metal reserves, the EU should still obtain supplies from reliable partners to ensure supply security.

  Battery recycling needs to be accelerated.

  Power battery is considered to be one of the key factors that determine the mileage and performance of electric vehicles. However, with the increase of service life, its performance will obviously decline, the required charging time will be extended and the mileage will be shortened. Some insiders said that the recommended service life of power batteries is generally 5 to 10 years. As a large number of electric vehicles have been put into use, the number of power batteries that need to be replaced will soar rapidly in the near future, and the demand for environmental protection and resource reuse will increase rapidly.

  Some experts said that some power batteries that can still be used can be used in other scenes with reduced requirements, such as energy storage systems (ESS). For power batteries that can’t be used any more, we can consider recycling them and reuse the resources such as metal elements. At present, the metals such as lithium, cobalt and nickel needed for mining and processing electric vehicles often need to span several continents, and the transportation distance often exceeds 2,000 kilometers. Therefore, recycling and utilizing the raw materials in waste batteries is a more efficient and sustainable way, which can effectively reduce the burden in the fields of mining new mines, mining and processing.

  Automobile and battery manufacturers and some start-ups have been exploring various ways to deal with waste power batteries, and some new industries and business models are taking shape.

  According to CNBC, Straubel, former CTO of Tesla, founded Redwood Materials Company in 2017, which focuses on the disposal of electronic waste, and its business includes recycling used batteries, and then providing raw materials extracted from them to automobile manufacturers and battery manufacturers. The company’s first recycling plant in Nevada, USA, has started operation, which can recycle 95% of nickel, cobalt, aluminum and graphite, and more than 80% of lithium in used batteries. Straubel said that in the face of the rapid growth of demand for power batteries, the current supply of raw materials will be difficult to meet the demand, and it is necessary to speed up the investment in "top areas of the food chain", such as the development and recycling of raw materials, and recycling is a very efficient way. On the issue of profitability, Straubel said that the company is still in the initial stage of development, and it still needs to consume a lot of capital to invest in equipment and technology, but in the long run, with the continuous improvement of technology and scale, the company’s business will achieve considerable profits.

  According to media reports, Ultium Cells, a joint venture between LG Energy Solutions and General Motors, will cooperate with Li-Cycle, a battery recycling company, to recycle batteries from this year. Li-Cycle said that its recycling technology can achieve 80% to 100% recycling of all materials in lithium-ion batteries.

  According to Yonhap News Agency, South Korean automaker Kia Motors and its battery supplier SK Innovation will jointly develop a power battery recycling project. It is reported that SK Innovation provides lithium-ion batteries for electric vehicles such as EV6 of Kia Motors. As early as March, 2020, the two companies have begun to cooperate in the utilization of waste power batteries, and said that they will cooperate in the treatment and reuse of waste power batteries through energy storage systems, or recycle the metals in waste power batteries, which will help reduce production costs. SK Innovation also said that in addition to the potential economic benefits, recycling waste power batteries can also reduce the number of buried waste batteries, thus reducing the pollution of soil and groundwater.

  The market related to raw material recycling in power batteries is expected to usher in rapid growth in the next few years. According to CNBC, data show that the global lithium recycling market will increase from $1.5 billion in 2019 to $18.1 billion in 2030.

  Some experts said that if the power battery recycling industry wants to accelerate its development, it needs closer cooperation between the electric vehicle industry and the government to help collect batteries with different models and performances, accelerate relevant scientific research projects, formulate relevant standards, simplify the recycling and utilization procedures of used batteries, and reverse the current situation of low recycling rate of used batteries at an early date.

  Some governments are also supporting related innovation activities in various forms. According to Yonhap News Agency, the South Korean government is now partially relaxing the supervision of used batteries by way of "supervision sandbox", so as to allow automobile manufacturers and battery manufacturers to use these batteries to innovate products, services, marketing and business models. The Ministry of Trade, Industry and Energy of Korea plans to invest 1.3 billion won (about 1.5 million US dollars) before 2024 to conduct experiments on the utilization of used batteries, such as renewable energy projects.

  Jin Shizhen, a researcher at the Korea Automobile Technology Association, said that with the accelerated popularization of electric vehicles, a large number of power batteries will be retired in South Korea from 2026, and by 2030, about 100,000 electric vehicles will need to be replaced. Jin Shiyi said that in order to accelerate the development of the battery recycling industry, it is necessary to speed up the establishment of standards such as waste battery collection, speed up the research and development of related processing technologies, and refine the requirements for battery quality and performance.